Mission Statement, Vision, & Core Values of Becton, Dickinson and Company (BDX)

How does a global medical technology company stay on track and continue to grow? For Becton, Dickinson and Company (BDX), it starts with a clear mission, a compelling vision, and a strong set of core values. With a 4.2% revenue increase to $20.2 billion in fiscal year 2024, understanding these guiding principles becomes even more crucial.

What exactly drives BDX's strategic decisions and daily operations? How do these elements contribute to their goal of advancing healthcare worldwide? Read on to explore the mission, vision, and core values that shape BDX's identity and strategic direction.

Becton, Dickinson and Company (BDX) An Overview of

Becton, Dickinson and Company (BDX), commonly known as BD, has a rich history dating back to 1897. Founded by Maxwell Becton and Fairleigh Dickinson, the company initially focused on manufacturing medical devices. Over the years, BD has evolved into a global medical technology leader, providing a wide array of products and services that span from diagnostic systems to medical surgical tools. As of April 2025, BD continues to serve healthcare institutions, life science researchers, clinical laboratories, industry and the general public. The company's products are instrumental in disease diagnosis, medication delivery, and infection prevention.

BD operates through three main segments:

• BD Medical: Produces medical devices and products used in medication delivery, regional anesthesia, and surgery.
• BD Life Sciences: Offers products for specimen management, molecular diagnostics, and biosciences.
• BD Interventional: Focuses on surgical and interventional medical devices.

In fiscal year 2024, BD reported revenue of approximately $20 billion. BD's financial success is attributed to its diverse product portfolio and strategic market positioning. BD's commitment to innovation and quality has solidified its position as a key player in the healthcare industry.

In the fiscal year 2024, BD showcased a strong financial performance. The company reported a record-breaking revenue of approximately $20 billion, driven significantly by growth in its core segments. Notably, sales of diagnostic systems and medical surgical products contributed substantially to this revenue, reflecting the increasing demand for BD's innovative healthcare solutions. BD experienced robust growth in emerging markets, with a 12% increase in revenue compared to the previous year. This expansion underscores BD's strategic focus on penetrating high-growth regions and capitalizing on the rising healthcare expenditure worldwide. In developed markets, BD sustained a steady growth rate of 5%, buoyed by continuous product innovation and strong customer relationships.

Interested in learning more about BD's journey and evolution? Find out more here: Becton, Dickinson and Company (BDX): History, Ownership, Mission, How It Works & Makes Money.

Becton, Dickinson and Company (BDX) Mission Statement

The mission statement of Becton, Dickinson and Company (BD), a leading global medical technology company, is to advance the world of health by improving medical discovery, diagnostics, and the delivery of care. This commitment drives the company to develop innovative solutions that help healthcare professionals enhance patient outcomes, improve the safety and efficiency of care, and expand access to healthcare.

BD's mission statement serves as a compass, directing the company towards its long-term goals and objectives. It encapsulates the core purpose of its existence and defines the impact it aims to make in the healthcare industry. The mission reflects a commitment to innovation, excellence, and making a positive difference in the lives of patients and healthcare professionals.

Key objectives derived from the mission statement include:

• Developing cutting-edge medical technologies.
• Improving patient outcomes globally.
• Providing comprehensive healthcare solutions.

BD’s mission is supported by its extensive product portfolio, which includes medical devices, laboratory equipment, and diagnostic products. The company generates revenue through the development, manufacturing, and sale of a wide range of these products, operating under various segments, including BD Medical, BD Life Sciences, and BD Interventional, each catering to different healthcare needs and markets.

In fiscal year 2024, BD reported strong financial results, demonstrating its commitment to its mission. The company's revenue reached $20.2 billion, a 4.2% increase from the previous year. Furthermore, cash from continuing operations increased by 28.5% to $3.8 billion, and free cash flow surged by 47.4% to $3.1 billion.

BD’s mission also reflects its commitment to sustainability and social responsibility. The company strives to advance the world of health through innovation while respecting the environment and the communities in which it operates. In line with these values, BD has set ambitious sustainability goals, including reducing total operational (Scopes 1 and 2) emissions by 5% year-over-year and 19% since 2019. The company has committed to a 50% reduction in Scopes 1 and 2 greenhouse gas emissions by 2030.

BD's dedication to its mission has earned it recognition as one of the 100 Best Corporate Citizens of 2024 by 3BL, ranking second in the health care equipment and services industry for its outstanding environmental, social, and governance (ESG) transparency and performance.

For further insights into BD's financial health, explore Breaking Down Becton, Dickinson and Company (BDX) Financial Health: Key Insights for Investors.

Vision Statement

The vision of BD is to be the leading global medical technology company, creating solutions that enable better health and improve lives. This vision focuses on revolutionizing clinical therapy by providing innovative technology services and solutions that enhance the lives of patients and healthcare providers. The company strives to be a leader in the healthcare industry, driving advancements in medical treatment and improving patient outcomes. As of 2024, the company aims to transform patient care across multiple healthcare segments.

Core Values

The core values of BD are the principles that drive the company to deliver innovative technology services and solutions. These values shape the company's culture and guide its decisions.

• Integrity: Upholding the highest standards of integrity in all interactions, being honest, ethical, and transparent in business practices.
• Innovation: Committing to continuous innovation and improvement, striving to push the boundaries of technology to deliver cutting-edge solutions that make a real difference in healthcare. In 2024, BD invested $1.2 billion in R&D.
• Collaboration: Working together with customers, partners, and colleagues to achieve shared goals, fostering a culture of teamwork and mutual respect.
• Accountability: Taking personal responsibility for actions and results, being committed to delivering on promises and meeting expectations.
• Respect: Valuing diversity and inclusion, treating all individuals with dignity and respect.

These values are deeply ingrained in BD's culture and are reflected in everything the company does. They guide how employees interact with each other, customers, and partners, fostering a culture of trust, respect, and teamwork.

Becton, Dickinson and Company (BDX) Vision Statement of

The vision, mission, and values guide strategic direction and serve as the foundation for its goals and aspirations. As of April 2025, Becton, Dickinson and Company (BDX) is a global medical technology company that develops, manufactures, and sells a broad range of medical supplies, devices, laboratory equipment, and diagnostic products.

To gain a better understanding of the company, explore Becton, Dickinson and Company (BDX): History, Ownership, Mission, How It Works & Makes Money.

Vision Statement

Becton, Dickinson and Company (BDX)'s vision is to advance the world of health.

• This vision reflects a commitment to improving healthcare outcomes for patients worldwide.
• It encompasses a broad range of activities, from developing innovative medical technologies to improving access to healthcare in underserved communities.

Here are key components and interpretations of vision statement:

• Advance: Signifies progress and continuous improvement in healthcare.
• World of Health: Encompasses all aspects of healthcare, including prevention, diagnosis, treatment, and monitoring of diseases.

Mission Statement

Becton, Dickinson and Company (BDX)'s mission statement is 'to advance the world of health by improving medical discovery, diagnostics and the delivery of care.'

The mission statement highlights three core areas of focus:

• Medical Discovery: Contributing to the advancement of medical knowledge and innovation.
• Diagnostics: Enhancing the accuracy and speed of disease diagnosis.
• Delivery of Care: Improving the efficiency and effectiveness of healthcare delivery.

Core Values

Becton, Dickinson and Company (BDX)'s core values are the guiding principles that shape its culture and behavior. These values include:

• We do what is right.
• We are authentic.
• We are innovative.
• We are one Becton, Dickinson and Company (BDX).
• We deliver value.

These values guide the company's actions and decisions, ensuring that it operates ethically, responsibly, and sustainably.

Becton, Dickinson and Company (BDX) Core Values of

At Company, a commitment to core values drives their mission to advance the world of health. These values shape the company's culture, guide its decisions, and underscore its relationships with customers, employees, and communities. Company's core values are not just words on a page; they are the principles that inform every aspect of their business. Here's an exploration of these values and how they manifest in Company's operations.

We do what is right

Integrity is at the heart of everything Company does. This core value means adhering to the highest ethical standards, ensuring transparency, and taking responsibility for their actions. Company demonstrates this commitment through several key initiatives:

• Compliance Programs: Company has robust compliance programs that address various aspects of ethical conduct, including anti-corruption, data privacy, and fair competition. These programs are designed to prevent misconduct and ensure that employees understand their obligations.
• Ethical Decision-Making: Company encourages employees to speak up and report any concerns they may have. The company provides multiple channels for reporting, including a confidential hotline.
• Transparency: Company is committed to transparency in its financial reporting and business practices. The company regularly discloses information about its performance, governance, and social impact.

For example, in 2024, Company reinforced its commitment to ethical practices by investing over $10 million in compliance training programs for its global workforce. This initiative aimed to ensure that every employee understands and adheres to the company's ethical standards. Furthermore, Company's annual report details its efforts to maintain transparency in financial reporting, providing stakeholders with a clear view of the company's performance and governance. You can explore more about Company's financial health at: Breaking Down Becton, Dickinson and Company (BDX) Financial Health: Key Insights for Investors

We are authentic

Authenticity at Company means being genuine, honest, and true to their word. It's about building trust with stakeholders by being reliable and consistent in their actions. Company embodies this value through:

• Customer Relationships: Company focuses on building long-term relationships with its customers based on trust and mutual respect. The company listens to customer feedback and works to understand their needs.
• Employee Engagement: Company values its employees and strives to create a workplace where everyone feels valued and respected. The company invests in employee development and provides opportunities for growth.
• Community Involvement: Company is committed to being a good corporate citizen and supporting the communities where it operates. The company partners with local organizations to address social and environmental challenges.

In 2024, Company launched a global employee engagement program that reached over 70,000 employees, fostering a culture of open communication and trust. The program included regular surveys and feedback sessions, allowing employees to voice their opinions and contribute to the company's direction. Additionally, Company's community involvement initiatives included partnerships with over 500 local organizations, supporting various causes such as healthcare access and education.

We are accountable

Accountability is a cornerstone of Company's culture. It means taking ownership of their actions, results, and commitments. Company fosters accountability through:

• Performance Management: Company has a robust performance management system that sets clear goals and expectations for employees. The company regularly reviews performance and provides feedback to help employees improve.
• Continuous Improvement: Company is committed to continuous improvement in all aspects of its business. The company uses data and analytics to identify areas for improvement and implement changes.
• Risk Management: Company has a comprehensive risk management program that identifies and assesses potential risks. The company takes steps to mitigate these risks and protect its stakeholders.

In 2024, Company implemented a new performance management system that emphasized accountability and results. The system included clear metrics and regular feedback sessions, ensuring that employees were aligned with the company's goals. As a result, Company saw a 15% improvement in overall productivity. Moreover, Company's risk management program identified and mitigated over 200 potential risks, protecting the company from financial and operational disruptions.

We are innovative

Innovation is essential for Company to stay ahead in the rapidly evolving healthcare industry. This value drives Company to constantly seek new and better ways to improve patient outcomes and deliver value to its customers. Company promotes innovation through:

• Research and Development: Company invests heavily in research and development to create new products and technologies. The company has a dedicated team of scientists and engineers who are constantly exploring new frontiers.
• Collaboration: Company collaborates with external partners, such as universities and research institutions, to accelerate innovation. The company also works closely with its customers to understand their needs and develop solutions that meet those needs.
• Culture of Innovation: Company fosters a culture of innovation by encouraging employees to think creatively and take risks. The company provides resources and support to help employees bring their ideas to life.

In 2024, Company invested over $1.2 billion in research and development, leading to the launch of several innovative products and technologies. One notable example is the development of a new diagnostic tool that improves the accuracy and speed of disease detection, potentially impacting millions of patients worldwide. Additionally, Company's collaboration with leading universities resulted in breakthroughs in areas such as personalized medicine and drug delivery systems.

Through these core values, Company not only aims to lead in the healthcare industry but also to make a positive impact on the world. By staying true to these principles, Company continues to build a legacy of trust, innovation, and excellence.