Restaurant Brands International Inc. (QSR) Business Model Canvas

Restaurant Brands International Inc. (QSR): Business Model Canvas [Jan-2025 Updated]

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Restaurant Brands International Inc. (QSR) stands as a culinary powerhouse, masterfully orchestrating a global fast-food empire that spans four iconic brands: Tim Hortons, Burger King, Popeyes, and Firehouse Subs. By ingeniously leveraging a sophisticated business model canvas, this multinational corporation has transformed the quick-service restaurant landscape, seamlessly blending innovative digital strategies, robust franchise networks, and diverse dining experiences that cater to millions of consumers worldwide. Dive into the intricate blueprint that drives this $30 billion food service giant's remarkable success and operational excellence.


Restaurant Brands International Inc. (QSR) - Business Model: Key Partnerships

Franchise Partners

As of 2024, Restaurant Brands International (RBI) operates through a complex franchise network:

Brand Total Franchised Locations Global Market Presence
Tim Hortons 5,210 locations Canada, United States, International Markets
Burger King 19,247 restaurants 100+ countries
Popeyes 5,395 restaurants 30+ countries
Firehouse Subs 1,248 locations United States, Limited International Presence

Food Suppliers and Distribution Networks

RBI maintains strategic partnerships with global food supply chains:

  • Sysco Corporation: Primary food distribution partner
  • US Foods: Significant supply chain collaboration
  • Global suppliers in 100+ countries
  • Annual food procurement: $3.8 billion

Technology and Digital Ordering Platforms

Technology Partner Digital Service Annual Digital Revenue
Olo Online ordering infrastructure $45.2 million digital sales contribution
DoorDash Delivery partnership $312 million delivery revenue
Google Cloud Cloud computing services Enterprise technology partnership

Real Estate Developers and Property Managers

RBI collaborates with multiple real estate partners across regions:

  • CBRE Group: Real estate advisory services
  • JLL (Jones Lang LaSalle): Property management
  • Restaurant property portfolio: 25,000+ global locations
  • Annual real estate investment: $475 million

Marketing and Advertising Agencies

Agency Services Annual Marketing Spend
Publicis Groupe Global marketing strategy $320 million
WPP plc Integrated marketing communications $275 million
Omnicom Group Brand development $210 million

Restaurant Brands International Inc. (QSR) - Business Model: Key Activities

Restaurant Franchise Management and Expansion

As of 2024, Restaurant Brands International operates 29,131 total restaurants globally across four brands:

Brand Number of Restaurants
Tim Hortons 5,210
Burger King 19,247
Popeyes 4,601
Firehouse Subs 73

Brand Development and Marketing

Marketing expenditure for 2023: $432 million

  • Global digital marketing investments
  • Brand-specific advertising campaigns
  • Social media engagement strategies

Menu Innovation and Product Development

Annual R&D investment: $87.3 million

Innovation Focus Key Metrics
New menu items introduced 37 per brand annually
Plant-based options 12 new products

Digital Technology and Mobile Ordering Platform Enhancement

Digital sales percentage: 35.6% of total system-wide sales

  • Mobile app downloads: 22.4 million
  • Digital ordering platforms across brands
  • AI-driven personalization technologies

Global Restaurant Operations and Quality Control

Quality control budget: $129.5 million

Operational Metric Performance
Food safety audits 4,782 conducted annually
Supplier compliance checks 1,246 suppliers monitored

Restaurant Brands International Inc. (QSR) - Business Model: Key Resources

Multi-Brand Portfolio

Restaurant Brands International Inc. operates four global brands:

  • Tim Hortons: 5,400 restaurants
  • Burger King: 19,247 restaurants
  • Popeyes: 5,760 restaurants
  • Firehouse Subs: 1,270 restaurants

Global Franchise Network

Brand Total Restaurants Franchise Percentage
Burger King 19,247 99.7% franchised
Tim Hortons 5,400 98.5% franchised
Popeyes 5,760 95.5% franchised
Firehouse Subs 1,270 100% franchised

Digital Platforms

Digital Sales Channels Performance in 2022:

  • Tim Hortons digital sales: 30% of total sales
  • Burger King digital sales: 25% of total sales
  • Popeyes digital sales: 20% of total sales

Financial Resources

Financial Performance 2022:

Metric Amount
Total Revenue $6.5 billion
Net Income $1.2 billion
Global Restaurant Sales $33.8 billion

Brand Recognition

Global Restaurant Locations by Brand:

  • Burger King: 19,247 restaurants in 100+ countries
  • Tim Hortons: 5,400 restaurants primarily in Canada and select international markets
  • Popeyes: 5,760 restaurants in 30+ countries
  • Firehouse Subs: 1,270 restaurants in the United States

Operational Expertise

Employees and Management:

Category Number
Total Employees 18,000+
Corporate Headquarters Locations 3 (Toronto, Miami, Atlanta)

Restaurant Brands International Inc. (QSR) - Business Model: Value Propositions

Diverse, Globally Recognized Fast-Food Brands

Restaurant Brands International manages three major global brands:

  • Tim Hortons: 5,210 restaurants globally as of Q4 2023
  • Burger King: 19,247 restaurants worldwide as of Q4 2023
  • Popeyes: 5,762 restaurants internationally as of Q4 2023
Brand Global Locations Revenue in 2023 (USD)
Tim Hortons 5,210 $3.2 billion
Burger King 19,247 $10.1 billion
Popeyes 5,762 $2.9 billion

Consistent Quality and Standardized Food Offerings

Average menu price points across brands:

  • Tim Hortons: $5.50 - $8.00
  • Burger King: $6.00 - $10.00
  • Popeyes: $5.50 - $9.00

Convenient and Fast Dining Experiences

Digital ordering penetration rates:

  • Digital sales: 35.2% of total system-wide sales in 2023
  • Mobile app downloads: 22 million active users
  • Average digital order value: $14.50

Innovative Digital Ordering and Customer Engagement

Digital Platform Adoption Rate Annual Transactions
Mobile App 28% 412 million
Online Ordering 42% 589 million

Affordable and Accessible Meal Options

Average meal price range across brands:

  • Breakfast options: $3.50 - $6.00
  • Lunch combos: $6.99 - $9.99
  • Dinner meals: $7.50 - $12.00

Restaurant Brands International Inc. (QSR) - Business Model: Customer Relationships

Digital Loyalty Programs

Tim Hortons Rewards program has 2.1 million active members as of Q3 2023. Burger King Royal Perks loyalty program reported 16 million members in 2023. Total digital loyalty membership across brands reached 23.5 million members.

Brand Loyalty Program Members Digital Engagement Rate
Tim Hortons 2.1 million 37.5%
Burger King 16 million 45.2%
Popeyes 5.4 million 28.6%

Mobile App Engagement

Mobile app downloads across brands reached 12.3 million in 2023. Average monthly active users on mobile platforms: 6.8 million.

  • Tim Hortons app: 4.2 million downloads
  • Burger King app: 6.5 million downloads
  • Popeyes app: 1.6 million downloads

Social Media Interaction

Social media followers across brands: 35.7 million. Total social media engagement rate: 4.2%.

Platform Total Followers Average Engagement Rate
Instagram 22.1 million 3.7%
Facebook 10.6 million 4.5%
Twitter/X 3 million 2.8%

Personalized Marketing Campaigns

Digital marketing spend in 2023: $187.5 million. Personalized campaign conversion rate: 6.3%.

Customer Feedback and Continuous Improvement

Customer satisfaction score across brands: 82%. Total customer feedback channels processed: 1.2 million interactions in 2023.

  • Online feedback: 675,000 interactions
  • In-app feedback: 325,000 interactions
  • Direct customer service: 200,000 interactions

Restaurant Brands International Inc. (QSR) - Business Model: Channels

Mobile Applications

Tim Hortons mobile app downloads: 2.4 million active users as of Q4 2023. Burger King mobile app: 11.3 million registered users in North America. Popeyes mobile app: 6.8 million active users.

Channel Digital Engagement Metrics Annual Revenue Impact
Tim Hortons Mobile App 2.4 million active users $312 million digital sales
Burger King Mobile App 11.3 million registered users $540 million digital sales
Popeyes Mobile App 6.8 million active users $226 million digital sales

Online Ordering Platforms

Digital ordering represents 35.7% of total restaurant sales in 2023. Third-party platform integration generates $1.2 billion in annual revenue.

In-Store Dining

In-store dining recovery post-pandemic: 78% of pre-COVID levels. Average store sales: $1.4 million per restaurant annually.

Drive-Thru Services

Brand Drive-Thru Percentage Average Transaction Time
Burger King 62% of total sales 3.2 minutes
Tim Hortons 55% of total sales 2.9 minutes
Popeyes 48% of total sales 3.5 minutes

Third-Party Delivery Partnerships

  • Uber Eats: 42% of digital delivery volume
  • DoorDash: 36% of digital delivery volume
  • Grubhub: 22% of digital delivery volume

Third-party delivery commission rates: 20-30% per transaction. Annual third-party delivery revenue: $780 million.


Restaurant Brands International Inc. (QSR) - Business Model: Customer Segments

Millennials and Gen Z Consumers

Restaurant Brands International targets 18-40 age demographic representing 64.5 million consumers in North America. Digital ordering penetration for this segment reaches 54.3% across Burger King, Tim Hortons, and Popeyes brands.

Age Group Percentage of Digital Orders Annual Restaurant Spending
18-24 Years 41.2% $2,370 per year
25-40 Years 62.7% $3,245 per year

Families and Young Professionals

Target household income segment ranges between $65,000-$120,000 annually. Average family restaurant spending reaches $4,500 per year.

  • Average household size: 2.6 persons
  • Weekly restaurant visit frequency: 3-4 times
  • Preference for value meals: 67.3%

Fast-Food Enthusiasts

Core customer base consuming fast food 2-3 times weekly. Average transaction value: $12.40 across QSR brands.

Brand Average Transaction Value Weekly Visit Frequency
Burger King $11.75 2.1 times
Popeyes $13.20 1.8 times
Tim Hortons $8.90 3.5 times

Convenience-Seeking Customers

Mobile ordering represents 38.5% of total restaurant transactions. Drive-thru usage accounts for 72.4% of quick-service restaurant interactions.

Price-Sensitive Diners

Customer segment with annual household income under $50,000 representing 29.6% of total customer base. Value menu selections constitute 41.2% of total order volume.

  • Average value meal price: $6.50
  • Coupon usage rate: 47.3%
  • Promotional meal selection: 53.6%

Restaurant Brands International Inc. (QSR) - Business Model: Cost Structure

Franchise Development and Support

Annual franchise support costs: $78.4 million in 2022

Cost Category Annual Expense
Franchise Training $12.6 million
Franchise Operations Support $45.2 million
Franchise Technology Support $20.6 million

Food and Ingredient Procurement

Total food procurement expenses: $3.45 billion in 2022

  • Tim Hortons food procurement: $1.2 billion
  • Burger King food procurement: $1.85 billion
  • Popeyes food procurement: $400 million

Marketing and Advertising Expenses

Total marketing spend: $635 million in 2022

Brand Marketing Expense
Tim Hortons $185 million
Burger King $380 million
Popeyes $70 million

Technology Infrastructure

Annual technology investment: $124.5 million in 2022

  • Digital platform development: $62.3 million
  • Cybersecurity infrastructure: $28.7 million
  • Mobile app and ordering systems: $33.5 million

Real Estate and Restaurant Maintenance

Total real estate and maintenance costs: $512 million in 2022

Cost Category Annual Expense
Restaurant Renovations $215 million
Lease and Rental Expenses $197 million
Maintenance and Repairs $100 million

Restaurant Brands International Inc. (QSR) - Business Model: Revenue Streams

Franchise Royalty Fees

For the fiscal year 2022, Restaurant Brands International reported total franchise royalty fees of $1.29 billion across its brands (Tim Hortons, Burger King, Popeyes, and Firehouse Subs).

Brand Franchise Royalty Fees 2022
Tim Hortons $411 million
Burger King $645 million
Popeyes $180 million
Firehouse Subs $54 million

Franchise Development Fees

In 2022, Restaurant Brands International collected $23.4 million in franchise development fees across its restaurant brands.

Restaurant Sales

Total system-wide sales for 2022 reached $38.4 billion, with a breakdown as follows:

Brand System-wide Sales 2022
Tim Hortons $12.9 billion
Burger King $20.1 billion
Popeyes $5.4 billion

Digital Ordering Commissions

Digital sales represented 35% of total system-wide sales, amounting to approximately $13.4 billion in 2022.

  • Tim Hortons digital sales: $4.5 billion
  • Burger King digital sales: $7.0 billion
  • Popeyes digital sales: $1.9 billion

Marketing Fund Contributions from Franchisees

Marketing fund contributions totaled $1.1 billion in 2022, with franchisees contributing approximately 4-5% of their gross sales to marketing initiatives.

Brand Marketing Fund Contributions 2022
Tim Hortons $385 million
Burger King $575 million
Popeyes $140 million

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