Mission Statement, Vision, & Core Values of Zillow Group, Inc. (ZG)

Have you ever wondered what drives a company like Zillow Group, Inc. (ZG), especially when it's transforming how we approach real estate? With a strong 2024 performance, boasting a 15% year-over-year revenue increase to $2.2 billion, it's clear they're doing something right.

But what exactly are the guiding principles behind their success and how do they translate into a vision for the future? Are you curious about the values that shape their culture and influence their decisions?

Let's explore the mission statement, vision, and core values that steer Zillow Group, and how these elements contribute to their goal of making home a reality for more people.

Zillow Group, Inc. (ZG) An Overview of

Zillow Group, Inc. (ZG), a real estate marketplace, was founded in 2006 and is headquartered in Seattle, Washington. As of April 2025, Zillow Group's platforms offer an array of services for the entire real estate lifecycle, including:

• Buying
• Selling
• Renting
• Financing
• Remodeling

Zillow Group operates a portfolio of brands, including Zillow, Trulia, StreetEasy, and HotPads. These platforms provide users with access to property listings, real estate data, and various tools and resources to make informed decisions about homes.

In the fiscal year 2024, Zillow Group reported strong financial performance. The company's revenue reached $2 billion, driven primarily by its core Marketplace segment, which includes:

• Premier Agent
• Rentals
• Other marketing and business solutions

Specifically, Premier Agent revenue, which constitutes a significant portion of the Marketplace segment, saw substantial growth due to increased agent adoption and improved customer retention rates. Additionally, the Rentals marketplace experienced growth, fueled by the rising demand for rental properties and Zillow's enhanced tools for property managers and renters.

Zillow Group stands as a leader in the online real estate industry. Its innovative approach to:

• Data analytics
• Technology
• Customer service

...has transformed how people engage with real estate. To delve deeper into the factors driving Zillow Group's success, explore Exploring Zillow Group, Inc. (ZG) Investor Profile: Who’s Buying and Why?

Zillow Group, Inc. (ZG) Mission Statement

Zillow Group, Inc.'s mission statement is 'to give people the power to unlock life's next chapter.' This statement underscores the company's commitment to empowering individuals through their real estate journey, whether they are buying, selling, renting, or financing a home.

The mission statement reflects a holistic approach to real estate, emphasizing not just the transaction but also the broader life aspirations connected to finding a home. It guides the company's strategic initiatives, product development, and overall customer experience.

Core Components of Zillow Group's Mission Statement

The mission statement can be dissected into three core components:

• Empowerment: Zillow Group aims to provide users with the tools, information, and resources necessary to make informed decisions about real estate.
• Life's Next Chapter: This component highlights the emotional and personal significance of moving, signifying new beginnings and opportunities.
• Unlock: Suggests removing barriers and simplifying the complex process of real estate transactions.

Let's explore each of these components in detail:

Empowerment

Empowerment is central to Zillow Group's mission. The company strives to equip consumers with comprehensive data and innovative tools to navigate the real estate market confidently. This includes:

• Data Transparency: Providing access to property data, market trends, and neighborhood insights.
• Innovative Tools: Offering tools such as mortgage calculators, virtual tours, and personalized home recommendations.
• Educational Resources: Delivering educational content to help consumers understand the complexities of buying, selling, or renting a home.

For example, Zillow's 'My Agent' tool connects home buyers and sellers with local real estate professionals. In 2024, Zillow reported that 73% of home buyers found their agent through online resources, highlighting the importance of digital platforms in the agent selection process.

Life's Next Chapter

This component emphasizes the emotional and aspirational aspects of real estate. Moving to a new home often signifies a significant life event, such as starting a family, changing careers, or retiring. Zillow Group recognizes this and aims to support users through these transitions by:

• Personalized Experiences: Tailoring the home search process to individual needs and preferences.
• Community Insights: Providing information about neighborhoods, schools, and local amenities.
• Comprehensive Support: Offering resources and guidance throughout the entire real estate journey.

According to a 2024 survey, 65% of homebuyers prioritize finding a home that meets their lifestyle needs over purely financial considerations. This underscores the importance of Zillow's focus on 'life's next chapter.'

Unlock

The 'unlock' component of Zillow Group's mission focuses on simplifying and streamlining the real estate process. This involves removing obstacles and making transactions more accessible and efficient by:

• Streamlined Processes: Simplifying the steps involved in buying, selling, or renting a home.
• Technological Innovation: Leveraging technology to improve the user experience and reduce friction.
• Partnerships: Collaborating with industry partners to offer integrated solutions.

Zillow Closing Services, for example, aims to streamline the closing process by providing a digital platform for managing documents and coordinating with all parties involved. In 2024, the company reported a 20% increase in customer satisfaction among users of its digital closing platform.

Zillow Group's commitment extends to ensuring financial well-being during these significant life transitions. More insights can be found here: Breaking Down Zillow Group, Inc. (ZG) Financial Health: Key Insights for Investors

Zillow Group, Inc. (ZG) Vision Statement

A vision statement acts as a roadmap, outlining a company's aspirations and long-term goals. While a specific, publicly declared vision statement for Zillow Group, Inc. isn't readily available, one can infer their overarching vision from their stated mission, values, and strategic objectives. These elements collectively paint a picture of what the company aims to achieve and the impact it hopes to make on the real estate industry.

The inferred vision of Zillow Group, Inc. is to revolutionize the real estate experience by empowering consumers with data, insights, and innovative tools. The company strives to create a seamless, transparent, and efficient marketplace where people can confidently navigate the complexities of buying, selling, renting, and financing homes. This vision extends beyond simply listing properties; it encompasses providing comprehensive resources and support to help individuals make informed decisions and achieve their real estate goals. You can read more about the company at: Zillow Group, Inc. (ZG): History, Ownership, Mission, How It Works & Makes Money

Zillow Group's platforms are built upon the foundation of providing accessible and comprehensive real estate data. This includes property listings, historical sales data, neighborhood information, and valuation tools like the 'Zestimate.' By making this information readily available, Zillow empowers consumers to conduct their own research, assess property values, and gain a deeper understanding of the market dynamics. This focus on data transparency aims to level the playing field, giving individuals greater control over their real estate transactions.

Consider these aspects of Zillow's approach to empowering consumers:

• Providing detailed property information, including photos, descriptions, and virtual tours.
• Offering interactive maps that display neighborhood boundaries, school districts, and local amenities.
• Enabling users to track market trends and analyze price fluctuations over time.
• Facilitating connections between buyers, sellers, and real estate professionals.

Zillow Group aims to simplify the real estate process by offering a suite of integrated tools and services that cater to every stage of the journey. From initial property search to securing financing and closing the deal, Zillow strives to provide a streamlined and user-friendly experience. This involves connecting consumers with qualified professionals, offering online mortgage services, and providing resources for property management and home improvement.

Examples of Zillow's integrated approach include:

• Offering mortgage pre-approval services through Zillow Home Loans.
• Providing a platform for finding and connecting with real estate agents.
• Offering tools for managing rental properties, including tenant screening and online rent collection.
• Providing resources for finding contractors and home service professionals.

Zillow Group is committed to pushing the boundaries of what's possible in real estate through continuous innovation and technological advancements. This includes exploring new ways to leverage data analytics, artificial intelligence, and virtual reality to enhance the consumer experience and improve the efficiency of the market. By embracing emerging technologies and fostering a culture of experimentation, Zillow seeks to shape the future of real estate.

Some of Zillow's innovative initiatives include:

• Developing advanced algorithms for property valuation and market forecasting.
• Investing in virtual reality and augmented reality technologies to create immersive property tours.
• Exploring the use of blockchain technology to streamline real estate transactions.
• Developing new tools and services for the iBuying market to provide alternative methods for buying and selling homes.

Zillow Group, Inc. (ZG) Core Values of

Core values are the fundamental beliefs and guiding principles that dictate an organization's behavior. They influence how a company interacts with its employees, customers, and the wider community. For Company, these values reflect a commitment to innovation, customer satisfaction, and ethical conduct. Understanding these core values provides insight into Company's culture and strategic direction.

Company's commitment to its core values is evident in its various initiatives and programs. These values guide decision-making at all levels of the organization, shaping the company's approach to product development, customer service, and community engagement. Here's a look at some of Company's core values and how they are exemplified in practice.

Move Fast. Grow Smart.

This core value emphasizes the importance of rapid innovation and continuous learning. Company encourages its employees to embrace change, take calculated risks, and learn from both successes and failures. This approach enables the company to quickly adapt to market trends and customer needs.

• For example, Company's adoption of AI and machine learning technologies in its real estate platform reflects its commitment to moving fast and growing smart. By leveraging these technologies, Company can provide more accurate property valuations and personalized recommendations to its users.
• Company fosters a culture of experimentation and data-driven decision-making. Employees are encouraged to test new ideas and iterate quickly based on feedback and results.

Own It.

Taking ownership means being accountable for one's actions and results. Company encourages its employees to take responsibility for their work, to be proactive in identifying and solving problems, and to drive projects to completion. This value promotes a sense of empowerment and encourages employees to go the extra mile.

• One example of 'Own It' in action is Company's approach to customer service. Employees are empowered to resolve customer issues quickly and efficiently, without having to go through multiple layers of approval.
• This level of ownership fosters a sense of trust and loyalty among customers.

Win Together.

Collaboration and teamwork are central to Company's success. This value emphasizes the importance of working together to achieve common goals. Company encourages its employees to share knowledge, support each other, and celebrate collective achievements. By fostering a collaborative environment, Company can leverage the diverse skills and perspectives of its workforce.

• Company promotes cross-functional collaboration through various initiatives, such as team-building activities, joint projects, and knowledge-sharing platforms.
• For example, Company's 'Hack Week' is an annual event where employees from different departments come together to work on innovative projects.

Act with Integrity.

Integrity is the foundation of Company's reputation and long-term success. This value emphasizes the importance of honesty, transparency, and ethical conduct in all interactions. Company is committed to upholding the highest standards of integrity in its business practices, and expects its employees to do the same.

• Company has a comprehensive code of ethics that outlines the principles and standards of conduct expected of all employees. The company also provides training and resources to help employees make ethical decisions.
• In 2024, Company reinforced its commitment to integrity by implementing stricter data privacy policies, ensuring user data is protected and used responsibly.

To delve deeper into Company's origins and evolution, explore: Zillow Group, Inc. (ZG): History, Ownership, Mission, How It Works & Makes Money.