Mission Statement, Vision, & Core Values of Telephone and Data Systems, Inc. (TDS)

Have you ever wondered what drives a company like Telephone and Data Systems (TDS) forward? It's not just about providing communication services; it's about a clearly defined purpose, a compelling vision, and deeply held core values. These elements work together to shape the company's culture, guide its decisions, and ultimately, impact its performance. But what exactly are the mission, vision, and core values that define TDS, especially as they navigate the evolving telecommunications landscape?

With approximately 7,900 employees as of December 31, 2024, and total operating revenues of $4.964 billion for the year 2024, understanding these guiding principles becomes even more critical. How do these values translate into tangible actions and results, and what do they mean for the future of TDS? Let's delve into the core of what makes TDS tick.

Telephone and Data Systems, Inc. (TDS) An Overview of

Telephone and Data Systems, Inc. (TDS), established in 1969, has evolved into a significant player in the telecommunications sector. The company provides a range of services, including:

• Broadband
• Cable
• Voice
• Hosting
• Cloud services

These services are delivered through its business segments, which include U.S. Cellular and TDS Telecom. As of April 2025, while specific, up-to-the-minute sales figures are not available, TDS continues to serve a diverse customer base across the United States.

In 2024, Telephone and Data Systems (TDS) faced financial challenges, as highlighted in their reports. Operating revenues totaled $4.9 billion, a decrease from $5.2 billion in 2023. Net loss attributable to TDS shareholders was $245 million, or $2.07 per share, compared to a net loss of $67 million, or $0.57 per share, the previous year. The adjusted EBITDA was $914 million in 2024, down from $1.1 billion in 2023. Capital expenditures were significant, reaching $1.1 billion in 2024. These figures reflect a challenging but transformative year for TDS as it navigates market dynamics and strategic investments.

TDS operates in a competitive industry, marked by rapid technological advancements and evolving consumer demands. To understand why TDS has remained a successful leader in this dynamic environment, delve deeper into its history, mission, and operational strategies. Learn more about TDS: Telephone and Data Systems, Inc. (TDS): History, Ownership, Mission, How It Works & Makes Money

Telephone and Data Systems, Inc. (TDS) Mission Statement

The mission of Telephone and Data Systems, Inc. (TDS) is to deliver outstanding communication services to its customers while meeting the needs of its shareholders, people, and communities. TDS aims to continuously expand its businesses, provide opportunities for its associates, and steadily increase value for its shareholders over the long term.

TDS's mission is realized every day through living its values and behaviors, or as they call it the TDS Way. The company's mission encompasses several core components:

• Customer Service: TDS is committed to providing exceptional customer experiences through best-in-class services and products and superior customer service.
• Stakeholder Needs: Balancing the needs of customers, shareholders, employees, and communities.
• Growth and Opportunity: Continuously growing businesses and creating opportunities for associates.
• Long-Term Value: Building value over the long term for shareholders.

TDS operates through two primary segments: U.S. Cellular (wireless services) and TDS Telecom (wireline and cable services), serving customers in 21 states with approximately 5.5 million connections nationwide as of December 31, 2024.

In 2024, TDS reported total operating revenues of $4,964 million, compared to $5,160 million in 2023. The net loss attributable to TDS common shareholders was $(97) million, or $(0.85) per diluted share, for 2024, compared to $(569) million, or $(5.06) per diluted share, in 2023.

TDS Telecom exceeded its full-year 2024 fiber address goal by delivering 129,000 marketable fiber service addresses. The company expanded its footprint by 6%, increasing total service addresses to 1.8 million. Residential broadband connections grew by 2%, and residential revenue per connection increased by 5%. Total wireline expansion residential revenues grew to $114 million, up from $75 million in 2023.

TDS is committed to growing shareholder value over the long term and maintaining an open dialogue with its investors.

TDS is focused on providing exceptional customer experiences through best-in-class services and products and superior customer service.

The company's core values, known as the 'TDS Way,' guide its daily operations and strategic decisions:

• Superior Customer Experience: Passionately serving customers, recognizing their importance, and focusing on providing excellent experiences to drive growth and achieve long-term goals.
• Commitment to Society and Community: Delivering outstanding services and products that improve communities and the broader society, fueling economic engines as a responsible and sustainable employer, and providing leadership, resources, and support to improve lives through volunteerism and donations. TDS gives back, and supports communities, both large and small, through volunteerism and donations.
• Pursue Excellence: Emphasizing innovation, creativity, efficiency, and ongoing development for individuals, teams, and the company, working hard, delivering quality with urgency, and persevering in the face of adversity.
• People Centered: Recognizing that people are at the core of daily work and every individual matters to success, collaborating in teams, ensuring all team members have the right blend of development, experiences, and resources, and believing that “team comes before self.”
• Integrity and Respect: Ensuring integrity and ethical conduct are central to every action and decision, encouraging the selection and development of diverse talent, emphasizing diversity of thoughts and ideas, and treating every person with a high level of respect, compassion, and empathy.

These values reflect TDS's dedication to not only providing excellent communication services but also to being a responsible and ethical corporate citizen. Breaking Down Telephone and Data Systems, Inc. (TDS) Financial Health: Key Insights for Investors

Telephone and Data Systems, Inc. (TDS) Vision Statement

A vision statement outlines a company's aspirations for the future. While I don't have direct access to Telephone and Data Systems, Inc.'s (TDS) official vision statement as of today, April 16, 2025, or their most recent filings, I can provide a general understanding of what their vision might encompass, based on their known activities and industry trends. Additionally, it's important to note that companies' vision statements can evolve. For the most up-to-date specifics, consulting TDS's official website or investor relations documents is recommended. You can also explore more about TDS's investor profile here: Exploring Telephone and Data Systems, Inc. (TDS) Investor Profile: Who’s Buying and Why?

Given TDS's operations, a plausible vision statement would likely address these key areas:

Technological Advancement and Innovation

TDS, through its operating companies, has been involved in providing telecommunications services, including broadband, cable, and voice. A forward-looking vision would emphasize continuous innovation and the adoption of new technologies. This could include:

• Expanding fiber-optic networks to deliver faster internet speeds.
• Investing in 5G technology to enhance mobile communication services.
• Developing and deploying IoT (Internet of Things) solutions for various applications.

Such advancements aim to improve connectivity, enhance customer experiences, and support the growing demand for data and bandwidth.

Customer Satisfaction and Engagement

A core element of any successful vision is a focus on customer needs. For TDS, this might translate into:

• Providing personalized services and solutions tailored to individual customer requirements.
• Enhancing customer support channels to ensure prompt and effective assistance.
• Building stronger relationships with customers through proactive communication and engagement.

Achieving high levels of customer satisfaction can lead to increased loyalty and positive word-of-mouth referrals, driving business growth.

Sustainable Growth and Value Creation

A compelling vision also considers the long-term sustainability of the business and its impact on stakeholders. This could involve:

• Expanding market share in existing service areas and exploring opportunities in new markets.
• Improving operational efficiency to reduce costs and enhance profitability.
• Investing in employee training and development to foster a skilled and engaged workforce.

By prioritizing sustainable growth and value creation, TDS can ensure its continued success and relevance in a rapidly evolving industry. In the fiscal year 2024, TDS reported operating revenues of approximately $5.3 billion, reflecting its significant market presence and ongoing efforts to expand its service offerings.

Community Involvement and Social Responsibility

Increasingly, companies are recognizing the importance of being responsible corporate citizens. For TDS, this could mean:

• Supporting local communities through philanthropic initiatives and volunteer programs.
• Promoting digital literacy and inclusion to bridge the digital divide.
• Adopting environmentally sustainable practices to minimize the company's impact on the planet.

By actively engaging with and supporting the communities it serves, TDS can build goodwill and strengthen its reputation as a responsible and ethical business.

Telephone and Data Systems, Inc. (TDS) Core Values of

While specific, publicly available details on Telephone and Data Systems, Inc.'s (TDS) core values as of April 2025 are limited, we can infer some of the company's guiding principles based on its actions, initiatives, and overall business strategy. The core values are not explicitly outlined on their website, but we can look at what the company focuses on.

Based on available information, potential core values of TDS could include:

• Customer Focus: Prioritizing customer needs and striving to provide excellent service.
• Innovation: Embracing new technologies and approaches to improve services and operations.
• Integrity: Conducting business with honesty, transparency, and ethical behavior.
• Community Involvement: Supporting the communities where they operate through investments and initiatives.
• Employee Development: Fostering a culture of growth, learning, and opportunity for employees.

Here's an analysis of how these potential core values might manifest in TDS's operations:

Customer Focus

Customer focus is critical in the telecommunications industry, where customer satisfaction and retention are key to success. TDS demonstrates this value through:

• Providing a range of services tailored to meet diverse customer needs.
• Investing in infrastructure to deliver reliable and high-quality connectivity.
• Offering customer support and resources to address inquiries and resolve issues.

Innovation

In a rapidly evolving technological landscape, innovation is essential for staying competitive. TDS demonstrates this value through:

• Adopting and deploying new technologies such as fiber optics and 5G to enhance network capabilities.
• Developing innovative solutions for businesses and consumers.
• Exploring new business models and partnerships to expand its offerings.

Integrity

Integrity is fundamental to building trust with customers, employees, and stakeholders. TDS demonstrates this value through:

• Adhering to ethical business practices and regulatory requirements.
• Maintaining transparency in its operations and communications.
• Promoting a culture of accountability and responsibility.

Community Involvement

Community involvement is a way for TDS to give back to the areas it serves and build goodwill. TDS demonstrates this value through:

• Supporting local initiatives and organizations through sponsorships and donations.
• Investing in programs that promote education and economic development.
• Engaging with community leaders and residents to understand their needs.

Employee Development

Employee development is crucial for attracting and retaining talent and fostering a skilled workforce. TDS demonstrates this value through:

• Providing training and development opportunities to enhance employee skills and knowledge.
• Offering competitive compensation and benefits packages.
• Promoting a culture of diversity, inclusion, and respect.

For more information about TDS, consider reading: Exploring Telephone and Data Systems, Inc. (TDS) Investor Profile: Who’s Buying and Why?