Canada Goose Holdings Inc. (GOOS): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el paisaje helado de la ropa de invierno premium, Canada Goose se ha convertido en un faro de lujo y rendimiento, transformándose de un pequeño fabricante canadiense a una potencia mundial de moda. Esta publicación de blog retrocede las capas de su sofisticado modelo de negocio, revelando cómo esta marca icónica teje la innovación, la artesanía y el posicionamiento estratégico para dominar el mercado de ropa exterior de alta gama. Prepárese para sumergirse profundamente en el intrincado lienzo que impulsa el notable éxito de Canadá, explorando cómo han convertido la protección del clima extrema en una declaración de moda global.

Canada Goose Holdings Inc. (Goos) - Modelo de negocio: asociaciones clave

Asociaciones de fabricación estratégica en Canadá

Canada Goose mantiene 5 instalaciones de fabricación en Canadá, con ubicaciones principales en:

• Toronto, Ontario
• Winnipeg, Manitoba
• Montreal, Quebec

Socio de fabricación	Ubicación	Capacidad de producción
Fabricación textil de Canadá Goose	Toronto, en	250,000 chaquetas anualmente
Instalación de producción de Winnipeg	Winnipeg, MB	180,000 unidades por año

Colaboraciones minoristas

Canadá se asocia con 350+ minoristas premium a nivel mundial, incluido:

• Nordstrom
• Saks Fifth Avenue
• Neiman Marcus

Acuerdos de distribución al por mayor

Las asociaciones internacionales de moda de lujo incluyen:

Región	Número de puntos de venta	Contribución de ingresos
Europa	125 puntos de venta	$ 92.4 millones (2023)
Asia-Pacífico	87 puntos de venta	$ 76.2 millones (2023)

Asociaciones de plataforma digital

Las asociaciones de comercio electrónico y marketing en línea incluyen:

• Plataforma Shopify Plus
• Plataforma de marketing de Google
• Red de Facebook/Meta publicidad

Plataforma digital	Métricas de compromiso	Ventas en línea
Comercio electrónico directo	2.3 millones de visitantes únicos	$ 184.6 millones (2023)
Minoristas en línea de terceros	1.7 millones de visitantes únicos	$ 112.3 millones (2023)

Canadá Goose Holdings Inc. (Goos) - Modelo de negocio: actividades clave

Diseño y desarrollo de ropa y accesorios de invierno premium

Canada Goose invirtió $ 22.6 millones en investigación y desarrollo en el año fiscal 2023. El desarrollo de productos se centra en ropa exterior técnica con características de diseño especializadas.

Categoría de diseño	Inversión anual	Tipos de productos
Chaquetas de invierno	$ 12.4 millones	Parkas, chaquetas
Accesorios	$ 5.2 millones	Guantes, sombreros, bufandas
Ropa técnica	$ 4.8 millones	Capas de rendimiento

Investigación innovadora de productos y desarrollo de telas tecnológicas

Canada Goose mantiene 3 centros de investigación principales en Toronto, Canadá, centrados en la innovación de telas.

• Tecnología de tela de tecnología ártica patentada desarrollada
• Utiliza materiales avanzados de aislamiento térmico
• Implementa estrategias de abastecimiento de telas sostenibles

Estrategias globales de marketing y posicionamiento de marca

El gasto de marketing alcanzó los $ 81.3 millones en el año fiscal 2023, lo que representa el 12.4% de los ingresos totales.

Canal de marketing	Porcentaje de asignación	Objetivo principal
Marketing digital	45%	Profesionales urbanos globales
Asociaciones minoristas	25%	Almacenes departamentales de lujo
Campañas de influencia	15%	Segmentos de moda y aventura
Medios tradicionales	15%	Amplia base de consumidores

Gestión de ventas minorista y directa a consumidor

El canal directo al consumidor generó $ 516.8 millones en ingresos para el año fiscal 2023, lo que representa el 38.2% de las ventas totales.

• Opera 24 tiendas minoristas de marca a nivel mundial
• Plataforma de comercio electrónico disponible en 14 países
• Implementación de la estrategia minorista omnicanal

Prácticas de sostenibilidad y fabricación ética

Las inversiones de sostenibilidad totalizaron $ 7.4 millones en el año fiscal 2023, centrándose en el abastecimiento y la fabricación responsables.

Iniciativa de sostenibilidad	Inversión	Objetivo de cumplimiento
Estándar responsable	$ 3.2 millones	100% certificado para 2025
Programa de neutralidad de carbono	$ 2.6 millones	Net cero para 2030
Fabricación ética	$ 1.6 millones	Prácticas laborales justas

Canadá Goose Holdings Inc. (Goos) - Modelo de negocio: recursos clave

Tecnologías patentadas de tela y aislamiento

Canada Goose utiliza Tecnología de telas PBI (Polar Bear International) para protección extrema en frío. Su relleno de bajada tiene una calificación de energía de 800 rellenos, que proporciona un aislamiento superior.

Tecnología	Especificación	Métrico de rendimiento
Relleno hacia abajo	800 Potencia de relleno	Relación de calor a peso de 0.9
Composición de tela	Nylon técnico de grado ártico	-40 ° C Resistencia a la temperatura

Fuerte reputación de la marca en ropa exterior de invierno de lujo

La valoración de la marca de Canadá Goose en 2023 alcanzó $ 1.8 mil millones. Reconocimiento de marca global en 38 países.

Talento de diseño e ingeniería

• Equipo de I + D de 127 diseñadores especializados
• Experiencia promedio de ingeniería: 12.5 años
• 3 centros de innovación dedicados en Toronto, Canadá

Infraestructura global de la cadena de suministro

Ubicación de fabricación	Instalaciones	Capacidad de producción anual
Canadá	5 instalaciones de fabricación	750,000 chaquetas por año
Internacional	3 sitios de producción internacional	250,000 unidades adicionales

Propiedad intelectual y carteras de marcas registradas

Canada Goose tiene 47 marcas registradas A nivel mundial, con protección de patentes en mercados clave como América del Norte, Europa y Asia.

• Valor de la cartera de patentes: $ 62.3 millones
• Cobertura de registro de marca registrada: 15 países
• Patentes de diseño activo: 23

Canada Goose Holdings Inc. (Goos) - Modelo de negocio: propuestas de valor

Ropa y accesorios de invierno de alto rendimiento premium

Rango promedio de precios minoristas: $ 495 - $ 1,795 por chaqueta. Las líneas de productos incluyen:

Categoría de productos	Precio medio	Volumen de ventas anual
Parkas	$995	350,000 unidades
Chaquetas livianas	$695	250,000 unidades
Accesorios	$250	175,000 unidades

Calidez y protección superiores en condiciones climáticas extremas

Especificaciones técnicas:

• Calificación de temperatura: -30 ° C a -50 ° C
• Potencia de relleno hacia abajo: 625-800 llenado
• Tecnología de tela resistente al agua
• Materiales de rendimiento probados en el Ártico

Posicionamiento de símbolo de moda y estado de lujo

Métricas de posicionamiento de marca:

Segmento de mercado	Percepción del consumidor	Prima de la marca
Moda de lujo	85% de percepción premium	40-60% Precio Premium
Ropa exterior de rendimiento	92% de credibilidad técnica	30-50% Precio Premium

Compromiso con la fabricación ética y sostenible

Métricas de sostenibilidad:

• 100% responsable del estándar de baja (RDS) certificado
• Compromiso de fabricación neutral en carbono para 2025
• Uso de materiales reciclados: 15% de la línea de productos

Patrimonio y artesanía canadiense distintivos

Detalles de fabricación y patrimonio:

• El 80% de la producción permanece en Canadá
• Instalaciones de fabricación: Toronto, Winnipeg
• Promedio de la tenencia del trabajador: 12 años

Canadá Goose Holdings Inc. (Goos) - Modelo de negocios: relaciones con los clientes

Experiencias de servicio al cliente personalizadas

Canada Goose ofrece servicio al cliente personalizado a través de múltiples canales:

• Equipo dedicado de atención al cliente disponible por teléfono, correo electrónico y chat en vivo
• Recomendaciones de productos personalizadas basadas en el historial de compras de clientes
• Representantes individuales de atención al cliente para clientes de alto valor

Canal de servicio al cliente	Tiempo de respuesta promedio	Tasa de satisfacción del cliente
Soporte telefónico	12 minutos	92%
Soporte por correo electrónico	24 horas	88%
Chat en vivo	8 minutos	95%

Programa de lealtad y recompensas

Canada Goose mantiene un programa de lealtad estructurado con las siguientes características:

• Sistema de recompensa basado en puntos para compras repetidas
• Acceso exclusivo a productos de edición limitada
• Recompensas de cumpleaños personalizadas

Métrica del programa de fidelización	2023 datos
Miembros del programa de fidelización total	185,000
Gasto promedio por miembro de fidelización	$1,250
Repita la tasa de compra	37%

Involucrar las redes sociales y la comunidad de marca digital

Métricas de compromiso digital para Canadá:

Plataforma de redes sociales	Seguidores	Tasa de compromiso
Instagram	2.1 millones	3.8%
Facebook	1.5 millones	2.5%
Tiktok	750,000	5.2%

Interacción directa en línea del cliente

Estadísticas de interacción del cliente en línea:

• Tasa de conversión del sitio web de comercio electrónico: 4.2%
• Duración promedio de la sesión en línea: 6.5 minutos
• Tráfico móvil: 62% del tráfico web total

Lanzamientos de productos exclusivos y colecciones de edición limitada

Tipo de recolección	Número de lanzamientos en 2023	Tiempo de venta promedio
Colaboraciones de edición limitada	7	45 minutos
Colecciones exclusivas estacionales	4	3 horas

Canadá Goose Holdings Inc. (Goos) - Modelo de negocio: canales

Sitio web de comercio electrónico propiedad de la empresa

A partir del tercer trimestre de 2023, el canal de ventas en línea directo al consumidor de Canadá generó $ 124.7 millones en ingresos, lo que representa el 32.8% de los ingresos totales.

Métricas de canales en línea	2023 datos
Ingresos por comercio electrónico	$ 124.7 millones
Porcentaje de ingresos totales	32.8%
Visitantes del sitio web global	5.2 millones de visitantes únicos

Tiendas buque insignia minorista global

Funciona el ganso de Canadá 20 tiendas minoristas minoristas propietarias en los mercados globales clave que incluyen:

• América del Norte: 12 tiendas
• Europa: 5 tiendas
• Asia Pacífico: 3 tiendas

Asociaciones premium de almacenes departamentos

Canada Goose mantiene asociaciones estratégicas con más de 750 ubicaciones minoristas premium en todo el mundo, que incluyen:

• Nordstrom
• Saks Fifth Avenue
• Harrods
• Galeries Lafayette

Métricas de asociación minorista	2023 datos
Total de socios minoristas	750+
Ingresos al por mayor	$ 253.6 millones

Redes de distribución al por mayor

Canada Goose se distribuye a través de 35 países, con mercados clave que incluyen:

• Estados Unidos
• Canadá
• Porcelana
• Reino Unido
• Japón

Plataformas de marketing digital y redes sociales

Métricas de compromiso de las redes sociales a partir de 2023:

Plataforma	Recuento de seguidores
Instagram	2.1 millones
Facebook	1.5 millones
Tiktok	450,000

Canadá Goose Holdings Inc. (Goos) - Modelo de negocio: segmentos de clientes

Consumidores de ropa de invierno de lujo

Ingresos familiares promedio anuales: $ 250,000+

Características de segmento	Porcentaje
Individuos de alto nivel de red	42%
Compradores de productos de lujo	38%
Compradores de ropa de invierno premium	55%

ENTRADOS DE AVENTURA Y AVENTURA

Tamaño del mercado objetivo a nivel mundial: 87 millones de consumidores

• Rango de edad: 25-45 años
• Gasto promedio anual de equipo al aire libre: $ 1,200
• Concentración geográfica primaria: América del Norte, Europa

Profesionales urbanos de altos ingresos

Ingresos anuales promedio: $ 185,000

Mercados urbanos	Penetración del mercado
Nueva York	24%
Toronto	31%
Londres	19%

Millennials conscientes de la moda y la generación Z

Demográfico objetivo: 18-40 años

• Tasa de compromiso de las redes sociales: 7.2%
• Gasto promedio en ropa exterior: $ 650 anualmente
• Porcentaje de lealtad de marca: 62%

Mercados internacionales

Cobertura de expansión del mercado global: 38 países

Región	Contribución de ingresos
América del norte	68%
Asia-Pacífico	22%
Europa	10%

Canadá Goose Holdings Inc. (Goos) - Modelo de negocio: Estructura de costos

Abastecimiento de material premium de alto costo

Canada Goose Fuente Materiales de alta calidad con implicaciones de costo significativas:

• Goose de grado ártico: $ 50- $ 75 por libra
• Recorte de piel de coyote: $ 300- $ 500 por pelea
• Fabrics técnicos especializados: $ 40- $ 60 por patio lineal

Categoría de material	Costo de abastecimiento anual	Porcentaje de costo total
Ganso	$ 18.5 millones	35%
Telas técnicas	$ 12.3 millones	23%
Pelaje y adornos	$ 9.7 millones	18%

Inversiones de investigación y desarrollo

Gastos de I + D para el año fiscal 2023:

• Gasto total de I + D: $ 22.4 millones
• Porcentaje de ingresos: 3.6%
• Áreas de enfoque clave: tecnología térmica, materiales sostenibles

Gastos de marketing global y posicionamiento de la marca

Desglose de costos de marketing:

Canal de marketing	Gasto anual	Porcentaje del presupuesto de marketing
Marketing digital	$ 15.6 millones	42%
Publicidad minorista	$ 11.2 millones	30%
Asociaciones de influencia	$ 6.8 millones	18%

Operaciones de fabricación y cadena de suministro

Estructura de costos de fabricación:

• Gastos totales de fabricación: $ 87.3 millones
• Instalaciones de producción: Canadá, Estados Unidos
• Costo promedio de producción por chaqueta: $ 350- $ 500

Mantenimiento de infraestructura minorista y de distribución

Costos de infraestructura y distribución:

Categoría de infraestructura	Gasto anual	Porcentaje de costos totales
Operaciones de tiendas minoristas	$ 42.6 millones	28%
Mantenimiento del almacén	$ 19.3 millones	13%
Logística de distribución	$ 33.7 millones	22%

Canada Goose Holdings Inc. (Goos) - Modelo de negocio: flujos de ingresos

Ventas en línea directas al consumidor

Para el año fiscal 2023, Canada Goose informó ventas en línea directas a consumidores de $ 359.3 millones, lo que representa el 39.1% de los ingresos totales.

Ingresos de la tienda minorista

Tipo de ubicación minorista	Número de tiendas (2023)	Contribución de ingresos
Tiendas insignia	20	$ 187.6 millones
Ubicación minorista	26	$ 215.4 millones

Canales de distribución al por mayor

Los ingresos al por mayor para el año fiscal 2023 fueron de $ 308.4 millones, lo que representa el 33.6% de los ingresos totales de la compañía.

• Los socios mayoristas clave incluyen Nordstrom, Saks Fifth Avenue
• Cuentas al por mayor internacionales: más de 650 minoristas globales

Expansión del mercado internacional

Región	Ingresos (2023)	Índice de crecimiento
Estados Unidos	$ 456.2 millones	12.4%
Mercados internacionales	$ 264.7 millones	18.6%

Accesorios y líneas de productos complementarias

Ingresos accesorios y complementarios del producto en 2023: $ 82.5 millones, lo que representa el 9% de los ingresos totales.

• Las categorías de productos incluyen:
  • Accesorios de invierno
  • Chaquetas livianas
  • Calzado
  • Bolsas

Ingresos totales de la compañía para el año fiscal 2023: $ 917.4 millones

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Canada Goose Holdings Inc. over competitors, grounded in their latest reported numbers. It's about performance, ethics, and experience, all wrapped up in a luxury package.

Performance luxury outerwear with Canadian heritage and uncompromising quality.

The value proposition starts with the product's inherent quality, which translates directly into financial performance. For the full fiscal year 2025, which ended March 30, 2025, Canada Goose Holdings Inc. generated total revenue of $1.35 billion (CAD). The Direct-to-Consumer (DTC) channel, which emphasizes this direct relationship and brand control, was a major driver, contributing $998.9 million (CAD) in revenue for FY2025, representing a 5.1% increase year-over-year. This focus on DTC also helped lift the gross margin to 69.9% in FY2025. To be fair, the reliance on winter sales is still high, with nearly 80% of 2024 EBITDA stemming from peak winter quarter sales. Still, the company manufactures nearly three quarters of its products in Canada, reinforcing that heritage claim. You see the luxury positioning in pricing, with jackets often priced over $1,500 at key retailers.

Here's a quick look at the financial strength supporting this quality claim as of the most recent reporting periods:

Metric	Value (CAD)	Period End Date	Citation
Full Year Revenue	$1.35 billion	March 30, 2025 (FY2025)	1, 8
Full Year Gross Margin	69.9%	March 30, 2025 (FY2025)	1, 8
Q4 DTC Revenue	$314.1 million	March 30, 2025 (Q4 FY2025)	1, 8
Q2 DTC Comparable Sales Growth	10.2%	September 28, 2025 (Q2 FY2026)	13

Commitment to a fur-free policy and achieving carbon neutrality by 2025 (Scope 1 & 2).

The brand has fully committed to ethical sourcing shifts. Canada Goose Holdings Inc. ended the purchase of all fur by the end of 2021 and ceased manufacturing with fur by the end of 2022. On the climate front, the goal is net-zero Scope 1 and 2 emissions by 2025. The company actually achieved carbon neutrality as of March 2020 by investing in offsets equivalent to 200% of its annual greenhouse gas emissions, and it intends to maintain that offsetting level while transforming operations. Further material sustainability is targeted, with a goal to have 90% of fabrics bluesign® approved by 2025 (up from 32% in 2019). As of the fiscal year ending March 30, 2025, 99% of their packaging was made from sustainable materials.

Elevated, immersive retail experiences in flagship stores.

The physical footprint is a key part of the luxury experience. Canada Goose Holdings Inc. ended fiscal year 2025 with 74 stores globally. By the second quarter of fiscal 2026 (ended September 28, 2025), the total permanent store count grew to 77. This expansion includes strategic flagships in fashion capitals, such as the relocation of the Paris store to the Champs-Élysées in Q2 FY2026, and maintaining 27 stores in Mainland China. The stated long-term ambition is to double the direct retail fleet by 2028.

Diversified, style-forward collections (e.g., Snow Goose capsule) for year-round relevance.

To move beyond deep winter reliance, the brand is pushing diversification. The style-forward Snow Goose capsule, introduced under Creative Director Haider Ackermann, was noted as fueling momentum in Q4 FY2025. Apparel is the fastest-growing category for both the quarter and full fiscal year 2025. Specifically, sales of non-heavyweight-down items increased by 20% in the first quarter of FY2025, making up 46% of the fiscal 2024 sales base. This helps address the risk where nearly 80% of 2024 EBITDA came from peak winter sales.

Products built to last, supported by a secondhand resale platform.

The commitment to longevity is monetized through the Canada Goose Generations recommerce platform. This platform taps into the booming secondhand market, which is predicted to reach $350 billion globally by 2027. Consumers can trade in pre-loved items for a Canada Goose gift card, with compensation potentially reaching up to 60% of the current retail price. For the holiday season spanning November 3, 2025, to January 5, 2026, purchases made on Generations benefit from an extended return window of 30 days from purchase.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Customer Relationships

You're focused on how Canada Goose Holdings Inc. keeps its high-value customers engaged, which is key when you see their Direct-to-Consumer (DTC) revenue hit $998.9 million in Fiscal Year 2025. That DTC channel is where the luxury experience really lives, so let's break down the relationship strategies they are employing as of late 2025.

High-touch, personalized service in luxury retail environments

Canada Goose Holdings Inc. is actively enhancing its luxury retail execution, a stated priority for Fiscal 2025. This involves moving beyond simple transactions to create memorable, high-touch interactions. They ended Fiscal 2025 with a global store count of 74 permanent locations, having opened 4 net new permanent stores and converted 2 temporary ones during that year. The focus is on making every employee a true brand ambassador, not just a product expert, which is crucial for maintaining luxury pricing power.

The commitment to physical experience is clear in their flagship rollouts. For instance, the new concept flagship in Paris, located on Rue du Faubourg Saint-Honoré, is described as a "multi-sensory environment." This approach is being rolled out globally, following similar experiential flagships in Tokyo, Milan, and New York.

Here's a look at the DTC channel performance that these retail efforts are supporting:

Metric	Fiscal Year 2025 (Ended March 30, 2025)	Q4 Fiscal 2025
DTC Revenue (Reported)	$998.9 million	$314.1 million (up 15.7% YoY)
DTC Comparable Sales Growth	Down 3.6%	Up 6.8%
Total Permanent Stores (End of FY2025)	74	N/A

Digital engagement and e-commerce optimization for a seamless online experience

The digital relationship is just as important, especially since DTC revenue accounted for the vast majority of their sales. The company introduced its Eyewear collection in the fourth quarter of Fiscal 2025 as its first online product launch, signaling a strategic push for digital-first product introductions. To engage customers in key growth markets, they launched a live shopping channel on the Chinese platform Douyin during the second quarter of Fiscal 2025.

The main online domain, canadagoose.com, generated an estimated US$185 million in Gross Merchandise Volume (GMV) in 2024, with a forecast for a 0-5% growth rate in 2025. The conversion rate on that site was in the range of 3.0-3.5% in 2024. They are working to ensure the online experience mirrors the luxury feel of the store.

Loyalty and re-engagement driven by the resale platform's gift card compensation

The Generations recommerce platform is a direct tool for customer re-engagement, offering a circular economy path for their products. When consumers trade in pre-loved items, compensation is delivered via a Canada Goose gift card. This immediately loops the customer back into the ecosystem for a new purchase, either on the Generations site, the main Canada Goose website, or in a physical store. Trade-in customers can expect to receive up to 60 per cent of the current retail price in gift card value, depending on the item's condition. If you mail an item in, a flat rate of $25 is deducted from the trade-in value to cover shipping and handling.

Global brand storytelling and exclusive collaborations to foster community

Brand connection is fueled by narrative. The CEO noted that strong Q4 Fiscal 2025 results were 'fuelled by compelling storytelling.' A major highlight was the launch of the inaugural design from their first-ever Creative Director, Haider Ackermann, the Polar Bears International Hoodie. This campaign generated more than double the earned media impressions compared to their previously most successful campaign, showing a high level of community resonance.

• The brand's purpose platform uniting sustainability and values-based initiatives is called Humanature.
• The Fiscal 2025 strategy included the momentum around the Snow Goose capsule collection.
• The Paris flagship incorporates works from the brand's Art Collection, including pieces by Michael Belmore and Ningiukulu Teevee, paying homage to Inuit parkas and Northern artistry.

Dedicated VIP spaces in renovated flagships like the Paris Champs-Élysées store

Personalized, exclusive service is being physically manifested in their updated retail footprint. The newly unveiled Paris flagship on the Champs-Élysées is designed as a "multi-sensory environment" integrating digital storytelling and tactile materials. Furthermore, the renovated store in the Ginza district of Tokyo, unveiled in Q2 Fiscal 2025, specifically features a signature cold room and a VIP space. This signals a tiered approach to customer experience, reserving the highest level of personalization for their most valued clientele within these premium physical hubs.

Finance: draft 13-week cash view by Friday.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Channels

The Channels block for Canada Goose Holdings Inc. centers on a deliberate, multi-pronged approach to reach the luxury consumer, heavily weighted toward controlling the experience through Direct-to-Consumer (DTC) touchpoints.

Direct-to-Consumer (DTC) via permanent retail stores globally

The physical retail footprint is a key component of the luxury experience strategy. As of the second quarter of fiscal 2026, ended September 28, 2025, Canada Goose Holdings Inc. operated 77 permanent retail stores globally. This represents an expansion from the 74 stores reported at the end of fiscal year 2025, which ended March 30, 2025. The expansion includes strategic relocations, such as moving the Paris flagship store to the Champs-Élysées, featuring an elevated design and curated product selections.

• Total permanent retail stores globally as of Q2 FY2026: 77.
• Net new permanent stores opened in FY2025: 4.
• Concession-based shop-in-shops opened in Q3 FY2025: 2.

Direct-to-Consumer (DTC) via the global e-commerce platform

The digital channel is a significant growth engine, showing strong momentum in the most recent reported quarter. DTC revenue growth is outpacing the overall revenue trend, reflecting the company's strategic pivot. For the second quarter of fiscal 2026, DTC revenue grew by 21.8% to $126.6 million. This growth was fueled by a DTC comparable sales increase of 10.2%. The higher proportion of DTC revenue is directly linked to margin expansion, with the Gross Margin reaching 62.4% in Q2 FY2026, up from 61.3% in the prior year period.

Select, elevated wholesale partners (being rationalized for brand control)

Canada Goose Holdings Inc. is actively managing its wholesale channel to ensure brand alignment and control over luxury presentation. This rationalization is evident in the planned reduction of the wholesale order book. For the full fiscal year 2025, wholesale revenue decreased by 16.5%. In the second quarter of fiscal 2026, wholesale revenue saw a minor decline of 1.0% to $135.9 million, which the company stated was consistent with its planned channel discipline. The company's forward outlook projected a wholesale revenue decrease of 20% compared to the previous year (FY2025).

The channel performance comparison for Q2 FY2026 highlights this strategic shift:

Channel Metric	DTC (Direct-to-Consumer)	Wholesale
Revenue (Q2 FY2026)	$126.6 million	$135.9 million
Year-over-Year Revenue Change (Q2 FY2026)	Increased 21.8%	Decreased 1.0%
Comparable Sales Growth (Q2 FY2026)	Increased 10.2%	Not explicitly stated as a comparable metric
Full Year FY2025 Revenue Change	Increased 5.1%	Decreased 16.5%

Pop-up stores and temporary locations to test new markets before permanent openings

Temporary locations serve as flexible testing grounds for market viability before committing to long-term leases. The success of these tests directly informs the permanent retail expansion strategy. During fiscal year 2025, the company converted two temporary stores into permanent locations, alongside opening four net new permanent stores. This conversion activity shows a clear path from temporary presence to long-term commitment based on performance.

Secondhand resale platform for circularity and customer re-engagement

The 'Canada Goose Generations' recommerce platform is the dedicated channel for circularity, allowing customers to trade-in and shop for pre-loved styles. This platform is powered by Trove and operates in the US and Canada. The trade-in process provides compensation via a Canada Goose gift card, which can be used across the brand's channels, thereby re-engaging the customer within the primary ecosystem. This initiative aligns with the brand's sustainability focus, ensuring products have extended lifetimes.

• Platform name: Canada Goose Generations.
• Trade-in compensation method: Canada Goose gift card.
• Geographic availability for purchase: Canada or the United States.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Customer Segments

You're analyzing the customer base for Canada Goose Holdings Inc. as of late 2025, and the data clearly shows a pivot toward the direct consumer, which shapes who they are selling to.

The core customer base is increasingly reached through Direct-to-Consumer (DTC) channels, which generated $998.9 million in revenue for the full fiscal year 2025, representing a 5.1% increase year-over-year, while the Wholesale channel saw a significant decrease of 16.5% in the same period. The company ended fiscal 2025 with 74 stores globally, emphasizing a direct, luxury retail experience for these buyers. This focus on DTC, which also saw comparable sales growth of 6.8% in Q4 FY2025, points directly to consumers who seek out the brand experience.

The segments driving this revenue are diverse, moving beyond just extreme cold protection:

• Affluent, global luxury consumers in major metropolitan areas.
• Style-conscious, aspirational urban consumers seeking year-round luxury apparel.
• High-spending tourists, particularly in key European and Asian markets.
• Environmentally and socially conscious consumers valuing the fur-free and sustainability commitments.
• Extreme weather adventurers and professionals needing high-performance gear.

Geographically, the Asia-Pacific (APAC) region is a major growth engine, with revenue reaching $30.8 million in Q1 FY2026, marking a 26% year-over-year increase, driven by Mainland China and Japan. In contrast, North America revenue declined 3% in the same quarter, though the US specifically saw an 8.4% sales increase in a different reported quarter. The EMEA segment, while seeing a 10% revenue fall in Q1 FY2026, noted improvements in tourist traffic, suggesting that high-spending tourists remain a vital, albeit volatile, segment.

The shift in product focus is also segment-defining. The momentum around the Snow Goose capsule and growth in non-parka categories like apparel, wind wear, and footwear show the brand is capturing the style-conscious consumer looking for transitional luxury pieces. Furthermore, the company's commitment to its 'Humanature' platform directly targets the environmentally aware buyer. Canada Goose Holdings Inc. reported achieving a 25% reduction in Scope 3 emissions year-over-year in fiscal 2025, and maintains its 2025 goal to transition 90% of materials to Preferred Fibres and Materials (PFMs).

Here is a breakdown of the revenue channel focus, which reflects the direct relationship with the luxury consumer:

Metric	Value (FY2025, CAD)	Channel Focus
Total Revenue	$1.35 billion	Overall Business Health
DTC Revenue	$998.9 million	Affluent, Global Luxury Consumers
Wholesale Revenue Change	Down 16.5%	Rationalizing lower-tier partners
Global Permanent Store Count (End FY2025)	74	Luxury Retail Execution

The heritage segment-adventurers needing high-performance gear-is underpinned by the fact that 75% of the company's products are made in Canada, which also helps them navigate US tariffs. This speaks to the segment valuing authentic, high-quality, Canadian-made performance gear. If onboarding takes 14+ days, churn risk rises, which is why the DTC channel's focus on sharp retail execution is so critical for this demanding customer.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Cost Structure

The Cost Structure for Canada Goose Holdings Inc. is heavily weighted toward product creation and the build-out of its Direct-to-Consumer (DTC) network, reflecting its premium positioning.

High cost of goods sold due to premium materials and Canadian manufacturing labor. The commitment to manufacturing nearly three quarters of its products in Canada results in a higher cost base compared to competitors with lower-cost sourcing locations. For the full fiscal year 2025, which ended March 30, 2025, the Cost of Goods Sold (COGS) was approximately CAD405.3 million, calculated from the reported total revenue of CAD1,348.4 million and a Gross Margin of 69.9% for the year. The reported COGS for the five years ending March 2025 averaged 292.9 million in US dollars, with the March 2025 figure being a 5-year low at 283.1 million US dollars.

Significant Selling, General, and Administrative (SG&A) expenses from retail network expansion. The investment in the DTC channel directly impacts SG&A. For the third quarter of fiscal 2025 (ended December 29, 2024), SG&A expenses were $247.7 million Canadian dollars. For the fourth quarter of fiscal 2025, SG&A was $219.3 million Canadian dollars, with the increase in the prior period attributed to strategic investments to expand the global retail network.

Planned increase in marketing spend to build brand heat and awareness. Marketing costs are being intentionally increased to support brand elevation initiatives, such as the launch of the Snow Goose collection. This planned increase in marketing spend was a noted factor in the SG&A increase for the third quarter of fiscal 2025 and was planned to continue with Fall/Winter 2025 campaigns into fiscal 2026.

Costs associated with supply chain agility and sustainability initiatives. While specific, isolated figures for sustainability costs aren't always broken out, the overall operational efficiency goal speaks to managing these costs. The company set a goal to reach $150 million in saved and avoided operating costs by the end of fiscal 2028, which includes streamlining operations to support growth.

Operating costs for 77 global permanent retail stores. The company is actively growing its physical footprint to enhance the luxury experience. At the end of the third quarter of fiscal 2025, the total permanent store count was 74. The company plans to open more stores than the four it opened in fiscal 2024-25, with new flagships planned for Milan and Paris in the current fiscal year.

Here's a quick look at the key financial components impacting the cost structure based on fiscal 2025 reporting:

Cost Component	Fiscal Year 2025 Amount (CAD)	Reference Period
Total Revenue	CAD1,348.4 million	Full Year Ended March 30, 2025
Cost of Goods Sold (Derived)	CAD405.3 million	Full Year Ended March 30, 2025
Gross Profit Margin	69.9%	Full Year Ended March 30, 2025
SG&A Expenses	$247.7 million	Third Quarter Ended December 29, 2024
SG&A Expenses	$219.3 million	Fourth Quarter Ended March 30, 2025
Permanent Retail Stores	74	End of Third Quarter Fiscal 2025

The operational expenses are being managed with a clear focus on the DTC channel, which is driving higher revenue per square foot but also higher initial fixed costs.

• Store expenses, such as labor, increased due to the expansion of the global retail network.
• The company noted non-recurrence of costs related to the Transformation Program in Q3 fiscal 2025 SG&A reduction.
• DTC revenue for the full year 2025 reached $998.9 million Canadian dollars.
• Wholesale revenue decreased by 16.5% in fiscal 2025 as the company rationalized its client base.
• The company is aiming for DTC channels to account for 80% of total revenue by 2028.

Finance: draft 13-week cash view by Friday.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Revenue Streams

You're looking at the money-making engine for Canada Goose Holdings Inc. as of late 2025, focusing strictly on the hard numbers from the most recent full fiscal year.

The overall revenue picture for Fiscal Year 2025 shows a total of $1,348.4 million (all amounts in Canadian dollars unless specified otherwise). This total reflects a deliberate strategic pivot toward channels the company can control more closely, which generally means better margins, even if overall top-line growth is modest.

The Direct-to-Consumer (DTC) channel remains the dominant revenue driver, which is key for a luxury brand focused on full-price selling and brand experience. DTC sales reached $998.9 million in FY2025, marking a 5.1% increase year-over-year. This channel includes revenue from the company's own physical stores and its e-commerce platform.

The strategy of reducing exposure to external partners is clear in the Wholesale segment. This revenue stream comes from a reduced number of high-end retail partners, reflecting the ongoing effort to elevate brand positioning. For FY2025, Wholesale revenue was $260.8 million.

Here's a quick look at the full-year revenue composition:

Revenue Stream	FY2025 Revenue (CA$ Millions)	Percentage of Total Revenue
Direct-to-Consumer (DTC)	998.9	74.1%
Wholesale	260.8	19.3%
Other Revenue	88.7	6.6%
Total Revenue	1,348.4	100.0%

The Other revenue category also saw growth, increasing to $88.7 million in FY2025, up 25.3% from the prior year. This segment often captures smaller, non-core revenue sources.

The growth in the DTC segment is supported by the expansion of the physical footprint. The company ended fiscal 2025 with 74 stores globally, following the opening of four new permanent stores during the year, which contributed to the total revenue figure.

Beyond the core outerwear, Canada Goose Holdings Inc. is actively growing revenue from other product lines to smooth out seasonality. You can expect revenue contribution from:

• Knitwear collections.
• Footwear offerings.
• Accessories lines.

The focus on these year-round categories helps diversify the revenue base away from reliance on cold-weather gear.