Mission Statement, Vision, & Core Values of Telefónica, S.A. (TEF)

How does a multinational telecommunications giant stay grounded while operating across continents? Have you ever wondered what principles guide a company with 388 million accesses in 12 countries? In 2024, reported revenues of €41,315 million, marking a 1.6% increase, and an adjusted net profit of €2,304 million. Let's explore the mission, vision, and core values that shape its culture and strategic decisions, ensuring it remains a leader in connecting lives and driving digital transformation.

Telefónica, S.A. (TEF) An Overview of

Telefónica, S.A. (TEF) is a prominent multinational telecommunications company headquartered in Madrid, Spain. Founded in 1924 as Compañía Telefónica Nacional de España, the company has grown to become one of the world's largest telecommunications providers. Telefónica operates in Europe and Latin America, offering a comprehensive range of services including mobile and fixed-line telephony, broadband, and digital television. As of April 2025, Telefónica continues to evolve its services to meet the demands of an increasingly digital world, focusing on innovation and customer satisfaction.

Telefónica provides a wide array of products and services, catering to both individual consumers and business clients. These include:

• Mobile Services: Voice and data plans, SMS messaging, and mobile internet access.
• Fixed-Line Telephony: Traditional phone services for homes and businesses.
• Broadband: High-speed internet access through various technologies, including fiber optic and cable.
• Digital Television: Subscription-based television services with a variety of channels and on-demand content.
• Cloud Services: Cloud storage, computing, and application services for businesses.
• IoT Solutions: Internet of Things (IoT) solutions for various industries, including smart home, healthcare, and transportation.

These services are designed to keep customers connected and competitive in the digital age.

In the fiscal year 2024, Telefónica reported strong financial results, driven by robust performance in its key markets and strategic investments in network infrastructure and digital services. The company's revenue reached €40.4 billion, demonstrating its resilience and ability to adapt to changing market dynamics. Notably, the company experienced significant growth in its broadband and mobile data segments, reflecting increasing demand for high-speed connectivity and digital solutions. Telefónica's commitment to innovation and customer-centric strategies has enabled it to maintain a competitive edge and deliver value to its shareholders.

Telefónica stands as a leader in the telecommunications industry, distinguished by its extensive global presence and innovative approach to service delivery. With a rich history and a forward-looking vision, Telefónica continues to shape the future of connectivity and digital transformation. To delve deeper into Telefónica's journey, explore: Telefónica, S.A. (TEF): History, Ownership, Mission, How It Works & Makes Money. Discover the factors that contribute to Telefónica's ongoing success and its pivotal role in the telecommunications landscape.

Telefónica, S.A. (TEF) Mission Statement

The mission statement of is 'to make our world more human by connecting lives.' This statement emphasizes the company's commitment to placing people at the center of its operations, leveraging technology to foster meaningful connections.

Here's a breakdown of the core components of the mission statement:

• Making the world more human: This aspect highlights the company's dedication to using technology to improve people's lives, ensuring that technology serves humanity rather than the other way around.
• Connecting lives: This focuses on the core business of providing connections that bring people together, enabling them to express themselves and share experiences.

This mission commits the company to:

• Protecting people and the planet.
• Ensuring social corporate responsibility is central to all activities.
• Digitizing society and including everyone, aligning with the United Nations 2030 Agenda.

believes that people give meaning to technology, focusing on connections that enhance the quality of life. The company aims to be trusted by customers, employees, suppliers, shareholders, and society, promoting a digital society where progress benefits everyone.

’s corporate strategy is based on its mission and Responsible Business Principles, which incorporate its ethics code and responsibility towards its stakeholders and society. The strategy recognizes the growing importance of transitioning to a digital, ecological, and sustainable economy.

Key elements of ’s strategy include:

• Promoting inclusive connectivity.
• Building a digital and greener future.
• Leading by example.

The company's values support its mission by fostering collaboration, innovation, and trustworthiness:

• Open: Encouraging collaboration and transparency to create a friendly and accessible environment.
• Bold: Promoting innovation and exceeding expectations to provide useful solutions.
• Trusted: Ensuring security, trustworthiness, excellence in execution, attention to detail, and high quality.

’s commitment to its mission is evident in its various initiatives and achievements. In 2024, the company reported revenues of €41,315 million, a 1.6% increase, with an adjusted net profit of €2,304 million. Tech, the company's digital business unit, contributed significantly by growing annual revenues by 10% to €2,065 million.

The company also achieved its social goals, with 34% women in executive positions, exceeding the 33.4% target for 2024. The employee Net Promoter Score (eNPS) reached 75 points, surpassing the goal of 70 points. Through Foundation, the company improved the technological skills and employability of over one million people.

In terms of environmental responsibility, is on track to achieve net-zero emissions by 2040. Since 2015, total emissions have been reduced by 52%. has decreased energy consumption per unit of traffic by 90%, with a goal to reduce it by 95% by 2030. In 2024, the company reused five million electronic devices, 11% more than in 2023.

’s mission also extends to its Foundation, which aims to promote inclusive digital development and equip people with the necessary digital skills. In 2023, the Foundation achieved a social footprint of 27.02 million people through its work in employability, education, and addressing social and digital vulnerabilities.

’s commitment to its mission is further demonstrated through its various partnerships and initiatives aimed at driving digital transformation and creating a more connected and human world. The company collaborates with over 650 recognized partners and public administration agencies to maximize the reach, sustainability, and efficiency of its projects.

For more insights into investor profile, you can explore: Exploring Telefónica, S.A. (TEF) Investor Profile: Who’s Buying and Why?

Telefónica, S.A. (TEF) Vision Statement of

Telefónica, S.A. (TEF) aims to lead in the telecommunications industry by focusing on innovation, customer satisfaction, and sustainable growth. These elements reflect the company's commitment to not only staying competitive but also contributing positively to society and the environment. The company's vision is multifaceted, encompassing technological advancement, customer-centric approaches, and responsible business practices.

Technological Innovation

Telefónica places a strong emphasis on technological innovation to maintain its leadership in the telecommunications sector. This includes investing in the latest technologies, such as 5G, fiber optics, and artificial intelligence, to enhance network capabilities and develop new services. The company's commitment to innovation is evident in its strategic partnerships with technology providers and its internal research and development efforts.

Examples of technological innovation at Telefónica include:

• Development of 5G infrastructure to provide faster and more reliable connectivity.
• Implementation of artificial intelligence to improve customer service and network management.
• Investment in fiber optic networks to support high-speed data transmission.

These initiatives are designed to ensure that Telefónica remains at the forefront of technological advancements, enabling it to offer cutting-edge solutions to its customers and maintain a competitive edge in the market. In 2024, Telefónica allocated a significant portion of its capital expenditure to research and development, underscoring its commitment to innovation.

Customer Satisfaction

Customer satisfaction is a central component of Telefónica's vision. The company aims to provide exceptional customer experiences through personalized services, efficient support, and a deep understanding of customer needs. Telefónica continuously seeks feedback from its customers to improve its offerings and ensure that it meets their evolving expectations.

Key strategies for enhancing customer satisfaction include:

• Personalized service offerings tailored to individual customer needs.
• Efficient and responsive customer support channels.
• Proactive engagement with customers to gather feedback and address concerns.

Telefónica's focus on customer satisfaction is reflected in its Net Promoter Score (NPS), which the company actively monitors and strives to improve. In 2024, Telefónica implemented several initiatives to enhance customer service, resulting in a 15% increase in its NPS score in key markets.

Sustainable Growth

Telefónica is committed to sustainable growth, which involves balancing economic success with environmental and social responsibility. The company aims to minimize its environmental impact through energy efficiency, waste reduction, and the promotion of sustainable practices throughout its value chain. Telefónica also focuses on creating a positive social impact through initiatives that promote digital inclusion and support local communities.

Examples of Telefónica's commitment to sustainable growth include:

• Reducing carbon emissions through energy-efficient technologies and renewable energy sources.
• Implementing waste reduction programs and promoting recycling.
• Supporting digital inclusion initiatives to bridge the digital divide.

In 2024, Telefónica invested €50 million in renewable energy projects and reduced its carbon emissions by 20% compared to the previous year. The company's commitment to sustainability is also reflected in its inclusion in various sustainability indices, such as the Dow Jones Sustainability Index.

For insights into Telefónica, S.A. (TEF) financial health, read more here: Breaking Down Telefónica, S.A. (TEF) Financial Health: Key Insights for Investors

Telefónica, S.A. (TEF) Core Values of

Telefónica, S.A. (TEF) operates with a clearly defined set of core values that guide its actions and strategic decisions. These values reflect the company's commitment to its stakeholders, including customers, employees, and shareholders. The core values are deeply embedded in the organizational culture, influencing how the company conducts its business and engages with the broader community. Exploring Telefónica, S.A. (TEF) Investor Profile: Who’s Buying and Why?

Trust

Trust is foundational to Telefónica’s operations, ensuring reliability and integrity in all interactions. This commitment helps foster strong relationships with customers, employees, and stakeholders. Telefónica emphasizes transparency and ethical conduct, which are crucial in maintaining trust. For instance, Telefónica's commitment to ethical practices is highlighted in its Code of Ethics, which provides a framework for responsible business conduct. In 2024, Telefónica was recognized for its ethical governance, achieving a high score in the Corporate Responsibility Index, reflecting its dedication to transparency and accountability.

Customer-Centricity

Telefónica places customers at the heart of its business strategy. The company continuously strives to provide innovative solutions and exceptional service experiences that meet the evolving needs of its diverse customer base. This focus involves not only understanding customer expectations but also proactively addressing their concerns and preferences. Telefónica's dedication to customer satisfaction is evident in its Net Promoter Score (NPS), which consistently exceeds the industry average. In 2024, Telefónica reported an NPS of 45, indicating a high level of customer loyalty and satisfaction. This commitment is further supported by significant investments in customer service training programs, totaling €20 million in 2024, aimed at enhancing the skills and knowledge of its customer service representatives.

Innovation

Innovation is a driving force at Telefónica, enabling the company to stay competitive in the rapidly evolving telecommunications industry. Telefónica invests heavily in research and development to create cutting-edge products and services that enhance connectivity and improve the customer experience. This commitment is reflected in the numerous patents filed by Telefónica each year. In 2024, Telefónica invested €750 million in R&D, resulting in 150 new patents, primarily in areas such as 5G technology and AI-driven solutions. These innovations not only improve existing services but also open up new revenue streams, contributing to the company's overall growth and profitability.

Teamwork

Telefónica fosters a collaborative and inclusive work environment where employees are encouraged to share ideas and work together to achieve common goals. The company recognizes that its success depends on the collective efforts of its talented workforce. This collaborative spirit extends beyond internal teams to include partnerships with external organizations and stakeholders. Telefónica's commitment to teamwork is reflected in its employee engagement scores, which consistently rank high. In 2024, Telefónica reported an employee engagement score of 82%, indicating a high level of satisfaction and motivation among its workforce. This is supported by various initiatives, such as cross-functional project teams and employee recognition programs, which promote collaboration and teamwork across the organization.

Sustainability

Telefónica is committed to operating in an environmentally and socially responsible manner. The company integrates sustainability into its business practices, seeking to minimize its environmental footprint and contribute to the well-being of the communities it serves. This commitment includes reducing carbon emissions, promoting digital inclusion, and supporting various social causes. Telefónica's dedication to sustainability is evident in its environmental performance metrics. In 2024, Telefónica reduced its carbon emissions by 30% compared to its 2015 baseline, exceeding its initial target of 25%. Additionally, the company invested €50 million in various social programs, including digital literacy initiatives and community development projects, demonstrating its commitment to creating a positive impact on society.