NetApp, Inc. (NTAP): Business Model Canvas

In der dynamischen Landschaft des Unternehmensdatenmanagements erweist sich NetApp als transformative Kraft, die sich strategisch durch die komplexen Schnittstellen von Cloud-Infrastruktur, Speicherlösungen und technologischer Innovation bewegt. Durch die sorgfältige Entwicklung eines Geschäftsmodells, das traditionelle Unternehmensanforderungen mit hochmodernen Hybrid-Cloud-Funktionen verbindet, hat sich NetApp als entscheidender Wegbereiter für Unternehmen positioniert, die robuste, skalierbare und sichere Datenmanagementstrategien über verschiedene technologische Ökosysteme hinweg suchen.

NetApp, Inc. (NTAP) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Cloud-Anbieter-Partnerschaften

NetApp unterhält wichtige strategische Allianzen mit großen Cloud-Anbietern:

Cloud-Anbieter	Einzelheiten zur Partnerschaft	Wichtige Kennzahlen zur Zusammenarbeit
Microsoft Azure	Integration von Cloud-Speicher und Datenmanagement	Über 5.000 gemeinsame Unternehmenskunden
Google Cloud	Hybrid-Cloud-Lösungen und Anthos-Plattformunterstützung	Gemeinsamer Umsatzbeitrag von 200 Millionen US-Dollar im Jahr 2023
Amazon Web Services	NetApp Cloud Volumes ONTAP-Bereitstellung	15 % Wachstum im Jahresvergleich beim gemeinsamen Kundenstamm

Technologiepartnerschaften

NetApp arbeitet mit führenden Technologieherstellern zusammen:

• Cisco: Validierte Infrastrukturdesigns und konvergierte FlexPod-Infrastrukturlösungen
• Dell Technologies: Integrierte Speicher- und Datenschutzplattformen
• HPE: Composable Infrastructure und Hybrid-Cloud-Lösungen

Globale Systemintegrator-Partnerschaften

Systemintegrator	Umfang der Partnerschaft	Jährlicher Transaktionswert
Accenture	Dienstleistungen zur digitalen Transformation von Unternehmen	375 Millionen US-Dollar an gemeinsamen Lösungsumsätzen
Deloitte	Beratung zu Cloud-Migration und Datenmanagement	250 Millionen US-Dollar Partnerschaftsumsatz
IBM	Hybrid-Cloud- und KI-Integration	Kollaboratives Lösungsportfolio im Wert von 425 Millionen US-Dollar

OEM-Partnerschaften

Die OEM-Partnerschaften von NetApp konzentrieren sich auf die Erweiterung der Marktreichweite und die Produktintegration:

• Lenovo: Integrierte Speicherlösungen für Enterprise Computing
• Fujitsu: Konvergente Infrastrukturangebote
• Hitachi: Kollaborative Datenverwaltungsplattformen

Gesamtwert des Partnerschaftsökosystems: Ungefähr 1,2 Milliarden US-Dollar an gemeinschaftlichen Einnahmen für 2023

NetApp, Inc. (NTAP) – Geschäftsmodell: Hauptaktivitäten

Entwicklung von Cloud-Datendiensten und Speicherinfrastruktur

NetApp investierte im Geschäftsjahr 2023 817 Millionen US-Dollar in Forschungs- und Entwicklungskosten. Das Unternehmen konzentrierte sich auf die Entwicklung cloudnativer Speicherlösungen und Infrastrukturplattformen.

Kategorie „F&E-Investitionen“.	Betrag (USD)
Entwicklung der Cloud-Infrastruktur	412 Millionen Dollar
Innovation in der Speichertechnologie	265 Millionen Dollar
Hybride Cloud-Lösungen	140 Millionen Dollar

Forschung und Innovation in Datenmanagementtechnologien

NetApp verfügt über ein robustes Patentportfolio mit 1.324 aktiven Patenten (Stand 2023), wobei der Schwerpunkt auf fortschrittlichen Datenmanagementtechnologien liegt.

• KI-gesteuerte Datenoptimierungsalgorithmen
• Auf maschinellem Lernen basierende Vorhersage der Speicherleistung
• Erweiterte Datenschutz- und Sicherheits-Frameworks

Unternehmenssoftware-Engineering und Produktdesign

Das Software-Engineering-Team von NetApp besteht aus 2.743 engagierten Fachleuten in globalen Entwicklungszentren.

Standort der Produktentwicklung	Anzahl der Ingenieure
Vereinigte Staaten	1,542
Indien	687
Europa	514

Kundensupport und technische Beratungsdienste

NetApp betreibt 12 globale Supportzentren mit 1.876 technischen Supportexperten, die Unternehmenskunden betreuen.

• Technischer Support rund um die Uhr verfügbar
• Mehrsprachige Unterstützungsfunktionen
• Engagierte Manager für den Erfolg von Unternehmenskunden

Kontinuierliche Weiterentwicklung hybrider Cloud-Lösungen

NetApp hat im Geschäftsjahr 2023 356 Millionen US-Dollar speziell für die Entwicklung hybrider Cloud-Lösungen bereitgestellt.

Schwerpunktbereich Hybrid-Cloud-Lösung	Investition (USD)
Cloud-Integrationstechnologien	187 Millionen Dollar
Multi-Cloud-Managementplattformen	109 Millionen Dollar
Cloud-Migrationstools	60 Millionen Dollar

NetApp, Inc. (NTAP) – Geschäftsmodell: Schlüsselressourcen

Erweiterte Datenverwaltungssoftware und geistiges Eigentum

NetApp hält im Jahr 2023 1.284 aktive Patente. Die Gesamtausgaben für Forschung und Entwicklung beliefen sich im Geschäftsjahr 2023 auf 781 Millionen US-Dollar. Zu den wichtigsten Softwareplattformen gehören:

• ONTAP-Datenverwaltungssoftware
• Cloud-Volumes ONTAP
• NetApp Kubernetes-Dienst

Globales Netzwerk von Rechenzentren und Cloud-Infrastruktur

Infrastrukturmetrik	Statistik 2023
Globale Rechenzentren	42 weltweite Standorte
Cloud-Speicherkapazität	Ungefähr 500 Petabyte
Hybrid-Cloud-Bereitstellungen	Über 25.000 Unternehmenskunden

Hochqualifizierte technische und technische Arbeitskräfte

Gesamtzahl der Mitarbeiter: 11.214 Stand Januar 2024. Aufteilung der technischen Belegschaft:

• Technische Mitarbeiter: 6.345
• Mitarbeiter in Forschung und Entwicklung: 2.890
• Fachkräfte für technischen Support: 1.679

Starke Forschungs- und Entwicklungskapazitäten

F&E-Metrik	Daten für 2023
F&E-Investitionen	781 Millionen US-Dollar
F&E als Prozentsatz des Umsatzes	12.4%
Neue Produkteinführungen	7 große Softwareplattformen

Robustes Team für Kundensupport und professionelle Dienstleistungen

Kennzahlen für professionelle Dienstleistungen für 2023:

• Globale Supportzentren: 18
• Durchschnittliche Reaktionszeit des Kundensupports: 15 Minuten
• Kundenzufriedenheitsbewertung: 94 %

NetApp, Inc. (NTAP) – Geschäftsmodell: Wertversprechen

Umfassende Datenmanagement- und Speicherlösungen

NetApp meldete im Geschäftsjahr 2023 einen Jahresumsatz von 6,78 Milliarden US-Dollar. Das Unternehmen bietet Datenmanagementlösungen für mehrere Plattformen mit den folgenden Hauptspezifikationen an:

Produktlinie	Speicherkapazität	Leistungskennzahlen
ONTAP-Speichersysteme	Bis zu 24 PB pro Cluster	Bis zu 1,2 Millionen IOPS
NetApp All-Flash-Arrays	Bis zu 8 PB pro System	Latenz unter 250 Mikrosekunden

Nahtlose Hybrid-Cloud-Integration und Datenmobilität

Unterstützung für NetApp Cloud Volumes-Dienste:

• 90 % Reduzierung der Cloud-Migrationszeit
• 99,99 % Datenverfügbarkeitsgarantie
• Unterstützung für AWS-, Azure- und Google Cloud-Plattformen

Leistungsstarke, skalierbare Speichertechnologien

Leistungskennzahlen für NetApp-Speicherlösungen:

Technologie	Lesegeschwindigkeit	Schreibgeschwindigkeit
NVMe-Speicher	Bis zu 15 GB/Sek	Bis zu 12 GB/Sek
FlexArray-Virtualisierung	Bis zu 10 GB/Sek	Bis zu 8 GB/Sek

Erweiterte Datenschutz- und Cybersicherheitsfunktionen

Zu den Sicherheitsfunktionen von NetApp gehören:

• Ransomware-Schutz für 100 % der Unternehmensdaten
• Unterstützung der Multi-Faktor-Authentifizierung
• End-to-End-Verschlüsselung über Speicherplattformen hinweg

Vereinfachtes IT-Infrastrukturmanagement

Kennzahlen zur Managementeffizienz:

Management-Tool	Effizienzsteigerung	Kostensenkung
NetApp Active IQ	40 % schnellere Fehlerbehebung	Bis zu 30 % Betriebskostenreduzierung

NetApp, Inc. (NTAP) – Geschäftsmodell: Kundenbeziehungen

Dedizierte Unternehmenskontoverwaltung

NetApp betreut im Jahr 2023 weltweit 23.500 Unternehmenskunden. Das Unternehmen beschäftigt 1.250 engagierte Account-Management-Experten in mehreren geografischen Regionen.

Kundensegment	Anzahl der dedizierten Account Manager
Unternehmenskunden	475
Kunden des öffentlichen Sektors	225
Kunden von Cloud- und Service-Providern	550

Technischer Support und Beratungsdienste

NetApp bietet rund um die Uhr technischen Support mit Reaktionszeiten zwischen 30 Minuten und 4 Stunden, je nach Vertragsniveau des Kundensupports.

• Gesamtzahl der Mitarbeiter im technischen Support: 850
• Globale Supportzentren: 12
• Durchschnittliche Lösungszeit für den Kundensupport: 2,3 Stunden

Online-Kundenportale und Self-Service-Plattformen

Das Online-Supportportal von NetApp wickelt jährlich etwa 1,2 Millionen Kundendienstinteraktionen ab.

Portalfunktion	Monatlich aktive Benutzer
Support-Wissensdatenbank	75,000
Software-Download-Center	45,000
Community-Foren	32,500

Regelmäßige Kundenschulungs- und Aktivierungsprogramme

NetApp bietet umfassende Schulungsprogramme mit 87.500 ausgestellten Zertifizierungen im Jahr 2023.

• Online-Schulungsmodule: 350
• Von Lehrern geleitete Schulungssitzungen: 1.250
• Jährliche Schulungsteilnehmer: 55.000

Proaktive Technologie-Update- und Upgrade-Kommunikation

NetApp sendet vierteljährlich Technologie-Update-Mitteilungen an 23.500 Unternehmenskunden.

Kommunikationskanal	Häufigkeit	Empfänger
E-Mail-Newsletter	Monatlich	18,750
Vierteljährliche Technologie-Briefings	Vierteljährlich	12,500
Webinare zu Produktaktualisierungen	Zweimonatlich	8,750

NetApp, Inc. (NTAP) – Geschäftsmodell: Kanäle

Direktes Enterprise-Vertriebsteam

Das direkte Unternehmensvertriebsteam von NetApp besteht ab 2024 aus etwa 3.500 globalen Vertriebsmitarbeitern. Das Team deckt Unternehmens-, Mittelstands- und Gewerbekundensegmente aus mehreren Branchen ab.

Vertriebsteam-Metrik	Daten für 2024
Gesamtzahl der Vertriebsmitarbeiter	3,500
Globale Abdeckung	Über 50 Länder
Durchschnittliche Verkaufsquote pro Vertreter	4,2 Millionen US-Dollar

Digitale Online-Verkaufsplattformen

NetApp betreibt mehrere digitale Vertriebskanäle mit integrierten E-Commerce-Funktionen.

• Direktvertriebsportal von NetApp.com
• Cloud Marketplace-Integrationen
• Digitale Konfigurationstools

Technologiepartner und Reseller-Netzwerke

NetApp unterhält ein robustes Partnerökosystem mit 5.200 aktiven Technologie- und Vertriebspartnern weltweit.

Partnerkategorie	Anzahl der Partner
Globale Systemintegratoren	350
Cloud-Service-Anbieter	250
Regionale Wiederverkäufer	4,600

Digitales Marketing und webbasiertes Engagement

Die digitalen Marketingkanäle von NetApp generieren im Jahr 2024 etwa 65 % der ersten Kunden-Leads.

• LinkedIn-Marketing-Reichweite: 1,2 Millionen Follower
• Jährliches Budget für digitales Marketing: 42 Millionen US-Dollar
• Monatliche Besucher der Website: 875.000

Branchenkonferenzen und Technologieveranstaltungen

NetApp nimmt jährlich an 125 globalen Technologiekonferenzen teil und generiert schätzungsweise 22 % der Vertriebspipeline des Unternehmens.

Ereignistyp	Jährliche Teilnahme
Wichtige Technologiekonferenzen	35
Regionale Technologieveranstaltungen	90
Virtuelle Technologiegipfel	24

NetApp, Inc. (NTAP) – Geschäftsmodell: Kundensegmente

Große Unternehmensorganisationen

NetApp beliefert im Jahr 2023 95 % der Fortune-500-Unternehmen. Der gesamte adressierbare Markt für Unternehmensspeicherlösungen wird auf 30,5 Milliarden US-Dollar geschätzt.

Unternehmenssegmentmetriken	Wert
Gesamtzahl der Unternehmenskunden	9,500+
Durchschnittlicher jährlicher Vertragswert	1,2 Millionen US-Dollar
Marktanteil der Unternehmen	23.4%

Mittelständische Unternehmen

NetApp richtet sich mit maßgeschneiderten Speicherlösungen an mittelständische Unternehmen.

• Gesamter Kundenstamm im Mittelstand: 6.700 Unternehmen
• Durchschnittlicher Jahresumsatz im mittleren Marktsegment: 450 Millionen US-Dollar
• Typische Vertragsgröße: 350.000 bis 750.000 US-Dollar

Cloud-Service-Anbieter

NetApp arbeitet mit großen Cloud-Anbietern zusammen, darunter 87 % der globalen Cloud-Infrastrukturunternehmen.

Partnerschaft mit Cloud-Anbietern	Durchdringung
Amazon Web Services (AWS)	Strategische Partnerschaft
Microsoft Azure	Integrierte Lösungen
Google Cloud-Plattform	Validierte Architekturen

Finanzdienstleistungsinstitute

NetApp bedient 82 % der 100 weltweit führenden Finanzinstitute.

• Gesamtzahl der Finanzdienstleistungskunden: 3.200
• Jahresumsatz aus dem Finanzsektor: 780 Millionen US-Dollar
• Compliance-Lösungen: DSGVO-, CCPA- und HIPAA-zertifiziert

Regierung und Einrichtungen des öffentlichen Sektors

NetApp bietet sichere Datenmanagementlösungen für Regierungsorganisationen.

Kennzahlen für das Regierungssegment	Wert
Gesamtzahl der Regierungskunden	1,100+
Verträge der Bundesregierung	47
Jährliche Einnahmen des Staatssektors	340 Millionen Dollar

NetApp, Inc. (NTAP) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungsinvestitionen

NetApp investierte im Geschäftsjahr 2023 903 Millionen US-Dollar in Forschungs- und Entwicklungskosten, was 13,2 % des Gesamtumsatzes entspricht.

Geschäftsjahr	F&E-Investitionen	Prozentsatz des Umsatzes
2023	903 Millionen Dollar	13.2%
2022	868 Millionen US-Dollar	12.9%

Vertriebs- und Marketingkosten

Die Vertriebs- und Marketingausgaben von NetApp beliefen sich im Geschäftsjahr 2023 auf insgesamt 1,84 Milliarden US-Dollar, was 26,9 % des Gesamtumsatzes entspricht.

• Weltweites Vertriebsteam: Ungefähr 7.500 Vertriebsprofis
• Marketingkanäle: Digitales, direktes und partnerbasiertes Marketing

Wartung der Cloud-Infrastruktur

NetApp stellt jährlich etwa 412 Millionen US-Dollar für die Wartung und Entwicklung der Cloud-Infrastruktur bereit.

Infrastrukturkomponente	Jährliche Kosten
Wartung der Cloud-Plattform	215 Millionen Dollar
Cloud-Services-Infrastruktur	197 Millionen Dollar

Vergütung und Schulung der Mitarbeiter

Die gesamten mitarbeiterbezogenen Ausgaben für das Geschäftsjahr 2023 beliefen sich auf 2,76 Milliarden US-Dollar.

• Gesamtzahl der Mitarbeiter: 12.300
• Durchschnittliche Mitarbeitervergütung: 224.000 US-Dollar pro Jahr
• Jährliche Schulungsinvestition: 38,5 Millionen US-Dollar

Technologiepartnerschaft und Lizenzkosten

NetApp gab im Geschäftsjahr 2023 156 Millionen US-Dollar für Technologiepartnerschaften und Lizenzvereinbarungen aus.

Partnerschaftstyp	Jährliche Kosten
Technologielizenzierung	87 Millionen Dollar
Strategische Partnerschaften	69 Millionen Dollar

NetApp, Inc. (NTAP) – Geschäftsmodell: Einnahmequellen

Verkauf von Enterprise-Speicherhardware

NetApp meldete für das Geschäftsjahr 2023 einen Gesamtumsatz von 6,69 Milliarden US-Dollar. Der Verkauf von Enterprise-Storage-Hardware trug erheblich zu diesem Gesamtumsatz bei.

Produktkategorie	Jahresumsatz
All-Flash-Arrays	2,1 Milliarden US-Dollar
Hybride Speichersysteme	1,5 Milliarden US-Dollar
HCI-Infrastruktur	420 Millionen Dollar

Cloud Data Services-Abonnements

Cloud-Datendienste generiert 1,8 Milliarden US-Dollar an wiederkehrenden Umsätzen für NetApp im Geschäftsjahr 2023.

• Cloud Volumes ONTAP-Abonnements
• NetApp Cloud Insights
• Cloud-Backup-Dienste

Softwarelizenz- und Wartungsverträge

Umsatz aus Softwarelizenzen erreicht 1,2 Milliarden US-Dollar im Geschäftsjahr 2023.

Softwarekategorie	Jahresumsatz
Datenverwaltungssoftware	680 Millionen Dollar
Wartungsverträge	520 Millionen Dollar

Professionelle Beratungsleistungen

Die professionellen Dienstleistungen von NetApp werden generiert 380 Millionen Dollar Umsatz für das Geschäftsjahr 2023.

• Implementierungsdienstleistungen
• Migrationsunterstützung
• Architekturberatung

Verwaltete Speicherlösungen

Managed-Storage-Lösungen trugen dazu bei 420 Millionen Dollar zum Gesamtumsatz von NetApp im Geschäftsjahr 2023.

Verwalteter Servicetyp	Jahresumsatz
Verwaltete Cloud-Dienste	250 Millionen Dollar
Verwaltete Speicherinfrastruktur	170 Millionen Dollar

NetApp, Inc. (NTAP) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose NetApp, Inc. now, late in 2025, as the company pivots hard into AI infrastructure. The numbers from Fiscal Year 2025 show this strategy is gaining traction.

Unified data management across on-premises and multicloud environments.

NetApp continues to emphasize its silo-free infrastructure, which is key for customers managing data everywhere. The Public Cloud services segment saw significant growth, with first-party and marketplace revenue reaching a record $416 million in Fiscal Year 2025, marking a 43% year-over-year increase. This growth supports the value proposition of seamless data mobility and management across environments. Furthermore, 98% of verified users recommend NetApp for its intelligent, secure, and scalable data infrastructure, according to the 2025 Gartner Peer Insights Customers' Choice recognition.

Intelligent data foundation for AI/ML workloads via the AI Data Engine (AIDE).

The launch of the AI Data Engine (AIDE) at INSIGHT 2025 signals a major push here, extending the ONTAP operating system for AI pipelines. This engine is built on NVIDIA Corp.'s AI Data Platform reference design. Momentum is clear: NetApp closed approximately 150 AI infrastructure and data lake modernization deals in the fourth quarter of FY2025 alone. The goal is to collapse data preparation and management steps, moving enterprises from fragmented AI tools to a unified foundation.

Industry-leading cyber resilience with a Ransomware Recovery Guarantee.

Cyber resilience is a non-negotiable value point, backed by a formal guarantee. The NetApp Ransomware Recovery Guarantee leverages ONTAP's SnapLock Compliance feature to provide tamper-proof snapshots. If data protected by SnapLock Compliance volumes is not recoverable following an attack, service credits are issued, capped at 10% of the Committed Contract Value (CCV) on a per-subscription basis. The underlying ONTAP Autonomous Ransomware Protection with Artificial Intelligence (ARP/AI) demonstrated 99% detection of tested, full-file encryption ransomware attacks with zero false positives in external validation.

Operational simplicity and cost efficiency through a single ONTAP platform everywhere.

The core ONTAP platform continues to deliver efficiency and scale. For FY2025, NetApp achieved a record GAAP gross profit of $4.61 billion on $6.57 billion in net revenues, resulting in a GAAP gross margin of 70.19%. Operational discipline is reflected in the record non-GAAP operating margin of 28% for the fiscal year. The platform's scalability is evident, with the next ONTAP release (9.18.1, planned for Q4 2025) supporting up to 256 SVMs per cluster on ASA systems.

High-performance, scalable storage for mission-critical and AI workloads with AFX.

The new NetApp AFX AI Portfolio is the dedicated hardware for these high-end needs, introducing a disaggregated architecture. The all-flash array annualized net revenue run rate hit a record $4.1 billion in FY2025, growing 14% year-over-year. The AFX system is architected for massive scale, with performance claims designed to feed GPU clusters.

Here's a quick look at the stated performance scale for the AFX building blocks:

Metric	AFX Claim/Data Point
Maximum Cluster Throughput (Reads)	Up to 4 TB/s
Maximum Capacity Scale	Over 1 EB
Controller Node Type	AFX 1K Storage Controller (2 RU)
Dedicated AI Compute Node	DX50 Data Compute Node (with AMD Genoa 9554P, Nvidia L4 GPU)

The AFX 1K controller runs an ONTAP instance, ensuring that even this high-performance stack benefits from the established management layer.

NetApp, Inc. (NTAP) - Canvas Business Model: Customer Relationships

You're looking at how NetApp, Inc. manages its connections with customers as of late 2025. It's a mix of high-touch enterprise support and scalable, self-service cloud adoption. The company clearly segments its relationship approach based on the customer's consumption model.

Dedicated account management and enterprise-level professional services remain central for the core on-premises and hybrid cloud business. This high-touch service is supported by ongoing innovation in security and data management. For instance, NetApp announced new data security capabilities, including post-quantum cryptography and professional security services, to help customers strengthen their cyber resilience at the storage layer during fiscal year 2025. This level of support is crucial for maintaining the trust required for large, long-term infrastructure deals.

The relationships are definitely long-term, trust-based relationships with large, global enterprise customers. This is validated by the sheer scale of their operations and the recognition they receive. The company's total billings for fiscal year 2025 hit a record of $6.78 billion, up 8% year-over-year. This indicates deep, ongoing commitment from their installed base.

For the newer consumption methods, NetApp is driving self-service and marketplace-driven adoption for cloud-native services. This is where the growth is accelerating. Record first-party and marketplace Public Cloud services revenue reached $416 million in fiscal year 2025, marking a significant 43% year-over-year increase. This growth suggests a successful shift toward lower-friction, digital-first interactions for cloud workloads.

The transition to consumption-based IT is formalized through the transitioning to a subscription model via NetApp Keystone (Storage-as-a-Service). Keystone is designed to offer infrastructure intelligence within a single subscription, incorporating NetApp Cloud Insights for comprehensive monitoring. A key indicator of future subscription momentum is the Unbilled Remaining Performance Obligations, which stood at approximately $430 million at the end of Q4 fiscal year 2025, showing a 23% quarter-over-quarter increase. This metric is a direct signal of contracted, recurring revenue growth.

Customer sentiment reflects this dual strategy's success, evidenced by high customer satisfaction, recognized as a 2025 Gartner Customers' Choice. NetApp was named a Customers' Choice in the 2025 Gartner Peer Insights Voice of the Customer for Primary Storage Platforms. This recognition was based on reviews from 126 verified end users. Furthermore, NetApp achieved a 98% recommendation rate from verified users as of December 31, 2024. More recently, NetApp received 5-star ratings from 81% of customers when evaluating overall experience, product capabilities, and service & support relative to the market.

Here's a quick look at the key customer-related metrics from the fiscal year:

Metric	Value (FY2025 or latest)	Context
Total Billings	$6.78 billion	All-time company high for fiscal year 2025
Public Cloud Services Revenue	$416 million	Record for fiscal year 2025
Public Cloud Revenue Growth (YoY)	43%	Year-over-year increase in first-party and marketplace revenue
Unbilled RPO (Keystone Indicator)	$430 million	Q4 FY2025 end, key indicator of future Keystone revenue
Gartner Recommendation Rate	98%	Percentage of verified users recommending NetApp as of December 31, 2024
5-Star Overall Experience Rating	81%	Rating relative to the market

The company also recognized partners driving this growth, naming a NetApp Keystone Partner of the Year in FY'25, showing that channel relationships are deeply integrated into the subscription strategy.

Finance: draft FY2026 Keystone revenue projection based on Q4 FY2025 Unbilled RPO growth by next Tuesday.

NetApp, Inc. (NTAP) - Canvas Business Model: Channels

You're looking at how NetApp, Inc. gets its products and services into customer hands as of late 2025. The structure is clearly weighted toward partners, but the cloud piece is growing fast.

Indirect Channel Partners/Resellers for the majority of product sales.

The indirect channel remains the backbone for hardware and on-premises software sales, which fall primarily under the Hybrid Cloud segment. While direct sales percentage data for fiscal year 2025 isn't explicitly broken out, historical context shows a heavy reliance on this route. For instance, back in fiscal 2010, indirect channel sales accounted for 71 percent of sales, a proportion the company expected to keep growing. The Partner Sphere Program is designed to accelerate this, focusing on differentiation through validated Solution Competencies and services. A UK commercial growth programme, for example, specifically targets driving velocity in 10,000 whitespace SMB accounts by empowering distribution partners.

The performance of the core business, the Hybrid Cloud segment, generated $5.91 billion in revenue in fiscal year 2025, representing 89.88% of the total $6.57 billion net revenues for that year. The All-Flash Array (AFA) annualized net revenue run rate hit $4.1 billion by the end of fiscal year 2025, showing where the channel focus is driving product adoption.

Hyperscaler Marketplaces (AWS, Azure, Google Cloud) for cloud services.

Cloud services are a distinct and rapidly growing channel, evidenced by the Public Cloud segment revenue reaching $665 million in fiscal year 2025, up from $611 million in fiscal year 2024. The first-party and marketplace Public Cloud services revenue specifically hit $416 million in fiscal year 2025, marking a 43% year-over-year increase. This growth outpaced the overall Public Cloud segment growth, suggesting marketplace adoption is a key driver. For the third quarter of fiscal year 2025, this specific cloud services revenue grew more than 40% year-over-year.

The reliance on these hyperscalers is significant, as NetApp helps businesses improve data storage efficiency for clients like Amazon.com's Amazon Web Services, Alphabet's Google Cloud, and Microsoft's Azure. However, growth in this area saw a sequential slowdown, with Q1 FY2026 Public Cloud revenue rising only 1.3% year-on-year, though first-party and marketplace services claimed a 33% revenue increase in that same quarter.

Direct Sales team for large enterprise and strategic account engagement.

The direct sales team focuses on the largest, most complex engagements, often involving strategic accounts where deep, direct negotiation and relationship management are required. While the exact revenue percentage driven directly is not published for fiscal year 2025, the CEO noted that inconsistent execution on closing deals late in Q3 FY2025 led to slipping several seven and eight-figure deals, prompting tighter controls on closing plans. This suggests the direct team is heavily involved in securing these large, high-value transactions that make up a significant portion of the $6.78 billion in total billings for fiscal year 2025.

NetApp's own website and sales portal for subscription and software services.

NetApp Console (formerly BlueXP) serves as the portal for managing hybrid cloud data services, which ties directly into subscription offerings like NetApp Keystone. Keystone, the Storage-as-a-Service offering, showed strong adoption, growing almost 60% year-over-year in Q3 FY2025. The website, NetApp.com, also acts as a lead-generation channel for partners; in a prior period, over 40,000 customers annually used the site to identify the right partner to solve their needs.

System Integrators and Managed Service Providers (MSPs).

MSPs and System Integrators are crucial components of the Partner Sphere Program, especially as the business shifts to a services-led model. The program offers specific incentives and training paths, like Services Certified tracks, to support partners delivering managed services. The focus on differentiating through services helps these partners accelerate solution deployment and shorten time to positive Return on Investment (ROI) for customers. The Technology Alliance Partner (TAP) program supports joint solution development, which is vital for SIs and MSPs building integrated offerings.

Here is a snapshot of the revenue mix and key metrics related to the Hybrid Cloud and Public Cloud channels for fiscal year 2025:

Metric	Amount / Percentage (FY 2025)
Total Net Revenue	$6.57 billion
Hybrid Cloud Segment Revenue	$5.91 billion (89.88% of Total)
Public Cloud Segment Revenue	$665 million (10.12% of Total)
Public Cloud Services Revenue (First-party & Marketplace)	$416 million
Public Cloud Services YoY Growth	43%
All-Flash Array ARR	$4.1 billion
Total Billings	$6.78 billion
Keystone (SaaS) Revenue YoY Growth (Q3 FY25)	Almost 60%

The geographic distribution of this channel-driven revenue in fiscal year 2025 was:

• Americas: $3.35 billion (50.93%)
• EMEA: $2.20 billion (33.54%)
• Asia Pacific: $1.02 billion (15.54%)

NetApp, Inc. (NTAP) - Canvas Business Model: Customer Segments

You're looking at where NetApp, Inc. is focusing its sales and development efforts as of late 2025. The customer base is clearly segmented by their infrastructure strategy, with the vast majority still rooted in on-premises or hybrid environments, though the cloud piece is growing fast.

The company's Fiscal Year 2025 (FY2025) total net revenues hit an all-time high of $6.57 billion. This revenue is split between two primary reporting segments, which directly map to how their customers consume their data infrastructure.

Customer Segment Focus Area	FY 2025 Revenue Contribution	FY 2025 Revenue Amount
Large Global Enterprises (Hybrid Cloud)	89.88%	$5.91 billion
Organizations Adopting Cloud Services (Public Cloud)	10.12%	$665.00 million

Honestly, the numbers show that the Large Global Enterprises and Fortune 500 companies form the bedrock of NetApp, Inc.'s business, falling squarely into the Hybrid Cloud segment. These are the customers who need the performance of their all-flash arrays, which reached an annualized net revenue run rate of $4.1 billion in the fourth quarter of FY2025, up 14% year-over-year.

For those organizations undergoing hybrid and multicloud transformation, NetApp, Inc. is positioning its entire intelligent data infrastructure as the bridge. The strategy is to unify data across on-premises and all major public clouds. This focus is clearly paying off in the Public Cloud segment, where first-party and marketplace storage services revenue grew 43% year-over-year in FY2025, reaching $416 million.

When we talk about customers with high-performance AI/ML and data lake workloads, you see the newest product focus. The introduction of the NetApp AFX disaggregated flash system and the NetApp AI Data Engine (AIDE) is a direct play here. These systems are built for scalable performance, with AFX designed for linear performance scaling up to 128 nodes, targeting the data-intensive needs of enterprise AI deployment.

For mid-sized businesses utilizing cloud-native storage services, the growth is reflected in the Public Cloud segment, which is seeing rapid adoption of services like Azure NetApp Files and Google Cloud NetApp Volumes. These services offer a consistent ONTAP experience with native scalability, which is key for organizations that want cloud agility without a full forklift upgrade of their data management philosophy.

Finally, let's look at the US Public Sector and government agencies. While sovereign cloud support is a stated feature addressing regulatory compliance needs for this segment, the near-term reality shows some headwinds. In the first quarter of fiscal year 2026 (the quarter ending July 25, 2025), CEO George Kurian noted year-over-year declines in U.S. Public Sector revenue as agencies awaited budget deployment.

To give you a sense of overall customer sentiment across these groups, NetApp, Inc. received 5-star ratings from 81% of customers when evaluating overall experience, product capabilities, and service & support relative to the market, based on verified input for the 2025 Gartner Peer Insights Voice of the Customer report.

• Americas region accounted for the largest geographic share of FY2025 revenue at $3.35 billion (50.9%).
• EMEA followed with revenue of $2.20 billion (33.5%).
• Asia Pacific contributed $1.02 billion (15.5%) of the total FY2025 revenue.
• The company exited FY2025 with $4.54 billion in deferred revenue, up 7% year-over-year.

Finance: draft the Q2 FY2026 revenue forecast variance analysis against the Q1 FY2026 public sector performance by Tuesday.

NetApp, Inc. (NTAP) - Canvas Business Model: Cost Structure

You're looking at the cost side of NetApp, Inc.'s business as of late 2025, right after they posted record fiscal year results. Honestly, the story here is about disciplined spending driving leverage, especially as they push hard into software and AI.

Significant R&D investment in software, cloud services, and AI innovation.

NetApp, Inc. is clearly putting serious capital behind future growth areas. The investment in Research & Development (R&D) for fiscal year 2025 was substantial, showing a commitment to staying ahead in the intelligent data infrastructure space, particularly for AI workloads. This spending fuels the software-defined aspects of their value proposition.

• R&D investment for fiscal year 2025 was approximately $1.01 billion.
• This R&D spend represented about 15.4% of the total fiscal year 2025 revenue.

Cost of Goods Sold (COGS) for hardware components and manufacturing.

The Cost of Goods Sold (COGS) relates directly to the hardware components and manufacturing for their storage systems, though the company is increasingly focused on the high-margin software and services components. We can back into the GAAP COGS using the reported revenue and gross profit figures for the full fiscal year 2025.

Metric	Amount (FY2025)
Total Net Revenues	$6.57 billion
GAAP Gross Profit	$4.61 billion
Calculated GAAP Cost of Goods Sold (COGS)	$1.96 billion

The gross margin on the recurring support business remains a high-quality cost anchor, hitting 92.3% in Q4 FY2025.

Sales and Marketing expenses, including channel incentives and commissions.

Sales and Marketing (S&M) is a major operating expense, necessary to drive the 5% revenue growth seen in FY2025. While full-year figures are consolidated, looking at a quarterly snapshot gives you a sense of the scale. Remember, these figures often exclude stock-based compensation when looking at non-GAAP measures, which management prefers for operational review.

Here's a look at the third quarter of fiscal year 2025 (Q3 FY25) expenses to illustrate the run rate:

Expense Type (Q3 FY25)	GAAP Amount (in millions)	Non-GAAP Amount (in millions)
Sales and Marketing Expenses	$451	$402
Research and Development Expenses	$247	$211
General and Administrative Expenses	$74	$56

The total operating expenses for the fourth quarter of fiscal year 2025 were $707 million, which was actually down 2% year-over-year.

Operating expenses were flat against 5% revenue growth in FY2025.

This is the key to their profitability story for the year. NetApp, Inc. achieved fiscal year 2025 revenue growth of 5% (reaching $6.57 billion) while keeping total operating expenses essentially flat. This operational leverage is what you want to see when a company is investing but controlling the cost base.

General and administrative costs to support a non-GAAP operating margin of 28.3% in FY2025.

Controlling G&A, alongside the flat operating expenses mentioned above, directly contributed to the strong profitability metrics. The disciplined approach allowed the company to report a record non-GAAP operating margin for the full fiscal year 2025.

• Fiscal Year 2025 Non-GAAP Operating Margin: 28.3%.
• Fiscal Year 2025 GAAP Operating Profit: $1.34 billion.
• Fiscal Year 2025 Non-GAAP Operating Profit: $1.86 billion.

Finance: draft 13-week cash view by Friday.

NetApp, Inc. (NTAP) - Canvas Business Model: Revenue Streams

You're looking at the money NetApp, Inc. pulls in, which is clearly shifting toward recurring and cloud-based models, even though the core hardware business still drives the bulk of the top line. For fiscal year 2025, total net revenues hit $6.57 billion.

The revenue streams break down across their two main reporting segments, which gives you a clear picture of where the dollars are landing right now.

Revenue Stream Component	FY2025 Financial Data	Context/Period
Total Net Revenues	$6.57 billion	Fiscal Year 2025
Hybrid Cloud Segment Revenue	$5.91 billion	Fiscal Year 2025
Public Cloud Segment Revenue	$665 million	Fiscal Year 2025
All-Flash Array Annualized Net Revenue Run Rate (AFA ARR)	$4.1 billion	End of FY2025
Professional Services Revenue	$98 million	Fourth Quarter FY2025
Support Revenue	$625 million	Fourth Quarter FY2025

Product Revenue from the sale of all-flash and hybrid storage systems is embedded within the Hybrid Cloud Segment revenue of $5.91 billion. A key indicator of the high-value product momentum is the All-flash array annualized net revenue run rate, which reached $4.1 billion by the end of fiscal year 2025.

Public Cloud Services Revenue is a definite growth engine. The total Public Cloud Segment revenue for fiscal year 2025 was $665 million. The prompt highlights a specific growth driver here: first-party and marketplace Public Cloud services revenue specifically grew 43% year-over-year, reaching $416 million in fiscal year 2025.

Software Maintenance and Support Services is definitely the stable, high-margin stream you mentioned. For the fourth quarter of fiscal year 2025, Support revenue was $625 million, which was flat year-over-year. That stream maintains a very high gross margin, reported at 92.3% for the recurring support business in Q4 FY2025.

Subscription revenue from NetApp Keystone, the Storage-as-a-Service offering, is showing strong leading indicators. Professional Services revenue, which is mainly driven by Keystone, grew 13% year-over-year in Q4 FY2025, hitting $98 million. In Q3 FY2025, Professional Services revenue was $88 million, up 14% year-over-year. Furthermore, Unbilled Remaining Performance Obligations (RPO), a key indicator for future Keystone revenue, stood at approximately $430 million at the end of Q4 FY2025, marking a 23% increase quarter-over-quarter.

Revenue from professional services and consulting engagements, outside of the Keystone-driven portion, is part of that Professional Services line item. You can see the growth trend:

• Professional Services Revenue (Q4 FY2025): $98 million
• Professional Services Revenue YoY Growth (Q4 FY2025): 13%
• Professional Services Revenue YoY Growth (Q3 FY2025): 14%

Finance: draft the Q1 FY26 revenue recognition assumptions by next Tuesday.