NetApp, Inc. (NTAP): Business Model Canvas [Jan-2025 Mise à jour]

Dans le paysage dynamique de la gestion des données d'entreprise, NetApp apparaît comme une force transformatrice, naviguant stratégiquement dans les intersections complexes de l'infrastructure cloud, des solutions de stockage et de l'innovation technologique. En élaborant méticuleusement un modèle commercial qui relie les besoins traditionnels des entreprises avec des capacités de cloud hybride de pointe, NetApp s'est positionné comme un catalyseur critique pour les organisations à la recherche de stratégies de gestion des données robustes, évolutives et sécurisées à travers divers écosystèmes technologiques.

NetApp, Inc. (NTAP) - Modèle d'entreprise: partenariats clés

Partenariats stratégiques des fournisseurs de cloud

NetApp maintient des alliances stratégiques critiques avec les principaux fournisseurs de cloud:

Fournisseur de cloud	Détails du partenariat	Métriques de collaboration clés
Microsoft Azure	Intégration du stockage et de la gestion des données cloud	Plus de 5 000 clients conjoints
Google Cloud	Solutions cloud hybrides et support de plate-forme Anthos	Contribution des revenus conjoints de 200 millions de dollars en 2023
Services Web Amazon	Volumes de cloud NetApp Déplacement ONTAP	15% de croissance en glissement annuel de la clientèle conjointe

Partenariats technologiques

NetApp collabore avec les principaux fabricants de technologies:

• Cisco: conceptions d'infrastructure validées et solutions d'infrastructure convergé FlexPod
• Dell Technologies: plates-formes de stockage et de protection des données intégrées
• HPE: Infrastructure composable et solutions de nuages ​​hybrides

Partenariats mondiaux d'intégrateur de systèmes

Intégrateur système	Portée du partenariat	Valeur de transaction annuelle
Accentuation	Services de transformation numérique d'entreprise	375 millions de dollars en revenus de solution commune
Deloitte	Migration du cloud et consultation de la gestion des données	Revenus de 250 millions de dollars de partenariat
Ibm	Cloud hybride et intégration d'IA	Portfolio de solutions collaboratives de 425 millions de dollars

Partenariats OEM

Les partenariats OEM de NetApp se concentrent sur l'expansion de la portée du marché et de l'intégration des produits:

• Lenovo: Solutions de stockage intégrées pour l'informatique d'entreprise
• Fujitsu: offres d'infrastructures convergées
• Hitachi: plateformes de gestion des données collaboratives

Valeur totale de l'écosystème du partenariat: environ 1,2 milliard de dollars en revenus collaboratifs pour 2023

NetApp, Inc. (NTAP) - Modèle d'entreprise: activités clés

Développement de services de données cloud et d'infrastructure de stockage

NetApp a investi 817 millions de dollars dans les dépenses de R&D au cours de l'exercice 2023. La société s'est concentrée sur le développement de solutions de stockage et de plateformes d'infrastructure natives dans le cloud.

Catégorie d'investissement de R&D	Montant (USD)
Développement des infrastructures cloud	412 millions de dollars
Innovation technologique de stockage	265 millions de dollars
Solutions de nuages ​​hybrides	140 millions de dollars

Recherche et innovation dans les technologies de gestion des données

NetApp maintient un portefeuille de brevets robuste avec 1 324 brevets actifs à partir de 2023, en se concentrant sur les technologies avancées de gestion des données.

• Algorithmes d'optimisation des données pilotés par l'IA
• Prédiction des performances de stockage basée sur l'apprentissage automatique
• Cadres avancés de protection et de sécurité des données

Génie logiciel d'entreprise et conception de produits

L'équipe de génie logiciel de NetApp se compose de 2 743 professionnels dévoués dans les centres de développement mondiaux.

Emplacement d'ingénierie des produits	Nombre d'ingénieurs
États-Unis	1,542
Inde	687
Europe	514

Services de support client et de consultation technique

NetApp exploite 12 centres de support mondiaux avec 1 876 professionnels du support technique au service des clients des entreprises.

• Disponibilité du support technique 24/7
• Capacités de support multi-langues
• Organison de réussite des clients de l'entreprise dédiée

Développement continu de solutions de nuages ​​hybrides

NetApp a alloué 356 millions de dollars spécifiquement pour le développement de solutions cloud hybrides au cours de l'exercice 2023.

Zone de mise au point de solution de nuage hybride	Investissement (USD)
Technologies d'intégration du cloud	187 millions de dollars
Plates-formes de gestion multi-cloud	109 millions de dollars
Outils de migration en cloud	60 millions de dollars

NetApp, Inc. (NTAP) - Modèle d'entreprise: Ressources clés

Logiciel de gestion des données avancées et propriété intellectuelle

NetApp détient 1 284 brevets actifs en 2023. Les dépenses totales de R&D au cours de l'exercice 2023 étaient de 781 millions de dollars. Les plates-formes logicielles clés comprennent:

• Logiciel de gestion des données ONTAP
• Volumes de nuages ​​ONTAP
• Service NetApp Kubernetes

Réseau mondial de centres de données et d'infrastructure cloud

Métrique d'infrastructure	2023 statistiques
Centres de données mondiaux	42 emplacements mondiaux
Capacité de stockage cloud	Environ 500 pétaoctets
Déploiements de cloud hybrides	Plus de 25 000 clients d'entreprise

Travail technique et ingénierie hautement qualifié

Compte total des employés: 11 214 en janvier 2024. Répartition technique de la main-d'œuvre:

• Employés d'ingénierie: 6 345
• Personnel de recherche et développement: 2 890
• Professionnels de soutien technique: 1 679

Solides capacités de recherche et de développement

Métrique de R&D	2023 données
Investissement en R&D	781 millions de dollars
R&D en pourcentage de revenus	12.4%
Lancements de nouveaux produits	7 plates-formes logicielles principales

Équipe robuste de support client et de services professionnels

Mesures de services professionnels pour 2023:

• Centres de soutien mondiaux: 18
• Temps de réponse moyen du support client: 15 minutes
• Évaluation de satisfaction du client: 94%

NetApp, Inc. (NTAP) - Modèle d'entreprise: propositions de valeur

Solutions complètes de gestion des données et de stockage

NetApp a déclaré un chiffre d'affaires annuel de 6,78 milliards de dollars au cours de l'exercice 2023. La société propose des solutions de gestion des données sur plusieurs plateformes avec les spécifications clés suivantes:

Gamme de produits	Capacité de stockage	Métriques de performance
Systèmes de stockage ONTAP	Jusqu'à 24 Pb par cluster	Jusqu'à 1,2 million de IOP
NetApp tous les tableaux de flash	Jusqu'à 8 Pb par système	Latence inférieure à 250 microsecondes

Intégration du cloud hybride sans couture et mobilité des données

NetApp Cloud Volumes Services Support:

• Réduction de 90% du temps de migration des nuages
• 99,99% Garantie de disponibilité des données
• Prise en charge des plateformes AWS, Azure et Google Cloud

Technologies de stockage évolutives hautes performances

Métriques de performance pour les solutions de stockage NetApp:

Technologie	Vitesse de lecture	Vitesse d'écriture
Stockage NVME	Jusqu'à 15 Go / sec	Jusqu'à 12 Go / sec
Virtualisation FlexArray	Jusqu'à 10 Go / sec	Jusqu'à 8 Go / sec

Caractéristiques améliorées de la protection des données et de la cybersécurité

Les capacités de sécurité NetApp comprennent:

• Couverture de protection des ransomwares pour 100% des données d'entreprise
• Support d'authentification multi-facteurs
• Cryptage de bout en bout sur les plates-formes de stockage

Gestion de l'infrastructure informatique simplifiée

Métriques d'efficacité de la gestion:

Outil de gestion	Amélioration de l'efficacité	Réduction des coûts
NetApp actif IQ	40% de dépannage plus rapide	Jusqu'à 30% de réduction des coûts opérationnels

NetApp, Inc. (NTAP) - Modèle d'entreprise: relations avec les clients

Gestion de compte d'entreprise dédiée

NetApp maintient 23 500 clients d'entreprise dans le monde en 2023. La société emploie 1 250 professionnels de la gestion des comptes dédiés dans plusieurs régions géographiques.

Segment de clientèle	Nombre de gestionnaires de comptes dédiés
Entreprenants	475
Clients du secteur public	225
Clients des prestataires de cloud et de services	550

Services de support technique et de consultation

NetApp fournit un support technique 24/7 avec des temps de réponse allant de 30 minutes à 4 heures en fonction des niveaux de contrat de support client.

• Personnel de soutien technique total: 850
• Centres de soutien mondiaux: 12
• Temps de résolution moyen du support client: 2,3 heures

Portails de clients en ligne et plateformes en libre-service

Le portail d'assistance en ligne de NetApp gère environ 1,2 million d'interactions de service client par an.

Caractéristique du portail	Utilisateurs actifs mensuels
Soutenir la base de connaissances	75,000
Centre de téléchargement de logiciels	45,000
Forums communautaires	32,500

Programmes de formation et d'activation clients réguliers

NetApp propose des programmes de formation complets avec 87 500 certifications délivrées en 2023.

• Modules de formation en ligne: 350
• Sessions de formation dirigée par l'instructeur: 1 250
• Participants à la formation annuelle: 55 000

Mise à jour de la technologie proactive et mise à niveau des communications

NetApp envoie des communications de mise à jour de la technologie à 23 500 clients d'entreprise trimestriellement.

Canal de communication	Fréquence	Récipiendaire
Envoyez des newsletters	Mensuel	18,750
Briefings technologiques trimestriels	Trimestriel	12,500
Webinaires de mise à jour du produit	Bimensuel	8,750

NetApp, Inc. (NTAP) - Modèle d'entreprise: canaux

Équipe de vente directe d'entreprise

L'équipe de vente directe des entreprises de NetApp à partir de 2024 se compose d'environ 3 500 représentants des ventes mondiales. L'équipe couvre les segments de clients d'entreprise, de marché intermédiaire et commercial dans plusieurs industries.

Métrique de l'équipe de vente	2024 données
Représentants des ventes totales	3,500
Couverture mondiale	50+ pays
Quota de vente moyen par représentant	4,2 millions de dollars

Plates-formes de vente numérique en ligne

NetApp exploite plusieurs canaux de vente numériques avec des capacités de commerce électronique intégrées.

• NetApp.com Portail de vente directe
• Intégrations du cloud Marketplace
• Outils de configuration numérique

Partenaires technologiques et réseaux de revendeurs

NetApp maintient un écosystème de partenaires robuste avec 5 200 technologies actives et partenaires de canaux dans le monde.

Catégorie de partenaire	Nombre de partenaires
Intégrateurs de systèmes mondiaux	350
Fournisseurs de services cloud	250
Revendeurs régionaux	4,600

Marketing numérique et engagement Web

Les canaux de marketing numériques de NetApp génèrent environ 65% des premiers prospects des clients en 2024.

• LinkedIn Marketing Reach: 1,2 million d'abonnés
• Budget annuel du marketing numérique: 42 millions de dollars
• Visiteurs mensuels du site Web: 875 000

Conférences de l'industrie et événements technologiques

NetApp participe à 125 conférences de technologie mondiales par an, générant environ 22% du pipeline de vente d'entreprises.

Type d'événement	Participation annuelle
Conférences technologiques majeures	35
Événements technologiques régionaux	90
Sommets technologiques virtuels	24

NetApp, Inc. (NTAP) - Modèle d'entreprise: segments de clientèle

Grandes organisations d'entreprise

NetApp dessert 95% des sociétés Fortune 500 en 2023. Le marché total adressable pour les solutions de stockage d'entreprise est estimé à 30,5 milliards de dollars.

Métriques du segment d'entreprise	Valeur
Total des clients d'entreprise	9,500+
Valeur du contrat annuel moyen	1,2 million de dollars
Part de marché de l'entreprise	23.4%

Entreprises intermédiaires

NetApp cible les organisations de taille moyenne avec des solutions de stockage sur mesure.

• Total de clientèle à mi-parcours: 6 700 entreprises
• Revenus annuels moyens du segment du milieu du marché: 450 millions de dollars
• Taille du contrat typique: 350 000 $ à 750 000 $

Fournisseurs de services cloud

NetApp s'associe aux principaux fournisseurs de cloud, dont 87% des sociétés mondiales d'infrastructures cloud.

Cloud Provider Partnership	Pénétration
Amazon Web Services (AWS)	Partenariat stratégique
Microsoft Azure	Solutions intégrées
Google Cloud Platform	Architectures validées

Institutions de services financiers

NetApp dessert 82% des 100 meilleures institutions financières mondiales.

• Clients totaux de services financiers: 3 200
• Revenus annuels du secteur financier: 780 millions de dollars
• Solutions de conformité: RGPD, CCPA, certifié HIPAA

Entités du gouvernement et du secteur public

NetApp fournit des solutions de gestion des données sécurisées pour les organisations gouvernementales.

Métriques du segment du gouvernement	Valeur
Clients gouvernementaux totaux	1,100+
Contrats du gouvernement fédéral	47
Revenus du secteur gouvernemental annuel	340 millions de dollars

NetApp, Inc. (NTAP) - Modèle d'entreprise: Structure des coûts

Investissements de recherche et développement

NetApp a investi 903 millions de dollars dans les dépenses de R&D pour l'exercice 2023, ce qui représente 13,2% des revenus totaux.

Exercice fiscal	Investissement en R&D	Pourcentage de revenus
2023	903 millions de dollars	13.2%
2022	868 millions de dollars	12.9%

Dépenses de vente et de marketing

Les frais de vente et de marketing de NetApp pour l'exercice 2023 ont totalisé 1,84 milliard de dollars, représentant 26,9% des revenus totaux.

• Force de vente mondiale: environ 7 500 professionnels de la vente
• Canaux de marketing: marketing numérique, direct et partenaire

Maintenance des infrastructures cloud

NetApp alloue environ 412 millions de dollars par an pour la maintenance et le développement des infrastructures cloud.

Composant d'infrastructure	Coût annuel
Maintenance de plate-forme cloud	215 millions de dollars
Infrastructure de services cloud	197 millions de dollars

Compensation et formation des employés

Les dépenses totales liées aux employés pour l'exercice 2023 étaient de 2,76 milliards de dollars.

• Total des employés: 12 300
• Compensation moyenne des employés: 224 000 $ par an
• Investissement de formation annuel: 38,5 millions de dollars

Coûts de partenariat technologique et de licence

NetApp a dépensé 156 millions de dollars en partenariats technologiques et en accords de licence au cours de l'exercice 2023.

Type de partenariat	Coût annuel
Licence de technologie	87 millions de dollars
Partenariats stratégiques	69 millions de dollars

NetApp, Inc. (NTAP) - Modèle d'entreprise: Strots de revenus

Ventes de matériel de stockage d'entreprise

NetApp a déclaré un chiffre d'affaires total de 6,69 milliards de dollars pour l'exercice 2023. Les ventes de matériel de stockage d'entreprise ont contribué de manière significative à ce total.

Catégorie de produits	Revenus annuels
Tableaux tout-flash	2,1 milliards de dollars
Systèmes de stockage hybride	1,5 milliard de dollars
Infrastructure HCI	420 millions de dollars

Abonnements aux services de données cloud

Services de données cloud générées 1,8 milliard de dollars dans les revenus récurrents de NetApp au cours de l'exercice 2023.

• Volumes de cloud abonnements ONTAP
• NetApp Cloud Insights
• Services de sauvegarde cloud

Contrats de licences logicielles et de maintenance

Les revenus de licences logicielles atteignent 1,2 milliard de dollars Au cours de l'exercice 2023.

Catégorie de logiciels	Revenus annuels
Logiciel de gestion des données	680 millions de dollars
Contrats de maintenance	520 millions de dollars

Services de conseil professionnel

Les services professionnels de NetApp générés 380 millions de dollars en revenus pour l'exercice 2023.

• Services de mise en œuvre
• Support de migration
• Conseil en architecture

Solutions de stockage gérées

Solutions de stockage gérées contribuées 420 millions de dollars au total des revenus de NetApp au cours de l'exercice 2023.

Type de service géré	Revenus annuels
Services cloud gérés	250 millions de dollars
Infrastructure de stockage gérée	170 millions de dollars

NetApp, Inc. (NTAP) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose NetApp, Inc. now, late in 2025, as the company pivots hard into AI infrastructure. The numbers from Fiscal Year 2025 show this strategy is gaining traction.

Unified data management across on-premises and multicloud environments.

NetApp continues to emphasize its silo-free infrastructure, which is key for customers managing data everywhere. The Public Cloud services segment saw significant growth, with first-party and marketplace revenue reaching a record $416 million in Fiscal Year 2025, marking a 43% year-over-year increase. This growth supports the value proposition of seamless data mobility and management across environments. Furthermore, 98% of verified users recommend NetApp for its intelligent, secure, and scalable data infrastructure, according to the 2025 Gartner Peer Insights Customers' Choice recognition.

Intelligent data foundation for AI/ML workloads via the AI Data Engine (AIDE).

The launch of the AI Data Engine (AIDE) at INSIGHT 2025 signals a major push here, extending the ONTAP operating system for AI pipelines. This engine is built on NVIDIA Corp.'s AI Data Platform reference design. Momentum is clear: NetApp closed approximately 150 AI infrastructure and data lake modernization deals in the fourth quarter of FY2025 alone. The goal is to collapse data preparation and management steps, moving enterprises from fragmented AI tools to a unified foundation.

Industry-leading cyber resilience with a Ransomware Recovery Guarantee.

Cyber resilience is a non-negotiable value point, backed by a formal guarantee. The NetApp Ransomware Recovery Guarantee leverages ONTAP's SnapLock Compliance feature to provide tamper-proof snapshots. If data protected by SnapLock Compliance volumes is not recoverable following an attack, service credits are issued, capped at 10% of the Committed Contract Value (CCV) on a per-subscription basis. The underlying ONTAP Autonomous Ransomware Protection with Artificial Intelligence (ARP/AI) demonstrated 99% detection of tested, full-file encryption ransomware attacks with zero false positives in external validation.

Operational simplicity and cost efficiency through a single ONTAP platform everywhere.

The core ONTAP platform continues to deliver efficiency and scale. For FY2025, NetApp achieved a record GAAP gross profit of $4.61 billion on $6.57 billion in net revenues, resulting in a GAAP gross margin of 70.19%. Operational discipline is reflected in the record non-GAAP operating margin of 28% for the fiscal year. The platform's scalability is evident, with the next ONTAP release (9.18.1, planned for Q4 2025) supporting up to 256 SVMs per cluster on ASA systems.

High-performance, scalable storage for mission-critical and AI workloads with AFX.

The new NetApp AFX AI Portfolio is the dedicated hardware for these high-end needs, introducing a disaggregated architecture. The all-flash array annualized net revenue run rate hit a record $4.1 billion in FY2025, growing 14% year-over-year. The AFX system is architected for massive scale, with performance claims designed to feed GPU clusters.

Here's a quick look at the stated performance scale for the AFX building blocks:

Metric	AFX Claim/Data Point
Maximum Cluster Throughput (Reads)	Up to 4 TB/s
Maximum Capacity Scale	Over 1 EB
Controller Node Type	AFX 1K Storage Controller (2 RU)
Dedicated AI Compute Node	DX50 Data Compute Node (with AMD Genoa 9554P, Nvidia L4 GPU)

The AFX 1K controller runs an ONTAP instance, ensuring that even this high-performance stack benefits from the established management layer.

NetApp, Inc. (NTAP) - Canvas Business Model: Customer Relationships

You're looking at how NetApp, Inc. manages its connections with customers as of late 2025. It's a mix of high-touch enterprise support and scalable, self-service cloud adoption. The company clearly segments its relationship approach based on the customer's consumption model.

Dedicated account management and enterprise-level professional services remain central for the core on-premises and hybrid cloud business. This high-touch service is supported by ongoing innovation in security and data management. For instance, NetApp announced new data security capabilities, including post-quantum cryptography and professional security services, to help customers strengthen their cyber resilience at the storage layer during fiscal year 2025. This level of support is crucial for maintaining the trust required for large, long-term infrastructure deals.

The relationships are definitely long-term, trust-based relationships with large, global enterprise customers. This is validated by the sheer scale of their operations and the recognition they receive. The company's total billings for fiscal year 2025 hit a record of $6.78 billion, up 8% year-over-year. This indicates deep, ongoing commitment from their installed base.

For the newer consumption methods, NetApp is driving self-service and marketplace-driven adoption for cloud-native services. This is where the growth is accelerating. Record first-party and marketplace Public Cloud services revenue reached $416 million in fiscal year 2025, marking a significant 43% year-over-year increase. This growth suggests a successful shift toward lower-friction, digital-first interactions for cloud workloads.

The transition to consumption-based IT is formalized through the transitioning to a subscription model via NetApp Keystone (Storage-as-a-Service). Keystone is designed to offer infrastructure intelligence within a single subscription, incorporating NetApp Cloud Insights for comprehensive monitoring. A key indicator of future subscription momentum is the Unbilled Remaining Performance Obligations, which stood at approximately $430 million at the end of Q4 fiscal year 2025, showing a 23% quarter-over-quarter increase. This metric is a direct signal of contracted, recurring revenue growth.

Customer sentiment reflects this dual strategy's success, evidenced by high customer satisfaction, recognized as a 2025 Gartner Customers' Choice. NetApp was named a Customers' Choice in the 2025 Gartner Peer Insights Voice of the Customer for Primary Storage Platforms. This recognition was based on reviews from 126 verified end users. Furthermore, NetApp achieved a 98% recommendation rate from verified users as of December 31, 2024. More recently, NetApp received 5-star ratings from 81% of customers when evaluating overall experience, product capabilities, and service & support relative to the market.

Here's a quick look at the key customer-related metrics from the fiscal year:

Metric	Value (FY2025 or latest)	Context
Total Billings	$6.78 billion	All-time company high for fiscal year 2025
Public Cloud Services Revenue	$416 million	Record for fiscal year 2025
Public Cloud Revenue Growth (YoY)	43%	Year-over-year increase in first-party and marketplace revenue
Unbilled RPO (Keystone Indicator)	$430 million	Q4 FY2025 end, key indicator of future Keystone revenue
Gartner Recommendation Rate	98%	Percentage of verified users recommending NetApp as of December 31, 2024
5-Star Overall Experience Rating	81%	Rating relative to the market

The company also recognized partners driving this growth, naming a NetApp Keystone Partner of the Year in FY'25, showing that channel relationships are deeply integrated into the subscription strategy.

Finance: draft FY2026 Keystone revenue projection based on Q4 FY2025 Unbilled RPO growth by next Tuesday.

NetApp, Inc. (NTAP) - Canvas Business Model: Channels

You're looking at how NetApp, Inc. gets its products and services into customer hands as of late 2025. The structure is clearly weighted toward partners, but the cloud piece is growing fast.

Indirect Channel Partners/Resellers for the majority of product sales.

The indirect channel remains the backbone for hardware and on-premises software sales, which fall primarily under the Hybrid Cloud segment. While direct sales percentage data for fiscal year 2025 isn't explicitly broken out, historical context shows a heavy reliance on this route. For instance, back in fiscal 2010, indirect channel sales accounted for 71 percent of sales, a proportion the company expected to keep growing. The Partner Sphere Program is designed to accelerate this, focusing on differentiation through validated Solution Competencies and services. A UK commercial growth programme, for example, specifically targets driving velocity in 10,000 whitespace SMB accounts by empowering distribution partners.

The performance of the core business, the Hybrid Cloud segment, generated $5.91 billion in revenue in fiscal year 2025, representing 89.88% of the total $6.57 billion net revenues for that year. The All-Flash Array (AFA) annualized net revenue run rate hit $4.1 billion by the end of fiscal year 2025, showing where the channel focus is driving product adoption.

Hyperscaler Marketplaces (AWS, Azure, Google Cloud) for cloud services.

Cloud services are a distinct and rapidly growing channel, evidenced by the Public Cloud segment revenue reaching $665 million in fiscal year 2025, up from $611 million in fiscal year 2024. The first-party and marketplace Public Cloud services revenue specifically hit $416 million in fiscal year 2025, marking a 43% year-over-year increase. This growth outpaced the overall Public Cloud segment growth, suggesting marketplace adoption is a key driver. For the third quarter of fiscal year 2025, this specific cloud services revenue grew more than 40% year-over-year.

The reliance on these hyperscalers is significant, as NetApp helps businesses improve data storage efficiency for clients like Amazon.com's Amazon Web Services, Alphabet's Google Cloud, and Microsoft's Azure. However, growth in this area saw a sequential slowdown, with Q1 FY2026 Public Cloud revenue rising only 1.3% year-on-year, though first-party and marketplace services claimed a 33% revenue increase in that same quarter.

Direct Sales team for large enterprise and strategic account engagement.

The direct sales team focuses on the largest, most complex engagements, often involving strategic accounts where deep, direct negotiation and relationship management are required. While the exact revenue percentage driven directly is not published for fiscal year 2025, the CEO noted that inconsistent execution on closing deals late in Q3 FY2025 led to slipping several seven and eight-figure deals, prompting tighter controls on closing plans. This suggests the direct team is heavily involved in securing these large, high-value transactions that make up a significant portion of the $6.78 billion in total billings for fiscal year 2025.

NetApp's own website and sales portal for subscription and software services.

NetApp Console (formerly BlueXP) serves as the portal for managing hybrid cloud data services, which ties directly into subscription offerings like NetApp Keystone. Keystone, the Storage-as-a-Service offering, showed strong adoption, growing almost 60% year-over-year in Q3 FY2025. The website, NetApp.com, also acts as a lead-generation channel for partners; in a prior period, over 40,000 customers annually used the site to identify the right partner to solve their needs.

System Integrators and Managed Service Providers (MSPs).

MSPs and System Integrators are crucial components of the Partner Sphere Program, especially as the business shifts to a services-led model. The program offers specific incentives and training paths, like Services Certified tracks, to support partners delivering managed services. The focus on differentiating through services helps these partners accelerate solution deployment and shorten time to positive Return on Investment (ROI) for customers. The Technology Alliance Partner (TAP) program supports joint solution development, which is vital for SIs and MSPs building integrated offerings.

Here is a snapshot of the revenue mix and key metrics related to the Hybrid Cloud and Public Cloud channels for fiscal year 2025:

Metric	Amount / Percentage (FY 2025)
Total Net Revenue	$6.57 billion
Hybrid Cloud Segment Revenue	$5.91 billion (89.88% of Total)
Public Cloud Segment Revenue	$665 million (10.12% of Total)
Public Cloud Services Revenue (First-party & Marketplace)	$416 million
Public Cloud Services YoY Growth	43%
All-Flash Array ARR	$4.1 billion
Total Billings	$6.78 billion
Keystone (SaaS) Revenue YoY Growth (Q3 FY25)	Almost 60%

The geographic distribution of this channel-driven revenue in fiscal year 2025 was:

• Americas: $3.35 billion (50.93%)
• EMEA: $2.20 billion (33.54%)
• Asia Pacific: $1.02 billion (15.54%)

NetApp, Inc. (NTAP) - Canvas Business Model: Customer Segments

You're looking at where NetApp, Inc. is focusing its sales and development efforts as of late 2025. The customer base is clearly segmented by their infrastructure strategy, with the vast majority still rooted in on-premises or hybrid environments, though the cloud piece is growing fast.

The company's Fiscal Year 2025 (FY2025) total net revenues hit an all-time high of $6.57 billion. This revenue is split between two primary reporting segments, which directly map to how their customers consume their data infrastructure.

Customer Segment Focus Area	FY 2025 Revenue Contribution	FY 2025 Revenue Amount
Large Global Enterprises (Hybrid Cloud)	89.88%	$5.91 billion
Organizations Adopting Cloud Services (Public Cloud)	10.12%	$665.00 million

Honestly, the numbers show that the Large Global Enterprises and Fortune 500 companies form the bedrock of NetApp, Inc.'s business, falling squarely into the Hybrid Cloud segment. These are the customers who need the performance of their all-flash arrays, which reached an annualized net revenue run rate of $4.1 billion in the fourth quarter of FY2025, up 14% year-over-year.

For those organizations undergoing hybrid and multicloud transformation, NetApp, Inc. is positioning its entire intelligent data infrastructure as the bridge. The strategy is to unify data across on-premises and all major public clouds. This focus is clearly paying off in the Public Cloud segment, where first-party and marketplace storage services revenue grew 43% year-over-year in FY2025, reaching $416 million.

When we talk about customers with high-performance AI/ML and data lake workloads, you see the newest product focus. The introduction of the NetApp AFX disaggregated flash system and the NetApp AI Data Engine (AIDE) is a direct play here. These systems are built for scalable performance, with AFX designed for linear performance scaling up to 128 nodes, targeting the data-intensive needs of enterprise AI deployment.

For mid-sized businesses utilizing cloud-native storage services, the growth is reflected in the Public Cloud segment, which is seeing rapid adoption of services like Azure NetApp Files and Google Cloud NetApp Volumes. These services offer a consistent ONTAP experience with native scalability, which is key for organizations that want cloud agility without a full forklift upgrade of their data management philosophy.

Finally, let's look at the US Public Sector and government agencies. While sovereign cloud support is a stated feature addressing regulatory compliance needs for this segment, the near-term reality shows some headwinds. In the first quarter of fiscal year 2026 (the quarter ending July 25, 2025), CEO George Kurian noted year-over-year declines in U.S. Public Sector revenue as agencies awaited budget deployment.

To give you a sense of overall customer sentiment across these groups, NetApp, Inc. received 5-star ratings from 81% of customers when evaluating overall experience, product capabilities, and service & support relative to the market, based on verified input for the 2025 Gartner Peer Insights Voice of the Customer report.

• Americas region accounted for the largest geographic share of FY2025 revenue at $3.35 billion (50.9%).
• EMEA followed with revenue of $2.20 billion (33.5%).
• Asia Pacific contributed $1.02 billion (15.5%) of the total FY2025 revenue.
• The company exited FY2025 with $4.54 billion in deferred revenue, up 7% year-over-year.

Finance: draft the Q2 FY2026 revenue forecast variance analysis against the Q1 FY2026 public sector performance by Tuesday.

NetApp, Inc. (NTAP) - Canvas Business Model: Cost Structure

You're looking at the cost side of NetApp, Inc.'s business as of late 2025, right after they posted record fiscal year results. Honestly, the story here is about disciplined spending driving leverage, especially as they push hard into software and AI.

Significant R&D investment in software, cloud services, and AI innovation.

NetApp, Inc. is clearly putting serious capital behind future growth areas. The investment in Research & Development (R&D) for fiscal year 2025 was substantial, showing a commitment to staying ahead in the intelligent data infrastructure space, particularly for AI workloads. This spending fuels the software-defined aspects of their value proposition.

• R&D investment for fiscal year 2025 was approximately $1.01 billion.
• This R&D spend represented about 15.4% of the total fiscal year 2025 revenue.

Cost of Goods Sold (COGS) for hardware components and manufacturing.

The Cost of Goods Sold (COGS) relates directly to the hardware components and manufacturing for their storage systems, though the company is increasingly focused on the high-margin software and services components. We can back into the GAAP COGS using the reported revenue and gross profit figures for the full fiscal year 2025.

Metric	Amount (FY2025)
Total Net Revenues	$6.57 billion
GAAP Gross Profit	$4.61 billion
Calculated GAAP Cost of Goods Sold (COGS)	$1.96 billion

The gross margin on the recurring support business remains a high-quality cost anchor, hitting 92.3% in Q4 FY2025.

Sales and Marketing expenses, including channel incentives and commissions.

Sales and Marketing (S&M) is a major operating expense, necessary to drive the 5% revenue growth seen in FY2025. While full-year figures are consolidated, looking at a quarterly snapshot gives you a sense of the scale. Remember, these figures often exclude stock-based compensation when looking at non-GAAP measures, which management prefers for operational review.

Here's a look at the third quarter of fiscal year 2025 (Q3 FY25) expenses to illustrate the run rate:

Expense Type (Q3 FY25)	GAAP Amount (in millions)	Non-GAAP Amount (in millions)
Sales and Marketing Expenses	$451	$402
Research and Development Expenses	$247	$211
General and Administrative Expenses	$74	$56

The total operating expenses for the fourth quarter of fiscal year 2025 were $707 million, which was actually down 2% year-over-year.

Operating expenses were flat against 5% revenue growth in FY2025.

This is the key to their profitability story for the year. NetApp, Inc. achieved fiscal year 2025 revenue growth of 5% (reaching $6.57 billion) while keeping total operating expenses essentially flat. This operational leverage is what you want to see when a company is investing but controlling the cost base.

General and administrative costs to support a non-GAAP operating margin of 28.3% in FY2025.

Controlling G&A, alongside the flat operating expenses mentioned above, directly contributed to the strong profitability metrics. The disciplined approach allowed the company to report a record non-GAAP operating margin for the full fiscal year 2025.

• Fiscal Year 2025 Non-GAAP Operating Margin: 28.3%.
• Fiscal Year 2025 GAAP Operating Profit: $1.34 billion.
• Fiscal Year 2025 Non-GAAP Operating Profit: $1.86 billion.

Finance: draft 13-week cash view by Friday.

NetApp, Inc. (NTAP) - Canvas Business Model: Revenue Streams

You're looking at the money NetApp, Inc. pulls in, which is clearly shifting toward recurring and cloud-based models, even though the core hardware business still drives the bulk of the top line. For fiscal year 2025, total net revenues hit $6.57 billion.

The revenue streams break down across their two main reporting segments, which gives you a clear picture of where the dollars are landing right now.

Revenue Stream Component	FY2025 Financial Data	Context/Period
Total Net Revenues	$6.57 billion	Fiscal Year 2025
Hybrid Cloud Segment Revenue	$5.91 billion	Fiscal Year 2025
Public Cloud Segment Revenue	$665 million	Fiscal Year 2025
All-Flash Array Annualized Net Revenue Run Rate (AFA ARR)	$4.1 billion	End of FY2025
Professional Services Revenue	$98 million	Fourth Quarter FY2025
Support Revenue	$625 million	Fourth Quarter FY2025

Product Revenue from the sale of all-flash and hybrid storage systems is embedded within the Hybrid Cloud Segment revenue of $5.91 billion. A key indicator of the high-value product momentum is the All-flash array annualized net revenue run rate, which reached $4.1 billion by the end of fiscal year 2025.

Public Cloud Services Revenue is a definite growth engine. The total Public Cloud Segment revenue for fiscal year 2025 was $665 million. The prompt highlights a specific growth driver here: first-party and marketplace Public Cloud services revenue specifically grew 43% year-over-year, reaching $416 million in fiscal year 2025.

Software Maintenance and Support Services is definitely the stable, high-margin stream you mentioned. For the fourth quarter of fiscal year 2025, Support revenue was $625 million, which was flat year-over-year. That stream maintains a very high gross margin, reported at 92.3% for the recurring support business in Q4 FY2025.

Subscription revenue from NetApp Keystone, the Storage-as-a-Service offering, is showing strong leading indicators. Professional Services revenue, which is mainly driven by Keystone, grew 13% year-over-year in Q4 FY2025, hitting $98 million. In Q3 FY2025, Professional Services revenue was $88 million, up 14% year-over-year. Furthermore, Unbilled Remaining Performance Obligations (RPO), a key indicator for future Keystone revenue, stood at approximately $430 million at the end of Q4 FY2025, marking a 23% increase quarter-over-quarter.

Revenue from professional services and consulting engagements, outside of the Keystone-driven portion, is part of that Professional Services line item. You can see the growth trend:

• Professional Services Revenue (Q4 FY2025): $98 million
• Professional Services Revenue YoY Growth (Q4 FY2025): 13%
• Professional Services Revenue YoY Growth (Q3 FY2025): 14%

Finance: draft the Q1 FY26 revenue recognition assumptions by next Tuesday.