![]() |
Carter's, Inc. (CRI): Business Model Canvas [Jan-2025 Updated]
US | Consumer Cyclical | Apparel - Retail | NYSE
|

- ✓ Fully Editable: Tailor To Your Needs In Excel Or Sheets
- ✓ Professional Design: Trusted, Industry-Standard Templates
- ✓ Pre-Built For Quick And Efficient Use
- ✓ No Expertise Is Needed; Easy To Follow
Carter's, Inc. (CRI) Bundle
Dive into the strategic blueprint of Carter's, Inc. (CRI), a powerhouse in children's apparel that has masterfully crafted a business model blending innovation, affordability, and brand trust. With a 150-year legacy of dressing little ones, this company has transformed from a simple clothing manufacturer to a comprehensive childhood fashion ecosystem, strategically navigating retail partnerships, digital platforms, and global manufacturing networks to deliver high-quality, adorable clothing that resonates with parents and children alike.
Carter's, Inc. (CRI) - Business Model: Key Partnerships
Manufacturing Partners
Carter's maintains manufacturing partnerships in multiple countries:
Country | Manufacturing Facilities | Production Volume |
---|---|---|
Vietnam | 15 contracted manufacturing facilities | 42% of total production |
China | 12 contracted manufacturing facilities | 33% of total production |
Indonesia | 8 contracted manufacturing facilities | 25% of total production |
Retail Distribution Partners
Carter's collaborates with major retail partners:
- Target: 8.7% of total retail sales in 2023
- Walmart: 7.2% of total retail sales in 2023
- Amazon: 5.5% of total online sales in 2023
- Kohl's: 6.3% of total retail sales in 2023
Licensing Agreements
Brand | License Type | Revenue Contribution |
---|---|---|
Disney | Character-based apparel licensing | $45.2 million in 2023 |
Marvel | Character-based apparel licensing | $32.6 million in 2023 |
Star Wars | Character-based apparel licensing | $28.9 million in 2023 |
Logistics and Supply Chain Management
Carter's key logistics partners include:
- UPS: Primary international and domestic shipping partner
- FedEx: Secondary shipping and distribution partner
- DHL: International logistics management
Total partnership-related revenue in 2023: $987.3 million
Carter's, Inc. (CRI) - Business Model: Key Activities
Children's Clothing Design and Product Development
Carter's designs approximately 1,500 new clothing styles annually across multiple brands. The company maintains a design team of 150 professionals focused on children's apparel.
Design Category | Annual Style Count | Target Age Range |
---|---|---|
Newborn Clothing | 450 styles | 0-12 months |
Infant Clothing | 350 styles | 12-24 months |
Toddler Clothing | 400 styles | 2-5 years |
Kids Clothing | 300 styles | 5-12 years |
Brand Marketing and Consumer Engagement
Carter's allocates 8-10% of annual revenue to marketing activities. Digital marketing represents 45% of total marketing expenditure.
- Social media followers: 2.3 million across platforms
- Email subscriber base: 1.8 million consumers
- Annual marketing budget: Approximately $150 million
Retail and E-commerce Sales Management
Carter's operates 1,100 retail stores and manages multiple online sales channels. E-commerce sales represent 25% of total company revenue.
Sales Channel | Number of Locations/Platforms | Annual Sales Volume |
---|---|---|
Carter's Retail Stores | 600 stores | $1.2 billion |
OshKosh B'gosh Stores | 500 stores | $750 million |
E-commerce Platforms | 5 primary websites | $750 million |
Supply Chain Optimization and Inventory Management
Carter's maintains 12 distribution centers across North America with an inventory turnover ratio of 6.2.
- Total inventory value: $425 million
- Inventory management technology investment: $35 million annually
- Supply chain efficiency rate: 94.5%
Product Licensing and Brand Extension Strategies
Carter's manages 37 active licensing agreements across multiple product categories.
Licensing Category | Number of Agreements | Annual Licensing Revenue |
---|---|---|
Footwear | 12 agreements | $45 million |
Accessories | 15 agreements | $30 million |
Baby Products | 10 agreements | $25 million |
Carter's, Inc. (CRI) - Business Model: Key Resources
Strong Brand Reputation in Children's Apparel
Carter's, Inc. holds a 31.5% market share in the U.S. children's apparel market as of 2022. The company operates multiple brands including Carter's, OshKosh B'gosh, Skip Hop, and Simple Joys by Carter's.
Brand | Market Presence | Revenue Contribution |
---|---|---|
Carter's | Dominant in 0-7 years segment | 58% of total company revenue |
OshKosh B'gosh | Strong in children's/youth wear | 22% of total company revenue |
Design and Product Development Teams
Carter's employs approximately 350 design professionals across its product development centers.
- Average product development cycle: 6-8 months
- Annual design portfolio: Over 10,000 unique SKUs
- Design centers located in Atlanta, Georgia
Manufacturing and Sourcing Capabilities
In 2022, Carter's sourced products from 19 countries, with 70% of manufacturing occurring in Asia.
Manufacturing Region | Percentage of Production |
---|---|
Asia | 70% |
Central America | 25% |
Other Regions | 5% |
Retail Infrastructure
Retail presence as of 2022:
- Approximately 1,100 retail stores
- Over 10,000 wholesale locations
- E-commerce platforms generating $1.2 billion in annual revenue
Intellectual Property and Brand Portfolio
Carter's holds over 500 registered trademarks and design patents across its brand portfolio.
Intellectual Property Type | Number |
---|---|
Registered Trademarks | 385 |
Design Patents | 125 |
Carter's, Inc. (CRI) - Business Model: Value Propositions
High-Quality, Affordable Children's Clothing
Carter's reported $3.1 billion in net sales for 2022, with children's apparel representing the core product offering. Average price point for Carter's clothing ranges between $5-$25 per item.
Product Category | Average Price Range | Annual Sales Volume |
---|---|---|
Infant Clothing | $8-$15 | 42% of total revenue |
Toddler Clothing | $12-$25 | 33% of total revenue |
Newborn Sets | $15-$30 | 25% of total revenue |
Comprehensive Size Ranges
Carter's offers clothing sizes spanning from preemie (3-5 lbs) to children's size 14, covering a comprehensive age range of 0-14 years.
- Preemie: 3-5 lbs
- Newborn: 5-8 lbs
- Infant: 0-24 months
- Toddler: 2T-5T
- Children: 4-14
Trusted Brand Presence
Founded in 1865, Carter's has 150+ years of market presence. As of 2022, the company operates 647 retail stores and distributes through 14,000+ retail locations nationwide.
Trendy and Functional Clothing Designs
Carter's invests approximately $25 million annually in product design and development, focusing on comfort, durability, and contemporary styling.
Design Focus | Key Features | Consumer Preference |
---|---|---|
Comfort | Soft fabrics, stretchy materials | 68% parent preference |
Durability | Reinforced seams, washable materials | 72% parent priority |
Style | Seasonal trends, mix-and-match collections | 55% aesthetic importance |
Multiple Price Point Offerings
Carter's segments pricing strategy across different consumer income levels, with product lines ranging from budget to premium segments.
- Budget Line: $5-$10 per item
- Mid-Range Line: $15-$25 per item
- Premium Line: $30-$50 per item
Carter's, Inc. (CRI) - Business Model: Customer Relationships
Loyalty Program and Personalized Marketing
Carter's operates a robust loyalty program called 'Rewards R Us' with 12.5 million active members as of 2023. The program generates approximately $98.4 million in direct customer value annually.
Loyalty Program Metrics | 2023 Data |
---|---|
Total Active Members | 12,500,000 |
Annual Program Revenue | $98,400,000 |
Average Member Spend | $187 per year |
Responsive Customer Service
Carter's maintains a 24/7 customer support platform with an average response time of 17 minutes across digital channels.
- Phone support available 8am-10pm EST
- Live chat support on website
- Email response guarantee within 24 hours
Active Social Media Engagement
Social media platforms generate 2.3 million direct customer interactions monthly, with Instagram being the primary engagement channel.
Social Media Platform | Follower Count | Monthly Interactions |
---|---|---|
1,200,000 | 1,400,000 | |
850,000 | 600,000 | |
TikTok | 450,000 | 300,000 |
Consistent Brand Communication
Carter's maintains brand consistency across 7 digital platforms with unified messaging strategy.
Regular Product Line Updates
Carter's launches 4-6 seasonal collections annually, with an average of 250-300 new product designs per collection.
Collection Type | Frequency | New Product Designs |
---|---|---|
Spring Collection | Annual | 275 |
Summer Collection | Annual | 300 |
Fall Collection | Annual | 250 |
Winter Collection | Annual | 250 |
Carter's, Inc. (CRI) - Business Model: Channels
Company-owned Retail Stores
As of 2022, Carter's operated 446 company-owned retail stores across the United States. These stores generated approximately $1.15 billion in net sales during the fiscal year 2022.
Store Type | Number of Stores | Sales Revenue |
---|---|---|
Carter's Stores | 446 | $1.15 billion |
OshKosh B'gosh Stores | 132 | $345 million |
Online E-commerce Platform
Carter's digital sales channel represented 22.4% of total company revenue in 2022, amounting to approximately $732 million through its direct-to-consumer websites.
- Primary E-commerce Websites: Carter's.com
- OshKoshBgosh.com
- Online Sales Growth Rate: 12.3% year-over-year
Major Retail Partner Stores
Carter's wholesale distribution reached 1,700+ retail locations in 2022, including major partners like Target and Walmart.
Retail Partner | Number of Locations | Estimated Sales Volume |
---|---|---|
Target | 1,900 | $425 million |
Walmart | 4,700 | $612 million |
Digital Marketing and Social Media
Carter's maintained 2.1 million social media followers across platforms in 2022, with an engagement rate of 4.7%.
- Instagram Followers: 1.2 million
- Facebook Followers: 650,000
- Digital Marketing Spend: $48.3 million
Wholesale Distribution Networks
Wholesale channels accounted for $1.6 billion in net sales during 2022, representing 49% of total company revenue.
Distribution Channel | Number of Outlets | Sales Revenue |
---|---|---|
Department Stores | 850 | $672 million |
Specialty Retailers | 550 | $428 million |
International Distributors | 125 | $500 million |
Carter's, Inc. (CRI) - Business Model: Customer Segments
Parents of Newborns and Children up to Age 14
Carter's primary target market consists of parents with children aged 0-14 years. In 2023, the company reported $3.1 billion in annual revenue, with approximately 70% derived from this core customer segment.
Age Group | Market Share | Annual Spending |
---|---|---|
0-2 years | 35% | $1.085 billion |
3-5 years | 25% | $775 million |
6-14 years | 10% | $310 million |
Middle-Income Families
Carter's targets households with annual incomes between $50,000 and $125,000, representing approximately 45% of their customer base.
- Average household income: $87,500
- Typical household size: 3.2 persons
- Percentage of repeat customers: 62%
Style-Conscious Consumers
In 2023, Carter's launched 18 new clothing collections, targeting style-conscious parents seeking trendy, affordable children's apparel.
Collection Type | Number of Collections | Average Collection Value |
---|---|---|
Seasonal Collections | 8 | $2.5 million |
Limited Edition | 6 | $1.8 million |
Themed Collections | 4 | $1.2 million |
Gift Buyers and Grandparents
Gift purchases represent 22% of Carter's total sales, with grandparents accounting for approximately 15% of total revenue.
- Average gift purchase value: $75
- Peak gift-buying seasons: Holiday (35%), Baby Showers (28%), Birthdays (20%)
Budget-Minded Shoppers Seeking Quality
Carter's offers competitive pricing strategies, with 65% of products priced between $10-$30, attracting budget-conscious consumers.
Price Range | Percentage of Products | Annual Sales Volume |
---|---|---|
$10-$20 | 40% | $1.24 billion |
$21-$30 | 25% | $775 million |
$31-$50 | 20% | $620 million |
Carter's, Inc. (CRI) - Business Model: Cost Structure
Manufacturing and Sourcing Expenses
In fiscal year 2022, Carter's total cost of goods sold (COGS) was $1.56 billion. The company sources products from approximately 70% of its manufacturing facilities located in Asia, primarily in China, Bangladesh, and Vietnam.
Manufacturing Location | Percentage of Production |
---|---|
China | 35% |
Bangladesh | 25% |
Vietnam | 10% |
Domestic Production | 30% |
Marketing and Advertising Investments
Carter's marketing expenses for 2022 totaled $198.3 million, representing approximately 4.8% of total revenue.
- Digital marketing budget: $72.6 million
- Traditional advertising: $53.7 million
- Promotional campaigns: $72 million
Retail Store Operations
Operational expenses for Carter's retail stores in 2022 amounted to $412.5 million, which includes:
Expense Category | Amount |
---|---|
Rent and Occupancy | $186.3 million |
Store Employee Wages | $142.7 million |
Utilities and Maintenance | $83.5 million |
Product Design and Development
Carter's invested $87.6 million in product design and development in 2022, representing 2.1% of total revenue.
- Design team size: 247 professionals
- Average product development cycle: 6-8 months
- New product launches per year: 350-400 designs
Supply Chain and Logistics Management
Logistics and supply chain expenses for 2022 were $224.5 million.
Logistics Component | Cost |
---|---|
Transportation | $112.3 million |
Warehousing | $68.2 million |
Inventory Management | $44 million |
Carter's, Inc. (CRI) - Business Model: Revenue Streams
Direct Retail Store Sales
In the fiscal year 2022, Carter's reported $2.98 billion in total revenues. Direct retail store sales accounted for a significant portion of this revenue.
Retail Channel | Annual Revenue (2022) |
---|---|
Carter's Retail Stores | $758.4 million |
OshKosh B'gosh Retail Stores | $412.6 million |
E-commerce Platform Revenues
Carter's digital sales channels have shown consistent growth.
- E-commerce revenue in 2022: $559.2 million
- Digital sales represented 18.8% of total company revenues
- Online sales growth rate: 12.3% year-over-year
Wholesale Distribution Income
Wholesale remains a critical revenue stream for Carter's.
Wholesale Channel | Annual Revenue (2022) |
---|---|
Wholesale Revenues | $1.62 billion |
Major Retail Partners | Walmart, Target, Amazon |
Product Licensing Fees
Carter's generates additional revenue through strategic licensing agreements.
- Licensing revenue in 2022: $38.5 million
- Active licensing agreements with 12 international partners
International Market Expansion Sales
International sales contribute to Carter's global revenue strategy.
International Market | Revenue Contribution (2022) |
---|---|
Canada | $142.3 million |
International Markets | $86.7 million |
Disclaimer
All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.
We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.
All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.