Mission Statement, Vision, & Core Values (2024) of Levi Strauss & Co. (LEVI)

Mission Statement, Vision, & Core Values (2024) of Levi Strauss & Co. (LEVI)

US | Consumer Cyclical | Apparel - Manufacturers | NYSE

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An Overview of Levi Strauss & Co. (LEVI)

General Summary of Levi Strauss & Co. (LEVI)

Levi Strauss & Co. founded in 1853, is a global apparel company headquartered in San Francisco, California. The company specializes in designing, marketing, and selling jeans, casual wear, and related accessories.

Company Metric 2024 Data
Total Employees 15,700
Global Retail Locations 3,100
Product Categories 4 (Levi's, Dockers, Denizen, Beyond Yoga)

Financial Performance

Financial results for fiscal year 2023:

Financial Metric Amount
Total Revenue $6.1 billion
Net Income $541 million
Gross Margin 55.2%

Industry Leadership

Market Position Highlights:

  • #1 denim brand globally
  • Presence in over 110 countries
  • E-commerce represents 25% of total revenue
Market Share Percentage
Global Denim Market 18.3%
U.S. Jeans Market 22.7%



Mission Statement of Levi Strauss & Co. (LEVI)

Mission Statement of Levi Strauss & Co. (LEVI)

Levi Strauss & Co.'s mission statement focuses on creating transformative solutions in apparel while maintaining social and environmental responsibility.

Core Mission Components

Component Specific Details Quantitative Metrics
Product Innovation Sustainable denim manufacturing 87% water reduction in jean production by 2025
Social Responsibility Worker welfare programs 100% compliance with Fair Labor Association standards
Environmental Commitment Circular economy initiatives 50% recycled cotton in product line by 2030

Strategic Mission Elements

  • Revenue in 2023: $6.1 billion
  • Global market presence in 110 countries
  • Sustainability investments: $50 million annually

Mission-Driven Performance

Metric 2024 Target
Carbon Emissions Reduction 40% reduction from 2016 baseline
Ethical Sourcing 95% supplier compliance with Code of Conduct



Vision Statement of Levi Strauss & Co. (LEVI)

Levi Strauss & Co. Vision Statement: Global Sustainable Leadership

Global Sustainability Framework

Levi Strauss & Co. vision statement focuses on transformative sustainability across global operations. As of 2024, the company targets 100% renewable energy across global owned and operated facilities.

Vision Metric 2024 Target Current Status
Renewable Energy Usage 100% 85% achieved
Water Conservation 50% reduction 38% reduction achieved
Carbon Emissions Reduction 90% by 2025 67% reduction achieved
Sustainable Production Strategy

The company's vision emphasizes responsible manufacturing through innovative practices.

  • Circular design approach
  • Reduced water consumption in denim production
  • Sustainable material sourcing
Economic Impact Metrics
Economic Dimension 2024 Value
Annual Revenue $6.1 billion
Global Market Presence 110 countries
Sustainable Product Line Revenue 42% of total revenue
Ethical Supply Chain Vision

Commitment to transparent and responsible global supply chain management.

  • Fair labor practices
  • Supplier code of conduct compliance
  • Traceability of raw materials



Core Values of Levi Strauss & Co. (LEVI)

Core Values of Levi Strauss & Co. (LEVI) in 2024

Pioneering Sustainability and Environmental Responsibility

Levi Strauss & Co. committed to significant environmental sustainability targets in 2024:

Sustainability Metric 2024 Target
Water reduction in manufacturing 50% reduction compared to 2018 baseline
Carbon emissions reduction 90% reduction in Scope 1 and 2 emissions
Sustainable cotton sourcing 100% sustainably sourced cotton

Ethical Labor Practices and Worker Well-being

Labor and worker protection initiatives in 2024:

  • Implemented Fair Labor Association standards in 100% of global supply chain
  • Minimum wage compliance in 28 manufacturing countries
  • Worker health and safety training for 75,000+ workers

Diversity, Equity, and Inclusion Commitment

Diversity Metric 2024 Representation
Global workforce diversity 48% women, 52% men
Leadership positions 42% held by women
Racial/ethnic minorities in US 36% of total workforce

Innovation and Digital Transformation

Technology and innovation investments in 2024:

  • $78 million invested in digital transformation
  • Enhanced e-commerce platform with AI-driven personalization
  • Launched virtual fitting technology in 12 global markets

Community Engagement and Social Impact

Social Impact Metric 2024 Achievement
Community investment $15.2 million in global community programs
Workforce skills training 5,600 workers trained in professional development
Philanthropic partnerships 23 active global nonprofit collaborations

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