Mission Statement, Vision, & Core Values of CBRE Group, Inc. (CBRE)

Have you ever wondered what drives the world's largest commercial real estate services and investment firm? With a market cap of $35.61 billion as of April 15, 2025, and $35.77 billion in revenue for 2024, CBRE Group, Inc. stands as a Fortune 500 and S&P 500 company. But what are the core principles that guide this global giant with its 140,000 employees?

What exactly is CBRE's mission, and how does it translate into their daily operations? What vision propels them forward, and what core values ensure they maintain their ethical edge, earning them a spot on the World's Most Ethical Companies list for the 11th consecutive year in 2024? Read on to discover the answers.

CBRE Group, Inc. (CBRE) An Overview of

CBRE Group, Inc., stands as a titan in the commercial real estate and investment services arena. Tracing its roots back to 1906, the company has evolved from a San Francisco real estate firm into a global powerhouse. Today, CBRE offers a comprehensive suite of services, including property leasing, sales, valuation, property management, and project management. These services cater to a diverse clientele, encompassing property owners, investors, and occupiers across various industries.

As of April 2025, CBRE continues to demonstrate its market leadership through strategic acquisitions, technological advancements, and a commitment to sustainability. The company's global reach extends to numerous countries, with professionals delivering localized expertise and solutions. This expansive network enables CBRE to provide unparalleled insights and services, solidifying its position as a trusted advisor in the real estate world.

CBRE's service lines include:

• Advisory & Transaction Services: Leasing, property sales, and valuation.
• Global Workplace Solutions: Integrated facilities management services.
• Real Estate Investments: Investment management and development services.
• Valuation Services: Appraisal and consulting services.

In 2024, CBRE reported a notable financial performance, driven by strong demand across its diverse service offerings. The company's revenue streams benefited from increased transaction volumes, particularly in key global markets. Strategic investments in technology and talent development further enhanced CBRE's ability to deliver innovative solutions and maintain a competitive edge.

According to the latest financial reports, CBRE achieved record-breaking revenue, with significant contributions from its core service lines. The company's Global Workplace Solutions segment experienced substantial growth, fueled by the increasing demand for integrated facilities management services. Additionally, CBRE's Real Estate Investments segment benefited from favorable market conditions and strategic capital deployment.

CBRE's financial highlights for 2024 include:

• Record revenue driven by strong performance across all segments.
• Significant growth in the Global Workplace Solutions segment.
• Increased transaction volumes in key global markets.
• Strategic investments in technology and talent development.

CBRE stands as a preeminent leader in the commercial real estate services industry. Its enduring success is rooted in a client-centric approach, a commitment to innovation, and a global platform that provides unparalleled market insights. To delve deeper into what makes CBRE a leader, explore Exploring CBRE Group, Inc. (CBRE) Investor Profile: Who’s Buying and Why?

CBRE Group, Inc. (CBRE) Mission Statement of

The mission of CBRE Group, Inc. is to realize the potential of its clients, professionals, and partners by constructing the real estate solutions of the future. CBRE aims to instill confidence in today's decisions and reimagine tomorrow's spaces, thriving in complex and ever-changing environments.

CBRE's mission is to be the preeminent commercial real estate company worldwide, delivering exceptional service to clients, superior results for shareholders, and a rewarding work environment for employees. The firm is committed to:

• Delivering measurable value through innovative solutions and superior execution.
• Building long-term relationships based on trust, integrity, and transparency.
• Embracing diversity and inclusion to foster a culture of collaboration and respect.
• Investing in people through training, development, and career advancement.

CBRE's commitment to responsible business practices is reflected in its RISE values: Respect, Integrity, Service, and Excellence.

At CBRE Group, the mission is to create value for clients, investors, and employees by delivering exceptional service, innovative solutions, and superior results. With a commitment to excellence and a passion for real estate, CBRE Group is dedicated to helping clients achieve their goals and maximize their investments.

CBRE's mission focuses on delivering exceptional real estate services globally.

Core Components of CBRE's Mission Statement

CBRE's mission statement is composed of several core components that guide its operations and strategic objectives:

1. Delivering Exceptional Real Estate Services

CBRE aims to provide a comprehensive suite of services that meet the diverse needs of its clients. These services include:

• Commercial Real Estate Services: CBRE offers leasing, property management, investment sales, and advisory services.
• Investment Management: The company provides investment management services through CBRE Global Investors, managing assets worth $146.2 billion.
• Global Property Management: CBRE provides property and corporate facilities management.
• Real Estate Technology Solutions: CBRE leverages technology to provide innovative solutions.

In 2024, CBRE was named the top-ranked firm for commercial real estate investment sales in Vietnam by MSCI and received the Outstanding Agency Award 2024 by Frasers Property.

2. Creating Value for Clients, Investors, and Employees

CBRE is dedicated to creating value for its key stakeholders:

• Clients: Delivering solutions that help clients achieve their real estate goals.
• Investors: Providing superior results and maximizing investments.
• Employees: Creating a dynamic and rewarding work environment with opportunities for growth.

3. Commitment to Innovation and Excellence

CBRE emphasizes innovation and continuous improvement in its operations:

• Innovation: CBRE embraces digital transformation and technology-enabled service platforms.
• Excellence: The company strives for excellence in all its actions, maintaining high standards of professionalism and performance.

4. Upholding Core Values

CBRE's core values guide its actions and ensure the highest standards of conduct:

• Integrity: Honesty, ethics, and transparency in all actions.
• Client Focus: Understanding and exceeding client expectations.
• Collaboration: Teamwork and collaboration across boundaries.
• Respect: Consideration for others' ideas and open sharing of information.
• Service: Approaching client challenges with enthusiasm and diligence.

These values, known as RISE (Respect, Integrity, Service, and Excellence), underpin the company's culture and business practices.

5. Financial Performance and Strategic Initiatives

CBRE's financial results for 2024 demonstrate its commitment to delivering value and achieving strategic objectives:

• Revenue: Increased by 12% to $35.8 billion for the full year 2024.
• Net Revenue: Up by 14% to $20.9 billion for 2024.
• GAAP EPS: $3.14 for the full year 2024.
• Core EPS: $5.10 for the full year 2024.
• Free Cash Flow: $1.5 billion for 2024.

Strategic initiatives, such as integrating project management capabilities into Turner & Townsend and acquiring full ownership of Industrious, further enhance CBRE's market position.

CBRE's mission is supported by its vision to be the global leader in commercial real estate services and investments, setting the standard for excellence in the industry. The company's focus on sustainability is evident in its commitment to creating long-term value for clients and beneficiaries while generating sustainable benefits for the economy, environment, and society.

For more insights into CBRE's history, ownership, and operations, you can visit: CBRE Group, Inc. (CBRE): History, Ownership, Mission, How It Works & Makes Money

CBRE Group, Inc. (CBRE) Vision Statement

CBRE Group, Inc. operates with a clearly defined mission, vision, and a set of core values that guide its global operations and strategic decisions. Understanding these elements provides insight into the company's objectives, its future aspirations, and the principles that shape its corporate culture. As of the fiscal year 2024, CBRE reported a revenue of $32 billion, underscoring its position as a leader in the commercial real estate industry.

CBRE's mission statement focuses on delivering exceptional outcomes for its clients by providing a broad range of integrated services. The company aims to be a trusted advisor and partner, leveraging its expertise and resources to help clients achieve their real estate goals. This commitment is evident in CBRE's consistent efforts to innovate and adapt to the changing needs of the market. In 2024, CBRE managed over 7 billion square feet of properties and facilities worldwide, reflecting its extensive reach and operational capabilities.

CBRE's vision is to be the preeminent, vertically integrated, globally capable real estate services company. This vision encompasses several key components:

• Preeminence: CBRE aims to be the leading firm in the commercial real estate sector, recognized for its expertise, innovation, and client satisfaction.
• Vertically Integrated: The company seeks to offer a comprehensive suite of services that cover every aspect of the real estate lifecycle, from property sales and leasing to property management and valuation.
• Globally Capable: CBRE strives to provide its services on a global scale, with a presence in major markets around the world, allowing it to serve clients with international real estate needs.

This vision drives CBRE's strategic initiatives and investments, as the company continues to expand its service offerings and geographic footprint. For example, CBRE's Global Workplace Solutions (GWS) segment provides integrated facilities management services to multinational corporations, helping them optimize their real estate portfolios and reduce costs. In 2024, the GWS segment contributed significantly to CBRE's overall revenue, with a growth rate of approximately 8%.

CBRE's core values define the company's culture and guide its employees in their interactions with clients, partners, and each other. These values include:

• Respect: CBRE values diversity, equity, and inclusion, fostering a work environment where everyone is treated with dignity and respect.
• Integrity: The company upholds the highest ethical standards, ensuring transparency and honesty in all its dealings.
• Service: CBRE is committed to providing exceptional service to its clients, going above and beyond to meet their needs and exceed their expectations.
• Excellence: The company strives for excellence in everything it does, continuously seeking to improve its performance and deliver the best possible outcomes.

These core values are embedded in CBRE's corporate culture and are reinforced through training programs, performance evaluations, and recognition initiatives. CBRE's commitment to corporate social responsibility is also reflected in its sustainability efforts. In 2024, CBRE reduced its carbon emissions by 15%, demonstrating its commitment to environmental stewardship.

CBRE's mission, vision, and core values provide a clear framework for its operations and strategic direction. By focusing on client outcomes, striving for preeminence, and upholding its core values, CBRE aims to maintain its leadership position in the commercial real estate industry and create long-term value for its stakeholders. The company's financial performance in 2024, with a revenue of $32 billion, underscores its success in executing its mission and vision.

CBRE Group, Inc. (CBRE) Core Values of

CBRE's core values are the fundamental beliefs upon which their business and actions are based. They guide their decision-making and define their culture. These values are essential to CBRE's success and are reflected in everything they do. CBRE's dedication to these core values helps them provide exceptional service, attract and retain top talent, and contribute positively to the communities where they operate. Understanding these values provides insight into how CBRE operates and its commitment to ethical and responsible business practices. You can explore more about CBRE's financial health by visiting: Breaking Down CBRE Group, Inc. (CBRE) Financial Health: Key Insights for Investors.

CBRE's core values include:

• Respect
• Integrity
• Service
• Excellence

These values are more than just words; they are principles that guide CBRE's employees in their daily interactions and business decisions. Let’s explore how CBRE puts these values into action.

Respect

Respect at CBRE means valuing diversity, equity, and inclusion. It involves creating a workplace where everyone feels welcome, supported, and empowered to succeed. CBRE understands that a diverse workforce brings a variety of perspectives and ideas, leading to better innovation and problem-solving. This commitment extends to clients, partners, and communities, ensuring that every interaction is conducted with consideration and empathy.

Examples of how CBRE demonstrates respect include:

• Diversity and Inclusion Programs: CBRE has implemented various programs aimed at promoting diversity and inclusion within the workplace. These programs include training sessions, mentorship opportunities, and employee resource groups that support individuals from different backgrounds.
• Equal Opportunity Employment: CBRE is committed to providing equal opportunities to all employees and applicants, regardless of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. This commitment is reflected in their hiring, promotion, and compensation practices.
• Community Engagement: CBRE actively engages with local communities to understand their needs and contribute to their well-being. This includes supporting local charities, volunteering time, and participating in community events.

Integrity

Integrity is the foundation of CBRE's business. It means conducting business ethically, honestly, and transparently. CBRE employees are expected to adhere to the highest standards of professional conduct and to always act in the best interests of their clients and stakeholders. This commitment to integrity builds trust and strengthens relationships, which are essential for long-term success.

Examples of how CBRE demonstrates integrity include:

• Code of Conduct: CBRE has a comprehensive code of conduct that outlines the ethical standards expected of all employees. This code covers a wide range of topics, including conflicts of interest, confidentiality, and compliance with laws and regulations.
• Whistleblower Policy: CBRE has a whistleblower policy that encourages employees to report any suspected violations of the code of conduct or any other unethical behavior. The company takes all reports seriously and investigates them thoroughly.
• Compliance Programs: CBRE has implemented various compliance programs to ensure that the company is in compliance with all applicable laws and regulations. These programs include training sessions, audits, and monitoring activities.

Service

Service at CBRE means putting clients first and delivering exceptional results. It involves understanding clients' needs, providing tailored solutions, and going above and beyond to exceed their expectations. CBRE's commitment to service is reflected in their long-term client relationships and their reputation as a trusted advisor in the real estate industry.

Examples of how CBRE demonstrates service include:

• Client-Focused Approach: CBRE takes a client-focused approach to every project, working closely with clients to understand their specific needs and goals. This includes conducting thorough assessments, developing customized strategies, and providing ongoing support throughout the process.
• Innovative Solutions: CBRE is committed to developing innovative solutions that help clients achieve their real estate objectives. This includes investing in new technologies, exploring alternative approaches, and leveraging their global network of experts.
• Performance Measurement: CBRE measures their performance against key metrics to ensure that they are delivering the best possible results for their clients. This includes tracking client satisfaction, monitoring project outcomes, and continuously improving their processes.

Excellence

Excellence at CBRE means striving for the highest standards of quality and performance in everything they do. It involves continuously improving their processes, investing in their people, and embracing innovation. CBRE's commitment to excellence is reflected in their industry-leading position and their ability to deliver exceptional results for their clients.

Examples of how CBRE demonstrates excellence include:

• Training and Development: CBRE invests heavily in training and development programs to ensure that their employees have the skills and knowledge they need to succeed. These programs cover a wide range of topics, including real estate fundamentals, leadership development, and technical skills.
• Technology Investments: CBRE invests in cutting-edge technologies to improve their efficiency, enhance their services, and provide clients with valuable insights. This includes using data analytics, artificial intelligence, and other advanced tools to optimize real estate decisions.
• Recognition and Awards: CBRE recognizes and rewards employees who demonstrate excellence in their work. This includes providing opportunities for advancement, offering bonuses and incentives, and celebrating successes as a team.