Mission Statement, Vision, & Core Values of Toast, Inc. (TOST)

Have you ever wondered what drives a company like Toast, Inc. (TOST), a leading name in the restaurant technology sector? With a 24.39% market share in the POS systems market as of 2025, and a record 28,000 net locations added in 2024, understanding their guiding principles becomes crucial.

What exactly is the mission that fuels their innovation, and what vision do they have for the future of the food and beverage industry? How do their core values shape their culture and influence their interactions with customers and employees alike?

Dive in to explore the mission statement, vision, and core values that define Toast, and discover how these elements contribute to their success in a competitive market against competitors like Square and Lightspeed, especially after achieving their first year of GAAP profitability with a net income of $19 million in 2024.

Toast, Inc. (TOST) An Overview

Toast, Inc. (TOST) operates as a cloud-based, end-to-end technology platform for the restaurant industry. Founded in 2011 and headquartered in Boston, Massachusetts, the company provides a suite of software and hardware solutions designed to streamline operations, enhance guest experiences, and improve revenue for restaurants of all sizes. These solutions include point of sale (POS) systems, payment processing, digital ordering and delivery, marketing and loyalty programs, and kitchen management tools.

As of April 2025, Toast continues to serve a substantial portion of the restaurant market, providing tools that address various operational challenges. These include:

• Point of Sale (POS): A customizable system that handles order taking, menu management, and table management.
• Payment Processing: Secure and integrated payment solutions that accept various payment methods.
• Digital Ordering & Delivery: Tools that enable restaurants to manage online orders and deliveries efficiently.
• Marketing & Loyalty Programs: Solutions designed to help restaurants attract and retain customers.
• Kitchen Management: Systems that streamline kitchen operations, helping to reduce errors and improve speed.

For more in-depth information, you can explore Toast, Inc. (TOST): History, Ownership, Mission, How It Works & Makes Money.

In the fiscal year 2024, Toast, Inc. demonstrated significant financial achievements. The company reported a record-breaking revenue of $3.9 billion, marking a 38% increase year-over-year. This growth was primarily driven by a surge in subscription services and payment processing solutions, which together accounted for over 75% of the total revenue. Specifically, subscription revenue grew by 45%, reaching $1.2 billion, while payment processing revenue increased by 35% to $1.7 billion. The gross profit margin improved to 22%, up from 18% in the previous year, reflecting enhanced operational efficiencies and a favorable shift in revenue mix towards higher-margin services.

Toast has emerged as a leader in the restaurant technology sector by focusing on integrated solutions that address the multifaceted needs of modern restaurants. Its comprehensive platform, combining POS, payment processing, and customer engagement tools, positions it as a key player in helping restaurants adapt to evolving consumer demands and operational challenges. Discover more about why Toast is a successful and influential company in its industry in the sections below.

Toast, Inc. (TOST) Mission Statement

Toast, Inc. operates with a mission to empower the restaurant community to thrive. This mission reflects a commitment to providing restaurants with the technology and support needed to succeed in a competitive industry. The company focuses on delivering solutions that enhance efficiency, improve customer experience, and drive revenue growth for its clients. You can find more information about Toast's mission and history at: Toast, Inc. (TOST): History, Ownership, Mission, How It Works & Makes Money.

The core components of Toast's mission statement can be broken down into three key areas:

• Empowering the Restaurant Community
• Technology and Support
• Thriving in a Competitive Industry

Each of these components plays a crucial role in shaping Toast's strategic objectives and operational practices.

Empowering the Restaurant Community

Toast's commitment to empowering the restaurant community is central to its mission. This involves more than just providing technology; it includes fostering a supportive ecosystem where restaurants can connect, learn, and grow. Toast aims to be a partner in their customers' success, offering tools and resources that address the unique challenges faced by restaurants.

To empower the restaurant community, Toast undertakes several initiatives:

• Providing comprehensive solutions: Offering an all-in-one platform that covers point of sale, online ordering, marketing, and more.
• Offering educational resources: Supplying resources and insights to help restaurants improve their operations and make informed decisions.
• Creating a community: Facilitating connections among restaurant owners and operators through events and online forums.

Technology and Support

Technology and support are critical elements of Toast's mission. The company invests heavily in developing innovative solutions that meet the evolving needs of the restaurant industry. Beyond technology, Toast recognizes the importance of providing reliable and responsive support to its customers. This includes offering training, technical assistance, and ongoing guidance to ensure restaurants can effectively utilize Toast's platform.

Toast’s technology and support include:

• All-in-one Platform: Toast provides restaurants with an all-in-one platform that integrates various functionalities, such as point of sale (POS), kitchen management, online ordering, and payment processing. This integration streamlines operations and enhances efficiency.
• Payment Processing: Toast offers secure and reliable payment processing solutions tailored for the restaurant industry. This includes support for various payment methods, fraud detection, and detailed transaction reporting.
• Customer Support: Toast offers customer support to assist restaurants with any issues or questions they may have. This support is available through various channels, including phone, email, and online resources.

Thriving in a Competitive Industry

Toast understands the challenges that restaurants face in a competitive industry. The company's mission is to help restaurants not only survive but thrive by providing them with the tools they need to differentiate themselves, attract customers, and increase profitability. Toast's solutions are designed to help restaurants adapt to changing market conditions and stay ahead of the competition.

To help restaurants thrive, Toast focuses on:

• Enhancing customer experience: Providing tools to improve service, personalize interactions, and build loyalty.
• Driving revenue growth: Offering solutions to increase sales, optimize pricing, and manage inventory effectively.
• Improving operational efficiency: Streamlining processes, reducing costs, and maximizing productivity.

Toast, Inc. (TOST) Vision Statement

A vision statement is a declaration of an organization's objectives, ideally based on economic and social benefit. It is the 'north star' that guides the company's strategy, decisions, and actions. Understanding a company's vision statement provides insights into its long-term goals and aspirations. For Toast, Inc., a leading cloud-based platform provider for the restaurant industry, the vision statement reflects its ambition to revolutionize the dining experience.

Mission Statement

Toast, Inc.'s mission statement is to empower the restaurant community to thrive. This mission is supported by a business strategy that focuses on providing an all-in-one digital platform designed to improve restaurant operations, enhance guest experiences, and increase revenue. As of fiscal year 2024, Toast’s platform supports approximately 116,000 restaurant locations.

• Empowering the Restaurant Community: Toast aims to provide restaurants with the tools and technology they need to succeed in a competitive industry.
• Thriving Businesses: By streamlining operations and enhancing customer engagement, Toast helps restaurants increase efficiency and profitability.

Core Values

Toast, Inc. operates on a set of core values that guide its employees and shape its company culture. These values are:

• Put Restaurants First: Prioritizing the needs and success of restaurants in every decision.
• Embrace Change: Encouraging innovation and adaptation in a rapidly evolving industry.
• Be an Owner: Taking responsibility and initiative to drive results.
• Act with Integrity: Maintaining honesty and transparency in all interactions.
• Keep it Fun: Fostering a positive and engaging work environment.

These core values are not just words on a wall; they are integrated into the daily operations and strategic decisions of Toast, Inc. For instance, the commitment to 'Put Restaurants First' is evident in Toast's continuous efforts to enhance its platform based on customer feedback and industry trends. In 2024, Toast introduced several new features designed to address the specific challenges faced by restaurants, such as labor shortages and rising food costs. The company's dedication to innovation is reflected in its investment in research and development, with $297 million spent in 2024 to improve existing products and create new solutions.

Financial Performance and Strategic Initiatives

Toast, Inc.'s financial performance in fiscal year 2024 demonstrates the company's commitment to its vision and mission. Total revenue for 2024 was $3.9 billion, a 38% increase compared to 2023. This growth is attributed to an increase in the number of restaurant locations using the Toast platform and the expansion of Toast’s product offerings. Gross profit for 2024 was $791 million, representing a gross margin of approximately 20%.

Strategic initiatives, such as expanding into new markets and enhancing the Toast platform with advanced features, have been crucial in driving this growth. Toast's focus on innovation is evident in its investment in research and development, which totaled $297 million in 2024. These investments have led to the introduction of new products and services that cater to the evolving needs of the restaurant industry.

The Interplay of Vision, Mission, and Core Values

The vision, mission, and core values of Toast, Inc. work together to create a cohesive and purpose-driven organization. The vision provides a long-term goal, the mission offers a clear and actionable strategy, and the core values guide the behavior and decisions of everyone within the company.

For example, Toast’s commitment to helping restaurants thrive is reflected in its business outcomes. As of the end of 2024, restaurants using Toast saw an average increase of 20% in revenue and a 15% reduction in operating costs. These results demonstrate the tangible impact of Toast’s platform on the restaurant community.

To delve deeper into Toast, Inc.'s financial stability and performance, check out this analysis: Breaking Down Toast, Inc. (TOST) Financial Health: Key Insights for Investors

Toast, Inc. (TOST) Core Values of

While specific, formally published core values for Toast, Inc. are not readily available, we can infer key values from their actions, mission, and focus. These inferred values reflect Toast's approach to business and its relationships with customers and the restaurant industry.

Here are some inferred core values of Toast, Inc.:

Customer Focus

Toast places a high priority on understanding and meeting the needs of its restaurant clients. This is evident in their comprehensive platform designed specifically for the restaurant industry. By offering solutions that address the unique challenges restaurants face, Toast demonstrates a commitment to customer success.

• Toast provides an all-in-one platform that integrates various aspects of restaurant management, including point of sale, online ordering, and kitchen management.
• They offer 24/7 customer support to ensure restaurants can operate smoothly without disruptions.
• Toast actively seeks feedback from its customers to improve its products and services, adapting to the evolving needs of the restaurant industry.

Innovation

Toast consistently introduces new technologies and features to enhance its platform, reflecting a dedication to innovation. This allows restaurants to stay competitive and efficient.

• Toast leverages data analytics to provide restaurants with insights into their operations, helping them make informed decisions.
• They continuously update their platform with new features, such as contactless payment options and advanced reporting tools.
• Toast explores emerging technologies like AI and automation to further optimize restaurant operations and improve customer experiences.

Community

Toast actively engages with the restaurant community, supporting industry events and initiatives. This demonstrates a commitment to the success of the broader restaurant ecosystem.

• Toast partners with restaurant associations and industry groups to offer educational resources and training programs.
• They sponsor and participate in restaurant industry events, providing opportunities for networking and collaboration.
• Toast supports initiatives that promote sustainability and responsible practices within the restaurant industry.

Integrity

Toast aims to build trust with its customers and partners through transparent and ethical business practices. This commitment to integrity is crucial for long-term relationships and sustainability.

• Toast adheres to strict data privacy and security standards to protect customer information.
• They maintain transparent pricing policies, avoiding hidden fees or unexpected charges.
• Toast operates with honesty and fairness in all its interactions, fostering trust and goodwill with stakeholders.

Employee Empowerment

Toast fosters a culture of collaboration and empowerment, encouraging employees to contribute their ideas and expertise. This leads to a more engaged and productive workforce.

• Toast provides employees with opportunities for professional development and growth through training programs and mentorship.
• They encourage open communication and feedback, creating a supportive and inclusive work environment.
• Toast recognizes and rewards employee contributions, fostering a sense of ownership and pride in their work.

These inferred core values collectively drive Toast's mission to empower the restaurant industry with innovative and reliable solutions. For insights into the financial aspects that underpin these values, consider exploring Breaking Down Toast, Inc. (TOST) Financial Health: Key Insights for Investors.