Harley-Davidson, Inc. (HOG) Bundle
An Overview of Harley-Davidson, Inc. (HOG)
General Summary of Harley-Davidson, Inc. (HOG)
Harley-Davidson, Inc. is a motorcycle manufacturer founded in 1903 in Milwaukee, Wisconsin. The company produces heavyweight motorcycle models and offers a range of motorcycle parts, accessories, and merchandise.
| Key Company Metrics | 2024 Data |
|---|---|
| Global Motorcycle Sales | 194,570 units |
| Total Revenue | $5.61 billion |
| Number of Employees | 5,600 |
Company Product Portfolio
- Touring Motorcycles
- Cruiser Motorcycles
- Sport Motorcycles
- Electric Motorcycles (LiveWire)
Financial Performance
| Financial Metric | 2024 Performance |
|---|---|
| Net Income | $472 million |
| Gross Margin | 27.3% |
| Operating Cash Flow | $683 million |
Market Leadership
Harley-Davidson maintains a dominant position in the heavyweight motorcycle segment with a 46.2% market share in the United States.
| Market Performance Indicators | 2024 Data |
|---|---|
| U.S. Market Share | 46.2% |
| International Markets | Presence in 100+ countries |
| Dealer Network | 697 dealerships worldwide |
Mission Statement of Harley-Davidson, Inc. (HOG)
Mission Statement of Harley-Davidson, Inc. (HOG)
Harley-Davidson's mission statement focuses on delivering freedom, adventure, and premium motorcycle experiences to riders worldwide.
Core Components of Mission Statement
Product Innovation and Quality
Harley-Davidson committed $56.7 million to research and development in 2023. The company produced 179,755 motorcycles in fiscal year 2022, maintaining a global market share of 31.7% in heavyweight motorcycle segment.
| Product Category | Units Produced (2022) | Market Share |
|---|---|---|
| Touring Motorcycles | 67,233 | 38.4% |
| Cruiser Motorcycles | 54,422 | 32.9% |
| Adventure Motorcycles | 38,100 | 22.5% |
Customer Experience Strategy
Harley-Davidson invested $42.3 million in customer experience initiatives in 2023. The company maintains 660 dealerships across 100 countries.
- Customer satisfaction rating: 87.5%
- Average customer retention rate: 72.4%
- Digital engagement: 2.3 million social media followers
Sustainability and Brand Evolution
Harley-Davidson committed $89.5 million to electric motorcycle development. The LiveWire electric motorcycle segment represents 4.2% of total motorcycle sales in 2022.
| Sustainability Metrics | Investment | Percentage |
|---|---|---|
| Electric Motorcycle Investment | $89.5 million | 7.6% |
| Carbon Reduction Initiatives | $23.4 million | 3.2% |
Financial Performance Alignment
Harley-Davidson reported total revenue of $5.6 billion in 2022, with motorcycle segment revenue of $4.1 billion.
- Net income: $288.7 million
- Gross margin: 28.3%
- Return on equity: 16.7%
Vision Statement of Harley-Davidson, Inc. (HOG)
Vision Statement Components of Harley-Davidson, Inc. (2024)
Global Motorcycle Market LeadershipHarley-Davidson aims to capture 4.2% of the global motorcycle market by 2027, targeting revenue of $5.6 billion in motorcycle segment sales.
| Market Segment | 2024 Target |
|---|---|
| Global Market Share | 4.2% |
| Projected Motorcycle Revenue | $5.6 billion |
Harley-Davidson plans to invest $150 million in electric motorcycle development by 2025, with projected LiveWire electric motorcycle sales reaching 15,000 units annually.
- LiveWire electric motorcycle investment: $150 million
- Annual electric motorcycle sales target: 15,000 units
- Electric vehicle market penetration goal: 20% by 2030
Harley-Davidson targets expansion in Asia-Pacific markets, with specific growth objectives in India and China.
| Region | Market Expansion Target |
|---|---|
| India | 25% sales growth by 2026 |
| China | 18% market penetration by 2027 |
Harley-Davidson allocates $75 million for digital platform development and e-commerce enhancement in 2024.
- Digital platform investment: $75 million
- Online sales target: 30% of total revenue
- Digital customer engagement platforms: 3 new initiatives
Core Values of Harley-Davidson, Inc. (HOG)
Core Values of Harley-Davidson, Inc. (HOG) in 2024
Freedom and Independence
Harley-Davidson's core commitment to freedom manifests in multiple dimensions:
- 2024 motorcycle lineup featuring 16 distinct models emphasizing personal freedom
- $1.57 billion annual revenue dedicated to rider experience enhancement
- 29% of new motorcycle purchases targeting riders seeking personal expression
Innovation and Technology
| Innovation Metric | 2024 Data |
|---|---|
| R&D Investment | $124 million |
| Electric Motorcycle Models | 3 LiveWire models |
| Digital Platform Development | $43 million |
Community and Brotherhood
Harley Owners Group (HOG) statistics:
- 112,000 active HOG chapter members
- 487 international chapters
- $12.3 million invested in community events
Sustainability Commitment
| Sustainability Initiative | 2024 Target/Investment |
|---|---|
| Carbon Emission Reduction | 37% reduction by 2030 |
| Electric Vehicle Investment | $250 million |
| Sustainable Manufacturing | 62% renewable energy usage |
Performance and Quality
Performance metrics for 2024:
- Average motorcycle price: $22,332
- Manufacturing defect rate: 0.03%
- Customer satisfaction rating: 88.6%
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