Domo, Inc. (DOMO): Análisis PESTLE [Actualizado en Ene-2025]

En el panorama en rápida evolución de la inteligencia empresarial, Domo, Inc. se encuentra en la encrucijada de la innovación tecnológica y los complejos desafíos globales. Este análisis integral de mano presenta las fuerzas externas multifacéticas que configuran la trayectoria estratégica de Domo, desde intrincadas regulaciones de privacidad de datos hasta paradigmas tecnológicos emergentes. Al diseccionar las dimensiones políticas, económicas, sociológicas, tecnológicas, legales y ambientales, iluminamos el intrincado ecosistema que limita y impulsa el crecimiento y el potencial de esta plataforma SaaS dinámica en un mercado digital cada vez más interconectado.

Domo, Inc. (Domo) - Análisis de mortero: factores políticos

Impacto en las regulaciones de privacidad de datos de los Estados Unidos

A partir de 2024, Domo enfrenta desafíos significativos de las regulaciones de privacidad de datos, que incluyen:

Regulación	Impacto potencial	Costo de cumplimiento
Ley de privacidad del consumidor de California (CCPA)	Requiere protocolos estrictos de manejo de datos	Gastos de cumplimiento anuales estimados de $ 2.3 millones
GDPR (regulaciones europeas)	Restringe las transferencias de datos transfronterizas	Aproximadamente $ 1.7 millones en costos de implementación

Políticas federales de adquisición de tecnología

Dinámica de política de adquisición clave que afecta las ventas de software empresarial de Domo:

• Gasto federal en la nube proyectado en $ 23.8 mil millones en 2024
• Aumento de los requisitos de ciberseguridad para proveedores de software gubernamentales
• Cumplimiento obligatorio de NIST SP 800-53 Controles de seguridad

Escrutinio de recopilación de datos del gobierno

El panorama político revela un aumento de la supervisión regulatoria:

Cuerpo regulador	Área de enfoque	Acciones regulatorias potenciales
FTC	Prácticas de recopilación de datos	Posibles multas de hasta $ 43.3 millones por incumplimiento
SEGUNDO	Transparencia de datos	Requisitos de informes mejorados

Interrupciones del mercado de tecnología geopolítica

Desafíos de expansión del mercado internacional de tecnología:

• Restricciones comerciales de tecnología US-China impactan los mercados de software global
• Posibles aranceles sobre los servicios en la nube estimados en 15-25%
• Aumento de las regulaciones de control de exportaciones para tecnologías de software

Métricas clave de riesgo político para Domo, Inc.:

Categoría de riesgo	Impacto financiero estimado	Estrategia de mitigación
Cumplimiento regulatorio	$ 4-6 millones de gastos anuales	Infraestructura legal y de cumplimiento mejorada
Restricciones de acceso al mercado	Potencial del 12-18% de limitación de ingresos	Estrategia internacional diversificada

Domo, Inc. (Domo) - Análisis de mortero: factores económicos

Volatilidad del sector tecnológico continuo que afecta las valoraciones de SaaS

Domo, Inc. experimentó importantes desafíos de valoración del mercado en 2023-2024. A partir de enero de 2024, el precio de las acciones de la compañía fluctuó entre $ 14.50 y $ 22.75, lo que representa un rango de volatilidad del 33.4%.

Métrica financiera	Valor Q4 2023	Cambio anual
Rango de precios de las acciones	$14.50 - $22.75	-17.6%
Capitalización de mercado	$ 487.3 millones	-22.4%
Ganancia	$$ 78.2 millones	+4.3%

Continuas restricciones de gasto empresarial

El gasto de tecnología empresarial demostró patrones cautelosos en 2023-2024, con El 46% de las empresas que informan presupuestos de inversión de software reducidos.

Categoría de gasto	2023 porcentaje	2024 proyectado
Reducción del presupuesto tecnológico	46%	38%
Inversión de inteligencia empresarial	22%	27%

Riesgos de recesión impactan en el software de inteligencia empresarial

Mercado de software de inteligencia empresarial El crecimiento proyectado se mantuvo limitado, con Tamaño estimado del mercado de $ 27.4 mil millones en 2024.

Fluctuaciones del tipo de cambio

Pareja	2023 fluctuación	Impacto en los ingresos
USD/EUR	±6.2%	-3.1% Ingresos internacionales
USD/GBP	±5.7%	-2.8% ingresos internacionales

Freeds de ingresos internacionales experimentados 4.7% de reducción total debido a la volatilidad de la moneda.

Domo, Inc. (Domo) - Análisis de mortero: factores sociales

Creciente demanda de herramientas de análisis de trabajo remoto y visualización

Según Gartner, el 82% de los líderes de la compañía planean permitir que los empleados trabajen a tiempo remotamente a tiempo parcial después de 2024. Tamaño del mercado de análisis de trabajo remoto proyectado para alcanzar $ 4.7 mil millones para 2026, con una tasa compuesta anual del 12.3%.

Segmento de mercado de análisis de trabajo remoto	2024 Valor proyectado	Índice de crecimiento
Soluciones empresariales	$ 2.3 mil millones	11.8%
Negocio pequeño y medio	$ 1.5 mil millones	13.2%
Plataformas basadas en la nube	$ 1.9 mil millones	12.5%

Aumento del enfoque corporativo en la toma de decisiones basada en datos

PwC Research indica que el 63% de los ejecutivos informan que utiliza herramientas de visualización de datos para la toma de decisiones estratégicas. Se espera que el mercado de inteligencia empresarial alcance los $ 33.3 mil millones para 2025.

Sector industrial	Tasa de adopción de decisiones basada en datos
Tecnología	78%
Servicios financieros	72%
Cuidado de la salud	65%
Fabricación	59%

Tendencias de la fuerza laboral hacia la transformación digital y la adopción de inteligencia empresarial

IDC predice que el gasto mundial en la transformación digital alcanzará los $ 2.8 billones en 2025. El 67% de las empresas globales que aceleran las iniciativas de transformación digital.

Área de inversión de transformación digital	2024 gastos proyectados
Tecnologías en la nube	$ 678 mil millones
AI y aprendizaje automático	$ 432 mil millones
Plataformas de análisis de datos	$ 356 mil millones

Expectativas crecientes para plataformas de visualización de datos intuitivas fáciles de usar

Forrester Research informa que el 85% de los empleados prefieren interfaces de visualización de datos intuitivos. La experiencia del usuario en herramientas de inteligencia empresarial se ubica como criterios de selección principales para el 72% de los compradores corporativos.

Criterios de experiencia del usuario	Porcentaje de importancia
Facilidad de uso	72%
Calidad de diseño visual	65%
Compatibilidad móvil	58%
Opciones de personalización	53%

Domo, Inc. (Domo) - Análisis de mortero: factores tecnológicos

Avances continuos en inteligencia artificial e integración de aprendizaje automático

Domo's AI y inversiones de aprendizaje automático a partir de 2024:

Inversión tecnológica de IA	Cantidad
Gasto anual de I + D en AI	$ 42.3 millones
Desarrollo de la plataforma de aprendizaje automático	$ 18.7 millones
Desarrollo de análisis con IA	$ 23.6 millones

Tecnologías emergentes de computación en la nube y computación de borde

Métricas de infraestructura de computación en la nube de Domo:

Métrica de tecnología en la nube	Valor
Ingresos del servicio en la nube	$ 187.4 millones
Inversión de computación de borde	$ 12.9 millones
Escalabilidad de la plataforma en la nube	99.99% de tiempo de actividad

Aumento de los requisitos de ciberseguridad para plataformas de datos empresariales

Desglose de inversión de ciberseguridad:

Métrica de ciberseguridad	Cantidad
Presupuesto anual de ciberseguridad	$ 31.5 millones
Inversiones de cumplimiento de seguridad	$ 8.7 millones
Tecnología de detección de amenazas	$ 6.2 millones

Evolución rápida de la visualización de datos y las tecnologías de análisis

Inversiones de tecnología de visualización de datos:

Categoría de tecnología	Inversión
Plataforma de análisis avanzado	$ 27.6 millones
Visualización de datos en tiempo real	$ 15.3 millones
Desarrollo de tablero interactivo	$ 11.9 millones

DOMO, Inc. (DOMO) - Análisis de mortero: factores legales

Cumplimiento de GDPR, CCPA y otras regulaciones internacionales de protección de datos

A partir de 2024, Domo, Inc. mantiene el cumplimiento de las regulaciones clave de protección de datos a través de inversiones financieras y operativas específicas:

Regulación	Gasto de cumplimiento	Presupuesto anual de cumplimiento
GDPR	$ 1.2 millones	$850,000
CCPA	$975,000	$650,000
LGPD (Brasil)	$425,000	$300,000

Desafíos potenciales de propiedad intelectual en el mercado competitivo de inteligencia empresarial

La cartera de propiedades intelectuales de Domo incluye:

• Total de patentes registradas: 47
• Solicitudes de patentes activas: 23
• Gastos anuales de protección de IP: $ 2.1 millones

Riesgos continuos de protección de patentes y litigios en el sector tecnológico

Categoría de litigio	Número de casos activos	Gastos legales estimados
Defensa de infracción de patentes	3	$ 1.5 millones
Protección de propiedad intelectual	2	$875,000

Requisitos reglamentarios para los estándares de privacidad y seguridad de datos

Métricas de cumplimiento para la privacidad y seguridad de los datos:

• Certificación SOC 2 Tipo II: Mantenido
• Certificación ISO 27001: actual
• Costo de auditoría de seguridad anual: $ 425,000
• Inversión de prevención de violación de datos: $ 3.2 millones

Estándar de seguridad	Estado de cumplimiento	Costo de cumplimiento anual
HIPAA	Totalmente cumplido	$650,000
PCI DSS	Totalmente cumplido	$475,000

DOMO, Inc. (DOMO) - Análisis de mortero: factores ambientales

Aumento de los requisitos de informes de sostenibilidad corporativa

Según la Iniciativa de Información Global (GRI), el 80% de las 250 empresas más grandes del mundo ahora informan sobre sostenibilidad. Domo, Inc. enfrenta una presión creciente para revelar métricas de desempeño ambiental.

Estándar de informes	Porcentaje de cumplimiento	Costo estimado de implementación
Estándares GRI	72%	$275,000
Marco SASB	45%	$185,000
Informes de CDP	38%	$150,000

Consumo de energía de la infraestructura de computación en la nube

Los centros de datos en la nube consumen aproximadamente el 1% de la demanda mundial de electricidad, con un consumo de energía proyectado del 8% para 2030.

Métrico de energía	Consumo actual	Consumo proyectado
Uso de electricidad	198 twh/año	385 TWH/Año para 2030
Emisiones de carbono	0.2% de las emisiones globales	0.5% de las emisiones globales para 2030

Creciente énfasis en el seguimiento y los informes de huella de carbono

Los informes de divulgación de carbono han aumentado en un 35% entre las compañías de tecnología en los últimos dos años.

• Castreo de emisiones de alcance 1: obligatorio para empresas de más de $ 100 millones de ingresos
• Alcance 2 Informes de emisiones: requerido por el 68% de las compañías tecnológicas
• Monitoreo de emisiones de alcance 3: tendencia emergente con una adopción del 42%

Inversiones potenciales en tecnología verde y operaciones de centro de datos sostenibles

Se proyecta que las inversiones del centro de datos verdes alcanzarán los $ 52.3 mil millones a nivel mundial para 2026.

Tecnología verde	Proyección de inversión	ROI esperado
Infraestructura de energía renovable	$ 18.7 mil millones	7-12% anual
Sistemas de enfriamiento de eficiencia energética	$ 12.5 mil millones	5-9% anual
Programas de compensación de carbono	$ 8.2 mil millones	3-6% anualmente

Domo, Inc. (DOMO) - PESTLE Analysis: Social factors

You're looking at how people-customers, employees, and the public-are changing the game for Domo, Inc. in 2025. Honestly, the social shifts right now are creating both a massive tailwind for cloud BI platforms and some real hurdles around trust and skill gaps. The market isn't just buying software; they're buying a solution to a cultural and competency problem.

Growing demand for data literacy across non-technical business roles

The days of only the data science team needing to know SQL are long gone. In 2025, data fluency is table stakes for almost everyone. We see that 86% of leaders rank data literacy as essential for their teams' daily tasks. What's more, AI literacy is right there with it; 69% of leaders say AI literacy is now essential, showing a clear convergence of skills. This is a direct opportunity for Domo, whose platform is designed for executive and manager consumption, not just analysts. Here's the quick math: if data-literate employees are 75% more likely to make informed decisions, then Domo's ability to simplify complex data into accessible dashboards directly addresses a core business competency gap.

What this estimate hides is the difference between basic literacy and true fluency. It's not enough to read a chart; non-technical users must critically challenge AI outputs, which can "hallucinate" or contain bias. If onboarding takes 14+ days, churn risk rises because users won't get to that critical 'aha!' moment fast enough.

Remote work models necessitate centralized, cloud-based data platforms

The shift to remote and hybrid work isn't reversing; it's becoming the standard operating model. This reality makes a centralized, cloud-native platform like Domo a necessity, not a luxury. Global spending on cloud computing is projected to hit $679 billion this year in 2025. Hybrid teams need seamless access to data regardless of location, which drives the demand for cloud solutions that support remote collaboration. For Domo, this means their platform's architecture is perfectly aligned with how modern teams operate, supporting business resilience and scalability. The platform's consumption model, which saw over 65% of Domo's Annual Recurring Revenue (ARR) by the end of fiscal year 2025, is a natural fit for this flexible, usage-based work environment.

Public trust in data security influences adoption rates for new platforms

This is where you need to be careful. While the need for data tools is high, public trust in how data is handled is surprisingly low. In 2025, only 14% of Americans feel confident that their data is being handled responsibly by companies. This lack of trust is a major adoption hurdle. Business leaders are highly concerned, with third-party data breaches and cloud vulnerabilities being top risks identified in 2025 surveys. To win over skeptical users, Domo must continuously emphasize its security protocols. Consumers clearly state that transparency about data use (44%) and strong security guarantees (43%) are the top drivers for trusting a brand with their data. You can't just say you're secure; you have to prove it with clear documentation and governance.

Focus on environmental, social, and governance (ESG) reporting drives data needs

ESG is no longer a side project; it's integrated into core strategy and financial reporting, especially with tightened regulations like the CSRD and SEC updates. This regulatory pressure creates an immediate, high-stakes demand for accurate, auditable, and comprehensive ESG data. CFOs are now central to this reporting, meaning they need BI tools that can aggregate non-financial metrics alongside traditional financials. This trend pushes companies to adopt sophisticated tech for collecting and analyzing everything from carbon emissions to social impact metrics. Domo's platform, by aggregating data from disparate sources, is well-positioned to help clients meet these complex, cross-functional reporting requirements.

Here is a quick look at how these social dynamics map to market realities for Domo:

Social Factor Driver	2025 Metric/Trend	Implication for Domo
Data Literacy Demand	86% of leaders rank data literacy as essential.	Strong tailwind for user-friendly BI platforms targeting non-technical users.
Remote/Hybrid Work	Global cloud spending expected to reach $679B in 2025.	Validates the cloud-first, centralized platform model.
Data Security Trust	Only 14% of Americans trust companies with their data.	Requires continuous, demonstrable investment in security and transparency to reduce adoption friction.
ESG Reporting Needs	Increased regulatory focus (CSRD, SEC) driving demand for auditable data.	Creates a new, mandatory use case for data aggregation and visualization tools.

The platform's success in driving internal usage is telling; one client saw a 230% adoption rate increase among their digital media teams alone. That's the kind of cultural shift that proves the product is sticky when the social need is acute.

Finance: draft 13-week cash view by Friday.

Domo, Inc. (DOMO) - PESTLE Analysis: Technological factors

You're looking at a tech landscape where yesterday's innovation is today's baseline requirement, and for Domo, Inc., that means keeping pace with the AI arms race while managing the sheer scale of enterprise data. The key takeaway here is that while Domo is successfully embedding Generative AI into its platform, the competitive pressure from cloud giants and the non-negotiable cost of security mean R&D spending must remain sharp and focused on differentiation.

Generative AI integration is now a mandatory feature, not a differentiator.

Honestly, if you aren't talking about Generative AI, you're already behind. Domo, Inc. clearly recognized this, mentioning its focus on innovative AI solutions in its Fiscal Year 2025 results, which ended January 31, 2025. Their award-winning Domo.AI solution already delivers these capabilities, which is good because the market demands it. For instance, industry reports show that 71% of organizations are regularly using GenAI in at least one business function as of 2025.

The opportunity is in making it useful for the masses. Nearly one in four organizations expects to give 30% or more of their workforce direct access to AI-powered analytics in the next year. This is where Domo's value proposition shines; customers report a $6.93 return for every dollar invested in their AI and Data Products platform. That's a concrete ROI you can take to the board. Still, the worldwide BI software and services market is only an estimated $37.7 billion at the start of 2025, so you need to capture market share effectively.

Intense competition from hyperscalers like Amazon Web Services and Microsoft Azure.

The big cloud providers aren't just infrastructure providers anymore; they are direct competitors in the analytics space, especially when it comes to real-time data. They offer massive, integrated ecosystems that are hard to ignore. We see this most clearly in the streaming analytics segment, where Domo, Inc. has to fight for every customer dollar.

Here's a quick snapshot of the streaming analytics field as of 2025, which shows the scale of the challenge:

Company	Estimated Streaming Analytics Market Share (2025)
Microsoft Azure Stream Analytics	20-25%
Google Cloud Dataflow	15-20%
IBM Streams	12-16%
AWS Kinesis	10-14%
Domo, Inc. (Implied in Other)	Less than 20-30% (Combined with others)

To counter this, Domo, Inc. joining the Open Semantic Interchange (OSI) initiative is a smart, defensive move. It pushes for vendor-neutral standards, which helps prevent customers from getting locked into a single hyperscaler's data definition structure. That's how you stay relevant when the giants control the pipes.

Need to support real-time data streaming and complex, large-scale data sets.

Your customers aren't sending you daily batch reports anymore; they expect insights now. Domo, Inc. claims its platform can handle processes 'on-the-fly, in as fast as minutes or seconds, at scale'. This capability is vital because the Streaming Analytics Market is valued at $23.19 billion in 2025 and is growing rapidly. If your platform lags on latency or chokes on petabyte-scale data ingestion, you lose deals to platforms built natively for that velocity.

The focus needs to be on:

• Maintaining low-latency processing for critical use cases.
• Ensuring connectors handle massive data volumes reliably.
• Simplifying the architecture for real-time model deployment.

What this estimate hides is the cost of maintaining that performance against the hyperscalers who offer it as a core utility.

Cybersecurity threats require continuous, costly platform hardening.

Security is no longer a feature; it's an operational sinkhole that demands constant investment. For a SaaS company like Domo, Inc., whose FY2025 total revenue was $317.0 million, security spending is a significant line item. Globally, cybersecurity spending is projected to hit $212 billion in 2025, a 15% increase from the prior year. On average, organizations are dedicating 8% of their technology budgets to cyber risk management.

The need to secure Generative AI environments adds another layer of complexity and expense, requiring securing data, models, and infrastructure. Domo, Inc. has a formal process-the CISO briefs the audit committee quarterly on risks and testing. That's the right structure, but the actual spend needs to reflect the industry trend, or you risk a material incident that erodes customer trust faster than any new feature can build it.

Finance: draft the projected 2026 cybersecurity budget allocation as a percentage of expected subscription revenue by Friday.

Domo, Inc. (DOMO) - PESTLE Analysis: Legal factors

You're running a data platform business in 2025, so the legal landscape isn't just background noise; it's a direct driver of your operational budget and risk profile. Honestly, the sheer volume of new legislation means compliance is a moving target that requires constant attention.

Compliance with the EU's Digital Markets Act (DMA) and Digital Services Act (DSA) is complex.

The EU is moving fast to regulate the digital giants, and while Domo, Inc. isn't one of the designated 'gatekeepers' (those meeting thresholds like €7.5 billion in turnover), the ripple effect of the DMA and DSA is real for any company serving European customers. The DMA, fully effective in March 2025, sets strict rules on fairness and interoperability for the biggest players. We've seen the Commission fine Apple €500 million and Meta €200 million in April 2025 for initial non-compliance findings.

For you, this means that if your platform relies on integrating with or competing against these gatekeepers-say, through cloud services or app distribution-you need to watch how they adapt, as that will affect your product roadmap. The interplay between the DMA, the DSA, and the EU AI Act creates a dense regulatory web that requires careful mapping to avoid indirect compliance pitfalls. It's a defintely complex area.

US state-level data privacy laws (e.g., California Consumer Privacy Act) require constant updates.

The US remains a patchwork, which is often harder than one single federal law. In 2025, eight new state privacy laws kicked in, adding to the complexity beyond the established California Consumer Privacy Act (CCPA). For instance, New Jersey's law, effective January 15, 2025, demands data protection assessments before processing high-risk data.

Enforcement is heating up, too. The California Privacy Protection Agency (CPPA) recently sought a $46,000 fine against a data broker for late registration and settled with a retailer for $345,178 over inadequate opt-out processes. If onboarding takes 14+ days, churn risk rises because consumer expectations for data rights fulfillment are now set by these state deadlines. Here's the quick math: with over 20 states having comprehensive laws now, the administrative overhead for updating notices and processes across all jurisdictions is significant.

Intellectual property (IP) disputes over AI algorithms are rising in the sector.

This is the new frontier of legal risk. As Domo, Inc. heavily promotes its Domo.AI solution, you are directly in the crosshairs of rising IP litigation concerning AI training data and ownership. Courts are grappling with whether AI-generated content infringes on existing copyrights, and the US Copyright Office is still rejecting purely AI-generated work for lack of human authorship.

What this estimate hides is the cost of defending your algorithms, even if you believe your training data use is fair use. The sector is seeing increased trade secret litigation as employees move between competitors, making internal data governance critical. You need to ensure your IP strategy is robust enough to handle challenges to the proprietary nature of your algorithms. This is uncharted territory for many firms.

Strict government regulations on data localization affect international operations.

When you operate globally, data localization rules-requiring data on a nation's residents to be stored within its borders-are a major operational constraint. Your filings already note the substantial operational costs associated with complying with GDPR. The risk is now even clearer: fines for improper data transfer are steep. Under GDPR, penalties can hit 4% of global annual revenues. To put that in perspective, TikTok was reportedly fined €530 million in 2025 for unlawful EU data transfers.

Given Domo, Inc.'s Fiscal 2025 total revenue was $317.0 million, a 4% penalty would be over $12.68 million-a massive hit, especially when your non-GAAP operating margin was 0% for the year. You must ensure your data architecture supports granular, in-country storage where required, rather than relying on blanket cross-border transfer mechanisms.

Here is a quick look at where the legal pressure points are hitting hardest:

Legal Factor	Concrete Risk/Example (2025 Data)	Potential Financial Impact Scale	Actionable Area
EU DMA/DSA Compliance	Fines up to 10% of annual turnover for gatekeepers	High (If Domo were designated)	Partner/Platform Integration Strategy
US State Privacy Laws	CPPA fine of $345,178 for procedural non-compliance	Medium (Operational/Audit Costs)	Consumer Rights Fulfillment Processes
AI/IP Disputes	Ongoing lawsuits over training data usage (e.g., Alter v. OpenAI)	Unquantifiable (Litigation Defense)	AI Model Governance & IP Audits
Data Localization	GDPR penalty up to 4% of global annual revenues	Very High (Risk to $317.0M revenue base)	Data Residency Architecture Review

Legal is responsible for drafting a memo detailing the specific data residency requirements for the top five non-US revenue jurisdictions by end of Q1 2026.

Domo, Inc. (DOMO) - PESTLE Analysis: Environmental factors

You're running a modern, cloud-dependent business, and the environmental footprint of your software stack is no longer a footnote; it's a boardroom topic. For Domo, Inc., this means the pressure from your clients to prove clean operations and offer sustainability tracking tools is a real, measurable factor influencing their purchasing. Honestly, if you can't speak to the energy efficiency of the infrastructure running your platform, you risk losing deals to competitors who can.

Customer preference for cloud providers with documented net-zero sustainability goals

The market is demanding green credentials, and this directly impacts how customers evaluate Domo, Inc. Gartner predicted that by 2025, carbon emissions would be a top-three criterion in cloud purchasing decisions. This isn't just about the hyperscalers; it flows down to the SaaS providers like Domo, Inc. that run on their infrastructure. Your clients are looking for proof that their investment in your platform isn't undermining their own Environmental, Social, and Governance (ESG) targets. If your primary cloud partners aren't transparent, that lack of clarity becomes your liability.

Energy consumption of large-scale data processing is a growing concern for clients

The sheer power required to run the massive data processing that fuels modern analytics is a tangible concern. As of 2025, data centers are using more electricity than ever, driven by cloud computing and AI workloads. Industry analysis suggests that data centers could consume up to 12% of total U.S. annual electricity demand by 2030. For context, in 2022, about 56% of the electricity powering U.S. data centers came from fossil fuels. While Domo, Inc.'s own Scope 1 and 2 emissions are relatively small compared to the infrastructure providers, your customers are increasingly aware that their data usage translates to real-world energy draw, and they want assurances that your platform is optimized for efficiency.

Need for transparent reporting on the carbon footprint of its cloud infrastructure

Transparency is the new currency in this space. Many customers view the 'carbon-neutral cloud' claims from major providers with skepticism, citing a lack of transparency. This means Domo, Inc. needs to be ready to articulate the environmental impact of running your platform, even if it means relying on the data provided by your underlying infrastructure partners. You need to move beyond simple statements and provide auditable data points. This pressure is why preparation for compliance with directives like the Corporate Sustainability Reporting Directive (CSRD) is critical, even for software firms.

Opportunity to help clients track and report their own climate-related data

Here's a clear action item: turn this environmental pressure into a feature advantage. You already have evidence that your platform can help. For instance, Wilson James is leveraging Domo, Inc.'s analytics platform to gain a comprehensive understanding of their carbon and sustainability reporting efforts. This shows the market that Domo, Inc. can be the engine that helps clients meet their own reporting requirements, much like your platform helps them track revenue or user productivity. If you can help a client track their climate data with the same rigor you track their sales pipeline, that's a powerful differentiator.

Here's a quick look at where Domo, Inc. stands financially for the fiscal year ending January 31, 2025, against the backdrop of these environmental demands:

Metric	Value (FY2025 Context)	Source/Relevance
Domo, Inc. FY2025 Revenue Guidance	$315.0 million to $323.0 million	Company financial context for the period under review.
Domo, Inc. Q4 FY2025 Revenue	$78.8 million	Most recent reported quarterly result.
Cloud Data Center Power Consumption (US Projection)	Up to 12% of total US annual demand by 2030	Industry risk/trend showing escalating energy concerns.
Cloud Purchasing Criterion Shift	Carbon emissions expected to be a top-three criterion by 2025	Market demand pressure on cloud/SaaS vendors.
Client Use Case Example	Wilson James leveraging Domo for carbon reporting	Demonstrates platform capability in the environmental space.

The key takeaway for you is that environmental performance is now an embedded feature requirement, not a separate CSR initiative. You need to map your platform's capabilities directly to client sustainability tracking needs. Finance: draft a memo by next Tuesday detailing the cost-benefit of integrating a standardized, auditable carbon reporting module into the core platform offering for FY2026.