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United Security Bancshares (UBFO): Marketing Mix [Jan-2025 Updated]
US | Financial Services | Banks - Regional | NASDAQ
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United Security Bancshares (UBFO) Bundle
Discover the strategic marketing landscape of United Security Bancshares (UBFO), a regional banking powerhouse transforming financial services in California's Central Valley. This deep dive into their comprehensive marketing mix reveals how this local financial institution crafts personalized banking experiences, leveraging innovative digital platforms, community-focused strategies, and competitive pricing to differentiate themselves in a crowded market. From tailored financial solutions to strategic local engagement, UBFO demonstrates how a regional bank can create significant value in today's dynamic financial ecosystem.
United Security Bancshares (UBFO) - Marketing Mix: Product
Community and Commercial Banking Services
United Security Bancshares provides comprehensive banking services across California, with a total of 16 branch locations as of 2023. The bank serves local communities in Fresno, Kern, and Kings Counties.
| Service Category | Number of Offerings |
|---|---|
| Personal Banking Products | 12 |
| Business Banking Products | 15 |
| Total Banking Services | 27 |
Personal and Business Checking/Savings Accounts
UBFO offers diverse account options with the following characteristics:
- Minimum balance requirements ranging from $0 to $500
- Interest rates between 0.01% and 3.25%
- Monthly maintenance fees from $0 to $15
| Account Type | Minimum Balance | Interest Rate |
|---|---|---|
| Basic Checking | $0 | 0.01% |
| Premium Checking | $500 | 1.50% |
| Business Checking | $250 | 0.50% |
Mortgage and Commercial Lending Products
As of 2023, UBFO reported $1.2 billion in total loan portfolio, with the following lending breakdown:
- Commercial real estate loans: $650 million
- Residential mortgage loans: $350 million
- Commercial and industrial loans: $200 million
Online and Mobile Banking Platforms
Digital banking capabilities include:
- Mobile app with 128-bit encryption
- Online bill pay services
- Mobile check deposit
- Real-time account alerts
Investment and Wealth Management Services
UBFO provides investment services through United Security Bank Wealth Management, managing approximately $180 million in assets.
| Service | Assets Under Management |
|---|---|
| Retirement Planning | $75 million |
| Investment Advisory | $65 million |
| Trust Services | $40 million |
United Security Bancshares (UBFO) - Marketing Mix: Place
Physical Branch Network
United Security Bancshares maintains 19 physical branch locations across California's Central Valley region as of 2024.
| County | Number of Branches |
|---|---|
| Fresno County | 12 |
| Madera County | 4 |
| Kern County | 3 |
Digital Banking Channels
United Security Bancshares offers comprehensive digital banking solutions with the following features:
- Online banking platform
- Mobile banking application
- 24/7 digital account access
- Mobile check deposit
ATM Network
The bank operates 27 ATM locations within its primary service areas, providing customers with convenient cash withdrawal and transaction capabilities.
Service Area Demographics
| County | Population | Median Household Income |
|---|---|---|
| Fresno County | 1,033,541 | $52,940 |
| Madera County | 157,327 | $51,192 |
| Kern County | 905,475 | $54,138 |
Regional Banking Presence
United Security Bancshares focuses on community-centered regional banking with a concentrated geographic footprint in California's Central Valley.
United Security Bancshares (UBFO) - Marketing Mix: Promotion
Local Community Event Sponsorships
United Security Bancshares sponsored 17 local community events in 2023, with a total sponsorship budget of $78,500. Key events included:
| Event Type | Number of Sponsorships | Sponsorship Investment |
|---|---|---|
| Local Charity Fundraisers | 6 | $32,000 |
| Small Business Conferences | 4 | $22,500 |
| Educational Seminars | 7 | $24,000 |
Targeted Digital Marketing Campaigns
Digital marketing expenditure for 2023 totaled $245,000, with the following channel breakdown:
- Google Ads: $95,000
- Social Media Advertising: $75,000
- Programmatic Display Ads: $45,000
- Targeted Email Marketing: $30,000
Personalized Customer Relationship Management
UBFO invested $156,000 in CRM technologies in 2023, achieving:
| CRM Metric | Performance |
|---|---|
| Personalized Communication Touchpoints | 4,237 |
| Customer Engagement Rate | 62.3% |
| Average Customer Retention Rate | 87.5% |
Referral Programs for New Account Acquisitions
Referral program statistics for 2023:
- Total New Accounts via Referrals: 523
- Average Referral Bonus: $150
- Total Referral Program Investment: $78,450
- Customer Acquisition Cost through Referrals: $150 per account
Educational Financial Webinars and Workshops
Webinar and workshop engagement metrics:
| Workshop Category | Number of Sessions | Total Participants |
|---|---|---|
| Personal Finance | 12 | 487 |
| Small Business Banking | 8 | 312 |
| Investment Strategies | 6 | 224 |
United Security Bancshares (UBFO) - Marketing Mix: Price
Competitive Interest Rates for Deposit Accounts
As of Q4 2023, United Security Bancshares offers the following deposit account interest rates:
| Account Type | Interest Rate | Minimum Balance |
|---|---|---|
| Checking Account | 0.05% | $100 |
| Savings Account | 0.15% | $500 |
| Money Market Account | 0.25% | $1,000 |
| 12-Month CD | 3.50% | $1,000 |
Low to Moderate Banking Service Fees
Current fee structure for UBFO banking services:
- Monthly Checking Account Maintenance Fee: $8
- ATM Withdrawal Fee: $2.50
- Overdraft Fee: $35
- Wire Transfer Fee: $25 domestic, $45 international
- Online Banking: Free
- Mobile Check Deposit: Free
Tiered Pricing for Business and Personal Accounts
Business account pricing tiers based on average monthly balance:
| Balance Tier | Monthly Fee | Transaction Limit |
|---|---|---|
| $0 - $4,999 | $15 | 200 transactions |
| $5,000 - $24,999 | $10 | 250 transactions |
| $25,000+ | $0 | Unlimited |
Promotional Rates for New Customer Acquisitions
Current promotional offerings for new customers:
- $200 bonus for new checking account opening with direct deposit
- 0.50% APY bonus on savings accounts for first 6 months
- Waived monthly maintenance fees for first 3 months
- Free first order of checks for new personal accounts
Transparent Fee Structures Aligned with Regional Market Rates
UBFO's fee structure compared to regional market average:
| Service | UBFO Rate | Regional Average |
|---|---|---|
| Monthly Checking Fee | $8 | $10 |
| Overdraft Fee | $35 | $36 |
| Wire Transfer Fee | $25 | $28 |