NetApp, Inc. (NTAP): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama dinámico de la gestión de datos empresariales, NetApp surge como una fuerza transformadora, navegando estratégicamente las complejas intersecciones de infraestructura en la nube, soluciones de almacenamiento e innovación tecnológica. Al crear meticulosamente un modelo de negocio que une las necesidades empresariales tradicionales con capacidades de nube híbrida de vanguardia, NetApp se ha posicionado como un facilitador crítico para las organizaciones que buscan estrategias de gestión de datos robustas, escalables y seguras en diversos ecosistemas tecnológicos.

NetApp, Inc. (NTAP) - Modelo de negocio: asociaciones clave

Asociaciones de proveedores de nubes estratégicas

NetApp mantiene alianzas estratégicas críticas con los principales proveedores de nubes:

Proveedor de nubes	Detalles de la asociación	Métricas de colaboración clave
Microsoft Azure	Integración de almacenamiento en la nube y gestión de datos	Más de 5,000 clientes empresariales conjuntos
Google Cloud	Solutiones en la nube híbrida y soporte de plataforma Anthos	Contribución de ingresos conjuntos de $ 200 millones en 2023
Servicios web de Amazon	Netapp Cloud Volumes Ontap Implementación	15% de crecimiento año tras año en la base conjunta de clientes

Asociaciones tecnológicas

NetApp colabora con los principales fabricantes de tecnología:

• Cisco: diseños de infraestructura validados y soluciones de infraestructura convergente de FlexPod
• Dell Technologies: plataformas de protección de datos y almacenamiento integrado
• HPE: infraestructura compuesta y soluciones de nubes híbridas

Asociaciones de integrador de sistemas globales

Integrador de sistemas	Alcance de la asociación	Valor de transacción anual
Acentuar	Servicios de transformación digital empresarial	$ 375 millones en ingresos de soluciones conjuntas
Deloitte	Consultoría de gestión de datos y migración en la nube	Ingresos por asociación de $ 250 millones
IBM	Cloud híbrido e integración de IA	Portafolio de soluciones colaborativas de $ 425M

Asociaciones OEM

Las asociaciones OEM de NetApp se centran en la expansión del alcance del mercado e integración de productos:

• Lenovo: soluciones de almacenamiento integradas para la computación empresarial
• Fujitsu: ofertas de infraestructura convergente
• Hitachi: plataformas de gestión de datos colaborativas

Valor del ecosistema de asociación total: aproximadamente $ 1.2B en ingresos colaborativos para 2023

NetApp, Inc. (NTAP) - Modelo de negocio: actividades clave

Servicios de datos en la nube y desarrollo de infraestructura de almacenamiento

NetApp invirtió $ 817 millones en gastos de I + D en el año fiscal 2023. La compañía se centró en desarrollar soluciones de almacenamiento nativas de nube y plataformas de infraestructura.

Categoría de inversión de I + D	Cantidad (USD)
Desarrollo de infraestructura en la nube	$ 412 millones
Innovación de tecnología de almacenamiento	$ 265 millones
Soluciones de nubes híbridas	$ 140 millones

Investigación e innovación en tecnologías de gestión de datos

NetApp mantiene una sólida cartera de patentes con 1.324 patentes activas a partir de 2023, centrándose en tecnologías avanzadas de gestión de datos.

• Algoritmos de optimización de datos impulsados ​​por IA
• Predicción de rendimiento de almacenamiento basado en el aprendizaje automático
• Marcos de protección y seguridad de datos avanzados

Ingeniería de software empresarial y diseño de productos

El equipo de ingeniería de software de NetApp consta de 2.743 profesionales dedicados en los centros de desarrollo global.

Ubicación de ingeniería de productos	Número de ingenieros
Estados Unidos	1,542
India	687
Europa	514

Servicios de atención al cliente y consultas técnicas

NetApp opera 12 centros de soporte global con 1,876 profesionales de soporte técnico que atienden a clientes empresariales.

• Disponibilidad de soporte técnico 24/7
• Capacidades de soporte de varios idiomas
• Gerentes de éxito de clientes empresariales dedicados

Desarrollo continuo de soluciones de nubes híbridas

NetApp asignó $ 356 millones específicamente para el desarrollo de soluciones de nubes híbridas en el año fiscal 2023.

Área de enfoque de solución de nubes híbridas	Inversión (USD)
Tecnologías de integración en la nube	$ 187 millones
Plataformas de gestión de múltiples nubes	$ 109 millones
Herramientas de migración en la nube	$ 60 millones

NetApp, Inc. (NTAP) - Modelo de negocio: recursos clave

Software avanzado de gestión de datos y propiedad intelectual

NetApp posee 1,284 patentes activas a partir de 2023. El gasto total de I + D en el año fiscal 2023 fue de $ 781 millones. Las plataformas de software clave incluyen:

• Software de gestión de datos ONTAP
• Volúmenes de nubes Ontap
• Servicio de NetApp Kubernetes

Red global de centros de datos e infraestructura en la nube

Infraestructura métrica	2023 estadísticas
Centros de datos globales	42 ubicaciones mundiales
Capacidad de almacenamiento en la nube	Aproximadamente 500 petabytes
Implementaciones de nubes híbridas	Más de 25,000 clientes empresariales

Fuerza laboral técnica e de ingeniería altamente calificada

Total de los empleados Recuento: 11,214 a partir de enero de 2024. Desglose técnico de la fuerza laboral:

• Empleados de ingeniería: 6,345
• Personal de investigación y desarrollo: 2,890
• Profesionales de soporte técnico: 1.679

Fuertes capacidades de investigación y desarrollo

I + D Métrica	2023 datos
Inversión de I + D	$ 781 millones
I + D como porcentaje de ingresos	12.4%
Nuevos lanzamientos de productos	7 plataformas de software principales

Equipo robusto de atención al cliente y servicios profesionales

Métricas de servicios profesionales para 2023:

• Centros de apoyo global: 18
• Tiempo de respuesta promedio de atención al cliente: 15 minutos
• Calificación de satisfacción del cliente: 94%

NetApp, Inc. (NTAP) - Modelo de negocio: propuestas de valor

Soluciones integrales de gestión de datos y almacenamiento

NetApp reportó ingresos anuales de $ 6.78 mil millones en el año fiscal 2023. La compañía ofrece soluciones de gestión de datos en múltiples plataformas con las siguientes especificaciones clave:

Línea de productos	Capacidad de almacenamiento	Métricas de rendimiento
Sistemas de almacenamiento ONTAP	Hasta 24 pb por clúster	Hasta 1.2 millones de IOPS
Netapp todas las matrices flash	Hasta 8 pb por sistema	Latencia menos de 250 microsegundos

Integración de nubes híbridas sin problemas y movilidad de datos

Soporte de servicios de volúmenes de netapp en la nube:

• Reducción del 90% en el tiempo de migración de la nube
• Garantía de disponibilidad de datos 99.99%
• Soporte para plataformas AWS, Azure y Google Cloud

Tecnologías de almacenamiento escalables de alto rendimiento

Métricas de rendimiento para soluciones de almacenamiento de NetApp:

Tecnología	Velocidad de lectura	Velocidad de escritura
Almacenamiento NVME	Hasta 15 GB/seg	Hasta 12 GB/seg
Virtualización FlexArray	Hasta 10 GB/seg	Hasta 8 GB/seg

Características mejoradas de protección de datos y ciberseguridad

Las capacidades de seguridad de NetApp incluyen:

• Cobertura de protección de ransomware para el 100% de los datos empresariales
• Soporte de autenticación multifactor
• Cifrado de extremo a extremo en plataformas de almacenamiento

Gestión de infraestructura de TI simplificada

Métricas de eficiencia de gestión:

Herramienta de gestión	Mejora de la eficiencia	Reducción de costos
IQ activo de NetApp	40% de solución de problemas más rápida	Reducción de costos operativos hasta 30%

NetApp, Inc. (NTAP) - Modelo de negocio: relaciones con los clientes

Gestión de cuentas empresariales dedicadas

NetApp mantiene 23,500 clientes empresariales a nivel mundial a partir de 2023. La compañía emplea a 1.250 profesionales de gestión de cuentas dedicados en múltiples regiones geográficas.

Segmento de clientes	Número de gerentes de cuentas dedicados
Clientes empresariales	475
Clientes del sector público	225
Clientes de proveedores de servicios y nubes	550

Soporte técnico y servicios de consulta

NetApp proporciona soporte técnico 24/7 con tiempos de respuesta que van de 30 minutos a 4 horas según los niveles de contrato de atención al cliente.

• Personal total de soporte técnico: 850
• Centros de apoyo global: 12
• Tiempo promedio de resolución de atención al cliente: 2.3 horas

Portales de clientes en línea y plataformas de autoservicio

El portal de soporte en línea de NetApp maneja aproximadamente 1,2 millones de interacciones de servicio al cliente anualmente.

Característica de portal	Usuarios activos mensuales
Apoyar la base de conocimiento	75,000
Centro de descarga de software	45,000
Foros de la comunidad	32,500

Programas regulares de capacitación y habilitación del cliente

NetApp ofrece programas de capacitación integrales con 87,500 certificaciones emitidas en 2023.

• Módulos de capacitación en línea: 350
• Sesiones de entrenamiento dirigidas por un instructor: 1.250
• Participantes de capacitación anual: 55,000

Actualización de tecnología proactiva y actualización de comunicaciones

NetApp envía comunicaciones de actualización de tecnología a 23,500 clientes empresariales trimestralmente.

Canal de comunicación	Frecuencia	Receptores
Boletines por correo electrónico	Mensual	18,750
Informes de tecnología trimestrales	Trimestral	12,500
Webinarios web de actualización de productos	Bimensual	8,750

NetApp, Inc. (NTAP) - Modelo de negocio: canales

Equipo de ventas de Enterprise Direct

El equipo de ventas empresariales directas de NetApp a partir de 2024 consta de aproximadamente 3.500 representantes de ventas globales. El equipo cubre segmentos de clientes empresariales, del mercado medio y clientes comerciales en múltiples industrias.

Métrica del equipo de ventas	2024 datos
Representantes de ventas totales	3,500
Cobertura global	Más de 50 países
Cuota de ventas promedio por representante	$ 4.2 millones

Plataformas de ventas digitales en línea

NetApp opera múltiples canales de ventas digitales con capacidades integradas de comercio electrónico.

• NetApp.com Portal de ventas directas
• Integraciones del mercado de la nube
• Herramientas de configuración digital

Socios tecnológicos y redes de revendedores

NetApp mantiene un ecosistema de socios robusto con 5.200 tecnología activa y socios de canal a nivel mundial.

Categoría de socio	Número de socios
Integradores de sistemas globales	350
Proveedores de servicios en la nube	250
Revendedores regionales	4,600

Marketing digital y compromiso basado en la web

Los canales de marketing digital de NetApp generan aproximadamente el 65% de los clientes potenciales iniciales de los clientes en 2024.

• LinkedIn Marketing Reach: 1.2 millones de seguidores
• Presupuesto anual de marketing digital: $ 42 millones
• Sitio web Visitantes mensuales: 875,000

Conferencias de la industria y eventos tecnológicos

NetApp participa en 125 conferencias de tecnología global anualmente, generando aproximadamente el 22% de la tubería de ventas empresariales.

Tipo de evento	Participación anual
Principales conferencias tecnológicas	35
Eventos de tecnología regional	90
Cumbres de tecnología virtual	24

NetApp, Inc. (NTAP) - Modelo de negocio: segmentos de clientes

Grandes organizaciones empresariales

NetApp atiende al 95% de las compañías Fortune 500 a partir de 2023. El mercado total direccionable para soluciones de almacenamiento empresarial se estima en $ 30.5 mil millones.

Métricas de segmento empresarial	Valor
Total de clientes empresariales	9,500+
Valor anual promedio del contrato	$ 1.2 millones
Cuota de mercado empresarial	23.4%

Negocios de mercado medio

NetApp se dirige a organizaciones medianas con soluciones de almacenamiento a medida.

• Base de clientes total del mercado medio: 6.700 empresas
• Ingresos anuales promedio del segmento del mercado medio: $ 450 millones
• Tamaño típico del contrato: $ 350,000 a $ 750,000

Proveedores de servicios en la nube

NetApp se asocia con los principales proveedores de la nube, incluido el 87% de las compañías mundiales de infraestructura en la nube.

Asociación del proveedor de la nube	Penetración
Servicios web de Amazon (AWS)	Asociación estratégica
Microsoft Azure	Soluciones integradas
Plataforma en la nube de Google	Arquitecturas validadas

Instituciones de servicios financieros

NetApp atiende al 82% de las 100 principales instituciones financieras mundiales.

• Total de clientes de servicios financieros: 3.200
• Ingresos anuales del sector financiero: $ 780 millones
• Soluciones de cumplimiento: GDPR, CCPA, HIPAA certificada

Entidades gubernamentales y del sector público

NetApp proporciona soluciones seguras de gestión de datos para organizaciones gubernamentales.

Métricas del segmento gubernamental	Valor
Total de clientes gubernamentales	1,100+
Contratos del gobierno federal	47
Ingresos anuales del sector gubernamental	$ 340 millones

NetApp, Inc. (NTAP) - Modelo de negocio: Estructura de costos

Inversiones de investigación y desarrollo

NetApp invirtió $ 903 millones en gastos de I + D para el año fiscal 2023, lo que representa el 13.2% de los ingresos totales.

Año fiscal	Inversión de I + D	Porcentaje de ingresos
2023	$ 903 millones	13.2%
2022	$ 868 millones	12.9%

Gastos de ventas y marketing

Los gastos de ventas y marketing de NetApp para el año fiscal 2023 totalizaron $ 1.84 mil millones, lo que representa el 26.9% de los ingresos totales.

• Fuerza de ventas global: aproximadamente 7.500 profesionales de ventas
• Canales de comercialización: marketing digital, directo y basado en socios

Mantenimiento de la infraestructura en la nube

NetApp asigna aproximadamente $ 412 millones anuales para el mantenimiento y el desarrollo de la infraestructura de la nube.

Componente de infraestructura	Costo anual
Mantenimiento de la plataforma en la nube	$ 215 millones
Infraestructura de servicios en la nube	$ 197 millones

Compensación y capacitación de empleados

Los gastos totales relacionados con los empleados para el año fiscal 2023 fueron de $ 2.76 mil millones.

• Total de empleados: 12,300
• Compensación promedio de empleados: $ 224,000 por año
• Inversión de capacitación anual: $ 38.5 millones

Asociación tecnológica y costos de licencia

NetApp gastó $ 156 millones en asociaciones tecnológicas y acuerdos de licencia en el año fiscal 2023.

Tipo de asociación	Costo anual
Licencias de tecnología	$ 87 millones
Asociaciones estratégicas	$ 69 millones

NetApp, Inc. (NTAP) - Modelo de negocio: flujos de ingresos

Venta de hardware de almacenamiento empresarial

NetApp reportó ingresos totales de $ 6.69 mil millones para el año fiscal 2023. Las ventas de hardware de almacenamiento empresarial contribuyeron significativamente a este total.

Categoría de productos	Ingresos anuales
Matrices de flash	$ 2.1 mil millones
Sistemas de almacenamiento híbrido	$ 1.5 mil millones
Infraestructura HCI	$ 420 millones

Suscripciones de servicios de datos en la nube

Servicios de datos en la nube generados $ 1.8 mil millones en ingresos recurrentes para NetApp en el año fiscal 2023.

• Volúmenes de nubes Ontap suscripciones
• Insights de NetApp Cloud
• Servicios de respaldo en la nube

Contratos de licencia y mantenimiento de software

Los ingresos por licencia de software alcanzaron $ 1.2 mil millones En el año fiscal 2023.

Categoría de software	Ingresos anuales
Software de gestión de datos	$ 680 millones
Contratos de mantenimiento	$ 520 millones

Servicios de consultoría profesional

Los servicios profesionales de NetApp generados $ 380 millones en ingresos para el año fiscal 2023.

• Servicios de implementación
• Soporte migratorio
• Consultoría de arquitectura

Soluciones de almacenamiento administradas

Soluciones de almacenamiento administradas contribuyadas $ 420 millones a los ingresos totales de NetApp en el año fiscal 2023.

Tipo de servicio administrado	Ingresos anuales
Servicios en la nube administrados	$ 250 millones
Infraestructura de almacenamiento administrada	$ 170 millones

NetApp, Inc. (NTAP) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose NetApp, Inc. now, late in 2025, as the company pivots hard into AI infrastructure. The numbers from Fiscal Year 2025 show this strategy is gaining traction.

Unified data management across on-premises and multicloud environments.

NetApp continues to emphasize its silo-free infrastructure, which is key for customers managing data everywhere. The Public Cloud services segment saw significant growth, with first-party and marketplace revenue reaching a record $416 million in Fiscal Year 2025, marking a 43% year-over-year increase. This growth supports the value proposition of seamless data mobility and management across environments. Furthermore, 98% of verified users recommend NetApp for its intelligent, secure, and scalable data infrastructure, according to the 2025 Gartner Peer Insights Customers' Choice recognition.

Intelligent data foundation for AI/ML workloads via the AI Data Engine (AIDE).

The launch of the AI Data Engine (AIDE) at INSIGHT 2025 signals a major push here, extending the ONTAP operating system for AI pipelines. This engine is built on NVIDIA Corp.'s AI Data Platform reference design. Momentum is clear: NetApp closed approximately 150 AI infrastructure and data lake modernization deals in the fourth quarter of FY2025 alone. The goal is to collapse data preparation and management steps, moving enterprises from fragmented AI tools to a unified foundation.

Industry-leading cyber resilience with a Ransomware Recovery Guarantee.

Cyber resilience is a non-negotiable value point, backed by a formal guarantee. The NetApp Ransomware Recovery Guarantee leverages ONTAP's SnapLock Compliance feature to provide tamper-proof snapshots. If data protected by SnapLock Compliance volumes is not recoverable following an attack, service credits are issued, capped at 10% of the Committed Contract Value (CCV) on a per-subscription basis. The underlying ONTAP Autonomous Ransomware Protection with Artificial Intelligence (ARP/AI) demonstrated 99% detection of tested, full-file encryption ransomware attacks with zero false positives in external validation.

Operational simplicity and cost efficiency through a single ONTAP platform everywhere.

The core ONTAP platform continues to deliver efficiency and scale. For FY2025, NetApp achieved a record GAAP gross profit of $4.61 billion on $6.57 billion in net revenues, resulting in a GAAP gross margin of 70.19%. Operational discipline is reflected in the record non-GAAP operating margin of 28% for the fiscal year. The platform's scalability is evident, with the next ONTAP release (9.18.1, planned for Q4 2025) supporting up to 256 SVMs per cluster on ASA systems.

High-performance, scalable storage for mission-critical and AI workloads with AFX.

The new NetApp AFX AI Portfolio is the dedicated hardware for these high-end needs, introducing a disaggregated architecture. The all-flash array annualized net revenue run rate hit a record $4.1 billion in FY2025, growing 14% year-over-year. The AFX system is architected for massive scale, with performance claims designed to feed GPU clusters.

Here's a quick look at the stated performance scale for the AFX building blocks:

Metric	AFX Claim/Data Point
Maximum Cluster Throughput (Reads)	Up to 4 TB/s
Maximum Capacity Scale	Over 1 EB
Controller Node Type	AFX 1K Storage Controller (2 RU)
Dedicated AI Compute Node	DX50 Data Compute Node (with AMD Genoa 9554P, Nvidia L4 GPU)

The AFX 1K controller runs an ONTAP instance, ensuring that even this high-performance stack benefits from the established management layer.

NetApp, Inc. (NTAP) - Canvas Business Model: Customer Relationships

You're looking at how NetApp, Inc. manages its connections with customers as of late 2025. It's a mix of high-touch enterprise support and scalable, self-service cloud adoption. The company clearly segments its relationship approach based on the customer's consumption model.

Dedicated account management and enterprise-level professional services remain central for the core on-premises and hybrid cloud business. This high-touch service is supported by ongoing innovation in security and data management. For instance, NetApp announced new data security capabilities, including post-quantum cryptography and professional security services, to help customers strengthen their cyber resilience at the storage layer during fiscal year 2025. This level of support is crucial for maintaining the trust required for large, long-term infrastructure deals.

The relationships are definitely long-term, trust-based relationships with large, global enterprise customers. This is validated by the sheer scale of their operations and the recognition they receive. The company's total billings for fiscal year 2025 hit a record of $6.78 billion, up 8% year-over-year. This indicates deep, ongoing commitment from their installed base.

For the newer consumption methods, NetApp is driving self-service and marketplace-driven adoption for cloud-native services. This is where the growth is accelerating. Record first-party and marketplace Public Cloud services revenue reached $416 million in fiscal year 2025, marking a significant 43% year-over-year increase. This growth suggests a successful shift toward lower-friction, digital-first interactions for cloud workloads.

The transition to consumption-based IT is formalized through the transitioning to a subscription model via NetApp Keystone (Storage-as-a-Service). Keystone is designed to offer infrastructure intelligence within a single subscription, incorporating NetApp Cloud Insights for comprehensive monitoring. A key indicator of future subscription momentum is the Unbilled Remaining Performance Obligations, which stood at approximately $430 million at the end of Q4 fiscal year 2025, showing a 23% quarter-over-quarter increase. This metric is a direct signal of contracted, recurring revenue growth.

Customer sentiment reflects this dual strategy's success, evidenced by high customer satisfaction, recognized as a 2025 Gartner Customers' Choice. NetApp was named a Customers' Choice in the 2025 Gartner Peer Insights Voice of the Customer for Primary Storage Platforms. This recognition was based on reviews from 126 verified end users. Furthermore, NetApp achieved a 98% recommendation rate from verified users as of December 31, 2024. More recently, NetApp received 5-star ratings from 81% of customers when evaluating overall experience, product capabilities, and service & support relative to the market.

Here's a quick look at the key customer-related metrics from the fiscal year:

Metric	Value (FY2025 or latest)	Context
Total Billings	$6.78 billion	All-time company high for fiscal year 2025
Public Cloud Services Revenue	$416 million	Record for fiscal year 2025
Public Cloud Revenue Growth (YoY)	43%	Year-over-year increase in first-party and marketplace revenue
Unbilled RPO (Keystone Indicator)	$430 million	Q4 FY2025 end, key indicator of future Keystone revenue
Gartner Recommendation Rate	98%	Percentage of verified users recommending NetApp as of December 31, 2024
5-Star Overall Experience Rating	81%	Rating relative to the market

The company also recognized partners driving this growth, naming a NetApp Keystone Partner of the Year in FY'25, showing that channel relationships are deeply integrated into the subscription strategy.

Finance: draft FY2026 Keystone revenue projection based on Q4 FY2025 Unbilled RPO growth by next Tuesday.

NetApp, Inc. (NTAP) - Canvas Business Model: Channels

You're looking at how NetApp, Inc. gets its products and services into customer hands as of late 2025. The structure is clearly weighted toward partners, but the cloud piece is growing fast.

Indirect Channel Partners/Resellers for the majority of product sales.

The indirect channel remains the backbone for hardware and on-premises software sales, which fall primarily under the Hybrid Cloud segment. While direct sales percentage data for fiscal year 2025 isn't explicitly broken out, historical context shows a heavy reliance on this route. For instance, back in fiscal 2010, indirect channel sales accounted for 71 percent of sales, a proportion the company expected to keep growing. The Partner Sphere Program is designed to accelerate this, focusing on differentiation through validated Solution Competencies and services. A UK commercial growth programme, for example, specifically targets driving velocity in 10,000 whitespace SMB accounts by empowering distribution partners.

The performance of the core business, the Hybrid Cloud segment, generated $5.91 billion in revenue in fiscal year 2025, representing 89.88% of the total $6.57 billion net revenues for that year. The All-Flash Array (AFA) annualized net revenue run rate hit $4.1 billion by the end of fiscal year 2025, showing where the channel focus is driving product adoption.

Hyperscaler Marketplaces (AWS, Azure, Google Cloud) for cloud services.

Cloud services are a distinct and rapidly growing channel, evidenced by the Public Cloud segment revenue reaching $665 million in fiscal year 2025, up from $611 million in fiscal year 2024. The first-party and marketplace Public Cloud services revenue specifically hit $416 million in fiscal year 2025, marking a 43% year-over-year increase. This growth outpaced the overall Public Cloud segment growth, suggesting marketplace adoption is a key driver. For the third quarter of fiscal year 2025, this specific cloud services revenue grew more than 40% year-over-year.

The reliance on these hyperscalers is significant, as NetApp helps businesses improve data storage efficiency for clients like Amazon.com's Amazon Web Services, Alphabet's Google Cloud, and Microsoft's Azure. However, growth in this area saw a sequential slowdown, with Q1 FY2026 Public Cloud revenue rising only 1.3% year-on-year, though first-party and marketplace services claimed a 33% revenue increase in that same quarter.

Direct Sales team for large enterprise and strategic account engagement.

The direct sales team focuses on the largest, most complex engagements, often involving strategic accounts where deep, direct negotiation and relationship management are required. While the exact revenue percentage driven directly is not published for fiscal year 2025, the CEO noted that inconsistent execution on closing deals late in Q3 FY2025 led to slipping several seven and eight-figure deals, prompting tighter controls on closing plans. This suggests the direct team is heavily involved in securing these large, high-value transactions that make up a significant portion of the $6.78 billion in total billings for fiscal year 2025.

NetApp's own website and sales portal for subscription and software services.

NetApp Console (formerly BlueXP) serves as the portal for managing hybrid cloud data services, which ties directly into subscription offerings like NetApp Keystone. Keystone, the Storage-as-a-Service offering, showed strong adoption, growing almost 60% year-over-year in Q3 FY2025. The website, NetApp.com, also acts as a lead-generation channel for partners; in a prior period, over 40,000 customers annually used the site to identify the right partner to solve their needs.

System Integrators and Managed Service Providers (MSPs).

MSPs and System Integrators are crucial components of the Partner Sphere Program, especially as the business shifts to a services-led model. The program offers specific incentives and training paths, like Services Certified tracks, to support partners delivering managed services. The focus on differentiating through services helps these partners accelerate solution deployment and shorten time to positive Return on Investment (ROI) for customers. The Technology Alliance Partner (TAP) program supports joint solution development, which is vital for SIs and MSPs building integrated offerings.

Here is a snapshot of the revenue mix and key metrics related to the Hybrid Cloud and Public Cloud channels for fiscal year 2025:

Metric	Amount / Percentage (FY 2025)
Total Net Revenue	$6.57 billion
Hybrid Cloud Segment Revenue	$5.91 billion (89.88% of Total)
Public Cloud Segment Revenue	$665 million (10.12% of Total)
Public Cloud Services Revenue (First-party & Marketplace)	$416 million
Public Cloud Services YoY Growth	43%
All-Flash Array ARR	$4.1 billion
Total Billings	$6.78 billion
Keystone (SaaS) Revenue YoY Growth (Q3 FY25)	Almost 60%

The geographic distribution of this channel-driven revenue in fiscal year 2025 was:

• Americas: $3.35 billion (50.93%)
• EMEA: $2.20 billion (33.54%)
• Asia Pacific: $1.02 billion (15.54%)

NetApp, Inc. (NTAP) - Canvas Business Model: Customer Segments

You're looking at where NetApp, Inc. is focusing its sales and development efforts as of late 2025. The customer base is clearly segmented by their infrastructure strategy, with the vast majority still rooted in on-premises or hybrid environments, though the cloud piece is growing fast.

The company's Fiscal Year 2025 (FY2025) total net revenues hit an all-time high of $6.57 billion. This revenue is split between two primary reporting segments, which directly map to how their customers consume their data infrastructure.

Customer Segment Focus Area	FY 2025 Revenue Contribution	FY 2025 Revenue Amount
Large Global Enterprises (Hybrid Cloud)	89.88%	$5.91 billion
Organizations Adopting Cloud Services (Public Cloud)	10.12%	$665.00 million

Honestly, the numbers show that the Large Global Enterprises and Fortune 500 companies form the bedrock of NetApp, Inc.'s business, falling squarely into the Hybrid Cloud segment. These are the customers who need the performance of their all-flash arrays, which reached an annualized net revenue run rate of $4.1 billion in the fourth quarter of FY2025, up 14% year-over-year.

For those organizations undergoing hybrid and multicloud transformation, NetApp, Inc. is positioning its entire intelligent data infrastructure as the bridge. The strategy is to unify data across on-premises and all major public clouds. This focus is clearly paying off in the Public Cloud segment, where first-party and marketplace storage services revenue grew 43% year-over-year in FY2025, reaching $416 million.

When we talk about customers with high-performance AI/ML and data lake workloads, you see the newest product focus. The introduction of the NetApp AFX disaggregated flash system and the NetApp AI Data Engine (AIDE) is a direct play here. These systems are built for scalable performance, with AFX designed for linear performance scaling up to 128 nodes, targeting the data-intensive needs of enterprise AI deployment.

For mid-sized businesses utilizing cloud-native storage services, the growth is reflected in the Public Cloud segment, which is seeing rapid adoption of services like Azure NetApp Files and Google Cloud NetApp Volumes. These services offer a consistent ONTAP experience with native scalability, which is key for organizations that want cloud agility without a full forklift upgrade of their data management philosophy.

Finally, let's look at the US Public Sector and government agencies. While sovereign cloud support is a stated feature addressing regulatory compliance needs for this segment, the near-term reality shows some headwinds. In the first quarter of fiscal year 2026 (the quarter ending July 25, 2025), CEO George Kurian noted year-over-year declines in U.S. Public Sector revenue as agencies awaited budget deployment.

To give you a sense of overall customer sentiment across these groups, NetApp, Inc. received 5-star ratings from 81% of customers when evaluating overall experience, product capabilities, and service & support relative to the market, based on verified input for the 2025 Gartner Peer Insights Voice of the Customer report.

• Americas region accounted for the largest geographic share of FY2025 revenue at $3.35 billion (50.9%).
• EMEA followed with revenue of $2.20 billion (33.5%).
• Asia Pacific contributed $1.02 billion (15.5%) of the total FY2025 revenue.
• The company exited FY2025 with $4.54 billion in deferred revenue, up 7% year-over-year.

Finance: draft the Q2 FY2026 revenue forecast variance analysis against the Q1 FY2026 public sector performance by Tuesday.

NetApp, Inc. (NTAP) - Canvas Business Model: Cost Structure

You're looking at the cost side of NetApp, Inc.'s business as of late 2025, right after they posted record fiscal year results. Honestly, the story here is about disciplined spending driving leverage, especially as they push hard into software and AI.

Significant R&D investment in software, cloud services, and AI innovation.

NetApp, Inc. is clearly putting serious capital behind future growth areas. The investment in Research & Development (R&D) for fiscal year 2025 was substantial, showing a commitment to staying ahead in the intelligent data infrastructure space, particularly for AI workloads. This spending fuels the software-defined aspects of their value proposition.

• R&D investment for fiscal year 2025 was approximately $1.01 billion.
• This R&D spend represented about 15.4% of the total fiscal year 2025 revenue.

Cost of Goods Sold (COGS) for hardware components and manufacturing.

The Cost of Goods Sold (COGS) relates directly to the hardware components and manufacturing for their storage systems, though the company is increasingly focused on the high-margin software and services components. We can back into the GAAP COGS using the reported revenue and gross profit figures for the full fiscal year 2025.

Metric	Amount (FY2025)
Total Net Revenues	$6.57 billion
GAAP Gross Profit	$4.61 billion
Calculated GAAP Cost of Goods Sold (COGS)	$1.96 billion

The gross margin on the recurring support business remains a high-quality cost anchor, hitting 92.3% in Q4 FY2025.

Sales and Marketing expenses, including channel incentives and commissions.

Sales and Marketing (S&M) is a major operating expense, necessary to drive the 5% revenue growth seen in FY2025. While full-year figures are consolidated, looking at a quarterly snapshot gives you a sense of the scale. Remember, these figures often exclude stock-based compensation when looking at non-GAAP measures, which management prefers for operational review.

Here's a look at the third quarter of fiscal year 2025 (Q3 FY25) expenses to illustrate the run rate:

Expense Type (Q3 FY25)	GAAP Amount (in millions)	Non-GAAP Amount (in millions)
Sales and Marketing Expenses	$451	$402
Research and Development Expenses	$247	$211
General and Administrative Expenses	$74	$56

The total operating expenses for the fourth quarter of fiscal year 2025 were $707 million, which was actually down 2% year-over-year.

Operating expenses were flat against 5% revenue growth in FY2025.

This is the key to their profitability story for the year. NetApp, Inc. achieved fiscal year 2025 revenue growth of 5% (reaching $6.57 billion) while keeping total operating expenses essentially flat. This operational leverage is what you want to see when a company is investing but controlling the cost base.

General and administrative costs to support a non-GAAP operating margin of 28.3% in FY2025.

Controlling G&A, alongside the flat operating expenses mentioned above, directly contributed to the strong profitability metrics. The disciplined approach allowed the company to report a record non-GAAP operating margin for the full fiscal year 2025.

• Fiscal Year 2025 Non-GAAP Operating Margin: 28.3%.
• Fiscal Year 2025 GAAP Operating Profit: $1.34 billion.
• Fiscal Year 2025 Non-GAAP Operating Profit: $1.86 billion.

Finance: draft 13-week cash view by Friday.

NetApp, Inc. (NTAP) - Canvas Business Model: Revenue Streams

You're looking at the money NetApp, Inc. pulls in, which is clearly shifting toward recurring and cloud-based models, even though the core hardware business still drives the bulk of the top line. For fiscal year 2025, total net revenues hit $6.57 billion.

The revenue streams break down across their two main reporting segments, which gives you a clear picture of where the dollars are landing right now.

Revenue Stream Component	FY2025 Financial Data	Context/Period
Total Net Revenues	$6.57 billion	Fiscal Year 2025
Hybrid Cloud Segment Revenue	$5.91 billion	Fiscal Year 2025
Public Cloud Segment Revenue	$665 million	Fiscal Year 2025
All-Flash Array Annualized Net Revenue Run Rate (AFA ARR)	$4.1 billion	End of FY2025
Professional Services Revenue	$98 million	Fourth Quarter FY2025
Support Revenue	$625 million	Fourth Quarter FY2025

Product Revenue from the sale of all-flash and hybrid storage systems is embedded within the Hybrid Cloud Segment revenue of $5.91 billion. A key indicator of the high-value product momentum is the All-flash array annualized net revenue run rate, which reached $4.1 billion by the end of fiscal year 2025.

Public Cloud Services Revenue is a definite growth engine. The total Public Cloud Segment revenue for fiscal year 2025 was $665 million. The prompt highlights a specific growth driver here: first-party and marketplace Public Cloud services revenue specifically grew 43% year-over-year, reaching $416 million in fiscal year 2025.

Software Maintenance and Support Services is definitely the stable, high-margin stream you mentioned. For the fourth quarter of fiscal year 2025, Support revenue was $625 million, which was flat year-over-year. That stream maintains a very high gross margin, reported at 92.3% for the recurring support business in Q4 FY2025.

Subscription revenue from NetApp Keystone, the Storage-as-a-Service offering, is showing strong leading indicators. Professional Services revenue, which is mainly driven by Keystone, grew 13% year-over-year in Q4 FY2025, hitting $98 million. In Q3 FY2025, Professional Services revenue was $88 million, up 14% year-over-year. Furthermore, Unbilled Remaining Performance Obligations (RPO), a key indicator for future Keystone revenue, stood at approximately $430 million at the end of Q4 FY2025, marking a 23% increase quarter-over-quarter.

Revenue from professional services and consulting engagements, outside of the Keystone-driven portion, is part of that Professional Services line item. You can see the growth trend:

• Professional Services Revenue (Q4 FY2025): $98 million
• Professional Services Revenue YoY Growth (Q4 FY2025): 13%
• Professional Services Revenue YoY Growth (Q3 FY2025): 14%

Finance: draft the Q1 FY26 revenue recognition assumptions by next Tuesday.