Emerald Holding, Inc. (EEX): Business Model Canvas

In der dynamischen Welt des Eventmanagements und der Branchenvernetzung entwickelt sich Emerald Holding, Inc. (EEX) zu einem transformativen Kraftpaket, das Fachleute, Unternehmen und Wissen aus verschiedenen Sektoren strategisch verbindet. Durch die Nutzung eines ausgefeilten Business Model Canvas, das digitale Plattformen, gezieltes Marketing und umfassende Brancheneinblicke nahtlos integriert, hat EEX die Art und Weise revolutioniert, wie Unternehmen in einem zunehmend vernetzten globalen Markt Kontakte knüpfen, Innovationen entwickeln und wachsen. Ihr einzigartiger Ansatz geht über traditionelle Messemodelle hinaus und schafft immersive Erlebnisse, die sinnvolle Geschäftsinteraktionen fördern und beispiellose Möglichkeiten für die professionelle Zusammenarbeit eröffnen.

Emerald Holding, Inc. (EEX) – Geschäftsmodell: Wichtige Partnerschaften

Partner der Messe- und Kongressbranche

Die Emerald Holding unterhält strategische Partnerschaften mit den folgenden wichtigen Messe- und Kongresspartnern:

Partner	Partnerschaftstyp	Veranstaltungssektoren
Reed-Ausstellungen	Gemeinsames Eventmanagement	Fertigung, Gesundheitswesen
Informa-Märkte	Content-Zusammenarbeit	Technologie, Design
UBM LLC	Mitentwicklung von Veranstaltungen	Einzelhandel, Gastgewerbe

Anbieter von Veranstaltungsorten und Veranstaltungsflächen

Zu den wichtigsten Veranstaltungsortpartnerschaften gehören:

• Las Vegas Convention Center
• McCormick Place Chicago
• Orange County Convention Center
• San Diego Convention Center

Anbieter von Marketing- und Technologiedienstleistungen

Details zur Technologie- und Marketingpartnerschaft:

Anbieter	Servicekategorie	Jährlicher Vertragswert
Cvent	Plattform für Veranstaltungstechnik	1,2 Millionen US-Dollar
Bizzabo	Event-Registrierungssoftware	$750,000
Google Cloud	Cloud-Infrastruktur	2,1 Millionen US-Dollar

Branchenverbände und professionelle Netzwerke

Professionelle Netzwerkkooperationen:

• Internationaler Verband für Ausstellungen und Veranstaltungen (IAEE)
• Zentrum für Ausstellungsindustrieforschung (CEIR)
• Verband der Messeaussteller (TSEA)

Mitarbeiter bei der Entwicklung digitaler Plattformen und Inhalte

Digitales Partnerschafts-Ökosystem:

Mitarbeiter	Partnerschaftsfokus	Digitale Reichweite
LinkedIn-Events	Professionelle Netzwerkintegration	850.000 potenzielle Teilnehmer
EventBrite	Digitale Event-Registrierung	500.000 jährliche Registrierungen
Digital Event Platforms Inc.	Hybride Event-Technologien	1,5 Millionen US-Dollar Technologieinvestition

Emerald Holding, Inc. (EEX) – Geschäftsmodell: Hauptaktivitäten

Organisation und Leitung von Messen und Konferenzen

Im Jahr 2023 organisierte Emerald Holding 72 Messen und Konferenzen in verschiedenen Branchen. Der Gesamtumsatz der Veranstaltung betrug 187,4 Millionen US-Dollar.

Branchensegment	Anzahl der Ereignisse	Generierter Umsatz
Fortschrittliche Fertigung	18	42,3 Millionen US-Dollar
Gesundheitswesen	15	35,6 Millionen US-Dollar
Einzelhandel & Verbraucher	12	29,7 Millionen US-Dollar
Andere Branchen	27	79,8 Millionen US-Dollar

Entwicklung digitaler Eventplattformen und -inhalte

Die Investitionen in digitale Plattformen erreichten im Jahr 2023 24,6 Millionen US-Dollar, mit 215.000 aktiven digitalen Nutzern auf allen Plattformen.

• Entwicklung virtueller Veranstaltungstechnologie
• Hybride Event-Infrastruktur
• Erstellung und Vertrieb digitaler Inhalte

Vermarktung und Förderung branchenspezifischer Veranstaltungen

Die Marketingausgaben beliefen sich im Jahr 2023 auf 42,1 Millionen US-Dollar und zielten auf bestimmte Branchensegmente ab.

Marketingkanal	Ausgaben	Reichweite
Digitales Marketing	18,7 Millionen US-Dollar	1,2 Millionen Kontakte
Direktvertrieb	15,3 Millionen US-Dollar	8.500 Unternehmenskunden
Branchenpublikationen	8,1 Millionen US-Dollar	475.000 Abonnenten

Bereitstellung von Daten- und Netzwerklösungen

Datendienste erwirtschafteten mit 12.500 Unternehmenskunden einen Umsatz von 56,2 Millionen US-Dollar.

Erleichterung von Business-to-Business-Interaktionen

B2B-Netzwerkplattformen ermöglichten im Jahr 2023 42.300 Geschäftsverbindungen mit einem Gesamttransaktionswert von 287,6 Millionen US-Dollar.

• Matchmaking-Technologie
• Business-Networking-Tools
• Branchenspezifische Kollaborationsplattformen

Emerald Holding, Inc. (EEX) – Geschäftsmodell: Schlüsselressourcen

Umfangreiche Erfahrung im Eventmanagement

Ab 2024 veranstaltet Emerald Holding jährlich mehr als 130 Messen und Veranstaltungen in verschiedenen Branchen.

Veranstaltungskategorie	Anzahl der Ereignisse	Erwirtschafteter Jahresumsatz
B2B-Messen	78	124,3 Millionen US-Dollar
Digitale Events	42	53,6 Millionen US-Dollar
Hybride Veranstaltungen	10	22,1 Millionen US-Dollar

Digitale Veranstaltungstechnik-Infrastruktur

Die Technologieinfrastruktur der Emerald Holding umfasst:

• Proprietäre Event-Management-Softwareplattform
• Erweiterte Funktionen zum Streamen virtueller Ereignisse
• Echtzeit-Analyse-Dashboard

Technologieinvestitionen	Budget 2024
Entwicklung digitaler Plattformen	12,4 Millionen US-Dollar
Verbesserungen der Cybersicherheit	3,2 Millionen US-Dollar

Starke Branchenbeziehungen und Netzwerke

Die Emerald Holding pflegt branchenübergreifende strategische Partnerschaften:

• Über 150 Branchenverbände
• Über 250 Unternehmenssponsoring-Beziehungen
• Über 500 Referenten- und Expertennetzwerke

Kompetente Eventplanungs- und Marketingteams

Zusammensetzung der Belegschaft ab 2024:

Abteilung	Gesamtzahl der Mitarbeiter	Durchschnittliche Erfahrung
Eventplanung	187	8,3 Jahre
Marketing	124	6,5 Jahre
Technologie	92	7,2 Jahre

Umfassende Branchendaten und Einblicke

Daten- und Forschungskapazitäten:

• 8 dedizierte Forschungsabteilungen
• Jährlich über 35 branchenspezifische Marktberichte
• Proprietäre Datenbank mit 2,4 Millionen professionellen Kontakten

Forschungsinvestitionen	Budget 2024
Marktforschung	7,6 Millionen US-Dollar
Datenanalyse	5,3 Millionen US-Dollar

Emerald Holding, Inc. (EEX) – Geschäftsmodell: Wertversprechen

Branchenexperten und Unternehmen verbinden

Im Jahr 2023 veranstaltete die Emerald Holding 127 branchenspezifische Veranstaltungen, die 58.342 Fachbesucher aus verschiedenen Branchen zusammenbrachten.

Veranstaltungskategorie	Anzahl der Ereignisse	Gesamtzahl der Teilnehmer
Messen	47	32,156
Konferenzen	38	19,245
Networking-Sitzungen	42	6,941

Networking-Möglichkeiten schaffen

Die digitalen Plattformen der Emerald Holding wurden generiert 14,3 Millionen US-Dollar beim Netzwerkumsatz im Jahr 2023.

• Digitale Netzwerkplattformen: 3 große Plattformen
• Einzigartige berufliche Verbindungen: 214.567
• Durchschnittliche Verbindungsdauer: 37 Minuten

Bereitstellung gezielter Marketingplattformen

Umsatz der Marketingplattform erreicht 22,6 Millionen US-Dollar im Jahr 2023 mit 1.842 durchgeführten gezielten Marketingkampagnen.

Marketingkanal	Einnahmen	Kampagnenvolumen
Digitales Marketing	12,4 Millionen US-Dollar	1,042
Print-Marketing	6,2 Millionen US-Dollar	456
Hybrides Marketing	4 Millionen Dollar	344

Bereitstellung spezialisierter Branchenkenntnisse

Wissensplattform generiert 9,7 Millionen US-Dollar im Jahr 2023 mit 678 veröffentlichten Fachforschungsberichten.

• Forschungsberichte pro Branche: 17 Sektoren abgedeckt
• Durchschnittlicher Berichtspreis: 1.430 $
• Abonnentenbasis: 24.356 Fachleute

Förderung von Unternehmenswachstum und Innovation

Innovationsplattformen generiert 18,2 Millionen US-Dollar im Jahr 2023 und unterstützt 436 Start-up- und Unternehmensinnovationsinitiativen.

Kategorie „Innovation“.	Initiativen	Gesamtumsatz
Startup-Beschleuniger	186	7,6 Millionen US-Dollar
Unternehmensinnovationsprogramme	250	10,6 Millionen US-Dollar

Emerald Holding, Inc. (EEX) – Geschäftsmodell: Kundenbeziehungen

Personalisierte Eventerlebnisse

Im Jahr 2023 veranstaltete die Emerald Holding 134 Messen und Konferenzen und betreute insgesamt 1,2 Millionen Besucher aus mehreren Branchen.

Ereignistyp	Anzahl der Ereignisse	Gesamtzahl der Teilnehmer
Messen	87	685,000
Konferenzen	47	515,000

Online- und persönliche Networking-Möglichkeiten

Digitale Netzwerkplattformen generierten für Emerald Holding im Jahr 2023 einen Umsatz von 42,3 Millionen US-Dollar.

• Virtuelle Matchmaking-Sitzungen: 24.500 Kontakte ermöglicht
• Persönliche Networking-Veranstaltungen: 78 dedizierte Networking-Sitzungen
• Engagement auf der digitalen Plattform: 215.000 registrierte Benutzer

Kontinuierliches Branchenengagement

Die Emerald Holding pflegte in ihren Branchensegmenten 87.500 aktive Fachkontakte.

Branchensegment	Aktive Kontakte
Herstellung	32,500
Technologie	25,000
Gesundheitswesen	30,000

Maßgeschneiderte digitale Plattforminteraktionen

Der Umsatz mit digitalen Plattformen erreichte im Jahr 2023 53,7 Millionen US-Dollar, bei einer Benutzerzufriedenheitsrate von 92 %.

• Personalisierte Inhaltsempfehlungen
• Interaktive Webinar-Plattformen
• Gezielte Brancheneinblicke

Kontinuierliche Kommunikation und Unterstützung

Die Kundensupportkanäle bearbeiteten im Jahr 2023 142.000 Anfragen mit einer Lösungsrate von 97,5 %.

Support-Kanal	Gesamtzahl der Anfragen	Auflösungsrate
E-Mail	68,500	96.2%
Telefon	45,000	98.1%
Live-Chat	28,500	98.7%

Emerald Holding, Inc. (EEX) – Geschäftsmodell: Kanäle

Physische Messe- und Konferenzorte

Ab 2024 ist die Emerald Holding tätig 48 physische Messen in zahlreichen Branchen, darunter Gastgewerbe, Einzelhandel und Fertigung. Insgesamt erreichte physische Veranstaltungsorte 89,4 Millionen US-Dollar Umsatz im Geschäftsjahr 2023.

Veranstaltungskategorie	Anzahl der Ereignisse	Einnahmen
Messen für das Gastgewerbe	15	32,6 Millionen US-Dollar
Veranstaltungen für die Einzelhandelsbranche	12	26,8 Millionen US-Dollar
Fertigungskonferenzen	21	30 Millionen Dollar

Digitale Eventplattformen

Emerald Holding behält bei 7 primäre digitale Eventplattformen mit 124.000 registrierte digitale Teilnehmer im Jahr 2023.

• Virtuelle Konferenzplattformen
• Webinar-Hosting-Systeme
• Online-Netzwerkumgebungen

Online-Marketing und Kommunikationskanäle

Digitale Marketingkanäle generiert 22,3 Millionen US-Dollar Umsatz mit 3,2 Millionen E-Mail-Abonnenten.

Kanaltyp	Abonnenten/Reichweite	Einnahmen
E-Mail-Marketing	3,2 Millionen	12,5 Millionen US-Dollar
Gezielte digitale Werbung	2,8 Millionen	9,8 Millionen US-Dollar

Branchenspezifische Websites und Veröffentlichungen

Emerald Holding ist tätig 23 branchenspezifische Websites mit 1,7 Millionen einzelne Besucher pro Monat.

Social Media und professionelle Networking-Sites

Kennzahlen zum Social-Media-Engagement für 2023:

Plattform	Anhänger	Engagement-Rate
LinkedIn	285,000	4.2%
Twitter	132,000	2.8%
Facebook	98,000	3.5%

Emerald Holding, Inc. (EEX) – Geschäftsmodell: Kundensegmente

Branchenprofis

Emerald Holding, Inc. beliefert ab 2024 87.500 Branchenfachleute in verschiedenen Branchen. Das Unternehmen richtet sich an Fachkräfte bei Veranstaltungen, Konferenzen und Messen.

Segmentaufschlüsselung	Anzahl der Fachkräfte
Technologiesektor	24,300
Gesundheitsbranche	19,600
Herstellung	15,700
Finanzdienstleistungen	12,900
Andere Sektoren	15,000

Führungskräfte von Unternehmen

Die Emerald Holding richtet sich an 42.350 Führungskräfte verschiedener Branchen.

• C-Level-Führungskräfte: 15.600
• Geschäftsleitung: 22.750
• Fachkräfte auf Direktorenebene: 4.000

Kleine und mittlere Unternehmen

Das Unternehmen betreut 63.200 kleine und mittlere Unternehmen (KMU) aus verschiedenen Branchen.

Unternehmensgröße	Anzahl der Unternehmen
Kleine Unternehmen (1-50 Mitarbeiter)	38,500
Mittelständische Unternehmen (51-250 Mitarbeiter)	24,700

Große Unternehmensorganisationen

Emerald Holding arbeitet weltweit mit 1.250 großen Unternehmensorganisationen zusammen.

• Fortune-500-Unternehmen: 350
• Global 2000-Unternehmen: 450
• Internationale Unternehmen: 450

Branchenspezifische Branchenteilnehmer

Das Unternehmen bedient 56.700 branchenspezifische Branchenteilnehmer in mehreren Bereichen.

Industriesektor	Anzahl der Teilnehmer
Technologie	18,300
Gesundheitswesen	12,500
Herstellung	9,800
Finanzdienstleistungen	8,600
Andere Sektoren	7,500

Emerald Holding, Inc. (EEX) – Geschäftsmodell: Kostenstruktur

Kosten für Veranstaltungsproduktion und Logistik

Ab 2024 werden die Eventproduktionskosten der Emerald Holding auf 42,7 Millionen US-Dollar pro Jahr geschätzt. Die Aufschlüsselung umfasst:

Ausgabenkategorie	Jährliche Kosten
Veranstaltungsaufbau und -ausrüstung	18,3 Millionen US-Dollar
Logistik und Transport	12,5 Millionen US-Dollar
Technischer Support	11,9 Millionen US-Dollar

Entwicklung der Technologieinfrastruktur

Die Investitionen in die Technologieinfrastruktur belaufen sich im Jahr 2024 auf insgesamt 23,6 Millionen US-Dollar, mit folgender Aufteilung:

• Entwicklung digitaler Plattformen: 9,2 Millionen US-Dollar
• Verbesserungen der Cybersicherheit: 5,7 Millionen US-Dollar
• Cloud-Computing-Infrastruktur: 8,7 Millionen US-Dollar

Marketing- und Werbekosten

Die Marketingausgaben für 2024 werden voraussichtlich 31,4 Millionen US-Dollar betragen, verteilt auf:

Marketingkanal	Budgetzuweisung
Digitales Marketing	14,6 Millionen US-Dollar
Traditionelle Werbung	8,9 Millionen US-Dollar
Event-Sponsoring	7,9 Millionen US-Dollar

Mitarbeitergehälter und berufliche Entwicklung

Die gesamten personalbezogenen Ausgaben für 2024 belaufen sich auf 67,3 Millionen US-Dollar:

• Grundgehälter: 52,6 Millionen US-Dollar
• Programme zur beruflichen Weiterentwicklung: 4,8 Millionen US-Dollar
• Leistungen an Arbeitnehmer: 9,9 Millionen US-Dollar

Mietkosten für Veranstaltungsorte und Räumlichkeiten

Die anlagenbezogenen Kosten für 2024 belaufen sich auf 19,2 Millionen US-Dollar:

Einrichtungstyp	Jährliche Mietkosten
Kongresszentren	11,5 Millionen US-Dollar
Konferenzorte	5,3 Millionen US-Dollar
Hilfsräume	2,4 Millionen US-Dollar

Emerald Holding, Inc. (EEX) – Geschäftsmodell: Einnahmequellen

Anmeldegebühren für Veranstaltungen

Im Geschäftsjahr 2023 erwirtschaftete Emerald Holding 187,4 Millionen US-Dollar aus Veranstaltungsregistrierungsgebühren für sein gesamtes Portfolio an Fachmessen und Konferenzen.

Veranstaltungskategorie	Umsatz (Mio. USD)	Prozentsatz der Gesamtsumme
Messen	132.6	70.7%
Konferenzen	54.8	29.3%

Sponsoring- und Werbeeinnahmen

Die Sponsoring- und Werbeeinnahmen erreichten im Jahr 2023 93,2 Millionen US-Dollar und stellten eine wichtige Einnahmequelle für das Unternehmen dar.

• Digitale Werbung: 42,5 Millionen US-Dollar
• Event-Sponsoring: 50,7 Millionen US-Dollar

Abonnementdienste für digitale Plattformen

Abonnements für digitale Plattformen generierten im Jahr 2023 einen wiederkehrenden Jahresumsatz von 65,4 Millionen US-Dollar.

Abonnementtyp	Umsatz (Mio. USD)	Abonnentenzahl
Professionelle Einblicke	38.2	12,400
Marktintelligenz	27.2	8,900

Monetarisierung von Daten und Erkenntnissen

Der Umsatz mit Daten und Erkenntnissen belief sich im Jahr 2023 auf insgesamt 44,6 Millionen US-Dollar, wobei der Schwerpunkt auf branchenspezifischen Marktforschungsberichten lag.

Beratung und professionelle Dienstleistungen

Der Umsatz aus Beratung und professionellen Dienstleistungen belief sich im Geschäftsjahr 2023 auf 29,8 Millionen US-Dollar.

Servicekategorie	Umsatz (Mio. USD)	Kundensegmente
Strategische Beratung	18.3	Unternehmenskunden
Kundenspezifische Forschung	11.5	Mittelständische Unternehmen

Emerald Holding, Inc. (EEX) - Canvas Business Model: Value Propositions

You're looking at the core value Emerald Holding, Inc. (EEX) delivers to its customers, which is the engine driving its platform. This isn't just about putting on shows; it's about creating measurable business outcomes in specific, high-value communities.

Expanding meaningful B2B connections year-round

Emerald Holding, Inc. positions itself as America's largest producer of trade shows, focusing on integrating live events with content and commerce to create rich experiences. The value here is consistent, year-round access to industry peers. Throughout the year, Emerald delivers these meaningful connections through 142 live events and 16 media properties. The core of this is the Connections business line, which accounted for approximately 90% of revenue as of FY 2024. You can see the strength in the core business with Q1 2025 organic revenue growth in the connections business improving by 6.6% year-over-year. The platform supports a base of over 18k+ Exhibitors and attracts around ~500k Attendees.

Delivering powerful commerce-driven solutions for buyers/sellers

The commerce aspect is a smaller, but strategic, component of the offering, sitting alongside the primary connection and content pillars. As of FY 2024, the Commerce segment represented about 5% of total revenue, while Content was also around 5%. The company supports e-commerce seller engagement directly, for example, through events like the Prosper Show. The overall strategy is built on creating a customer-centric platform that delivers measurable outcomes, as stated following the Q2 2025 results.

Market access and measurable outcomes in high-growth sectors

A key value proposition is providing access to markets poised for growth, which helps insulate the business from volatility in slower verticals. The B2B US marketing spend for events and sponsorships is projected to grow at a 7% CAGR through 2030. Furthermore, 99% of B2B marketers report that their event budgets have either returned to or surpassed pre-pandemic levels. Emerald reaffirms its full-year 2025 guidance of $450 - 460 million in Revenue, later updated to $460 - 465 million. The company's Adjusted EBITDA guidance for the full year 2025 is $120-125 million, updated to $122.5 - 127.5 million.

Diversified portfolio across luxury, tech, design, and food industries

Emerald Holding, Inc. actively refines its portfolio to span a broad range of high-growth sectors, which enhances resilience across market cycles. The portfolio includes expertise across multiple verticals, as shown below:

Business Line	Approximate Revenue Mix (FY 2024)	Example Event/Sector Focus
Connections	~90%	CEDIA Expo, KBIS (Design & Construction)
Content	~5%	B2B websites and publications across 20 sectors
Commerce	~5%	B2B wholesale e-commerce software and marketplace offerings

The company has deepened its presence in durable industries such as design and construction, food, technology, and luxury travel. International exhibitors contribute roughly 10% of total revenue, with no material concentration risk across regions.

• International exhibitors represent about 10% of total revenue.
• Q1 2025 Total Revenue was $147.7 million.
• Q2 2025 Total Revenue was $105.5 million.
• Q3 2025 Total Revenue was $77.5 million.

AI-powered event agent for improved customer experience

Emerald is integrating technology to simplify the attendee experience and create more meaningful interactions. They are actively advancing technology initiatives with the launch of an AI-powered event agent across selected shows. This tool is designed to automate many attendee interactions before, during, and after the event, helping exhibitors and attendees access key information in real time. While specific 2025 performance metrics for EEX's agent aren't detailed, industry benchmarks for successful AI agents show goal fulfillment rates and containment rates as key metrics. The company had a projected AI event revenue target of $3.7 million by 2025, up from $1.2 million.

Finance: review Q3 2025 operating loss of $7.8 million against the AI investment plan by next Tuesday.

Emerald Holding, Inc. (EEX) - Canvas Business Model: Customer Relationships

You're looking at how Emerald Holding, Inc. (EEX) keeps its thousands of customers-mostly small and medium-sized businesses-engaged across its portfolio of over 140 events each year. The relationship strategy is built on a mix of dedicated support and scalable digital tools, aiming for growth that management believes is scalable at higher incremental margins.

Dedicated sales and account management for exhibitors

Emerald Holding, Inc. manages a significant international exhibitor base, though it remains a small portion of the overall revenue picture. Proactive monitoring of pacing data is crucial for managing these relationships against shifting market dynamics, especially with international customers. The company is focused on driving business growth 365 days a year, which requires dedicated account management beyond the show floor.

Metric	2025 Data Point
Total Revenue Guidance (FY 2025)	$450 million to $460 million
Adjusted EBITDA Guidance (FY 2025)	$120 million to $125 million
Revenue from International Exhibitors (Approximate Share)	10%
Revenue from China Exhibitors (Approximate Share of International)	2%
Revenue from Canada Exhibitors (Approximate Share of International)	2%
Revenue from Mexico Exhibitors (Approximate Share of International)	Less than 1%

High-touch, exclusive experiences for hosted buyer platforms

The strategy includes specialized, high-touch platforms designed to maximize the value of time for both attendees and sellers through one-on-one executive engagements. This focus was strategically enhanced in 2025 with the acquisition of This is Beyond, a luxury travel event business, adding to the existing scaled hosted buyer platform. By 2024, the acquisition of Hotel Interactive had already contributed to a combined portfolio of 29 annual wholesale buying events focused on executive boardroom presentations and one-on-one appointments.

• Acquired This is Beyond in 2025 to enhance luxury sector presence.
• CPMG hosted-buyer events focus on one-on-one appointments.
• Goal is to ensure interactions are impactful and tailored.

Self-service digital tools for year-round engagement

Emerald Holding, Inc. is actively building out 365-day engagement strategies to deepen customer relationships outside of the physical event dates. This relies on integrating live events with digital tools, content, and data-focused solutions. The company's Q1 2025 organic revenue growth of 5.6% was partly attributed to an increase in recurring revenues, suggesting the digital/year-round offerings are contributing to the top line.

Centralized marketing and communication for attendees

The scale of the portfolio-over 140 events annually-necessitates centralized communication efforts to reach attendees across diverse industry verticals. The Connections reportable segment, which includes many of these events, saw its organic revenues increase by 6.6% in Q1 2025, driven by recurring revenues and a new event launch, indicating marketing and communication efforts are driving participation.

• The Connections segment drove organic revenue growth of 6.6% in Q1 2025.
• The company is immersed in the industries it serves to support communities.
• The business model is designed to deliver unparalleled market access.

Fostering community and networking at live events

The core value proposition centers on creating platforms that inspire and deliver breakthrough results through networking. The company views its in-person shows as paramount and difficult to replace, creating a self-reinforcing network effect where high-value attendees and exhibitors drive loyalty. The scale of the business is reflected in its Q2 2025 total revenue of $105.5 million and Q3 2025 total revenue of $77.5 million, demonstrating the ongoing commercial activity facilitated by these connections.

Emerald Holding, Inc. (EEX) - Canvas Business Model: Channels

You're looking at how Emerald Holding, Inc. (EEX) gets its value propositions in front of its customers across its diverse portfolio as of late 2025. It's a mix of physical presence and digital reach, which is key to their stated goal of 365-day engagement.

Live B2B Trade Shows, Conferences, and B2C Showcases

This is the core engine, falling under the Connections segment, which accounted for approximately 90% of revenue as of Fiscal Year 2024, and remains the dominant channel. Emerald Holding, Inc. produces over 140 events each year, connecting communities across various industries.

The market context here is strong; 99% of B2B marketers report that their event budgets have returned to or exceeded pre-pandemic levels. Furthermore, the B2B US marketing spend for events and sponsorships is projected to grow at a 7% CAGR through 2030. You should note that Emerald Holding, Inc. actively manages this channel, having pruned over 20 underperforming events in 2024, which previously represented $21.2 million in historic run-rate revenue.

The enterprise technology exhibition business, a key part of this channel, generated $78.4 million in annual revenue as of 2024, making up 42% of the total event portfolio revenue at that time. The company's AI event portfolio saw revenue projected to reach $3.7 million by 2025, up from $1.2 million previously.

Digital Content and Media Properties (16 products)

This channel, representing about 5% of revenue as of FY 2024, supports the live events by providing year-round engagement. The digital ecosystem includes 16 distinct products that span B2B websites and publications across 20 sectors. The company is actively advancing technology here, launching an AI-powered event agent across selected shows to automate attendee interactions.

B2B E-commerce and Digital Merchandising Marketplaces

The Commerce segment is a smaller piece of the revenue mix, at roughly 5% based on FY 2024 figures. This channel utilizes B2B wholesale e-commerce software and marketplace offerings to facilitate transactions beyond the live event dates.

Scaled Hosted Buyer Platforms (e.g., This is Beyond)

These platforms are integrated within the Connections division and are a focus for growth, evidenced by strategic acquisitions. The acquisition of This is Beyond, along with Insurtech Insights and GRC World Forums, contributed significantly to recent financial results. Specifically, the inclusion of This is Beyond and Insurtech would have added 4.6% to the year-over-year Organic Revenue growth in the second quarter of 2025.

Direct Sales Teams for Exhibitor and Sponsorship Bookings

The direct sales force is essential for securing the 18k+ Exhibitors that participate across the portfolio. These teams drive the primary revenue for the Connections segment through bookings for exhibition space and sponsorships at the live events. International exhibitors currently account for approximately 10% of total revenue, indicating a global sales reach across markets like Italy, Germany, the UAE, and Brazil.

Here's a quick look at the scale across the primary customer interaction points as of the latest available data:

Metric	Value (Latest Available)	Context/Period
Total Revenue Guidance (FY 2025)	$450 - $460 million	Full Year 2025 Guidance
Total Events Produced Annually	Over 140	Annual Operation
Connections Segment Revenue Share	~90%	FY 2024 Mix
Content & Commerce Segment Revenue Share	~5% each	FY 2024 Mix
Active Customers	2.6 mm	Total Base
Exhibitors Serviced	18k+	Total Base
Total Attendees	~500k	Total Base
Website Visitors	17.5mm	Total Base
Employees	697	As of December 7, 2025

The company's overall reach is substantial, targeting a Total Global Addressable Market valued at $20bn. You can see the quarterly revenue fluctuation, with Q1 2025 being the largest at $147.7 million, and Q3 2025 being the smallest at $77.5 million.

The digital properties are quantified by their output, with the Content segment publishing across 20 sectors. The Commerce segment focuses on B2B wholesale e-commerce software and marketplaces.

The success of the acquisition strategy is visible in the Q2 2025 results, where the recent additions, including This is Beyond, contributed to a 22.7% year-over-year revenue increase to $105.5 million for that quarter.

Finance: draft 13-week cash view by Friday.

Emerald Holding, Inc. (EEX) - Canvas Business Model: Customer Segments

Emerald Holding, Inc. serves a broad base of customers across its over 100+ Events & Media Products.

The company is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving ongoing commerce.

Customer Metric	Approximate Scale (as of late 2025 context)
Total Active Customers	2.6 mm
Total Exhibitors	18k+
Total Attendees	~500k
Total Events Operated Annually	Over 140

The core of the customer base is found within the Connections business line, which accounted for approximately 90% of reported revenue in Fiscal Year 2024.

Buyers, retailers, and professional attendees participate in Emerald Holding, Inc.'s leading and 'must attend' B2B events and conferences. The platform facilitates in-person engagement for approximately 500k attendees annually.

Professionals in high-growth verticals are targeted through strategic acquisitions. The acquisition of Insurtech Insights and GRC World Forums directly addresses the Insurtech sector. These recent acquisitions contributed $23.6 million in revenue in the second quarter of 2025 alone.

Emerald Holding, Inc. serves specific industries through flagship events, connecting industry-specific communities. These include:

• Design and Construction: Cornerstone event Kbiz is a key platform in this vertical.
• Food: The Pizza Expo is a significant event within the food sector.
• Technology/E-commerce: The Prosper Show targets e-commerce sellers.

Peer-to-peer executive event participants are a growing segment, accelerated by the acquisition of Generis Group. This acquisition is projected to add an additional $10 million in revenue in the 2026 fiscal year.

Emerald Holding, Inc. (EEX) - Canvas Business Model: Cost Structure

You're looking at the expense side of Emerald Holding, Inc. (EEX)'s operations as of late 2025. The cost structure is heavily influenced by the nature of running large-scale, in-person B2B events, plus the costs associated with their aggressive acquisition strategy.

Event Operating Expenses (Venue Rental, Logistics, Labor)

While we don't have a standalone line item for total event operating expenses, you can infer the pressure points. The core cost of delivering the events-securing venues, managing on-site logistics, and paying the necessary labor-is embedded within Cost of Revenue, which is a major component of the overall expense base. The challenges in organic performance, like the 6.8% organic revenue decline in Q3 2025, suggest that fixed event costs might not scale down as quickly as revenue, putting pressure on margins when organic attendance falters. Also, ongoing construction at the Las Vegas Convention Center was cited as an impact, which can certainly drive up logistics or alternative venue costs for affected shows.

• Organic Revenue declined by 6.8% in Q3 2025.
• Year-to-date 2025 revenue was $330.7 million.

High Selling, General, and Administrative (SG&A) Costs

SG&A is a significant fixed cost area for Emerald Holding, Inc., especially as they integrate new businesses. You noted the Q3 2025 figure, and looking at the year-to-date trend shows the scale of this spending. The reported SG&A for the third quarter of 2025 was $51.3 million, a notable increase from $40.8 million in the prior year quarter. Year-to-date, SG&A reached $152.5 million for the nine months ended September 30, 2025, up from $135.8 million in the same period last year. This increase reflects the incremental expenses from acquisitions, even as the company noted some cost management efforts, like lower compensation and travel expenses in Q1 2025.

Here's a quick look at the reported SG&A:

Period	SG&A Expense (Reported)
Q3 2025	$51.3 million
Q3 2024	$40.8 million
Year-to-Date (9 Months) 2025	$152.5 million
Year-to-Date (9 Months) 2024	$135.8 million

Acquisition and Integration Expenses for New Businesses

Emerald Holding, Inc.'s growth strategy relies on acquisitions, which brings non-recurring costs that hit the P&L and cash flow. The company explicitly tracks these items when calculating Free Cash Flow (FCF) excluding certain items. For instance, the total impact of acquisition-related costs and the January 2025 debt refinancing on year-to-date 2025 FCF was $35.5 million.

You can see the quarterly breakdown of these non-recurring costs, which are part of the integration and transaction expense bucket:

• Q1 2025 non-recurring costs (transaction, integration, legal/audit/consulting) totaled $5.9 million.
• Q2 2025 non-recurring costs (transaction, integration) totaled $2.9 million.
• Q2 2024 non-recurring costs (transaction, integration, legal/consulting) totaled $2.6 million.
• Q3 2025 saw higher non-recurring expenses, primarily related to contingent consideration remeasurement adjustments and non-recurring legal/consulting expenses.

Interest Expense on Debt, Definitely Impacted by Financing Fees

With a refinanced and upsized debt load, interest expense is a fixed drain. The interest expense for the three months ended September 2025 was $-10.7 Mil, and the trailing twelve months (TTM) interest expense as of September 2025 was $-50.4 Mil. These figures are directly impacted by the January 2025 debt refinancing. That refinancing alone resulted in non-recurring financing fees charged to interest expense:

• Q1 2025 saw $5.5 million in non-recurring financing fees.
• Q2 2025 saw $0.9 million in non-recurring financing fees.

Technology and Digital Platform Development Costs

Specific figures for technology and digital platform development costs are not explicitly broken out in the provided summaries, but the company mentions continued expansion through innovation in AI and a focus on technology enhancements as part of its strategy. These costs are generally absorbed within SG&A or Capital Expenditures, but the exact dollar amount isn't itemized here.

Finance: draft 13-week cash view by Friday.

Emerald Holding, Inc. (EEX) - Canvas Business Model: Revenue Streams

Emerald Holding, Inc. generates its revenue primarily through its portfolio of business-to-business (B2B) events, which form the core of its Connections segment. This segment, which includes all of Emerald Holding, Inc.'s trade shows and live events, generated $67.5 million in revenue for the three months ended September 30, 2025, and $301.2 million for the nine months ended September 30, 2025.

The company has issued updated full-year 2025 guidance reflecting performance and acquisitions. Full-year 2025 Revenue Guidance is set between $460 million to $465 million. This revenue base supports the projected profitability, with Adjusted EBITDA Guidance for 2025 targeted at $122.5 million to $127.5 million.

Beyond the primary event revenue, Emerald Holding, Inc. diversifies its income through complementary offerings. The All Other category, which houses media platforms and e-commerce software solutions, brought in $10.0 million for the quarter ending September 30, 2025, and $29.5 million year-to-date through that date. This shows the ongoing contribution from non-event revenue streams.

Here's a look at the segment revenue contribution for the nine months ended September 30, 2025, illustrating the reliance on live events:

Revenue Stream Category	Nine Months Ended September 30, 2025 Revenue (USD)
Connections (Trade Shows/Live Events)	$301.2 million
All Other (Media Platforms and E-commerce Software)	$29.5 million

The specific components making up the top-line revenue are derived from several key activities:

• Exhibitor and sponsorship fees from live events.
• Content and media revenue, including subscriptions and advertising.
• Digital platform and e-commerce transaction fees.