Mission Statement, Vision, & Core Values of Zillow Group, Inc. (ZG)

You're looking at Zillow Group, Inc. (ZG) as a case study in how a clear corporate compass guides a massive digital enterprise, especially when the Q3 2025 earnings show a 16% year-over-year revenue jump to $676 million. A company that serves 250 million average monthly unique users needs more than just a good algorithm; it needs a foundational belief system to manage that scale and the ambition to build a 'housing super app.' Can a mission to 'make home a reality for more people' truly align with the hard realities of a volatile real estate market, and are their Core Values like 'Turn On the Lights' (transparency) strong enough to sustain their $10 million GAAP net income? Let's break down the strategic anchors-Mission, Vision, and Core Values-that Zillow Group uses to navigate the next chapter of the US housing market.

Zillow Group, Inc. (ZG) Overview

You're looking for a clear picture of Zillow Group, Inc. (ZG), not just the Zestimate you see on every home. The direct takeaway is this: Zillow Group is a tech-driven real estate marketplace that has successfully pivoted to a transaction-focused, profitable model, with current trailing 12-month revenue hitting $2.48 billion as of Q3 2025.

Zillow Group was founded in 2006 by former Expedia executives Rich Barton and Lloyd Frink, and they started by giving away the secret sauce-the Zestimate, an instant home valuation tool-to bring transparency to a closed industry. Over time, through strategic acquisitions like Trulia in 2015, the company built a portfolio of brands including StreetEasy and HotPads, transforming into a comprehensive real estate technology marketplace.

Today, Zillow Group's business is built around its two-sided marketplace, connecting millions of consumers with real estate professionals for buying, selling, renting, and financing homes. The core offerings, which include the Premier Agent program and Zillow Showcase, are all about making the entire process digital and integrated. Honestly, they're trying to build a single, seamless housing super app.

Here's the quick math on their scale:

• Total TTM Revenue (ending Q3 2025): $2.48 billion.
• Q3 2025 Total Revenue: $676 million.
• Average Monthly Unique Users (Q3 2025): 250 million.

That's a massive audience, defintely a scale few competitors can match.

2025 Financial Performance and Growth Drivers

The latest financial report, covering the third quarter of 2025 (Q3 2025), shows Zillow Group exceeding its revenue outlook, a clear sign their integrated strategy is working even in a volatile housing market. Total revenue for Q3 2025 was $676 million, marking a strong 16% increase year-over-year. This performance outpaced the residential real estate industry's year-over-year total transaction value growth of roughly 5%, according to industry data.

The real story is in the segment growth. Residential revenue, which is the company's main product line from agent and software offerings, climbed 7% year-over-year to $435 million in Q3. But the growth in their other segments is where the acceleration is happening:

• Rentals Revenue: Surged 41% year-over-year to $174 million in Q3 2025.
• Mortgages Revenue: Increased 36% year-over-year to $53 million in Q3, driven by a 57% jump in purchase loan origination volume to $1.3 billion.

What this estimate hides is the improved efficiency. The company achieved GAAP net income of $10 million in Q3, a 400-basis-point increase year-over-year, and Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) hit $165 million, translating to a 24% margin. That's a very healthy margin expansion, showing effective cost management alongside revenue growth.

Zillow Group's Industry Leadership Position

Zillow Group is not just a participant; it is the leading U.S. online real estate marketplace, setting the pace for how transactions happen. The company's scale, with 250 million average monthly unique users visiting its apps and sites in Q3 2025, gives it an unparalleled consumer funnel. This massive user base is the engine that drives its Premier Agent and other services, making it a critical partner for real estate professionals nationwide.

They are leading the shift toward a more transparent, consumer-first future by relentlessly innovating with products like AI-powered virtual staging and Zillow Pro, tools that enhance both the consumer and agent experience. The management team is focused on scaling this integrated-transaction strategy, often referred to as the housing super app, to capture more of the total transaction value. If you want to dive deeper into the nuts and bolts of their balance sheet and income statement, you can find more here: Breaking Down Zillow Group, Inc. (ZG) Financial Health: Key Insights for Investors.

To understand why Zillow Group is consistently successful, you need to look beyond the top-line revenue and see how they are executing on their goal to make buying, selling, financing, and renting truly easier. They are on track to deliver positive GAAP net income for the full year 2025, a significant milestone for a tech growth company.

Zillow Group, Inc. (ZG) Mission Statement

You're looking at Zillow Group, Inc. (ZG) because its market influence is undeniable, but understanding its mission is what tells you where the capital is going next. The company's mission is simple but powerful: to give people the power to unlock life's next chapter. This statement isn't just marketing fluff; it's the strategic compass that guides every product decision, from the Zestimate to the mortgage origination process.

For a company that reported a Q3 2025 total revenue of $676 million, up 16% year-over-year, this mission is clearly driving growth that outpaces the broader residential real estate industry's total transaction value growth of approximately 5%. It's a commitment to transforming an often-opaque, complex process into a seamless, transparent experience.

Core Component 1: Empowerment

The first pillar of the mission is Empowerment-giving consumers the tools and data to make informed, confident decisions. This is where Zillow Group, Inc. invests heavily in technology and data transparency. For instance, the company's platforms saw 250 million average monthly unique users in Q3 2025, a 7% increase year-over-year, showing that people are defintely relying on this data.

Empowerment means providing data transparency that was once reserved for industry insiders. Here's the quick math: with 2.5 billion total visits in Q3 2025, every new feature that simplifies the process has a massive, immediate impact. This focus is also why Zillow Group, Inc. is pushing products like Zillow Showcase, which was on 1.7% of new listings at the end of 2024 and helps those homes sell faster and for more money.

• Provide property data and market trends.
• Offer innovative tools like virtual tours.
• Deliver educational content on complex transactions.

Core Component 2: Unlock

The second component, Unlock, suggests removing the barriers and friction points that make real estate transactions notoriously difficult. It's about creating a truly integrated real estate experience, or what the company calls the 'housing super app.' This isn't just about finding a home; it's about simplifying the entire transaction-buying, selling, renting, and financing.

You can see this focus in the Mortgages segment, which saw a Q3 2025 revenue increase of 36% year-over-year to $53 million, primarily driven by a 57% increase in purchase loan origination volume to $1.3 billion. That growth shows the company is successfully breaking down the silos between finding a home and financing it. The goal is a seamless, end-to-end service.

Core Component 3: Life's Next Chapter

Finally, Life's Next Chapter highlights the emotional and personal significance of moving. The company understands that a real estate transaction is a major life event, not just a financial one. This empathetic approach is what drives their commitment to high-quality service and product delivery.

For instance, the Rentals segment, which is crucial for those starting a new chapter, surged 41% year-over-year to $174 million in Q3 2025. This commitment to quality and employee support-being named one of the 2025 100 Best Companies to Work For-translates directly to better service for you, the customer. If you want to dive deeper into the financial mechanics of this growth, you should check out Exploring Zillow Group, Inc. (ZG) Investor Profile: Who's Buying and Why?

Zillow Group, Inc. (ZG) Vision Statement

You're looking at Zillow Group, Inc. (ZG) not just as a technology stock, but as a long-term play on the American housing market, so you need to know their true north. The company's vision isn't a vague aspiration; it's a concrete, multi-year strategy: building the Housing Super App-a single, integrated platform that makes buying, selling, renting, and financing a home seamless and digital. This vision is backed by real financial momentum, with total revenue for the first three quarters of 2025 hitting approximately $1.929 billion (Q1-Q3 2025), showing their execution is defintely on track.

That 'Super App' idea is the core of their strategy, which is why we're seeing them push hard on integration, not just audience growth. They want to own the entire transaction chain. Here's the quick math: if they capture even a small percentage of the total transaction value (TTV) for all services, not just listing leads, the revenue potential is massive, and their Q3 2025 net income of $10 million shows they are converting growth to GAAP profitability.

The Housing Super App: Integrated Transaction Focus

The first component of the vision is an integrated experience, meaning Zillow Group is connecting all the disparate parts of a real estate transaction. This is a direct shift from being just a listing portal to being a transactional facilitator. Their strategy is to increase their 'Enhanced Market' coverage, which is where they offer a more connected, end-to-end experience.

They are targeting 35% Enhanced Market coverage by the end of 2025, which is a clear action item for investors to track. This focus is paying off in their Mortgages and Rentals segments. Mortgages revenue in Q3 2025 jumped 36% year-over-year to $53 million, driven by a 57% increase in purchase loan origination volume to $1.3 billion. That's a strong signal of successful integration. You can explore more about who is betting on this strategy in Exploring Zillow Group, Inc. (ZG) Investor Profile: Who's Buying and Why?

Vision Component: Seamless and Delightful Customer Experience

The second pillar is making the process 'seamless, inclusive, and delightful.' This is the consumer-facing side of the Super App, and it's where their technology spend lands. They are using artificial intelligence (AI) for things like virtual staging and better agent-customer matching to reduce friction.

Their audience numbers show the platform is already a habit for millions: Zillow Group saw 250 million average monthly unique users in Q3 2025, a 7% year-over-year increase. Still, what this estimate hides is the conversion rate-getting users from browsing to transacting is the hardest part. The growth in Rentals revenue, which surged 41% year-over-year to $174 million in Q3 2025, shows that for a lower-friction transaction like renting, the seamless experience is already delivering.

Zillow Group's Mission: Unlocking Life's Next Chapter

The company's mission-'to make home a reality for more and more people'-is the empathetic driver behind the Super App vision. It's a simple statement that translates into their commitment to transparency and accessibility (Market Accessibility). They want to remove the barriers to entry in a complex, often opaque industry.

This mission guides their product development, such as the Zestimate, which brought unprecedented data transparency to the market years ago. For us, this means Zillow Group's long-term success is tied to consumer trust. If onboarding takes 14+ days for a mortgage, churn risk rises, so they have to nail the experience. Their Q3 2025 Adjusted EBITDA margin of 24% shows they are managing costs effectively while investing in this mission-critical technology.

Core Values: The Operational Guardrails

A vision is just a dream without the right culture to execute it. Zillow Group's core values are the operational guardrails for their 2025 strategy. These aren't just posters on a wall; they dictate how the company prioritizes product features and manages partnerships.

• Customers Are Our North Star: Prioritize consumer experience above all else.
• Turn On the Lights: Transparency in data and processes is non-negotiable.
• Do the Right Thing: Operate with integrity, even when it's hard.
• Own It: Accountability for growth and impact from start to finish.
• ZG Is a Team Sport: Collaboration across all segments is key to the Super App.

Honesty, these values matter because the Super App requires deep collaboration between their For Sale, Mortgages, and Rentals segments. The fact that Residential revenue was up 7% year-over-year in Q3 2025, benefiting from growth across agent and software offerings, suggests the 'Team Sport' value is working to align their internal product teams. That alignment is the real competitive advantage.

Zillow Group, Inc. (ZG) Core Values

If you're looking at Zillow Group, Inc. (ZG) as an investment or a strategic partner, you need to look past the quarterly revenue number and understand what actually drives that growth. The company's mission, 'to make home a reality for more people,' is executed through a tight set of core values. This isn't just HR-speak; these principles are directly tied to their product strategy, which is why ZG's Q3 2025 revenue was up a solid 16% year-over-year to $676 million, outpacing the broader residential real estate industry's transaction value growth of around 5%.

The core values are the playbook for their 'housing super app' vision, a single platform meant to simplify the entire moving process-buying, selling, financing, and renting. Let's break down the values that are translating into real-world financial performance and market leadership.

Consumers are our North Star

This value is the simplest to understand but the hardest to execute at scale: put the user first, always. For Zillow Group, this means building tools that give consumers an advantage in a complex market, even if it sometimes means revealing market truths that slow down a transaction. The proof is in the traffic: Zillow Group saw an average of 250 million monthly unique users in Q3 2025, a 7% increase year-over-year. That many eyeballs don't lie; they're coming for the data.

Here's the quick math: more users mean more leads, which drives the core Premier Agent revenue. That's a direct line from a core value to the income statement. The company's focus on consumer experience is also evident in the growth of its Rentals segment, which saw a 41% year-over-year revenue increase in Q3 2025. They are defintely focused on the full lifecycle of the home.

• Build tools that empower the buyer.
• Prioritize user experience over short-term revenue.
• Measure success by user engagement, not just transactions.

Turn on the Lights

Transparency is the lifeblood of Zillow Group's business model. They invented the Zestimate (a proprietary home valuation algorithm) to pull the curtain back on home prices, and they continue to use data to shed light on market conditions. This commitment to transparency is a key differentiator, especially in a volatile market.

In November 2025, Zillow Group's own analysis showed that the typical U.S. listing saw cumulative price cuts totaling $25,000 in October, matching the largest discounts the company has ever recorded. Sharing this kind of granular, real-time market data empowers the buyer and seller, building trust in the platform. This level of data-driven insight is what keeps the Zestimate relevant and positions Zillow Group as the authoritative source, which is crucial for their long-term vision of a seamless, integrated transaction experience.

Better Together

This value is about collaboration, both internally and externally, to solve the fragmented nature of real estate. You see it in their strategic partnerships and their commitment to social impact. The goal is to connect all the pieces-agents, lenders, buyers, and renters-into a cohesive whole.

For example, Zillow Group demonstrated this value in February 2025 by partnering with Redfin to become the exclusive provider of multifamily rental listings on Redfin's sites. This move expands their network and simplifies the rental search for millions of users across multiple platforms. On the social front, their 2025 Zillow for Good (Z4G) Housing Innovation Grant Program awarded grants of $10,000 to each of the employee-nominated organizations focused on fair housing and access. That's a concrete action showing they are working with the community to address housing inequality, not just market efficiency.

Own It / We Play to Win

These two values drive the company's aggressive push into Mortgages and its overall growth strategy. 'Own It' means accountability for the entire process, and 'We Play to Win' means aiming high and moving fast. This mentality is evident in the Q3 2025 Mortgages segment performance, where revenue increased by a substantial 36% year-over-year. This growth was primarily fueled by a 57% increase in purchase loan origination volume, which reached $1.3 billion. The push to integrate financing directly into the platform is a big, bold move that requires both individual ownership and a competitive edge to succeed.

What this estimate hides is the execution risk of integrating complex financial services, but the Q3 numbers show they are executing well. The focus is on creating a truly integrated-transaction experience, which is the company's biggest strategic opportunity right now. For a deeper dive into the market dynamics influencing Zillow Group's stock performance, you should check out Exploring Zillow Group, Inc. (ZG) Investor Profile: Who's Buying and Why?