Mission Statement, Vision, & Core Values of Levi Strauss & Co. (LEVI)

Did you know that Levi Strauss & Co. (LEVI), a global leader in jeanswear, reported net revenues of $6.4 billion for 2024? With such significant figures, have you ever wondered what drives this iconic apparel company? Understanding the mission, vision, and core values provides insight into the principles guiding Levi Strauss & Co. and how they aim to sustain responsible commercial success while impacting the world.

What exactly are the core beliefs that shape their strategies and influence their actions across all brands? How do these values contribute to their pioneering spirit and commitment to sustainability? Read on to explore the mission, vision, and core values that define Levi Strauss & Co. and its approach to global sustainable leadership.

Levi Strauss & Co. (LEVI) An Overview of

Founded in 1853, Levi Strauss & Co. is a global apparel company known for its denim jeans. The company designs and markets jeans, casual wear, and related accessories for men, women, and children. Its products are sold worldwide under the Levi's, Dockers, Signature by Levi Strauss & Co., and Denizen brands. As of April 2025, Levi Strauss & Co. continues to be a major player in the apparel industry, adapting to changing consumer trends and market dynamics.

In the fiscal year 2024, Levi Strauss & Co. demonstrated strong financial performance. The company reported record revenues, driven significantly by growth in its direct-to-consumer channels and strategic market expansions. Notably, the Levi's brand experienced substantial growth, particularly in Asia and Europe, contributing to an overall increase in global sales. The company's focus on digital transformation and enhancing customer experience has also played a crucial role in its financial success.

Levi Strauss & Co. stands as one of the leading companies in the apparel industry, with a rich history of innovation and a strong brand reputation. Its ability to adapt to changing market conditions and consumer preferences has been key to its long-term success. The company's commitment to sustainability and ethical business practices further enhances its position as a leader in the industry. To delve deeper into understanding what makes Levi Strauss & Co. successful, you might find this resource helpful: Exploring Levi Strauss & Co. (LEVI) Investor Profile: Who’s Buying and Why?

Levi Strauss & Co. (LEVI) Mission Statement

Levi Strauss & Co.'s mission statement focuses on creating transformative solutions in apparel while maintaining social and environmental responsibility. As a global leader in jeanswear, the company designs and markets jeans, casual wear, and accessories for men, women, and children under the Levi's®, Levi Strauss Signature™, Denizen®, Dockers®, and Beyond Yoga® brands. These products are available in approximately 120 countries through a network of chain retailers, department stores, online sites, and around 3,400 retail stores and shop-in-shops.

Levi Strauss & Co.’s mission is brought to life through three core components:

• Creating transformative solutions in apparel
• Maintaining social responsibility
• Upholding environmental responsibility

Creating Transformative Solutions in Apparel

Levi Strauss & Co. emphasizes constant innovation in designs and materials, aiming to be a pioneer in the clothing industry. The company focuses on sustaining commercial success by setting trends in the clothing segment with fashionable and attractive apparel. This commitment is evident in its strategies to evolve its denim authority into being a denim lifestyle leader and build loyalty with the next generation of shoppers. In 2024, $78 million was invested in digital transformation, enhancing the e-commerce platform with AI-driven personalization and launching virtual fitting technology in 12 global markets.

To enhance its market position and consumer engagement, Levi Strauss & Co. is focused on becoming a DTC-first company, expanding its retail network, improving its digital infrastructure (specifically levi.com), and revamping its go-to-market calendar with an emphasis on speed and productivity. The company aims to put consumers first to ensure they earn the right to be their brand of choice. In 2024, the direct-to-consumer (DTC) business grew by 13% and represented 43% of the total business. The iconic Levi's® 501® jeans saw an 11% increase from the prior year and nearly 70% growth from pre-pandemic levels.

Maintaining Social Responsibility

Levi Strauss & Co. has a long-standing commitment to ethical labor practices and worker well-being. The company integrates high ethical values, kind-heartedness, and a social worker's attitude into its policies. This is reflected in various initiatives, such as implementing Fair Labor Association standards in 100% of its global supply chain, ensuring minimum wage compliance in 28 manufacturing countries, and providing worker health and safety training to over 75,000 workers in 2024.

The company's dedication to diversity, equity, and inclusion is evident in its desegregation of factories in the U.S. 10 years before it became law and being one of the first companies to offer domestic partner healthcare benefits. Levi Strauss & Co. believes in giving everyone an opportunity to achieve their fullest potential, regardless of race, gender, sexual orientation, nationality, or religious preference. The Levi Strauss Foundation (LSF) supports these values by advancing the rights and well-being of underserved people, focusing on democracy, immigrant rights, reproductive justice, and apparel worker rights.

Upholding Environmental Responsibility

Levi Strauss & Co. is dedicated to pioneering sustainability and environmental responsibility across its global operations. The company's vision includes transformative sustainability, with targets such as achieving 100% renewable energy across global owned and operated facilities. In October 2024, Levi Strauss & Co. unveiled its climate transition plan, committing to net-zero emissions across its supply chain by 2050. The plan includes reducing absolute scope 1 and scope 2 greenhouse gas emissions by 90% by 2025 (compared to a 2016 baseline) and cutting absolute scope 3 emissions by 42% by 2030 (compared to a 2022 baseline).

Levi Strauss & Co. is also focused on water stewardship and reducing its environmental impact. By 2025, the company aims to reduce freshwater use in manufacturing in areas of high-water stress by 50% (against a 2018 base year). As of August 20, 2024, the company has encouraged over 121 suppliers in China and Cambodia to complete PRTR reporting and over 115 suppliers to submit carbon data reports.

Levi Strauss & Co.’s Vision Statement: Global Sustainable Leadership. As of 2024, the company targets 100% renewable energy across global owned and operated facilities.

Core Values of Levi Strauss & Co. (LEVI):

• Pioneering Sustainability and Environmental Responsibility.
• Ethical Labor Practices and Worker Well-being.
• Diversity, Equity, and Inclusion Commitment.
• Innovation and Digital Transformation.
• Community Engagement and Social Impact.

In alignment with its organizational mission to deliver profits through principles, Levi Strauss & Co. remains committed to public disclosure through regular sustainability reporting. The company focuses on three priority areas: climate, consumption, and community.

In 2024, Levi Strauss & Co. reported net revenues of $6.4 billion. The company’s strong financial performance and commitment to its core values demonstrate its ability to create transformative solutions in apparel while maintaining social and environmental responsibility.

Levi Strauss & Co. (LEVI) Vision Statement

Levi Strauss & Co. (LEVI) articulates its vision through its mission statement and core values, reflecting its goals and guiding principles. Understanding these elements provides insight into the company's strategic direction and operational philosophy. As of April 2025, the latest financial figures and market data reflect the context in which LEVI aims to achieve its vision.

The company reported net revenues of $1.6 billion for the first quarter of 2024, a 7% increase on a reported basis, and a 9% increase on a constant-currency basis. This financial performance underscores the environment in which LEVI is pursuing its stated vision and goals.

Mission Statement

LEVI's mission statement is 'We will spark the imagination of people with authentic products and experiences.' This statement focuses on:

• Imagination: Encouraging creativity and innovation in their products and marketing.
• Authenticity: Emphasizing the genuine and original nature of the brand and its products.
• Experiences: Creating memorable and engaging interactions for customers.

In 2024, LEVI continued to invest in marketing and brand experiences, allocating approximately $167 million in advertising and promotion to enhance brand engagement and customer loyalty. This investment aligns directly with their mission to spark imagination and create authentic experiences.

Core Values

LEVI's core values are Empathy, Originality, Integrity and Courage. These values underpin the company's culture and decision-making processes:

• Empathy: Understanding and responding to the needs of employees, customers, and communities.
• Originality: Valuing innovation and uniqueness in products and approaches.
• Integrity: Maintaining high ethical standards and transparency in all operations.
• Courage: Taking bold steps and challenging the status quo.

These values are reflected in LEVI's actions. For example, in 2024, LEVI continued its commitment to sustainability, investing in water-saving technologies and sustainable materials, demonstrating both integrity and empathy towards environmental concerns. The company's efforts in promoting diversity and inclusion within its workforce also exemplify these core values.

LEVI is actively innovating in material usage and production techniques. For example, the company's Water4 billion liters of water and recycled more than 50 million liters. These initiatives align with LEVI’s commitment to environmental stewardship.

Alignment with Financial Performance

LEVI's mission and values are not just aspirational; they are integrated into the company's business strategy. The focus on authenticity and quality supports premium pricing and brand loyalty, while the emphasis on innovation drives product development and market expansion. The company's financial results reflect this alignment.

In the first quarter of 2024, LEVI reported a gross profit of $942 million, with a gross margin of 58.6%. This strong performance indicates that the company's commitment to quality and brand value resonates with consumers, supporting higher price points and profitability.

For further insights into LEVI's financial health, you can explore: Breaking Down Levi Strauss & Co. (LEVI) Financial Health: Key Insights for Investors

Levi Strauss & Co. (LEVI) Core Values of

Levi Strauss & Co. (LEVI), a global leader in apparel, operates with a clearly defined mission, vision, and a set of core values that guide its business practices and shape its corporate culture. These elements reflect the company's commitment to quality, innovation, and ethical conduct. You can find more details on LEVI's financial health here: Breaking Down Levi Strauss & Co. (LEVI) Financial Health: Key Insights for Investors

Originality

Originality, at LEVI, is about more than just denim; it's a commitment to authenticity and innovation in everything they do. This core value drives LEVI to constantly reinvent itself while staying true to its heritage. For LEVI, embracing originality means encouraging employees to think creatively and challenge the status quo.

• Product Innovation: LEVI continuously seeks to introduce new designs, materials, and technologies in its product line. For example, the company has invested in sustainable materials and water-saving technologies to reduce its environmental impact, showcasing originality in its approach to responsible manufacturing.
• Marketing Campaigns: LEVI's marketing campaigns often reflect its commitment to originality by celebrating individuality and self-expression.

Integrity

Integrity is a cornerstone of LEVI's operations, ensuring that the company adheres to the highest ethical standards in all its dealings. This value is reflected in its commitment to fair labor practices, environmental sustainability, and transparency in its supply chain.

• Ethical Sourcing: LEVI maintains strict standards for its suppliers, ensuring they comply with its code of conduct, which includes fair wages, safe working conditions, and respect for human rights. LEVI actively audits its suppliers to ensure compliance and address any issues that arise.
• Environmental Stewardship: LEVI has implemented various initiatives to reduce its environmental footprint, such as water conservation programs, waste reduction efforts, and the use of sustainable materials. The company is committed to transparency in its environmental reporting and continuously seeks ways to improve its performance.

Courage

Courage at LEVI is about taking calculated risks and pushing boundaries to achieve its goals. This value empowers employees to speak up, challenge conventional wisdom, and champion new ideas.

• Innovation in Business Practices: LEVI has demonstrated courage by embracing new business models and technologies to adapt to changing market conditions. This includes investing in e-commerce platforms, personalized shopping experiences, and data analytics to better understand and serve its customers.
• Advocacy for Social Issues: LEVI has a long history of advocating for social and political issues that align with its values. The company has taken public stances on issues such as LGBTQ+ rights, immigration reform, and gun violence prevention, demonstrating its courage to stand up for what it believes in.

Empathy

Empathy is central to LEVI's approach to its employees, customers, and communities. By understanding and responding to the needs and concerns of its stakeholders, LEVI fosters strong relationships and builds trust. This value guides the company's efforts to create a diverse and inclusive workplace, support local communities, and provide exceptional customer service.

• Employee Well-being: LEVI prioritizes the well-being of its employees by offering comprehensive benefits, wellness programs, and opportunities for professional development. The company also fosters a culture of inclusivity and respect, where employees feel valued and supported.
• Community Engagement: LEVI actively supports the communities where it operates through philanthropic initiatives, volunteer programs, and partnerships with local organizations. The company focuses on addressing issues such as education, poverty, and environmental conservation to make a positive impact on society.