NASDAQ, Inc. (NDAQ): ANSOFF Matrix Analysis [Jan-2025 Mis à jour]

Dans le paysage dynamique des marchés financiers, Nasdaq, Inc. (NDAQ) est à l'avant-garde de l'innovation stratégique, créant méticuleusement une feuille de route transformatrice qui transcende les limites d'échange traditionnelles. En tirant stratégiquement la matrice ANSOFF, la société est sur le point de révolutionner son approche à travers la pénétration du marché, le développement, l'innovation des produits et la diversification - promettant une réimagination audacieuse des infrastructures technologiques financières qui pourraient redéfinir le fonctionnement des marchés mondiaux et interagir dans un écosystème de plus en plus numérique.

NASDAQ, Inc. (NDAQ) - Matrice Ansoff: pénétration du marché

Développer les services de données et d'analyse pour les clients du marché financier existants

En 2022, le segment des technologies de marché du NASDAQ a généré 348 millions de dollars de revenus. L'entreprise a élargi ses solutions de données de marché avec 1 245 clients d'entreprise utilisant des plateformes d'analyse avancées.

Augmenter la vente croisée des solutions technologiques du marché

Le NASDAQ a atteint un taux de réussite croisé de 38% dans ses solutions technologiques en 2022, générant 215 millions de dollars supplémentaires de revenus de clients existants.

• Solutions de surveillance du marché: taux d'adoption de 42%
• Mises à niveau de la plate-forme de négociation: taux d'adoption de 35%
• Technologie de conformité: taux d'adoption de 29%

Améliorer la compétitivité des prix pour les services d'inscription et de trading

Le NASDAQ a réduit les frais d'inscription de 12% en 2022, attirant 87 nouvelles annonces d'entreprises avec une capitalisation boursière totale de 342 milliards de dollars.

Développer des outils de surveillance du marché plus complets

Le NASDAQ a investi 76 millions de dollars dans la technologie de surveillance du marché, couvrant 98% des activités commerciales sur les marchés mondiaux.

• Surveillance des échanges algorithmiques: capacités de détection en temps réel
• Systèmes de prévention de la fraude: taux de précision de 99,7%
• Outils de conformité réglementaire: couvre 42 échanges mondiaux

Améliorer la rétention de la clientèle grâce à des mises à niveau technologiques avancées

Le NASDAQ a atteint un taux de rétention de la clientèle de 94% en 2022, les mises à niveau technologiques contribuant à 276 millions de dollars de revenus récurrents.

NASDAQ, Inc. (NDAQ) - Matrice Ansoff: développement du marché

Explorez l'expansion des marchés financiers émergents en Asie et en Amérique latine

La stratégie de développement du marché du NASDAQ se concentre sur les principaux marchés émergents avec un potentiel de croissance significatif:

Cibler les échanges régionaux plus petits contre la technologie et les services d'inscription

La stratégie de licence technologique du NASDAQ comprend:

• Technologie de surveillance du marché déployé sur 52 marchés mondiaux
• Listing des services d'expansion à 18 échanges régionaux de taille moyenne
• Revenus de licence technologique: 237 millions de dollars en 2022

Développer des solutions de marché localisées pour les institutions financières internationales

Développez les données du marché et les services d'indice dans les nouvelles régions géographiques

Métriques d'extension des données du marché:

• Abonders de données sur le marché mondial: 11 200 clients institutionnels
• Nouveaux contrats de données sur le marché régional: 127 en 2022
• Index Licensing Revenue: 563 millions de dollars

Poursuivre des partenariats stratégiques avec les régulateurs financiers sur les marchés inexploités

NASDAQ, Inc. (NDAQ) - Matrice Ansoff: développement de produits

Lancez les plates-formes de renseignement de marché avancées à AI avancées

La plate-forme NASDAQ Marketplace Insights a généré 44,3 millions de dollars de revenus au T2 2022. Les solutions alimentées par AI représentaient 18,2% des offres de produits d'intelligence du marché total.

Développer des solutions de trading et de règlement basées sur la blockchain

Le NASDAQ a investi 12,5 millions de dollars dans le développement de la technologie blockchain en 2022. Les solutions de blockchain couvrent actuellement 3,7% de l'infrastructure de négociation totale.

• Investissement en blockchain: 12,5 millions de dollars
• Couverture des infrastructures commerciales: 3,7%
• Réduction potentielle des coûts de transaction: 22%

Créer des produits d'index ESG plus sophistiqués

ESG Index Products a généré 67,2 millions de dollars en 2022, ce qui représente une croissance de 8,9% par rapport à l'année précédente.

Innover les outils de cybersécurité et de gestion des risques

La gamme de produits de cybersécurité a généré 89,4 millions de dollars en 2022, avec une croissance de 15,6% de l'adoption des clients d'entreprise.

• Revenus de produits de cybersécurité: 89,4 millions de dollars
• Taux d'adoption des clients de l'entreprise: 15,6%
• Cycle de développement moyen des produits: 9,3 mois

Concevoir l'analyse des données du marché de nouvelle génération

L'analyse des données du marché de l'apprentissage automatique a généré 53,7 millions de dollars, avec une expansion de 22,4% d'une année à l'autre.

NASDAQ, Inc. (NDAQ) - Matrice Ansoff: Diversification

Investissez dans la crypto-monnaie et l'infrastructure de trading d'actifs numériques

Le NASDAQ a alloué 50 millions de dollars pour le développement des infrastructures d'actifs numériques en 2022. La société a lancé la plate-forme NASDAQ Digital Assets au troisième trimestre 2022, soutenant 12 mécanismes de trading de crypto-monnaie différents.

Explorez les opportunités dans les investissements de startup fintech

En 2022, Nasdaq Ventures a investi 75 millions de dollars dans 8 startups fintech, se concentrant sur les technologies financières de la blockchain et de l'IA.

• Investissement total de fintech: 75 millions de dollars
• Nombre d'investissements en démarrage: 8
• Secteurs d'investissement primaires: Blockchain, IA Financial Technologies

Développer des plateformes de technologie éducative pour une formation sur le marché financier

Le NASDAQ a investi 25 millions de dollars dans le développement de plateformes de formation sur les marchés financiers en ligne, atteignant 45 000 commerçants professionnels en 2022.

Créer des services de conseil pour la transformation numérique dans les échanges financiers

Le NASDAQ a généré 95 millions de dollars auprès des services de conseil en transformation numérique en 2022, travaillant avec 22 échanges financiers internationaux.

• Revenus de consultation: 95 millions de dollars
• Nombre de clients internationaux: 22
• Focus du service: échange de la modernisation numérique

Se développer dans les secteurs de la technologie adjacente soutenant l'infrastructure des marchés financiers

Le NASDAQ a investi 110 millions de dollars dans l'expansion du soutien aux infrastructures technologiques, ciblant les solutions de marché financier basées sur le cloud.

Nasdaq, Inc. (NDAQ) - Ansoff Matrix: Market Penetration

You're looking at how Nasdaq, Inc. (NDAQ) can sell more of its existing products and services into its current markets. This is about deepening relationships and increasing the share of wallet with the clients you already serve, so let's look at the hard numbers supporting these moves.

To increase trading volume incentives for high-frequency traders on US and Nordic exchanges, you can point to the existing activity. For instance, during the Russell reconstitution, Nasdaq's Closing Cross executed 2.5 billion shares in 0.871 seconds, representing a notional value of $102.5 billion in U.S. equities. On the Nordic side, under the equities Maker Liquidity Provider Scheme Tier 1, maker fees for large cap shares can be as low as -0.05 bps.

For offering bundled subscriptions for Market Data and Index products to existing institutional clients, the growth in these segments shows the potential. Index revenue reached $206 million in the third quarter of 2025, with $91 billion in net inflows over the trailing twelve months. In the second quarter of 2025, Index revenue was $196 million, with $20 billion in net inflows for that quarter alone. The overall Solutions revenue, which includes Index, was $1.0 billion in Q3 2025, marking a 15% increase year-over-year.

Aggressively cross-selling Anti-Financial Crime (AFC) solutions to current exchange-listed companies ties directly into the Financial Technology segment's performance. Financial Technology revenue hit $457 million in Q3 2025, a 23% increase over the prior year period. Specifically, Financial Crime Management Technology revenue saw a 21% increase in Q1 2025. Furthermore, Nasdaq Verafin's new digital worker is designed to reduce anti-money laundering alert review workload by more than 80%.

Targeted campaigns to boost retail investor participation in Nasdaq-listed options and futures have a strong base to build upon. Retail investors accounted for 21% of daily trading volume on the Nasdaq as of mid-2025. In the first half of 2025, self-directed investors added $155.3 billion in single-stock and ETF flows. U.S. equity options volume reached 1,018 million contracts in Q3 2025. For options market makers, a rebate of $0.40 per contract is available for adding liquidity in Non-Penny Symbols above a 0.10% threshold of total industry customer equity and ETF option ADV contracts.

Driving higher adoption of the core trading platform by offering a 15% fee reduction for new market makers is a direct lever. The overall U.S. matched equity volume for October 2025 was 65,603 million shares. Nasdaq extended its listing leadership to 46 consecutive quarters.

Here's a quick look at the financial scale of the relevant segments for market penetration efforts in 2025:

Focusing on deepening penetration means maximizing these existing streams:

• Achieve 50% adoption of bundled Market Data and Index subscriptions among the top 100 institutional clients by year-end.
• Secure 50 new exchange-listed companies as clients for the Financial Crime Management Technology in the next 12 months.
• Increase the average daily options contract volume from retail sources by 10% over Q3 2025 levels.
• Onboard 20 new market makers by offering the 15% fee reduction incentive.
• Target a 5% increase in overall U.S. matched equity volume compared to the 65,603 million shares traded in October 2025.

Nasdaq, Inc. (NDAQ) - Ansoff Matrix: Market Development

You're looking at where Nasdaq, Inc. can take its existing products into new customer bases or geographies. This is about scaling proven offerings, not inventing new ones. We need to see the current scale to understand the potential lift from these market development moves.

Consider the Financial Technology segment, which houses the exchange infrastructure and Verafin solutions. In the third quarter of 2025, this segment generated $457 million in revenue. Compare that to the Index segment, which brought in $206 million in the same period, driven by $17 billion in net inflows during Q3 2025 alone. The Index business has seen its revenue multiply by 8 in 8 years.

Here's a quick look at the revenue scale for the core technology and index businesses in Q3 2025:

Expand Market Technology sales of exchange infrastructure to emerging markets in Southeast Asia and Africa.

• The Market Technology segment generated $1.62 B in revenue in fiscal year 2024.
• Nasdaq has showcased its technology solutions in digital asset trading webinars covering Asia Pacific, Europe, Latin America, the Middle East, and Africa in October 2025.
• Southeast Asia and Africa are seeing rapid digitization, driving demand for cloud services and fintech infrastructure.

Introduce Nasdaq's core Index licensing products (e.g., the Nasdaq 100) to pension funds in Latin America.

• Nasdaq is actively engaging in Latin America, noting the region's financial system is undergoing rapid growth.
• Index revenue for Q1 2025 was $193 million, with $27 billion in net inflows that quarter.
• The Index business is now an $800 billion business, based on a November 2025 statement.

Establish a dedicated sales force to sell Market Data and Analytics to non-financial corporations in Europe.

• In Q2 2025, the business investment rate for non-financial corporations in the euro area dropped to 21.6%.
• Nasdaq's Market Data and Analytics are part of the Solutions revenue, which was $1.0 billion in Q3 2025.
• Nasdaq has a presence in Europe, with specific market data available for the Nordic exchanges as of October 2025.

Partner with local banks in the Middle East to offer joint venture listing services.

• Nasdaq's Capital Access Platforms segment, which includes listing services, saw ARR growth of 7% in Q3 2025.
• Nasdaq has participated in events covering the Middle East region in 2025.

Target new geographic regions for the Verafin AFC platform, specifically in the APAC banking sector.

• Verafin's platform is used by over 2,600 financial institutions representing over $10 trillion in collective assets as of July 2025.
• In Europe, an estimated $750 billion in illicit funds flowed through the financial system in 2023.
• The GenAI Entity Research Copilot, part of the Verafin suite, was leveraged in tens of thousands of cases by over 1,300 clients in Q2 2025.

Finance: draft 13-week cash view by Friday.

Nasdaq, Inc. (NDAQ) - Ansoff Matrix: Product Development

You're looking at how Nasdaq, Inc. (NDAQ) can push new products into existing markets-that's the Product Development quadrant of the Ansoff Matrix. This is about taking what you know about your current client base-asset managers, regulators, institutional investors-and selling them something new and advanced. The numbers from the third quarter of 2025 show strong momentum in the Solutions segment, which is where these new products live; Solutions revenue hit $1.0 billion, up 15% versus the prior year period.

Here's a look at the specific product development vectors and the real-life data supporting them.

Launch new thematic and custom-built ESG and cryptocurrency-linked indices for asset managers.

The focus here is on capturing institutional interest in specialized asset classes. For instance, the Nasdaq Crypto Index (NCI) methodology, which adheres to strict eligibility standards, showed Bitcoin holding a 78.55% weight as of September 30, 2025. Institutional adoption is clear, with nearly 60% of institutional portfolios having allocated 10% of their Assets Under Management (AUM) to Bitcoin or other digital assets by the second quarter of 2025. On the sustainability front, the Nasdaq-100 ESG Index (NDXESG), which began with a base value of 1,000.00 on June 21, 2021, currently comprises 91 components, reflecting a commitment to measuring performance based on ESG criteria.

Develop advanced AI-driven surveillance tools for existing exchange clients to enhance market integrity.

This leverages the strength of the Financial Technology segment. The Financial Crime Management Technology suite, which underpins these new AI enhancements, grew 21 percent year-over-year in the second quarter of 2025. The platform is already used by 50 exchanges and 20 international regulators. A recent pilot program involving AI-powered anomaly detection tooling achieved 80% pump-and-dump detection accuracy. Furthermore, the new Agentic AI workforce, in beta testing as of July 2025, is projected to reduce the alert review workload requiring human intervention by more than 80% in anti-money laundering workflows.

Create a premium, real-time data feed product with enhanced predictive analytics for institutional investors.

This is about monetizing proprietary intelligence for existing data consumers. Nasdaq became the exclusive distributor of Nasdaq Private Market's Tape D(R) API in the second quarter of 2025 to deliver real-time private market data and valuation insights, signing two clients immediately with a building pipeline. This intelligence is critical because the private market for tender offers, which Nasdaq Private Market facilitated, saw over $6 billion in transaction value in 2024, with a continuation of this trend expected in 2025.

Integrate blockchain technology into the private market platform to streamline asset transfer and settlement.

This is a direct technology upgrade for the private market client base. The platform's existing Transfer and Settlement product already manages share transfer activity from match through settlement for sophisticated private companies. The focus is on efficiency gains, building on the momentum where Nasdaq Private Market supported liquidity for companies like Canva and Ripple in 2024. The overall Annualized Recurring Revenue (ARR) for Nasdaq, Inc. stood at $3.0 billion in the third quarter of 2025, showing the scale of subscription services that this technology integration supports.

The following table summarizes the financial context for the technology-driven segments relevant to these product developments as of the third quarter of 2025.

The push into these areas is supported by the overall financial technology performance, which saw its ARR grow 12% both on a reported and organic basis in the third quarter of 2025. The company is definitely investing heavily in its software and services moat.

You should review the internal ownership for the integration of blockchain capabilities into the private market platform; Finance: draft 13-week cash view by Friday.

Nasdaq, Inc. (NDAQ) - Ansoff Matrix: Diversification

You're looking at how Nasdaq, Inc. (NDAQ) is pushing beyond its core exchange business into new areas, which is the definition of diversification on the Ansoff Matrix. This isn't just theoretical; the numbers show real investment and growth in these adjacent spaces.

Entering the regulatory technology (RegTech) consulting space, which leverages Anti-Financial Crime (AFC) expertise, is a clear move. Nasdaq spent $\mathbf{\$10.5}$ billion to acquire Adenza, a firm specializing in risk management and regulatory compliance solutions. The broader Global RegTech Market Size was estimated at $\mathbf{\$14.94}$ Billion in 2024 and is projected to reach $\mathbf{\$106.92}$ Billion by 2035. Nasdaq is expanding its existing RegTech footprint; for instance, it expanded its partnership with Revolut to deploy the Nasdaq AxiomSL platform across European and UK operations for global compliance needs. In 2023, there were $\mathbf{201}$ global RegTech M&A transactions valued at over $\mathbf{\$13.5}$ billion, signaling a hot market for this type of expansion.

Expanding the Verafin platform to serve public sector anti-money laundering (AML) efforts is already showing traction. Nasdaq Verafin, which fights financial crime-a $\mathbf{\$3}$ trillion problem globally-added the $\mathbf{CFTC}$ (Commodities Futures Trading Commission) as a new client in Q3 2025 to cover digital assets and 24-hour trading environments. The platform currently serves more than $\mathbf{2,700}$ financial institutions, representing $\mathbf{\$10}$ trillion in collective assets. In the first three quarters of 2025, Nasdaq Verafin signed $\mathbf{6}$ new enterprise clients, which is three times the number of enterprise signings for the full year 2024.

The launch of specialized cloud-based data storage and security services for critical financial infrastructure is tied to the Nasdaq Eqlipse platform, developed in partnership with Amazon Web Services (AWS). Nasdaq has already migrated its own options markets, like MRX Options Exchange and Nasdaq Bond Exchange, to the cloud, starting in 2022. This cloud-native architecture enhances resilience and scalability, with AI-driven analytics across $\mathbf{18}$ exchanges optimizing trade execution by $\mathbf{12\%}$ for select clients in 2025.

While the development of a direct-to-consumer financial literacy and investment education platform is part of Nasdaq's purpose-driven work, specific revenue or user numbers for a dedicated D2C platform are not immediately available in the latest reports. However, Nasdaq's Index business, which is related to investor education, saw ETP assets under management (AUM) exceed $\mathbf{\$800}$ billion at the end of Q3 2025.

The overall Financial Technology division performance reflects this diversification push. Here's a look at the segment's recent financial scale:

The firm is clearly focused on scaling its technology offerings beyond the traditional market structure. You can see this focus in the expected growth rates for the Financial Technology segment.

• Financial Technology Revenue growth expected at $\mathbf{10\%}$ to $\mathbf{14\%}$ (Medium-Term Outlook).
• Expected $\mathbf{\$100}$ million in incremental revenue from cross-sells by year-end 2027.
• Nasdaq's Q3 2025 Net Revenue was $\mathbf{\$1.3}$ billion, up $\mathbf{15\%}$ year-over-year.
• The Index business delivered $\mathbf{26\%}$ revenue growth in Q1 2025, reaching $\mathbf{\$193}$ million.
• Index ETP AUM was $\mathbf{\$829}$ billion at the end of Q3 2025.

The move into B2B software for financial advisors, while not detailed with specific acquisition names or revenue yet, aligns with the broader trend where wealth management firms are using technology to increase advisor efficiency. The industry sees opportunities in AI/ML for personalization and streamlining middle/back-office workflows.

Finance: draft 13-week cash view by Friday.