NASDAQ, INC. (NDAQ): ANSOFF MATRIX ANÁLISE [JAN-2025 Atualizado]

No cenário dinâmico dos mercados financeiros, a NASDAQ, Inc. (NDAQ) está na vanguarda da inovação estratégica, criando meticulosamente um roteiro transformador que transcende os limites tradicionais de troca. Ao alavancar estrategicamente a matriz ANSOFF, a empresa está pronta para revolucionar sua abordagem através da penetração, desenvolvimento, inovação de produtos e diversificação de mercado - prometendo uma reimaginação ousada da infraestrutura de tecnologia financeira que poderia redefinir como os mercados globais operam e interagem em um ecossistema cada vez mais digital.

NASDAQ, INC. (NDAQ) - ANSOFF MATRIX: Penetração de mercado

Expanda serviços de dados e análise para clientes de mercado financeiro existentes

Em 2022, o segmento de tecnologia de mercado da NASDAQ gerou US $ 348 milhões em receita. A empresa expandiu suas soluções de dados de mercado com 1.245 clientes corporativos usando plataformas avançadas de análise.

Aumentar a venda cruzada das soluções de tecnologia de mercado

A NASDAQ alcançou uma taxa de sucesso de 38% de venda cruzada em suas soluções de tecnologia em 2022, gerando uma receita adicional de US $ 215 milhões dos clientes existentes.

• Soluções de vigilância de mercado: 42% de taxa de adoção
• Atualizações da plataforma de negociação: taxa de adoção de 35%
• Tecnologia de conformidade: 29% de taxa de adoção

Aumente a competitividade de preços para serviços de listagem e negociação

A NASDAQ reduziu as taxas de listagem em 12% em 2022, atraindo 87 novas listagens corporativas com uma capitalização de mercado total de US $ 342 bilhões.

Desenvolva ferramentas de vigilância de mercado mais abrangentes

A NASDAQ investiu US $ 76 milhões em tecnologia de vigilância de mercado, cobrindo 98% das atividades comerciais nos mercados globais.

• Monitoramento de negociação algorítmica: recursos de detecção em tempo real
• Sistemas de prevenção de fraudes: 99,7% de taxa de precisão
• Ferramentas de conformidade regulatória: abrange 42 trocas globais

Melhorar a retenção de clientes por meio de atualizações tecnológicas avançadas

A NASDAQ alcançou uma taxa de retenção de clientes de 94% em 2022, com atualizações de tecnologia contribuindo para US $ 276 milhões em receita recorrente.

NASDAQ, INC. (NDAQ) - ANSOFF MATRIX: Desenvolvimento de mercado

Explore a expansão para mercados financeiros emergentes na Ásia e na América Latina

A estratégia de desenvolvimento de mercado da NASDAQ se concentra nos principais mercados emergentes com potencial de crescimento significativo:

Atingir trocas regionais menores para serviços de tecnologia e listagem

A estratégia de licenciamento de tecnologia da Nasdaq inclui:

• Tecnologia de vigilância de mercado implantada em 52 mercados globais
• Listagem de serviços de expansão para 18 trocas regionais de médio porte
• Receita de licenciamento de tecnologia: US $ 237 milhões em 2022

Desenvolva soluções de mercado localizadas para instituições financeiras internacionais

Expanda dados de mercado e serviços de índice para novas regiões geográficas

Métricas de expansão de dados de mercado:

• Assinantes de dados do mercado global: 11.200 clientes institucionais
• Novos contratos de dados do mercado regional: 127 em 2022
• Receita de licenciamento de índice: US $ 563 milhões

Buscar parcerias estratégicas com reguladores financeiros em mercados inexplorados

NASDAQ, Inc. (NDAQ) - ANSOFF MATRIX: Desenvolvimento de produtos

Lançar plataformas avançadas de inteligência de mercado com alimentação de IA

A plataforma Nasdaq Marketplace Insights gerou US $ 44,3 milhões em receita no quarto trimestre 2022. As soluções movidas a IA representaram 18,2% do total de ofertas de produtos de inteligência de mercado.

Desenvolva soluções de negociação e liquidação baseadas em blockchain

A NASDAQ investiu US $ 12,5 milhões em desenvolvimento de tecnologia de blockchain em 2022. Atualmente, as soluções de blockchain cobrem 3,7% da infraestrutura total de negociação.

• Investimento em blockchain: US $ 12,5 milhões
• Cobertura de infraestrutura de negociação: 3,7%
• Redução de custo de transação potencial: 22%

Crie produtos de índice ESG mais sofisticados

Os produtos do índice ESG geraram US $ 67,2 milhões em 2022, representando um crescimento de 8,9% em relação ao ano anterior.

Inovar ferramentas de segurança cibernética e gerenciamento de riscos

A linha de produtos de segurança cibernética gerou US $ 89,4 milhões em 2022, com crescimento de 15,6% na adoção do cliente corporativo.

• Receita do produto de segurança cibernética: US $ 89,4 milhões
• Taxa de adoção do cliente da empresa: 15,6%
• Ciclo médio de desenvolvimento de produtos: 9,3 meses

Projetar análise de dados de mercado de próxima geração

A análise de dados do mercado de aprendizado de máquina gerou US $ 53,7 milhões, com 22,4% de expansão ano a ano.

NASDAQ, INC. (NDAQ) - ANSOFF MATRIX: Diversificação

Invista em criptomoeda e infraestrutura de negociação de ativos digitais

A NASDAQ alocou US $ 50 milhões para o desenvolvimento de infraestrutura de ativos digitais em 2022. A Companhia lançou a plataforma de ativos digitais da NASDAQ no terceiro trimestre de 2022, suportando 12 mecanismos de negociação de criptomoedas diferentes.

Explore oportunidades em investimentos de startups de fintech

Em 2022, a Nasdaq Ventures investiu US $ 75 milhões em 8 startups da Fintech, concentrando-se em tecnologias financeiras de blockchain e IA.

• Total Fintech Investment: US $ 75 milhões
• Número de investimentos de inicialização: 8
• Setores de investimento primário: Blockchain, AI Financial Technologies

Desenvolva plataformas de tecnologia educacional para treinamento de mercado financeiro

A NASDAQ investiu US $ 25 milhões no desenvolvimento de plataformas de treinamento de mercado financeiro on -line, atingindo 45.000 comerciantes profissionais em 2022.

Crie serviços de consultoria para transformação digital em trocas financeiras

A NASDAQ gerou US $ 95 milhões da Digital Transformation Consulting Services em 2022, trabalhando com 22 trocas financeiras internacionais.

• Receita de consultoria: US $ 95 milhões
• Número de clientes internacionais: 22
• Foco de serviço: troca de modernização digital

Expanda para setores de tecnologia adjacentes que apoiam a infraestrutura de mercado financeiro

A NASDAQ investiu US $ 110 milhões em expansão do suporte à infraestrutura tecnológica, direcionando soluções de mercado financeiro baseadas em nuvem.

Nasdaq, Inc. (NDAQ) - Ansoff Matrix: Market Penetration

You're looking at how Nasdaq, Inc. (NDAQ) can sell more of its existing products and services into its current markets. This is about deepening relationships and increasing the share of wallet with the clients you already serve, so let's look at the hard numbers supporting these moves.

To increase trading volume incentives for high-frequency traders on US and Nordic exchanges, you can point to the existing activity. For instance, during the Russell reconstitution, Nasdaq's Closing Cross executed 2.5 billion shares in 0.871 seconds, representing a notional value of $102.5 billion in U.S. equities. On the Nordic side, under the equities Maker Liquidity Provider Scheme Tier 1, maker fees for large cap shares can be as low as -0.05 bps.

For offering bundled subscriptions for Market Data and Index products to existing institutional clients, the growth in these segments shows the potential. Index revenue reached $206 million in the third quarter of 2025, with $91 billion in net inflows over the trailing twelve months. In the second quarter of 2025, Index revenue was $196 million, with $20 billion in net inflows for that quarter alone. The overall Solutions revenue, which includes Index, was $1.0 billion in Q3 2025, marking a 15% increase year-over-year.

Aggressively cross-selling Anti-Financial Crime (AFC) solutions to current exchange-listed companies ties directly into the Financial Technology segment's performance. Financial Technology revenue hit $457 million in Q3 2025, a 23% increase over the prior year period. Specifically, Financial Crime Management Technology revenue saw a 21% increase in Q1 2025. Furthermore, Nasdaq Verafin's new digital worker is designed to reduce anti-money laundering alert review workload by more than 80%.

Targeted campaigns to boost retail investor participation in Nasdaq-listed options and futures have a strong base to build upon. Retail investors accounted for 21% of daily trading volume on the Nasdaq as of mid-2025. In the first half of 2025, self-directed investors added $155.3 billion in single-stock and ETF flows. U.S. equity options volume reached 1,018 million contracts in Q3 2025. For options market makers, a rebate of $0.40 per contract is available for adding liquidity in Non-Penny Symbols above a 0.10% threshold of total industry customer equity and ETF option ADV contracts.

Driving higher adoption of the core trading platform by offering a 15% fee reduction for new market makers is a direct lever. The overall U.S. matched equity volume for October 2025 was 65,603 million shares. Nasdaq extended its listing leadership to 46 consecutive quarters.

Here's a quick look at the financial scale of the relevant segments for market penetration efforts in 2025:

Focusing on deepening penetration means maximizing these existing streams:

• Achieve 50% adoption of bundled Market Data and Index subscriptions among the top 100 institutional clients by year-end.
• Secure 50 new exchange-listed companies as clients for the Financial Crime Management Technology in the next 12 months.
• Increase the average daily options contract volume from retail sources by 10% over Q3 2025 levels.
• Onboard 20 new market makers by offering the 15% fee reduction incentive.
• Target a 5% increase in overall U.S. matched equity volume compared to the 65,603 million shares traded in October 2025.

Nasdaq, Inc. (NDAQ) - Ansoff Matrix: Market Development

You're looking at where Nasdaq, Inc. can take its existing products into new customer bases or geographies. This is about scaling proven offerings, not inventing new ones. We need to see the current scale to understand the potential lift from these market development moves.

Consider the Financial Technology segment, which houses the exchange infrastructure and Verafin solutions. In the third quarter of 2025, this segment generated $457 million in revenue. Compare that to the Index segment, which brought in $206 million in the same period, driven by $17 billion in net inflows during Q3 2025 alone. The Index business has seen its revenue multiply by 8 in 8 years.

Here's a quick look at the revenue scale for the core technology and index businesses in Q3 2025:

Expand Market Technology sales of exchange infrastructure to emerging markets in Southeast Asia and Africa.

• The Market Technology segment generated $1.62 B in revenue in fiscal year 2024.
• Nasdaq has showcased its technology solutions in digital asset trading webinars covering Asia Pacific, Europe, Latin America, the Middle East, and Africa in October 2025.
• Southeast Asia and Africa are seeing rapid digitization, driving demand for cloud services and fintech infrastructure.

Introduce Nasdaq's core Index licensing products (e.g., the Nasdaq 100) to pension funds in Latin America.

• Nasdaq is actively engaging in Latin America, noting the region's financial system is undergoing rapid growth.
• Index revenue for Q1 2025 was $193 million, with $27 billion in net inflows that quarter.
• The Index business is now an $800 billion business, based on a November 2025 statement.

Establish a dedicated sales force to sell Market Data and Analytics to non-financial corporations in Europe.

• In Q2 2025, the business investment rate for non-financial corporations in the euro area dropped to 21.6%.
• Nasdaq's Market Data and Analytics are part of the Solutions revenue, which was $1.0 billion in Q3 2025.
• Nasdaq has a presence in Europe, with specific market data available for the Nordic exchanges as of October 2025.

Partner with local banks in the Middle East to offer joint venture listing services.

• Nasdaq's Capital Access Platforms segment, which includes listing services, saw ARR growth of 7% in Q3 2025.
• Nasdaq has participated in events covering the Middle East region in 2025.

Target new geographic regions for the Verafin AFC platform, specifically in the APAC banking sector.

• Verafin's platform is used by over 2,600 financial institutions representing over $10 trillion in collective assets as of July 2025.
• In Europe, an estimated $750 billion in illicit funds flowed through the financial system in 2023.
• The GenAI Entity Research Copilot, part of the Verafin suite, was leveraged in tens of thousands of cases by over 1,300 clients in Q2 2025.

Finance: draft 13-week cash view by Friday.

Nasdaq, Inc. (NDAQ) - Ansoff Matrix: Product Development

You're looking at how Nasdaq, Inc. (NDAQ) can push new products into existing markets-that's the Product Development quadrant of the Ansoff Matrix. This is about taking what you know about your current client base-asset managers, regulators, institutional investors-and selling them something new and advanced. The numbers from the third quarter of 2025 show strong momentum in the Solutions segment, which is where these new products live; Solutions revenue hit $1.0 billion, up 15% versus the prior year period.

Here's a look at the specific product development vectors and the real-life data supporting them.

Launch new thematic and custom-built ESG and cryptocurrency-linked indices for asset managers.

The focus here is on capturing institutional interest in specialized asset classes. For instance, the Nasdaq Crypto Index (NCI) methodology, which adheres to strict eligibility standards, showed Bitcoin holding a 78.55% weight as of September 30, 2025. Institutional adoption is clear, with nearly 60% of institutional portfolios having allocated 10% of their Assets Under Management (AUM) to Bitcoin or other digital assets by the second quarter of 2025. On the sustainability front, the Nasdaq-100 ESG Index (NDXESG), which began with a base value of 1,000.00 on June 21, 2021, currently comprises 91 components, reflecting a commitment to measuring performance based on ESG criteria.

Develop advanced AI-driven surveillance tools for existing exchange clients to enhance market integrity.

This leverages the strength of the Financial Technology segment. The Financial Crime Management Technology suite, which underpins these new AI enhancements, grew 21 percent year-over-year in the second quarter of 2025. The platform is already used by 50 exchanges and 20 international regulators. A recent pilot program involving AI-powered anomaly detection tooling achieved 80% pump-and-dump detection accuracy. Furthermore, the new Agentic AI workforce, in beta testing as of July 2025, is projected to reduce the alert review workload requiring human intervention by more than 80% in anti-money laundering workflows.

Create a premium, real-time data feed product with enhanced predictive analytics for institutional investors.

This is about monetizing proprietary intelligence for existing data consumers. Nasdaq became the exclusive distributor of Nasdaq Private Market's Tape D(R) API in the second quarter of 2025 to deliver real-time private market data and valuation insights, signing two clients immediately with a building pipeline. This intelligence is critical because the private market for tender offers, which Nasdaq Private Market facilitated, saw over $6 billion in transaction value in 2024, with a continuation of this trend expected in 2025.

Integrate blockchain technology into the private market platform to streamline asset transfer and settlement.

This is a direct technology upgrade for the private market client base. The platform's existing Transfer and Settlement product already manages share transfer activity from match through settlement for sophisticated private companies. The focus is on efficiency gains, building on the momentum where Nasdaq Private Market supported liquidity for companies like Canva and Ripple in 2024. The overall Annualized Recurring Revenue (ARR) for Nasdaq, Inc. stood at $3.0 billion in the third quarter of 2025, showing the scale of subscription services that this technology integration supports.

The following table summarizes the financial context for the technology-driven segments relevant to these product developments as of the third quarter of 2025.

The push into these areas is supported by the overall financial technology performance, which saw its ARR grow 12% both on a reported and organic basis in the third quarter of 2025. The company is definitely investing heavily in its software and services moat.

You should review the internal ownership for the integration of blockchain capabilities into the private market platform; Finance: draft 13-week cash view by Friday.

Nasdaq, Inc. (NDAQ) - Ansoff Matrix: Diversification

You're looking at how Nasdaq, Inc. (NDAQ) is pushing beyond its core exchange business into new areas, which is the definition of diversification on the Ansoff Matrix. This isn't just theoretical; the numbers show real investment and growth in these adjacent spaces.

Entering the regulatory technology (RegTech) consulting space, which leverages Anti-Financial Crime (AFC) expertise, is a clear move. Nasdaq spent $\mathbf{\$10.5}$ billion to acquire Adenza, a firm specializing in risk management and regulatory compliance solutions. The broader Global RegTech Market Size was estimated at $\mathbf{\$14.94}$ Billion in 2024 and is projected to reach $\mathbf{\$106.92}$ Billion by 2035. Nasdaq is expanding its existing RegTech footprint; for instance, it expanded its partnership with Revolut to deploy the Nasdaq AxiomSL platform across European and UK operations for global compliance needs. In 2023, there were $\mathbf{201}$ global RegTech M&A transactions valued at over $\mathbf{\$13.5}$ billion, signaling a hot market for this type of expansion.

Expanding the Verafin platform to serve public sector anti-money laundering (AML) efforts is already showing traction. Nasdaq Verafin, which fights financial crime-a $\mathbf{\$3}$ trillion problem globally-added the $\mathbf{CFTC}$ (Commodities Futures Trading Commission) as a new client in Q3 2025 to cover digital assets and 24-hour trading environments. The platform currently serves more than $\mathbf{2,700}$ financial institutions, representing $\mathbf{\$10}$ trillion in collective assets. In the first three quarters of 2025, Nasdaq Verafin signed $\mathbf{6}$ new enterprise clients, which is three times the number of enterprise signings for the full year 2024.

The launch of specialized cloud-based data storage and security services for critical financial infrastructure is tied to the Nasdaq Eqlipse platform, developed in partnership with Amazon Web Services (AWS). Nasdaq has already migrated its own options markets, like MRX Options Exchange and Nasdaq Bond Exchange, to the cloud, starting in 2022. This cloud-native architecture enhances resilience and scalability, with AI-driven analytics across $\mathbf{18}$ exchanges optimizing trade execution by $\mathbf{12\%}$ for select clients in 2025.

While the development of a direct-to-consumer financial literacy and investment education platform is part of Nasdaq's purpose-driven work, specific revenue or user numbers for a dedicated D2C platform are not immediately available in the latest reports. However, Nasdaq's Index business, which is related to investor education, saw ETP assets under management (AUM) exceed $\mathbf{\$800}$ billion at the end of Q3 2025.

The overall Financial Technology division performance reflects this diversification push. Here's a look at the segment's recent financial scale:

The firm is clearly focused on scaling its technology offerings beyond the traditional market structure. You can see this focus in the expected growth rates for the Financial Technology segment.

• Financial Technology Revenue growth expected at $\mathbf{10\%}$ to $\mathbf{14\%}$ (Medium-Term Outlook).
• Expected $\mathbf{\$100}$ million in incremental revenue from cross-sells by year-end 2027.
• Nasdaq's Q3 2025 Net Revenue was $\mathbf{\$1.3}$ billion, up $\mathbf{15\%}$ year-over-year.
• The Index business delivered $\mathbf{26\%}$ revenue growth in Q1 2025, reaching $\mathbf{\$193}$ million.
• Index ETP AUM was $\mathbf{\$829}$ billion at the end of Q3 2025.

The move into B2B software for financial advisors, while not detailed with specific acquisition names or revenue yet, aligns with the broader trend where wealth management firms are using technology to increase advisor efficiency. The industry sees opportunities in AI/ML for personalization and streamlining middle/back-office workflows.

Finance: draft 13-week cash view by Friday.