Canada Goose Holdings Inc. (GOOS): Modelo de negócios Canvas [Jan-2025 Atualizado]

Na paisagem gelada do desgaste premium de inverno, o Canada Goose emergiu como um farol de luxo e desempenho, transformando -se de um pequeno fabricante canadense em uma potência global da moda. Esta postagem do blog retira as camadas de seu sofisticado modelo de negócios, revelando como essa marca icônica tece a inovação, o artesanato e o posicionamento estratégico para dominar o mercado de roupas de alta qualidade. Prepare -se para mergulhar profundamente na intrincada tela que impulsiona o notável sucesso da Canadá Goose, explorando como eles transformaram proteção climática extrema em uma declaração global de moda.

Canada Goose Holdings Inc. (Goos) - Modelo de Negócios: Principais Parcerias

Parcerias estratégicas de fabricação no Canadá

O ganso do Canadá mantém 5 instalações de fabricação No Canadá, com locais primários em:

• Toronto, Ontário
• Winnipeg, Manitoba
• Montreal, Quebec

Parceiro de fabricação	Localização	Capacidade de produção
Manufatura têxtil de ganso Canada	Toronto, ON	250.000 jaquetas anualmente
Instalação de produção de Winnipeg	Winnipeg, MB	180.000 unidades por ano

Colaborações de varejo

Canada Goose parceira com Mais de 350 varejistas premium globalmente, incluindo:

• Nordstrom
• Saks Quinta Avenida
• Neiman Marcus

Acordos de distribuição por atacado

As parcerias internacionais de moda de luxo incluem:

Região	Número de pontos de venda	Contribuição da receita
Europa	125 pontos de venda	US $ 92,4 milhões (2023)
Ásia-Pacífico	87 pontos de venda	US $ 76,2 milhões (2023)

Parcerias de plataforma digital

As parcerias de comércio eletrônico e de marketing on-line incluem:

• Shopify Plus Platform
• Plataforma de marketing do Google
• Rede de Facebook/Meta Publicidade

Plataforma digital	Métricas de engajamento	Vendas on -line
Comércio eletrônico direto	2,3 milhões de visitantes únicos	US $ 184,6 milhões (2023)
Varejistas on-line de terceiros	1,7 milhão de visitantes únicos	US $ 112,3 milhões (2023)

Canada Goose Holdings Inc. (Goos) - Modelo de Negócios: Atividades -chave

Projeto e desenvolvimento de roupas e acessórios premium de inverno

O Canada Goose investiu US $ 22,6 milhões em pesquisa e desenvolvimento no ano fiscal de 2023. O desenvolvimento do produto se concentra em roupas técnicas com recursos de design especializados.

Categoria de design	Investimento anual	Tipos de produtos
Jaquetas de inverno	US $ 12,4 milhões	Parkas, jaquetas baixas
Acessórios	US $ 5,2 milhões	Luvas, chapéus, lenços
Vestuário técnico	US $ 4,8 milhões	Camadas de desempenho

Pesquisa inovadora de produtos e desenvolvimento de tecidos tecnológicos

O Canada Goose mantém três centros de pesquisa primários em Toronto, Canadá, focados na inovação de tecidos.

• Tecnologia de tecido de tecnologia ártica proprietária desenvolvida
• Utiliza materiais avançados de isolamento térmico
• Implementa estratégias sustentáveis ​​de fornecimento de tecidos

Estratégias globais de marketing e posicionamento da marca

As despesas de marketing atingiram US $ 81,3 milhões no ano fiscal de 2023, representando 12,4% da receita total.

Canal de marketing	Porcentagem de alocação	Alvo primário
Marketing digital	45%	Profissionais urbanos globais
Parcerias de varejo	25%	Lojas de departamento de luxo
Campanhas de influenciadores	15%	Segmentos de moda e aventura
Mídia tradicional	15%	Ampla base de consumidores

Gerenciamento de vendas de varejo e direto ao consumidor

O canal direto ao consumidor gerou US $ 516,8 milhões em receita para o ano fiscal de 2023, representando 38,2% do total de vendas.

• Opera 24 lojas de marca de marca globalmente
• Plataforma de comércio eletrônico disponível em 14 países
• Implementação de estratégia de varejo omnichannel

Práticas de sustentabilidade e fabricação ética

Os investimentos em sustentabilidade totalizaram US $ 7,4 milhões no ano fiscal de 2023, com foco em fornecimento e fabricação responsáveis.

Iniciativa de Sustentabilidade	Investimento	Meta de conformidade
Padrão de baixo responsável	US $ 3,2 milhões	100% certificado até 2025
Programa de neutralidade de carbono	US $ 2,6 milhões	Líquido zero até 2030
Fabricação ética	US $ 1,6 milhão	Práticas de trabalho justas

Canada Goose Holdings Inc. (GOOS) - Modelo de negócios: Recursos -chave

Tecnologias proprietárias de tecido e isolamento

Canada Goose utiliza PBI (Polar Bear International) Tecnologia de tecido Para proteção a frio extrema. Seu preenchimento proprietário tem uma classificação de potência de 800 preenchimentos, fornecendo isolamento superior.

Tecnologia	Especificação	Métrica de desempenho
Recheio para baixo	Power de preenchimento de 800	Taxa de calor / peso de 0,9
Composição de tecido	Nylon técnico no Ártico	-40 ° C Resistência à temperatura

Forte reputação da marca em roupas de luxo no inverno

A avaliação da marca da Canada Goose em 2023 alcançada US $ 1,8 bilhão. Reconhecimento global da marca em 38 países.

Design e Talento de Engenharia

• Equipe de P&D de 127 designers especializados
• Experiência média de engenharia: 12,5 anos
• 3 centros de inovação dedicados em Toronto, Canadá

Infraestrutura da cadeia de suprimentos global

Local de fabricação	Instalações	Capacidade de produção anual
Canadá	5 instalações de fabricação	750.000 jaquetas por ano
Internacional	3 sites de produção internacional	250.000 unidades adicionais

Propriedade intelectual e portfólios de marca registrada

Canada Goose Holds 47 marcas registradas Globalmente, com proteção de patentes em mercados -chave, incluindo América do Norte, Europa e Ásia.

• Valor da portfólio de patentes: US $ 62,3 milhões
• Cobertura de registro de marca registrada: 15 países
• Patentes de design ativo: 23

Canada Goose Holdings Inc. (Goos) - Modelo de Negócios: Proposições de Valor

Roupas e acessórios de inverno premium e de alto desempenho

Faixa média de preço de varejo: US $ 495 - US $ 1.795 por jaqueta. As linhas de produtos incluem:

Categoria de produto	Preço médio	Volume anual de vendas
Parkas	$995	350.000 unidades
Jaquetas leves	$695	250.000 unidades
Acessórios	$250	175.000 unidades

Calor e proteção superiores em condições climáticas extremas

Especificações técnicas:

• Classificação de temperatura: -30 ° C a -50 ° C
• Power de preenchimento para baixo: 625-800 preenchimento
• Tecnologia de tecido resistente à água
• Materiais de desempenho testados pelo Ártico

Moda de luxo e posicionamento de símbolo de status

Métricas de posicionamento da marca:

Segmento de mercado	Percepção do consumidor	Brand Premium
Moda de luxo	85% de percepção premium	40-60% de prêmio de preço
ASSONHEGRA DE DESEMPENHO	92% de credibilidade técnica	30-50% de prêmio de preço

Compromisso com a fabricação ética e sustentável

Métricas de sustentabilidade:

• 100% Certificado padrão de baixo responsável (RDS)
• Compromisso de fabricação neutra em carbono até 2025
• Uso de materiais reciclados: 15% da linha de produtos

Patrimônio e artesanato canadenses distintos

Detalhes de fabricação e patrimônio:

• 80% da produção permanece no Canadá
• Instalações de fabricação: Toronto, Winnipeg
• Posse média do trabalhador: 12 anos

Canada Goose Holdings Inc. (Goos) - Modelo de Negócios: Relacionamentos do Cliente

Experiências personalizadas de atendimento ao cliente

O Canada Goose oferece atendimento personalizado ao cliente por meio de vários canais:

• Equipe dedicada de suporte ao cliente disponível por telefone, e -mail e chat ao vivo
• Recomendações personalizadas de produtos com base no histórico de compras do cliente
• Representantes individuais de atendimento ao cliente para clientes de alto valor

Canal de atendimento ao cliente	Tempo médio de resposta	Taxa de satisfação do cliente
Suporte telefônico	12 minutos	92%
Suporte por e -mail	24 horas	88%
Bate -papo ao vivo	8 minutos	95%

Programa de lealdade e recompensa

Canada Goose mantém um programa de fidelidade estruturado com os seguintes recursos:

• Sistema de recompensa baseado em pontos para compras repetidas
• Acesso exclusivo a produtos de edição limitada
• Recompensas de aniversário personalizadas

Métrica do Programa de Fidelidade	2023 dados
Membros do programa de fidelidade total	185,000
Membro de gasto médio por lealdade	$1,250
Repita a taxa de compra	37%

Envolvente mídia social e comunidade de marca digital

Métricas de engajamento digital para o Canada Goose:

Plataforma de mídia social	Seguidores	Taxa de engajamento
Instagram	2,1 milhões	3.8%
Facebook	1,5 milhão	2.5%
Tiktok	750,000	5.2%

Interação direta do cliente online

Estatísticas de interação do cliente on -line:

• Taxa de conversão do site de comércio eletrônico: 4,2%
• Duração média da sessão online: 6,5 minutos
• Tráfego móvel: 62% do tráfego total da Web

Lançamento exclusivo de produtos e coleções de edição limitada

Tipo de coleção	Número de lançamentos em 2023	Tempo de esgotamento médio
Colaborações de edição limitada	7	45 minutos
Coleções exclusivas sazonais	4	3 horas

Canada Goose Holdings Inc. (Goos) - Modelo de Negócios: Canais

Site de comércio eletrônico de propriedade da empresa

A partir do terceiro trimestre de 2023, o canal de vendas on-line direto ao consumidor da Canada Goose gerou US $ 124,7 milhões em receita, representando 32,8% da receita total.

Métricas de canal on -line	2023 dados
Receita de comércio eletrônico	US $ 124,7 milhões
Porcentagem da receita total	32.8%
Visitantes do site global	5,2 milhões de visitantes únicos

LOJAS GLOBAL DE VAREJO

Canada Goose opera 20 lojas de varejo possuídas nos principais mercados globais, incluindo:

• América do Norte: 12 lojas
• Europa: 5 lojas
• Ásia -Pacífico: 3 lojas

Parcerias de lojas de departamento premium

O Canada Goose mantém parcerias estratégicas com mais de 750 locais de varejo premium em todo o mundo, incluindo:

• Nordstrom
• Saks Quinta Avenida
• Harrods
• Galerias Lafayette

Métricas de parceria de varejo	2023 dados
Total de parceiros de varejo	750+
Receita no atacado	US $ 253,6 milhões

Redes de distribuição por atacado

Canada Goose distribui em 35 países, com mercados -chave, incluindo:

• Estados Unidos
• Canadá
• China
• Reino Unido
• Japão

Plataformas de marketing digital e mídia social

Métricas de engajamento de mídia social em 2023:

Plataforma	Contagem de seguidores
Instagram	2,1 milhões
Facebook	1,5 milhão
Tiktok	450,000

Canada Goose Holdings Inc. (Goos) - Modelo de Negócios: Segmentos de Clientes

Consumidores de roupas de inverno de luxo

Renda familiar média anual: US $ 250.000+

Características do segmento	Percentagem
Indivíduos de alta rede	42%
Compradores de produtos de luxo	38%
Compradores de roupas de inverno premium	55%

Entusiastas de aventura ao ar livre e de aventura

Tamanho do mercado -alvo globalmente: 87 milhões de consumidores

• Faixa etária: 25-45 anos
• Gastos médios de equipamento ao ar livre médio: US $ 1.200
• Concentração geográfica primária: América do Norte, Europa

Profissionais urbanos de alta renda

Renda anual mediana: US $ 185.000

Mercados urbanos	Penetração de mercado
Nova Iorque	24%
Toronto	31%
Londres	19%

Millennials e Gen Z, conscientes da moda

Demografia-alvo: 18-40 anos

• Taxa de engajamento de mídia social: 7,2%
• Gastos médios em roupas externas: US $ 650 anualmente
• Porcentagem de fidelidade da marca: 62%

Mercados internacionais

Cobertura de expansão do mercado global: 38 países

Região	Contribuição da receita
América do Norte	68%
Ásia-Pacífico	22%
Europa	10%

Canada Goose Holdings Inc. (Goos) - Modelo de Negócios: Estrutura de Custo

Fornecimento de material premium de alto custo

Materiais de alta qualidade de fontes de ganso do Canadá com implicações de custo significativas:

• Ganso do Ártico Down: $ 50- $ 75 por libra
• Erro de pêlo de coiote: US $ 300- $ 500 por pent
• Tecidos técnicos especializados: US $ 40- $ 60 por quintal linear

Categoria de material	Custo anual de fornecimento	Porcentagem do custo total
Ganso para baixo	US $ 18,5 milhões	35%
Tecidos técnicos	US $ 12,3 milhões	23%
Pêlo e acabamentos	US $ 9,7 milhões	18%

Investimentos de pesquisa e desenvolvimento

Despesas de P&D para o ano fiscal de 2023:

• Gastos totais de P&D: US $ 22,4 milhões
• Porcentagem de receita: 3,6%
• Principais áreas de foco: tecnologia térmica, materiais sustentáveis

Despesas globais de marketing e posicionamento da marca

Redução de custos de marketing:

Canal de marketing	Despesas anuais	Porcentagem de orçamento de marketing
Marketing digital	US $ 15,6 milhões	42%
Publicidade no varejo	US $ 11,2 milhões	30%
Parcerias de influenciadores	US $ 6,8 milhões	18%

Operações de fabricação e cadeia de suprimentos

Estrutura de custo de fabricação:

• Total de despesas de fabricação: US $ 87,3 milhões
• Instalações de produção: Canadá, Estados Unidos
• Custo médio de produção por jaqueta: $ 350- $ 500

Manutenção de infraestrutura de varejo e distribuição

Custos de infraestrutura e distribuição:

Categoria de infraestrutura	Despesa anual	Porcentagem de custos totais
Operações de lojas de varejo	US $ 42,6 milhões	28%
Manutenção do armazém	US $ 19,3 milhões	13%
Logística de distribuição	US $ 33,7 milhões	22%

Canada Goose Holdings Inc. (GOOS) - Modelo de negócios: fluxos de receita

Vendas on-line direta ao consumidor

Para o ano fiscal de 2023, o Canada Goose relatou vendas on-line direta ao consumidor de US $ 359,3 milhões, representando 39,1% da receita total.

Receita de lojas de varejo

Tipo de localização no varejo	Número de lojas (2023)	Contribuição da receita
Lojas principais	20	US $ 187,6 milhões
Locais de varejo	26	US $ 215,4 milhões

Canais de distribuição por atacado

A receita de atacado para o ano fiscal de 2023 foi de US $ 308,4 milhões, representando 33,6% da receita total da empresa.

• Os principais parceiros atacadistas incluem Nordstrom, Saks Fifth Avenue
• Contas de atacado internacionais: 650+ varejistas globais

Expansão do mercado internacional

Região	Receita (2023)	Taxa de crescimento
Estados Unidos	US $ 456,2 milhões	12.4%
Mercados internacionais	US $ 264,7 milhões	18.6%

Acessórios e linhas de produtos complementares

Receita de produtos acessórios e complementares em 2023: US $ 82,5 milhões, representando 9% da receita total.

• As categorias de produtos incluem:
  • Acessórios de inverno
  • Jaquetas leves
  • Calçados
  • Sacos

Receita total da empresa para o ano fiscal de 2023: US $ 917,4 milhões

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Canada Goose Holdings Inc. over competitors, grounded in their latest reported numbers. It's about performance, ethics, and experience, all wrapped up in a luxury package.

Performance luxury outerwear with Canadian heritage and uncompromising quality.

The value proposition starts with the product's inherent quality, which translates directly into financial performance. For the full fiscal year 2025, which ended March 30, 2025, Canada Goose Holdings Inc. generated total revenue of $1.35 billion (CAD). The Direct-to-Consumer (DTC) channel, which emphasizes this direct relationship and brand control, was a major driver, contributing $998.9 million (CAD) in revenue for FY2025, representing a 5.1% increase year-over-year. This focus on DTC also helped lift the gross margin to 69.9% in FY2025. To be fair, the reliance on winter sales is still high, with nearly 80% of 2024 EBITDA stemming from peak winter quarter sales. Still, the company manufactures nearly three quarters of its products in Canada, reinforcing that heritage claim. You see the luxury positioning in pricing, with jackets often priced over $1,500 at key retailers.

Here's a quick look at the financial strength supporting this quality claim as of the most recent reporting periods:

Metric	Value (CAD)	Period End Date	Citation
Full Year Revenue	$1.35 billion	March 30, 2025 (FY2025)	1, 8
Full Year Gross Margin	69.9%	March 30, 2025 (FY2025)	1, 8
Q4 DTC Revenue	$314.1 million	March 30, 2025 (Q4 FY2025)	1, 8
Q2 DTC Comparable Sales Growth	10.2%	September 28, 2025 (Q2 FY2026)	13

Commitment to a fur-free policy and achieving carbon neutrality by 2025 (Scope 1 & 2).

The brand has fully committed to ethical sourcing shifts. Canada Goose Holdings Inc. ended the purchase of all fur by the end of 2021 and ceased manufacturing with fur by the end of 2022. On the climate front, the goal is net-zero Scope 1 and 2 emissions by 2025. The company actually achieved carbon neutrality as of March 2020 by investing in offsets equivalent to 200% of its annual greenhouse gas emissions, and it intends to maintain that offsetting level while transforming operations. Further material sustainability is targeted, with a goal to have 90% of fabrics bluesign® approved by 2025 (up from 32% in 2019). As of the fiscal year ending March 30, 2025, 99% of their packaging was made from sustainable materials.

Elevated, immersive retail experiences in flagship stores.

The physical footprint is a key part of the luxury experience. Canada Goose Holdings Inc. ended fiscal year 2025 with 74 stores globally. By the second quarter of fiscal 2026 (ended September 28, 2025), the total permanent store count grew to 77. This expansion includes strategic flagships in fashion capitals, such as the relocation of the Paris store to the Champs-Élysées in Q2 FY2026, and maintaining 27 stores in Mainland China. The stated long-term ambition is to double the direct retail fleet by 2028.

Diversified, style-forward collections (e.g., Snow Goose capsule) for year-round relevance.

To move beyond deep winter reliance, the brand is pushing diversification. The style-forward Snow Goose capsule, introduced under Creative Director Haider Ackermann, was noted as fueling momentum in Q4 FY2025. Apparel is the fastest-growing category for both the quarter and full fiscal year 2025. Specifically, sales of non-heavyweight-down items increased by 20% in the first quarter of FY2025, making up 46% of the fiscal 2024 sales base. This helps address the risk where nearly 80% of 2024 EBITDA came from peak winter sales.

Products built to last, supported by a secondhand resale platform.

The commitment to longevity is monetized through the Canada Goose Generations recommerce platform. This platform taps into the booming secondhand market, which is predicted to reach $350 billion globally by 2027. Consumers can trade in pre-loved items for a Canada Goose gift card, with compensation potentially reaching up to 60% of the current retail price. For the holiday season spanning November 3, 2025, to January 5, 2026, purchases made on Generations benefit from an extended return window of 30 days from purchase.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Customer Relationships

You're focused on how Canada Goose Holdings Inc. keeps its high-value customers engaged, which is key when you see their Direct-to-Consumer (DTC) revenue hit $998.9 million in Fiscal Year 2025. That DTC channel is where the luxury experience really lives, so let's break down the relationship strategies they are employing as of late 2025.

High-touch, personalized service in luxury retail environments

Canada Goose Holdings Inc. is actively enhancing its luxury retail execution, a stated priority for Fiscal 2025. This involves moving beyond simple transactions to create memorable, high-touch interactions. They ended Fiscal 2025 with a global store count of 74 permanent locations, having opened 4 net new permanent stores and converted 2 temporary ones during that year. The focus is on making every employee a true brand ambassador, not just a product expert, which is crucial for maintaining luxury pricing power.

The commitment to physical experience is clear in their flagship rollouts. For instance, the new concept flagship in Paris, located on Rue du Faubourg Saint-Honoré, is described as a "multi-sensory environment." This approach is being rolled out globally, following similar experiential flagships in Tokyo, Milan, and New York.

Here's a look at the DTC channel performance that these retail efforts are supporting:

Metric	Fiscal Year 2025 (Ended March 30, 2025)	Q4 Fiscal 2025
DTC Revenue (Reported)	$998.9 million	$314.1 million (up 15.7% YoY)
DTC Comparable Sales Growth	Down 3.6%	Up 6.8%
Total Permanent Stores (End of FY2025)	74	N/A

Digital engagement and e-commerce optimization for a seamless online experience

The digital relationship is just as important, especially since DTC revenue accounted for the vast majority of their sales. The company introduced its Eyewear collection in the fourth quarter of Fiscal 2025 as its first online product launch, signaling a strategic push for digital-first product introductions. To engage customers in key growth markets, they launched a live shopping channel on the Chinese platform Douyin during the second quarter of Fiscal 2025.

The main online domain, canadagoose.com, generated an estimated US$185 million in Gross Merchandise Volume (GMV) in 2024, with a forecast for a 0-5% growth rate in 2025. The conversion rate on that site was in the range of 3.0-3.5% in 2024. They are working to ensure the online experience mirrors the luxury feel of the store.

Loyalty and re-engagement driven by the resale platform's gift card compensation

The Generations recommerce platform is a direct tool for customer re-engagement, offering a circular economy path for their products. When consumers trade in pre-loved items, compensation is delivered via a Canada Goose gift card. This immediately loops the customer back into the ecosystem for a new purchase, either on the Generations site, the main Canada Goose website, or in a physical store. Trade-in customers can expect to receive up to 60 per cent of the current retail price in gift card value, depending on the item's condition. If you mail an item in, a flat rate of $25 is deducted from the trade-in value to cover shipping and handling.

Global brand storytelling and exclusive collaborations to foster community

Brand connection is fueled by narrative. The CEO noted that strong Q4 Fiscal 2025 results were 'fuelled by compelling storytelling.' A major highlight was the launch of the inaugural design from their first-ever Creative Director, Haider Ackermann, the Polar Bears International Hoodie. This campaign generated more than double the earned media impressions compared to their previously most successful campaign, showing a high level of community resonance.

• The brand's purpose platform uniting sustainability and values-based initiatives is called Humanature.
• The Fiscal 2025 strategy included the momentum around the Snow Goose capsule collection.
• The Paris flagship incorporates works from the brand's Art Collection, including pieces by Michael Belmore and Ningiukulu Teevee, paying homage to Inuit parkas and Northern artistry.

Dedicated VIP spaces in renovated flagships like the Paris Champs-Élysées store

Personalized, exclusive service is being physically manifested in their updated retail footprint. The newly unveiled Paris flagship on the Champs-Élysées is designed as a "multi-sensory environment" integrating digital storytelling and tactile materials. Furthermore, the renovated store in the Ginza district of Tokyo, unveiled in Q2 Fiscal 2025, specifically features a signature cold room and a VIP space. This signals a tiered approach to customer experience, reserving the highest level of personalization for their most valued clientele within these premium physical hubs.

Finance: draft 13-week cash view by Friday.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Channels

The Channels block for Canada Goose Holdings Inc. centers on a deliberate, multi-pronged approach to reach the luxury consumer, heavily weighted toward controlling the experience through Direct-to-Consumer (DTC) touchpoints.

Direct-to-Consumer (DTC) via permanent retail stores globally

The physical retail footprint is a key component of the luxury experience strategy. As of the second quarter of fiscal 2026, ended September 28, 2025, Canada Goose Holdings Inc. operated 77 permanent retail stores globally. This represents an expansion from the 74 stores reported at the end of fiscal year 2025, which ended March 30, 2025. The expansion includes strategic relocations, such as moving the Paris flagship store to the Champs-Élysées, featuring an elevated design and curated product selections.

• Total permanent retail stores globally as of Q2 FY2026: 77.
• Net new permanent stores opened in FY2025: 4.
• Concession-based shop-in-shops opened in Q3 FY2025: 2.

Direct-to-Consumer (DTC) via the global e-commerce platform

The digital channel is a significant growth engine, showing strong momentum in the most recent reported quarter. DTC revenue growth is outpacing the overall revenue trend, reflecting the company's strategic pivot. For the second quarter of fiscal 2026, DTC revenue grew by 21.8% to $126.6 million. This growth was fueled by a DTC comparable sales increase of 10.2%. The higher proportion of DTC revenue is directly linked to margin expansion, with the Gross Margin reaching 62.4% in Q2 FY2026, up from 61.3% in the prior year period.

Select, elevated wholesale partners (being rationalized for brand control)

Canada Goose Holdings Inc. is actively managing its wholesale channel to ensure brand alignment and control over luxury presentation. This rationalization is evident in the planned reduction of the wholesale order book. For the full fiscal year 2025, wholesale revenue decreased by 16.5%. In the second quarter of fiscal 2026, wholesale revenue saw a minor decline of 1.0% to $135.9 million, which the company stated was consistent with its planned channel discipline. The company's forward outlook projected a wholesale revenue decrease of 20% compared to the previous year (FY2025).

The channel performance comparison for Q2 FY2026 highlights this strategic shift:

Channel Metric	DTC (Direct-to-Consumer)	Wholesale
Revenue (Q2 FY2026)	$126.6 million	$135.9 million
Year-over-Year Revenue Change (Q2 FY2026)	Increased 21.8%	Decreased 1.0%
Comparable Sales Growth (Q2 FY2026)	Increased 10.2%	Not explicitly stated as a comparable metric
Full Year FY2025 Revenue Change	Increased 5.1%	Decreased 16.5%

Pop-up stores and temporary locations to test new markets before permanent openings

Temporary locations serve as flexible testing grounds for market viability before committing to long-term leases. The success of these tests directly informs the permanent retail expansion strategy. During fiscal year 2025, the company converted two temporary stores into permanent locations, alongside opening four net new permanent stores. This conversion activity shows a clear path from temporary presence to long-term commitment based on performance.

Secondhand resale platform for circularity and customer re-engagement

The 'Canada Goose Generations' recommerce platform is the dedicated channel for circularity, allowing customers to trade-in and shop for pre-loved styles. This platform is powered by Trove and operates in the US and Canada. The trade-in process provides compensation via a Canada Goose gift card, which can be used across the brand's channels, thereby re-engaging the customer within the primary ecosystem. This initiative aligns with the brand's sustainability focus, ensuring products have extended lifetimes.

• Platform name: Canada Goose Generations.
• Trade-in compensation method: Canada Goose gift card.
• Geographic availability for purchase: Canada or the United States.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Customer Segments

You're analyzing the customer base for Canada Goose Holdings Inc. as of late 2025, and the data clearly shows a pivot toward the direct consumer, which shapes who they are selling to.

The core customer base is increasingly reached through Direct-to-Consumer (DTC) channels, which generated $998.9 million in revenue for the full fiscal year 2025, representing a 5.1% increase year-over-year, while the Wholesale channel saw a significant decrease of 16.5% in the same period. The company ended fiscal 2025 with 74 stores globally, emphasizing a direct, luxury retail experience for these buyers. This focus on DTC, which also saw comparable sales growth of 6.8% in Q4 FY2025, points directly to consumers who seek out the brand experience.

The segments driving this revenue are diverse, moving beyond just extreme cold protection:

• Affluent, global luxury consumers in major metropolitan areas.
• Style-conscious, aspirational urban consumers seeking year-round luxury apparel.
• High-spending tourists, particularly in key European and Asian markets.
• Environmentally and socially conscious consumers valuing the fur-free and sustainability commitments.
• Extreme weather adventurers and professionals needing high-performance gear.

Geographically, the Asia-Pacific (APAC) region is a major growth engine, with revenue reaching $30.8 million in Q1 FY2026, marking a 26% year-over-year increase, driven by Mainland China and Japan. In contrast, North America revenue declined 3% in the same quarter, though the US specifically saw an 8.4% sales increase in a different reported quarter. The EMEA segment, while seeing a 10% revenue fall in Q1 FY2026, noted improvements in tourist traffic, suggesting that high-spending tourists remain a vital, albeit volatile, segment.

The shift in product focus is also segment-defining. The momentum around the Snow Goose capsule and growth in non-parka categories like apparel, wind wear, and footwear show the brand is capturing the style-conscious consumer looking for transitional luxury pieces. Furthermore, the company's commitment to its 'Humanature' platform directly targets the environmentally aware buyer. Canada Goose Holdings Inc. reported achieving a 25% reduction in Scope 3 emissions year-over-year in fiscal 2025, and maintains its 2025 goal to transition 90% of materials to Preferred Fibres and Materials (PFMs).

Here is a breakdown of the revenue channel focus, which reflects the direct relationship with the luxury consumer:

Metric	Value (FY2025, CAD)	Channel Focus
Total Revenue	$1.35 billion	Overall Business Health
DTC Revenue	$998.9 million	Affluent, Global Luxury Consumers
Wholesale Revenue Change	Down 16.5%	Rationalizing lower-tier partners
Global Permanent Store Count (End FY2025)	74	Luxury Retail Execution

The heritage segment-adventurers needing high-performance gear-is underpinned by the fact that 75% of the company's products are made in Canada, which also helps them navigate US tariffs. This speaks to the segment valuing authentic, high-quality, Canadian-made performance gear. If onboarding takes 14+ days, churn risk rises, which is why the DTC channel's focus on sharp retail execution is so critical for this demanding customer.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Cost Structure

The Cost Structure for Canada Goose Holdings Inc. is heavily weighted toward product creation and the build-out of its Direct-to-Consumer (DTC) network, reflecting its premium positioning.

High cost of goods sold due to premium materials and Canadian manufacturing labor. The commitment to manufacturing nearly three quarters of its products in Canada results in a higher cost base compared to competitors with lower-cost sourcing locations. For the full fiscal year 2025, which ended March 30, 2025, the Cost of Goods Sold (COGS) was approximately CAD405.3 million, calculated from the reported total revenue of CAD1,348.4 million and a Gross Margin of 69.9% for the year. The reported COGS for the five years ending March 2025 averaged 292.9 million in US dollars, with the March 2025 figure being a 5-year low at 283.1 million US dollars.

Significant Selling, General, and Administrative (SG&A) expenses from retail network expansion. The investment in the DTC channel directly impacts SG&A. For the third quarter of fiscal 2025 (ended December 29, 2024), SG&A expenses were $247.7 million Canadian dollars. For the fourth quarter of fiscal 2025, SG&A was $219.3 million Canadian dollars, with the increase in the prior period attributed to strategic investments to expand the global retail network.

Planned increase in marketing spend to build brand heat and awareness. Marketing costs are being intentionally increased to support brand elevation initiatives, such as the launch of the Snow Goose collection. This planned increase in marketing spend was a noted factor in the SG&A increase for the third quarter of fiscal 2025 and was planned to continue with Fall/Winter 2025 campaigns into fiscal 2026.

Costs associated with supply chain agility and sustainability initiatives. While specific, isolated figures for sustainability costs aren't always broken out, the overall operational efficiency goal speaks to managing these costs. The company set a goal to reach $150 million in saved and avoided operating costs by the end of fiscal 2028, which includes streamlining operations to support growth.

Operating costs for 77 global permanent retail stores. The company is actively growing its physical footprint to enhance the luxury experience. At the end of the third quarter of fiscal 2025, the total permanent store count was 74. The company plans to open more stores than the four it opened in fiscal 2024-25, with new flagships planned for Milan and Paris in the current fiscal year.

Here's a quick look at the key financial components impacting the cost structure based on fiscal 2025 reporting:

Cost Component	Fiscal Year 2025 Amount (CAD)	Reference Period
Total Revenue	CAD1,348.4 million	Full Year Ended March 30, 2025
Cost of Goods Sold (Derived)	CAD405.3 million	Full Year Ended March 30, 2025
Gross Profit Margin	69.9%	Full Year Ended March 30, 2025
SG&A Expenses	$247.7 million	Third Quarter Ended December 29, 2024
SG&A Expenses	$219.3 million	Fourth Quarter Ended March 30, 2025
Permanent Retail Stores	74	End of Third Quarter Fiscal 2025

The operational expenses are being managed with a clear focus on the DTC channel, which is driving higher revenue per square foot but also higher initial fixed costs.

• Store expenses, such as labor, increased due to the expansion of the global retail network.
• The company noted non-recurrence of costs related to the Transformation Program in Q3 fiscal 2025 SG&A reduction.
• DTC revenue for the full year 2025 reached $998.9 million Canadian dollars.
• Wholesale revenue decreased by 16.5% in fiscal 2025 as the company rationalized its client base.
• The company is aiming for DTC channels to account for 80% of total revenue by 2028.

Finance: draft 13-week cash view by Friday.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Revenue Streams

You're looking at the money-making engine for Canada Goose Holdings Inc. as of late 2025, focusing strictly on the hard numbers from the most recent full fiscal year.

The overall revenue picture for Fiscal Year 2025 shows a total of $1,348.4 million (all amounts in Canadian dollars unless specified otherwise). This total reflects a deliberate strategic pivot toward channels the company can control more closely, which generally means better margins, even if overall top-line growth is modest.

The Direct-to-Consumer (DTC) channel remains the dominant revenue driver, which is key for a luxury brand focused on full-price selling and brand experience. DTC sales reached $998.9 million in FY2025, marking a 5.1% increase year-over-year. This channel includes revenue from the company's own physical stores and its e-commerce platform.

The strategy of reducing exposure to external partners is clear in the Wholesale segment. This revenue stream comes from a reduced number of high-end retail partners, reflecting the ongoing effort to elevate brand positioning. For FY2025, Wholesale revenue was $260.8 million.

Here's a quick look at the full-year revenue composition:

Revenue Stream	FY2025 Revenue (CA$ Millions)	Percentage of Total Revenue
Direct-to-Consumer (DTC)	998.9	74.1%
Wholesale	260.8	19.3%
Other Revenue	88.7	6.6%
Total Revenue	1,348.4	100.0%

The Other revenue category also saw growth, increasing to $88.7 million in FY2025, up 25.3% from the prior year. This segment often captures smaller, non-core revenue sources.

The growth in the DTC segment is supported by the expansion of the physical footprint. The company ended fiscal 2025 with 74 stores globally, following the opening of four new permanent stores during the year, which contributed to the total revenue figure.

Beyond the core outerwear, Canada Goose Holdings Inc. is actively growing revenue from other product lines to smooth out seasonality. You can expect revenue contribution from:

• Knitwear collections.
• Footwear offerings.
• Accessories lines.

The focus on these year-round categories helps diversify the revenue base away from reliance on cold-weather gear.