Mission Statement, Vision, & Core Values (2025) of Domino's Pizza Group plc.

An Overview of Domino's Pizza Group plc

General Summary of Domino's Pizza Group plc

Domino's Pizza Group plc, a leading player in the fast-food industry, traces its origins back to 1985 in the UK when it began operations as part of the Domino's Pizza franchise. The company specializes in pizza delivery and carryout services, offering a wide range of products including pizzas, pasta, chicken, and desserts. As of 2024, Domino's reported total sales of approximately £1.4 billion, with a significant portion stemming from its core pizza offerings.

Company's Financial Performance in the Latest Financial Reports

In its most recent financial report for the year ending 2023, Domino's Pizza Group plc showcased record-breaking revenue growth, achieving a revenue increase of 10% year-over-year. The company's net profit stood at £80 million, marking a 15% rise compared to the previous year. Key product sales, particularly classic and specialty pizzas, accounted for about 70% of total sales revenue. The company’s online sales surged, contributing to over 80% of its total revenue, underlining the increasing consumer preference for digital ordering.

Introduction to Company as a Leader in the Industry

Domino's Pizza Group plc has established itself as a leader in the fast-food industry, with a robust network comprising over 1,200 stores across the UK and Ireland. The brand is known for innovation in delivery options, including the use of technology for order tracking and customer engagement. Its strong market presence and continual adaptation to consumer trends have positioned the company for sustainable growth. For further insights into why Domino's remains at the forefront of the pizza market, detailed analysis follows below.

Mission Statement of Domino's Pizza Group plc

Mission Statement Overview

Domino's Pizza Group plc's mission statement emphasizes its commitment to providing high-quality pizza and exceptional customer service, aiming to dominate the pizza delivery and carryout market. The significance of the mission statement lies in its role as a guiding principle for the company's long-term goals, helping to shape its strategic decisions and operational focus.

Core Component 1: Quality of Products

The first component of Domino's mission statement centers on the quality of its products. Domino's pledges to use only the freshest ingredients and to ensure that every pizza meets rigorous standards for taste and presentation. In 2023, Domino's reported that over 60% of its ingredients were sourced locally in key markets, enhancing quality and sustainability.

According to the company’s annual report, they invested £1.2 million in ingredient quality improvements, reflecting a strong commitment to maintaining high standards. Furthermore, Domino's introduced a “Pizza Tracker” feature, improving customer experience by allowing real-time tracking of orders, which resulted in a 20% increase in customer satisfaction ratings.

Core Component 2: Customer Service

The second core component focuses on providing exceptional customer service. Domino's prides itself on delivering not just pizza but also a stellar customer experience. In 2023, the company achieved a customer service rating of 92%, making it a leader in the food delivery sector.

Domino's implemented a new training program for employees that cost approximately £750,000 in 2023, aimed at enhancing staff interactions with customers. Moreover, their “Domino's AnyWare” platform allows customers to order via various devices, contributing to a 15% increase in orders from mobile devices, showcasing their commitment to accessibility.

Core Component 3: Community Engagement

The third component involves community engagement and corporate social responsibility. Domino's has undertaken initiatives to support local communities. In 2022, the company donated approximately £500,000 to various charities, including food banks and educational programs, reflecting its dedication to social responsibility.

A survey conducted in 2023 indicated that 75% of customers prefer brands that are socially responsible, enhancing Domino's brand reputation. The company aims to increase its community involvement by establishing partnerships with local organizations, with a goal of collaborating with over 50 local charities by 2025.

Vision Statement of Domino's Pizza Group plc

Customer-Centric Approach

Domino's Pizza Group plc envisions enhancing customer satisfaction through a relentless focus on quality and service. This is evident in their commitment to using fresh ingredients and maintaining high food safety standards.

As of 2024, Domino's UK announced that **80%** of their ingredients are sourced locally, emphasizing their dedication to quality and sustainability.

Expansion and Accessibility

The vision statement outlines a strategy for continued expansion, aiming to increase accessibility to their products. The company has set a goal to open **200 new stores** globally within the next two years.

In 2023, Domino's reported over **1,200 stores** in the UK and Ireland, showing a steady growth trajectory and a commitment to reaching more customers.

Innovative Technology Integration

Investing in technology is a core element of Domino's vision. The company focuses on enhancing customer experience through innovative solutions like online ordering and delivery tracking systems.

As of 2024, Domino's has reported that **60%** of their orders are placed via mobile apps, reflecting a growing trend in digital engagement.

Sustainability Initiatives

Domino's envisions becoming a leader in sustainable practices within the food industry. They have set measurable goals to reduce carbon emissions by **25%** by 2025.

The company is also working towards making all packaging recyclable by 2024, aligning with global sustainability goals.

Community Engagement

The vision statement highlights community involvement as a pivotal aspect of the company's ethos. Domino's aims to engage with local communities through various outreach programs and partnerships.

In 2023, Domino's contributed over **£1 million** to local charities and initiatives, demonstrating their commitment to social responsibility.

Core Values of Domino's Pizza Group plc

Customer-Centricity

Customer-centricity is a core value that emphasizes the importance of putting customers at the heart of everything Domino's Pizza Group plc does. This value drives the company's approach to service and product offerings.

In 2022, Domino's reported a **79%** customer satisfaction rating in the UK, reflecting its commitment to understanding and meeting customer needs. The company has implemented initiatives such as the 'Pizza Tracker,' allowing customers to track their orders in real-time, enhancing transparency and satisfaction.

Moreover, Domino's launched the 'Carryout Special,' offering customers discounts for picking up their pizzas, which increased carryout orders by **11%** in 2022 compared to the previous year. This initiative not only improved customer engagement but also reduced delivery times.

Quality

Quality is a fundamental core value that ensures Domino's delivers high-standard food products. The company is dedicated to sourcing fresh ingredients and maintaining rigorous quality control processes.

As of 2023, **100%** of Domino's cheese is sourced from suppliers that meet its stringent quality standards. The company also conducts regular audits of its suppliers, ensuring compliance with food safety regulations and quality benchmarks.

In March 2023, Domino's announced a partnership with local farms in the UK, aiming to source **30%** of its ingredients locally by 2025. This initiative not only supports local agriculture but also guarantees fresher products for customers.

Integrity

Integrity underscores the importance of ethical practices and transparency in all business dealings. Domino's strives to uphold high ethical standards with customers, employees, and partners.

In 2023, Domino's was rated among the top **20** companies for business ethics in the Food and Beverage sector by the Ethisphere Institute. The company has established a “Code of Conduct” policy that all employees must adhere to, reinforcing a culture of honesty and accountability.

Additionally, Domino's has committed to sustainability practices, aiming to reduce its carbon footprint by **25%** by 2025 through improved packaging and energy-efficient delivery methods.

Innovation

Innovation is a key core value that drives Domino's to continuously enhance its offerings through technology and creativity. The company embraces new ideas to improve customer experience and operational efficiency.

In 2023, Domino's invested **£2 million** into digital innovations, including AI-driven order management systems, which reduced average delivery times by **15%**. The introduction of drone delivery trials in select locations has further positioned the company as a leader in delivery innovation.

The 'Domino's AnyWare' initiative allows customers to order through multiple platforms, including smart speakers and wearables, thus capturing a growing segment of tech-savvy consumers.

Community Engagement

Community engagement reflects Domino's commitment to making a positive impact in the communities where it operates. The company invests in local initiatives and supports various charitable causes.

In 2022, Domino's donated over **£1 million** to food banks across the UK, helping to provide meals to those in need. The “Emergency Meals” program was launched to deliver pizzas to frontline workers during the COVID-19 pandemic, resulting in more than **50,000** pizzas distributed.

Additionally, Domino's partnered with local schools to promote healthy eating through educational programs, reaching over **10,000** students in 2023 alone.