Pearson PLC (PSO): Canvas du modèle d'entreprise [Jan-2025 Mise à jour]

Dans le paysage dynamique de l'éducation mondiale, Pearson PLC est une puissance transformatrice, réinvenant l'apprentissage à travers des plateformes numériques innovantes et des solutions éducatives complètes. Des salles de classe K-12 aux environnements de formation professionnels, cette entreprise multinationale s'est stratégiquement positionnée à l'intersection de la technologie et de l'éducation, tirant parti d'un modèle commercial sophistiqué qui plie l'édition traditionnelle avec des expériences d'apprentissage numérique de pointe. En disséquant la toile du modèle commercial de Pearson, nous démêlerons les mécanismes complexes qui stimulent la portée mondiale de ce géant de l'éducation, l'innovation technologique et l'engagement envers les écosystèmes d'apprentissage personnalisés.

Pearson PLC (PSO) - Modèle d'entreprise: partenariats clés

Établissements d'enseignement et universités du monde entier

Pearson a des partenariats avec plus de 13 000 établissements d'enseignement dans le monde en 2023. Les partenariats institutionnels de l'entreprise comprennent:

Région	Nombre de partenariats	Domaines d'intervention clés
Amérique du Nord	5 200 institutions	Enseignement supérieur d'apprentissage numérique
Europe	3 700 institutions	Contenu académique et évaluation
Asie-Pacifique	2 800 institutions	Plateformes d'apprentissage en ligne

Plateformes technologiques et services d'apprentissage

Les partenariats technologiques de Pearson comprennent:

• Plateforme MyLab avec 15 millions d'utilisateurs étudiants actifs
• Partenariats de recherche sur l'efficacité avec plus de 200 centres de recherche universitaires
• Technologies d'évaluation numérique intégrées à 7 500 établissements d'enseignement

Fournisseurs de contenu numérique et solutions en ligne

Statistiques clés du partenariat numérique:

Type de partenariat	Nombre de partenariats	Impact annuel sur les revenus
Accords de licence de contenu	450+ fournisseurs de contenu numérique	287 millions de dollars en 2023
Collaborations de plate-forme d'apprentissage en ligne	120 plateformes mondiales	214 millions de dollars en 2023

Éditeurs académiques et créateurs de contenu

Partenariats d'édition académique de Pearson:

• 150+ partenariats de revues académiques
• 320 CONTENUS DE CONTENU DE CONTENU DE CONTENUS
• Partenariats couvrant 78 disciplines académiques

Plateformes d'apprentissage en ligne et entreprises d'apprentissage numérique

Métriques de partenariat d'apprentissage en ligne:

Catégorie de plate-forme	Nombre de partenariats	Réalisation de l'utilisateur
Plates-formes MOOC	22 plateformes mondiales	3,2 millions d'apprenants enregistrés
Plateformes de formation d'entreprise	85 fournisseurs d'apprentissage numérique	176 millions de dollars de revenus de partenariat

Pearson PLC (PSO) - Modèle d'entreprise: activités clés

Développement et publication de contenu éducatif

Investissement annuel dans le développement de contenu: 345 millions de livres sterling en 2022

Type de contenu	Volume de production annuel	Ratio numérique vs imprimé
Manuels	1 287 nouveaux titres	Impression de 62% numérique / 38%
Matériel d'apprentissage en ligne	3 456 modules numériques	100% numérique

Gestion de la plate-forme d'apprentissage numérique

Base d'utilisateurs de plate-forme: 13,2 millions d'utilisateurs actifs dans le monde en 2022

• Plates-formes d'apprentissage numérique totales: 7 plateformes principales
• Time de disponibilité moyenne de la plate-forme: 99,97%
• Budget de maintenance de la plate-forme annuelle: 87,6 millions de livres sterling

Innovation en technologie éducative

Investissement en R&D: 276 millions de livres sterling en 2022

Catégorie d'innovation	Nombre de projets	Allocation des investissements
Outils d'apprentissage de l'IA	42 projets actifs	89,4 millions de livres sterling
Technologies d'apprentissage adaptatif	26 projets actifs	62,3 millions de livres sterling

Conception du curriculum et évaluation éducative

Budget total de développement du curriculum: 156 millions de livres sterling en 2022

• Nombre de cadres de curriculum développés: 214
• Pays ayant des programmes de programmes de curriculum actifs: 78
• Outils d'évaluation créés: 1 872

Distribution mondiale de contenu éducatif

Réseau mondial du réseau de distribution: 190 pays

Canal de distribution	Revenus générés	Pénétration du marché
Plateformes en ligne	1,2 milliard de livres sterling	68% de la distribution totale
Distribution physique	567 millions de livres sterling	32% de la distribution totale

Pearson PLC (PSO) - Modèle d'entreprise: Ressources clés

Bibliothèque de contenu éducatif étendue

En 2024, Pearson maintient une bibliothèque de contenu couvrant:

Catégorie de contenu	Volume
Matériel d'apprentissage numérique	Plus de 95 000 titres
Volumes de manuels	4 500+ publications actives
Contenu du cours en ligne	12 500+ cours numériques

Infrastructure de technologie d'apprentissage numérique

L'infrastructure technologique de Pearson comprend:

• Plateformes d'apprentissage basées sur le cloud
• Systèmes d'apprentissage adaptatif alimenté par AI
• Applications d'apprentissage mobile

Métrique technologique	Spécification
Investissement technologique annuel	287 millions de dollars
Centres de données mondiaux	7 centres opérationnels
Dépenses de R&D de la technologie annuelle	12,4% des revenus

Portfolio mondial de propriété intellectuelle

Holdings de propriété intellectuelle:

Catégorie IP	Compte total
Brevets actifs	426
Marques enregistrées	1,203
Matériel protégé par le droit d'auteur	38,750+

Expertise en éducation professionnelle et en formation

Capacités de formation professionnelle:

• Programmes de certification professionnelle
• Solutions de formation d'entreprise
• Plateformes de développement professionnel en ligne

Métrique de formation	Valeur
Revenus de formation professionnelle annuelle	1,2 milliard de dollars
Participants à la formation mondiale	2,5 millions

Capacités de recherche et de développement

Métrique de R&D	Valeur
Investissement annuel de R&D	456 millions de dollars
Personnel de R&D	1 850 professionnels
Production innovation annuelle	87 nouvelles technologies d'apprentissage

Pearson PLC (PSO) - Modèle d'entreprise: propositions de valeur

Solutions éducatives numériques et imprimées complètes

Pearson a généré 3,8 milliards de livres sterling de revenus annuels pour 2022, avec des solutions d'apprentissage numérique représentant 71% du total des revenus. L'entreprise propose plus de 1 500 produits d'apprentissage numérique sur plusieurs segments éducatifs.

Catégorie de produits	Contribution des revenus	Pénétration numérique
Enseignement supérieur	1,42 milliard de livres sterling	65% numérique
Programme d'études	1,15 milliard de livres sterling	58% numérique
Certification professionnelle	620 millions de livres sterling	82% numérique

Expériences d'apprentissage personnalisées

Les technologies d'apprentissage adaptatives de Pearson desservent environ 13,5 millions d'étudiants dans le monde grâce à des plateformes numériques personnalisées.

• Plate-forme MyLab avec 10 millions d'utilisateurs actifs
• Plateforme de maîtrise couvrant 16 disciplines académiques
• Algorithmes de personnalisation axés sur l'IA

Contenu académique et professionnel de haute qualité

Pearson publie plus de 70 000 titres de livres et maintient plus de 4 000 publications de revues universitaires.

Technologies d'apprentissage adaptatif

L'investissement dans la R&D pour les technologies d'apprentissage a atteint 285 millions de livres sterling en 2022, ce qui représente 7,5% des revenus totaux.

Ressources éducatives mondiales dans plusieurs disciplines

Pearson opère dans plus de 200 pays, avec du contenu disponible en 14 langues.

Segment géographique	Revenu	Part de marché
Amérique du Nord	2,3 milliards de livres sterling	42%
Marchés internationaux	1,5 milliard de livres sterling	28%

Pearson PLC (PSO) - Modèle d'entreprise: relations avec les clients

Ventes directes dans les établissements d'enseignement

Pearson a généré 3,5 milliards de livres sterling de revenus d'éducation mondiale en 2022. Les ventes institutionnelles directes représentaient environ 65% des ventes totales de produits éducatifs.

Segment de clientèle	Volume des ventes annuelles	Pénétration du marché
Écoles K-12	1,2 milliard de livres sterling	Part de marché de 42%
Enseignement supérieur	1,8 milliard de livres sterling	Couverture du marché de 38%

Plateformes de support client en ligne

Pearson a investi 127 millions de livres sterling dans l'infrastructure de support client numérique en 2022.

• Canaux de support en ligne 24/7
• Service client multilingue
• Temps de réponse moyen: 2,4 heures

Services d'apprentissage numérique basés sur l'abonnement

Les abonnements à l'apprentissage numérique ont atteint 13,2 millions d'utilisateurs actifs en 2022, générant 845 millions de livres sterling de revenus récurrents.

Catégorie de service	Abonnés	Revenus annuels
Mylab	6,5 millions	412 millions de livres sterling
Pearson +	4,7 millions	336 millions de livres sterling

Partenariats de solution d'apprentissage personnalisés

Pearson a établi 287 partenariats institutionnels stratégiques en 2022, générant 456 millions de livres sterling à partir de solutions personnalisées.

Amélioration continue des produits

312 millions de livres sterling alloués à la recherche et au développement en 2022, 18% ont concentré sur l'intégration directe des commentaires des clients.

• Plateformes de collecte de commentaires des utilisateurs
• Cycles d'amélioration des produits trimestriels
• Optimisation des produits dirigés par l'IA

Pearson PLC (PSO) - Modèle d'entreprise: canaux

Plates-formes de vente en ligne directes

Les plateformes de vente en ligne de Pearson ont généré 2,4 milliards de livres sterling de revenus numériques en 2022. Les plates-formes numériques clés comprennent:

• Mylab
• Pearson +
• Se délecter
• Plateforme d'apprentissage en ligne Pearson

Plate-forme	Revenus numériques annuels	Base d'utilisateurs
Pearson +	687 millions de livres sterling	1,3 million d'abonnés
Mylab	532 millions de livres sterling	850 000 utilisateurs actifs

Conférences éducatives et salons commerciaux

Pearson a participé à 127 conférences éducatives internationales en 2022, atteignant environ 42 000 professionnels universitaires.

Réseaux de distribution numérique

Les canaux de distribution numériques comprennent:

• Amazon Kindle
• Livres de pomme
• Google Play
• Vitalsource

Réseau numérique	Ventes de livres numériques
Amazon Kindle	276 millions de livres sterling
Vitalsource	214 millions de livres sterling

Librairies académiques

Pearson a collaboré avec 3 642 librairies académiques dans le monde en 2022, générant 892 millions de livres sterling de ventes de manuels physiques.

Formation d'entreprise et canaux de développement professionnel

Les canaux de développement professionnel ont généré 1,1 milliard de livres sterling de revenus, avec des segments clés, notamment:

• Programmes de certification professionnelle en ligne
• Systèmes de gestion de l'apprentissage d'entreprise
• Plateformes de formation professionnelle

Type de canal	Revenu	Nombre de clients d'entreprise
Certification en ligne	437 millions de livres sterling	2 300 clients d'entreprise
Systèmes d'apprentissage d'entreprise	663 millions de livres sterling	1 750 clients d'entreprise

Pearson PLC (PSO) - Modèle d'entreprise: segments de clientèle

Établissements d'enseignement supérieur

Pearson dessert environ 13,5 millions d'étudiants d'enseignement supérieur dans le monde en 2023.

Région	Nombre d'établissements d'enseignement supérieur	Pénétration du marché
Amérique du Nord	4,500	62%
Europe	3,200	48%
Asie-Pacifique	5,700	55%

Écoles et systèmes scolaires de la maternelle à la 12e année

Pearson soutient environ 7,8 millions d'étudiants K-12 dans plusieurs pays.

• United States K-12 Market Reach: 4,2 millions d'étudiants
• Royaume-Uni K-12 Market Reach: 1,6 million d'étudiants
• Reach du marché international de la maternelle à la 12e année: 2 millions d'étudiants

Organisations de formation professionnelle

Pearson fournit des services de certification et de formation professionnels à 2,3 millions de professionnels par an.

Secteur de l'industrie	Nombre d'apprenants professionnels
Technologie	850,000
Gestion des affaires	650,000
Soins de santé	450,000
Autres secteurs	350,000

Apprenants et étudiants individuels

Pearson atteint environ 20 millions d'apprenants individuels via des plateformes numériques et des solutions d'apprentissage en ligne.

• Inscriptions des cours en ligne: 5,6 millions
• Utilisateurs de la plate-forme d'apprentissage numérique: 12,4 millions
• Préparation des tests Utilisateurs du service: 2 millions

Départements de formation d'entreprise

Pearson fournit des solutions de formation à 1 800 clients d'entreprise dans le monde.

Taille de l'entreprise	Nombre de clients d'entreprise
Fortune 500 Companies	450
Entreprises de taille moyenne	850
Petites entreprises	500

Pearson PLC (PSO) - Modèle d'entreprise: Structure des coûts

Développement de contenu et dépenses de recherche

Au cours de l'exercice 2022, Pearson a dépensé 458 millions de livres sterling pour le développement de contenu et les dépenses de recherche.

Catégorie de dépenses	Montant (£ millions)
Création de contenu numérique	276
Recherche académique	112
Développement d'études	70

Maintenance de plate-forme numérique

Pearson a alloué 192 millions de livres sterling pour la maintenance des plateformes numériques en 2022.

• Coûts d'infrastructure cloud: 84 millions de livres sterling
• Sécurité et mises à niveau de la plate-forme: 62 millions de livres sterling
• Licence logicielle: 46 millions de livres sterling

Investissement infrastructure technologique

L'investissement infrastructure technologique pour 2022 a totalisé 345 millions de livres sterling.

Zone d'investissement	Montant (£ millions)
Infrastructure matérielle	124
Développement de logiciels	156
Systèmes de cybersécurité	65

Coûts mondiaux de distribution et de marketing

Les frais de distribution et de marketing mondiaux ont atteint 387 millions de livres sterling en 2022.

• Campagnes marketing internationales: 156 millions de livres sterling
• Logistique de distribution: 132 millions de livres sterling
• Développement du canal de vente: 99 millions de livres sterling

Salaires des employés et acquisition de talents

Les dépenses totales liées aux employés pour 2022 étaient de 1,2 milliard de livres sterling.

Catégorie de dépenses	Montant (£ millions)
Salaires de base	872
Avantages et bonus	218
Recrutement et formation	110

Pearson PLC (PSO) - Modèle d'entreprise: Strots de revenus

Abonnements à la plate-forme d'apprentissage numérique

Pearson a généré 1,4 milliard de livres sterling à partir des revenus de la plate-forme d'apprentissage numérique en 2023. Les modèles d'abonnement spécifiques incluent:

Plate-forme	Revenus annuels	Base d'abonné
Mylab	452 millions de livres sterling	1,2 million d'utilisateurs académiques
Pearson +	386 millions de livres sterling	850 000 abonnés individuels
Maîtrise	312 millions de livres sterling	780 000 utilisateurs de l'enseignement supérieur

Ventes de manuels et de contenu éducatif

Revenu total des manuels en 2023: 2,1 milliards de livres sterling

• Ventes de manuels d'enseignement supérieur: 1,3 milliard de livres sterling
• Contenu éducatif K-12: 620 millions de livres sterling
• Marchés internationaux des manuels: 180 millions de livres sterling

Cours en ligne et frais d'évaluation

Les revenus du cours en ligne ont atteint 675 millions de livres sterling en 2023

Catégorie de cours	Revenu	Prix ​​moyen du cours
Certification professionnelle	276 millions de livres sterling	345 £ par cours
Cours en ligne académique	399 millions de livres sterling	215 £ par cours

Revenus du programme de formation professionnelle

Le segment de formation professionnelle a généré 890 millions de livres sterling en 2023

• Programmes de formation d'entreprise: 520 millions de livres sterling
• Formation de certification professionnelle: 370 millions de livres sterling

Licence de contenu et de technologies éducatives

Les revenus de licence ont totalisé 312 millions de livres sterling en 2023

Catégorie de licence	Revenus totaux	Nombre de licences
Contenu éducatif	189 millions de livres sterling	4 200 licences institutionnelles
Plates-formes technologiques	123 millions de livres sterling	2 800 licences technologiques

Pearson plc (PSO) - Canvas Business Model: Value Propositions

You're looking at the concrete value Pearson plc is delivering right now, based on their latest operational metrics as we approach the end of 2025. Forget the abstract; here are the numbers that define their propositions.

AI-enhanced personalized learning experiences for students

Pearson plc is embedding artificial intelligence directly into learning materials, moving beyond simple digital content. The proof is in the usage data. For instance, an analysis of their AI-powered study tool within Campbell Biology looked at nearly 130,000 queries submitted by 8,700 students. So, what did that show? Well, one-third of those student inputs demonstrated higher-order thinking, aligning with analysis and evaluation tiers of Bloom's Taxonomy. That's real engagement. Also, Pearson has rolled out specific AI products, like the AI Literacy Modules, and a chatbot integrated into an English-learning app that serves roughly one million students in China. Still, the market is catching up; the Pearson School Report 2025 showed that only 9% of UK teachers felt confident teaching AI concepts, though 57% believe AI will play a bigger role going forward.

Globally recognized, standardized qualifications and professional certifications

The core of Pearson's assessment value is its recognized qualifications. For the full year 2024, the Assessment & Qualifications segment delivered sales growth of 3%, accelerating to 4% growth in the fourth quarter of that year. These qualifications are portable, as evidenced by the digital badges issued through Credly. Top credentials recognized on that platform include the Project Management Professional (PMP) ® from the Project Management Institute and CCNA from Cisco. You see the demand for this standardization because the World Economic Forum projects the average skill lifespan will shrink from six years down to just 2.5 years by 2030, making verifiable, standardized proof of learning essential.

Flexible, full-time virtual schooling options (K-12)

Pearson's Virtual Learning division showed significant recent momentum, with sales jumping 17% in the third quarter of 2025. That growth is fueled by enrollment. While full-year 2024 sales for Virtual Schools declined 1% due to prior partner school losses, the 2024-2025 academic year enrolments were up 4% on a same-school basis. Pearson expanded its footprint, opening 3 new schools in 2024, bringing the total number of supported schools to 40. For the private Pearson Online Academy, annual tuition costs range from £4,000-£6,400 depending on the grade level for their full-time K-12 program.

Workforce skilling and reskilling pathways for enterprise clients

Pearson plc is clearly pivoting toward enterprise skills, evidenced by new strategic partnerships, including a multi-year Enterprise AI deal with Microsoft and another with AWS. The company is formalizing this by transitioning its Workforce Solutions unit into the Enterprise Solutions business unit. Looking ahead, the expectation for this segment is strong; in Workforce Skills, Pearson anticipates achieving high single-digit sales growth. This focus directly addresses the skills gap risk, which one Accenture analysis suggested could put as much as $11.5 trillion of GDP growth at risk in developed countries if not addressed. That's the scale of the problem Pearson is targeting.

Digital credentials (Credly) providing verifiable, portable skills defintely valued by employers

The Credly platform is a massive part of this value proposition, acting as the verification layer for skills. As of January 2025, Credly had issued its 100 millionth unique badge. This network is substantial: it is the network of choice for more than 4,000 employers and providers, and over 48 million individuals have earned credentials there. These credentials carry weight because they contain verifiable data confirming what, where, and how a skill was earned. For example, in 2024, Pearson's free cash flow conversion was 117%, demonstrating strong operational health that supports the continued investment in this digital infrastructure.

Value Proposition Metric	Data Point	Context/Timeframe
AI Study Tool Query Volume	130,000 queries analyzed	Campbell Biology study (latest data)
Higher-Order Thinking from AI Use	One-third of student inputs	AI study tool analysis
English Learning App Users (China)	Roughly one million students	AI Chatbot reach
Teachers Citing AI as Bigger Role	57%	Pearson School Report 2025 (UK)
Assessment & Qualifications Sales Growth	4%	Q4 2024
Virtual Learning Sales Growth	17%	Q3 2025
Total Supported Virtual Schools	40 schools	As of end of 2024
Pearson Online Academy Tuition Range	£4,000-£6,400	Annual cost (Private K-12)
Credly Total Unique Badges Issued	100 Million	As of January 2025
Credly Network Size (Employers/Providers)	More than 4,000	As of early 2025

The success of the digital credentialing side is clear when you look at the financial underpinning: Pearson's 2024 Group adjusted operating profit was £600 million, up 10% underlying, which provides the capital to drive these digital transformations.

Finance: draft 13-week cash view by Friday.

Pearson plc (PSO) - Canvas Business Model: Customer Relationships

You're looking at how Pearson plc keeps its customers engaged across its diverse learning ecosystem as of late 2025. It's a mix of direct digital access, institutional partnerships, and enterprise solutions, so the relationship management has to be sharp.

Direct-to-Consumer (D2C) via the Pearson+ subscription model

The D2C channel is heavily anchored by the Pearson+ subscription. While the initial paid subscription growth showed a flat trend over the prior Fall semester period (as of February 2025 preliminary results), the digital engagement is clearly deepening elsewhere. For instance, in the first half of 2025, US digital subscriptions within the Higher Education segment grew by 4%. Also, the Inclusive Access offering within Higher Education saw a significant jump of 21% in sales for the nine-month period ending in the third quarter of 2025. This suggests that while the core Pearson+ paid tier might be stabilizing, the broader digital product adoption, especially for courseware and study aids, is accelerating. The company is definitely focused on the monetization of tools like the Study Prep Tool, formerly known as Channels, which is a key part of this direct relationship.

Automated, self-service support for digital platform users

For the assessment side of the business, particularly Pearson VUE, customer relationships are managed through high reliability and service quality, which translates into strong retention. Pearson VUE achieved a customer retention rate of 99%, which speaks volumes about the effectiveness of their automated and self-service testing platforms. This high retention suggests that for high-stakes testing, the automated experience is meeting or exceeding expectations, minimizing the need for high-touch, manual customer service intervention. It's a clear signal of trust in their digital delivery mechanism.

Dedicated B2B Enterprise sales teams for large corporate contracts

Pearson manages its corporate relationships through the Enterprise Learning & Skills unit, which was formed in January 2025, consolidating global enterprise sales capabilities. The focus here is on securing long-term, high-value contracts. The guidance for 2025 is for this segment to grow at a high single digit rate. To give you a sense of scale, this business unit generated £45m of sales in 2024, with an adjusted operating profit contribution of £12m after restatements. Momentum is being built through new wins, including a contract with the UK Ministry of Defence. These dedicated teams are crucial for landing and expanding these enterprise solutions.

Long-term contractual relationships with government and educational institutions

Relationships with educational institutions are often locked in via multi-year contracts, especially for large assessment services and Virtual Learning provisions. For example, in the Assessment & Qualifications group, growth is often weighted to the second half of the year due to the timing of new and renewed contracts. In Virtual Learning, the relationship health is reflected in enrolments for the upcoming 2025/26 academic year, which saw an increase of 13% in Q3 2025. These enrolment figures are a direct measure of institutional commitment and trust in Pearson's virtual school offerings. The company is also operationalizing a dedicated K-12 sales team to strengthen relationships with US school administrators regarding career readiness programs.

Here's a quick look at some of the key relationship and performance metrics we've discussed:

Relationship Metric/Segment	Key Figure	Context/Period
Pearson VUE Customer Retention Rate	99%	As of early 2025 performance
Enterprise Learning & Skills 2024 Sales	£45m	2024 Restated Sales
Enterprise Learning & Skills 2025 Growth Expectation	High single digit	Full Year 2025 Guidance
Higher Education Inclusive Access Sales Growth	21%	H1 2025 Growth
Virtual Learning 2025/26 Enrolment Increase	13%	Q3 2025 Increase
US Digital Subscriptions Growth (Higher Ed)	4%	Q1 2025 Growth

If onboarding for new digital products takes longer than expected, churn risk rises, defintely something to watch as they scale AI tools.

Finance: draft 13-week cash view by Friday.

Pearson plc (PSO) - Canvas Business Model: Channels

You're looking at how Pearson plc gets its products and services into the hands of learners and institutions as of late 2025. It's a mix of digital direct-to-consumer (D2C), established testing infrastructure, and dedicated sales teams targeting different segments.

Pearson+ digital subscription platform (D2C)

The Pearson+ platform is a key D2C channel, primarily for Higher Education courseware. While the service is growing its user base, the paid subscription component has seen more tempered growth recently. As of the latest reports covering the Fall semester trend, Pearson+ registered users increased by 1% compared to the prior Fall semester.

However, paid subscriptions were reported as flat over the same period. This indicates a focus on converting the broader registered user base into paying customers, a strategy that has seen success in other parts of the digital portfolio, such as US digital subscriptions growing 3% in FY2024 and 4% in H1 2025, and Inclusive Access growing 21% in H1 2025.

To give you a concrete anchor, in 2023, Pearson+ had 3.03 million registered users and 516,000 paid subscriptions. Pearson plc has been successful in monetising its 'Channels product,' which is now also referred to as the Study Prep tool, as part of this D2C push.

Here's a quick look at the digital adoption trends influencing this channel:

• US digital subscriptions growth (H1 2025): 4%
• Inclusive Access growth (H1 2025): 21%
• Pearson+ paid subscriptions trend (latest semester): Flat
• Pearson+ registered users trend (latest semester): +1%

Pearson VUE network of over 20,000 global test centers

Pearson VUE is the backbone for delivering secure, high-stakes certification and licensure exams globally. This channel relies on a vast physical footprint. Pearson VUE operates its network across more than 180+ countries.

The reliability of this channel is high, evidenced by a customer retention rate of 99% across the business for 2024. While Pearson VUE sales saw underlying growth of 3% in FY2024, Q1 2025 saw a slight decline, with growth expected to be weighted to the second half of the year, which materialized as the channel returned to growth in Q3 2025.

The channel is also expanding its offerings to enterprise clients, building out its test prep capabilities through the Pearson Skilling Suite and securing meaningful new enterprise customer contracts with entities like ServiceNow, Microsoft, and AWS.

Metric	Value/Range	Period/Context
Test Center Reach	180+ Countries	Global Network Footprint
Customer Retention	99%	2024 Performance
Underlying Sales Growth	3%	Full Year 2024
Q1 2025 Performance	Declined Slightly	Q1 2025 Trading Update

Direct sales force for Higher Education and Virtual Learning

Pearson plc is actively transforming how it reaches its Higher Education customers, building on a successful sales team transformation. For 2025, the expectation is that Higher Education sales growth will be higher than in 2024, driven by this sales excellence and AI-enhanced product rollouts. This sales effort is crucial for winning adoption share against competitors.

Similarly, the Virtual Learning segment, which includes Virtual Schools, is ramping up its direct engagement. Specifically, 2025 is a transitionary year as Pearson builds out its direct US K-12 sales channel for proprietary materials like AP®, Dual Enrolment, and CTE offerings. The company opened three new schools in 2024, contributing to a 13% increase in 2025/26 academic year enrolments in Q3 2025, which the sales teams are capitalizing on.

The IT & Professional Learning business, which was transferred into Enterprise Learning & Skills from Higher Education in January 2025, generated £45 million in sales in 2024, showing the scale of the former HE sales reach.

Enterprise sales teams for corporate and government skilling contracts

The Enterprise Learning & Skills segment is a major focus for channel expansion, supported by dedicated strategic account management and a joined-up go-to-market approach. This segment is expected to deliver high single-digit sales growth in 2025.

Momentum is being built through strategic partnerships and contract wins. In 2024/2025, Pearson announced strategic partnerships with major technology players including Microsoft and AWS. Furthermore, the Enterprise Learning & Skills unit secured new contracts, including one with the UK Ministry of Defence as of the Q1 2025 update. The segment saw sales increase by 2% in Q3 2025.

The channel is focused on bundling offerings, for example, combining Pearson VUE, Credly, and Faethm capabilities for enterprise clients. The IT Pro business, now part of this segment, contributed £12 million in adjusted operating profit in 2024.

Finance: draft 13-week cash view by Friday.

Pearson plc (PSO) - Canvas Business Model: Customer Segments

You're looking at the core groups Pearson plc serves as of late 2025, based on their latest reported performance metrics. Honestly, the numbers tell a clearer story than any marketing brochure about where the real money is moving.

Higher Education students utilizing digital textbooks and MyLab/Mastering platforms

This group showed real momentum early in the year. For the nine months leading up to the end of September 2025, sales in Higher Education increased by 2% on an underlying basis. That growth was heavily fueled by the digital offerings; specifically, Inclusive Access grew by an impressive 19% over that same nine-month period, and US digital subscriptions were up 2%. To be fair, the US Higher Education sales were more stable, but the Q1 2025 underlying sales growth for the whole segment was a strong 6%. The segment's reported sales for the first half of 2025 (H1 2025) were £337 million. Remember, the IT Pro business, which used to sit here, was moved to Enterprise Learning & Skills in January 2025; that business generated £45 million in sales in 2024.

K-12 students enrolled in Virtual Learning schools

This segment saw a slight dip, which was largely anticipated. For H1 2025, sales were down 1% as they absorbed the final impact of previously announced school losses. Still, the underlying health looks better when you look at enrolment; the 2024/2025 academic year saw enrolments increase 5% on a same-school basis. The momentum is expected to return, as Q3 2025 sales grew 17%, driven by a 13% increase in 2025/26 academic year enrolments for the Fall semester. At the end of 2024, Pearson operated 40 total Virtual Schools. H1 2025 sales for Virtual Learning were £242 million.

Global candidates seeking professional and English language certifications (PTE)

The English Language Learning unit, which houses the Pearson Test of English (PTE), returned to growth in Q3 2025, with sales up 1% for the nine-month period. The overall H1 2025 sales for this unit were £171 million. While the business is confident in the medium-term outlook based on demographics, 2025 growth was expected to moderate due to the likely impact of elections on immigration rates affecting PTE volumes. For context on the scale, the PTE Academic score is reported on a scale from 10 to 90 points. Back in H1 2023, the PTE was taken 606,000 times in a half-year period.

Corporations and government agencies requiring Enterprise Learning & Skills solutions

This is a key growth area, having been redefined in January 2025 to include the former IT Pro business. For H1 2025, Enterprise Learning & Skills (EL&S) sales were £170 million, showing a 4% underlying increase. The full-year guidance for this segment is for high single-digit sales growth. This segment services approximately 1,500 EL&S enterprise customers. The integration of IT Pro, which contributed £12 million in adjusted operating profit in 2024, is part of the strategy to better service this customer base.

Educators and institutions adopting core curriculum and assessment tools

This group falls under the Assessment & Qualifications segment, which is Pearson's largest by revenue. For the nine months ending September 2025, sales growth accelerated to 4% in Q3 alone. H1 2025 sales for the entire segment were £802 million. Drilling down, Clinical Assessment sales were up 9% for the nine months, and UK & International Qualifications sales increased 8% over the same period. The segment is expected to finish the year with low to mid-single digit sales growth, with a significant portion weighted toward the fourth quarter due to contract timing.

Here's a quick look at the H1 2025 sales contribution from these core customer-facing segments:

Customer Segment Focus	H1 2025 Sales (£m)	Underlying Sales Growth (H1 2025 vs H1 2024)	Key 2025 Growth Driver Metric
Assessment & Qualifications	802	Not explicitly stated for H1, but Q3 accelerated to 4%	Clinical Assessment sales up 9% (9 months)
Higher Education	337	4%	Inclusive Access growth of 21% (H1 2025)
Virtual Learning	242	(1%)	2025/26 Enrolments up 13% in Fall semester (Q3)
English Language Learning (PTE)	171	Not explicitly stated for H1	Returned to growth in Q3 (up 1% for 9 months)
Enterprise Learning & Skills	170	4%	Guidance for high single digit full-year growth

The overall Group sales for H1 2025 were £1,722 million, up 2% on an underlying basis.

You should keep an eye on the Q4 weighting for Assessment & Qualifications and the continued strong double-digit growth in the digital components of Higher Education. Finance: draft 13-week cash view by Friday.

Pearson plc (PSO) - Canvas Business Model: Cost Structure

You're looking at the financial foundation that supports Pearson plc's digital transformation and content delivery strategy as of late 2025. The cost structure is heavily weighted toward technology enablement and content assets, which is typical for a modern learning company.

Interest expense is a clearly quantified item in the 2025 outlook. Pearson projects its adjusted net finance costs for the full year 2025 to be c. $\text{£}65$ million. This figure reflects the impact of the Education Bond and the intended $\text{£}350$ million share buyback programme. For context, the adjusted net finance costs in 2024 were $\text{£}45$ million, and the first half of 2025 saw adjusted net finance costs of $\text{£}24$ million.

The company explicitly notes that its 2025 guidance includes new investment to support strategy and drive growth, which covers brand, innovation spend, and transformation costs. This aligns with the stated priority to continue leading on the application of innovative technologies, like Generative AI, across learning and assessment platforms.

Key cost components that are part of the overall operating expenditure, but for which specific 2025 monetary breakdowns are not itemized in the guidance, include:

• Significant investment in technology, AI development, and platform maintenance: This is a key area of focus, with the Chief Technology Officer taking on expanded digital and technology operation leadership in April 2025.
• Content creation and licensing costs for digital IP: These costs are embedded within the Cost of Sales for digital products across Higher Education, Assessment & Qualifications, and Enterprise Learning & Skills.
• Employee compensation, including talent acquisition for digital skills: This covers the cost of the global enterprise sales team formed in January 2025 and talent needed for AI scaling.
• Restructuring and transformation costs to optimize operations: These are included in the overall investment guidance for 2025. In 2024, Higher Education margins were impacted by one-off investment and restructuring costs.

The overall cost management strategy is focused on achieving strong operational leverage on sales growth combined with being cost conscious and implementing technology-enabled cost efficiencies. Pearson expects its adjusted operating profit margin to expand beyond the 16.9% achieved in 2024, targeting an average increase of 40 basis points per annum beyond 2025.

Here's a look at the known financial context surrounding costs and expenses:

Cost/Expense Metric	2024 Actual ($\text{£}$m)	2025 Projection/Guidance ($\text{£}$m)
Adjusted Operating Profit (Context)	600	In line with market expectations
Adjusted Operating Profit Margin (Context)	16.9%	Margin expansion expected
Adjusted Net Finance Costs (Interest Expense)	45	c. 65
Headline Net Finance Costs (Context)	31	Not explicitly guided for 2025
Effective Tax Rate on Adjusted Profit Before Tax (Context)	24.4%	Between 24% and 25%

The company is actively managing its cost base by evolving its structure; for instance, Workforce Skills became Enterprise Learning and Skills in January 2025, which involved transitioning modest revenues and costs from Higher Education. This simplification is intended to sharpen focus and drive efficiency.

Pearson plc (PSO) - Canvas Business Model: Revenue Streams

You're looking at how Pearson plc actually brings in the money as of late 2025. It's a mix, but the trend is definitely digital and assessment-heavy. Honestly, the numbers from the first half of the year show they are on track for their full-year plan, which is what matters for near-term stability.

The top-line figure for the first six months of fiscal 2025 was £1,722 million in sales, representing 2% underlying growth compared to H1 2024. The company is sticking to its full-year guidance, expecting overall group underlying sales growth to be in line with market expectations, with the bulk of the growth weighted toward the second half, particularly Q4. The consensus estimate for total full-year 2025 sales is around £3,708.3 million.

Here is a breakdown of the key revenue drivers based on the H1 2025 performance and 2025 guidance:

• Digital subscriptions and access fees are the engine for recurring revenue, especially within Higher Education. For H1 2025, US digital subscriptions grew by 3%, and the Inclusive Access model saw a significant 21% increase. This aligns with the overall digital focus, where digital represented 82% of sales in 2024.
• Assessment and qualification fees provide a solid, high-margin foundation. The Assessment & Qualifications segment is guided for sales growth in the low to mid-single digit range for the full year. However, within this, Pearson VUE specifically saw an underlying sales decline of 3% in H1 2025.
• B2B Enterprise Learning contracts are a clear growth priority. Enterprise Learning & Skills is explicitly guided to grow at a high single digit rate for the full year 2025, supported by new Enterprise Solutions wins.
• Sales of traditional textbooks and courseware are implicitly declining as the digital mix increases. While a specific percentage for this segment isn't provided, the strong digital growth in Higher Education and the overall strategic pivot suggest this remains the segment Pearson plc is managing down.

To give you a clearer picture of the segment health as of the interim results, here's how the business units performed in H1 2025:

Business Unit	H1 2025 Underlying Sales Growth	Key H1 2025 Driver/Note
Assessment & Qualifications	+2%	Strong growth in Clinical Assessment (+11%) and UK & International Qualifications (+10%)
Higher Education	+4%	Driven by Inclusive Access (+21%) and US digital subscriptions (+3%)
Enterprise Learning & Skills	+4%	Vocational Qualifications delivered solid growth; Enterprise Solutions building momentum
English Language Learning	-3%	PTE sales were flat against a tough backdrop
Virtual Learning	-1%	Decline due to the final impact of previously announced school losses

The H1 2025 reported sales figure of £1,722 million is the concrete number you need to anchor your models to for the first half. Finance: draft 13-week cash view by Friday.