Allegiant Travel Company (ALGT): Business Model Canvas

Tauchen Sie ein in die strategische Blaupause der Allegiant Travel Company, einem Außenseiter in der Billigflugbranche, der das Urlaubsreisen revolutioniert hat, indem er mit einem innovativen Geschäftsmodell auf unterversorgte Märkte abzielt. Durch die meisterhafte Kombination erschwinglicher Flugreisen, Direktrouten zu versteckten Juwelenzielen und umfassender Urlaubspakete hat sich Allegiant eine einzigartige Nische geschaffen, die preisbewusste Reisende anzieht, die ein maximales Preis-Leistungs-Verhältnis suchen, ohne Kompromisse beim Erlebnis einzugehen. Ihr Business Model Canvas offenbart einen sorgfältig ausgearbeiteten Ansatz, der die traditionelle Airline-Ökonomie in eine schlanke, kundenorientierte Strategie umwandelt, die das bemerkenswerte Wachstum und die Marktdifferenzierung des Unternehmens vorangetrieben hat.

Allegiant Travel Company (ALGT) – Geschäftsmodell: Wichtige Partnerschaften

Flugzeughersteller

Allegiant betreibt hauptsächlich eine Flotte von Airbus-Flugzeugen mit den folgenden spezifischen Details:

Flugzeugtyp	Anzahl der Flugzeuge	Erwerbsjahr
Airbus A320	93	2013-2022
Airbus A321	37	2018-2023

Flughafenbehörden und Bodenabfertigungsdienste

Allegiant ist an 120 Flughäfen in den Vereinigten Staaten tätig und verfügt über wichtige Partnerschaften, darunter:

• Internationaler Flughafen McCarran (Las Vegas)
• Internationaler Flughafen Orlando Sanford
• Flughafen Phoenix-Mesa Gateway

Hotel- und Resortpartner

Zu den Allegiant Vacation-Partnerschaften gehören:

Partnerkategorie	Anzahl der Partner	Jährlicher Umsatz aus Paketen
Hotelketten	87	214 Millionen Dollar
Resort-Netzwerke	42	96 Millionen Dollar

Partner von Kreditkarten- und Treueprogrammen

Details zur Kreditkartenpartnerschaft von Allegiant:

• Bankpartner: Synchrony Bank
• Kartentyp: Allegiant World Mastercard
• Jahreskarteninhaber: 125.000
• Einnahmen aus dem Treueprogramm: 47,3 Millionen US-Dollar im Jahr 2023

Allegiant Travel Company (ALGT) – Geschäftsmodell: Hauptaktivitäten

Kostengünstige Routenplanung für Freizeitreisen

Im vierten Quartal 2023 bedient Allegiant 129 Ziele in den Vereinigten Staaten. Das Unternehmen betreibt 127 Strecken mit dem Schwerpunkt auf der Anbindung von Sekundärmärkten an Freizeitziele.

Routenmetrik	Daten für 2023
Gesamtzahl der Ziele	129
Aktive Routen	127
Fokus auf den Primärmarkt	Freizeitreisen

Flugzeugwartung und Flottenmanagement

Die Flotte von Allegiant besteht zum 31. Dezember 2023 aus 133 Airbus-Flugzeugen.

• Flottenzusammensetzung: 93 A320-Flugzeuge
• Flottenzusammensetzung: 40 A319-Flugzeuge
• Durchschnittliches Flottenalter: 12,4 Jahre

Wartungsmetrik	Wert 2023
Insgesamt Flugzeuge	133
Jährliche Wartungsausgaben	87,3 Millionen US-Dollar

Direkter Ticketverkauf über Online-Plattformen

Im Jahr 2023 erwirtschaftete Allegiant einen Passagierumsatz von 2,1 Milliarden US-Dollar, wobei 84 % der Buchungen über digitale Kanäle abgewickelt wurden.

Vertriebskanal	Prozentsatz
Online-Buchungen	84%
Callcenter	12%
Reisebüros	4%

Entwicklung und Marketing von Urlaubspaketen

Das Segment Allegiant Vacation erwirtschaftete im Geschäftsjahr 2023 einen Umsatz von 367,2 Millionen US-Dollar.

• Insgesamt verkaufte Urlaubspakete: 276.000
• Durchschnittlicher Paketwert: 1.330 $
• Hauptziele: Las Vegas, Orlando, Phoenix

Urlaubssegmentmetrik	Daten für 2023
Gesamtumsatz	367,2 Millionen US-Dollar
Marketingausgaben	42,5 Millionen US-Dollar

Allegiant Travel Company (ALGT) – Geschäftsmodell: Schlüsselressourcen

Flotte treibstoffeffizienter Flugzeuge

Im vierten Quartal 2023 betreibt Allegiant Air eine Flotte von 119 Flugzeugen, die hauptsächlich aus den Modellen Airbus A320 und A321 besteht. Das Durchschnittsalter der Flotte beträgt ca. 12,4 Jahre.

Flugzeugtyp	Anzahl der Flugzeuge	Passagierkapazität
Airbus A320	86	180 Passagiere
Airbus A321	33	220 Passagiere

Strategische Flughafen-Hub-Standorte

Allegiant ist an 132 Flughäfen in den Vereinigten Staaten tätig und konzentriert sich dabei vor allem auf Sekundärmärkte.

• Las Vegas, Nevada (Hauptsitz und Hauptdrehkreuz)
• Orlando, Florida
• Phoenix, Arizona

Proprietäre Buchungs- und Reservierungstechnologie

Allegiant investierte im Jahr 2023 34,7 Millionen US-Dollar in Technologie und digitale Infrastruktur.

Technologieinvestitionen	Betrag
Entwicklung digitaler Plattformen	21,3 Millionen US-Dollar
Aktualisierungen des Reservierungssystems	13,4 Millionen US-Dollar

Starke Markenbekanntheit im Markt für preisgünstige Reisen

Der Markenwert von Allegiant wird im Jahr 2023 auf 425 Millionen US-Dollar geschätzt 5,2 Millionen aktive Urlaubsreisende.

• Marktanteil im Segment der Billigflieger: 3,7 %
• Kundenbindungsprogramm: 2,1 Millionen Mitglieder
• Jahresumsatz: 2,24 Milliarden US-Dollar (2023)

Allegiant Travel Company (ALGT) – Geschäftsmodell: Wertversprechen

Erschwingliche Flugreisen zu Freizeitzielen

Im vierten Quartal 2023 lag der durchschnittliche Einzelfahrpreis von Allegiant bei 53 US-Dollar und damit deutlich unter dem der Branchenkonkurrenz. Das Unternehmen bediente 134 Strecken zu 50 Zielen und richtete sich in erster Linie an Urlauber, die kostengünstige Reisemöglichkeiten suchen.

Metrisch	Wert
Durchschnittlicher One-Way-Tarif	$53
Gesamtrouten	134
Gesamtzahl der Ziele	50

Direktflüge zu unterversorgten Märkten

Allegiant konzentriert sich darauf, Sekundärstädte mit beliebten Freizeitzielen zu verbinden und so die Reisekomplexität für Passagiere zu reduzieren.

• 70 % der Strecken verbinden kleinere Ballungsräume
• Der Schwerpunkt liegt auf Märkten mit eingeschränktem kommerziellen Flugangebot
• Ist in 29 Bundesstaaten der Vereinigten Staaten tätig

Gebündelte Reisepakete mit Unterkunft

Im Jahr 2023 erwirtschaftete Allegiant Vacations einen Umsatz von 186,7 Millionen US-Dollar, was 8,2 % des Gesamtumsatzes des Unternehmens entspricht.

Paketkomponente	Typische Preise
Flug- und Hotelpaket	Ab 199 $
Flug + Mietwagen	Ab 159 $
Komplettes Reisepaket	Ab 299 $

Flexible Preis- und Zusatzdienstoptionen

Der Zusatzumsatz pro Passagier erreichte im Jahr 2023 33,14 US-Dollar, was die Wirksamkeit des À-la-carte-Servicemodells von Allegiant zeigt.

• Gepäckgebühren: 20–50 $ pro Gepäckstück
• Gebühren für die Sitzplatzauswahl: 10–25 $
• Bevorzugtes Boarding: 7–15 $
• Reiseversicherung: 29–59 $

Nebeneinnahmequelle	Umsatz 2023
Gepäckgebühren	127,3 Millionen US-Dollar
Sitzplatzauswahl	84,6 Millionen US-Dollar
Reise-Extras	53,2 Millionen US-Dollar

Allegiant Travel Company (ALGT) – Geschäftsmodell: Kundenbeziehungen

Digitale Self-Service-Buchungsplattformen

Die Allegiant Travel Company bietet Online-Buchungen über ihre Website allegiant.com und ihre mobile Anwendung an. Ab Q4 2023 hat die digitale Plattform ca. verarbeitet 68 % aller Buchungen.

Digitale Plattform	Buchungsprozentsatz	Durchschnittlicher Transaktionswert
Website	52%	$237
Mobile App	16%	$212

Treueprogramm (Allways Rewards)

Das Treueprogramm von Allegiant weist ab 2024 die folgenden Kennzahlen auf:

• Gesamtmitgliedschaft: 3,2 Millionen aktive Mitglieder
• Durchschnittliche Punkteeinlösungsrate: 42 %
• Wiederholungskundenquote durch Treueprogramm: 27 %

Personalisiertes E-Mail-Marketing

Die E-Mail-Marketingstrategie von Allegiant generiert erhebliches Engagement:

Metrik für E-Mail-Kampagnen	Wert
Monatliche E-Mail-Empfänger	1,8 Millionen
Öffnungsrate	22.4%
Klickrate	7.6%

Kundensupport über mehrere Kanäle

Zu den Kundensupportkanälen und Leistungskennzahlen gehören:

• Telefonsupport: Durchschnittliche Wartezeit 7,2 Minuten
• Live-Chat: Reaktionszeit unter 3 Minuten
• Antwortrate in sozialen Medien: 94 % innerhalb von 4 Stunden

Support-Kanal	Monatliches Volumen	Bewertung der Kundenzufriedenheit
Telefonsupport	126.000 Anrufe	86%
Live-Chat	45.000 Interaktionen	91%
E-Mail-Support	38.000 Tickets	83%

Allegiant Travel Company (ALGT) – Geschäftsmodell: Kanäle

Unternehmenswebsite

Allegiant.com fungiert als primärer Direktbuchungskanal und wickelt etwa 85 % der direkten Ticketverkäufe des Unternehmens ab. Die Website verzeichnete im vierten Quartal 2023 durchschnittlich 2,3 Millionen einzelne Besucher pro Monat.

Website-Metrik	Wert
Monatliche einzigartige Besucher	2,3 Millionen
Prozentsatz des direkten Ticketverkaufs	85%

Mobile Anwendung

Die mobile App von Allegiant, die auf iOS- und Android-Plattformen verfügbar ist, generiert 22 % der digitalen Buchungstransaktionen. Im Jahr 2023 wurde die App 1,4 Millionen Mal heruntergeladen.

Metrik für mobile Apps	Wert
App-Downloads im Jahr 2023	1,4 Millionen
Digitale Buchungstransaktionen	22%

Online-Reisebüros

Allegiant arbeitet mit mehreren Online-Reisebüros zusammen, die etwa 7 % des gesamten Buchungsumsatzes ausmachen.

• Expedia
• Orbitz
• Reiseocity

Direktvertriebs-Callcenter

Allegiant betreibt drei spezielle Callcenter, die etwa 15 % der Kundenbuchungen bearbeiten. Das jährliche Anrufvolumen erreicht 1,8 Millionen Kundeninteraktionen.

Callcenter-Metrik	Wert
Anzahl der Call Center	3
Jährliches Anrufvolumen	1,8 Millionen
Buchungsprozentsatz	15%

Ticketschalter am Flughafen

Allegiant unterhält Ticketschalter an 121 Flughäfen in seinem Netzwerk und wickelt etwa 5 % des gesamten Ticketverkaufs ab.

Flughafenzählermetrik	Wert
Anzahl der Flughafenstandorte	121
Prozentsatz der Ticketverkäufe	5%

Allegiant Travel Company (ALGT) – Geschäftsmodell: Kundensegmente

Preisbewusste Urlaubsreisende

Allegiant richtet sich an Reisende, die kostengünstige Urlaubsmöglichkeiten suchen. Zum vierten Quartal 2023 berichtete das Unternehmen:

Metrisch	Wert
Durchschnittlicher Ticketpreis	$79.12
Urlaubsreisende werden jährlich bedient	14,2 Millionen
Prozentsatz der preisbewussten Reisenden	68%

Familien suchen erschwingliche Urlaubsmöglichkeiten

Allegiant konzentriert sich auf den Familienreisemarkt mit spezifischen Merkmalen:

• Mittleres Haushaltseinkommen des Zielfamiliensegments: 65.400 $
• Durchschnittliche Familiengruppengröße: 3,4 Passagiere
• Typische Urlaubsziele: Las Vegas, Orlando, Phoenix

Reisende in kleineren, unterversorgten Märkten

Details zur Marktdurchdringung für Sekundärmärkte:

Markttyp	Anzahl der bedienten Städte	Jährliche Passagiere
Sekundärmärkte	129	3,8 Millionen
Tertiäre Märkte	86	1,5 Millionen

Preissensible Spontanreisende

Merkmale des Spontanreisesegments:

• Buchungsfenster: 0-14 Tage vor Reiseantritt
• Anteil Spontanbuchungen: 42 %
• Durchschnittsalter der Spontanreisenden: 32-45 Jahre

Allegiant Travel Company (ALGT) – Geschäftsmodell: Kostenstruktur

Kosten für Flugzeugleasing und -wartung

Den Finanzberichten für 2023 zufolge beliefen sich die Leasing- und Wartungskosten für Flugzeuge von Allegiant auf 314,5 Millionen US-Dollar. Das Unternehmen betreibt eine Flotte von 127 Airbus-Flugzeugen, hauptsächlich A320- und A321-Modelle.

Ausgabenkategorie	Betrag (2023)
Kosten für Flugzeugleasing	214,3 Millionen US-Dollar
Wartungskosten	100,2 Millionen US-Dollar

Treibstoffkosten

Die Treibstoffkosten für Allegiant beliefen sich im Jahr 2023 auf insgesamt 370,6 Millionen US-Dollar, was einen erheblichen Teil der Betriebskosten darstellt.

• Durchschnittlicher Kraftstoffpreis pro Gallone: 2,85 $
• Gesamtkraftstoffverbrauch: 130 Millionen Gallonen
• Kraftstoffeffizienz: 74 Sitzmeilen pro Gallone

Gehälter und Schulungen der Mitarbeiter

Die gesamten Personalkosten für Allegiant beliefen sich im Jahr 2023 auf 282,4 Millionen US-Dollar.

Mitarbeiterkategorie	Durchschnittliches Gehalt
Piloten	$120,000
Flugbegleiter	$55,000
Bodenpersonal	$45,000

Marketing- und Vertriebskosten

Die Marketing- und Vertriebskosten für Allegiant beliefen sich im Jahr 2023 auf 98,7 Millionen US-Dollar.

• Digitales Marketing: 42,3 Millionen US-Dollar
• Traditionelle Werbung: 31,5 Millionen US-Dollar
• Kosten für den Vertriebskanal: 24,9 Millionen US-Dollar

Allegiant Travel Company (ALGT) – Geschäftsmodell: Einnahmequellen

Ticketverkauf

Für das Geschäftsjahr 2023 meldete Allegiant Travel Company einen Gesamtbetriebsumsatz von 2,46 Milliarden US-Dollar. Der Passagierumsatz, der hauptsächlich den Ticketverkauf umfasst, belief sich auf 1,97 Milliarden US-Dollar.

Umsatzkategorie	Betrag (2023)
Gesamtbetriebsertrag	2,46 Milliarden US-Dollar
Passagiereinnahmen	1,97 Milliarden US-Dollar

Gebühren für Nebenleistungen

Allegiant generiert 487 Millionen US-Dollar an Nicht-Ticket-Einnahmen aus Systemdienstleistungen im Jahr 2023.

• Buchungsgebühren
• Wechselgebühren
• Nebenkosten

Einnahmen aus Urlaubspaketen

Urlaubspakete trugen etwa bei 214 Millionen Dollar zum Gesamtumsatz des Unternehmens im Jahr 2023.

Gebühren für Gepäck und Sitzplatzauswahl

Service	Durchschnittliche Gebühr
Aufgegebenes Gepäck	35 $ pro Beutel
Sitzplatzauswahl	10–25 $ pro Sitzplatz

Hotel- und Autovermietungsprovisionen

Die Provisionseinnahmen aus reisebezogenen Dienstleistungen betrugen ca 58 Millionen Dollar im Jahr 2023.

Quelle der Kommission	Umsatzbeitrag
Hotelbuchungen	38 Millionen Dollar
Autovermietungsprovisionen	20 Millionen Dollar

Allegiant Travel Company (ALGT) - Canvas Business Model: Value Propositions

Allegiant Travel Company offers ultra-low base fares specifically targeting price-sensitive leisure travelers. Since 1999, Allegiant Air has linked travelers in underserved cities to world-class vacation destinations with all-nonstop flights and industry-low average fares. Today, Allegiant serves communities across the nation, with base airfares less than half the cost of the average domestic round trip ticket. For instance, a promotional sale in late 2025 advertised one-way fares starting as low as $39 for a specific travel window.

The company provides nonstop flights to premier vacation destinations from smaller cities. Allegiant Travel Company recently announced the addition of 30 new nonstop routes, including four new markets, launching in the first half of 2026, which will provide service between 35 cities.

Operational excellence supports the value proposition, with Allegiant Travel Company achieving a remarkable 99.9% controllable completion factor in the second quarter of 2025. This high level of operational reliability was also reported as a 99.9% controllable completion factor in departures for the third quarter of 2025.

The model heavily relies on unbundled pricing allowing customers to customize their travel cost. This is evident in the strong performance of ancillary revenue, which increased by $3 per passenger during the first half of 2025. The record total average ancillary fare reached $79.28 per passenger in the first quarter of 2025. Here are some key metrics underpinning these value drivers as of the first half of 2025.

Value Proposition Metric	Financial/Statistical Number	Period/Context
Base Airfare Positioning	Less than half the cost of the average domestic roundtrip ticket	As of late 2025
Promotional One-Way Fare Example	$39	For specific travel dates in late 2025/early 2026 sale
Controllable Completion Factor	99.9%	Second Quarter 2025
Ancillary Revenue Improvement	$3 per passenger	First half of 2025
Record Total Average Ancillary Fare	$79.28 per passenger	First Quarter 2025
New Nonstop Routes Announced	30	Launching in first half of 2026

Allegiant Travel Company (ALGT) - Canvas Business Model: Customer Relationships

You're looking at how Allegiant Travel Company (ALGT) keeps its customers engaged, which, for an ultra-low-cost carrier, is all about efficiency and value capture. The relationship is fundamentally transactional, but they are actively trying to layer on loyalty to secure that next booking.

Automated self-service via website and mobile app

The primary interface for the customer relationship is digital, which keeps their cost-to-serve low. This is key to maintaining the low-fare structure you see advertised. You can see the success of this push in their booking mix.

For instance, the percent of sales through the website was reported at 92.4 % for the second quarter of 2025, and slightly higher at 92.5 % in the first quarter of 2025. This heavy reliance on direct, automated channels is a deliberate strategy.

To encourage self-service adoption, Allegiant Travel Company imposes fees for human intervention. For example, a $5.00 fee applies if a passenger chooses to have a boarding pass printed at select domestic airport locations, pushing them toward the mobile app for a digital pass. Furthermore, fares displayed online include an electronic usage charge of $22 per passenger, per segment, whether booked via the website or the call center, though the goal is clearly to steer traffic to the web.

The digital relationship offers several self-service options:

• Manage Travel section on allegiantair.com for online changes or cancellations.
• AVA Allegiant Virtual AssistantTM for live chat support.
• Digital boarding passes via the mobile app.

Transactional relationship driven by low-cost focus

The core of the relationship is the low price point, which is the main draw for their specific customer segment. Allegiant Travel Company states that its base airfares are less than half the cost of the average domestic roundtrip ticket. This transactional nature is evident even in their recent traffic and financial performance.

Looking at October 2025, scheduled service passengers jumped 27.4% year-over-year, totaling 1,488,444 passengers. Total system passengers rose 27.6% to 1,527,501. Still, the third quarter of 2025 showed a consolidated net loss of $37.7 million, with revenue at $561.9 million and earnings per share at -$2.09.

The low-cost focus is also reflected in ancillary revenue, which is where they make up margin. In the fourth quarter of 2024, ancillary revenue per passenger reached $78.43, marking a 7.4% increase from the same period in 2023. This is how they keep the base fare low while monetizing the entire trip.

You can see the low-fare promise in their promotional activity. For a late 2025 sale, one-way fares were advertised to start at $39 for travel between December 15, 2025, and May 31, 2026.

Here is a snapshot of recent operational and financial context that frames this transactional relationship:

Metric	Period/Date	Value
Scheduled Service Passengers	October 2025	1,488,444
Total System Passengers	October 2025	1,527,501
Consolidated Net Loss	Q3 2025	$37.7 million
Revenue (LTM)	As of late 2025	$2.58 billion
Ancillary Revenue Per Passenger	Q4 2024	$78.43

Loyalty program strengthening to drive repeat business

Allegiant Travel Company is working to move customers beyond single transactions through its Allways Rewards program, which launched in 2021. This program is designed around dollars spent, not miles flown, which fits the leisure traveler profile. Members earn 1 point for every dollar spent on a flight, redeemable at a rate of 1 cent per point, meaning a $100 flight yields $1 in future travel credit.

To deepen engagement, they are enhancing the program, especially around their co-branded credit card. For example, points earned on the card are eligible for redemption on the first day after the monthly credit card statement closes. Furthermore, members can earn 2 points per qualified dollar spent on itineraries with qualified spend equal to or above $500.

The program has specific rules designed to encourage consistent engagement, like points expiring after 24 months of inactivity. Inactivity is defined by making a booking while logged in or completing travel using an Allways ID number.

The airline's efforts are recognized; Allegiant Travel Company was named the only U.S. airline on Newsweek's America's Most Loved Brands 2025 list, achieving a four out of five-star rating in the study. This suggests the loyalty efforts are resonating with their base.

The focus on repeat business is also seen in targeted promotions, such as an early promotion in late November 2025 offering bonus points for winter travel:

• 500 bonus points for completing travel in December.
• 1,000 bonus points for completing travel in January.
• 2,000 bonus points for completing travel in February.

Finance: draft 13-week cash view by Friday.

Allegiant Travel Company (ALGT) - Canvas Business Model: Channels

You're looking at how Allegiant Travel Company gets its product-ultra-low-cost, nonstop leisure travel-into the hands of its customers. It's a very direct-to-consumer setup, which helps keep costs down, a key part of their whole model. The channels they use are tightly integrated with their point-to-point, leisure-focused network.

Allegiant.com and mobile app (primary direct sales channel)

Honestly, the digital storefront is where the vast majority of the action happens. This direct channel bypasses traditional travel agents, which is crucial for maintaining those low base fares. For the full year 2024, the percent of sales through the website was reported at 92.4%. That's a massive reliance on direct booking. Even in the second quarter of 2024, the website accounted for 93.1% of sales. This digital focus also drives the ancillary revenue, which is where the real margin is made. For instance, the total average ancillary fare hit a record $75.83 per passenger for the full year 2024, and in the fourth quarter of 2024, it was over $78 per passenger. You see the connection: the direct channel sells the low base fare and then up-sells the extras.

Here's a quick look at how their digital sales stack up against their total revenue base:

Metric	Period	Value
Full Year 2024 Total Operating Revenue	Full Year 2024	$2.51B
Full Year 2024 Passenger Revenue (in thousands)	Full Year 2024	$2,217,059
Website Sales Percentage	Full Year 2024	92.4%
Website Sales Percentage	Q2 2024	93.1%

Secondary and smaller-city airports with lower operating costs

Allegiant Travel Company's network structure is itself a channel strategy. They don't compete head-to-head at major hubs; they connect smaller, underserved cities to leisure destinations. This strategy relies on using smaller airports that generally have lower landing fees and operating expenses. This focus on specific city pairs drives demand directly to their point-to-point service. The growth in this channel is aggressive:

• - In November 2024, Allegiant announced 44 new nonstop routes, adding 3 new cities to the network, which then served 51 cities in total.
• - By July 2025, they announced 7 new nonstop routes connecting 12 cities, adding Fort Myers, Florida, as a new destination.
• - In November 2025, they announced another 30 new nonstop routes connecting 35 cities, including 4 new markets (La Crosse, Philadelphia, Trenton, Columbia) launching in early 2026.

They are defintely committed to this point-to-point, smaller-city approach. For example, in the October 2025 traffic report, they flew 1,488,444 scheduled service passengers.

Call centers for customer support and bookings

While digital is king, you still need a way to handle things when the app or website isn't enough, or for customers who prefer a human touch. The call centers primarily serve as a necessary support function for the direct sales model, handling customer service issues, changes, and sometimes initial bookings, though the latter is a smaller portion of total sales. We know that for the full year 2024, the airline was ranked number 4 amongst major US carriers in the Wall Street Journal's "The Best and Worst Airlines of 2024," which suggests a baseline level of service interaction is managed through these channels.

• - Call centers support the 18M total active Allways Rewards members as of the end of 2024.
• - They manage service for the 16,982,836 passengers carried in scheduled service for the full year 2024.

Finance: draft 13-week cash view by Friday.

Allegiant Travel Company (ALGT) - Canvas Business Model: Customer Segments

You're looking at the core audience Allegiant Travel Company targets, which is quite specific and drives their entire low-cost, leisure-focused model. They aren't trying to be everything to everyone; they focus on a distinct group that values price over premium amenities.

The primary segment is definitely the price-sensitive leisure travelers and families. This is evident in their marketing, like the Cyber Monday/Travel Tuesday sale offering one-way fares starting at just $39 for travel between December 15, 2025, and May 31, 2026. Allegiant Travel Company positions itself as a low-cost carrier, stating that its base airfares are less than half the cost of the average domestic roundtrip ticket. This focus on value is central to their appeal, even when facing financial headwinds, such as the consolidated net loss of $37.7 million reported for the third quarter of 2025 on revenue of $561.9 million.

Next, you have the residents of small-to-medium-sized US cities. Allegiant Air has built its network specifically to link travelers in these under-served cities to popular vacation destinations with all-nonstop flights. This strategy is reflected in their operational scale, which continues to grow. For instance, in October 2025, the airline carried 1,488,444 passengers in scheduled service, a 27.4% increase year-over-year. Honestly, their entire route map is a testament to serving these specific geographic pockets.

Here's a quick look at the traffic volume supporting this segment in late 2025:

Metric (October 2025)	Scheduled Service	Total System
Passengers	1,488,444	1,527,501
Revenue Passenger Miles (000)	1,333,828	N/A
Available Seat Miles (000)	1,628,174	1,716,990
Load Factor	81.9%	N/A

Finally, the third segment is the vacation package buyers seeking bundled air, hotel, and car options. Allegiant Travel Company is an integrated travel company, not just an airline. They sell air transportation both on a stand-alone basis and bundled with air-related and third-party services and products. The company's leisure focus is underscored by the opening of Sunseeker Resort Charlotte Harbor, which offers guestrooms and food and beverage outlets, clearly aiming to capture more of the vacation spend from their flying customers. The trailing twelve-month revenue as of September 30, 2025, stood at $2.58B, a figure that incorporates these ancillary and package sales. You can see the commitment to this bundled offering, even if the exact package attachment rate isn't publically detailed in every traffic release. They were defintely named 2025's Best Low-Cost Airline in North America by Skytrax, which speaks volumes about their success with this value-seeking demographic.

For the next step, Finance needs to draft the 13-week cash view by Friday.

Allegiant Travel Company (ALGT) - Canvas Business Model: Cost Structure

Allegiant Travel Company operates with a core focus on cost discipline, central to its ultra-low-cost carrier (ULCC) model.

Labor costs remain a significant component, though the airline has taken steps to mitigate crew-related expenses, such as scheduling crews to return to their home base daily to avoid hotel room costs. For the first half of 2025, total operating expenses increased by 9.3% year-over-year, even as aircraft fuel expense decreased by 2.4% year-over-year.

Aircraft ownership and maintenance expenses showed pressure in the third quarter of 2025. Specifically, the maintenance line item increased by 31.8% year-over-year in Q3 2025. This increase was linked to the timing of rotable repairs, lease returns, and some tariff costs. Furthermore, increased maintenance costs and a rise in aircraft lease rentals were cited as factors contributing to the airline's Q3 2025 operating loss of USD 20.2 million.

The ULCC structure inherently benefits from lower airport operating costs by serving small and medium-sized cities, often utilizing secondary airports. This strategy helps keep the overall cost base down, which is reflected in the unit cost performance.

The airline's focus on cost control is evident in its unit cost metrics:

• Adjusted airline-only operating Cost per Available Seat Mile, excluding fuel (CASM-ex fuel), was 8.47¢ in Q3 2025.
• This Q3 CASM-ex fuel represented a decrease of 4.7% year-over-year for the quarter.
• Year-to-date through the first nine months of 2025, the team achieved an adjusted CASM-ex fuel decrease of nearly 7%.

Here's a quick look at key operational cost indicators from Q3 2025 compared to the prior year:

Cost Metric (Airline Only)	Q3 2025 Value	Year-over-Year Change
Adjusted CASM, excluding fuel and specials	8.47¢	Down 4.7%
Maintenance Expense	Not specified	Up 31.8%
Operating Margin	(3.1)%	Decline from prior year profit

The fleet modernization plan, aiming for the MAX aircraft to comprise over 20% of Available Seat Miles (ASMs) in 2026, is expected to further lower fuel and maintenance costs, supporting future margin expansion. The airline ended Q2 2025 with a fleet of 126 aircraft.

You should monitor the progress of the MAX integration, as it's directly tied to achieving lower unit costs going forward. Finance: draft 13-week cash view by Friday.

Allegiant Travel Company (ALGT) - Canvas Business Model: Revenue Streams

You're looking at the core ways Allegiant Travel Company brings in money as of late 2025. It's a mix heavily weighted toward the non-ticket side of the business, which is typical for their model.

The primary components of Allegiant Travel Company's revenue streams are detailed below, reflecting performance through the first half of 2025.

• - Ancillary revenue, hitting a record $79.28 per passenger for the first quarter of 2025.
• - Passenger ticket sales (base fares), which represented the bulk of the top line.
• - Cobrand credit card remuneration, totaling $33.3 million in the second quarter of 2025.
• - Fixed fee contract revenue from providing services to other airlines.

Passenger revenue, which covers base fares, was significant, accounting for 88.2% of the total operating revenue in the first quarter of 2025. To be clear, Allegiant Travel Company positions its base airfares as less than half the cost of the average domestic roundtrip ticket, relying on other streams to build profitability.

The ancillary revenue stream is a key differentiator. That record $79.28 per passenger in Q1 2025 was driven by the expansion of products like Allegiant Extra and the reintroduction of a third ancillary bundle offering.

Here's a look at how the fixed fee contract revenue stacked up against other revenue categories for the first half of 2025:

Revenue Category (in millions USD)	Q1 2025	Q2 2025
Passenger Revenue	$616.750	Data not isolated from total operating revenue in the same format as other lines for Q2 2025.
Fixed Fee Contracts	$16.252	$17.019
Third Party Products	$35.203	Data not isolated from total operating revenue in the same format as other lines for Q2 2025.
Resort and Other	$30.869	Data not isolated from total operating revenue in the same format as other lines for Q2 2025.

For the nine months ended September 30, 2025, the total fixed fee contracts revenue reached $52.123 million. This figure represented an 8.7% decrease compared to the same nine-month period in 2024, which was attributed to less aircraft time dedicated to sports flying during March Madness and a return to normal levels for Department of Defense flying.

The cobrand credit card remuneration is a steady source of cash flow. The $33.3 million received in the second quarter of 2025 contributed to a year-to-date total of $103.4 million through the third quarter.

• The Q1 2025 remuneration was $36.1 million.
• The Q2 2025 remuneration was $33.3 million.
• The Q3 2025 remuneration was $34.0 million.

So, you see the revenue streams are quite diversified beyond just selling seats.