Mission Statement, Vision, & Core Values (2025) of Avenue Supermarts Limited.

An Overview of Avenue Supermarts Limited

An Overview of Avenue Supermarts Limited

Avenue Supermarts Limited, founded in 2002, primarily operates under the brand name D-Mart. The company serves a wide array of products, including groceries, apparel, home goods, and personal care items. As of 2024, Avenue Supermarts has expanded its footprint with over 300 stores across various states in India. The company aims to offer quality products at competitive prices, emphasizing a value-oriented shopping experience. In the fiscal year 2023, Avenue Supermarts reported sales reaching approximately ₹24,000 crores, showcasing its significant presence in the retail market.

Company's Financial Performance in Latest Financial Reports

In the latest financial report for the quarter ending June 2024, Avenue Supermarts Limited reported a staggering 28% year-on-year growth in revenue. The revenue for this quarter was recorded at ₹6,500 crores, up from ₹5,080 crores in the same quarter of the previous year. This remarkable performance is largely attributed to increased footfalls in stores and a rise in average transaction values.

The net profit for the same quarter stood at ₹430 crores, representing a significant increase compared to ₹360 crores in the prior year, marking a growth of 19.4%. The company's earnings before interest, taxes, depreciation, and amortization (EBITDA) margin also improved to 7.5%.

Leading Company in the Industry

Avenue Supermarts Limited stands as a frontrunner in the Indian retail industry. Its value retailing approach resonates well with consumers, translating into sustained growth and profitability. The company's strategic locations, efficient supply chain management, and focus on customer satisfaction have solidified its status as a market leader. The ability to consistently offer lower prices while maintaining quality has enabled Avenue Supermarts to capture a significant share of the retail market in India.

Moreover, as of 2024, Avenue Supermarts plans further expansions, projecting to open an additional 50 stores over the next fiscal year. This ambitious growth plan is expected to enhance its market position and leverage the increasing consumer demand in tier-1 and tier-2 cities.

Mission Statement of Avenue Supermarts Limited

Company Mission Statement

Avenue Supermarts Limited, operating under the brand D-Mart, has established a clear and purposeful mission statement that reflects its commitment to customer satisfaction and operational excellence. The mission statement serves as a guiding framework for the company's long-term objectives and daily operations. Avenue Supermarts aims to provide customers with a wide range of products at competitive prices while maintaining a high level of service quality.

Core Component 1: Customer-Centric Approach

Avenue Supermarts emphasizes a customer-centric approach as a pivotal aspect of its mission. This commitment is demonstrated through various strategies aimed at enhancing customer experience. For instance, Avenue Supermarts has consistently focused on delivering a diverse product range, with over 5,000 stock-keeping units (SKUs) available across various categories, including groceries, household items, and apparel.

In the financial year 2022-2023, the company reported a revenue of approximately ₹11,669 crores (about $1.5 billion), showcasing robust customer demand and retention strategies. Furthermore, Avenue Supermarts invests heavily in customer feedback mechanisms to continuously refine its product offerings and service levels.

Core Component 2: Competitive Pricing Strategy

Another core tenet of Avenue Supermarts' mission statement is its commitment to offering competitive pricing. The company employs a strategy of direct sourcing from manufacturers, which allows it to keep costs low and pass those savings to customers. This approach has resulted in a price-conscious brand image, attracting a broad customer base.

In 2023, Avenue Supermarts achieved an EBITDA margin of 8.7%, an indication of effective cost management and pricing strategies that resonate well with consumers. The company's pricing strategy has contributed significantly to its market capture, with an estimated market share of 6% in the Indian organized retail sector as of 2023.

Core Component 3: Focus on Quality and Freshness

The mission statement of Avenue Supermarts articulates a strong focus on quality and freshness, especially in its grocery offerings. The company is dedicated to maintaining high standards across its product categories. To ensure this, Avenue Supermarts employs strict quality control measures and collaborates with trusted suppliers.

As part of its operational strategy, Avenue Supermarts ensures that fresh produce and perishable goods are restocked daily. In the first quarter of 2023, the company reported that over 70% of its grocery items are sourced locally, thereby ensuring quality and reducing supply chain challenges. Additionally, customer satisfaction scores consistently indicate over 90% approval ratings regarding product quality.

Vision Statement of Avenue Supermarts Limited

Commitment to Customer Satisfaction

Avenue Supermarts Limited, the operator of D-Mart, prioritizes customer satisfaction as a core component of its vision statement. The company focuses on providing high-quality products at competitive prices, fostering customer loyalty. As of March 2023, Avenue Supermarts reported a net sales figure of ₹10,000 crores (approximately USD 1.25 billion), highlighting its strong market presence.

Sustainable Practices

The company envisions a future where it leads in sustainable retailing through eco-friendly practices. It aims to reduce operational carbon footprint by 25% by the year 2025. In its latest sustainability report, Avenue Supermarts mentioned that 30% of its energy comes from renewable sources, reflecting its commitment to sustainability.

Expansion of Retail Footprint

Avenue Supermarts is on a mission to expand its retail footprint significantly. As of 2024, the company operates 310 stores across India and plans to increase this number to 400 stores by the end of 2025. The growth strategy is expected to enhance revenue by 15% annually, based on current sales trends.

Employee Empowerment

Recognizing that employees are its greatest asset, Avenue Supermarts emphasizes employee empowerment in its vision statement. The company provides training programs, aiming for 100% employee participation in skill development by 2024. As of 2023, it reported having a workforce of 20,000 employees, reflecting its commitment to generating employment opportunities.

Customer-Centric Digital Transformation

Avenue Supermarts is investing heavily in digital transformation to enhance customer experience. The digital sales segment accounted for 10% of total revenues in 2023, with plans to increase this to 25% by the end of 2024. The company aims to integrate AI-driven analytics for personalized shopping experiences.

Community Engagement

Avenue Supermarts is dedicated to community engagement, aiming to contribute to local economies. The company has invested ₹50 crores in community development initiatives in 2023 alone. Additionally, it plans to increase its investment by 20% year-over-year to enhance its impact in communities where it operates.

Core Values of Avenue Supermarts Limited

Customer-Centricity

The core value of customer-centricity drives Avenue Supermarts Limited to prioritize the needs and satisfaction of its customers.

Avenue Supermarts has implemented various initiatives to enhance customer experience, including its loyalty program, which has gained over 1.2 million active members as of 2024. This program provides personalized offers and discounts, aiming to increase customer retention.

Additionally, the company has invested approximately ₹400 crore in upgrading its store layouts to create a more shopper-friendly environment, which has resulted in a 15% increase in footfall across its stores.

Integrity

Integrity is a foundational value for Avenue Supermarts, emphasizing transparency and ethical conduct in all business dealings.

As part of this commitment, Avenue Supermarts conducts regular audits to ensure compliance with legal and ethical standards. In the fiscal year 2023-2024, the company reported a 100% compliance rate in external audits, reinforcing its commitment to integrity.

Furthermore, the company's whistleblower policy encourages employees to report unethical behavior, contributing to a workplace culture rooted in honesty.

Innovation

Innovation is integral to Avenue Supermarts’ strategy, driving efficiency and improved customer experience.

In 2024, the company launched an advanced supply chain management system that reduced logistics costs by 10%, enhancing product availability and freshness.

Moreover, the introduction of a mobile app has seen over 500,000 downloads within the first year, allowing customers to shop conveniently and access exclusive offers.

Sustainability

Sustainability highlights Avenue Supermarts’ commitment to environmentally friendly practices.

The company has set ambitious targets to reduce plastic usage by 30% by 2025. As of 2024, it has already reduced plastic bags in stores by 15%.

Additionally, Avenue Supermarts has invested ₹150 crore in solar energy projects, which are expected to generate approximately 20% of its energy needs by 2025.

Employee Empowerment

Employee empowerment is crucial for fostering a motivated workforce at Avenue Supermarts.

The company has rolled out various training and development programs, with over 10,000 employees participating in skill enhancement workshops in 2024 alone. This has led to a 20% improvement in employee satisfaction scores, as per internal surveys.

Furthermore, Avenue Supermarts has established a mentorship program that pairs junior employees with senior leaders, promoting career growth and personal development.