Mission Statement, Vision, & Core Values (2026) of Beijing Hualian Hypermarket Co., Ltd.

As Beijing Hualian Hypermarket Co., Ltd. cements its role in China's retail landscape with over 200 hypermarkets serving urban and emerging-city shoppers, the group's scale is matched by measurable outcomes - reporting RMB 11.3 billion in net revenue in 2022 and achieving an inventory turnover ratio of 8.5 times per year - while a workforce of about 15,000 employees (with ~10% of payroll devoted to development) powers a customer experience that earned an 85% satisfaction rating in 2023; the company's mission-driven focus on quality (with 90% of suppliers audited), social responsibility (a 40% reduction in plastic bag use saving ~15 million bags annually and ¥20 million donated to charity in 2023), and sustainability targets such as a planned 30% cut in carbon emissions by 2025 informs a vision to expand its footprint by 20% in tier-two and tier-three cities, grow online sales by 25% by 2026, invest ¥100 million in digital transformation by 2025, and reduce employee turnover by 15% over three years - all rooted in core values of customer-centricity, quality assurance, social responsibility, innovation, integrity, and teamwork.

Beijing Hualian Hypermarket Co., Ltd. (600361.SS) - Intro

• Established footprint: >200 hypermarkets nationwide
• 2022 net revenue: ≈ RMB 11.3 billion
• Inventory turnover (2022): 8.5 times/year
• Employees: ~15,000 staff
• Investment in employee development: ~10% of total payroll

• Provide accessible, high-quality retail goods and services that enhance daily life for urban consumers across China.
• Deliver value through integrated supply chains, efficient store operations, and customer-centric service models.
• Promote sustainable retailing practices that balance profitability with community and environmental responsibilities.

• Be the preferred retail destination for families and communities in China's urban centers by expanding store coverage and omnichannel capabilities.
• Drive innovation in retail operations-inventory optimization, digital storefronts, and data-driven merchandising-to increase market share and customer loyalty.
• Achieve scalable, profitable growth while maintaining local relevance in tiered-city markets.

• Customer First: Prioritize consumer needs through product quality, pricing transparency, and service excellence.
• Operational Excellence: Maintain high turnover and low stockouts via advanced inventory management and logistics.
• People Development: Invest in staff training and career pathways-~10% of payroll is allocated to development-to sustain service standards and reduce turnover.
• Integrity and Compliance: Uphold regulatory compliance, financial transparency, and ethical sourcing across the supply chain.
• Community Commitment: Support local communities through employment, localized sourcing, and responsible retail practices.

• Store network concentrated across tier-one to tier-three cities to capture diverse income segments and consumption patterns.
• Inventory turnover of 8.5x indicates efficient inventory management supporting working-capital optimization.
• Employee base (~15,000) enables in-store service coverage and localized operations; HR investment targets retention and service quality improvements.

Beijing Hualian Hypermarket Co., Ltd. (600361.SS) - Overview

Beijing Hualian Hypermarket Co., Ltd. (600361.SS) centers its strategic identity on a clear mission, forward-looking vision, and a set of core values that guide operations across retail, supply chain, community engagement, and sustainability initiatives.

Mission Statement

Beijing Hualian is dedicated to providing customers with high-quality products and exceptional service, aiming to enhance the shopping experience and meet diverse consumer needs. Customer satisfaction is treated as a cornerstone of the mission and is actively measured and improved through audits, feedback programs, and service standards.

• Customer satisfaction rating: 85% in 2023, based on responses from over 10,000 customers across multiple locations.
• Supplier quality assurance: 90% of suppliers undergo regular quality audits to ensure compliance with local and international standards.
• Social responsibility: 40% reduction in plastic bag usage in 2023, saving approximately 15 million plastic bags from landfills annually.
• Community contributions: ¥20 million donated to local charities in 2023.
• Environmental target: Aim to achieve a 30% reduction in carbon emissions by 2025.

Vision

To be a leading, trusted omnichannel retailer in China that delivers superior value to consumers while driving sustainable growth and positive social impact.

• Expand accessible, high-quality retail footprints while integrating digital channels to enhance convenience and personalization.
• Align growth with national environmental goals and measurable emission reductions.
• Maintain high supplier compliance and product safety standards to protect consumer trust.

Core Values

• Customer First - prioritize shopper needs, convenience, and satisfaction metrics (85% satisfaction in 2023).
• Quality & Compliance - enforce supplier audits (90% coverage) and product safety regimes.
• Sustainability - measurable reductions in plastic usage and emissions (40% plastic bag reduction in 2023; 30% carbon reduction target by 2025).
• Community Commitment - financial and programmatic support to local communities (¥20 million in 2023).
• Integrity & Accountability - transparent reporting and performance tracking across ESG and operational KPIs.

Key Mission-Related Metrics (Selected, 2023)

For additional context on company financials and health metrics relevant to these strategic priorities, see: Breaking Down Beijing Hualian Hypermarket Co., Ltd. Financial Health: Key Insights for Investors

Beijing Hualian Hypermarket Co., Ltd. (600361.SS) - Mission Statement

• Expand physical presence in tier-two and tier-three cities, targeting a 20% increase in store footprint over the next five years to capture growing urbanization and local consumption.
• Increase online sales by 25% by 2026 through omnichannel integration that connects e-commerce, mobile, and in-store experiences.
• Invest in digital transformation-¥100 million committed by 2025-to enhance supply chain efficiency, inventory accuracy, and customer service automation.
• Improve human capital outcomes by reducing employee turnover by 15% within three years via enhanced training, career pathways, and retention programs.
• Prioritize product quality, food safety, and customer service to reinforce brand trust and market position amid competitive retail landscape.

Beijing Hualian Hypermarket Co., Ltd. (600361.SS) - Vision Statement

• Customer-Centricity: Understanding diverse consumer needs through data-driven insights, loyalty programs, and localized assortments that enhance satisfaction and repeat purchase rates.
• Quality Assurance: Maintaining rigorous supplier selection and on-site quality inspections to reduce returns and food-safety incidents while protecting brand trust.
• Social Responsibility: Committing to energy-efficient stores, waste-reduction programs, and local charitable efforts that reinforce environmental stewardship and social impact.
• Innovation: Investing in omnichannel platforms, cold-chain logistics, and automated warehousing to increase fulfillment speed and reduce operational costs.
• Integrity: Upholding transparent procurement, compliance with regulatory standards, and ethical labor practices across the value chain.
• Teamwork: Fostering cross-functional collaboration, frontline empowerment, and training programs to lift productivity and morale.

• Omnichannel integration: expanding click-and-collect, fast delivery and mini-warehouse models to raise e-commerce penetration.
• Supplier partnerships: longer-term sourcing contracts and joint quality audits to stabilize supply and reduce shrinkage.
• Community programs: targeted food-donation drives, local hiring and low-carbon store retrofits to meet social responsibility goals.
• Governance and compliance: strengthening procurement transparency and enhancing internal controls to protect stakeholders.