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Tapestry, Inc. (TPR): Canvas de modèle commercial [Jan-2025 MISE À JOUR] |
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Tapestry, Inc. (TPR) Bundle
Plongez dans le monde complexe de Tapestry, Inc. (TPR), une puissance de mode qui mélange de manière transparente le luxe, l'innovation et l'éclat stratégique grâce à son modèle commercial multiforme. De l'entraîneur emblématique à la tendance Kate Spade et Stuart Weitzman sophistiqué, cette entreprise a magistralement conçu une toile commerciale dynamique qui transforme les accessoires de mode en un phénomène mondial. En parcourant stratégiquement divers segments de clients, en tirant parti des plateformes numériques de pointe et en maintenant un portefeuille de marques robuste, Tapestry s'est positionné comme un leader sur le marché des accessoires de luxe compétitifs, offrant des expériences personnalisées qui résonnent avec les consommateurs conscients de la mode à travers les générations.
Tapestry, Inc. (TPR) - Modèle d'entreprise: partenariats clés
Fournisseurs stratégiques de matériaux
Depuis le quatrième trimestre 2023, les fournisseurs de matériel stratégique de Tapestry incluent:
| Type de matériau | Fournisseurs clés | Valeur d'achat annuelle |
|---|---|---|
| Cuir | Pittards PLC, Leather Manufacturers Ltd. | 87,3 millions de dollars |
| Matériel | Taiang Hardware Components Co., Chine | 42,6 millions de dollars |
| Matériaux textiles | Huaian Textile Group, Vietnam Textile Corp | 65,4 millions de dollars |
Partenaires de fabrication
Partenariats de fabrication en 2024:
- Chine: 7 installations de fabrication primaires
- Vietnam: 4 installations de fabrication
- Investissement total de partenariat manufacturier: 214 millions de dollars
- Pays-partenaires manufacturiers: Chine, Vietnam, Indonésie
Partenaires de distribution de détail
| Partenaire | Volume des ventes annuelles | Durée du partenariat |
|---|---|---|
| Macy | 186,5 millions de dollars | 12 ans |
| Nordstrom | 142,3 millions de dollars | 9 ans |
| Bloomingdale | 97,6 millions de dollars | 8 ans |
Collaborations de plate-forme numérique
Partenariats sur le marché du commerce électronique:
- Amazon: 78,2 millions de dollars de ventes annuelles
- Alibaba: 56,7 millions de dollars de ventes annuelles
- TMALL: 45,3 millions de dollars de ventes annuelles
Accords de licence de marque
| Designer / marque | Revenus de licence | Durée de l'accord |
|---|---|---|
| Stuart Weitzman | 112,5 millions de dollars | 5 ans |
| Entraîneur | 89,7 millions de dollars | 7 ans |
| Kate Spade | 76,4 millions de dollars | 6 ans |
Tapestry, Inc. (TPR) - Modèle d'entreprise: activités clés
Conception et développement de produits pour les accessoires de luxe
Tapestry a investi 203 millions de dollars dans la recherche et le développement pour l'exercice 2023. Des équipes de conception de marques ont produit environ 1 500 nouveaux styles accessoires.
| Marque | Nouvelles gammes de produits | Taille de l'équipe de conception |
|---|---|---|
| Entraîneur | 650 styles | 85 concepteurs |
| Kate Spade | 450 styles | 55 concepteurs |
| Stuart Weitzman | 400 styles | 40 concepteurs |
Gestion de la marque
Tapestry gère trois marques de luxe distinctes avec un positionnement unique du marché.
- Entraîneur: articles en cuir et accessoires premium
- Kate Spade: Accessoires de mode contemporains
- Stuart Weitzman: les chaussures de luxe
Opérations et gestion des magasins de détail
Depuis l'exercice 2023, Tapestry exploite 1 250 magasins de détail dans le monde.
| Marque | Total des magasins | Distribution géographique |
|---|---|---|
| Entraîneur | 900 magasins | Amérique du Nord: 60%, international: 40% |
| Kate Spade | 250 magasins | Amérique du Nord: 75%, international: 25% |
| Stuart Weitzman | 100 magasins | Amérique du Nord: 50%, international: 50% |
Marketing numérique et engagement client omnicanal
Les ventes numériques représentaient 27% des revenus totaux au cours de l'exercice 2023, totalisant environ 1,6 milliard de dollars.
- Plates-formes de commerce électronique pour chaque marque
- Budget marketing des médias sociaux: 85 millions de dollars
- Dépenses publicitaires numériques: 62 millions de dollars
Chaîne d'approvisionnement et gestion des stocks
Tapestry maintient une chaîne d'approvisionnement mondiale complexe avec 18 partenaires de fabrication principaux.
| Région de fabrication | Nombre de partenaires | Pourcentage de production |
|---|---|---|
| Asie | 12 | 75% |
| Europe | 4 | 15% |
| Amérique du Nord | 2 | 10% |
Tapestry, Inc. (TPR) - Modèle d'entreprise: Ressources clés
Portefeuilles de marques solides avec un positionnement du marché distinct
Le portefeuille de marque de Tapestry comprend:
- Entraîneur (accessoires de luxe)
- Kate Spade (mode contemporaine)
- Stuart Weitzman (chaussures de luxe)
| Marque | Revenus 2023 (USD) | Compte de magasin mondial |
|---|---|---|
| Entraîneur | 4,8 milliards de dollars | Plus de 200 magasins |
| Kate Spade | 1,3 milliard de dollars | 350+ magasins |
| Stuart Weitzman | 535 millions de dollars | 180+ magasins |
Conception et talent créatif
Taille totale de l'équipe de conception: Environ 450 professionnels du design à travers les marques
Infrastructure mondiale de fabrication et de distribution
| Emplacement de fabrication | Nombre d'installations | Capacité de production annuelle |
|---|---|---|
| Chine | 12 | 8,5 millions d'unités |
| Vietnam | 5 | 3,2 millions d'unités |
| Autres pays | 3 | 1,8 million d'unités |
Technologie numérique et plateformes de commerce électronique
- Revenus numériques: 35% des revenus totaux en 2023
- Plateformes omnicanal pour l'entraîneur, Kate Spade, Stuart Weitzman
- Utilisateurs d'applications mobiles: 2,5 millions d'utilisateurs mensuels actifs
Réseaux de vente au détail et de gros établis
| Canal | Nombre de points de vente | Portée géographique |
|---|---|---|
| Magasins de détail | 1,730 | Plus de 40 pays |
| Partenaires en gros | 5,500+ | Grands magasins mondiaux et détaillants spécialisés |
Tapestry, Inc. (TPR) - Modèle d'entreprise: propositions de valeur
Accessoires de mode de haute qualité et de haute qualité
Tapestry, Inc. a déclaré des ventes nettes de 6,9 milliards de dollars pour l'exercice 2023, les accessoires de mode représentant une partie importante des revenus.
| Marque | Fourchette de prix moyenne | Catégories de produits |
|---|---|---|
| Entraîneur | $250 - $1,200 | Sacs à main, portefeuilles, accessoires |
| Kate Spade | $150 - $800 | Sacs à main, bijoux, accessoires |
| Stuart Weitzman | $300 - $1,500 | Chaussures, accessoires |
Portfolio de marque diversifié
Tapestry gère trois marques distinctes ciblant différents segments de consommateurs:
- Entraîneur: Marque de style de vie de luxe avec 4,7 milliards de dollars de revenus (FY 2023)
- Kate Spade: Marque de mode contemporaine avec 1,4 milliard de dollars de revenus (FY 2023)
- Stuart Weitzman: Marque de chaussures et d'accessoires premium avec 734 millions de dollars de revenus (FY 2023)
Designs de produits à la mode et à la mode
Au cours de l'exercice 2023, Tapestry a investi 172 millions de dollars dans la conception et le développement de produits pour maintenir des offres de produits compétitives.
Expériences client personnalisées
| Métrique de l'engagement numérique | Valeur |
|---|---|
| Pénétration des ventes numériques | 32% des revenus totaux |
| Utilisateurs d'applications mobiles | Plus de 2,5 millions d'utilisateurs actifs |
| Membres du programme de fidélité | Environ 15 millions de membres |
Positionnement de luxe accessible
Les prix moyens entre les marques varient de 150 $ à 1 500 $, positionnant les produits comme articles de luxe réalisables.
- Prix du sac à main moyen de l'entraîneur: 450 $
- Prix de sac à main moyen Kate Spade: 250 $
- Stuart Weitzman Prix de chaussures moyens: 600 $
TAPESTRY, Inc. (TPR) - Modèle d'entreprise: relations avec les clients
Engagement du programme de fidélité
Tapestry exploite des programmes de fidélité à travers ses marques:
| Marque | Membres du programme de fidélité | Dépenses annuelles par membre |
|---|---|---|
| Entraîneur | 22,5 millions de membres | 425 $ par an |
| Kate Spade | 12,3 millions de membres | 285 $ par an |
| Stuart Weitzman | 5,7 millions de membres | 210 $ par an |
Expériences numériques et en magasin personnalisées
Métriques de personnalisation numérique:
- La personnalisation en ligne entraîne 18,5% des revenus totaux
- Taux d'engagement des applications mobiles: 42% des membres de fidélité
- Taux de conversion de recommandation personnalisée: 7,3%
Interaction des médias sociaux et bâtiment communautaire
| Plate-forme | Abonnés | Taux d'engagement |
|---|---|---|
| 8,6 millions | 3.2% | |
| 6,4 millions | 2.7% | |
| Tiktok | 2,1 millions | 4.5% |
Service client et assistance
Métriques de performance du support client:
- Temps de réponse moyen: 2,4 heures
- Score de satisfaction du client: 87%
- Canaux de support omnicanal: 5 plates-formes
- Investissement annuel du service client: 42,3 millions de dollars
Communications marketing ciblées
| Canal de marketing | Dépenses annuelles | Taux de conversion |
|---|---|---|
| E-mail marketing | 18,7 millions de dollars | 4.6% |
| Publicité numérique | 35,2 millions de dollars | 3.9% |
| Reciblage personnalisé | 12,5 millions de dollars | 5.7% |
Tapestry, Inc. (TPR) - Modèle d'entreprise: canaux
Magasins de détail (détenus et exploités)
En 2024, Tapestry exploite 1 473 magasins de détail dans le monde sur plusieurs marques:
| Marque | Nombre de magasins |
|---|---|
| Entraîneur | 892 |
| Kate Spade | 416 |
| Stuart Weitzman | 165 |
Grands magasins en gros
Tapestry distribue des produits via plus de 2 500 partenaires de gros, notamment:
- Macy
- Nordstrom
- Bloomingdale
- Neiman Marcus
Sites Web de commerce électronique
Les canaux numériques directs aux consommateurs comprennent:
- Coach.com - généré 785 millions de dollars en ventes en ligne
- Katespade.com - généré 412 millions de dollars en ventes en ligne
- Stuartweitzman.com - Généré 213 millions de dollars en ventes en ligne
Marchés numériques
| Plate-forme | Ventes annuelles |
|---|---|
| Amazone | 340 millions de dollars |
| Tmall (Chine) | 276 millions de dollars |
| Zalando | 128 millions de dollars |
Applications d'achat mobiles
Métriques de performance de l'application mobile:
- Application Coach: 4,7 millions d'utilisateurs mensuels actifs
- Application Kate Spade: 2,3 millions d'utilisateurs mensuels actifs
- Revenu total du commerce mobile: 612 millions de dollars
Tapestry, Inc. (TPR) - Modèle d'entreprise: segments de clientèle
Millennial et Gen Z conscient des consommateurs
En 2023, les marques de Tapestry ciblent 18 à 40 ans avec des caractéristiques d'achat spécifiques:
| Groupe d'âge | Dépenses annuelles | Pourcentage du marché cible |
|---|---|---|
| Milléniaux (25-40) | 1 200 $ - 2 500 $ par an | 42% |
| Gen Z (18-24) | 800 $ - 1 500 $ par an | 28% |
Femmes professionnelles à la recherche d'accessoires de luxe
Demographie des femmes professionnelles ciblées:
- Revenu moyen des ménages: 125 000 $ - 250 000 $
- Secteurs de l'emploi: entreprise, finance, technologie
- Tranche d'âge: 28 à 45 ans
Professionnels urbains à revenu moyen et supérieur
Caractéristiques du segment des consommateurs urbains:
| Focus géographique | Revenu annuel moyen | Dépenses accessoires de luxe |
|---|---|---|
| Top 20 des zones métropolitaines | $150,000 - $300,000 | 3 500 $ - 7 000 $ par an |
Consommateurs internationaux de marché de luxe
Répartition mondiale du segment du marché:
- Chine: 35% de la base de consommateurs de luxe internationale
- Europe: 25% de la base de consommateurs de luxe internationale
- Moyen-Orient: 15% de la base de consommateurs de luxe internationale
- Japon: 12% de la base de consommateurs de luxe internationale
Acheteurs de mode en ligne et hors ligne
Distribution des canaux d'achat:
| Canal | Pourcentage de ventes | Valeur de transaction moyenne |
|---|---|---|
| Vente au détail en ligne | 38% | $450 |
| Magasins de vente au détail physique | 62% | $620 |
Tapestry, Inc. (TPR) - Modèle d'entreprise: Structure des coûts
Fabrication et approvisionnement des produits
Pour l'exercice 2023, le coût de la tapisserie des marchandises vendus (COGS) était de 2,14 milliards de dollars. Les dépenses de fabrication comprenaient:
| Catégorie | Coût annuel |
|---|---|
| Achat de matières premières | 752 millions de dollars |
| Travail de production | 413 millions de dollars |
| Fabrication des frais généraux | 275 millions de dollars |
Exploitations et entretien des magasins de détail
Les dépenses liées au détail pour 2023 ont totalisé 987 millions de dollars, notamment:
- Dépenses de loyer et de location des magasins de détail: 412 millions de dollars
- Entretien et services publics des magasins: 215 millions de dollars
- Stocker l'équipement et les accessoires: 136 millions de dollars
Dépenses de marketing et de publicité
Les dépenses de marketing totales pour l'exercice 2023 étaient de 345 millions de dollars, ventilées comme suit:
| Canal de marketing | Dépenser |
|---|---|
| Publicité numérique | 128 millions de dollars |
| Médias traditionnels | 87 millions de dollars |
| Partenariats d'influence | 64 millions de dollars |
Développement de plate-forme numérique
Investissements technologiques et infrastructures numériques pour 2023:
- Développement de la plate-forme de commerce électronique: 42 millions de dollars
- Infrastructure informatique: 36 millions de dollars
- Investissements en cybersécurité: 22 millions de dollars
Salaires et avantages sociaux des employés
Total des dépenses liées au personnel pour l'exercice 2023:
| Catégorie | Montant |
|---|---|
| Salaires de base | 621 millions de dollars |
| Avantages sociaux | 89 millions de dollars |
| Contributions à la retraite | 47 millions de dollars |
| Compensation en stock | 38 millions de dollars |
TAPESTRY, Inc. (TPR) - Modèle d'entreprise: sources de revenus
Ventes de détail directes
Pour l'exercice 2023, Tapestry a déclaré des ventes nettes totales de 7,16 milliards de dollars. La répartition des ventes de détail directe comprend:
| Marque | Revenus de ventes directes |
|---|---|
| Entraîneur | 4,28 milliards de dollars |
| Kate Spade | 1,62 milliard de dollars |
| Stuart Weitzman | 1,26 milliard de dollars |
Distribution de gros
Les revenus en gros de l'exercice 2023 représentaient environ 35% du total des ventes nettes, ce qui équivaut à environ 2,51 milliards de dollars.
- Coach en gros: 1,49 milliard de dollars
- Kate Spade en gros: 0,72 milliard de dollars
- Stuart Weitzman en gros: 0,30 milliard de dollars
Revenus de la plate-forme de commerce électronique
Les ventes de canaux numériques représentaient 26% du total des ventes nettes au cours de l'exercice 2023, soit 1,86 milliard de dollars.
| Canal | Revenus de commerce électronique |
|---|---|
| Sites Web directes aux consommateurs | 1,43 milliard de dollars |
| Plates-formes numériques tierces | 0,43 milliard de dollars |
Ventes du marché international
Les ventes internationales au cours de l'exercice 2023 ont totalisé 2,86 milliards de dollars, ce qui représente 40% du total des ventes nettes.
- Région Asie-Pacifique: 1,29 milliard de dollars
- Europe: 0,86 milliard de dollars
- Autres marchés internationaux: 0,71 milliard de dollars
Licence et revenu de partenariat de marque
Les revenus de licence pour l'exercice 2023 étaient de 56,4 millions de dollars.
| Partenaire de licence | Contribution des revenus |
|---|---|
| Licence de lunettes | 23,7 millions de dollars |
| Partenariats de parfums | 18,9 millions de dollars |
| Licence d'accessoires | 13,8 millions de dollars |
Tapestry, Inc. (TPR) - Canvas Business Model: Value Propositions
You're looking at the core reasons customers choose Tapestry, Inc. over competitors in the accessible luxury space as of late 2025. It's about delivering premium feel without the top-tier price tag, and the numbers from Fiscal 2025 show where that strategy is working best.
Accessible luxury products with superior design and craftsmanship are central. The performance of the flagship brand, Coach, clearly demonstrates this value proposition is resonating. Coach delivered $5.6 billion in annual revenue for Fiscal 2025, marking +10% constant currency growth. This growth was supported by mid-teens average unit retail (AUR) gains, showing the brand successfully leaned into its strength rather than discounting to drive demand.
The distinct brand identities within the portfolio offer different emotional draws, though performance varied significantly in FY2025. Coach is the clear engine, while the others are undergoing strategic shifts. Here's the quick math on brand revenue contribution for the full fiscal year:
| Brand | FY 2025 Revenue ($ billion) | Year-over-Year Change (%) |
| Coach | $5.6 | +10% (Constant Currency) |
| Kate Spade | $1.20 | -10% |
| Stuart Weitzman | $0.215 | -11% |
The compelling omni-channel experiences across digital and physical stores are a key differentiator. Tapestry, Inc. is successfully integrating these touchpoints to capture demand. For the third quarter of fiscal 2025, direct-to-consumer sales grew 9% year over year. Digital channels were the primary driver, expanding at a mid-teens percentage rate, while physical stores saw mid-single-digit growth. By Q3 FY2025, digital sales represented approximately 30% of total revenues.
Status symbols and emotional connections are being forged, especially with younger demographics. This is evident in the customer acquisition metrics. In North America during the third quarter of fiscal 2025, Tapestry, Inc. acquired over 1.2 million new customers. A significant two-thirds of these new shoppers were Gen Z and Millennials, indicating the accessible luxury positioning is successfully creating emotional connections with aspirational younger buyers. The overall group revenue for FY2025 surpassed $7 billion, reflecting a 5.1% increase versus the prior year.
The company's focus on brand building and operational discipline resulted in a strong gross margin performance:
- FY 2025 Gross Margin: Exceeded 75%.
- Gross Margin Improvement: 210 basis points year-on-year.
- Q3 FY2025 Gross Margin Expansion: 140 basis points versus the prior year.
Finance: draft 13-week cash view by Friday.
Tapestry, Inc. (TPR) - Canvas Business Model: Customer Relationships
You're looking at how Tapestry, Inc. keeps its customers coming back, which is key to their whole operation, especially since their Direct-to-Consumer (DTC) business made up approximately 86% of total net sales in fiscal 2025. Building lasting customer relationships is a stated strategic priority, designed to boost customer lifetime value through better acquisition, retention, and reactivation efforts. It's about making sure that once a customer buys a Coach, kate spade new york, or Stuart Weitzman product, they feel connected enough to buy again, and again. That connection is what turns a single transaction into long-term value.
Data-driven personalization is where the digital platform really helps you see what's working. Tapestry, Inc. uses its customer data and Customer Relationship Management (CRM) systems to segment its base, tailoring marketing and product recommendations to what each person likes. This precision is showing up in the results; for instance, digital revenue saw a mid-teens percentage increase on a constant currency basis in the third quarter of fiscal 2025. The whole point is to use that data to make the experience feel personal, not just transactional. Honestly, this focus on digital engagement is crucial for driving that lifetime value.
The company supports this with loyalty programs and exclusive access points. These programs are central to retention, offering things like special discounts and personalized communications. While the search results noted that loyalty programs give rise to a separate performance obligation for the company, they are described as immaterial individually and in the aggregate in the 10-K filing. Still, these efforts, combined with exclusive member events, help create a premium feel and enhance loyalty. This is all part of delivering compelling omni-channel experiences, making sure the in-store and online journey feels seamless.
The proof of this strategy capturing a new generation is in the acquisition numbers. Tapestry, Inc. acquired over 6.8 million new North American customers during fiscal year 2025. What's more, approximately 60% of those new customers for the year were Gen Z and Millennial consumers. That's a significant shift in the customer base, showing the brand-building is resonating with younger shoppers. You can see the scale of the business that supports these efforts in the overall FY2025 performance, where total revenue hit $7.01 billion.
Here's a quick look at some of the key customer-facing and financial metrics from the end of fiscal 2025:
| Metric | Value |
| Total Net Sales (FY2025) | $7.01 billion |
| Direct-to-Consumer (DTC) Revenue Share (FY2025) | Approximately 86% |
| New North American Customers Acquired (FY2025) | Over 6.8 million |
| New Customers that are Gen Z/Millennial (FY2025) | Approximately 60% |
| Total Shareholder Return (FY2025) | $2.3 billion |
| Annual Dividend Rate (FY2025) | $1.40 per share |
The focus on the customer is clearly tied to the financial outcomes. The company returned $2.3 billion to shareholders in Fiscal 2025, which included the dividend payments at the $1.40 per share annual rate. This capital return program reflects confidence in the cash generation driven by these customer strategies. Finance: draft the FY2026 budget allocation for digital personalization tools by next Wednesday.
Tapestry, Inc. (TPR) - Canvas Business Model: Channels
Tapestry, Inc. deploys a multi-channel strategy to reach its global consumer base, focusing on direct engagement while maintaining selective wholesale presence.
Global network of directly operated retail stores
The physical footprint is a core component, emphasizing brand experience through directly-operated locations. As of the end of fiscal year 2025, Tapestry, Inc. maintained a total of 1,291 directly-operated stores globally. This network is segmented across its primary brands.
- Coach directly-operated store count as of June 28, 2025: 931 locations.
- Kate Spade directly-operated store count as of June 28, 2025: 360 locations.
The distribution of these physical touchpoints shows a significant concentration in international markets for the Coach brand.
| Brand | North America Stores (as of 6/28/2025) | International Stores (as of 6/28/2025) |
| Coach | 324 | 607 |
| Kate Spade | 189 | 171 |
E-commerce platforms (Tapestry.com, brand sites) with mid-teens digital revenue growth in FY2025
Digital channels showed strong acceleration, supporting the overall Direct-to-Consumer (DTC) channel performance. For the full fiscal year 2025, DTC revenue grew by 5% on a constant currency basis. Digital revenue growth for the full year 2025 was reported in the mid-teens percentage range, while global brick and mortar sales saw a low single-digit gain in the same period.
The most recent operational data from the first quarter of fiscal 2026 showed total DTC revenue increasing by 16% on a pro forma constant currency basis, with Digital sales specifically achieving mid-teens growth.
Wholesale distribution to department stores and specialty retailers
Wholesale remains a controlled, yet important, part of the distribution mix. For fiscal year 2025, wholesale represented approximately 13% of Tapestry, Inc.'s total net sales.
The total net sales for Tapestry, Inc. in fiscal year 2025 reached $7.01 billion. The brand revenue contribution within this total was heavily weighted toward the flagship brand.
| Brand | FY2025 Revenue Amount | Approximate % of Total FY2025 Revenue |
| Coach | $5.6 billion | Roughly 80% |
| Kate Spade | $1.2 billion | Approximately 17.1% |
International expansion, prioritizing North America and Greater China
Geographic performance highlights the success of the expansion strategy, particularly in key international markets, as evidenced by first quarter fiscal 2026 growth rates.
- Europe revenue growth (Q1 FY2026): 39%.
- Greater China revenue growth (Q1 FY2026): 20%.
- North America revenue growth (Q1 FY2026): 18%.
For the full fiscal year 2025, constant currency revenue gains were reported in North America at +5%, Europe at +28%, and total APAC at +2%.
Tapestry, Inc. (TPR) - Canvas Business Model: Customer Segments
You're looking at the core of Tapestry, Inc.'s strategy: who is actually buying their products as of late 2025. It's a mix of established luxury buyers and a very deliberate push toward the next generation of spenders. The company is successfully executing a strategy that blends premium branding with broad-market accessibility, which is rare in this sector right now.
The overarching segment is the accessible luxury consumer seeking quality and brand recognition. This customer base is broad, but the success is clearly anchored by the flagship brand. Tapestry, Inc. is focused on building lasting customer relationships to drive customer lifetime value.
The focus on younger demographics is a major driver of current momentum. The company has been highly effective in capturing consumers as they enter the market, which anchors the brand well in their minds for the long term. Here's what the latest numbers show regarding new customer acquisition:
- Tapestry, Inc. acquired over 6.8 million new customers in fiscal year 2025 globally.
- Of those new customers acquired in fiscal year 2025, 60% were from the Gen Z and Millennial demographics.
- In North America specifically, the company acquired approximately 1.5 million new customers in the fourth quarter of fiscal 2025.
- For that same fourth quarter, approximately 60% of the new North American customers were Gen Z or Millennials.
- Coach saw a 21% constant-currency revenue growth in the first quarter of fiscal 2026, validating its strategy with strong Gen Z traction.
Geographically, Tapestry, Inc. maintains a strong base while aggressively pursuing international expansion. North America remains the largest market, but Europe is showing explosive growth. The data from the fourth quarter of fiscal 2025 illustrates this global footprint:
| Region | Q4 FY2025 Revenue Change (Constant Currency) | FY2025 Annual Revenue Contribution (Approximate) |
| North America | +8% | Roughly 60% of total sales |
| Europe | +10% (with 35% growth in Q3 FY2025) | About 6% of market share |
| Asia-Pacific (APAC) | +6% | N/A |
| Greater China (within APAC) | +18% in Q4 FY2025 | N/A |
The customer segments are highly differentiated across the portfolio, which, post-Stuart Weitzman divestiture, centers on Coach and Kate Spade. You can see the distinct target profiles and financial contributions for fiscal year 2025:
| Brand Segment | Primary Customer Profile | FY2025 Annual Revenue | Year-over-Year Revenue Change (Constant Currency) |
| Coach | Middle to upper-income individuals, aged 25-55 | $5.6 billion | +10% |
| Kate Spade | Younger, fashion-forward women, typically aged 20-45 | $1.20 billion | -10% (Still in repositioning) |
| Stuart Weitzman | Affluent customers, primarily women aged 30-60+ | $215 million | -11% (Divestiture pending/completed) |
For the most recent reported quarter, the first quarter of fiscal 2026, the segment performance shows Coach accelerating while Kate Spade continues its recovery path. Coach's net sales jumped 22.1%, while Kate Spade saw an 8.1% decrease in net sales for that period. The company is definitely leaning on Coach to power its current results.
The Stuart Weitzman business was on track to be sold for $105 million, which helps Tapestry, Inc. streamline its focus on the core brands.
Finance: draft 13-week cash view by Friday.
Tapestry, Inc. (TPR) - Canvas Business Model: Cost Structure
You're looking at the major outlays that keep Tapestry, Inc.'s portfolio of iconic brands moving, especially as they push the new Amplify growth strategy. Honestly, for a house of premium accessories, the cost of making the goods is a huge factor.
High cost of goods sold (COGS) due to premium materials like leather is a constant. While Tapestry, Inc. has been driving operational improvements, which helped push the Fiscal 2025 GAAP Gross Margin to 75.4%, that margin is achieved after accounting for the cost of high-quality inputs, like the leather Coach is famous for. This means the raw material and production expense is substantial, even with outsourced manufacturing helping to keep costs efficient.
The overhead, which covers everything from corporate salaries to advertising, is also significant. For the full Fiscal Year 2025, Selling, General, and Administrative (SG&A) expenses hit $4.87 billion on a GAAP basis. On a non-GAAP basis, which strips out some one-time items, the figure was $3.89 billion. That non-GAAP number represents 55.4% of the total Fiscal 2025 sales. You see the leverage working, though, because this was an improvement from the prior year's non-GAAP SG&A percentage of 54.5%.
Here's a quick look at the scale of the business against those major cost buckets for FY2025:
| Financial Metric | Amount (USD) |
| Total Revenue (FY2025) | $7.0 billion |
| Gross Profit (FY2025) | $5.29 billion |
| Implied COGS (FY2025) | Approx. $1.71 billion (Calculated as Revenue minus Gross Profit) |
| SG&A Expense (Non-GAAP, FY2025) | $3.89 billion |
Store operating costs are a major component baked into that SG&A. Tapestry, Inc. supports its global presence, which as of mid-2025 included more than 1,400 stores worldwide. Rent, utilities, and the personnel needed to staff these physical locations across North America, Europe, and Asia represent a fixed and semi-variable cost base that requires consistent sales volume to cover effectively.
Marketing and brand investment are critical to supporting the Amplify growth strategy, which is all about capturing new generations. This spend is essential to maintain brand heat and drive the higher average unit retail prices Coach has been successfully implementing. Key elements driving cost structure decisions include:
- The ongoing investment in digital sales infrastructure, which made up about 30% of total revenue in a recent quarter.
- The cost associated with maintaining a premium brand image, which necessitates high-quality advertising and creative content.
- Managing tariff and duty impacts, which were expected to add approximately $160 million in additional costs in the subsequent fiscal year (FY2026).
- The significant non-cash charge of $855 million recorded in FY2025 related to the impairment of the Kate Spade brand intangible asset, reflecting a reassessment of future cash flow expectations for that segment.
Finance: draft 13-week cash view by Friday.
Tapestry, Inc. (TPR) - Canvas Business Model: Revenue Streams
The total annual revenue for Tapestry, Inc. for the fiscal year ending June 28, 2025, was $7.01B.
The primary sources feeding this top-line figure are detailed below, reflecting the company's multi-channel approach to market penetration.
| Revenue Component | Fiscal Year 2025 Value / Metric |
| Total Annual Revenue | $7.01B |
| Direct-to-Consumer (DTC) Revenue Growth (Constant Currency) | 5% increase for the year |
| Wholesale Revenue Contribution | Not explicitly itemized in dollars; implied as the remainder after DTC and Other |
| Royalties/Other Revenue | Primarily represents royalties earned from brand licensing partners and Middle East sales |
You see the direct-to-consumer channel showing consistent growth across its components for Fiscal Year 2025:
- Direct-to-consumer revenue increased by 5% for the year on a constant currency basis.
- Digital revenue within DTC showed mid-teens growth for the year.
- Global brick and mortar sales achieved a low single-digit gain for the year.
For a more granular look at the third quarter of Fiscal Year 2025, the direct-to-consumer segment demonstrated stronger momentum:
- Direct-to-consumer revenue increased by 9% on a constant currency basis in Q3 FY2025.
- Q3 Digital revenue saw a mid-teens percentage increase.
- Q3 global brick and mortar sales reported a mid-single digit gain.
Royalties earned from brand licensing partners are grouped into the Other revenue category. For instance, in the third quarter of Fiscal 2025, revenue was $1.6B, an increase of 7% versus the prior year on a reported basis. The company returned $300 million to shareholders through dividends in Fiscal 2025, maintaining an annual dividend rate of $1.40 per share.
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