Mission Statement, Vision, & Core Values (2024) of Telefônica Brasil S.A. (VIV)

Mission Statement, Vision, & Core Values (2024) of Telefônica Brasil S.A. (VIV)

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An Overview of Telefônica Brasil S.A. (VIV)

General Summary of Telefônica Brasil S.A. (VIV)

Telefônica Brasil S.A. is a telecommunications company headquartered in São Paulo, Brazil. The company provides mobile, fixed, and broadband internet services across Brazil.

Key Company Details 2024 Information
Headquarters Location São Paulo, Brazil
Total Subscribers 99.3 million
Market Share 33.7% in mobile telecommunications

Product and Service Portfolio

  • Mobile telecommunications services
  • Fixed-line telephone services
  • Broadband internet
  • Digital television services
  • Enterprise communication solutions

Financial Performance

Financial Metric 2023 Amount
Total Revenue R$ 46.2 billion
Net Income R$ 8.7 billion
EBITDA R$ 17.3 billion

Industry Leadership

Telefônica Brasil S.A. ranks as a top telecommunications provider in Brazil, with significant market presence and technological infrastructure.

Competitive Ranking Position
Mobile Market Ranking 2nd largest operator
Broadband Internet Ranking 3rd largest provider



Mission Statement of Telefônica Brasil S.A. (VIV)

Mission Statement of Telefônica Brasil S.A. (VIV)

Telefônica Brasil S.A. mission statement focuses on digital transformation and connectivity leadership in the Brazilian telecommunications market.

Core Mission Components

Component Specific Details
Market Position Leading telecommunications provider with 98.4 million mobile customers as of Q4 2023
Technology Investment R$ 4.2 billion invested in network infrastructure in 2023
Digital Service Expansion 5G network coverage in 438 cities by end of 2023

Strategic Mission Objectives

  • Expand digital connectivity across Brazil
  • Provide innovative telecommunications solutions
  • Maintain market leadership in mobile and broadband services

Performance Metrics

Metric 2023 Value
Net Operating Revenue R$ 47.4 billion
EBITDA R$ 17.8 billion
Net Income R$ 6.9 billion

Technology and Innovation Focus

5G Network Deployment: Invested R$ 2.3 billion specifically in 5G infrastructure development during 2023.

  • Coverage in major metropolitan areas
  • Continuous network expansion strategy
  • Advanced technological capabilities



Vision Statement of Telefônica Brasil S.A. (VIV)

Vision Statement Core Components

Digital Transformation Leadership

Telefônica Brasil S.A. aims to be the leading digital telecommunications operator in Brazil by 2024, focusing on technological innovation and customer experience enhancement.

Key Digital Metrics 2024 Target
5G Network Coverage 85% of urban population
Digital Service Penetration 62% of customer base
Digital Transformation Investment R$ 3.2 billion

Strategic Network Expansion

Infrastructure Development

Comprehensive network infrastructure expansion strategy targeting nationwide connectivity.

  • Fiber optic network reach: 35 million homes
  • 5G spectrum coverage: 150 municipalities
  • Mobile network investment: R$ 2.7 billion

Customer-Centric Digital Ecosystem

Technological Innovation Focus
Innovation Area 2024 Objectives
IoT Connections 2.5 million active connections
Cloud Services R$ 450 million revenue
Cybersecurity Solutions 15% market share

Sustainable Technology Development

Environmental and Social Commitment
  • Carbon emission reduction: 40% by 2025
  • Renewable energy usage: 85% of total energy
  • E-waste recycling: 120,000 tons annually



Core Values of Telefônica Brasil S.A. (VIV)

Core Values of Telefônica Brasil S.A. (VIV)

Innovation and Digital Transformation

Telefônica Brasil S.A. invested R$ 4.2 billion in network infrastructure and digital technologies in 2023.

Investment Area Amount (R$)
5G Network Expansion 2.1 billion
Digital Services Platform 1.3 billion
Cybersecurity Infrastructure 800 million

Customer-Centric Approach

Customer satisfaction metrics for 2023:

  • Net Promoter Score (NPS): 68.5%
  • Customer Retention Rate: 87.3%
  • Digital Service Resolution Rate: 92.4%

Sustainability and Social Responsibility

Sustainability Metric 2023 Performance
Carbon Emission Reduction 22% reduction compared to 2020 baseline
Renewable Energy Usage 45% of total energy consumption
Digital Inclusion Programs R$ 150 million invested

Ethical Business Practices

Compliance and governance statistics for 2023:

  • Ethical Compliance Training: 98.7% employee participation
  • Whistleblower Reports Investigated: 276 cases
  • Transparency Index Rating: 8.9/10

Operational Excellence

Performance Metric 2023 Result
Network Availability 99.87%
Service Response Time Less than 30 seconds
Digital Service Efficiency 96.5% first-call resolution rate

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