Domo, Inc. (Domo): Analyse du Pestle [Jan-2025 MISE À JOUR]

Dans le paysage rapide de l'intelligence d'affaires en évolution, Domo, Inc. se dresse au carrefour de l'innovation technologique et des défis mondiaux complexes. Cette analyse complète du pilon dévoile les forces externes à multiples facettes qui façonnent la trajectoire stratégique de Domo, des réglementations complexes de confidentialité des données aux paradigmes technologiques émergents. En disséquant les dimensions politiques, économiques, sociologiques, technologiques, juridiques et environnementales, nous illuminons l'écosystème complexe qui limite et propulse la croissance et le potentiel de cette plate-forme SaaS dynamique dans un marché numérique de plus en plus interconnecté.

Domo, Inc. (Domo) - Analyse du pilon: facteurs politiques

Règlement sur la confidentialité des données américaines Impact

Depuis 2024, Domo est confronté à des défis importants à partir des réglementations de confidentialité des données, notamment:

Règlement	Impact potentiel	Coût de conformité
California Consumer Privacy Act (CCPA)	Nécessite des protocoles stricts de traitement des données	Dépenses de conformité annuelles estimées à 2,3 millions de dollars
RGPD (réglementation européenne)	Restreint les transferts de données transfrontalières	Environ 1,7 million de dollars en frais de mise en œuvre

Politiques d'approvisionnement de la technologie fédérale

Dynamique clé de la politique d'approvisionnement affectant les ventes de logiciels d'entreprise de Domo:

• Les dépenses de cloud fédérales projetées à 23,8 milliards de dollars en 2024
• Augmentation des exigences de cybersécurité pour les fournisseurs de logiciels gouvernementaux
• Conformité obligatoire avec les contrôles de sécurité NIST SP 800-53

Examen de la collecte des données du gouvernement

Le paysage politique révèle une surveillance réglementaire accrue:

Corps réglementaire	Domaine de mise au point	Actions réglementaires potentielles
FTC	Pratiques de collecte de données	Amendes potentielles jusqu'à 43,3 millions de dollars pour la non-conformité
SECONDE	Transparence des données	Exigences de rapports améliorées

Perturbations du marché de la technologie géopolitique

Défis d'expansion du marché international de la technologie:

• Les restrictions commerciales de la technologie des États-Unis-Chine ont un impact sur les marchés logiciels mondiaux
• Tarifs potentiels sur les services cloud estimés à 15-25%
• Augmentation des réglementations de contrôle des exportations pour les technologies logicielles

Mesures clés des risques politiques pour Domo, Inc .:

Catégorie de risque	Impact financier estimé	Stratégie d'atténuation
Conformité réglementaire	4 à 6 millions de dollars de dépenses annuelles	Infrastructure juridique et conformité améliorée
Restrictions d'accès au marché	Limitation de revenus potentiel de 12 à 18%	Stratégie internationale diversifiée

Domo, Inc. (DOMO) - Analyse du pilon: facteurs économiques

Volatilité du secteur technologique en cours affectant les évaluations du SaaS

Domo, Inc. a connu des défis d'évaluation du marché importants en 2023-2024. En janvier 2024, le cours des actions de la société a fluctué entre 14,50 $ et 22,75 $, représentant une fourchette de volatilité de 33,4%.

Métrique financière	Valeur du trimestre 2023	Changement annuel
Gamme de cours des actions	$14.50 - $22.75	-17.6%
Capitalisation boursière	487,3 millions de dollars	-22.4%
Revenu	78,2 millions de dollars	+4.3%

Contraintes de dépenses d'entreprise continues

Les dépenses technologiques d'entreprise ont démontré des modèles prudents en 2023-2024, avec 46% des entreprises signalant une réduction des budgets d'investissement logiciel.

Catégorie de dépenses	Pourcentage de 2023	2024 projeté
Réduction du budget technologique	46%	38%
Investissement en intelligence commerciale	22%	27%

Les risques de récession ont un impact sur le logiciel Business Intelligence

La croissance projetée du marché des logiciels de renseignement est restée limitée, avec Taille estimée du marché de 27,4 milliards de dollars en 2024.

Fluctuations de taux de change

Paire de devises	2023 Fluctation	Impact sur les revenus
USD / EUR	±6.2%	-3,1% des revenus internationaux
USD / GBP	±5.7%	-2,8% des revenus internationaux

Strots de revenus internationaux expérimentés 4,7% de réduction totale en raison de la volatilité des devises.

Domo, Inc. (DOMO) - Analyse du pilon: facteurs sociaux

Demande croissante d'outils d'analyse de travail à distance et de visualisation

Selon Gartner, 82% des chefs d'entreprise prévoient de permettre aux employés de travailler à distance à temps partiel après 2024. La taille du marché à distance de l'analyse du travail prévue pour atteindre 4,7 milliards de dollars d'ici 2026, avec un TCAC de 12,3%.

Segment du marché de l'analyse du travail à distance	2024 Valeur projetée	Taux de croissance
Solutions d'entreprise	2,3 milliards de dollars	11.8%
Petite entreprise	1,5 milliard de dollars	13.2%
Plates-formes basées sur le cloud	1,9 milliard de dollars	12.5%

L'augmentation de l'entreprise se concentre sur la prise de décision basée sur les données

La recherche PWC indique que 63% des cadres rapportent à l'aide d'outils de visualisation des données pour la prise de décision stratégique. Le marché de l'intelligence d'affaires devrait atteindre 33,3 milliards de dollars d'ici 2025.

Secteur de l'industrie	Taux d'adoption de la décision basée sur les données
Technologie	78%
Services financiers	72%
Soins de santé	65%
Fabrication	59%

Tendances de la main-d'œuvre vers la transformation numérique et l'adoption de l'intelligence d'affaires

IDC prévoit que les dépenses mondiales en transformation numérique atteindront 2,8 billions de dollars en 2025. 67% des entreprises mondiales accélèrent les initiatives de transformation numérique.

Zone d'investissement de transformation numérique	2024 dépenses prévues
Cloud Technologies	678 milliards de dollars
IA et apprentissage automatique	432 milliards de dollars
Plateformes d'analyse de données	356 milliards de dollars

Réflexion croissante des plates-formes de visualisation des données conviviales et intuitives

Forrester Research rapporte que 85% des employés préfèrent les interfaces de visualisation des données intuitives. L'expérience utilisateur dans les outils d'intelligence commerciale classe les principaux critères de sélection pour 72% des acheteurs d'entreprise.

Critères de l'expérience utilisateur	Pourcentage d'importance
Facilité d'utilisation	72%
Qualité de conception visuelle	65%
Compatibilité mobile	58%
Options de personnalisation	53%

Domo, Inc. (Domo) - Analyse du pilon: facteurs technologiques

Avansions continues dans l'intelligence artificielle et l'intégration de l'apprentissage automatique

Les investissements de l'IA et de l'apprentissage automatique de Domo en 2024:

Investissement technologique AI	Montant
Dépenses de R&D annuelles sur l'IA	42,3 millions de dollars
Développement de la plate-forme d'apprentissage automatique	18,7 millions de dollars
Développement d'analyse alimenté par l'IA	23,6 millions de dollars

Emerging Cloud Computing et Edge Computing Technologies

Métriques d'infrastructure de cloud computing de Domo:

Métrique de la technologie cloud	Valeur
Revenus de services cloud	187,4 millions de dollars
Investissement informatique Edge	12,9 millions de dollars
Évolutivité de la plate-forme cloud	99,99% de disponibilité

Augmentation des exigences de cybersécurité pour les plateformes de données d'entreprise

Répartition des investissements en cybersécurité:

Métrique de la cybersécurité	Montant
Budget annuel de cybersécurité	31,5 millions de dollars
Investissements de conformité en matière de sécurité	8,7 millions de dollars
Technologie de détection des menaces	6,2 millions de dollars

Évolution rapide des technologies de visualisation et d'analyse des données

Investissements technologiques de visualisation des données:

Catégorie de technologie	Investissement
Plateforme d'analyse avancée	27,6 millions de dollars
Visualisation des données en temps réel	15,3 millions de dollars
Développement du tableau de bord interactif	11,9 millions de dollars

Domo, Inc. (DOMO) - Analyse du pilon: facteurs juridiques

Conformité au RGPD, au CCPA et à d'autres réglementations internationales de protection des données

Depuis 2024, Domo, Inc. maintient le respect des principaux réglementations de protection des données grâce à des investissements financiers et opérationnels spécifiques:

Règlement	Dépenses de conformité	Budget de conformité annuel
RGPD	1,2 million de dollars	$850,000
CCPA	$975,000	$650,000
LGPD (Brésil)	$425,000	$300,000

Défis potentiels de la propriété intellectuelle sur le marché de l'intelligence commerciale concurrentielle

Le portefeuille de propriété intellectuelle de Domo comprend:

• Brevets totaux enregistrés: 47
• Demandes de brevet actives: 23
• Dépenses de protection IP annuelles: 2,1 millions de dollars

Risques de protection des brevets en cours dans le secteur de la technologie

Catégorie de litige	Nombre de cas actifs	Dépenses juridiques estimées
Défense d'infraction aux brevets	3	1,5 million de dollars
Protection de la propriété intellectuelle	2	$875,000

Exigences réglementaires pour les normes de confidentialité et de sécurité des données

Métriques de conformité pour la confidentialité et la sécurité des données:

• Certification SOC 2 Type II: maintenu
• Certification ISO 27001: courant
• Coût annuel d'audit de la sécurité: 425 000 $
• Investissement de prévention des violations de données: 3,2 millions de dollars

Norme de sécurité	Statut de conformité	Coût annuel de conformité
Hipaa	Pleinement conforme	$650,000
PCI DSS	Pleinement conforme	$475,000

Domo, Inc. (DOMO) - Analyse du pilon: facteurs environnementaux

Augmentation des exigences de déclaration de la durabilité des entreprises

Selon la Global Reporting Initiative (GRI), 80% des 250 sociétés mondiales rendent actuellement compte de la durabilité. Domo, Inc. fait face à une pression croissante pour divulguer les mesures de performance environnementale.

Norme de rapport	Pourcentage de conformité	Coût de mise en œuvre estimé
Normes GRI	72%	$275,000
Framework SASB	45%	$185,000
Rapports du CDP	38%	$150,000

Consommation d'énergie de l'infrastructure du cloud computing

Les centres de données cloud consomment environ 1% de la demande mondiale d'électricité, avec une consommation d'énergie projetée de 8% d'ici 2030.

Métrique énergétique	Consommation actuelle	Consommation projetée
Utilisation de l'électricité	198 TWH / an	385 twh / an d'ici 2030
Émissions de carbone	0,2% des émissions mondiales	0,5% des émissions mondiales d'ici 2030

Accent croissant sur le suivi et les rapports de l'empreinte carbone

Les rapports de divulgation de carbone ont augmenté de 35% parmi les entreprises technologiques au cours des deux dernières années.

• Scope 1 Suivi des émissions: obligatoire pour les entreprises de plus de 100 millions de dollars de revenus
• Portée 2 Émissions Rapports: requis par 68% des entreprises technologiques
• SPOCE 3 Suivi des émissions: tendance émergente avec une adoption de 42%

Investissements potentiels dans la technologie verte et les opérations de centre de données durables

Les investissements du Green Data Center devraient atteindre 52,3 milliards de dollars dans le monde d'ici 2026.

Technologie verte	Projection d'investissement	ROI attendu
Infrastructure d'énergie renouvelable	18,7 milliards de dollars	7-12% par an
Systèmes de refroidissement économe en énergie	12,5 milliards de dollars	5-9% par an
Programmes de compensation de carbone	8,2 milliards de dollars	3-6% par an

Domo, Inc. (DOMO) - PESTLE Analysis: Social factors

You're looking at how people-customers, employees, and the public-are changing the game for Domo, Inc. in 2025. Honestly, the social shifts right now are creating both a massive tailwind for cloud BI platforms and some real hurdles around trust and skill gaps. The market isn't just buying software; they're buying a solution to a cultural and competency problem.

Growing demand for data literacy across non-technical business roles

The days of only the data science team needing to know SQL are long gone. In 2025, data fluency is table stakes for almost everyone. We see that 86% of leaders rank data literacy as essential for their teams' daily tasks. What's more, AI literacy is right there with it; 69% of leaders say AI literacy is now essential, showing a clear convergence of skills. This is a direct opportunity for Domo, whose platform is designed for executive and manager consumption, not just analysts. Here's the quick math: if data-literate employees are 75% more likely to make informed decisions, then Domo's ability to simplify complex data into accessible dashboards directly addresses a core business competency gap.

What this estimate hides is the difference between basic literacy and true fluency. It's not enough to read a chart; non-technical users must critically challenge AI outputs, which can "hallucinate" or contain bias. If onboarding takes 14+ days, churn risk rises because users won't get to that critical 'aha!' moment fast enough.

Remote work models necessitate centralized, cloud-based data platforms

The shift to remote and hybrid work isn't reversing; it's becoming the standard operating model. This reality makes a centralized, cloud-native platform like Domo a necessity, not a luxury. Global spending on cloud computing is projected to hit $679 billion this year in 2025. Hybrid teams need seamless access to data regardless of location, which drives the demand for cloud solutions that support remote collaboration. For Domo, this means their platform's architecture is perfectly aligned with how modern teams operate, supporting business resilience and scalability. The platform's consumption model, which saw over 65% of Domo's Annual Recurring Revenue (ARR) by the end of fiscal year 2025, is a natural fit for this flexible, usage-based work environment.

Public trust in data security influences adoption rates for new platforms

This is where you need to be careful. While the need for data tools is high, public trust in how data is handled is surprisingly low. In 2025, only 14% of Americans feel confident that their data is being handled responsibly by companies. This lack of trust is a major adoption hurdle. Business leaders are highly concerned, with third-party data breaches and cloud vulnerabilities being top risks identified in 2025 surveys. To win over skeptical users, Domo must continuously emphasize its security protocols. Consumers clearly state that transparency about data use (44%) and strong security guarantees (43%) are the top drivers for trusting a brand with their data. You can't just say you're secure; you have to prove it with clear documentation and governance.

Focus on environmental, social, and governance (ESG) reporting drives data needs

ESG is no longer a side project; it's integrated into core strategy and financial reporting, especially with tightened regulations like the CSRD and SEC updates. This regulatory pressure creates an immediate, high-stakes demand for accurate, auditable, and comprehensive ESG data. CFOs are now central to this reporting, meaning they need BI tools that can aggregate non-financial metrics alongside traditional financials. This trend pushes companies to adopt sophisticated tech for collecting and analyzing everything from carbon emissions to social impact metrics. Domo's platform, by aggregating data from disparate sources, is well-positioned to help clients meet these complex, cross-functional reporting requirements.

Here is a quick look at how these social dynamics map to market realities for Domo:

Social Factor Driver	2025 Metric/Trend	Implication for Domo
Data Literacy Demand	86% of leaders rank data literacy as essential.	Strong tailwind for user-friendly BI platforms targeting non-technical users.
Remote/Hybrid Work	Global cloud spending expected to reach $679B in 2025.	Validates the cloud-first, centralized platform model.
Data Security Trust	Only 14% of Americans trust companies with their data.	Requires continuous, demonstrable investment in security and transparency to reduce adoption friction.
ESG Reporting Needs	Increased regulatory focus (CSRD, SEC) driving demand for auditable data.	Creates a new, mandatory use case for data aggregation and visualization tools.

The platform's success in driving internal usage is telling; one client saw a 230% adoption rate increase among their digital media teams alone. That's the kind of cultural shift that proves the product is sticky when the social need is acute.

Finance: draft 13-week cash view by Friday.

Domo, Inc. (DOMO) - PESTLE Analysis: Technological factors

You're looking at a tech landscape where yesterday's innovation is today's baseline requirement, and for Domo, Inc., that means keeping pace with the AI arms race while managing the sheer scale of enterprise data. The key takeaway here is that while Domo is successfully embedding Generative AI into its platform, the competitive pressure from cloud giants and the non-negotiable cost of security mean R&D spending must remain sharp and focused on differentiation.

Generative AI integration is now a mandatory feature, not a differentiator.

Honestly, if you aren't talking about Generative AI, you're already behind. Domo, Inc. clearly recognized this, mentioning its focus on innovative AI solutions in its Fiscal Year 2025 results, which ended January 31, 2025. Their award-winning Domo.AI solution already delivers these capabilities, which is good because the market demands it. For instance, industry reports show that 71% of organizations are regularly using GenAI in at least one business function as of 2025.

The opportunity is in making it useful for the masses. Nearly one in four organizations expects to give 30% or more of their workforce direct access to AI-powered analytics in the next year. This is where Domo's value proposition shines; customers report a $6.93 return for every dollar invested in their AI and Data Products platform. That's a concrete ROI you can take to the board. Still, the worldwide BI software and services market is only an estimated $37.7 billion at the start of 2025, so you need to capture market share effectively.

Intense competition from hyperscalers like Amazon Web Services and Microsoft Azure.

The big cloud providers aren't just infrastructure providers anymore; they are direct competitors in the analytics space, especially when it comes to real-time data. They offer massive, integrated ecosystems that are hard to ignore. We see this most clearly in the streaming analytics segment, where Domo, Inc. has to fight for every customer dollar.

Here's a quick snapshot of the streaming analytics field as of 2025, which shows the scale of the challenge:

Company	Estimated Streaming Analytics Market Share (2025)
Microsoft Azure Stream Analytics	20-25%
Google Cloud Dataflow	15-20%
IBM Streams	12-16%
AWS Kinesis	10-14%
Domo, Inc. (Implied in Other)	Less than 20-30% (Combined with others)

To counter this, Domo, Inc. joining the Open Semantic Interchange (OSI) initiative is a smart, defensive move. It pushes for vendor-neutral standards, which helps prevent customers from getting locked into a single hyperscaler's data definition structure. That's how you stay relevant when the giants control the pipes.

Need to support real-time data streaming and complex, large-scale data sets.

Your customers aren't sending you daily batch reports anymore; they expect insights now. Domo, Inc. claims its platform can handle processes 'on-the-fly, in as fast as minutes or seconds, at scale'. This capability is vital because the Streaming Analytics Market is valued at $23.19 billion in 2025 and is growing rapidly. If your platform lags on latency or chokes on petabyte-scale data ingestion, you lose deals to platforms built natively for that velocity.

The focus needs to be on:

• Maintaining low-latency processing for critical use cases.
• Ensuring connectors handle massive data volumes reliably.
• Simplifying the architecture for real-time model deployment.

What this estimate hides is the cost of maintaining that performance against the hyperscalers who offer it as a core utility.

Cybersecurity threats require continuous, costly platform hardening.

Security is no longer a feature; it's an operational sinkhole that demands constant investment. For a SaaS company like Domo, Inc., whose FY2025 total revenue was $317.0 million, security spending is a significant line item. Globally, cybersecurity spending is projected to hit $212 billion in 2025, a 15% increase from the prior year. On average, organizations are dedicating 8% of their technology budgets to cyber risk management.

The need to secure Generative AI environments adds another layer of complexity and expense, requiring securing data, models, and infrastructure. Domo, Inc. has a formal process-the CISO briefs the audit committee quarterly on risks and testing. That's the right structure, but the actual spend needs to reflect the industry trend, or you risk a material incident that erodes customer trust faster than any new feature can build it.

Finance: draft the projected 2026 cybersecurity budget allocation as a percentage of expected subscription revenue by Friday.

Domo, Inc. (DOMO) - PESTLE Analysis: Legal factors

You're running a data platform business in 2025, so the legal landscape isn't just background noise; it's a direct driver of your operational budget and risk profile. Honestly, the sheer volume of new legislation means compliance is a moving target that requires constant attention.

Compliance with the EU's Digital Markets Act (DMA) and Digital Services Act (DSA) is complex.

The EU is moving fast to regulate the digital giants, and while Domo, Inc. isn't one of the designated 'gatekeepers' (those meeting thresholds like €7.5 billion in turnover), the ripple effect of the DMA and DSA is real for any company serving European customers. The DMA, fully effective in March 2025, sets strict rules on fairness and interoperability for the biggest players. We've seen the Commission fine Apple €500 million and Meta €200 million in April 2025 for initial non-compliance findings.

For you, this means that if your platform relies on integrating with or competing against these gatekeepers-say, through cloud services or app distribution-you need to watch how they adapt, as that will affect your product roadmap. The interplay between the DMA, the DSA, and the EU AI Act creates a dense regulatory web that requires careful mapping to avoid indirect compliance pitfalls. It's a defintely complex area.

US state-level data privacy laws (e.g., California Consumer Privacy Act) require constant updates.

The US remains a patchwork, which is often harder than one single federal law. In 2025, eight new state privacy laws kicked in, adding to the complexity beyond the established California Consumer Privacy Act (CCPA). For instance, New Jersey's law, effective January 15, 2025, demands data protection assessments before processing high-risk data.

Enforcement is heating up, too. The California Privacy Protection Agency (CPPA) recently sought a $46,000 fine against a data broker for late registration and settled with a retailer for $345,178 over inadequate opt-out processes. If onboarding takes 14+ days, churn risk rises because consumer expectations for data rights fulfillment are now set by these state deadlines. Here's the quick math: with over 20 states having comprehensive laws now, the administrative overhead for updating notices and processes across all jurisdictions is significant.

Intellectual property (IP) disputes over AI algorithms are rising in the sector.

This is the new frontier of legal risk. As Domo, Inc. heavily promotes its Domo.AI solution, you are directly in the crosshairs of rising IP litigation concerning AI training data and ownership. Courts are grappling with whether AI-generated content infringes on existing copyrights, and the US Copyright Office is still rejecting purely AI-generated work for lack of human authorship.

What this estimate hides is the cost of defending your algorithms, even if you believe your training data use is fair use. The sector is seeing increased trade secret litigation as employees move between competitors, making internal data governance critical. You need to ensure your IP strategy is robust enough to handle challenges to the proprietary nature of your algorithms. This is uncharted territory for many firms.

Strict government regulations on data localization affect international operations.

When you operate globally, data localization rules-requiring data on a nation's residents to be stored within its borders-are a major operational constraint. Your filings already note the substantial operational costs associated with complying with GDPR. The risk is now even clearer: fines for improper data transfer are steep. Under GDPR, penalties can hit 4% of global annual revenues. To put that in perspective, TikTok was reportedly fined €530 million in 2025 for unlawful EU data transfers.

Given Domo, Inc.'s Fiscal 2025 total revenue was $317.0 million, a 4% penalty would be over $12.68 million-a massive hit, especially when your non-GAAP operating margin was 0% for the year. You must ensure your data architecture supports granular, in-country storage where required, rather than relying on blanket cross-border transfer mechanisms.

Here is a quick look at where the legal pressure points are hitting hardest:

Legal Factor	Concrete Risk/Example (2025 Data)	Potential Financial Impact Scale	Actionable Area
EU DMA/DSA Compliance	Fines up to 10% of annual turnover for gatekeepers	High (If Domo were designated)	Partner/Platform Integration Strategy
US State Privacy Laws	CPPA fine of $345,178 for procedural non-compliance	Medium (Operational/Audit Costs)	Consumer Rights Fulfillment Processes
AI/IP Disputes	Ongoing lawsuits over training data usage (e.g., Alter v. OpenAI)	Unquantifiable (Litigation Defense)	AI Model Governance & IP Audits
Data Localization	GDPR penalty up to 4% of global annual revenues	Very High (Risk to $317.0M revenue base)	Data Residency Architecture Review

Legal is responsible for drafting a memo detailing the specific data residency requirements for the top five non-US revenue jurisdictions by end of Q1 2026.

Domo, Inc. (DOMO) - PESTLE Analysis: Environmental factors

You're running a modern, cloud-dependent business, and the environmental footprint of your software stack is no longer a footnote; it's a boardroom topic. For Domo, Inc., this means the pressure from your clients to prove clean operations and offer sustainability tracking tools is a real, measurable factor influencing their purchasing. Honestly, if you can't speak to the energy efficiency of the infrastructure running your platform, you risk losing deals to competitors who can.

Customer preference for cloud providers with documented net-zero sustainability goals

The market is demanding green credentials, and this directly impacts how customers evaluate Domo, Inc. Gartner predicted that by 2025, carbon emissions would be a top-three criterion in cloud purchasing decisions. This isn't just about the hyperscalers; it flows down to the SaaS providers like Domo, Inc. that run on their infrastructure. Your clients are looking for proof that their investment in your platform isn't undermining their own Environmental, Social, and Governance (ESG) targets. If your primary cloud partners aren't transparent, that lack of clarity becomes your liability.

Energy consumption of large-scale data processing is a growing concern for clients

The sheer power required to run the massive data processing that fuels modern analytics is a tangible concern. As of 2025, data centers are using more electricity than ever, driven by cloud computing and AI workloads. Industry analysis suggests that data centers could consume up to 12% of total U.S. annual electricity demand by 2030. For context, in 2022, about 56% of the electricity powering U.S. data centers came from fossil fuels. While Domo, Inc.'s own Scope 1 and 2 emissions are relatively small compared to the infrastructure providers, your customers are increasingly aware that their data usage translates to real-world energy draw, and they want assurances that your platform is optimized for efficiency.

Need for transparent reporting on the carbon footprint of its cloud infrastructure

Transparency is the new currency in this space. Many customers view the 'carbon-neutral cloud' claims from major providers with skepticism, citing a lack of transparency. This means Domo, Inc. needs to be ready to articulate the environmental impact of running your platform, even if it means relying on the data provided by your underlying infrastructure partners. You need to move beyond simple statements and provide auditable data points. This pressure is why preparation for compliance with directives like the Corporate Sustainability Reporting Directive (CSRD) is critical, even for software firms.

Opportunity to help clients track and report their own climate-related data

Here's a clear action item: turn this environmental pressure into a feature advantage. You already have evidence that your platform can help. For instance, Wilson James is leveraging Domo, Inc.'s analytics platform to gain a comprehensive understanding of their carbon and sustainability reporting efforts. This shows the market that Domo, Inc. can be the engine that helps clients meet their own reporting requirements, much like your platform helps them track revenue or user productivity. If you can help a client track their climate data with the same rigor you track their sales pipeline, that's a powerful differentiator.

Here's a quick look at where Domo, Inc. stands financially for the fiscal year ending January 31, 2025, against the backdrop of these environmental demands:

Metric	Value (FY2025 Context)	Source/Relevance
Domo, Inc. FY2025 Revenue Guidance	$315.0 million to $323.0 million	Company financial context for the period under review.
Domo, Inc. Q4 FY2025 Revenue	$78.8 million	Most recent reported quarterly result.
Cloud Data Center Power Consumption (US Projection)	Up to 12% of total US annual demand by 2030	Industry risk/trend showing escalating energy concerns.
Cloud Purchasing Criterion Shift	Carbon emissions expected to be a top-three criterion by 2025	Market demand pressure on cloud/SaaS vendors.
Client Use Case Example	Wilson James leveraging Domo for carbon reporting	Demonstrates platform capability in the environmental space.

The key takeaway for you is that environmental performance is now an embedded feature requirement, not a separate CSR initiative. You need to map your platform's capabilities directly to client sustainability tracking needs. Finance: draft a memo by next Tuesday detailing the cost-benefit of integrating a standardized, auditable carbon reporting module into the core platform offering for FY2026.