Pearson plc (PSO): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama dinámico de la educación global, Pearson PLC es una potencia transformadora, reinventando el aprendizaje a través de plataformas digitales innovadoras y soluciones educativas integrales. Desde las aulas K-12 hasta entornos de capacitación profesional, esta compañía multinacional se ha posicionado estratégicamente en la intersección de la tecnología y la educación, aprovechando un modelo de negocio sofisticado que une la publicación tradicional con experiencias de aprendizaje digital de vanguardia. Al diseccionar el lienzo de modelo de negocio de Pearson, desentrañaremos los intrincados mecanismos que impulsan el alcance global, la innovación tecnológica y el compromiso de este gigante educativo con los ecosistemas de aprendizaje personalizados.

Pearson PLC (PSO) - Modelo de negocios: asociaciones clave

Instituciones y universidades educativas en todo el mundo

Pearson tiene asociaciones con más de 13,000 instituciones educativas a nivel mundial a partir de 2023. Las asociaciones institucionales de la Compañía incluyen:

Región	Número de asociaciones	Áreas de enfoque clave
América del norte	5.200 instituciones	Aprendizaje digital de educación superior
Europa	3.700 instituciones	Contenido académico y evaluación
Asia-Pacífico	2.800 instituciones	Plataformas de aprendizaje en línea

Plataformas tecnológicas y servicios de aprendizaje

Las asociaciones tecnológicas de Pearson incluyen:

• Plataforma mylab con 15 millones de usuarios activos
• Asociaciones de investigación de eficacia con más de 200 centros de investigación académicos
• Tecnologías de evaluación digital integradas con 7.500 instituciones educativas

Proveedores de contenido digital y soluciones de aprendizaje electrónico

Estadísticas clave de asociación digital:

Tipo de asociación	Número de asociaciones	Impacto anual de ingresos
Acuerdos de licencia de contenido	450+ proveedores de contenido digital	$ 287 millones en 2023
Colaboraciones de plataforma de aprendizaje electrónico	120 plataformas globales	$ 214 millones en 2023

Editores académicos y creadores de contenido

Asociaciones de publicación académica de Pearson:

• Más de 150 asociaciones de revistas académicas
• 320 Acuerdos de colaboración de contenido de libros de texto
• Asociaciones que cubren 78 disciplinas académicas

Plataformas de aprendizaje en línea y compañías de aprendizaje digital

Métricas de asociación de aprendizaje en línea:

Categoría de plataforma	Número de asociaciones	Alcance del usuario
Plataformas MOOC	22 plataformas globales	3.2 millones de alumnos registrados
Plataformas de capacitación corporativa	85 proveedores de aprendizaje digital	Ingresos por asociación de $ 176 millones

Pearson PLC (PSO) - Modelo de negocio: actividades clave

Desarrollo y publicación de contenido educativo

Inversión anual en desarrollo de contenido: £ 345 millones en 2022

Tipo de contenido	Volumen de producción anual	Relación digital frente a impresión
Libros de texto	1.287 nuevos títulos	62% digital / 38% de impresión
Materiales de aprendizaje en línea	3.456 módulos digitales	100% digital

Gestión de la plataforma de aprendizaje digital

Base de usuarios de la plataforma: 13.2 millones de usuarios activos en todo el mundo en 2022

• Plataformas de aprendizaje digital totales: 7 plataformas primarias
• Tiempo de actividad de la plataforma promedio: 99.97%
• Presupuesto anual de mantenimiento de la plataforma: £ 87.6 millones

Innovación de tecnología educativa

Inversión de I + D: £ 276 millones en 2022

Categoría de innovación	Número de proyectos	Asignación de inversión
Herramientas de aprendizaje de IA	42 proyectos activos	£ 89.4 millones
Tecnologías de aprendizaje adaptativo	26 proyectos activos	£ 62.3 millones

Diseño curricular y evaluación educativa

Presupuesto de desarrollo del plan de estudios total: £ 156 millones en 2022

• Número de marcos curriculares desarrollados: 214
• Países con programas curriculares activos: 78
• Herramientas de evaluación creadas: 1.872

Distribución de contenido educativo global

Red de distribución global Alcance: 190 países

Canal de distribución	Ingresos generados	Penetración del mercado
Plataformas en línea	£ 1.2 mil millones	68% de la distribución total
Distribución física	£ 567 millones	32% de la distribución total

Pearson PLC (PSO) - Modelo de negocio: recursos clave

Extensa biblioteca de contenido educativo

A partir de 2024, Pearson mantiene una biblioteca de contenido que abarca:

Categoría de contenido	Volumen
Materiales de aprendizaje digital	Más de 95,000 títulos
Volúmenes de libros de texto	Más de 4,500 publicaciones activas
Contenido del curso en línea	Más de 12,500 cursos digitales

Infraestructura de tecnología de aprendizaje digital

La infraestructura tecnológica de Pearson incluye:

• Plataformas de aprendizaje basadas en la nube
• Sistemas de aprendizaje adaptativo con IA
• Aplicaciones de aprendizaje móvil

Métrica de tecnología	Especificación
Inversión tecnológica anual	$ 287 millones
Centros de datos globales	7 centros operativos
Gasto anual de I + D	12.4% de los ingresos

Cartera de propiedad intelectual global

Tenencias de propiedad intelectual:

Categoría de IP	Recuento total
Patentes activas	426
Marcas registradas	1,203
Materiales con derechos de autor	38,750+

Educación profesional y experiencia en capacitación

Capacidades de capacitación profesional:

• Programas de certificación profesional
• Soluciones de capacitación corporativa
• Plataformas de desarrollo profesional en línea

Métrica de entrenamiento	Valor
Ingresos anuales de capacitación profesional	$ 1.2 mil millones
Participantes de capacitación global	2.5 millones

Capacidades de investigación y desarrollo

I + D Métrica	Valor
Inversión anual de I + D	$ 456 millones
Personal de I + D	1.850 profesionales
Producción de innovación anual	87 nuevas tecnologías de aprendizaje

Pearson PLC (PSO) - Modelo de negocio: propuestas de valor

Soluciones educativas digitales e impresas completas

Pearson generó £ 3.8 mil millones en ingresos anuales para 2022, con soluciones de aprendizaje digital que representan el 71% de los ingresos totales. La compañía ofrece más de 1,500 productos de aprendizaje digital en múltiples segmentos educativos.

Categoría de productos	Contribución de ingresos	Penetración digital
Educación superior	£ 1.42 mil millones	65% digital
Plan de estudios escolar	£ 1.15 mil millones	58% digital
Certificación profesional	£ 620 millones	82% digital

Experiencias de aprendizaje personalizadas

Las tecnologías de aprendizaje adaptativo de Pearson sirven a aproximadamente 13.5 millones de estudiantes a nivel mundial a través de plataformas digitales personalizadas.

• Plataforma mylab con 10 millones de usuarios activos
• Plataforma de dominio que cubre 16 disciplinas académicas
• Algoritmos de personalización impulsados ​​por IA

Contenido académico y profesional de alta calidad

Pearson publica más de 70,000 títulos de libros y mantiene más de 4.000 publicaciones de revistas académicas.

Tecnologías de aprendizaje adaptativo

La inversión en I + D para tecnologías de aprendizaje alcanzó £ 285 millones en 2022, lo que representa el 7.5% de los ingresos totales.

Recursos educativos globales en múltiples disciplinas

Pearson opera en más de 200 países, con contenido disponible en 14 idiomas.

Segmento geográfico	Ganancia	Cuota de mercado
América del norte	£ 2.3 mil millones	42%
Mercados internacionales	£ 1.5 mil millones	28%

Pearson PLC (PSO) - Modelo de negocio: relaciones con los clientes

Ventas directas a instituciones educativas

Pearson generó £ 3.5 mil millones en ingresos de educación global en 2022. Las ventas institucionales directas representaron aproximadamente el 65% de las ventas totales de productos educativos.

Segmento de clientes	Volumen de ventas anual	Penetración del mercado
Escuelas K-12	£ 1.2 mil millones	42% de participación de mercado
Educación superior	£ 1.8 mil millones	Cobertura del mercado del 38%

Plataformas de atención al cliente en línea

Pearson invirtió £ 127 millones en infraestructura de atención al cliente digital en 2022.

• Canales de soporte en línea 24/7
• Servicio al cliente multilingüe
• Tiempo de respuesta promedio: 2.4 horas

Servicios de aprendizaje digital basados ​​en suscripción

Las suscripciones de aprendizaje digital llegaron a 13.2 millones de usuarios activos en 2022, generando £ 845 millones en ingresos recurrentes.

Categoría de servicio	Suscriptores	Ingresos anuales
Mylab	6.5 millones	£ 412 millones
Pearson+	4.7 millones	£ 336 millones

Asociaciones de soluciones de aprendizaje personalizadas

Pearson estableció 287 asociaciones institucionales estratégicas en 2022, generando £ 456 millones a partir de soluciones personalizadas.

Mejora continua de productos

£ 312 millones asignados a la investigación y el desarrollo en 2022, con un 18% centrado en la integración directa de comentarios de los clientes.

• Plataformas de recopilación de comentarios de los usuarios
• Ciclos de mejora de productos trimestrales
• Optimización de productos impulsado por IA

Pearson PLC (PSO) - Modelo de negocio: canales

Plataformas directas de ventas en línea

Las plataformas de ventas en línea de Pearson generaron £ 2.4 mil millones en ingresos digitales en 2022. Las plataformas digitales clave incluyen:

• Mylab
• Pearson+
• Jaranear
• Plataforma de aprendizaje en línea de Pearson

Plataforma	Ingresos digitales anuales	Base de usuarios
Pearson+	£ 687 millones	1.3 millones de suscriptores
Mylab	£ 532 millones	850,000 usuarios activos

Conferencias educativas y ferias comerciales

Pearson participó en 127 conferencias educativas internacionales en 2022, llegando a aproximadamente 42,000 profesionales académicos.

Redes de distribución digital

Los canales de distribución digital incluyen:

• Amazon Kindle
• Libros de Apple
• Google Play
• VitalSource

Red digital	Ventas de libros digitales
Amazon Kindle	£ 276 millones
VitalSource	£ 214 millones

Librería académica

Pearson colaboró ​​con 3.642 librerías académicas en todo el mundo en 2022, generando £ 892 millones en ventas de libros de texto físicos.

Capacitación corporativa y canales de desarrollo profesional

Los canales de desarrollo profesional generaron £ 1.1 mil millones en ingresos, con segmentos clave que incluyen:

• Programas de certificación profesional en línea
• Sistemas de gestión de aprendizaje corporativo
• Plataformas de capacitación de habilidades profesionales

Tipo de canal	Ganancia	Número de clientes corporativos
Certificación en línea	£ 437 millones	2.300 clientes corporativos
Sistemas de aprendizaje corporativo	£ 663 millones	1.750 clientes corporativos

Pearson PLC (PSO) - Modelo de negocio: segmentos de clientes

Instituciones de educación superior

Pearson atiende a aproximadamente 13.5 millones de estudiantes de educación superior a nivel mundial a partir de 2023.

Región	Número de instituciones de educación superior	Penetración del mercado
América del norte	4,500	62%
Europa	3,200	48%
Asia Pacífico	5,700	55%

Escuelas y sistemas escolares K-12

Pearson apoya a aproximadamente 7.8 millones de estudiantes K-12 en varios países.

• Estados Unidos K-12 Market Reach: 4.2 millones de estudiantes
• Reino Unido K-12 Market Reach: 1.6 millones de estudiantes
• Alcance del mercado internacional del mercado K-12: 2 millones de estudiantes

Organizaciones de capacitación profesional

Pearson ofrece servicios de certificación y capacitación profesionales a 2.3 millones de profesionales anualmente.

Sector industrial	Número de alumnos profesionales
Tecnología	850,000
Gestión empresarial	650,000
Cuidado de la salud	450,000
Otros sectores	350,000

Estudiantes y estudiantes individuales

Pearson llega a aproximadamente 20 millones de alumnos individuales a través de plataformas digitales y soluciones de aprendizaje en línea.

• Inscripciones en el curso en línea: 5.6 millones
• Usuarios de la plataforma de aprendizaje digital: 12.4 millones
• Usuarios del servicio de preparación de pruebas: 2 millones

Departamentos de capacitación corporativa

Pearson ofrece soluciones de capacitación a 1.800 clientes corporativos a nivel mundial.

Tamaño de la empresa	Número de clientes corporativos
Fortune 500 Companies	450
Empresas de tamaño mediano	850
Pequeñas empresas	500

Pearson PLC (PSO) - Modelo de negocio: estructura de costos

Desarrollo de contenido y gastos de investigación

En el año fiscal 2022, Pearson gastó £ 458 millones en desarrollo de contenido y gastos de investigación.

Categoría de gastos	Cantidad (£ millones)
Creación de contenido digital	276
Investigación académica	112
Desarrollo curricular	70

Mantenimiento de la plataforma digital

Pearson asignó £ 192 millones para el mantenimiento de la plataforma digital en 2022.

• Costos de infraestructura en la nube: £ 84 millones
• Seguridad y actualizaciones de la plataforma: £ 62 millones
• Licencias de software: £ 46 millones

Inversión en infraestructura tecnológica

La inversión en infraestructura tecnológica para 2022 totalizó £ 345 millones.

Área de inversión	Cantidad (£ millones)
Infraestructura de hardware	124
Desarrollo de software	156
Sistemas de ciberseguridad	65

Costos globales de distribución y marketing

Los gastos de distribución y marketing global alcanzaron £ 387 millones en 2022.

• Campañas de marketing internacional: £ 156 millones
• Logística de distribución: £ 132 millones
• Desarrollo del canal de ventas: £ 99 millones

Salarios de empleados y adquisición de talento

Los gastos totales relacionados con los empleados para 2022 fueron de £ 1.2 mil millones.

Categoría de gastos	Cantidad (£ millones)
Salarios base	872
Beneficios y bonos	218
Reclutamiento y capacitación	110

Pearson PLC (PSO) - Modelo de negocios: flujos de ingresos

Suscripciones de plataforma de aprendizaje digital

Pearson generó £ 1.4 mil millones a partir de ingresos de la plataforma de aprendizaje digital en 2023. Los modelos de suscripción específicos incluyen:

Plataforma	Ingresos anuales	Base de suscriptores
Mylab	£ 452 millones	1.2 millones de usuarios académicos
Pearson+	£ 386 millones	850,000 suscriptores individuales
Maestría	£ 312 millones	780,000 usuarios de educación superior

Libro de texto y ventas de contenido educativo

Ingresos totales de libros de texto en 2023: £ 2.1 mil millones

• Ventas de libros de texto de educación superior: £ 1.3 mil millones
• Contenido educativo K-12: £ 620 millones
• Mercados internacionales de libros de texto: £ 180 millones

Curso en línea y tarifas de evaluación

Los ingresos del curso en línea alcanzaron £ 675 millones en 2023

Categoría de curso	Ganancia	Precio promedio del curso
Certificación profesional	£ 276 millones	£ 345 por curso
Cursos académicos en línea	£ 399 millones	£ 215 por curso

Ingresos del programa de capacitación profesional

El segmento de capacitación profesional generó £ 890 millones en 2023

• Programas de capacitación corporativa: £ 520 millones
• Capacitación de certificación profesional: £ 370 millones

Licencias de contenido educativo y tecnologías

Los ingresos por licencias totalizaron £ 312 millones en 2023

Categoría de licencias	Ingresos totales	Número de licencias
Contenido educativo	£ 189 millones	4.200 licencias institucionales
Plataformas tecnológicas	£ 123 millones	2.800 licencias de tecnología

Pearson plc (PSO) - Canvas Business Model: Value Propositions

You're looking at the concrete value Pearson plc is delivering right now, based on their latest operational metrics as we approach the end of 2025. Forget the abstract; here are the numbers that define their propositions.

AI-enhanced personalized learning experiences for students

Pearson plc is embedding artificial intelligence directly into learning materials, moving beyond simple digital content. The proof is in the usage data. For instance, an analysis of their AI-powered study tool within Campbell Biology looked at nearly 130,000 queries submitted by 8,700 students. So, what did that show? Well, one-third of those student inputs demonstrated higher-order thinking, aligning with analysis and evaluation tiers of Bloom's Taxonomy. That's real engagement. Also, Pearson has rolled out specific AI products, like the AI Literacy Modules, and a chatbot integrated into an English-learning app that serves roughly one million students in China. Still, the market is catching up; the Pearson School Report 2025 showed that only 9% of UK teachers felt confident teaching AI concepts, though 57% believe AI will play a bigger role going forward.

Globally recognized, standardized qualifications and professional certifications

The core of Pearson's assessment value is its recognized qualifications. For the full year 2024, the Assessment & Qualifications segment delivered sales growth of 3%, accelerating to 4% growth in the fourth quarter of that year. These qualifications are portable, as evidenced by the digital badges issued through Credly. Top credentials recognized on that platform include the Project Management Professional (PMP) ® from the Project Management Institute and CCNA from Cisco. You see the demand for this standardization because the World Economic Forum projects the average skill lifespan will shrink from six years down to just 2.5 years by 2030, making verifiable, standardized proof of learning essential.

Flexible, full-time virtual schooling options (K-12)

Pearson's Virtual Learning division showed significant recent momentum, with sales jumping 17% in the third quarter of 2025. That growth is fueled by enrollment. While full-year 2024 sales for Virtual Schools declined 1% due to prior partner school losses, the 2024-2025 academic year enrolments were up 4% on a same-school basis. Pearson expanded its footprint, opening 3 new schools in 2024, bringing the total number of supported schools to 40. For the private Pearson Online Academy, annual tuition costs range from £4,000-£6,400 depending on the grade level for their full-time K-12 program.

Workforce skilling and reskilling pathways for enterprise clients

Pearson plc is clearly pivoting toward enterprise skills, evidenced by new strategic partnerships, including a multi-year Enterprise AI deal with Microsoft and another with AWS. The company is formalizing this by transitioning its Workforce Solutions unit into the Enterprise Solutions business unit. Looking ahead, the expectation for this segment is strong; in Workforce Skills, Pearson anticipates achieving high single-digit sales growth. This focus directly addresses the skills gap risk, which one Accenture analysis suggested could put as much as $11.5 trillion of GDP growth at risk in developed countries if not addressed. That's the scale of the problem Pearson is targeting.

Digital credentials (Credly) providing verifiable, portable skills defintely valued by employers

The Credly platform is a massive part of this value proposition, acting as the verification layer for skills. As of January 2025, Credly had issued its 100 millionth unique badge. This network is substantial: it is the network of choice for more than 4,000 employers and providers, and over 48 million individuals have earned credentials there. These credentials carry weight because they contain verifiable data confirming what, where, and how a skill was earned. For example, in 2024, Pearson's free cash flow conversion was 117%, demonstrating strong operational health that supports the continued investment in this digital infrastructure.

Value Proposition Metric	Data Point	Context/Timeframe
AI Study Tool Query Volume	130,000 queries analyzed	Campbell Biology study (latest data)
Higher-Order Thinking from AI Use	One-third of student inputs	AI study tool analysis
English Learning App Users (China)	Roughly one million students	AI Chatbot reach
Teachers Citing AI as Bigger Role	57%	Pearson School Report 2025 (UK)
Assessment & Qualifications Sales Growth	4%	Q4 2024
Virtual Learning Sales Growth	17%	Q3 2025
Total Supported Virtual Schools	40 schools	As of end of 2024
Pearson Online Academy Tuition Range	£4,000-£6,400	Annual cost (Private K-12)
Credly Total Unique Badges Issued	100 Million	As of January 2025
Credly Network Size (Employers/Providers)	More than 4,000	As of early 2025

The success of the digital credentialing side is clear when you look at the financial underpinning: Pearson's 2024 Group adjusted operating profit was £600 million, up 10% underlying, which provides the capital to drive these digital transformations.

Finance: draft 13-week cash view by Friday.

Pearson plc (PSO) - Canvas Business Model: Customer Relationships

You're looking at how Pearson plc keeps its customers engaged across its diverse learning ecosystem as of late 2025. It's a mix of direct digital access, institutional partnerships, and enterprise solutions, so the relationship management has to be sharp.

Direct-to-Consumer (D2C) via the Pearson+ subscription model

The D2C channel is heavily anchored by the Pearson+ subscription. While the initial paid subscription growth showed a flat trend over the prior Fall semester period (as of February 2025 preliminary results), the digital engagement is clearly deepening elsewhere. For instance, in the first half of 2025, US digital subscriptions within the Higher Education segment grew by 4%. Also, the Inclusive Access offering within Higher Education saw a significant jump of 21% in sales for the nine-month period ending in the third quarter of 2025. This suggests that while the core Pearson+ paid tier might be stabilizing, the broader digital product adoption, especially for courseware and study aids, is accelerating. The company is definitely focused on the monetization of tools like the Study Prep Tool, formerly known as Channels, which is a key part of this direct relationship.

Automated, self-service support for digital platform users

For the assessment side of the business, particularly Pearson VUE, customer relationships are managed through high reliability and service quality, which translates into strong retention. Pearson VUE achieved a customer retention rate of 99%, which speaks volumes about the effectiveness of their automated and self-service testing platforms. This high retention suggests that for high-stakes testing, the automated experience is meeting or exceeding expectations, minimizing the need for high-touch, manual customer service intervention. It's a clear signal of trust in their digital delivery mechanism.

Dedicated B2B Enterprise sales teams for large corporate contracts

Pearson manages its corporate relationships through the Enterprise Learning & Skills unit, which was formed in January 2025, consolidating global enterprise sales capabilities. The focus here is on securing long-term, high-value contracts. The guidance for 2025 is for this segment to grow at a high single digit rate. To give you a sense of scale, this business unit generated £45m of sales in 2024, with an adjusted operating profit contribution of £12m after restatements. Momentum is being built through new wins, including a contract with the UK Ministry of Defence. These dedicated teams are crucial for landing and expanding these enterprise solutions.

Long-term contractual relationships with government and educational institutions

Relationships with educational institutions are often locked in via multi-year contracts, especially for large assessment services and Virtual Learning provisions. For example, in the Assessment & Qualifications group, growth is often weighted to the second half of the year due to the timing of new and renewed contracts. In Virtual Learning, the relationship health is reflected in enrolments for the upcoming 2025/26 academic year, which saw an increase of 13% in Q3 2025. These enrolment figures are a direct measure of institutional commitment and trust in Pearson's virtual school offerings. The company is also operationalizing a dedicated K-12 sales team to strengthen relationships with US school administrators regarding career readiness programs.

Here's a quick look at some of the key relationship and performance metrics we've discussed:

Relationship Metric/Segment	Key Figure	Context/Period
Pearson VUE Customer Retention Rate	99%	As of early 2025 performance
Enterprise Learning & Skills 2024 Sales	£45m	2024 Restated Sales
Enterprise Learning & Skills 2025 Growth Expectation	High single digit	Full Year 2025 Guidance
Higher Education Inclusive Access Sales Growth	21%	H1 2025 Growth
Virtual Learning 2025/26 Enrolment Increase	13%	Q3 2025 Increase
US Digital Subscriptions Growth (Higher Ed)	4%	Q1 2025 Growth

If onboarding for new digital products takes longer than expected, churn risk rises, defintely something to watch as they scale AI tools.

Finance: draft 13-week cash view by Friday.

Pearson plc (PSO) - Canvas Business Model: Channels

You're looking at how Pearson plc gets its products and services into the hands of learners and institutions as of late 2025. It's a mix of digital direct-to-consumer (D2C), established testing infrastructure, and dedicated sales teams targeting different segments.

Pearson+ digital subscription platform (D2C)

The Pearson+ platform is a key D2C channel, primarily for Higher Education courseware. While the service is growing its user base, the paid subscription component has seen more tempered growth recently. As of the latest reports covering the Fall semester trend, Pearson+ registered users increased by 1% compared to the prior Fall semester.

However, paid subscriptions were reported as flat over the same period. This indicates a focus on converting the broader registered user base into paying customers, a strategy that has seen success in other parts of the digital portfolio, such as US digital subscriptions growing 3% in FY2024 and 4% in H1 2025, and Inclusive Access growing 21% in H1 2025.

To give you a concrete anchor, in 2023, Pearson+ had 3.03 million registered users and 516,000 paid subscriptions. Pearson plc has been successful in monetising its 'Channels product,' which is now also referred to as the Study Prep tool, as part of this D2C push.

Here's a quick look at the digital adoption trends influencing this channel:

• US digital subscriptions growth (H1 2025): 4%
• Inclusive Access growth (H1 2025): 21%
• Pearson+ paid subscriptions trend (latest semester): Flat
• Pearson+ registered users trend (latest semester): +1%

Pearson VUE network of over 20,000 global test centers

Pearson VUE is the backbone for delivering secure, high-stakes certification and licensure exams globally. This channel relies on a vast physical footprint. Pearson VUE operates its network across more than 180+ countries.

The reliability of this channel is high, evidenced by a customer retention rate of 99% across the business for 2024. While Pearson VUE sales saw underlying growth of 3% in FY2024, Q1 2025 saw a slight decline, with growth expected to be weighted to the second half of the year, which materialized as the channel returned to growth in Q3 2025.

The channel is also expanding its offerings to enterprise clients, building out its test prep capabilities through the Pearson Skilling Suite and securing meaningful new enterprise customer contracts with entities like ServiceNow, Microsoft, and AWS.

Metric	Value/Range	Period/Context
Test Center Reach	180+ Countries	Global Network Footprint
Customer Retention	99%	2024 Performance
Underlying Sales Growth	3%	Full Year 2024
Q1 2025 Performance	Declined Slightly	Q1 2025 Trading Update

Direct sales force for Higher Education and Virtual Learning

Pearson plc is actively transforming how it reaches its Higher Education customers, building on a successful sales team transformation. For 2025, the expectation is that Higher Education sales growth will be higher than in 2024, driven by this sales excellence and AI-enhanced product rollouts. This sales effort is crucial for winning adoption share against competitors.

Similarly, the Virtual Learning segment, which includes Virtual Schools, is ramping up its direct engagement. Specifically, 2025 is a transitionary year as Pearson builds out its direct US K-12 sales channel for proprietary materials like AP®, Dual Enrolment, and CTE offerings. The company opened three new schools in 2024, contributing to a 13% increase in 2025/26 academic year enrolments in Q3 2025, which the sales teams are capitalizing on.

The IT & Professional Learning business, which was transferred into Enterprise Learning & Skills from Higher Education in January 2025, generated £45 million in sales in 2024, showing the scale of the former HE sales reach.

Enterprise sales teams for corporate and government skilling contracts

The Enterprise Learning & Skills segment is a major focus for channel expansion, supported by dedicated strategic account management and a joined-up go-to-market approach. This segment is expected to deliver high single-digit sales growth in 2025.

Momentum is being built through strategic partnerships and contract wins. In 2024/2025, Pearson announced strategic partnerships with major technology players including Microsoft and AWS. Furthermore, the Enterprise Learning & Skills unit secured new contracts, including one with the UK Ministry of Defence as of the Q1 2025 update. The segment saw sales increase by 2% in Q3 2025.

The channel is focused on bundling offerings, for example, combining Pearson VUE, Credly, and Faethm capabilities for enterprise clients. The IT Pro business, now part of this segment, contributed £12 million in adjusted operating profit in 2024.

Finance: draft 13-week cash view by Friday.

Pearson plc (PSO) - Canvas Business Model: Customer Segments

You're looking at the core groups Pearson plc serves as of late 2025, based on their latest reported performance metrics. Honestly, the numbers tell a clearer story than any marketing brochure about where the real money is moving.

Higher Education students utilizing digital textbooks and MyLab/Mastering platforms

This group showed real momentum early in the year. For the nine months leading up to the end of September 2025, sales in Higher Education increased by 2% on an underlying basis. That growth was heavily fueled by the digital offerings; specifically, Inclusive Access grew by an impressive 19% over that same nine-month period, and US digital subscriptions were up 2%. To be fair, the US Higher Education sales were more stable, but the Q1 2025 underlying sales growth for the whole segment was a strong 6%. The segment's reported sales for the first half of 2025 (H1 2025) were £337 million. Remember, the IT Pro business, which used to sit here, was moved to Enterprise Learning & Skills in January 2025; that business generated £45 million in sales in 2024.

K-12 students enrolled in Virtual Learning schools

This segment saw a slight dip, which was largely anticipated. For H1 2025, sales were down 1% as they absorbed the final impact of previously announced school losses. Still, the underlying health looks better when you look at enrolment; the 2024/2025 academic year saw enrolments increase 5% on a same-school basis. The momentum is expected to return, as Q3 2025 sales grew 17%, driven by a 13% increase in 2025/26 academic year enrolments for the Fall semester. At the end of 2024, Pearson operated 40 total Virtual Schools. H1 2025 sales for Virtual Learning were £242 million.

Global candidates seeking professional and English language certifications (PTE)

The English Language Learning unit, which houses the Pearson Test of English (PTE), returned to growth in Q3 2025, with sales up 1% for the nine-month period. The overall H1 2025 sales for this unit were £171 million. While the business is confident in the medium-term outlook based on demographics, 2025 growth was expected to moderate due to the likely impact of elections on immigration rates affecting PTE volumes. For context on the scale, the PTE Academic score is reported on a scale from 10 to 90 points. Back in H1 2023, the PTE was taken 606,000 times in a half-year period.

Corporations and government agencies requiring Enterprise Learning & Skills solutions

This is a key growth area, having been redefined in January 2025 to include the former IT Pro business. For H1 2025, Enterprise Learning & Skills (EL&S) sales were £170 million, showing a 4% underlying increase. The full-year guidance for this segment is for high single-digit sales growth. This segment services approximately 1,500 EL&S enterprise customers. The integration of IT Pro, which contributed £12 million in adjusted operating profit in 2024, is part of the strategy to better service this customer base.

Educators and institutions adopting core curriculum and assessment tools

This group falls under the Assessment & Qualifications segment, which is Pearson's largest by revenue. For the nine months ending September 2025, sales growth accelerated to 4% in Q3 alone. H1 2025 sales for the entire segment were £802 million. Drilling down, Clinical Assessment sales were up 9% for the nine months, and UK & International Qualifications sales increased 8% over the same period. The segment is expected to finish the year with low to mid-single digit sales growth, with a significant portion weighted toward the fourth quarter due to contract timing.

Here's a quick look at the H1 2025 sales contribution from these core customer-facing segments:

Customer Segment Focus	H1 2025 Sales (£m)	Underlying Sales Growth (H1 2025 vs H1 2024)	Key 2025 Growth Driver Metric
Assessment & Qualifications	802	Not explicitly stated for H1, but Q3 accelerated to 4%	Clinical Assessment sales up 9% (9 months)
Higher Education	337	4%	Inclusive Access growth of 21% (H1 2025)
Virtual Learning	242	(1%)	2025/26 Enrolments up 13% in Fall semester (Q3)
English Language Learning (PTE)	171	Not explicitly stated for H1	Returned to growth in Q3 (up 1% for 9 months)
Enterprise Learning & Skills	170	4%	Guidance for high single digit full-year growth

The overall Group sales for H1 2025 were £1,722 million, up 2% on an underlying basis.

You should keep an eye on the Q4 weighting for Assessment & Qualifications and the continued strong double-digit growth in the digital components of Higher Education. Finance: draft 13-week cash view by Friday.

Pearson plc (PSO) - Canvas Business Model: Cost Structure

You're looking at the financial foundation that supports Pearson plc's digital transformation and content delivery strategy as of late 2025. The cost structure is heavily weighted toward technology enablement and content assets, which is typical for a modern learning company.

Interest expense is a clearly quantified item in the 2025 outlook. Pearson projects its adjusted net finance costs for the full year 2025 to be c. $\text{£}65$ million. This figure reflects the impact of the Education Bond and the intended $\text{£}350$ million share buyback programme. For context, the adjusted net finance costs in 2024 were $\text{£}45$ million, and the first half of 2025 saw adjusted net finance costs of $\text{£}24$ million.

The company explicitly notes that its 2025 guidance includes new investment to support strategy and drive growth, which covers brand, innovation spend, and transformation costs. This aligns with the stated priority to continue leading on the application of innovative technologies, like Generative AI, across learning and assessment platforms.

Key cost components that are part of the overall operating expenditure, but for which specific 2025 monetary breakdowns are not itemized in the guidance, include:

• Significant investment in technology, AI development, and platform maintenance: This is a key area of focus, with the Chief Technology Officer taking on expanded digital and technology operation leadership in April 2025.
• Content creation and licensing costs for digital IP: These costs are embedded within the Cost of Sales for digital products across Higher Education, Assessment & Qualifications, and Enterprise Learning & Skills.
• Employee compensation, including talent acquisition for digital skills: This covers the cost of the global enterprise sales team formed in January 2025 and talent needed for AI scaling.
• Restructuring and transformation costs to optimize operations: These are included in the overall investment guidance for 2025. In 2024, Higher Education margins were impacted by one-off investment and restructuring costs.

The overall cost management strategy is focused on achieving strong operational leverage on sales growth combined with being cost conscious and implementing technology-enabled cost efficiencies. Pearson expects its adjusted operating profit margin to expand beyond the 16.9% achieved in 2024, targeting an average increase of 40 basis points per annum beyond 2025.

Here's a look at the known financial context surrounding costs and expenses:

Cost/Expense Metric	2024 Actual ($\text{£}$m)	2025 Projection/Guidance ($\text{£}$m)
Adjusted Operating Profit (Context)	600	In line with market expectations
Adjusted Operating Profit Margin (Context)	16.9%	Margin expansion expected
Adjusted Net Finance Costs (Interest Expense)	45	c. 65
Headline Net Finance Costs (Context)	31	Not explicitly guided for 2025
Effective Tax Rate on Adjusted Profit Before Tax (Context)	24.4%	Between 24% and 25%

The company is actively managing its cost base by evolving its structure; for instance, Workforce Skills became Enterprise Learning and Skills in January 2025, which involved transitioning modest revenues and costs from Higher Education. This simplification is intended to sharpen focus and drive efficiency.

Pearson plc (PSO) - Canvas Business Model: Revenue Streams

You're looking at how Pearson plc actually brings in the money as of late 2025. It's a mix, but the trend is definitely digital and assessment-heavy. Honestly, the numbers from the first half of the year show they are on track for their full-year plan, which is what matters for near-term stability.

The top-line figure for the first six months of fiscal 2025 was £1,722 million in sales, representing 2% underlying growth compared to H1 2024. The company is sticking to its full-year guidance, expecting overall group underlying sales growth to be in line with market expectations, with the bulk of the growth weighted toward the second half, particularly Q4. The consensus estimate for total full-year 2025 sales is around £3,708.3 million.

Here is a breakdown of the key revenue drivers based on the H1 2025 performance and 2025 guidance:

• Digital subscriptions and access fees are the engine for recurring revenue, especially within Higher Education. For H1 2025, US digital subscriptions grew by 3%, and the Inclusive Access model saw a significant 21% increase. This aligns with the overall digital focus, where digital represented 82% of sales in 2024.
• Assessment and qualification fees provide a solid, high-margin foundation. The Assessment & Qualifications segment is guided for sales growth in the low to mid-single digit range for the full year. However, within this, Pearson VUE specifically saw an underlying sales decline of 3% in H1 2025.
• B2B Enterprise Learning contracts are a clear growth priority. Enterprise Learning & Skills is explicitly guided to grow at a high single digit rate for the full year 2025, supported by new Enterprise Solutions wins.
• Sales of traditional textbooks and courseware are implicitly declining as the digital mix increases. While a specific percentage for this segment isn't provided, the strong digital growth in Higher Education and the overall strategic pivot suggest this remains the segment Pearson plc is managing down.

To give you a clearer picture of the segment health as of the interim results, here's how the business units performed in H1 2025:

Business Unit	H1 2025 Underlying Sales Growth	Key H1 2025 Driver/Note
Assessment & Qualifications	+2%	Strong growth in Clinical Assessment (+11%) and UK & International Qualifications (+10%)
Higher Education	+4%	Driven by Inclusive Access (+21%) and US digital subscriptions (+3%)
Enterprise Learning & Skills	+4%	Vocational Qualifications delivered solid growth; Enterprise Solutions building momentum
English Language Learning	-3%	PTE sales were flat against a tough backdrop
Virtual Learning	-1%	Decline due to the final impact of previously announced school losses

The H1 2025 reported sales figure of £1,722 million is the concrete number you need to anchor your models to for the first half. Finance: draft 13-week cash view by Friday.