Canada Goose Holdings Inc. (GOOS): Business Model Canvas [Jan-2025 Mis à jour]

Dans le paysage glacial des vêtements d'hiver haut de gamme, le Canada Goose est devenu un phare de luxe et de performance, passant d'un petit fabricant canadien à une puissance mondiale de la mode. Ce billet de blog décolle les couches de leur modèle commercial sophistiqué, révélant comment cette marque emblématique tisse l'innovation, l'artisanat et le positionnement stratégique pour dominer le marché des vêtements d'extérieur haut de gamme. Préparez-vous à plonger profondément dans la toile complexe qui entraîne un succès remarquable de Canada Goose, explorant comment ils ont transformé la protection contre les météo extrêmes en une déclaration de mode mondiale.

Canada Goose Holdings Inc. (GOOS) - Modèle d'entreprise: partenariats clés

Partenariats de fabrication stratégique au Canada

Canada Goose maintient 5 installations de fabrication au Canada, avec des emplacements principaux dans:

• Toronto, Ontario
• Winnipeg, Manitoba
• Montréal, Québec

Partenaire de fabrication	Emplacement	Capacité de production
Fabrication textile du Canada Goose	Toronto, sur	250 000 vestes par an
Installation de production de Winnipeg	Winnipeg, MB	180 000 unités par an

Collaborations au détail

Canada Goose s'associe à 350+ détaillants premium dans le monde entier, y compris:

• Nordstrom
• Saks Fifth Avenue
• Neiman Marcus

Accords de distribution en gros

Les partenariats internationaux de mode de luxe comprennent:

Région	Nombre de points de vente	Contribution des revenus
Europe	125 points de vente	92,4 millions de dollars (2023)
Asie-Pacifique	87 points de vente	76,2 millions de dollars (2023)

Partenariats de plate-forme numérique

Les partenariats de commerce électronique et de marketing en ligne comprennent:

• Plateforme Shopify Plus
• Google Marketing Plateforme
• Facebook / Meta Advertising Network

Plate-forme numérique	Métriques d'engagement	Ventes en ligne
Commerce électronique direct	2,3 millions de visiteurs uniques	184,6 millions de dollars (2023)
Détaillants en ligne tiers	1,7 million de visiteurs uniques	112,3 millions de dollars (2023)

Canada Goose Holdings Inc. (GOOS) - Modèle d'entreprise: activités clés

Conception et développement de vêtements et accessoires d'hiver premium

Canada Goose a investi 22,6 millions de dollars dans la recherche et le développement au cours de l'exercice 2023. Le développement de produits se concentre sur les vêtements d'extérieur techniques avec des caractéristiques de conception spécialisées.

Catégorie de conception	Investissement annuel	Types de produits
Vestes d'hiver	12,4 millions de dollars	Parkas, vestes en bas
Accessoires	5,2 millions de dollars	Gants, chapeaux, foulards
Vêtements techniques	4,8 millions de dollars	Couches de performance

Recherche innovante de produits et développement de tissus technologiques

Canada Goose maintient 3 centres de recherche primaires à Toronto, au Canada, axés sur l'innovation des tissus.

• Développé la technologie propriétaire de la technologie de la technologie arctique
• Utilise des matériaux d'isolation thermique avancés
• Implémente des stratégies de recherche de tissus durables

Stratégies mondiales de marketing et de positionnement de la marque

Les dépenses de marketing ont atteint 81,3 millions de dollars au cours de l'exercice 2023, ce qui représente 12,4% des revenus totaux.

Canal de marketing	Pourcentage d'allocation	Cible principale
Marketing numérique	45%	Professionnels urbains mondiaux
Partenariats de vente au détail	25%	Magasins de luxe
Campagnes d'influence	15%	Segments de mode et d'aventure
Médias traditionnels	15%	Large base de consommateurs

Gestion des ventes de détail et directe aux consommateurs

Le canal direct au consommateur a généré 516,8 millions de dollars de revenus pour l'exercice 2023, ce qui représente 38,2% du total des ventes.

• Exploite 24 magasins de détail de marque dans le monde entier
• Plateforme de commerce électronique disponible dans 14 pays
• Mise en œuvre de la stratégie de vente au détail omnicanal

Pratiques de durabilité et de fabrication éthique

Les investissements en durabilité ont totalisé 7,4 millions de dollars au cours de l'exercice 2023, en se concentrant sur l'approvisionnement et la fabrication responsables.

Initiative de durabilité	Investissement	Cible de conformité
Norme en baisse responsable	3,2 millions de dollars	100% certifié par 2025
Programme de neutralité en carbone	2,6 millions de dollars	Net zéro d'ici 2030
Fabrication éthique	1,6 million de dollars	Pratiques de travail équitables

Canada Goose Holdings Inc. (GOOS) - Modèle d'entreprise: Ressources clés

Technologies de tissu et d'isolation propriétaires

Canada Goose utilise Technologie de tissu PBI (Polar Bear International) pour une protection contre le froid extrême. Leur remplissage du bas propriétaire a une cote de puissance de 800 remplaçants, offrant une isolation supérieure.

Technologie	Spécification	Métrique de performance
Remplissage vers le bas	Power 800-Fill	Ratio de chaleur / poids de 0,9
Composition de tissu	Nylon technique de qualité arctique	-40 ° C Résistance à la température

Solide réputation de marque dans les vêtements d'extérieur hivernal de luxe

L'évaluation de la marque de Canada Goose en 2023 a atteint 1,8 milliard de dollars. Reconnaissance mondiale de marque dans 38 pays.

Talent de conception et d'ingénierie

• Équipe de R&D de 127 designers spécialisés
• Expérience d'ingénierie moyenne: 12,5 ans
• 3 centres d'innovation dédiés à Toronto, Canada

Infrastructure mondiale de la chaîne d'approvisionnement

Emplacement de fabrication	Installations	Capacité de production annuelle
Canada	5 installations de fabrication	750 000 vestes par an
International	3 sites de production internationaux	250 000 unités supplémentaires

Portefeuilles de propriété intellectuelle et de marque

Canada Goose détient 47 marques enregistrées À l'échelle mondiale, avec une protection des brevets sur les marchés clés, notamment l'Amérique du Nord, l'Europe et l'Asie.

• Valeur du portefeuille de brevets: 62,3 millions de dollars
• Couverture d'enregistrement des marques: 15 pays
• Brevets de conception actifs: 23

Canada Goose Holdings Inc. (GOOS) - Modèle d'entreprise: propositions de valeur

Vêtements d'hiver et accessoires d'hiver premium et hautes performances

Gamme de prix de détail moyenne: 495 $ - 1 795 $ par veste. Les gammes de produits comprennent:

Catégorie de produits	Prix ​​moyen	Volume des ventes annuelles
Parkas	$995	350 000 unités
Vestes légères	$695	250 000 unités
Accessoires	$250	175 000 unités

Chaleur et protection supérieures dans des conditions météorologiques extrêmes

Spécifications techniques:

• Évaluation de température: -30 ° C à -50 ° C
• Power de remplissage vers le bas: 625-800 Remplir
• Technologie de tissu résistant à l'eau
• Matériaux de performance testés en arctique

Fashion de luxe et positionnement du symbole de statut

Métriques de positionnement de la marque:

Segment de marché	Perception du consommateur	Prime de marque
Mode de luxe	85% de perception premium	40 à 60% de prime de prix
Performancewear	92% de crédibilité technique	30 à 50% de prime de prix

Engagement envers la fabrication éthique et durable

Mesures de durabilité:

• Certifié à 100% responsable de la norme vers le bas (RDS)
• Engagement de fabrication neutre en carbone d'ici 2025
• Utilisation des matériaux recyclés: 15% de la gamme de produits

Héritage et artisanat canadien distinctif

Détails de fabrication et de patrimoine:

• 80% de la production reste au Canada
• Installations de fabrication: Toronto, Winnipeg
• Tiration moyenne des travailleurs: 12 ans

Canada Goose Holdings Inc. (GOOS) - Modèle d'entreprise: relations avec les clients

Expériences de service client personnalisé

Canada Goose propose un service client personnalisé via plusieurs canaux:

• Équipe de support client dédiée disponible par téléphone, e-mail et chat en direct
• Recommandations de produits personnalisés en fonction de l'historique des achats des clients
• Représentants individuels du service client pour les clients de grande valeur

Canal de service client	Temps de réponse moyen	Taux de satisfaction client
Support téléphonique	12 minutes	92%
Assistance par e-mail	24 heures	88%
Chat en direct	8 minutes	95%

Programme de fidélité et de récompenses

Canada Goose conserve un programme de fidélité structuré avec les caractéristiques suivantes:

• Système de récompense basé sur des points pour les achats répétés
• Accès exclusif aux produits en édition limitée
• Récompenses d'anniversaire personnalisées

Métrique du programme de fidélité	2023 données
Membres du programme de fidélité totale	185,000
Dépenses moyennes par membre de fidélité	$1,250
Taux d'achat répété	37%

Engager la communauté des médias sociaux et de la marque numérique

Métriques d'engagement numérique pour l'oie canadienne:

Plateforme de médias sociaux	Abonnés	Taux d'engagement
Instagram	2,1 millions	3.8%
Facebook	1,5 million	2.5%
Tiktok	750,000	5.2%

Interaction directe du client en ligne

Statistiques d'interaction du client en ligne:

• Taux de conversion du site Web du commerce électronique: 4,2%
• Durée moyenne de session en ligne: 6,5 minutes
• Trafic mobile: 62% du trafic Web total

Lancements de produits exclusifs et collections en édition limitée

Type de collection	Nombre de lancements en 2023	Temps de vente moyen
Collaborations en édition limitée	7	45 minutes
Collections exclusives saisonnières	4	3 heures

Canada Goose Holdings Inc. (GOOS) - Modèle d'entreprise: canaux

Site Web de commerce électronique appartenant à l'entreprise

Au troisième trimestre 2023, le canal de vente en ligne direct au consommateur de Canada Goose a généré 124,7 millions de dollars de revenus, ce qui représente 32,8% des revenus totaux.

Métriques des canaux en ligne	2023 données
Revenus de commerce électronique	124,7 millions de dollars
Pourcentage du total des revenus	32.8%
Visiteurs du site Web mondial	5,2 millions de visiteurs uniques

Magasins phares mondiaux de la vente au détail

Canada Goose fonctionne 20 magasins phares de détail détenus sur les principaux marchés mondiaux, notamment:

• Amérique du Nord: 12 magasins
• Europe: 5 magasins
• Asie-Pacifique: 3 magasins

Partenariats de grands magasins premium

Canada Goose maintient des partenariats stratégiques avec plus de 750 emplacements de vente au détail premium dans le monde, notamment:

• Nordstrom
• Saks Fifth Avenue
• Harcèlement
• Galeries Lafayette

Métriques de partenariat de vente au détail	2023 données
Total des partenaires de vente au détail	750+
Revenus de gros	253,6 millions de dollars

Réseaux de distribution en gros

Canada Goose distribue dans 35 pays, avec des marchés clés, notamment:

• États-Unis
• Canada
• Chine
• Royaume-Uni
• Japon

Plateformes de marketing numérique et médias sociaux

Mesures d'engagement des médias sociaux à partir de 2023:

Plate-forme	Nombre de suiveurs
Instagram	2,1 millions
Facebook	1,5 million
Tiktok	450,000

Canada Goose Holdings Inc. (GOOS) - Modèle d'entreprise: segments de clientèle

Consommateurs de vêtements d'hiver de luxe

Revenu annuel moyen des ménages: 250 000 $ +

Caractéristiques du segment	Pourcentage
Individus à haute nette	42%
Acheteurs de produits de luxe	38%
Acheteurs de vêtements d'hiver premium	55%

Passionnés de plein air et d'aventure

Taille du marché cible dans le monde: 87 millions de consommateurs

• Tranche d'âge: 25 à 45 ans
• Dépenses annuelles moyennes d'extérieur annuelles: 1 200 $
• Concentration géographique primaire: Amérique du Nord, Europe

Professionnels urbains à revenu élevé

Revenu annuel médian: 185 000 $

Marchés urbains	Pénétration du marché
New York	24%
Toronto	31%
Londres	19%

Millennials conscients de la mode et Gen Z

Target démographique: 18-40 ans

• Taux d'engagement des médias sociaux: 7,2%
• Dépenses moyennes sur les vêtements d'extérieur: 650 $ par an
• Pourcentage de fidélité de la marque: 62%

Marchés internationaux

Couverture d'expansion du marché mondial: 38 pays

Région	Contribution des revenus
Amérique du Nord	68%
Asie-Pacifique	22%
Europe	10%

Canada Goose Holdings Inc. (GOOS) - Modèle d'entreprise: Structure des coûts

Sourcing de matériaux premium à coût élevé

Canada Goose Sources de matériaux de haute qualité avec des implications de coûts importantes:

• GOOSE DE GRADE ARCTIQUE: 50 $ - 75 $ la livre
• COYOTE FUR TUM: 300 $ - 500 $ par pelt
• Tissus techniques spécialisés: 40 $ - 60 $ par cour linéaire

Catégorie de matériel	Coût d'approvisionnement annuel	Pourcentage du coût total
Oie vers le bas	18,5 millions de dollars	35%
Tissus techniques	12,3 millions de dollars	23%
Fourrure et garnitures	9,7 millions de dollars	18%

Investissements de recherche et développement

Dépenses de R&D pour l'exercice 2023:

• Dépenses totales de R&D: 22,4 millions de dollars
• Pourcentage de revenus: 3,6%
• Domaines d'intervention principaux: technologie thermique, matériaux durables

Dépenses mondiales de marketing et de positionnement de la marque

Répartition des coûts de marketing:

Canal de marketing	Dépenses annuelles	Pourcentage du budget marketing
Marketing numérique	15,6 millions de dollars	42%
Publicité au détail	11,2 millions de dollars	30%
Partenariats d'influence	6,8 millions de dollars	18%

Opérations de fabrication et de chaîne d'approvisionnement

Structure des coûts de fabrication:

• Total des dépenses de fabrication: 87,3 millions de dollars
• Installations de production: Canada, États-Unis
• Coût de production moyen par veste: 350 $ - 500 $

Maintenance des infrastructures de vente au détail et de distribution

Coûts d'infrastructure et de distribution:

Catégorie d'infrastructure	Dépenses annuelles	Pourcentage des coûts totaux
Opérations de magasin de détail	42,6 millions de dollars	28%
Entretien de l'entrepôt	19,3 millions de dollars	13%
Logistique de distribution	33,7 millions de dollars	22%

Canada Goose Holdings Inc. (GOOS) - Modèle d'entreprise: Strots de revenus

Ventes en ligne directes aux consommateurs

Pour l'exercice 2023, Canada Goose a déclaré des ventes en ligne directement aux consommateurs de 359,3 millions de dollars, ce qui représente 39,1% des revenus totaux.

Revenus de magasins de détail

Type d'emplacement de vente au détail	Nombre de magasins (2023)	Contribution des revenus
Magasins phares	20	187,6 millions de dollars
Lieux de vente au détail	26	215,4 millions de dollars

Canaux de distribution en gros

Les revenus en gros de l'exercice 2023 étaient de 308,4 millions de dollars, représentant 33,6% du total des revenus de l'entreprise.

• Les principaux partenaires de gros incluent Nordstrom, Saks Fifth Avenue
• Comptes internationaux de gros: 650+ détaillants mondiaux

Expansion du marché international

Région	Revenus (2023)	Taux de croissance
États-Unis	456,2 millions de dollars	12.4%
Marchés internationaux	264,7 millions de dollars	18.6%

Accessoires et gammes de produits complémentaires

Revenus accessoires et complémentaires des produits en 2023: 82,5 millions de dollars, ce qui représente 9% des revenus totaux.

• Les catégories de produits comprennent:
  • Accessoires d'hiver
  • Vestes légères
  • Chaussure
  • Sacs

Total des revenus de l'entreprise pour l'exercice 2023: 917,4 millions de dollars

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Canada Goose Holdings Inc. over competitors, grounded in their latest reported numbers. It's about performance, ethics, and experience, all wrapped up in a luxury package.

Performance luxury outerwear with Canadian heritage and uncompromising quality.

The value proposition starts with the product's inherent quality, which translates directly into financial performance. For the full fiscal year 2025, which ended March 30, 2025, Canada Goose Holdings Inc. generated total revenue of $1.35 billion (CAD). The Direct-to-Consumer (DTC) channel, which emphasizes this direct relationship and brand control, was a major driver, contributing $998.9 million (CAD) in revenue for FY2025, representing a 5.1% increase year-over-year. This focus on DTC also helped lift the gross margin to 69.9% in FY2025. To be fair, the reliance on winter sales is still high, with nearly 80% of 2024 EBITDA stemming from peak winter quarter sales. Still, the company manufactures nearly three quarters of its products in Canada, reinforcing that heritage claim. You see the luxury positioning in pricing, with jackets often priced over $1,500 at key retailers.

Here's a quick look at the financial strength supporting this quality claim as of the most recent reporting periods:

Metric	Value (CAD)	Period End Date	Citation
Full Year Revenue	$1.35 billion	March 30, 2025 (FY2025)	1, 8
Full Year Gross Margin	69.9%	March 30, 2025 (FY2025)	1, 8
Q4 DTC Revenue	$314.1 million	March 30, 2025 (Q4 FY2025)	1, 8
Q2 DTC Comparable Sales Growth	10.2%	September 28, 2025 (Q2 FY2026)	13

Commitment to a fur-free policy and achieving carbon neutrality by 2025 (Scope 1 & 2).

The brand has fully committed to ethical sourcing shifts. Canada Goose Holdings Inc. ended the purchase of all fur by the end of 2021 and ceased manufacturing with fur by the end of 2022. On the climate front, the goal is net-zero Scope 1 and 2 emissions by 2025. The company actually achieved carbon neutrality as of March 2020 by investing in offsets equivalent to 200% of its annual greenhouse gas emissions, and it intends to maintain that offsetting level while transforming operations. Further material sustainability is targeted, with a goal to have 90% of fabrics bluesign® approved by 2025 (up from 32% in 2019). As of the fiscal year ending March 30, 2025, 99% of their packaging was made from sustainable materials.

Elevated, immersive retail experiences in flagship stores.

The physical footprint is a key part of the luxury experience. Canada Goose Holdings Inc. ended fiscal year 2025 with 74 stores globally. By the second quarter of fiscal 2026 (ended September 28, 2025), the total permanent store count grew to 77. This expansion includes strategic flagships in fashion capitals, such as the relocation of the Paris store to the Champs-Élysées in Q2 FY2026, and maintaining 27 stores in Mainland China. The stated long-term ambition is to double the direct retail fleet by 2028.

Diversified, style-forward collections (e.g., Snow Goose capsule) for year-round relevance.

To move beyond deep winter reliance, the brand is pushing diversification. The style-forward Snow Goose capsule, introduced under Creative Director Haider Ackermann, was noted as fueling momentum in Q4 FY2025. Apparel is the fastest-growing category for both the quarter and full fiscal year 2025. Specifically, sales of non-heavyweight-down items increased by 20% in the first quarter of FY2025, making up 46% of the fiscal 2024 sales base. This helps address the risk where nearly 80% of 2024 EBITDA came from peak winter sales.

Products built to last, supported by a secondhand resale platform.

The commitment to longevity is monetized through the Canada Goose Generations recommerce platform. This platform taps into the booming secondhand market, which is predicted to reach $350 billion globally by 2027. Consumers can trade in pre-loved items for a Canada Goose gift card, with compensation potentially reaching up to 60% of the current retail price. For the holiday season spanning November 3, 2025, to January 5, 2026, purchases made on Generations benefit from an extended return window of 30 days from purchase.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Customer Relationships

You're focused on how Canada Goose Holdings Inc. keeps its high-value customers engaged, which is key when you see their Direct-to-Consumer (DTC) revenue hit $998.9 million in Fiscal Year 2025. That DTC channel is where the luxury experience really lives, so let's break down the relationship strategies they are employing as of late 2025.

High-touch, personalized service in luxury retail environments

Canada Goose Holdings Inc. is actively enhancing its luxury retail execution, a stated priority for Fiscal 2025. This involves moving beyond simple transactions to create memorable, high-touch interactions. They ended Fiscal 2025 with a global store count of 74 permanent locations, having opened 4 net new permanent stores and converted 2 temporary ones during that year. The focus is on making every employee a true brand ambassador, not just a product expert, which is crucial for maintaining luxury pricing power.

The commitment to physical experience is clear in their flagship rollouts. For instance, the new concept flagship in Paris, located on Rue du Faubourg Saint-Honoré, is described as a "multi-sensory environment." This approach is being rolled out globally, following similar experiential flagships in Tokyo, Milan, and New York.

Here's a look at the DTC channel performance that these retail efforts are supporting:

Metric	Fiscal Year 2025 (Ended March 30, 2025)	Q4 Fiscal 2025
DTC Revenue (Reported)	$998.9 million	$314.1 million (up 15.7% YoY)
DTC Comparable Sales Growth	Down 3.6%	Up 6.8%
Total Permanent Stores (End of FY2025)	74	N/A

Digital engagement and e-commerce optimization for a seamless online experience

The digital relationship is just as important, especially since DTC revenue accounted for the vast majority of their sales. The company introduced its Eyewear collection in the fourth quarter of Fiscal 2025 as its first online product launch, signaling a strategic push for digital-first product introductions. To engage customers in key growth markets, they launched a live shopping channel on the Chinese platform Douyin during the second quarter of Fiscal 2025.

The main online domain, canadagoose.com, generated an estimated US$185 million in Gross Merchandise Volume (GMV) in 2024, with a forecast for a 0-5% growth rate in 2025. The conversion rate on that site was in the range of 3.0-3.5% in 2024. They are working to ensure the online experience mirrors the luxury feel of the store.

Loyalty and re-engagement driven by the resale platform's gift card compensation

The Generations recommerce platform is a direct tool for customer re-engagement, offering a circular economy path for their products. When consumers trade in pre-loved items, compensation is delivered via a Canada Goose gift card. This immediately loops the customer back into the ecosystem for a new purchase, either on the Generations site, the main Canada Goose website, or in a physical store. Trade-in customers can expect to receive up to 60 per cent of the current retail price in gift card value, depending on the item's condition. If you mail an item in, a flat rate of $25 is deducted from the trade-in value to cover shipping and handling.

Global brand storytelling and exclusive collaborations to foster community

Brand connection is fueled by narrative. The CEO noted that strong Q4 Fiscal 2025 results were 'fuelled by compelling storytelling.' A major highlight was the launch of the inaugural design from their first-ever Creative Director, Haider Ackermann, the Polar Bears International Hoodie. This campaign generated more than double the earned media impressions compared to their previously most successful campaign, showing a high level of community resonance.

• The brand's purpose platform uniting sustainability and values-based initiatives is called Humanature.
• The Fiscal 2025 strategy included the momentum around the Snow Goose capsule collection.
• The Paris flagship incorporates works from the brand's Art Collection, including pieces by Michael Belmore and Ningiukulu Teevee, paying homage to Inuit parkas and Northern artistry.

Dedicated VIP spaces in renovated flagships like the Paris Champs-Élysées store

Personalized, exclusive service is being physically manifested in their updated retail footprint. The newly unveiled Paris flagship on the Champs-Élysées is designed as a "multi-sensory environment" integrating digital storytelling and tactile materials. Furthermore, the renovated store in the Ginza district of Tokyo, unveiled in Q2 Fiscal 2025, specifically features a signature cold room and a VIP space. This signals a tiered approach to customer experience, reserving the highest level of personalization for their most valued clientele within these premium physical hubs.

Finance: draft 13-week cash view by Friday.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Channels

The Channels block for Canada Goose Holdings Inc. centers on a deliberate, multi-pronged approach to reach the luxury consumer, heavily weighted toward controlling the experience through Direct-to-Consumer (DTC) touchpoints.

Direct-to-Consumer (DTC) via permanent retail stores globally

The physical retail footprint is a key component of the luxury experience strategy. As of the second quarter of fiscal 2026, ended September 28, 2025, Canada Goose Holdings Inc. operated 77 permanent retail stores globally. This represents an expansion from the 74 stores reported at the end of fiscal year 2025, which ended March 30, 2025. The expansion includes strategic relocations, such as moving the Paris flagship store to the Champs-Élysées, featuring an elevated design and curated product selections.

• Total permanent retail stores globally as of Q2 FY2026: 77.
• Net new permanent stores opened in FY2025: 4.
• Concession-based shop-in-shops opened in Q3 FY2025: 2.

Direct-to-Consumer (DTC) via the global e-commerce platform

The digital channel is a significant growth engine, showing strong momentum in the most recent reported quarter. DTC revenue growth is outpacing the overall revenue trend, reflecting the company's strategic pivot. For the second quarter of fiscal 2026, DTC revenue grew by 21.8% to $126.6 million. This growth was fueled by a DTC comparable sales increase of 10.2%. The higher proportion of DTC revenue is directly linked to margin expansion, with the Gross Margin reaching 62.4% in Q2 FY2026, up from 61.3% in the prior year period.

Select, elevated wholesale partners (being rationalized for brand control)

Canada Goose Holdings Inc. is actively managing its wholesale channel to ensure brand alignment and control over luxury presentation. This rationalization is evident in the planned reduction of the wholesale order book. For the full fiscal year 2025, wholesale revenue decreased by 16.5%. In the second quarter of fiscal 2026, wholesale revenue saw a minor decline of 1.0% to $135.9 million, which the company stated was consistent with its planned channel discipline. The company's forward outlook projected a wholesale revenue decrease of 20% compared to the previous year (FY2025).

The channel performance comparison for Q2 FY2026 highlights this strategic shift:

Channel Metric	DTC (Direct-to-Consumer)	Wholesale
Revenue (Q2 FY2026)	$126.6 million	$135.9 million
Year-over-Year Revenue Change (Q2 FY2026)	Increased 21.8%	Decreased 1.0%
Comparable Sales Growth (Q2 FY2026)	Increased 10.2%	Not explicitly stated as a comparable metric
Full Year FY2025 Revenue Change	Increased 5.1%	Decreased 16.5%

Pop-up stores and temporary locations to test new markets before permanent openings

Temporary locations serve as flexible testing grounds for market viability before committing to long-term leases. The success of these tests directly informs the permanent retail expansion strategy. During fiscal year 2025, the company converted two temporary stores into permanent locations, alongside opening four net new permanent stores. This conversion activity shows a clear path from temporary presence to long-term commitment based on performance.

Secondhand resale platform for circularity and customer re-engagement

The 'Canada Goose Generations' recommerce platform is the dedicated channel for circularity, allowing customers to trade-in and shop for pre-loved styles. This platform is powered by Trove and operates in the US and Canada. The trade-in process provides compensation via a Canada Goose gift card, which can be used across the brand's channels, thereby re-engaging the customer within the primary ecosystem. This initiative aligns with the brand's sustainability focus, ensuring products have extended lifetimes.

• Platform name: Canada Goose Generations.
• Trade-in compensation method: Canada Goose gift card.
• Geographic availability for purchase: Canada or the United States.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Customer Segments

You're analyzing the customer base for Canada Goose Holdings Inc. as of late 2025, and the data clearly shows a pivot toward the direct consumer, which shapes who they are selling to.

The core customer base is increasingly reached through Direct-to-Consumer (DTC) channels, which generated $998.9 million in revenue for the full fiscal year 2025, representing a 5.1% increase year-over-year, while the Wholesale channel saw a significant decrease of 16.5% in the same period. The company ended fiscal 2025 with 74 stores globally, emphasizing a direct, luxury retail experience for these buyers. This focus on DTC, which also saw comparable sales growth of 6.8% in Q4 FY2025, points directly to consumers who seek out the brand experience.

The segments driving this revenue are diverse, moving beyond just extreme cold protection:

• Affluent, global luxury consumers in major metropolitan areas.
• Style-conscious, aspirational urban consumers seeking year-round luxury apparel.
• High-spending tourists, particularly in key European and Asian markets.
• Environmentally and socially conscious consumers valuing the fur-free and sustainability commitments.
• Extreme weather adventurers and professionals needing high-performance gear.

Geographically, the Asia-Pacific (APAC) region is a major growth engine, with revenue reaching $30.8 million in Q1 FY2026, marking a 26% year-over-year increase, driven by Mainland China and Japan. In contrast, North America revenue declined 3% in the same quarter, though the US specifically saw an 8.4% sales increase in a different reported quarter. The EMEA segment, while seeing a 10% revenue fall in Q1 FY2026, noted improvements in tourist traffic, suggesting that high-spending tourists remain a vital, albeit volatile, segment.

The shift in product focus is also segment-defining. The momentum around the Snow Goose capsule and growth in non-parka categories like apparel, wind wear, and footwear show the brand is capturing the style-conscious consumer looking for transitional luxury pieces. Furthermore, the company's commitment to its 'Humanature' platform directly targets the environmentally aware buyer. Canada Goose Holdings Inc. reported achieving a 25% reduction in Scope 3 emissions year-over-year in fiscal 2025, and maintains its 2025 goal to transition 90% of materials to Preferred Fibres and Materials (PFMs).

Here is a breakdown of the revenue channel focus, which reflects the direct relationship with the luxury consumer:

Metric	Value (FY2025, CAD)	Channel Focus
Total Revenue	$1.35 billion	Overall Business Health
DTC Revenue	$998.9 million	Affluent, Global Luxury Consumers
Wholesale Revenue Change	Down 16.5%	Rationalizing lower-tier partners
Global Permanent Store Count (End FY2025)	74	Luxury Retail Execution

The heritage segment-adventurers needing high-performance gear-is underpinned by the fact that 75% of the company's products are made in Canada, which also helps them navigate US tariffs. This speaks to the segment valuing authentic, high-quality, Canadian-made performance gear. If onboarding takes 14+ days, churn risk rises, which is why the DTC channel's focus on sharp retail execution is so critical for this demanding customer.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Cost Structure

The Cost Structure for Canada Goose Holdings Inc. is heavily weighted toward product creation and the build-out of its Direct-to-Consumer (DTC) network, reflecting its premium positioning.

High cost of goods sold due to premium materials and Canadian manufacturing labor. The commitment to manufacturing nearly three quarters of its products in Canada results in a higher cost base compared to competitors with lower-cost sourcing locations. For the full fiscal year 2025, which ended March 30, 2025, the Cost of Goods Sold (COGS) was approximately CAD405.3 million, calculated from the reported total revenue of CAD1,348.4 million and a Gross Margin of 69.9% for the year. The reported COGS for the five years ending March 2025 averaged 292.9 million in US dollars, with the March 2025 figure being a 5-year low at 283.1 million US dollars.

Significant Selling, General, and Administrative (SG&A) expenses from retail network expansion. The investment in the DTC channel directly impacts SG&A. For the third quarter of fiscal 2025 (ended December 29, 2024), SG&A expenses were $247.7 million Canadian dollars. For the fourth quarter of fiscal 2025, SG&A was $219.3 million Canadian dollars, with the increase in the prior period attributed to strategic investments to expand the global retail network.

Planned increase in marketing spend to build brand heat and awareness. Marketing costs are being intentionally increased to support brand elevation initiatives, such as the launch of the Snow Goose collection. This planned increase in marketing spend was a noted factor in the SG&A increase for the third quarter of fiscal 2025 and was planned to continue with Fall/Winter 2025 campaigns into fiscal 2026.

Costs associated with supply chain agility and sustainability initiatives. While specific, isolated figures for sustainability costs aren't always broken out, the overall operational efficiency goal speaks to managing these costs. The company set a goal to reach $150 million in saved and avoided operating costs by the end of fiscal 2028, which includes streamlining operations to support growth.

Operating costs for 77 global permanent retail stores. The company is actively growing its physical footprint to enhance the luxury experience. At the end of the third quarter of fiscal 2025, the total permanent store count was 74. The company plans to open more stores than the four it opened in fiscal 2024-25, with new flagships planned for Milan and Paris in the current fiscal year.

Here's a quick look at the key financial components impacting the cost structure based on fiscal 2025 reporting:

Cost Component	Fiscal Year 2025 Amount (CAD)	Reference Period
Total Revenue	CAD1,348.4 million	Full Year Ended March 30, 2025
Cost of Goods Sold (Derived)	CAD405.3 million	Full Year Ended March 30, 2025
Gross Profit Margin	69.9%	Full Year Ended March 30, 2025
SG&A Expenses	$247.7 million	Third Quarter Ended December 29, 2024
SG&A Expenses	$219.3 million	Fourth Quarter Ended March 30, 2025
Permanent Retail Stores	74	End of Third Quarter Fiscal 2025

The operational expenses are being managed with a clear focus on the DTC channel, which is driving higher revenue per square foot but also higher initial fixed costs.

• Store expenses, such as labor, increased due to the expansion of the global retail network.
• The company noted non-recurrence of costs related to the Transformation Program in Q3 fiscal 2025 SG&A reduction.
• DTC revenue for the full year 2025 reached $998.9 million Canadian dollars.
• Wholesale revenue decreased by 16.5% in fiscal 2025 as the company rationalized its client base.
• The company is aiming for DTC channels to account for 80% of total revenue by 2028.

Finance: draft 13-week cash view by Friday.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Revenue Streams

You're looking at the money-making engine for Canada Goose Holdings Inc. as of late 2025, focusing strictly on the hard numbers from the most recent full fiscal year.

The overall revenue picture for Fiscal Year 2025 shows a total of $1,348.4 million (all amounts in Canadian dollars unless specified otherwise). This total reflects a deliberate strategic pivot toward channels the company can control more closely, which generally means better margins, even if overall top-line growth is modest.

The Direct-to-Consumer (DTC) channel remains the dominant revenue driver, which is key for a luxury brand focused on full-price selling and brand experience. DTC sales reached $998.9 million in FY2025, marking a 5.1% increase year-over-year. This channel includes revenue from the company's own physical stores and its e-commerce platform.

The strategy of reducing exposure to external partners is clear in the Wholesale segment. This revenue stream comes from a reduced number of high-end retail partners, reflecting the ongoing effort to elevate brand positioning. For FY2025, Wholesale revenue was $260.8 million.

Here's a quick look at the full-year revenue composition:

Revenue Stream	FY2025 Revenue (CA$ Millions)	Percentage of Total Revenue
Direct-to-Consumer (DTC)	998.9	74.1%
Wholesale	260.8	19.3%
Other Revenue	88.7	6.6%
Total Revenue	1,348.4	100.0%

The Other revenue category also saw growth, increasing to $88.7 million in FY2025, up 25.3% from the prior year. This segment often captures smaller, non-core revenue sources.

The growth in the DTC segment is supported by the expansion of the physical footprint. The company ended fiscal 2025 with 74 stores globally, following the opening of four new permanent stores during the year, which contributed to the total revenue figure.

Beyond the core outerwear, Canada Goose Holdings Inc. is actively growing revenue from other product lines to smooth out seasonality. You can expect revenue contribution from:

• Knitwear collections.
• Footwear offerings.
• Accessories lines.

The focus on these year-round categories helps diversify the revenue base away from reliance on cold-weather gear.