Criteo S.A. (CRTO): Análisis PESTLE [Actualizado en enero de 2025]

En el panorama de publicidad digital en rápida evolución, Criteo S.A. se encuentra en la intersección de la tecnología, los datos y la innovación de marketing, navegando por un complejo ecosistema global lleno de desafíos y oportunidades. Este análisis integral de mano presenta los factores externos multifacéticos que configuran la trayectoria estratégica de Criteo, desde intrincados paisajes regulatorios hasta interrupciones tecnológicas que están redefiniendo cómo las empresas se conectan con los consumidores en un mundo cada vez más digital. Sumérgete en una exploración esclarecedora de la dinámica política, económica, sociológica, tecnológica, legal y ambiental que influye en el notable viaje de esta empresa adtech pionera.

Criteo S.A. (CRTO) - Análisis de mortero: factores políticos

Panorama regulatorio global

Criteo opera en múltiples jurisdicciones con regulaciones de privacidad de datos complejas. A partir de 2024, la compañía debe cumplir con varios marcos legales internacionales:

Región	Regulación primaria	Requisitos clave de cumplimiento
unión Europea	GDPR	Consentimiento estricto de los usuarios, protección de datos, estándares de privacidad
California, EE. UU.	CCPA/CPRA	Derechos de privacidad de datos del consumidor, mecanismos de exclusión
Brasil	LGPD	Protección de datos personales, requisitos de consentimiento del usuario

Cumplimiento de publicidad digital

Regulaciones de publicidad digital de la UE Impacto:

• Costos de cumplimiento estimados: € 3.2 millones anuales
• Modificaciones requeridas a los procesos de recopilación de datos
• Adaptación legal continua a los estándares de privacidad emergentes

Riesgos de mercado geopolítico

Tensiones políticas que potencialmente afectan los mercados de publicidad digital:

• Restricciones comerciales de tecnología US-China
• Movimientos de soberanía de datos europeos
• Posibles limitaciones de acceso al mercado en regiones reguladas

Exposición al cambio regulatorio

Desarrollos regulatorios potenciales:

Área reguladora	Impacto potencial	Riesgo financiero estimado
Protección de datos	Requisitos de consentimiento más estrictos	Hasta 5,7 millones de euros en costos de cumplimiento
Publicidad dirigida	Restricciones potenciales en el seguimiento conductual	Reducción de ingresos potenciales del 12-15%

Criteo S.A. (CRTO) - Análisis de mortero: factores económicos

Sensible a las fluctuaciones globales del mercado de publicidad digital

Tamaño del mercado global de publicidad digital en 2023: $ 601.8 mil millones. Tasa de crecimiento proyectada: 13.9% anual. Los ingresos de Criteo se correlacionaron directamente con las tendencias de gastos de publicidad digital.

Año	Gasto de anuncios digitales	Crecimiento del mercado
2022	$ 522.5 mil millones	12.7%
2023	$ 601.8 mil millones	13.9%
2024 (proyectado)	$ 685.5 mil millones	14.2%

Depende del rendimiento económico y el gasto de marketing del sector tecnológico

Gastos de marketing del sector tecnológico en 2023: $ 254.3 mil millones. Porcentaje de ingresos de Criteo de clientes tecnológicos: 37.8%.

Sector	Presupuesto de marketing	Contribución de ingresos de Criteo
Tecnología	$ 254.3 mil millones	37.8%
Minorista	$ 186.7 mil millones	42.5%
Viajar	$ 45.2 mil millones	12.4%

Afectado por las variaciones del tipo de cambio

Porcentajes de exposición monetaria para las operaciones internacionales de Criteo:

Divisa	Porcentaje de exposición	2023 Impacto de fluctuación
Euro	34.6%	-2.3%
Dólar estadounidense	41.2%	+1.7%
Libra británica	12.5%	-0.9%

Vulnerable a las recesiones económicas

Reducción del presupuesto de publicidad durante las recesiones económicas: promedio del 22.5%. Sensibilidad de ingresos de Criteo a los ciclos económicos: 18.3%.

Escenario económico	Impacto del presupuesto publicitario	Impacto de los ingresos de Criteo
Recesión leve	-15.6%	-12.4%
Recesión moderada	-22.5%	-18.3%
Recesión severa	-35.2%	-28.7%

Criteo S.A. (CRTO) - Análisis de mortero: factores sociales

Aborda las crecientes preocupaciones de privacidad del consumidor en publicidad digital

Según Pew Research Center, el 81% de los estadounidenses sienten que tienen poco o ningún control sobre los datos recopilados sobre ellos por las empresas. Para Criteo, esto se traduce en importantes desafíos de adaptación de la privacidad.

Métrica de preocupación de privacidad	Porcentaje
Los consumidores preocupados por la privacidad de los datos	84%
Usuarios que desean más control sobre los datos personales	79%
Consumidores que desconfían del seguimiento de publicidad digital	72%

Se adapta al comportamiento cambiante del consumidor en las compras en línea y las interacciones digitales

Las ventas globales de comercio electrónico alcanzaron los $ 4.9 billones en 2021, con un crecimiento proyectado a $ 7.4 billones para 2025, afectando directamente las estrategias de publicidad digital de Criteo.

Comportamiento de compra digital	Estadística
Porcentaje de comercio electrónico móvil	72.9%
Sesiones de compras en línea promedio por usuario	4.7 por mes
Gasto global de publicidad digital	$ 521.02 mil millones en 2021

Responde a la creciente demanda de publicidad personalizada pero que respeta la privacidad

McKinsey informa que el 71% de los consumidores esperan interacciones personalizadas, mientras que el 76% se frustra cuando no las reciben.

Preferencia de personalización	Porcentaje
Los consumidores esperan marketing personalizado	71%
Usuarios dispuestos a compartir datos para personalización	57%
Los consumidores valoran la privacidad sobre la personalización	43%

Navega por las diferencias generacionales en las preferencias de marketing digital

Las preferencias generacionales de marketing digital muestran variaciones significativas en la participación y las expectativas de privacidad.

Generación	Tasa de participación publicitaria digital	Nivel de preocupación por privacidad
Gen Z	68%	Alto
Millennials	62%	Medio
Gen X	53%	Bajo
Baby boomers	41%	Muy bajo

Criteo S.A. (CRTO) - Análisis de mortero: factores tecnológicos

Aprovecha el aprendizaje automático avanzado y la IA para la publicidad dirigida

Criteo emplea tecnologías de AI y aprendizaje automático con las siguientes especificaciones:

Métrica de tecnología	2023 datos
Algoritmos de aprendizaje automático	187 modelos de IA patentados
Velocidad de procesamiento de IA	4.200 millones de recomendaciones de anuncios por día
Capacidad de procesamiento de datos	20 petabytes de datos de consumo procesados ​​mensualmente

Innovadores continuamente en publicidad programática y análisis de datos

Las métricas de innovación tecnológica de Criteo incluyen:

• Inversión de I + D: $ 232.4 millones en 2023
• Portafolio de patentes de tecnología: 64 patentes registradas
• Tasa de desarrollo de tecnología anual: 17.3% año tras año

Desarrolla soluciones para el seguimiento de Cookiels y la orientación compatible con la privacidad

Tecnología de privacidad	2023 Detalles de implementación
Soluciones de seguimiento de Cookiels	3 tecnologías de seguimiento de privacidad propietaria
Algoritmos de cumplimiento de GDPR	Tasa de cumplimiento del 98.7% en los mercados europeos
Perfiles de usuario compatibles con la privacidad	1.400 millones de perfiles de usuario anónimo

Invierte en tecnologías emergentes para mantener una ventaja competitiva en el marketing digital

Desglose de inversión de tecnología emergente:

Categoría de tecnología	2023 inversión
Inteligencia artificial	$ 89.6 millones
Investigación de aprendizaje automático	$ 47.3 millones
Desarrollo de tecnología de privacidad	$ 36.1 millones

Criteo S.A. (CRTO) - Análisis de mortero: factores legales

Cumplimiento de las regulaciones de protección de datos

Criteo S.A. se adhiere a las regulaciones clave de protección de datos internacionales con métricas de cumplimiento específicas:

Regulación	Estado de cumplimiento	Inversión monetaria en cumplimiento
GDPR (Unión Europea)	Cumplimiento total	Presupuesto de cumplimiento anual de 3,2 millones de euros
CCPA (California)	Certificado	Inversión anual de infraestructura legal anual
LGPD (Brasil)	Cumplimiento verificado	Costo de adaptación regulatoria de $ 1.5 millones

Gestión de riesgos legales en la recopilación de datos

Métricas de mitigación de riesgos legales para la recopilación de datos:

• Presupuesto anual de resolución de disputas legales: $ 4.3 millones
• Equipo de cumplimiento legal dedicado: 17 profesionales a tiempo completo
• Gastos de consultoría legal externa: $ 1.8 millones anuales

Protección de propiedad intelectual

Categoría de IP	Número de patentes registradas	Gastos anuales de protección de IP
Tecnología de publicidad digital	42 patentes activas	$ 2.1 millones
Innovaciones de algoritmo	29 patentes registradas	$ 1.6 millones

Navegación internacional del marco legal

Cobertura de cumplimiento legal global:

• Jurisdicciones legales activas: 47 países
• Retenedor de asesoramiento legal internacional: $ 3.5 millones anuales
• Presupuesto de cumplimiento regulatorio transfronterizo: $ 5.2 millones

Criteo S.A. (CRTO) - Análisis de mortero: factores ambientales

Implementa soluciones digitales que reducen los desechos de publicidad física

La plataforma de publicidad digital de Criteo reduce los materiales de marketing en papel en un 87% a través de soluciones de publicidad digital programática. El mecanismo de orientación digital de la compañía elimina 2,3 millones de garantías de marketing físico anualmente.

Métrica de impacto ambiental	Reducción anual
Materiales de marketing físico	87%
Publicidad en papel eliminada	2.3 millones de unidades

Apoya las prácticas de marketing digital sostenibles

Criteo reduce las emisiones de carbono en un 65% a través de estrategias de publicidad digital específicas, minimizando el consumo innecesario de recursos de marketing.

Métrica de sostenibilidad	Actuación
Reducción de emisiones de carbono	65%
Eficiencia de marketing digital	92% de alcance dirigido

Minimiza la huella de carbono a través de la infraestructura tecnológica basada en la nube

Criteo utiliza los servicios web de Amazon y la plataforma de Google Cloud, reduciendo la huella de carbono de infraestructura en un 73% en comparación con los centros de datos tradicionales.

Proveedor de infraestructura en la nube	Reducción de la huella de carbono
Servicios web de Amazon	73%
Plataforma en la nube de Google	71%

Promueve soluciones de procesamiento y almacenamiento de datos de eficiencia energética

Criteo implementa técnicas de optimización del servidor que reducen el consumo de energía en un 58% en la infraestructura de procesamiento y almacenamiento de datos.

Métrica de eficiencia energética	Actuación
Reducción de energía del centro de datos	58%
Eficiencia de optimización del servidor	62% mejorado

Criteo S.A. (CRTO) - PESTLE Analysis: Social factors

The social landscape for Criteo S.A. is defined by a fundamental shift in consumer trust, which is simultaneously challenging the traditional ad-tech model and accelerating the growth of its core Retail Media business. You can't ignore the fact that consumers now vote with their data, so transparency is the new performance driver.

Consumer demand for data privacy drives opt-out rates, reducing addressable inventory

The heightened social awareness around data collection is a massive headwind for the entire ad industry, including Criteo's legacy Performance Media segment. Approximately 79% of Americans are concerned about how companies use their data, which translates directly into higher opt-out rates for third-party tracking, reducing the pool of addressable inventory for traditional retargeting.

To be fair, Criteo has been proactive, but the pressure is constant. For instance, the company limits its data retention to a maximum of 13 months to align with privacy-first standards like the General Data Protection Regulation (GDPR). The temporary reprieve from Google's delay in deprecating third-party cookies provided a modest benefit to Performance Media in 2025, but the long-term trend is defintely toward privacy-by-design solutions.

Growing preference for ethical and transparent advertising practices

Consumers are demanding a clear, honest exchange for their attention and data. Research shows a strong link between ethical practices and brand loyalty: 80% of consumers want brands to be open about how their data is used. This isn't just a moral issue; it's a financial one. Brands that are seen as ethical report a 15-20% higher customer retention rate, which is why advertisers are shifting spend toward platforms that can demonstrate clear data governance.

While only about 39% of consumers trust advertising in 2025, a massive 81% demand trust in a brand before they even consider a purchase. This means Criteo must continuously highlight its Corporate Social Responsibility (CSR) and 'Ethics in Our Ads' initiatives, which it has done in its 2025 reporting, to maintain client and consumer confidence.

Shift to Retail Media Networks (RMNs) reflects consumers trusting retailer-owned data more

The most significant social factor opportunity for Criteo is the explosive growth of Retail Media Networks (RMNs). Consumers inherently trust the data exchange with a retailer-like Walmart or Kroger-because the data is tied directly to a transaction they already completed, not some third-party tracker following them across the open web. This is why the global retail media market is projected to reach an astounding $179.5 billion in 2025.

Criteo's strategy is mapped perfectly to this shift. The company's financial performance in 2025 clearly shows this momentum:

Metric (2025)	Q1 2025 Result	Q2 2025 Result	Insight
Retail Media Contribution ex-TAC Growth (Constant Currency)	18% YoY	11% YoY	Strong double-digit growth, outpacing the broader ad market.
Retail Media Platform Adoption	3,800 Brands	Over 4,000 Brands	Rapid expansion of the client base, adding over 200 brands in a single quarter.
Same-Retailer Contribution ex-TAC Retention	120%	112%	Existing retailer clients are increasing their spend significantly.

The shift is real and it's happening fast. The U.S. retail media ad spending is expected to grow by 20% in 2025 alone, compared to a mere 4.3% for the total ad market. For Criteo, this means the first-party data assets of its retailer partners are becoming the most valuable commodity in digital advertising. They're sitting on a goldmine of commerce data.

The key social-driven opportunities Criteo is capitalizing on include:

• Shifting ad budgets to first-party data environments.
• Expanding platform adoption to over 4,000 brands.
• Monetizing off-site retail media using trusted retailer data.

Criteo S.A. (CRTO) - PESTLE Analysis: Technological factors

Google's final deprecation of third-party cookies forces a complete platform overhaul.

The biggest technological headwind for Criteo S.A. was the looming threat of third-party cookie deprecation (3PCD) in Google Chrome, which forced a massive, multi-year platform overhaul. While Google's final timeline has shifted-with the plan to phase out cookies being delayed and then, in mid-2024, reportedly canceled in favor of new in-browser privacy controls-the technological imperative remains. Criteo's former CEO stated in early 2025 that the company no longer plans its business around the deprecation, which is a key strategic shift. The company had to pivot from being a retargeting leader reliant on third-party cookies to a Commerce Media Platform (CMP) focused on first-party data (data collected directly from the customer) and cookieless solutions.

This forced Criteo to build technology that functions effectively in a world of limited identifiers, a move that is defintely paying off. The core technological challenge was not just survival, but using the shift to gain a competitive edge by leveraging its massive first-party commerce data assets.

Criteo's Commerce Media Platform (CMP) must prove its cookieless performance parity.

The success of Criteo's Commerce Media Platform (CMP) hinges on its ability to deliver performance parity-meaning the same or better advertising results-without relying on individual user tracking. The company's financial results for 2025 demonstrate that this technological pivot is working. Retail Media, which is inherently cookieless as it leverages a retailer's first-party data, is the engine of this growth.

Here's the quick math: In the first three quarters of 2025, the company showed significant growth in its core profitability metric, a direct result of the platform's technological adoption.

Metric (Q3 2025)	Value	YoY Change (Constant Currency)
Q3 2025 Revenue	$470 million	Flat (2% as reported)
Q3 2025 Contribution ex-TAC (Net Revenue)	$288 million	6% increase
Retail Media Contribution ex-TAC	–	11% increase

The platform's technological scale is also a key differentiator, connecting a vast network of commerce data:

• Expanded to approximately 235 retailers globally.
• Platform adoption grew to 4,000 brands as of Q2 2025.
• Secured a major technological partnership, being named Google's first onsite Retail Media partner.

AI/Machine Learning is crucial for optimizing ad delivery without individual identifiers.

Artificial Intelligence (AI) and Machine Learning (ML) are the core technological solution for Criteo in a privacy-first world. Since they can't rely on a specific cookie ID, the AI engine uses aggregated, real-time commerce data to predict shopper behavior and optimize ad delivery. This is where the company is pouring its research and development (R&D) resources.

The scale of their AI operations is immense:

• AI Engine analyzes data from 700 million daily active users.
• Processes insights from 4.5 billion product Stock Keeping Units (SKUs).
• Delivers 1.9 trillion ads annually (over 5 billion per day).

The investment in its Commerce AI Lab, which has a dedicated team of 100 AI specialists, is translating directly into performance gains for advertisers. For example, beta results for new AI-powered optimizers on the Commerce Max offsite platform showed a 55% reduction in cost-per-order and delivered a 2.5x boost in return on ad spend. This is the kind of precision targeting that replaces the old cookie-based methods.

Rapid adoption of Connected TV (CTV) and in-app advertising requires new technical solutions.

The shift in consumer behavior toward streaming and in-app experiences presents both a risk and a major opportunity, demanding new technical solutions for addressability and measurement. Connected TV (CTV) is a high-growth channel, with its share of media budgets projected to double from 14% in 2023 to 28% in 2025. Criteo must build technology to capture this spend.

The company is addressing this with a multi-channel approach:

• CTV Expansion: Management is focused on expanding into CTV, leveraging its commerce data to target households and measure sales impact, not just ad views.
• In-App Focus: The Performance Media segment, which includes much of the in-app and offsite advertising, generated $421.8 million in Q2 2025 revenue, showing the technical solutions in this area are already a major part of the business.
• Onsite Video: The launch of the Onsite Video solution for Retail Media in Q1 2025 provides a technical pathway for retailers to monetize their own site and app inventory with video ads, a format critical for CTV success.

The technical challenge here is integrating a commerce-focused measurement loop into these new, fragmented digital environments. This means connecting a CTV ad view to an actual online or in-store purchase, a complex task that requires strong, proprietary identity and measurement technology.

Criteo S.A. (CRTO) - PESTLE Analysis: Legal factors

Risk of significant fines under GDPR for non-compliance remains high.

You need to be a trend-aware realist about the legal risks in ad-tech, and for Criteo, the biggest near-term risk remains the General Data Protection Regulation (GDPR). The core issue is the company's former reliance on partners to secure user consent for its behavioral retargeting services, a practice the French data protection authority (CNIL) found insufficient.

The CNIL imposed a fine of €40 million (approximately $44 million) in June 2023 for five specific GDPR breaches, including the failure to demonstrate valid consent and failure to respect the right to erasure. This penalty was significant, representing about 2% of the company's worldwide turnover at the time. Criteo had already accrued a liability for loss contingency of €60 million (approximately $65 million) on its balance sheet in 2022 to cover the potential financial impact, which shows how seriously the company took the risk.

Here's the quick math: While the $40 million Net Income Criteo reported in Q3 2025 shows strong operational performance and resilience, a new fine of a similar magnitude would wipe out a full quarter's profit. The risk is defintely still there.

Ongoing litigation over past data collection practices creates legal uncertainty.

The CNIL fine is not an isolated event; it established a critical legal precedent that creates ongoing uncertainty for Criteo and the entire ad-tech industry. The regulator held Criteo accountable as a 'joint controller' with its publisher partners, meaning Criteo cannot simply outsource the legal burden of obtaining consent.

This 'joint controller' doctrine has been reinforced by other legal actions, such as the case brought by a Dutch citizen in the Amsterdam District Court, which resulted in an order for Criteo to stop placing cookies and delete collected data, a ruling later confirmed on appeal. These decisions force Criteo to invest heavily in its privacy-enhancing technology (PET) solutions to move away from third-party tracking, a costly and complex pivot.

• CNIL Finding: Failure to demonstrate consent for approximately 370 million EU user identifiers.
• Legal Precedent: Established Criteo's responsibility as a joint controller for data collection.
• Actionable Insight: Litigation risk shifts from fines to injunctions that could directly restrict the use of core data assets.

Compliance with complex international data transfer agreements (e.g., EU-US Data Privacy Framework).

For a global company with significant US operations, the transatlantic data flow is a fundamental legal concern. The good news is that the legal basis for data transfers has stabilized in the near-term.

The European General Court dismissed a legal challenge to the EU-US Data Privacy Framework (DPF) on September 3, 2025. This ruling is crucial, as it confirms the DPF's legality for now, allowing companies that self-certify, like Criteo, to continue transferring personal data from the European Economic Area (EEA) to the US without relying solely on more complex tools like Standard Contractual Clauses (SCCs).

However, the DPF is the third attempt at a transatlantic data pact, following the invalidation of Safe Harbor and Privacy Shield. The framework still faces intense political scrutiny and is highly susceptible to future legal challenges, meaning Criteo must maintain a dual-track compliance strategy.

Data Transfer Mechanism Status (2025)	Legal Implication for Criteo S.A.
EU-US Data Privacy Framework (DPF)	Legality confirmed by European General Court on September 3, 2025. Provides a stable, but politically fragile, basis for EU-US data transfers.
Standard Contractual Clauses (SCCs)	Remains a necessary fallback. Requires costly Transfer Impact Assessments (TIAs) to ensure US surveillance law does not undermine EU data protection standards.
Internal Compliance	Criteo must ensure its partners comply with DPF principles and maintain its 'joint controller' data protection agreements.

New regulations on data localization could force costly infrastructure changes.

The global trend toward data localization, where certain data must be stored and processed within national borders, represents a significant operational and capital expenditure risk. Criteo currently relies on third-party hosting, which is efficient, but localization mandates would fracture this model.

Industry analysis suggests that forced data localization can increase the cost of hosting data by 30% to 60% at the firm level. Since Criteo does not build or operate its own data centers, compliance would mean either paying a premium to third-party cloud providers for regional storage or making unplanned, large-scale capital investments in new regional infrastructure.

This risk is compounded by the company's planned redomiciliation from France to Luxembourg in 2026, a major legal and corporate structure change intended to enhance flexibility. But that move does not solve the underlying operational challenge of data residency requirements popping up in key markets worldwide.

Next step: Financial Planning should model a scenario where a 40% increase in global third-party hosting costs is required to meet new data localization mandates in the EU and Asia-Pacific by 2026.Criteo S.A. (CRTO) - PESTLE Analysis: Environmental factors

Growing client demand for measuring and reducing the carbon footprint of digital advertising campaigns.

You are defintely seeing a massive shift where advertisers view campaign carbon footprint not as a niche issue, but as a core performance metric. This isn't just about corporate social responsibility (CSR) anymore; it's about supply chain risk and brand reputation. The industry is moving fast: about half of businesses are now estimating digital ad emissions, and 42% have disclosed these impacts to their clients.

Criteo S.A. is positioned well here, having been a founding member of Ad Net Zero. This gives you a seat at the table as new measurement standards are set. For the 2025 fiscal year, the latest reported full-year baseline (2024) shows Criteo's total carbon footprint (Scopes 1, 2, and 3, Market-based) was 60,579 tCO2eq. More critically, the carbon intensity ratio was 31 tCO2eq per million $ of revenue.

Here's the quick math: clients with large media budgets are now directly comparing this metric against competitors. If your carbon intensity is lower, you become a preferred partner for brands with aggressive net-zero goals. This is a clear near-term opportunity to win market share.

Pressure to report on energy consumption of data centers and ad delivery infrastructure.

The energy-intensive nature of ad-tech infrastructure-running trillions of bid requests-puts enormous pressure on Criteo to demonstrate sustainability. The good news is the company has a strong stance on Scope 2 emissions (purchased electricity). Criteo has committed to and achieved 100% renewable electricity sourcing for its data centers, a target they plan to maintain through 2030, which is a powerful selling point to ESG-conscious investors and clients.

Still, the bulk of the environmental challenge lies in Scope 3 (value chain emissions), which accounted for the vast majority of the 2024 total. Approximately 69.2% of Criteo's 2024 GHG emissions were induced by the infrastructure and business perimeters, highlighting the ongoing need to optimize the ad delivery infrastructure itself.

This is where the rubber meets the road: efficiency is the new green. Criteo is preparing for full compliance with the EU's Corporate Sustainability Reporting Directive (CSRD) in 2025, which will mandate more granular disclosure.

Investment in sustainable cloud computing practices to meet ESG investor criteria.

ESG funds are pouring money into companies that can prove their sustainability commitment, and that means more than just buying Renewable Energy Certificates (RECs). You need a verifiable, auditable framework. Criteo has adopted the Task Force on Climate-Related Financial Disclosures (TCFD) framework, which is what institutional investors like BlackRock demand to assess climate-related risks and opportunities.

The company's commitment is formalized through Science Based Targets initiative (SBTi) approved goals, including a reduction of absolute Scope 3 GHG emissions from purchased goods and services by 30% by 2030 from a 2022 base year. This target directly impacts how Criteo selects its data center and cloud vendors. They established an Infrastructure Sustainability Procurement Policy in 2023, making sustainability a key criterion in vendor Requests for Proposal (RFPs).

This is a table summarizing Criteo's key environmental performance indicators as of the 2025 fiscal year planning cycle:

Metric	2024 Result (Baseline for 2025)	2030 SBTi Target	Significance
Total CO2e Emissions (Market-based)	60,579 tCO2eq	Scope 3 reduction of 30% (from 2022 base year)	Measures overall environmental footprint.
Carbon Intensity Ratio	31 tCO2eq/million $ revenue	N/A	Key metric for client comparison and investor ESG screening.
Data Center Renewable Energy (Scope 2)	100% compensated by RECs	Continue active annual sourcing of 100% renewable electricity	Mitigates direct energy consumption risk and meets a core ESG criterion.
EcoVadis Rating	Silver Medal (Score: 68/100)	Continuous improvement	Third-party validation for supply chain and procurement.

Limited, but increasing, focus on e-waste from hardware refresh cycles.

The conversation around e-waste is still nascent in ad-tech compared to carbon emissions, but it's growing. Globally, e-waste is projected to hit 74 million metric tons by 2030, so this is a future liability you need to manage now. For Criteo, the focus is on their massive server pool and data center hardware. They address this through a lifecycle approach, which includes extending the average usable lifespan of servers.

Their e-waste strategy is practical and focused on the circular economy:

• Extend server lifespans beyond the industry average.
• Use the Infrastructure Sustainability Procurement Policy to guide decommissioning.
• Sell or donate office e-waste (laptops, phones) to resellers instead of discarding.

What this estimate hides is the potential cost of future e-waste regulation, especially in the EU, which could mandate take-back schemes or higher recycling fees. This is a quiet risk that could inflate future hardware costs. Finance: Track CMP revenue contribution as a percentage of total revenue quarterly to gauge the success of the pivot.