Skechers EUA, Inc. (SKX): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico dos calçados, a Skechers EUA, Inc. (SKX) emergiu como uma potência, transformando -se de uma pequena startup para uma marca global que ressoa com milhões. Ao misturar magistralmente conforto, inovação e estilo em diversos segmentos de mercado, a Skechers criou um modelo de negócios que navega estrategicamente no complexo cenário de calçados de moda e performance. De tênis divertidos para crianças aos sapatos de alto desempenho dos atletas, a abordagem única da empresa de design, marketing e distribuição o posicionou como um participante formidável na competitiva indústria global de calçados.

Skechers EUA, Inc. (SKX) - Modelo de negócios: Parcerias -chave

Parcerias estratégicas de fabricação

Skechers mantém parcerias de fabricação com fábricas na China e no Vietnã, com a seguinte distribuição de produção:

País	Porcentagem de fabricação	Número de fábricas
China	62%	18 fábricas contratadas
Vietnã	38%	12 fábricas contratadas

Acordos de distribuição por atacado

A Skechers estabeleceu parcerias por atacado com os principais varejistas:

• DSW: receita anual de US $ 245 milhões
• Receita anual de US $ 187 milhões
• Calçados famosos: receita anual de US $ 156 milhões
• Receita total de atacado em 2022: US $ 2,3 bilhões

Acordos de licenciamento

As parcerias globais da marca de esportes e entretenimento incluem:

Parceiro	Tipo de colaboração	Valor anual estimado
NBA	Parceria oficial de calçados	US $ 12,5 milhões
Tony Hawk	Linha de sapato de assinatura	US $ 8,3 milhões
Pete Wentz	Colaboração de design	US $ 3,7 milhões

Parcerias da plataforma de comércio eletrônico

As colaborações digitais de varejo incluem:

• Amazon: US $ 178 milhões anuais de vendas on -line
• Zalando: US $ 64 milhões anuais de vendas on -line
• Plataforma direta de comércio eletrônico: receita anual de US $ 512 milhões

Parcerias de design colaborativo

Colaborações atléticas e de design de celebridades:

Atleta/celebridade	Tipo de parceria	Ano de lançamento
Karlie Kloss	Linha de calçados de desempenho	2021
Meb Keflezighi	Design de tênis de corrida	2019
Sugar Ray Leonard	Coleção de sapatos de treinamento	2020

Skechers EUA, Inc. (SKX) - Modelo de negócios: Atividades -chave

Design de calçados e desenvolvimento de produtos

A Skechers investiu US $ 73,9 milhões em despesas de design e desenvolvimento em 2022. A empresa mantém um portfólio de design com mais de 3.500 estilos ativos em várias categorias de produtos.

Categoria de produto	Investimento de design	Contagem anual de SKU
Calçados de desempenho	US $ 24,5 milhões	1.200 projetos
Calçados de estilo de vida	US $ 18,2 milhões	1.500 projetos
Calçados infantis	US $ 12,7 milhões	800 projetos

Marketing global e posicionamento da marca

A Skechers alocou US $ 356,8 milhões às despesas de marketing em 2022, representando 8,4% da receita total.

• Presença global de marketing em 170 países
• Contratos de endosso de celebridades com atletas como Camila Cabello
• A seguir nas mídias sociais: 8,5 milhões entre plataformas

Gerenciamento de lojas de varejo e expansão

A partir de 2022, a Skechers operava 3.987 lojas de propriedade e franqueadas da empresa em todo o mundo.

Tipo de loja	Número de lojas	Distribuição global
Lojas de propriedade da empresa	1,642	América do Norte: 45%
Lojas de franquia	2,345	Internacional: 55%

Cadeia de suprimentos e gerenciamento de inventário

A Skechers mantém 14 centros de distribuição globalmente com uma taxa de rotatividade de inventário de 4,2 em 2022.

• Parcerias de fabricação em 13 países
• Valor do inventário: US $ 1,2 bilhão
• Período médio de retenção de inventário: 87 dias

Otimização de marketing digital e vendas on -line

A receita de comércio eletrônico atingiu US $ 940,3 milhões em 2022, representando 22,1% do total de vendas da empresa.

Canal digital	Receita anual	Taxa de crescimento
Site da empresa	US $ 612,5 milhões	18.3%
Plataformas de terceiros	US $ 327,8 milhões	12.7%

Skechers EUA, Inc. (SKX) - Modelo de negócios: Recursos -chave

Forte reputação da marca em calçados confortáveis ​​e elegantes

A partir de 2023, a Skechers registrou US $ 7,19 bilhões em receita total, demonstrando força significativa no mercado. A empresa possui 4.300 lojas de varejo globalmente em 170 países.

Métricas de marca	2023 dados
Total de lojas globais de varejo	4,300
Países de operação	170
Receita anual	US $ 7,19 bilhões

Portfólio de produtos diversificados

Skechers mantém as linhas de produtos em vários segmentos:

• Desempenho
• Estilo de vida
• Conforto
• Trabalhar
• Crianças

Capacidades avançadas de design e pesquisa

A Skechers investiu US $ 74,3 milhões em pesquisa e desenvolvimento em 2023, com foco em tecnologias inovadoras de calçados.

Extensa rede de distribuição global

Canal de distribuição	Porcentagem de vendas
Atacado	68%
Direto ao consumidor	32%

Infraestrutura robusta de comércio eletrônico

As vendas de comércio eletrônico representaram US $ 1,05 bilhão em 2023, representando 14,6% da receita total da empresa.

Desempenho de comércio eletrônico	2023 Métricas
Vendas on -line	US $ 1,05 bilhão
Porcentagem da receita total	14.6%

Skechers EUA, Inc. (SKX) - Modelo de negócios: proposições de valor

Designs de calçados confortáveis ​​e inovadores

A Skechers oferece várias tecnologias inovadoras de calçados:

• Tecnologia de amortecimento de espuma de memória
• Insolas de espuma de memória refrigerada a ar
• Tecnologia de desempenho leve Ultra Go

Tecnologia	Linhas de produtos	Penetração de mercado
Espuma de memória	Conforto, estilo de vida, trabalho	38% da gama total de produtos
Ultra Go	Desempenho, atlético	22% dos calçados atléticos

Preços acessíveis em várias linhas de produtos

A estratégia de preços varia de US $ 39,99 a US $ 129,99 em diferentes categorias de produtos.

Categoria de produto	Preço médio	Segmento de mercado
Calçados infantis	$39.99 - $59.99	Pais preocupados com o orçamento
Sapatos de desempenho	$79.99 - $129.99	Consumidores ativos

Ampla gama de estilos para diferentes faixas etárias

A Skechers oferece linhas de produtos em vários dados demográficos:

• Crianças (idades de 3 a 12)
• Adolescentes (idades de 13 a 19)
• Adultos (idades de 20 a 55)
• Consumidores seniores (55+)

Coleções de sapatos de desempenho e estilo de vida

Remutação da linha de produtos por categoria:

Coleção	2023 Receita	Quota de mercado
Desempenho atlético	US $ 1,2 bilhão	35%
Estilo de vida casual	US $ 1,5 bilhão	45%

Opções de moda na moda moderna e contemporânea

Investimentos e colaborações de design de moda:

• Atualizações trimestrais de design baseadas em tendências
• Parcerias de endosso de celebridades e atletas
• Inspiração de design orientada à mídia social

Estratégia de design	Investimento anual	Design Taxa de atualização
Pesquisa de tendência da moda	US $ 15,3 milhões	4x por ano

Skechers EUA, Inc. (SKX) - Modelo de Negócios: Relacionamentos do Cliente

Engajamento ativo da mídia social

A partir do quarto trimestre 2023, Skechers mantém a presença ativa das mídias sociais em várias plataformas:

• Seguidores do Instagram: 1,2 milhão
• Seguidores do Facebook: 3,4 milhões
• Seguidores do Twitter: 275.000
• TIKTOK seguidores: 850.000

Programa de fidelidade para clientes recorrentes

Detalhes do programa	Estatística
Nome do programa de fidelidade	Skechers Elite
Membros registrados	2,1 milhões
Taxa média de compra repetida	37.5%
Receita anual do programa de fidelidade	US $ 126 milhões

Campanhas de marketing digital personalizadas

Gastes de marketing digital em 2023: US $ 42,3 milhões

• Alcance de marketing por email: 4,6 milhões de assinantes
• Taxa de conversão de recomendações personalizadas: 22,7%
• Taxa de cliques de anúncios direcionados: 3,9%

Feedback do cliente e mecanismos de melhoria do produto

Canal de feedback	Interações anuais
Revisões de produtos on -line	178,000
Interações de atendimento ao cliente	265,000
Feedback das mídias sociais	92,000

Plataformas de atendimento ao cliente responsivas

Métricas de atendimento ao cliente para 2023:

• Tempo médio de resposta: 2,3 horas
• Classificação de satisfação do cliente: 4.6/5
• Plataformas de suporte multicanal: 5 (telefone, e-mail, bate-papo, mídia social, na loja)
• Orçamento anual de atendimento ao cliente: US $ 18,7 milhões

Skechers EUA, Inc. (SKX) - Modelo de negócios: canais

Lojas de varejo de propriedade da empresa

A partir de 2023, a Skechers opera 556 lojas de varejo de propriedade da empresa em todo o mundo.

Região	Número de lojas
Estados Unidos	387
Internacional	169

Parceiros de varejo por atacado

A Skechers distribui produtos através de aproximadamente 4.000 parceiros de varejo atacadistas em todo o mundo.

• Lojas de departamento
• Lojas especializadas atléticas
• Varejistas de artigos esportivos
• Lojas independentes de calçados

Site de comércio eletrônico

Skechers.com gerado US $ 631,1 milhões em vendas diretas ao consumidor em 2022, representando 15,4% da receita total da empresa.

Mercados on -line

Skechers vende através de várias plataformas online, incluindo:

• Amazon
• Zappos
• Locker de pé online
• Nordstrom.com

Redes de distribuição internacional

Região	Presença de distribuição
Europa	35 países
Ásia	26 países
América latina	18 países

Skechers EUA, Inc. (SKX) - Modelo de negócios: segmentos de clientes

Crianças e jovens

Skechers tem como alvo crianças e jovens de 5 a 18 anos com várias linhas de produtos:

Faixa etária	Segmento de mercado	Linhas de produtos	Participação de mercado estimada
5-10 anos	Crianças casuais	Sapatos leves, calçados com tema de personagem	37% do segmento de calçados infantis
11-18 anos	Desempenho da juventude	Sapatos atléticos específicos do esporte	28% do mercado de calçados juvenis

Consumidores de sapatos atléticos e de desempenho

A Divisão de Desempenho Skechers tem como alvo segmentos de consumidores atléticos específicos:

• Entusiastas de corrida: receita de US $ 124,5 milhões em 2022
• Consumidores de sapatos para caminhada: 22% participação de mercado na categoria de desempenho de conforto
• Maratona e corredores de longa distância: crescimento de 15% em linhas de calçados especializadas

Entusiastas de calçados casuais e de estilo de vida

Segmento	Preço médio	Vendas anuais	Dados demográficos do consumidor
Consumidores casuais urbanos	$65-$85	US $ 412 milhões	De 18 a 45 anos, profissionais urbanos
Buscadores de conforto no estilo de vida	$55-$75	US $ 389 milhões	De 25 a 55 anos, consumidores focados em conforto

Consumidores de moda consciente do orçamento

A Skechers tem como alvo segmentos de mercado sensíveis ao preço:

• Faixa média de preço do sapato: US $ 40- $ 90
• Segmento de desconto: 28% do total de vendas
• Consumidores online focados em valor: 35% do mercado de calçados orçamentários

Mercados urbanos e suburbanos globais

Região	Penetração de mercado	Receita anual	Taxa de crescimento
América do Norte	45% de participação de mercado	US $ 2,3 bilhões	7,2% de crescimento anual
Ásia-Pacífico	28% de participação de mercado	US $ 1,5 bilhão	9,6% de crescimento anual
Mercados europeus	18% de participação de mercado	US $ 892 milhões	5,8% de crescimento anual

Skechers EUA, Inc. (SKX) - Modelo de negócios: estrutura de custos

Despesas de fabricação e produção

Para o ano fiscal de 2022, Skechers registrou um custo total de vendas de US $ 3,67 bilhões. As despesas de fabricação da empresa incluem:

Categoria de despesa	Valor (2022)
Custos de matéria -prima	US $ 1,42 bilhão
Custos de mão -de -obra	US $ 621 milhões
Manufatura de sobrecarga	US $ 508 milhões

Investimentos de marketing e publicidade

A Skechers alocou US $ 368,9 milhões para as despesas de marketing e venda em 2022, que incluem:

• Campanhas de publicidade
• Acordos de patrocínio
• Iniciativas de marketing digital
• Participação na feira

Custos de distribuição e logística globais

As despesas de distribuição para Skechers em 2022 totalizaram aproximadamente US $ 287,6 milhões, cobrindo:

• Envio e transporte
• Operações de armazém
• Logística Internacional
• Gerenciamento de inventário

Despesas de pesquisa e desenvolvimento

Em 2022, a Skechers investiu US $ 74,2 milhões em pesquisa e desenvolvimento, com foco em:

Área de foco em P&D	Porcentagem de investimento
Inovação de produtos	45%
Integração de tecnologia	30%
Pesquisa de materiais	25%

Despesas operacionais da loja de varejo

A Skechers reportou despesas operacionais totais de US $ 512,3 milhões em 2022, incluindo:

• Aluguel da loja de varejo
• Salários dos funcionários da loja
• Utilitários e manutenção
• Infraestrutura tecnológica na loja

Resumo da estrutura de custos total para 2022:

Categoria de custo	Despesas totais
Fabricação e produção	US $ 3,67 bilhões
Marketing e publicidade	US $ 368,9 milhões
Distribuição e logística	US $ 287,6 milhões
Pesquisa e desenvolvimento	US $ 74,2 milhões
Operações de lojas de varejo	US $ 512,3 milhões

Skechers EUA, Inc. (SKX) - Modelo de negócios: fluxos de receita

Vendas de produtos por atacado

No ano fiscal de 2022, Skechers relatou receitas por atacado de US $ 2,86 bilhões, representando 57,9% da receita total da empresa. Os canais de atacado incluem:

• Vendas por atacado domésticas para varejistas
• Distribuição por atacado internacional

Recutação de receita por atacado	2022 quantidade	Percentagem
Atacado doméstico	US $ 1,64 bilhão	33.2%
Atacado internacional	US $ 1,22 bilhão	24.7%

Vendas de varejo direto ao consumidor

As vendas de varejo direto ao consumidor em 2022 totalizaram US $ 1,58 bilhão, representando 32% da receita total da empresa.

• Lojas de varejo de propriedade da empresa
• Locais internacionais de varejo operados pela empresa

Receita da plataforma de comércio eletrônico

As receitas de comércio eletrônico em 2022 atingiram US $ 442,5 milhões, representando 8,9% da receita total da empresa.

Expansão do mercado internacional

As receitas internacionais em 2022 foram de US $ 2,54 bilhões, constituindo 51,4% da receita total da empresa.

Receita do mercado internacional	2022 quantidade	Taxa de crescimento
Ásia -Pacífico	US $ 892 milhões	12.3%
Europa	US $ 687 milhões	8.5%
Américas (excluindo -nos)	US $ 961 milhões	15.2%

Receitas de licenciamento e colaboração

As receitas de licenciamento em 2022 foram de US $ 64,7 milhões, representando 1,3% da receita total da empresa.

Parceiros de licenciamento	Contribuição da receita
Licenças de calçados de desempenho	US $ 37,2 milhões
Licenças de vestuário e acessórios	US $ 27,5 milhões

Skechers U.S.A., Inc. (SKX) - Canvas Business Model: Value Propositions

You're looking at what makes Skechers U.S.A., Inc. tick right now, late in 2025. It's all about delivering comfort and value across a massive global scale, even while managing margin pressures from costs and tariffs. Here's the breakdown of the core value propositions driving their business.

Superior comfort and fit via proprietary technology

Skechers U.S.A., Inc. positions itself as The Comfort Technology Company®. This isn't just marketing fluff; it's backed by a portfolio of technologies, including Memory Foam, which has been around since 2013, and Arch Fit, introduced in 2021. The company's continued success, with record Q2 2025 sales hitting $2.44 billion, up 13.1% year-over-year, shows consumers are buying into this comfort promise. The CFO noted that the diverse portfolio of comfort technology products supported financial performance. The company is planning to open 180-200 new stores in 2025, expanding the physical touchpoints for experiencing this comfort.

Broad, multi-category product range for all ages and activities

The breadth of the offering is a key differentiator, supporting sales in Q2 2025 across both wholesale (up 15.0%) and direct-to-consumer (DTC) channels (up 11.0%). The product lines cover lifestyle and performance footwear, apparel, and accessories for men, women, and children. The brand's reach is extensive, with collections available in approximately 180 countries and territories. The company's Q1 2025 sales reached a record $2.41 billion, showing broad demand across its segments.

Here's a quick look at the recent financial scale supporting this broad range:

Metric	Q2 2025 Amount	Year-over-Year Change
Total Sales	$2.44 billion	+13.1%
H1 2025 Sales	$4.85 billion	+10.0%
International Sales (Q2 2025)	$1.58 billion	+22.0%
Gross Margin (Q2 2025)	53.3%	Down 160 basis points

Quality, innovative footwear at a reasonable, accessible price point

The value proposition hinges on delivering quality without the premium price tag. While the company saw its wholesale average selling price decline by 1.3% in Q1 2025, and DTC average selling price dropped 0.3%, the overall sales volume increased significantly, suggesting price accessibility is driving volume. The CFO projected stability or slight improvement in pricing for 2025, balancing innovation investment with consumer value. Historically, the average price of a pair of shoes dropped by $1 in 2022, settling at a mean price of $21.9. This focus on value is critical, especially as the operating margin narrowed to 7.1% in Q2 2025 from 9.6% the prior year, partly due to higher operating expenses.

Performance credibility in new sports (e.g., running, golf, pickleball)

Skechers U.S.A., Inc. is actively building performance credibility. The company expanded its product offerings to include basketball, soccer, and cricket footwear, supported by elite athlete endorsements. Search interest for running shoes shows growth, rising from an index of 16 to 21 by May 2025. Specifically for golf, men's Skechers Golf Shoes sales surged to 397 units/month by April 2025. The overall search volume for Skechers sneakers peaked at an index of 100 in May 2025, up 22% from June 2024, indicating strong general athletic appeal.

Hands-Free Slip-ins technology for ease of wear

The Hands-Free Slip-ins technology is a prime example of innovation focused on ease of use. Management views this as just one technology in a continuous cycle, noting it was integrated into new product features for 2025. The success of this innovation is likely channeled through the DTC segment, which delivered higher margins historically. The DTC channel grew by 11.0% in Q2 2025, outpacing the 15.0% wholesale growth in dollar terms but showing strong momentum for newer, proprietary product lines.

Skechers U.S.A., Inc. (SKX) - Canvas Business Model: Customer Relationships

You're looking at how Skechers U.S.A., Inc. (SKX) connects with its buyers as of late 2025. It's all about being present everywhere the customer might look, from the mall to their phone.

Omnichannel experience integrating physical stores and digital commerce

Skechers U.S.A., Inc. (SKX) maintains a strong physical footprint that feeds into its digital channels, creating a seamless path to purchase. International sales accounted for 65 per cent of the business in the first quarter of 2025, showing the global nature of this integration. The company's Q1 2025 revenue hit $2.41 billion, showing strong demand across both physical and digital touchpoints.

Here's a look at the channel breakdown based on Q1 2025 revenue figures:

Channel Segment	Q1 2025 Revenue Amount	Year-over-Year Growth (Q1 2025)
Total Revenue	$2.41 billion	7.1 per cent
Wholesale Sales (Total)	$1.53 billion	7.8 per cent
Direct-to-Consumer (DTC) Sales (Total)	$879.4 million	6 per cent
Domestic DTC Growth	N/A	11 per cent

Loyalty programs to drive repeat purchases and retention

The core of the retention strategy is the Skechers Plus loyalty program. This program is designed to reward engagement and purchases, though rules vary by region; for instance, in Canada, only purchases on Skechers.ca earn points, not retail store buys. You get tangible rewards for being part of the club.

Key benefits and redemption structures for Skechers Plus members include:

• Points redeemable for $5 reward certificates.
• Redemption occurs in 1,000-point increments.
• Access to FREE Standard shipping both ways on every order.
• Extended 90-day returns, which is 45 more days than non-members get.
• Instant reward of 1,000 points (an instant $5 reward in some regions) just for joining.

Direct engagement through company-owned retail stores

Direct engagement happens where customers can physically interact with the product. As of September 2025, Skechers U.S.A., Inc. (SKX) operated over 5,300 Skechers retail stores globally. This physical network, including new global performance-focused locations like the one recently opened in Miami, provides direct consumer touchpoints. The company's strong brick-and-mortar performance was recognized by Newsweek, naming it the country's number one footwear company at brick-and-mortar in its 2025 ranking.

Mass-market advertising and celebrity-driven brand awareness

Skechers U.S.A., Inc. (SKX) backs its product with significant spending to maintain broad awareness. In the last year leading up to late 2025, the company spent over $100 million on advertising across digital, print, and national TV formats. This spend supported campaigns for new product lines, including those featuring athletes like Matt Fitzpatrick and Joel Embiid. The brand's image is clearly resonating, as it appeared on Time's "World's Best Companies 2025" list for the second consecutive year. Also, the company advertised on over 250 different Media Properties in that same period. Finance: review Q1 2025 selling expenses as a percentage of sales to benchmark against this demand creation spend by next Tuesday.

Skechers U.S.A., Inc. (SKX) - Canvas Business Model: Channels

You see the distribution network for Skechers U.S.A., Inc. (SKX) is a multi-pronged approach, designed to capture global demand through various points of sale.

Wholesale distribution to established global retail partners remains a core component, driving significant volume through established relationships. For the first quarter of 2025, wholesale sales grew by 7.8% year-over-year, reaching $1.53 billion. This channel benefits from the brand's global momentum, with international wholesale specifically increasing by 9.5% in that same period.

The Direct-to-Consumer (DTC) through over 1,700 company-owned stores offers Skechers U.S.A., Inc. (SKX) direct control over the customer experience and branding. As of the end of the first quarter of 2025, the company operated 1,821 company-owned locations globally. DTC revenue for Q1 2025 grew 6% year-over-year to $879.4 million. Domestic DTC, in particular, showed robust growth of 11%.

The Global e-commerce platform (skechers.com and dedicated digital sites) is a critical part of the DTC strategy. While the flagship domain, skechers.com, generated annual sales (GMV) of $159 million in 2024, domestic DTC growth in Q1 2025 was explicitly driven by strong e-commerce performance. The company is actively investing in its operations to deliver an exceptional customer experience through this channel.

Finally, International distributors and franchisees operating over 3,500 third-party stores extend the brand's reach into markets where local expertise is key. Skechers U.S.A., Inc. (SKX) ended the first quarter of 2025 with a total global store count of 5,318, which includes these partner locations. The company has a stated plan to open an additional 150 to 170 company-owned stores worldwide during 2025, further expanding its physical footprint.

Here's a quick look at the scale of the physical and digital channels as reported around the first quarter of 2025:

Channel Metric	Count/Amount (Latest Available)	Period/Context
Total Global Stores	5,318	As of Q1 2025 End
Company-Owned Stores	1,821	As of Q1 2025 End
Company-Owned Stores in U.S.	610	As of February 2025
Third-Party Owned Stores (Distributor/Franchisee)	Over 3,500	Contextually current
Planned New Company-Owned Stores for 2025	150 to 170	2025 Plan Update

The physical network is segmented into distinct formats to optimize consumer access:

• Concept Stores targeting highest-traffic destinations.
• Outlet Stores reaching more consumers in premium centers.
• Superstores offering a large format with dedicated collection shops.

The revenue contribution from the primary sales channels in Q1 2025 shows the balance:

• Wholesale Revenue: $1.53 billion.
• Direct-to-Consumer (DTC) Revenue: $879.4 million.
• International Sales Contribution to Total Revenue: 65%.

Skechers U.S.A., Inc. (SKX) - Canvas Business Model: Customer Segments

Skechers U.S.A., Inc. targets a broad spectrum of consumers, which is reflected in its financial performance, such as achieving record sales of $8.97 billion in 2024. The company's Q1 2025 sales hit a record of $2.41 billion.

The core customer base is segmented by need, lifestyle, and geography:

• Mass-market consumers seeking everyday comfort and value, primarily targeting households earning between $50,000 to $100,000 annually.
• Families, with women representing over 60% of the consumer base.
• Performance and lifestyle consumers, evidenced by growing interest in running shoes and golf footwear.
• Global consumers, supported by a retail footprint of 5,318 stores worldwide as of March 31, 2025.

The emphasis on global reach is a defining characteristic, with international markets driving significant top-line growth. For instance, international sales accounted for 61% of total sales in 2024.

Segment Characteristic	Key Metric/Data Point	Source Year/Period
Global Consumer Reach	5,318 total retail stores worldwide	As of March 31, 2025
International Revenue Share	61% of total sales	2024
Primary Income Target	Households earning $50,000 to $100,000 annually	General Demographic
Gender Skew	Women account for over 60% of consumers	General Demographic
Performance Interest (Running)	Search volume for running shoes grew from 16 to 21	By May 2025
Performance Interest (Golf)	Men's Golf Shoes search volume reached 15.0	By February 2025

The company's strategy supports diverse needs across age groups, with strong representation in the 25-34 and 55-64 age brackets. The expansion into specialized sports categories, like soccer and basketball footwear, is supported by athlete endorsements to capture performance-oriented buyers.

The geographic segmentation shows robust international growth contributing to overall revenue:

• EMEA wholesale grew 16.7% in a recent fiscal period.
• EMEA direct-to-consumer saw a 38.3% increase in a recent fiscal period.
• International sales grew 7.2% in Q1 FY 2025.
• The Americas region showed a 14.5% wholesale growth in Q4 2024.

The company projects full-year 2025 sales between $9.7 billion and $9.8 billion.

Skechers U.S.A., Inc. (SKX) - Canvas Business Model: Cost Structure

You're looking at the hard costs that drive Skechers U.S.A., Inc.'s operations as of late 2025. This isn't about the exciting product launches; it's about the necessary spending to keep the global machine running.

Cost of Goods Sold (COGS) from outsourced global manufacturing

The cost to make the shoes is a massive line item, reflecting the outsourced global manufacturing model. For the latest twelve months ending near the search cutoff, the Cost of Goods Sold for Skechers U.S.A., Inc. hit $4.455 billion. Looking back, the annual COGS for fiscal year 2024 was $4.202 billion, up from $3.848 billion in fiscal year 2023. The gross margin, which is what's left after COGS, showed some fluctuation; for the second quarter of 2025, the gross margin stood at 53.3%, while the first half of 2025 saw a gross margin of 52.7%.

Here's a quick look at the trend:

• TTM Cost of Goods Sold (late 2025 estimate): $4.455 billion
• Fiscal Year 2024 Cost of Goods Sold: $4.202 billion
• Fiscal Year 2023 Cost of Goods Sold: $3.848 billion

Significant Selling, General, and Administrative (SG&A) expenses for marketing

SG&A covers the overhead to sell and run the business, and marketing, or demand creation, is a big piece of that. In the first quarter of 2025, total operating expenses were $989.2 million, representing 41.0% of sales. The selling component, which includes marketing, saw selling expenses increase by 18.3% year-over-year in Q1 2025, reaching 7.7% of sales. This increase was directly tied to higher global demand creation expenditures. General and administrative costs, covering things like labor and facilities, represented 33.3% of sales in that same quarter.

Capital expenditure for infrastructure expansion (planned $375 million to $400 million)

Skechers U.S.A., Inc. is putting capital to work to support its growth targets. The planned capital expenditure to support key initiatives like store openings, omnichannel expansion, and enhancing distribution infrastructure is set between $375 million and $400 million for the year. To give you context on recent spending, capital expenditures for the fourth quarter of 2024 included $54.5 million for distribution infrastructure and $51.3 million for direct-to-consumer technologies.

This planned investment is part of the larger strategy aiming for $10 billion in annual sales by 2026.

Operating costs for a large, expanding global retail store fleet

Running thousands of stores globally means significant fixed and semi-fixed operating costs, primarily rent, utilities, and store labor, which fall under SG&A. As of the first quarter of 2025, Skechers U.S.A., Inc. operated approximately 5,296 stores worldwide. Of those, 1,787 were company-owned locations. The company is actively expanding this fleet, planning to open between 180 and 200 new locations throughout 2025. Facility costs, which include rent and depreciation for these stores, are a major driver of the General and Administrative portion of SG&A.

Here's the store footprint as of early 2025:

Metric	Amount
Total Skechers Stores Worldwide (Q1 2025)	5,296
Company-Owned Stores (Q1 2025)	1,787
Third Party-Owned Stores (Q1 2025 Estimate)	More than 3,500
Planned Store Openings for 2025	180 to 200

Logistics and distribution costs for a worldwide omnichannel network

Moving product globally through wholesale and direct-to-consumer channels involves substantial logistics spending. In 2024, the company dealt with supply chain cost pressures, including an estimated $90 million in excess warehousing and distribution related costs due to inventory timing issues. The company is also navigating new cost factors, such as the potential impact of recently announced incremental US tariffs on goods from China, which management noted impacted visibility into the 2025 outlook. On the packaging side, Skechers U.S.A., Inc. has focused on efficiency, reducing plastic usage in its shoe packaging by 85% since 2016, which helps optimize space and potentially lower freight costs.

Logistics costs are a key variable in COGS and operating expenses, as evidenced by the historical volatility in freight rates, which previously saw 40-foot high cube container rates jump from about $3,000 to $25,000.

Finance: draft 13-week cash view by Friday.

Skechers U.S.A., Inc. (SKX) - Canvas Business Model: Revenue Streams

You're looking at the money Skechers U.S.A., Inc. brings in, which is a mix of selling shoes and other goods through different channels globally. Honestly, the numbers show a strong reliance on moving product through partners and directly to the customer.

The company has a stated full-year 2025 revenue guidance projected to be between $9.7 billion and $9.8 billion. This projection was issued despite the company withdrawing its initial annual guidance due to macroeconomic uncertainty, such as global trade policies.

For the first half of 2025, Skechers U.S.A., Inc. reported total sales of $4.8516 billion for the six months ended June 30, 2025. The trailing twelve months (TTM) revenue, as of the second quarter of 2025, stood at $9.41 Billion USD.

The revenue streams are primarily segmented by how the product reaches the customer, with footwear being the core driver, although revenue from apparel and accessories contributes to the total.

Here is a look at the breakdown based on the first quarter of 2025 results:

Revenue Stream Component	Q1 2025 Revenue Amount	Year-over-Year Growth (Q1 2025)
Wholesale sales	$1.53 billion	7.8% increase
Direct-to-Consumer (DTC) sales	$879.4 million	6.0% increase
Total Q1 2025 Revenue	$2.41 billion	7.1% increase

The wholesale channel involves sales to department stores and specialty retailers. For example, in the first quarter of 2025, the domestic wholesale segment grew by 4.2%, while international wholesale increased by 9.5%.

Direct-to-Consumer (DTC) sales are generated from company-owned stores and e-commerce. The domestic DTC portion saw a robust 11% increase in Q1 2025, while international DTC grew by 2.9% year-over-year for that quarter. In the second quarter of 2025, the DTC segment grew by 11.0% overall.

Skechers U.S.A., Inc. also generates revenue through licensing and royalty fees from international distributors and franchisees, though specific financial figures for this stream were not separately itemized in the provided quarterly reports for the channels above.

The composition of revenue streams includes:

• Wholesale sales to department stores and specialty retailers.
• Direct-to-Consumer (DTC) sales from company-owned stores and e-commerce.
• Licensing and royalty fees from international distributors and franchisees.
• Revenue from apparel and accessories, which is secondary to footwear sales.