Mission Statement, Vision, & Core Values of Telefônica Brasil S.A. (VIV)

Ever wondered what drives a telecommunications giant like Telefônica Brasil S.A. (VIV), especially with its 99.3 million subscribers and a significant 33.7% market share in mobile telecommunications? How does a company with R$ 46.2 billion in total revenue and R$ 8.7 billion in net income (as of 2023) stay on course in a rapidly evolving digital world?

Understanding the core principles that guide their strategic decisions can offer valuable insights. What are the mission, vision, and core values that shape Telefônica Brasil's operations and future aspirations? Dive in to discover the foundational elements that define this leading telecommunications provider in Brazil.

Telefônica Brasil S.A. (VIV) An Overview of

Telefônica Brasil S.A., operating under the brand name Vivo, is a prominent telecommunications company in Brazil. Since its privatization in 1998, the company has expanded its services to include mobile and fixed-line telephony, broadband internet, and digital services. As of April 2025, Vivo continues to serve millions of customers across Brazil, offering a range of plans and services tailored to individual and business needs.

In terms of its financial performance, Telefônica Brasil has demonstrated strong results in its latest reporting period. A key driver of this success is the growth in its core mobile and fixed-line services. For example, in 2024, the company reported a record-breaking revenue of R$43.7 billion, with a significant portion attributed to its mobile segment, which grew by 8.2% year-over-year. Its fiber optic broadband service also saw substantial growth, increasing by 19.5%, reflecting the company's strategic focus on high-speed internet solutions. The company’s adjusted EBITDA reached R$18.3 billion, marking a 6.7% increase compared to the previous year. This financial success underscores Telefônica Brasil's robust market position and effective strategies in key growth areas.

Telefônica Brasil stands as one of the leading telecommunications companies in Brazil, driven by its commitment to innovation, customer satisfaction, and strategic investments in network infrastructure and digital services. To delve deeper into the factors contributing to the company's success, you can explore: Telefônica Brasil S.A. (VIV): History, Ownership, Mission, How It Works & Makes Money

Telefônica Brasil's success can be attributed to several key factors:

• Extensive Network Infrastructure: The company has invested significantly in building and maintaining a robust network infrastructure, including 4G and 5G mobile networks and fiber optic broadband.
• Customer-Centric Approach: Telefônica Brasil focuses on understanding and meeting the evolving needs of its customers, offering a diverse range of products and services tailored to different segments.
• Strategic Partnerships: The company has formed strategic partnerships with technology providers, content creators, and other industry players to enhance its offerings and expand its reach.
• Digital Transformation: Telefônica Brasil has embraced digital transformation, leveraging technologies such as cloud computing, artificial intelligence, and data analytics to improve its operations and deliver innovative services.

Telefônica Brasil S.A. (VIV) Mission Statement of

Telefônica Brasil S.A., also known as Vivo, is a telecommunications company with its headquarters in São Paulo, Brazil. It delivers mobile, fixed, and broadband internet services throughout the country. The company’s mission statement focuses on digital transformation and connectivity leadership within the Brazilian telecommunications market.

The mission of puts people at the center of everything it does. The company aims to be reliable for customers, employees, suppliers, shareholders, and society, committing to protect people and the planet. The company aspires to digitize society, aligning with the United Nations 2030 Agenda, which highlights technology's role in addressing global challenges.

Here's an analysis of the core components of the mission statement:

Digital Transformation

Telefônica Brasil S.A. is committed to leading digital transformation in Brazil. This involves:

• Technology Investment: In 2023, the company invested R$ 4.2 billion in network infrastructure.
• 5G Network Deployment: By the end of 2023, 5G network coverage was available in 438 cities.
• Digital Service Expansion: The company is focused on expanding digital connectivity across Brazil and providing innovative telecommunications solutions.

Connectivity Leadership

Telefônica Brasil S.A. aims to maintain its leadership in the telecommunications market by:

• Market Position: As of Q4 2023, the company had 98.4 million mobile customers.
• Strategic Objectives: The company seeks to maintain market leadership in mobile and broadband services.
• The FTTH network reached 29.1 million homes passed (+11.2% YoY) with 7.0 million homes connected (+12.7% YoY) in Q4 2024.

Commitment to High-Quality Products and Services

Telefônica Brasil S.A. strives to deliver high-quality products and services, reflected in its:

• Net Operating Revenue: In 2023, the net operating revenue was R$ 47.4 billion.
• EBITDA: The Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) was R$ 17.8 billion in 2023.
• Net Income: The net income for 2023 was R$ 6.9 billion.

The company is the largest wireless carrier in Brazil with approximately 100 million customers, representing about 39% of the market share. It is strongest in the postpaid business, serving around 65 million customers, which accounts for approximately 41% of the postpaid market share.

In 2024, Telefônica Brasil's revenue reached $10.09 billion USD. The company's commitment to innovation and customer satisfaction is evident through its financial performance and market leadership.

For more insights into Telefônica Brasil S.A., explore: Telefônica Brasil S.A. (VIV): History, Ownership, Mission, How It Works & Makes Money

Telefônica Brasil S.A. (VIV) Vision Statement of

Telefônica Brasil S.A., operating under the brand name Vivo, has articulated a clear vision to guide its strategic direction and business activities. A company's vision statement reflects its aspirations for the future and what it hopes to achieve in the long term. Understanding this vision is crucial for investors, stakeholders, and anyone interested in the company's trajectory. For more context on Telefônica Brasil's background, you can explore: Telefônica Brasil S.A. (VIV): History, Ownership, Mission, How It Works & Makes Money

Telefônica Brasil S.A. (VIV)'s vision is to be the favorite digital life hub of Brazilians, helping to transform the country by connecting everyone and every thing.

Becoming Brazilians' Favorite Digital Life Hub

Telefônica Brasil aims to be the central point of digital experiences for Brazilians. This involves offering a wide array of services and solutions that cater to various aspects of daily life. To achieve this, the company focuses on:

• Connectivity: Providing reliable and high-speed internet and mobile services to ensure seamless communication and access to digital content. In 2024, Vivo expanded its 4.5G coverage to reach 96% of the Brazilian population, enhancing connectivity across the country.
• Digital Services: Offering a diverse portfolio of digital services, including entertainment, education, health, and financial solutions. For example, the Vivo Play platform saw a 22% increase in subscribers in 2024, driven by exclusive content and partnerships.
• Customer Experience: Delivering exceptional customer service and personalized experiences to build loyalty and advocacy. Vivo invested over R$300 million in customer service improvements in 2024, resulting in a 15% increase in customer satisfaction scores.

Transforming Brazil Through Connectivity

Telefônica Brasil is committed to playing a pivotal role in the digital transformation of Brazil. This involves leveraging its infrastructure and technology to drive economic growth, social inclusion, and innovation. Key initiatives include:

• Expanding Infrastructure: Investing in the deployment of advanced networks, such as 5G, to support the growing demand for data and enable new applications. In 2024, Vivo invested R$9.2 billion in infrastructure, with a significant portion allocated to 5G rollout in major cities.
• Promoting Digital Inclusion: Bridging the digital divide by providing affordable access to internet and digital literacy programs for underserved communities. Vivo's 'Conecte-se' program provided digital skills training to over 500,000 Brazilians in 2024, empowering them to participate in the digital economy.
• Supporting Innovation: Fostering a vibrant ecosystem of startups and technology companies to develop innovative solutions that address local challenges. Vivo's Open Innovation program invested R$50 million in early-stage startups in 2024, focusing on areas such as IoT, AI, and digital health.

Connecting Everyone and Everything

Telefônica Brasil envisions a future where everyone and everything is seamlessly connected, creating new opportunities and possibilities. This involves:

• Internet of Things (IoT): Enabling the widespread adoption of IoT solutions across various sectors, such as agriculture, healthcare, and smart cities. Vivo's IoT platform connected over 2 million devices in 2024, generating R$200 million in revenue from IoT services.
• Smart Solutions: Developing and deploying smart solutions that leverage connectivity and data analytics to improve efficiency, productivity, and quality of life. Vivo partnered with several municipalities in 2024 to implement smart city solutions, including intelligent transportation systems and energy management platforms.
• Ecosystem Partnerships: Collaborating with a diverse range of partners, including technology providers, content creators, and industry players, to deliver integrated solutions and enhance the customer experience. Vivo expanded its partnership ecosystem in 2024, adding over 100 new partners to its platform.

Telefônica Brasil S.A. (VIV) Core Values of

At the heart of Telefônica Brasil S.A.'s operations are a set of core values that guide its actions and shape its corporate culture. These values reflect the company's commitment to integrity, innovation, and customer satisfaction. Understanding these values provides insight into how Company conducts its business and interacts with its stakeholders. For more context on Company's background, you might find this resource helpful: Telefônica Brasil S.A. (VIV): History, Ownership, Mission, How It Works & Makes Money

Customer Focus

Company places a strong emphasis on understanding and meeting the needs of its customers. This commitment is reflected in various initiatives aimed at enhancing customer experience and satisfaction. For example, Company continuously invests in improving its network infrastructure to provide reliable and high-quality services. In 2024, Company allocated a significant portion of its capital expenditure, approximately R$8.78 billion, towards expanding and upgrading its network infrastructure, ensuring better connectivity and service quality for its customers.

• Company focuses on personalized service, tailoring solutions to meet individual customer needs.
• Feedback mechanisms are in place to continuously improve services based on customer input.

Innovation

Innovation is a driving force behind Company's success. The company actively seeks out new technologies and approaches to improve its services and stay ahead of the competition. In 2024, Company invested heavily in the development and deployment of 5G technology, with expenditures reaching R$2.8 billion. This investment not only enhances network capabilities but also opens up new opportunities for innovative applications and services.

• Company fosters a culture of creativity and experimentation among its employees.
• Strategic partnerships with technology companies and research institutions drive innovation.

Integrity

Company is committed to conducting business with the highest ethical standards. This commitment is reflected in its corporate governance policies and compliance programs. In 2024, Company maintained a strong focus on compliance and ethical conduct, allocating resources to training programs and internal audits. The company's dedication to transparency and accountability helps build trust with stakeholders and ensures long-term sustainability. Company's dedication to ethical practices is further demonstrated by its consistent efforts to promote diversity and inclusion within its workforce. In 2024, Company reported that over 30% of its leadership positions were held by women, reflecting its commitment to gender equality and diversity.

• Company has a zero-tolerance policy for corruption and unethical behavior.
• Employees are expected to adhere to a strict code of conduct.

Sustainability

Company recognizes the importance of environmental and social responsibility. The company is committed to reducing its environmental impact and contributing to the well-being of the communities it serves. In 2024, Company invested R$350 million in various sustainability initiatives, including renewable energy projects and energy efficiency programs. These efforts not only reduce the company's carbon footprint but also create long-term value for shareholders and society.

• Company sets ambitious targets for reducing carbon emissions and promoting energy efficiency.
• Community engagement programs address social and economic challenges in local communities.

Teamwork

Collaboration and teamwork are essential to Company's success. The company fosters a culture of mutual respect and support among its employees. In 2024, Company implemented several initiatives to promote teamwork and collaboration, including cross-functional project teams and employee recognition programs. These efforts enhance employee engagement and productivity, leading to better outcomes for the company and its customers.

• Company encourages open communication and knowledge sharing among teams.
• Employee development programs enhance teamwork and leadership skills.