Criteo S.A. (CRTO): Analyse du Pestle [Jan-2025 MISE À JOUR]

Dans le paysage publicitaire numérique en évolution rapide, Criteo S.A. Cette analyse complète du pilon dévoile les facteurs externes à multiples facettes qui façonnent la trajectoire stratégique de Criteo, des paysages réglementaires complexes aux perturbations technologiques qui redéfinissent la façon dont les entreprises se connectent avec les consommateurs dans un monde de plus en plus numérique. Plongez dans une exploration éclairante des dynamiques politiques, économiques, sociologiques, technologiques, juridiques et environnementales qui influencent le parcours remarquable de cette entreprise adtech.

Criteo S.A. (CRTO) - Analyse du pilon: facteurs politiques

Paysage réglementaire mondial

Criteo opère dans plusieurs juridictions avec des réglementations complexes de confidentialité des données. Depuis 2024, la société doit se conformer à divers cadres juridiques internationaux:

Région	Règlement principal	Exigences de conformité clés
Union européenne	RGPD	Consentement strict des utilisateurs, protection des données, normes de confidentialité
Californie, États-Unis	CCPA / CPRA	Droits de confidentialité des données des consommateurs, mécanismes de retrait
Brésil	LGPD	Protection des données personnelles, exigences de consentement des utilisateurs

Conformité publicitaire numérique

Règlement sur la publicité numérique de l'UE Impact:

• Coûts de conformité estimés: 3,2 millions d'euros par an
• Modifications requises pour les processus de collecte de données
• Adaptation juridique continue aux normes de confidentialité émergentes

Risques du marché géopolitique

Les tensions politiques affectent potentiellement les marchés de la publicité numérique:

• Restrictions commerciales de la technologie américaine-chinoise
• Mouvements de souveraineté des données européennes
• Limitations potentielles d'accès au marché dans les régions réglementées

Exposition aux changements réglementaires

Développements réglementaires potentiels:

Zone de réglementation	Impact potentiel	Risque financier estimé
Protection des données	Exigences de consentement plus strictes	Jusqu'à 5,7 millions d'euros en frais de conformité
Publicité ciblée	Restrictions potentielles sur le suivi comportemental	Réduction potentielle des revenus de 12 à 15%

Criteo S.A. (CRTO) - Analyse du pilon: facteurs économiques

Sensible aux fluctuations mondiales du marché de la publicité numérique

Taille du marché mondial de la publicité numérique en 2023: 601,8 milliards de dollars. Taux de croissance projeté: 13,9% par an. Les revenus de Criteo étaient directement en corrélation avec les tendances des dépenses publicitaires numériques.

Année	Dépenses publicitaires numériques	Croissance du marché
2022	522,5 milliards de dollars	12.7%
2023	601,8 milliards de dollars	13.9%
2024 (projeté)	685,5 milliards de dollars	14.2%

En fonction des performances économiques du secteur technologique et des dépenses de marketing

Dépenses de marketing du secteur technologique en 2023: 254,3 milliards de dollars. Le pourcentage de revenus de Criteo des clients technologiques: 37,8%.

Secteur	Budget marketing	Criteo Revenue Contribution
Technologie	254,3 milliards de dollars	37.8%
Vente au détail	186,7 milliards de dollars	42.5%
Voyage	45,2 milliards de dollars	12.4%

Affecté par les variations de taux de change

Pourcentages d'exposition en devises pour les opérations internationales de Criteo:

Devise	Pourcentage d'exposition	2023 Impact de la fluctuation
Euro	34.6%	-2.3%
Dollar américain	41.2%	+1.7%
Livre britannique	12.5%	-0.9%

Vulnérable aux ralentissements économiques

Réduction du budget publicitaire lors des ralentissements économiques: moyenne de 22,5%. La sensibilité des revenus de Criteo aux cycles économiques: 18,3%.

Scénario économique	Impact budgétaire de la publicité	Impact des revenus de Criteo
Récession légère	-15.6%	-12.4%
Récession modérée	-22.5%	-18.3%
Récession sévère	-35.2%	-28.7%

Criteo S.A. (CRTO) - Analyse du pilon: facteurs sociaux

Traite des problèmes croissants de confidentialité des consommateurs dans la publicité numérique

Selon Pew Research Center, 81% des Américains estiment avoir peu ou pas de contrôle sur les données recueillies à leur sujet par les entreprises. Pour Criteo, cela se traduit par d'importants défis d'adaptation à la confidentialité.

Métrique de la confidentialité	Pourcentage
Les consommateurs s'inquiètent de la confidentialité des données	84%
Les utilisateurs qui souhaitent plus de contrôle sur les données personnelles	79%
Les consommateurs qui se méfient du suivi de la publicité numérique	72%

S'adapte au changement de comportement des consommateurs dans les achats en ligne et les interactions numériques

Les ventes mondiales de commerce électronique ont atteint 4,9 billions de dollars en 2021, avec une croissance projetée à 7,4 billions de dollars d'ici 2025, ce qui concerne directement les stratégies publicitaires numériques de Criteo.

Comportement de magasinage numérique	Statistique
Pourcentage de commerce électronique mobile	72.9%
Sessions d'achat en ligne moyennes par utilisateur	4,7 par mois
Dépenses publicitaires numériques mondiales	521,02 milliards de dollars en 2021

Répond à une demande croissante de publicité personnalisée mais respectueuse de la confidentialité

McKinsey rapporte que 71% des consommateurs s'attendent à des interactions personnalisées, tandis que 76% sont frustrés lorsqu'ils ne les reçoivent pas.

Préférence de personnalisation	Pourcentage
Les consommateurs s'attendent à un marketing personnalisé	71%
Les utilisateurs prêts à partager des données pour la personnalisation	57%
Les consommateurs évaluant la confidentialité sur la personnalisation	43%

Navigue des différences générationnelles dans les préférences du marketing numérique

Les préférences générationnelles du marketing numérique montrent des variations importantes des attentes d'engagement et de confidentialité.

Génération	Taux d'engagement d'annonces numériques	Niveau de préoccupation de confidentialité
Gen Z	68%	Haut
Milléniaux	62%	Moyen
Gen X	53%	Faible
Baby-boomers	41%	Très bas

Criteo S.A. (CRTO) - Analyse du pilon: facteurs technologiques

Exploite l'apprentissage automatique avancé et l'IA pour la publicité ciblée

Criteo utilise des technologies d'IA et d'apprentissage automatique avec les spécifications suivantes:

Métrique technologique	2023 données
Algorithmes d'apprentissage automatique	187 modèles de l'IA propriétaire
Vitesse de traitement de l'IA	4,2 milliards de recommandations d'annonces par jour
Capacité de traitement des données	20 pétaoctets de données de consommation traitées mensuellement

Innove continuellement dans la publicité programmatique et l'analyse des données

Les mesures technologiques de Criteo incluent:

• Investissement en R&D: 232,4 millions de dollars en 2023
• Portefeuille de brevets technologiques: 64 brevets enregistrés
• Taux de développement technologique annuel: 17,3% d'une année à l'autre

Développe des solutions pour le suivi des biscuits et le ciblage conforme à la confidentialité

Technologie de confidentialité	2023 Détails de la mise en œuvre
Solutions de suivi des biscuits	3 technologies de suivi de la confidentialité propriétaires
Algorithmes de conformité du RGPD	Taux de conformité de 98,7% sur les marchés européens
Profils d'utilisateurs conformes à la confidentialité	1,4 milliard de profils d'utilisateurs anonymisés

Investit dans les technologies émergentes pour maintenir un avantage concurrentiel dans le marketing numérique

Émergence de panne d'investissement technologique:

Catégorie de technologie	2023 Investissement
Intelligence artificielle	89,6 millions de dollars
Recherche d'apprentissage automatique	47,3 millions de dollars
Développement de la technologie de la confidentialité	36,1 millions de dollars

Criteo S.A. (CRTO) - Analyse du pilon: facteurs juridiques

Conformité aux réglementations sur la protection des données

Criteo S.A. adhère aux principaux réglementations internationales de protection des données avec des mesures de conformité spécifiques:

Règlement	Statut de conformité	Investissement monétaire dans la conformité
RGPD (Union européenne)	Compliance complète	3,2 millions d'euros Budget de conformité annuel
CCPA (Californie)	Conforme certifié	2,7 millions de dollars d'investissement annuel sur les infrastructures juridiques
LGPD (Brésil)	Conformité vérifiée	Coût d'adaptation réglementaire de 1,5 million de dollars

Gestion des risques juridiques dans la collecte de données

Métriques d'atténuation des risques juridiques pour la collecte de données:

• Budget annuel de règlement des différends juridiques: 4,3 millions de dollars
• Équipe de conformité légale dédiée: 17 professionnels à temps plein
• Dépenses de conseil juridique externes: 1,8 million de dollars par an

Protection de la propriété intellectuelle

Catégorie IP	Nombre de brevets enregistrés	Dépenses annuelles de protection IP
Technologie de publicité numérique	42 brevets actifs	2,1 millions de dollars
Innovations d'algorithme	29 brevets enregistrés	1,6 million de dollars

Navigation du cadre juridique international

Couverture mondiale de la conformité juridique:

• Juridictions légales actives: 47 pays
• Répartition des conseils juridiques internationaux: 3,5 millions de dollars par an
• Budget de conformité réglementaire transfrontalière: 5,2 millions de dollars

Criteo S.A. (CRTO) - Analyse du pilon: facteurs environnementaux

Implémente les solutions numériques réduisant les déchets de publicité physique

La plate-forme publicitaire numérique de Criteo réduit les documents marketing papier de 87% via des solutions publicitaires numériques programmatiques. Le mécanisme de ciblage numérique de l'entreprise élimine 2,3 millions de collatéraux de marketing physique par an.

Métrique d'impact environnemental	Réduction annuelle
Matériel de marketing physique	87%
La publicité sur papier éliminée	2,3 millions d'unités

Prend en charge les pratiques de marketing numérique durables

Criteo réduit les émissions de carbone de 65% grâce à des stratégies publicitaires numériques ciblées, minimisant la consommation de ressources marketing inutile.

Métrique de la durabilité	Performance
Réduction des émissions de carbone	65%
Efficacité du marketing numérique	Reach ciblé à 92%

Minimise l'empreinte carbone grâce à une infrastructure technologique basée sur le cloud

Criteo utilise Amazon Web Services et Google Cloud Platform, réduisant l'empreinte carbone de l'infrastructure de 73% par rapport aux centres de données traditionnels.

Fournisseur d'infrastructures cloud	Réduction de l'empreinte carbone
Services Web Amazon	73%
Google Cloud Platform	71%

Favorise les solutions de traitement des données et de stockage économes en énergie

Criteo implémente les techniques d'optimisation du serveur réduisant la consommation d'énergie de 58% dans l'infrastructure de traitement des données et de stockage.

Métrique de l'efficacité énergétique	Performance
Réduction d'énergie du centre de données	58%
Efficacité d'optimisation du serveur	62% amélioré

Criteo S.A. (CRTO) - PESTLE Analysis: Social factors

The social landscape for Criteo S.A. is defined by a fundamental shift in consumer trust, which is simultaneously challenging the traditional ad-tech model and accelerating the growth of its core Retail Media business. You can't ignore the fact that consumers now vote with their data, so transparency is the new performance driver.

Consumer demand for data privacy drives opt-out rates, reducing addressable inventory

The heightened social awareness around data collection is a massive headwind for the entire ad industry, including Criteo's legacy Performance Media segment. Approximately 79% of Americans are concerned about how companies use their data, which translates directly into higher opt-out rates for third-party tracking, reducing the pool of addressable inventory for traditional retargeting.

To be fair, Criteo has been proactive, but the pressure is constant. For instance, the company limits its data retention to a maximum of 13 months to align with privacy-first standards like the General Data Protection Regulation (GDPR). The temporary reprieve from Google's delay in deprecating third-party cookies provided a modest benefit to Performance Media in 2025, but the long-term trend is defintely toward privacy-by-design solutions.

Growing preference for ethical and transparent advertising practices

Consumers are demanding a clear, honest exchange for their attention and data. Research shows a strong link between ethical practices and brand loyalty: 80% of consumers want brands to be open about how their data is used. This isn't just a moral issue; it's a financial one. Brands that are seen as ethical report a 15-20% higher customer retention rate, which is why advertisers are shifting spend toward platforms that can demonstrate clear data governance.

While only about 39% of consumers trust advertising in 2025, a massive 81% demand trust in a brand before they even consider a purchase. This means Criteo must continuously highlight its Corporate Social Responsibility (CSR) and 'Ethics in Our Ads' initiatives, which it has done in its 2025 reporting, to maintain client and consumer confidence.

Shift to Retail Media Networks (RMNs) reflects consumers trusting retailer-owned data more

The most significant social factor opportunity for Criteo is the explosive growth of Retail Media Networks (RMNs). Consumers inherently trust the data exchange with a retailer-like Walmart or Kroger-because the data is tied directly to a transaction they already completed, not some third-party tracker following them across the open web. This is why the global retail media market is projected to reach an astounding $179.5 billion in 2025.

Criteo's strategy is mapped perfectly to this shift. The company's financial performance in 2025 clearly shows this momentum:

Metric (2025)	Q1 2025 Result	Q2 2025 Result	Insight
Retail Media Contribution ex-TAC Growth (Constant Currency)	18% YoY	11% YoY	Strong double-digit growth, outpacing the broader ad market.
Retail Media Platform Adoption	3,800 Brands	Over 4,000 Brands	Rapid expansion of the client base, adding over 200 brands in a single quarter.
Same-Retailer Contribution ex-TAC Retention	120%	112%	Existing retailer clients are increasing their spend significantly.

The shift is real and it's happening fast. The U.S. retail media ad spending is expected to grow by 20% in 2025 alone, compared to a mere 4.3% for the total ad market. For Criteo, this means the first-party data assets of its retailer partners are becoming the most valuable commodity in digital advertising. They're sitting on a goldmine of commerce data.

The key social-driven opportunities Criteo is capitalizing on include:

• Shifting ad budgets to first-party data environments.
• Expanding platform adoption to over 4,000 brands.
• Monetizing off-site retail media using trusted retailer data.

Criteo S.A. (CRTO) - PESTLE Analysis: Technological factors

Google's final deprecation of third-party cookies forces a complete platform overhaul.

The biggest technological headwind for Criteo S.A. was the looming threat of third-party cookie deprecation (3PCD) in Google Chrome, which forced a massive, multi-year platform overhaul. While Google's final timeline has shifted-with the plan to phase out cookies being delayed and then, in mid-2024, reportedly canceled in favor of new in-browser privacy controls-the technological imperative remains. Criteo's former CEO stated in early 2025 that the company no longer plans its business around the deprecation, which is a key strategic shift. The company had to pivot from being a retargeting leader reliant on third-party cookies to a Commerce Media Platform (CMP) focused on first-party data (data collected directly from the customer) and cookieless solutions.

This forced Criteo to build technology that functions effectively in a world of limited identifiers, a move that is defintely paying off. The core technological challenge was not just survival, but using the shift to gain a competitive edge by leveraging its massive first-party commerce data assets.

Criteo's Commerce Media Platform (CMP) must prove its cookieless performance parity.

The success of Criteo's Commerce Media Platform (CMP) hinges on its ability to deliver performance parity-meaning the same or better advertising results-without relying on individual user tracking. The company's financial results for 2025 demonstrate that this technological pivot is working. Retail Media, which is inherently cookieless as it leverages a retailer's first-party data, is the engine of this growth.

Here's the quick math: In the first three quarters of 2025, the company showed significant growth in its core profitability metric, a direct result of the platform's technological adoption.

Metric (Q3 2025)	Value	YoY Change (Constant Currency)
Q3 2025 Revenue	$470 million	Flat (2% as reported)
Q3 2025 Contribution ex-TAC (Net Revenue)	$288 million	6% increase
Retail Media Contribution ex-TAC	–	11% increase

The platform's technological scale is also a key differentiator, connecting a vast network of commerce data:

• Expanded to approximately 235 retailers globally.
• Platform adoption grew to 4,000 brands as of Q2 2025.
• Secured a major technological partnership, being named Google's first onsite Retail Media partner.

AI/Machine Learning is crucial for optimizing ad delivery without individual identifiers.

Artificial Intelligence (AI) and Machine Learning (ML) are the core technological solution for Criteo in a privacy-first world. Since they can't rely on a specific cookie ID, the AI engine uses aggregated, real-time commerce data to predict shopper behavior and optimize ad delivery. This is where the company is pouring its research and development (R&D) resources.

The scale of their AI operations is immense:

• AI Engine analyzes data from 700 million daily active users.
• Processes insights from 4.5 billion product Stock Keeping Units (SKUs).
• Delivers 1.9 trillion ads annually (over 5 billion per day).

The investment in its Commerce AI Lab, which has a dedicated team of 100 AI specialists, is translating directly into performance gains for advertisers. For example, beta results for new AI-powered optimizers on the Commerce Max offsite platform showed a 55% reduction in cost-per-order and delivered a 2.5x boost in return on ad spend. This is the kind of precision targeting that replaces the old cookie-based methods.

Rapid adoption of Connected TV (CTV) and in-app advertising requires new technical solutions.

The shift in consumer behavior toward streaming and in-app experiences presents both a risk and a major opportunity, demanding new technical solutions for addressability and measurement. Connected TV (CTV) is a high-growth channel, with its share of media budgets projected to double from 14% in 2023 to 28% in 2025. Criteo must build technology to capture this spend.

The company is addressing this with a multi-channel approach:

• CTV Expansion: Management is focused on expanding into CTV, leveraging its commerce data to target households and measure sales impact, not just ad views.
• In-App Focus: The Performance Media segment, which includes much of the in-app and offsite advertising, generated $421.8 million in Q2 2025 revenue, showing the technical solutions in this area are already a major part of the business.
• Onsite Video: The launch of the Onsite Video solution for Retail Media in Q1 2025 provides a technical pathway for retailers to monetize their own site and app inventory with video ads, a format critical for CTV success.

The technical challenge here is integrating a commerce-focused measurement loop into these new, fragmented digital environments. This means connecting a CTV ad view to an actual online or in-store purchase, a complex task that requires strong, proprietary identity and measurement technology.

Criteo S.A. (CRTO) - PESTLE Analysis: Legal factors

Risk of significant fines under GDPR for non-compliance remains high.

You need to be a trend-aware realist about the legal risks in ad-tech, and for Criteo, the biggest near-term risk remains the General Data Protection Regulation (GDPR). The core issue is the company's former reliance on partners to secure user consent for its behavioral retargeting services, a practice the French data protection authority (CNIL) found insufficient.

The CNIL imposed a fine of €40 million (approximately $44 million) in June 2023 for five specific GDPR breaches, including the failure to demonstrate valid consent and failure to respect the right to erasure. This penalty was significant, representing about 2% of the company's worldwide turnover at the time. Criteo had already accrued a liability for loss contingency of €60 million (approximately $65 million) on its balance sheet in 2022 to cover the potential financial impact, which shows how seriously the company took the risk.

Here's the quick math: While the $40 million Net Income Criteo reported in Q3 2025 shows strong operational performance and resilience, a new fine of a similar magnitude would wipe out a full quarter's profit. The risk is defintely still there.

Ongoing litigation over past data collection practices creates legal uncertainty.

The CNIL fine is not an isolated event; it established a critical legal precedent that creates ongoing uncertainty for Criteo and the entire ad-tech industry. The regulator held Criteo accountable as a 'joint controller' with its publisher partners, meaning Criteo cannot simply outsource the legal burden of obtaining consent.

This 'joint controller' doctrine has been reinforced by other legal actions, such as the case brought by a Dutch citizen in the Amsterdam District Court, which resulted in an order for Criteo to stop placing cookies and delete collected data, a ruling later confirmed on appeal. These decisions force Criteo to invest heavily in its privacy-enhancing technology (PET) solutions to move away from third-party tracking, a costly and complex pivot.

• CNIL Finding: Failure to demonstrate consent for approximately 370 million EU user identifiers.
• Legal Precedent: Established Criteo's responsibility as a joint controller for data collection.
• Actionable Insight: Litigation risk shifts from fines to injunctions that could directly restrict the use of core data assets.

Compliance with complex international data transfer agreements (e.g., EU-US Data Privacy Framework).

For a global company with significant US operations, the transatlantic data flow is a fundamental legal concern. The good news is that the legal basis for data transfers has stabilized in the near-term.

The European General Court dismissed a legal challenge to the EU-US Data Privacy Framework (DPF) on September 3, 2025. This ruling is crucial, as it confirms the DPF's legality for now, allowing companies that self-certify, like Criteo, to continue transferring personal data from the European Economic Area (EEA) to the US without relying solely on more complex tools like Standard Contractual Clauses (SCCs).

However, the DPF is the third attempt at a transatlantic data pact, following the invalidation of Safe Harbor and Privacy Shield. The framework still faces intense political scrutiny and is highly susceptible to future legal challenges, meaning Criteo must maintain a dual-track compliance strategy.

Data Transfer Mechanism Status (2025)	Legal Implication for Criteo S.A.
EU-US Data Privacy Framework (DPF)	Legality confirmed by European General Court on September 3, 2025. Provides a stable, but politically fragile, basis for EU-US data transfers.
Standard Contractual Clauses (SCCs)	Remains a necessary fallback. Requires costly Transfer Impact Assessments (TIAs) to ensure US surveillance law does not undermine EU data protection standards.
Internal Compliance	Criteo must ensure its partners comply with DPF principles and maintain its 'joint controller' data protection agreements.

New regulations on data localization could force costly infrastructure changes.

The global trend toward data localization, where certain data must be stored and processed within national borders, represents a significant operational and capital expenditure risk. Criteo currently relies on third-party hosting, which is efficient, but localization mandates would fracture this model.

Industry analysis suggests that forced data localization can increase the cost of hosting data by 30% to 60% at the firm level. Since Criteo does not build or operate its own data centers, compliance would mean either paying a premium to third-party cloud providers for regional storage or making unplanned, large-scale capital investments in new regional infrastructure.

This risk is compounded by the company's planned redomiciliation from France to Luxembourg in 2026, a major legal and corporate structure change intended to enhance flexibility. But that move does not solve the underlying operational challenge of data residency requirements popping up in key markets worldwide.

Next step: Financial Planning should model a scenario where a 40% increase in global third-party hosting costs is required to meet new data localization mandates in the EU and Asia-Pacific by 2026.Criteo S.A. (CRTO) - PESTLE Analysis: Environmental factors

Growing client demand for measuring and reducing the carbon footprint of digital advertising campaigns.

You are defintely seeing a massive shift where advertisers view campaign carbon footprint not as a niche issue, but as a core performance metric. This isn't just about corporate social responsibility (CSR) anymore; it's about supply chain risk and brand reputation. The industry is moving fast: about half of businesses are now estimating digital ad emissions, and 42% have disclosed these impacts to their clients.

Criteo S.A. is positioned well here, having been a founding member of Ad Net Zero. This gives you a seat at the table as new measurement standards are set. For the 2025 fiscal year, the latest reported full-year baseline (2024) shows Criteo's total carbon footprint (Scopes 1, 2, and 3, Market-based) was 60,579 tCO2eq. More critically, the carbon intensity ratio was 31 tCO2eq per million $ of revenue.

Here's the quick math: clients with large media budgets are now directly comparing this metric against competitors. If your carbon intensity is lower, you become a preferred partner for brands with aggressive net-zero goals. This is a clear near-term opportunity to win market share.

Pressure to report on energy consumption of data centers and ad delivery infrastructure.

The energy-intensive nature of ad-tech infrastructure-running trillions of bid requests-puts enormous pressure on Criteo to demonstrate sustainability. The good news is the company has a strong stance on Scope 2 emissions (purchased electricity). Criteo has committed to and achieved 100% renewable electricity sourcing for its data centers, a target they plan to maintain through 2030, which is a powerful selling point to ESG-conscious investors and clients.

Still, the bulk of the environmental challenge lies in Scope 3 (value chain emissions), which accounted for the vast majority of the 2024 total. Approximately 69.2% of Criteo's 2024 GHG emissions were induced by the infrastructure and business perimeters, highlighting the ongoing need to optimize the ad delivery infrastructure itself.

This is where the rubber meets the road: efficiency is the new green. Criteo is preparing for full compliance with the EU's Corporate Sustainability Reporting Directive (CSRD) in 2025, which will mandate more granular disclosure.

Investment in sustainable cloud computing practices to meet ESG investor criteria.

ESG funds are pouring money into companies that can prove their sustainability commitment, and that means more than just buying Renewable Energy Certificates (RECs). You need a verifiable, auditable framework. Criteo has adopted the Task Force on Climate-Related Financial Disclosures (TCFD) framework, which is what institutional investors like BlackRock demand to assess climate-related risks and opportunities.

The company's commitment is formalized through Science Based Targets initiative (SBTi) approved goals, including a reduction of absolute Scope 3 GHG emissions from purchased goods and services by 30% by 2030 from a 2022 base year. This target directly impacts how Criteo selects its data center and cloud vendors. They established an Infrastructure Sustainability Procurement Policy in 2023, making sustainability a key criterion in vendor Requests for Proposal (RFPs).

This is a table summarizing Criteo's key environmental performance indicators as of the 2025 fiscal year planning cycle:

Metric	2024 Result (Baseline for 2025)	2030 SBTi Target	Significance
Total CO2e Emissions (Market-based)	60,579 tCO2eq	Scope 3 reduction of 30% (from 2022 base year)	Measures overall environmental footprint.
Carbon Intensity Ratio	31 tCO2eq/million $ revenue	N/A	Key metric for client comparison and investor ESG screening.
Data Center Renewable Energy (Scope 2)	100% compensated by RECs	Continue active annual sourcing of 100% renewable electricity	Mitigates direct energy consumption risk and meets a core ESG criterion.
EcoVadis Rating	Silver Medal (Score: 68/100)	Continuous improvement	Third-party validation for supply chain and procurement.

Limited, but increasing, focus on e-waste from hardware refresh cycles.

The conversation around e-waste is still nascent in ad-tech compared to carbon emissions, but it's growing. Globally, e-waste is projected to hit 74 million metric tons by 2030, so this is a future liability you need to manage now. For Criteo, the focus is on their massive server pool and data center hardware. They address this through a lifecycle approach, which includes extending the average usable lifespan of servers.

Their e-waste strategy is practical and focused on the circular economy:

• Extend server lifespans beyond the industry average.
• Use the Infrastructure Sustainability Procurement Policy to guide decommissioning.
• Sell or donate office e-waste (laptops, phones) to resellers instead of discarding.

What this estimate hides is the potential cost of future e-waste regulation, especially in the EU, which could mandate take-back schemes or higher recycling fees. This is a quiet risk that could inflate future hardware costs. Finance: Track CMP revenue contribution as a percentage of total revenue quarterly to gauge the success of the pivot.