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Tapestry, Inc. (TPR): Lienzo del Modelo de Negocio [Actualizado en Ene-2025] |
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Tapestry, Inc. (TPR) Bundle
Sumérgete en el intrincado mundo de Tapestry, Inc. (TPR), una potencia de moda que combina perfectamente el lujo, la innovación y la brillantez estratégica a través de su modelo de negocio multifacético. Desde el icónico entrenador hasta las tendencias de Kate Spade y Stuart Weitzman, esta compañía, esta compañía ha creado magistralmente un lienzo comercial dinámico que transforma los accesorios de moda en un fenómeno global. Al navegar estratégicamente por diversos segmentos de clientes, aprovechar plataformas digitales de vanguardia y mantener una cartera de marca robusta, Tapestry se ha posicionado como un líder en el mercado competitivo de accesorios de lujo, ofreciendo experiencias personalizadas que resuenan con los consumidores conscientes de la moda de todas las generaciones.
Tapestry, Inc. (TPR) - Modelo de negocio: asociaciones clave
Proveedores estratégicos para materiales
A partir del cuarto trimestre de 2023, los proveedores de materiales estratégicos de Tapestry incluyen:
| Tipo de material | Proveedores clave | Valor de adquisición anual |
|---|---|---|
| Cuero | Pittards PLC, Leather Manufacturers Ltd. | $ 87.3 millones |
| Hardware | Taicang Hardware Components Co., China | $ 42.6 millones |
| Materiales textiles | Huaian Textil Group, Vietnam Textile Corp | $ 65.4 millones |
Socios de fabricación
Asociaciones de fabricación en 2024:
- China: 7 instalaciones de fabricación primarias
- Vietnam: 4 instalaciones de fabricación
- Inversión total de asociación de fabricación: $ 214 millones
- Países socio de fabricación: China, Vietnam, Indonesia
Socios de distribución minorista
| Pareja | Volumen de ventas anual | Duración de la asociación |
|---|---|---|
| Macy's | $ 186.5 millones | 12 años |
| Nordstrom | $ 142.3 millones | 9 años |
| Bloomingdale's | $ 97.6 millones | 8 años |
Colaboraciones de plataforma digital
Asociaciones del mercado de comercio electrónico:
- Amazon: $ 78.2 millones de ventas anuales
- Alibaba: $ 56.7 millones de ventas anuales
- TMall: $ 45.3 millones de ventas anuales
Acuerdos de licencia de marca
| Diseñador/marca | Ingresos por licencias | Duración del acuerdo |
|---|---|---|
| Stuart Weitzman | $ 112.5 millones | 5 años |
| Entrenador | $ 89.7 millones | 7 años |
| Kate Spade | $ 76.4 millones | 6 años |
Tapestry, Inc. (TPR) - Modelo de negocio: actividades clave
Diseño y desarrollo de productos para accesorios de lujo
Tapestry invirtió $ 203 millones en investigación y desarrollo para el año fiscal 2023. Los equipos de diseño en todas las marcas produjeron aproximadamente 1,500 nuevos estilos de accesorios.
| Marca | Nuevas líneas de productos | Tamaño del equipo de diseño |
|---|---|---|
| Entrenador | 650 estilos | 85 diseñadores |
| Kate Spade | 450 estilos | 55 diseñadores |
| Stuart Weitzman | 400 estilos | 40 diseñadores |
Gestión de marca
Tapestry administra tres marcas de lujo distintas con un posicionamiento único en el mercado.
- Entrenador: artículos y accesorios de cuero premium
- Kate Spade: accesorios de moda contemporáneos
- Stuart Weitzman: calzado de lujo
Operaciones y gestión de tiendas minoristas
A partir del año fiscal 2023, Tapestry opera 1.250 tiendas minoristas a nivel mundial.
| Marca | Total de las tiendas | Distribución geográfica |
|---|---|---|
| Entrenador | 900 tiendas | Norteamérica: 60%, internacional: 40% |
| Kate Spade | 250 tiendas | Norteamérica: 75%, internacional: 25% |
| Stuart Weitzman | 100 tiendas | América del Norte: 50%, internacional: 50% |
Marketing digital y participación omnicanal del cliente
Las ventas digitales representaron el 27% de los ingresos totales en el año fiscal 2023, por un total de aproximadamente $ 1.6 mil millones.
- Plataformas de comercio electrónico para cada marca
- Presupuesto de marketing en redes sociales: $ 85 millones
- Gasto publicitario digital: $ 62 millones
Gestión de la cadena de suministro y el inventario
Tapestry mantiene una compleja cadena de suministro global con 18 socios de fabricación primarios.
| Región de fabricación | Número de socios | Porcentaje de producción |
|---|---|---|
| Asia | 12 | 75% |
| Europa | 4 | 15% |
| América del norte | 2 | 10% |
Tapestry, Inc. (TPR) - Modelo de negocio: recursos clave
Carteras de marca sólidas con posicionamiento de mercado distintivo
La cartera de marca de Tapestry incluye:
- Entrenador (accesorios de lujo)
- Kate Spade (moda contemporánea)
- Stuart Weitzman (calzado de lujo)
| Marca | Ingresos 2023 (USD) | Recuento global de tiendas |
|---|---|---|
| Entrenador | $ 4.8 mil millones | 1,200+ tiendas |
| Kate Spade | $ 1.3 mil millones | 350+ tiendas |
| Stuart Weitzman | $ 535 millones | Más de 180 tiendas |
Diseño y talento creativo
Tamaño total del equipo de diseño: Aproximadamente 450 profesionales de diseño en todas las marcas
Infraestructura global de fabricación y distribución
| Ubicación de fabricación | Número de instalaciones | Capacidad de producción anual |
|---|---|---|
| Porcelana | 12 | 8.5 millones de unidades |
| Vietnam | 5 | 3.2 millones de unidades |
| Otros países | 3 | 1.8 millones de unidades |
Tecnología digital y plataformas de comercio electrónico
- Ingresos digitales: 35% de los ingresos totales en 2023
- Plataformas omnicanal para entrenador, Kate Spade, Stuart Weitzman
- Usuarios de aplicaciones móviles: 2.5 millones de usuarios mensuales activos
Redes minoristas y mayoristas establecidas
| Canal | Número de puntos de venta | Alcance geográfico |
|---|---|---|
| Tiendas minoristas | 1,730 | Más de 40 países |
| Socios al por mayor | 5,500+ | Almacenes departamentos globales y minoristas especializados |
Tapestry, Inc. (TPR) - Modelo de negocio: propuestas de valor
Accesorios de moda de alta calidad premium
Tapestry, Inc. reportó ventas netas de $ 6.9 mil millones para el año fiscal 2023, con accesorios de moda que representan una parte significativa de los ingresos.
| Marca | Rango de precios promedio | Categorías de productos |
|---|---|---|
| Entrenador | $250 - $1,200 | Bolsos, billeteras, accesorios |
| Kate Spade | $150 - $800 | Bolsos, joyas, accesorios |
| Stuart Weitzman | $300 - $1,500 | Zapatos, accesorios |
Cartera de marca diversa
Tapestry administra tres marcas distintas dirigidas a diferentes segmentos de consumo:
- Entrenador: marca de estilo de vida de lujo con $ 4.7 mil millones en ingresos (año fiscal 2023)
- Kate Spade: marca de moda contemporánea con $ 1.4 mil millones en ingresos (para el año fiscal 2023)
- Stuart Weitzman: calzado premium y marca de accesorios con $ 734 millones en ingresos (para el año fiscal 2023)
Diseños de productos modernos y de moda
En el año fiscal 2023, Tapestry invirtió $ 172 millones en diseño y desarrollo de productos para mantener ofertas competitivas de productos.
Experiencias personalizadas del cliente
| Métrica de compromiso digital | Valor |
|---|---|
| Penetración de ventas digitales | 32% de los ingresos totales |
| Usuarios de aplicaciones móviles | Más de 2.5 millones de usuarios activos |
| Miembros del programa de fidelización | Aproximadamente 15 millones de miembros |
Posicionamiento de lujo accesible
Los puntos de precio promedio en todas las marcas varían de $ 150 a $ 1,500, colocando productos como artículos de lujo alcanzables.
- Entrenador Precio promedio de bolsos: $ 450
- Kate Spade Precio promedio de bolsos: $ 250
- Stuart Weitzman Precio promedio de calzado: $ 600
Tapestry, Inc. (TPR) - Modelo de negocios: relaciones con los clientes
Compromiso del programa de fidelización
Tapestry opera programas de fidelización en sus marcas:
| Marca | Miembros del programa de fidelización | Gasto anual por miembro |
|---|---|---|
| Entrenador | 22.5 millones de miembros | $ 425 por año |
| Kate Spade | 12.3 millones de miembros | $ 285 por año |
| Stuart Weitzman | 5.7 millones de miembros | $ 210 por año |
Experiencias digitales y en la tienda personalizadas
Métricas de personalización digital:
- La personalización en línea impulsa el 18.5% de los ingresos totales
- Tasa de participación de la aplicación móvil: 42% de los miembros de fidelización
- Tasa de conversión de recomendación personalizada: 7.3%
Interacción en las redes sociales y construcción de la comunidad
| Plataforma | Seguidores | Tasa de compromiso |
|---|---|---|
| 8.6 millones | 3.2% | |
| 6.4 millones | 2.7% | |
| Tiktok | 2.1 millones | 4.5% |
Servicio al cliente y soporte
Métricas de rendimiento de soporte al cliente:
- Tiempo de respuesta promedio: 2.4 horas
- Puntuación de satisfacción del cliente: 87%
- Canales de soporte omnicanal: 5 plataformas
- Inversión anual de servicio al cliente: $ 42.3 millones
Comunicaciones de marketing dirigidas
| Canal de marketing | Gasto anual | Tasa de conversión |
|---|---|---|
| Marketing por correo electrónico | $ 18.7 millones | 4.6% |
| Publicidad digital | $ 35.2 millones | 3.9% |
| Reorganización personalizada | $ 12.5 millones | 5.7% |
Tapestry, Inc. (TPR) - Modelo de negocio: canales
Tiendas minoristas (propiedad y operadas)
A partir de 2024, Tapestry opera 1,473 tiendas minoristas a nivel mundial en múltiples marcas:
| Marca | Número de tiendas |
|---|---|
| Entrenador | 892 |
| Kate Spade | 416 |
| Stuart Weitzman | 165 |
Almacenes departamentos al por mayor
Tapestry distribuye productos a través de más de 2,500 socios mayoristas, que incluyen:
- Macy's
- Nordstrom
- Bloomingdale's
- Neiman Marcus
Sitios web de comercio electrónico
Los canales digitales directos al consumidor incluyen:
- Coach.com - Generó $ 785 millones en ventas en línea
- Katespade.com - generó $ 412 millones en ventas en línea
- Stuartweitzman.com - generó $ 213 millones en ventas en línea
Mercados digitales
| Plataforma | Venta anual |
|---|---|
| Amazonas | $ 340 millones |
| Tmall (China) | $ 276 millones |
| Zalando | $ 128 millones |
Aplicaciones de compras móviles
Métricas de rendimiento de la aplicación móvil:
- Aplicación del entrenador: 4.7 millones de usuarios mensuales activos
- Aplicación Kate Spade: 2.3 millones de usuarios mensuales activos
- Ingresos totales de comercio móvil: $ 612 millones
Tapestry, Inc. (TPR) - Modelo de negocio: segmentos de clientes
Consumidores milenarios y generales z conscientes de la moda
A partir de 2023, las marcas de Tapestry apuntan a 18-40 edad demográfica con características de compra específicas:
| Grupo de edad | Gasto anual | Porcentaje del mercado objetivo |
|---|---|---|
| Millennials (25-40) | $ 1,200 - $ 2,500 por año | 42% |
| Gen Z (18-24) | $ 800 - $ 1,500 por año | 28% |
Mujeres profesionales que buscan accesorios de lujo
Demografía de mujeres profesionales dirigidas:
- Ingresos familiares promedio: $ 125,000 - $ 250,000
- Sectores de empleo: corporativo, finanzas, tecnología
- Rango de edad: 28-45 años
Profesionales urbanos de ingresos medios a altos
Características del segmento del consumidor urbano:
| Enfoque geográfico | Ingresos anuales promedio | Gasto de accesorios de lujo |
|---|---|---|
| Top 20 áreas metropolitanas | $150,000 - $300,000 | $ 3,500 - $ 7,000 anualmente |
Consumidores internacionales del mercado de lujo
Desglose del segmento de mercado global:
- China: 35% de la base internacional de consumidores de lujo
- Europa: 25% de la base internacional de consumidores de lujo
- Medio Oriente: 15% de la base internacional de consumidores de lujo
- Japón: 12% de la base internacional de consumidores de lujo
Compradores de moda en línea y fuera de línea
Distribución del canal de compra:
| Canal | Porcentaje de ventas | Valor de transacción promedio |
|---|---|---|
| Minorista en línea | 38% | $450 |
| Tiendas minoristas físicas | 62% | $620 |
Tapestry, Inc. (TPR) - Modelo de negocio: Estructura de costos
Fabricación y abastecimiento de productos
Para el año fiscal 2023, el costo de los bienes de Tapestry vendidos (COGS) fue de $ 2.14 mil millones. Los gastos de fabricación incluyen:
| Categoría | Costo anual |
|---|---|
| Adquisición de materia prima | $ 752 millones |
| Trabajo de trabajo | $ 413 millones |
| Sobrecarga de fabricación | $ 275 millones |
Operaciones y mantenimiento de la tienda minorista
Los gastos relacionados con el comercio minorista para 2023 totalizaron $ 987 millones, que incluyen:
- Gastos de alquiler y arrendamiento de la tienda minorista: $ 412 millones
- Mantenimiento de la tienda y servicios públicos: $ 215 millones
- Equipo de almacenamiento y accesorios: $ 136 millones
Gastos de marketing y publicidad
El gasto total de marketing para el año fiscal 2023 fue de $ 345 millones, desglosado de la siguiente manera:
| Canal de marketing | Gastar |
|---|---|
| Publicidad digital | $ 128 millones |
| Medios tradicionales | $ 87 millones |
| Asociaciones de influencia | $ 64 millones |
Desarrollo de plataforma digital
Inversiones de tecnología e infraestructura digital para 2023:
- Desarrollo de la plataforma de comercio electrónico: $ 42 millones
- Infraestructura: $ 36 millones
- Inversiones de ciberseguridad: $ 22 millones
Salarios y beneficios de los empleados
Gastos totales relacionados con el personal para el año fiscal 2023:
| Categoría | Cantidad |
|---|---|
| Salarios base | $ 621 millones |
| Beneficios de atención médica | $ 89 millones |
| Contribuciones de jubilación | $ 47 millones |
| Compensación basada en acciones | $ 38 millones |
Tapestry, Inc. (TPR) - Modelo de negocio: flujos de ingresos
Ventas minoristas directas
Para el año fiscal 2023, Tapestry reportó ventas netas totales de $ 7.16 mil millones. El desglose directo de ventas minoristas incluye:
| Marca | Ingresos de ventas directos |
|---|---|
| Entrenador | $ 4.28 mil millones |
| Kate Spade | $ 1.62 mil millones |
| Stuart Weitzman | $ 1.26 mil millones |
Distribución al por mayor
Los ingresos al por mayor para el año fiscal 2023 representaron aproximadamente el 35% de las ventas netas totales, lo que equivale a aproximadamente $ 2.51 mil millones.
- Entrenador al por mayor: $ 1.49 mil millones
- Kate Spade al por mayor: $ 0.72 mil millones
- Stuart Weitzman al por mayor: $ 0.30 mil millones
Ingresos de la plataforma de comercio electrónico
Las ventas de canales digitales representaron el 26% de las ventas netas totales en el año fiscal 2023, ascendiendo a $ 1.86 mil millones.
| Canal | Ingresos por comercio electrónico |
|---|---|
| Sitios web directos a consumidores | $ 1.43 mil millones |
| Plataformas digitales de terceros | $ 0.43 mil millones |
Ventas del mercado internacional
Las ventas internacionales en el año fiscal 2023 totalizaron $ 2.86 mil millones, lo que representa el 40% de las ventas netas totales.
- Región de Asia Pacífico: $ 1.29 mil millones
- Europa: $ 0.86 mil millones
- Otros mercados internacionales: $ 0.71 mil millones
Ingresos de licencias y asociación de marca
Los ingresos por licencias para el año fiscal 2023 fueron de $ 56.4 millones.
| Socio de licencia | Contribución de ingresos |
|---|---|
| Licencia de gafas | $ 23.7 millones |
| Asociaciones de fragancia | $ 18.9 millones |
| Licencias de accesorios | $ 13.8 millones |
Tapestry, Inc. (TPR) - Canvas Business Model: Value Propositions
You're looking at the core reasons customers choose Tapestry, Inc. over competitors in the accessible luxury space as of late 2025. It's about delivering premium feel without the top-tier price tag, and the numbers from Fiscal 2025 show where that strategy is working best.
Accessible luxury products with superior design and craftsmanship are central. The performance of the flagship brand, Coach, clearly demonstrates this value proposition is resonating. Coach delivered $5.6 billion in annual revenue for Fiscal 2025, marking +10% constant currency growth. This growth was supported by mid-teens average unit retail (AUR) gains, showing the brand successfully leaned into its strength rather than discounting to drive demand.
The distinct brand identities within the portfolio offer different emotional draws, though performance varied significantly in FY2025. Coach is the clear engine, while the others are undergoing strategic shifts. Here's the quick math on brand revenue contribution for the full fiscal year:
| Brand | FY 2025 Revenue ($ billion) | Year-over-Year Change (%) |
| Coach | $5.6 | +10% (Constant Currency) |
| Kate Spade | $1.20 | -10% |
| Stuart Weitzman | $0.215 | -11% |
The compelling omni-channel experiences across digital and physical stores are a key differentiator. Tapestry, Inc. is successfully integrating these touchpoints to capture demand. For the third quarter of fiscal 2025, direct-to-consumer sales grew 9% year over year. Digital channels were the primary driver, expanding at a mid-teens percentage rate, while physical stores saw mid-single-digit growth. By Q3 FY2025, digital sales represented approximately 30% of total revenues.
Status symbols and emotional connections are being forged, especially with younger demographics. This is evident in the customer acquisition metrics. In North America during the third quarter of fiscal 2025, Tapestry, Inc. acquired over 1.2 million new customers. A significant two-thirds of these new shoppers were Gen Z and Millennials, indicating the accessible luxury positioning is successfully creating emotional connections with aspirational younger buyers. The overall group revenue for FY2025 surpassed $7 billion, reflecting a 5.1% increase versus the prior year.
The company's focus on brand building and operational discipline resulted in a strong gross margin performance:
- FY 2025 Gross Margin: Exceeded 75%.
- Gross Margin Improvement: 210 basis points year-on-year.
- Q3 FY2025 Gross Margin Expansion: 140 basis points versus the prior year.
Finance: draft 13-week cash view by Friday.
Tapestry, Inc. (TPR) - Canvas Business Model: Customer Relationships
You're looking at how Tapestry, Inc. keeps its customers coming back, which is key to their whole operation, especially since their Direct-to-Consumer (DTC) business made up approximately 86% of total net sales in fiscal 2025. Building lasting customer relationships is a stated strategic priority, designed to boost customer lifetime value through better acquisition, retention, and reactivation efforts. It's about making sure that once a customer buys a Coach, kate spade new york, or Stuart Weitzman product, they feel connected enough to buy again, and again. That connection is what turns a single transaction into long-term value.
Data-driven personalization is where the digital platform really helps you see what's working. Tapestry, Inc. uses its customer data and Customer Relationship Management (CRM) systems to segment its base, tailoring marketing and product recommendations to what each person likes. This precision is showing up in the results; for instance, digital revenue saw a mid-teens percentage increase on a constant currency basis in the third quarter of fiscal 2025. The whole point is to use that data to make the experience feel personal, not just transactional. Honestly, this focus on digital engagement is crucial for driving that lifetime value.
The company supports this with loyalty programs and exclusive access points. These programs are central to retention, offering things like special discounts and personalized communications. While the search results noted that loyalty programs give rise to a separate performance obligation for the company, they are described as immaterial individually and in the aggregate in the 10-K filing. Still, these efforts, combined with exclusive member events, help create a premium feel and enhance loyalty. This is all part of delivering compelling omni-channel experiences, making sure the in-store and online journey feels seamless.
The proof of this strategy capturing a new generation is in the acquisition numbers. Tapestry, Inc. acquired over 6.8 million new North American customers during fiscal year 2025. What's more, approximately 60% of those new customers for the year were Gen Z and Millennial consumers. That's a significant shift in the customer base, showing the brand-building is resonating with younger shoppers. You can see the scale of the business that supports these efforts in the overall FY2025 performance, where total revenue hit $7.01 billion.
Here's a quick look at some of the key customer-facing and financial metrics from the end of fiscal 2025:
| Metric | Value |
| Total Net Sales (FY2025) | $7.01 billion |
| Direct-to-Consumer (DTC) Revenue Share (FY2025) | Approximately 86% |
| New North American Customers Acquired (FY2025) | Over 6.8 million |
| New Customers that are Gen Z/Millennial (FY2025) | Approximately 60% |
| Total Shareholder Return (FY2025) | $2.3 billion |
| Annual Dividend Rate (FY2025) | $1.40 per share |
The focus on the customer is clearly tied to the financial outcomes. The company returned $2.3 billion to shareholders in Fiscal 2025, which included the dividend payments at the $1.40 per share annual rate. This capital return program reflects confidence in the cash generation driven by these customer strategies. Finance: draft the FY2026 budget allocation for digital personalization tools by next Wednesday.
Tapestry, Inc. (TPR) - Canvas Business Model: Channels
Tapestry, Inc. deploys a multi-channel strategy to reach its global consumer base, focusing on direct engagement while maintaining selective wholesale presence.
Global network of directly operated retail stores
The physical footprint is a core component, emphasizing brand experience through directly-operated locations. As of the end of fiscal year 2025, Tapestry, Inc. maintained a total of 1,291 directly-operated stores globally. This network is segmented across its primary brands.
- Coach directly-operated store count as of June 28, 2025: 931 locations.
- Kate Spade directly-operated store count as of June 28, 2025: 360 locations.
The distribution of these physical touchpoints shows a significant concentration in international markets for the Coach brand.
| Brand | North America Stores (as of 6/28/2025) | International Stores (as of 6/28/2025) |
| Coach | 324 | 607 |
| Kate Spade | 189 | 171 |
E-commerce platforms (Tapestry.com, brand sites) with mid-teens digital revenue growth in FY2025
Digital channels showed strong acceleration, supporting the overall Direct-to-Consumer (DTC) channel performance. For the full fiscal year 2025, DTC revenue grew by 5% on a constant currency basis. Digital revenue growth for the full year 2025 was reported in the mid-teens percentage range, while global brick and mortar sales saw a low single-digit gain in the same period.
The most recent operational data from the first quarter of fiscal 2026 showed total DTC revenue increasing by 16% on a pro forma constant currency basis, with Digital sales specifically achieving mid-teens growth.
Wholesale distribution to department stores and specialty retailers
Wholesale remains a controlled, yet important, part of the distribution mix. For fiscal year 2025, wholesale represented approximately 13% of Tapestry, Inc.'s total net sales.
The total net sales for Tapestry, Inc. in fiscal year 2025 reached $7.01 billion. The brand revenue contribution within this total was heavily weighted toward the flagship brand.
| Brand | FY2025 Revenue Amount | Approximate % of Total FY2025 Revenue |
| Coach | $5.6 billion | Roughly 80% |
| Kate Spade | $1.2 billion | Approximately 17.1% |
International expansion, prioritizing North America and Greater China
Geographic performance highlights the success of the expansion strategy, particularly in key international markets, as evidenced by first quarter fiscal 2026 growth rates.
- Europe revenue growth (Q1 FY2026): 39%.
- Greater China revenue growth (Q1 FY2026): 20%.
- North America revenue growth (Q1 FY2026): 18%.
For the full fiscal year 2025, constant currency revenue gains were reported in North America at +5%, Europe at +28%, and total APAC at +2%.
Tapestry, Inc. (TPR) - Canvas Business Model: Customer Segments
You're looking at the core of Tapestry, Inc.'s strategy: who is actually buying their products as of late 2025. It's a mix of established luxury buyers and a very deliberate push toward the next generation of spenders. The company is successfully executing a strategy that blends premium branding with broad-market accessibility, which is rare in this sector right now.
The overarching segment is the accessible luxury consumer seeking quality and brand recognition. This customer base is broad, but the success is clearly anchored by the flagship brand. Tapestry, Inc. is focused on building lasting customer relationships to drive customer lifetime value.
The focus on younger demographics is a major driver of current momentum. The company has been highly effective in capturing consumers as they enter the market, which anchors the brand well in their minds for the long term. Here's what the latest numbers show regarding new customer acquisition:
- Tapestry, Inc. acquired over 6.8 million new customers in fiscal year 2025 globally.
- Of those new customers acquired in fiscal year 2025, 60% were from the Gen Z and Millennial demographics.
- In North America specifically, the company acquired approximately 1.5 million new customers in the fourth quarter of fiscal 2025.
- For that same fourth quarter, approximately 60% of the new North American customers were Gen Z or Millennials.
- Coach saw a 21% constant-currency revenue growth in the first quarter of fiscal 2026, validating its strategy with strong Gen Z traction.
Geographically, Tapestry, Inc. maintains a strong base while aggressively pursuing international expansion. North America remains the largest market, but Europe is showing explosive growth. The data from the fourth quarter of fiscal 2025 illustrates this global footprint:
| Region | Q4 FY2025 Revenue Change (Constant Currency) | FY2025 Annual Revenue Contribution (Approximate) |
| North America | +8% | Roughly 60% of total sales |
| Europe | +10% (with 35% growth in Q3 FY2025) | About 6% of market share |
| Asia-Pacific (APAC) | +6% | N/A |
| Greater China (within APAC) | +18% in Q4 FY2025 | N/A |
The customer segments are highly differentiated across the portfolio, which, post-Stuart Weitzman divestiture, centers on Coach and Kate Spade. You can see the distinct target profiles and financial contributions for fiscal year 2025:
| Brand Segment | Primary Customer Profile | FY2025 Annual Revenue | Year-over-Year Revenue Change (Constant Currency) |
| Coach | Middle to upper-income individuals, aged 25-55 | $5.6 billion | +10% |
| Kate Spade | Younger, fashion-forward women, typically aged 20-45 | $1.20 billion | -10% (Still in repositioning) |
| Stuart Weitzman | Affluent customers, primarily women aged 30-60+ | $215 million | -11% (Divestiture pending/completed) |
For the most recent reported quarter, the first quarter of fiscal 2026, the segment performance shows Coach accelerating while Kate Spade continues its recovery path. Coach's net sales jumped 22.1%, while Kate Spade saw an 8.1% decrease in net sales for that period. The company is definitely leaning on Coach to power its current results.
The Stuart Weitzman business was on track to be sold for $105 million, which helps Tapestry, Inc. streamline its focus on the core brands.
Finance: draft 13-week cash view by Friday.
Tapestry, Inc. (TPR) - Canvas Business Model: Cost Structure
You're looking at the major outlays that keep Tapestry, Inc.'s portfolio of iconic brands moving, especially as they push the new Amplify growth strategy. Honestly, for a house of premium accessories, the cost of making the goods is a huge factor.
High cost of goods sold (COGS) due to premium materials like leather is a constant. While Tapestry, Inc. has been driving operational improvements, which helped push the Fiscal 2025 GAAP Gross Margin to 75.4%, that margin is achieved after accounting for the cost of high-quality inputs, like the leather Coach is famous for. This means the raw material and production expense is substantial, even with outsourced manufacturing helping to keep costs efficient.
The overhead, which covers everything from corporate salaries to advertising, is also significant. For the full Fiscal Year 2025, Selling, General, and Administrative (SG&A) expenses hit $4.87 billion on a GAAP basis. On a non-GAAP basis, which strips out some one-time items, the figure was $3.89 billion. That non-GAAP number represents 55.4% of the total Fiscal 2025 sales. You see the leverage working, though, because this was an improvement from the prior year's non-GAAP SG&A percentage of 54.5%.
Here's a quick look at the scale of the business against those major cost buckets for FY2025:
| Financial Metric | Amount (USD) |
| Total Revenue (FY2025) | $7.0 billion |
| Gross Profit (FY2025) | $5.29 billion |
| Implied COGS (FY2025) | Approx. $1.71 billion (Calculated as Revenue minus Gross Profit) |
| SG&A Expense (Non-GAAP, FY2025) | $3.89 billion |
Store operating costs are a major component baked into that SG&A. Tapestry, Inc. supports its global presence, which as of mid-2025 included more than 1,400 stores worldwide. Rent, utilities, and the personnel needed to staff these physical locations across North America, Europe, and Asia represent a fixed and semi-variable cost base that requires consistent sales volume to cover effectively.
Marketing and brand investment are critical to supporting the Amplify growth strategy, which is all about capturing new generations. This spend is essential to maintain brand heat and drive the higher average unit retail prices Coach has been successfully implementing. Key elements driving cost structure decisions include:
- The ongoing investment in digital sales infrastructure, which made up about 30% of total revenue in a recent quarter.
- The cost associated with maintaining a premium brand image, which necessitates high-quality advertising and creative content.
- Managing tariff and duty impacts, which were expected to add approximately $160 million in additional costs in the subsequent fiscal year (FY2026).
- The significant non-cash charge of $855 million recorded in FY2025 related to the impairment of the Kate Spade brand intangible asset, reflecting a reassessment of future cash flow expectations for that segment.
Finance: draft 13-week cash view by Friday.
Tapestry, Inc. (TPR) - Canvas Business Model: Revenue Streams
The total annual revenue for Tapestry, Inc. for the fiscal year ending June 28, 2025, was $7.01B.
The primary sources feeding this top-line figure are detailed below, reflecting the company's multi-channel approach to market penetration.
| Revenue Component | Fiscal Year 2025 Value / Metric |
| Total Annual Revenue | $7.01B |
| Direct-to-Consumer (DTC) Revenue Growth (Constant Currency) | 5% increase for the year |
| Wholesale Revenue Contribution | Not explicitly itemized in dollars; implied as the remainder after DTC and Other |
| Royalties/Other Revenue | Primarily represents royalties earned from brand licensing partners and Middle East sales |
You see the direct-to-consumer channel showing consistent growth across its components for Fiscal Year 2025:
- Direct-to-consumer revenue increased by 5% for the year on a constant currency basis.
- Digital revenue within DTC showed mid-teens growth for the year.
- Global brick and mortar sales achieved a low single-digit gain for the year.
For a more granular look at the third quarter of Fiscal Year 2025, the direct-to-consumer segment demonstrated stronger momentum:
- Direct-to-consumer revenue increased by 9% on a constant currency basis in Q3 FY2025.
- Q3 Digital revenue saw a mid-teens percentage increase.
- Q3 global brick and mortar sales reported a mid-single digit gain.
Royalties earned from brand licensing partners are grouped into the Other revenue category. For instance, in the third quarter of Fiscal 2025, revenue was $1.6B, an increase of 7% versus the prior year on a reported basis. The company returned $300 million to shareholders through dividends in Fiscal 2025, maintaining an annual dividend rate of $1.40 per share.
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