NetApp, Inc. (NTAP): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico do gerenciamento de dados corporativos, o NetApp surge como uma força transformadora, navegando estrategicamente nas interseções complexas de infraestrutura em nuvem, soluções de armazenamento e inovação tecnológica. Ao elaborar meticulosamente um modelo de negócios que preenche as necessidades tradicionais de empresas com recursos de nuvem híbrida de ponta, a NetApp se posicionou como um facilitador crítico para organizações que buscam estratégias de gerenciamento de dados robustas, escaláveis ​​e seguras em diversos ecossistemas tecnológicos.

NetApp, Inc. (NTAP) - Modelo de negócios: Parcerias -chave

Parcerias estratégicas de fornecedores de nuvem

O NetApp mantém alianças estratégicas críticas com os principais provedores de nuvem:

Provedor de nuvem	Detalhes da parceria	Métricas de colaboração -chave
Microsoft Azure	Integração de armazenamento e gerenciamento de dados em nuvem	Mais de 5.000 clientes corporativos conjuntos
Google Cloud	Soluções em nuvem híbridas e suporte da plataforma Anthos	Contribuição da receita conjunta de US $ 200 milhões em 2023
Amazon Web Services	NetApp Cloud volumes de implantação ONTAP	15% de crescimento ano a ano na base de clientes conjuntos

Parcerias de tecnologia

O NetApp colabora com os principais fabricantes de tecnologia:

• Cisco: projetos de infraestrutura validados e soluções de infraestrutura convergente FlexPod
• Dell Technologies: plataformas integradas de armazenamento e proteção de dados
• HPE: Infraestrutura composta e soluções híbridas em nuvem

Parcerias Global de Integradores de Sistemas

Integrator de sistema	Escopo da parceria	Valor anual da transação
Accenture	Serviços de transformação digital corporativa	US $ 375M em receitas de solução conjunta
Deloitte	Consultoria de migração e gerenciamento de dados em nuvem	Receita de parceria de US $ 250 milhões
IBM	Cloud Hybrid e integração de IA	Portfólio de soluções colaborativas de US $ 425M

Parcerias OEM

As parcerias OEM da NetApp se concentram na expansão do alcance do mercado e da integração de produtos:

• Lenovo: soluções de armazenamento integradas para computação corporativa
• Fujitsu: ofertas de infraestrutura convergentes
• Hitachi: plataformas colaborativas de gerenciamento de dados

Valor do ecossistema total de parceria: aproximadamente US $ 1,2 bilhão em receitas colaborativas para 2023

NetApp, Inc. (NTAP) - Modelo de negócios: Atividades -chave

Serviços de dados em nuvem e desenvolvimento de infraestrutura de armazenamento

A NetApp investiu US $ 817 milhões em despesas de P&D no ano fiscal de 2023. A empresa se concentrou no desenvolvimento de soluções de armazenamento nativas em nuvem e plataformas de infraestrutura.

Categoria de investimento em P&D	Quantidade (USD)
Desenvolvimento da infraestrutura em nuvem	US $ 412 milhões
Inovação em tecnologia de armazenamento	US $ 265 milhões
Soluções em nuvem híbrida	US $ 140 milhões

Pesquisa e inovação em tecnologias de gerenciamento de dados

O NetApp mantém um portfólio robusto de patentes com 1.324 patentes ativas a partir de 2023, com foco em tecnologias avançadas de gerenciamento de dados.

• Algoritmos de otimização de dados acionados pela IA
• Previsão de desempenho de armazenamento baseado em aprendizado de máquina
• Estruturas avançadas de proteção de dados e segurança

Enterprise Software Engineering e Design de Produto

A equipe de engenharia de software da NetApp consiste em 2.743 profissionais dedicados em centros de desenvolvimento global.

Localização de engenharia de produtos	Número de engenheiros
Estados Unidos	1,542
Índia	687
Europa	514

Serviços de suporte ao cliente e consulta técnica

O NetApp opera 12 centros de suporte global com 1.876 profissionais de suporte técnico atendendo a clientes corporativos.

• Disponibilidade de suporte técnico 24/7
• Recursos de suporte em vários idiomas
• Gerentes de sucesso de clientes dedicados corporativos

Desenvolvimento contínuo de soluções híbridas em nuvem

O NetApp alocou US $ 356 milhões especificamente para o desenvolvimento de soluções em nuvem híbrida no ano fiscal de 2023.

Área de foco da solução em nuvem híbrida	Investimento (USD)
Tecnologias de integração em nuvem	US $ 187 milhões
Plataformas de gerenciamento de várias nuvens	US $ 109 milhões
Ferramentas de migração em nuvem	US $ 60 milhões

NetApp, Inc. (NTAP) - Modelo de negócios: Recursos -chave

Software avançado de gerenciamento de dados e propriedade intelectual

A NetApp detém 1.284 patentes ativas a partir de 2023. O total de despesas de P&D no ano fiscal de 2023 foi de US $ 781 milhões. As principais plataformas de software incluem:

• Software de gerenciamento de dados ONTAP
• Volumes de nuvem ONTAP
• Serviço NetApp Kubernetes

Rede global de data centers e infraestrutura em nuvem

Métrica de infraestrutura	2023 Estatísticas
Data Centers globais	42 locais em todo o mundo
Capacidade de armazenamento em nuvem	Aproximadamente 500 petabytes
Implantações híbridas em nuvem	Mais de 25.000 clientes corporativos

Força de trabalho técnica e de engenharia altamente qualificada

Contagem total de funcionários: 11.214 em janeiro de 2024. Redução técnica da força de trabalho:

• Funcionários de engenharia: 6.345
• Pessoal de pesquisa e desenvolvimento: 2.890
• Profissionais de suporte técnico: 1.679

Fortes capacidades de pesquisa e desenvolvimento

Métrica de P&D	2023 dados
Investimento em P&D	US $ 781 milhões
P&D como porcentagem de receita	12.4%
Novos lançamentos de produtos	7 plataformas de software principais

Equipe robusta de suporte ao cliente e serviços profissionais

Métricas de Serviços Profissionais para 2023:

• Centros de Suporte Global: 18
• Tempo médio de resposta ao cliente: 15 minutos
• Classificação de satisfação do cliente: 94%

NetApp, Inc. (NTAP) - Modelo de Negócios: Proposições de Valor

Soluções abrangentes de gerenciamento de dados e armazenamento

A NetApp registrou uma receita anual de US $ 6,78 bilhões no ano fiscal de 2023. A empresa oferece soluções de gerenciamento de dados em várias plataformas com as seguintes especificações importantes:

Linha de produtos	Capacidade de armazenamento	Métricas de desempenho
Sistemas de armazenamento da ONTAP	Até 24 PB por cluster	Até 1,2 milhão de IOPS
NetApp todas as matrizes flash	Até 8 PB por sistema	Latência abaixo de 250 microssegundos

Integração de nuvem híbrida sem costura e mobilidade de dados

Suporte de serviços de volumes de nuvem netApp:

• Redução de 90% no tempo de migração em nuvem
• 99,99% de garantia de disponibilidade de dados
• Suporte para plataformas da AWS, Azure e Google Cloud

Tecnologias de armazenamento escalonáveis ​​de alto desempenho

Métricas de desempenho para soluções de armazenamento NetApp:

Tecnologia	Leia a velocidade	Escreva velocidade
NVME Armazenamento	Até 15 GB/s	Até 12 GB/s
Virtualização do FlexArray	Até 10 GB/s	Até 8 GB/s

Recursos aprimorados de proteção de dados e segurança cibernética

Os recursos de segurança do NetApp incluem:

• Cobertura de proteção contra ransomware para 100% dos dados corporativos
• Suporte de autenticação multifatorial
• Criptografia de ponta a ponta em plataformas de armazenamento

Gerenciamento de infraestrutura de TI simplificado

Métricas de eficiência da gestão:

Ferramenta de gerenciamento	Melhoria de eficiência	Redução de custos
NetApp ativo QQ	40% de solução de problemas mais rápidos	Até 30% de redução de custo operacional

NetApp, Inc. (NTAP) - Modelo de Negócios: Relacionamentos do Cliente

Gerenciamento de conta corporativa dedicada

A NetApp mantém 23.500 clientes corporativos globalmente a partir de 2023. A empresa emprega 1.250 profissionais de gerenciamento de contas dedicados em várias regiões geográficas.

Segmento de clientes	Número de gerentes de conta dedicados
Clientes corporativos	475
Clientes do setor público	225
Clientes de fornecedores de nuvem e serviço	550

Serviços de suporte técnico e consulta

O NetApp fornece suporte técnico 24/7, com tempos de resposta que variam de 30 minutos a 4 horas com base nos níveis de contrato de suporte ao cliente.

• Pessoal de suporte técnico total: 850
• Centros de Suporte Global: 12
• Tempo médio de resolução de suporte ao cliente: 2,3 horas

Portais de clientes on-line e plataformas de autoatendimento

O portal de suporte on -line da NetApp lida com aproximadamente 1,2 milhão de interações de atendimento ao cliente anualmente.

Recurso do portal	Usuários ativos mensais
Apoiar a base de conhecimento	75,000
Centro de download de software	45,000
Fóruns da comunidade	32,500

Programas regulares de treinamento e capacitação de clientes

O NetApp oferece programas de treinamento abrangentes com 87.500 certificações emitidas em 2023.

• Módulos de treinamento on -line: 350
• Sessões de treinamento lideradas por instrutores: 1.250
• Participantes anuais de treinamento: 55.000

Atualização de tecnologia proativa e atualização de comunicações

O NetApp envia comunicações de atualização de tecnologia para 23.500 clientes corporativos trimestralmente.

Canal de comunicação	Freqüência	Destinatários
Boletins por e -mail	Mensal	18,750
Briefres de tecnologia trimestrais	Trimestral	12,500
Atualização de produtos de atualização de produtos	Bimensal	8,750

NetApp, Inc. (NTAP) - Modelo de Negócios: Canais

Equipe de vendas da empresa direta

A equipe de vendas corporativas direta da NetApp em 2024 consiste em aproximadamente 3.500 representantes de vendas globais. A equipe abrange segmentos de clientes corporativos, de mercado intermediário e comerciais em vários setores.

Métrica da equipe de vendas	2024 dados
Total de representantes de vendas	3,500
Cobertura global	Mais de 50 países
Cota de vendas médias por representante	US $ 4,2 milhões

Plataformas de vendas digitais online

O NetApp opera vários canais de vendas digitais com recursos integrados de comércio eletrônico.

• NetApp.com Portal de vendas direta
• Integrações do mercado em nuvem
• Ferramentas de configuração digital

Parceiros de tecnologia e redes de revendedores

O NetApp mantém um ecossistema de parceiros robustos com 5.200 tecnologia ativa e parceiros de canal globalmente.

Categoria de parceiro	Número de parceiros
Integradores de sistemas globais	350
Provedores de serviços em nuvem	250
Revendedores regionais	4,600

Marketing digital e engajamento baseado na Web

Os canais de marketing digital da NetApp geram aproximadamente 65% dos leads iniciais dos clientes em 2024.

• Alcance de marketing do LinkedIn: 1,2 milhão de seguidores
• Orçamento anual de marketing digital: US $ 42 milhões
• Website Visitantes mensais: 875.000

Conferências do setor e eventos de tecnologia

O NetApp participa de 125 conferências globais de tecnologia anualmente, gerando cerca de 22% do pipeline de vendas corporativas.

Tipo de evento	Participação anual
Principais conferências de tecnologia	35
Eventos de tecnologia regional	90
Cúpulas de tecnologia virtual	24

NetApp, Inc. (NTAP) - Modelo de negócios: segmentos de clientes

Grandes organizações empresariais

A NetApp atende a 95% das empresas da Fortune 500 a partir de 2023. O mercado endereçável total para soluções de armazenamento corporativo é estimado em US $ 30,5 bilhões.

Métricas do segmento corporativo	Valor
Total de clientes corporativos	9,500+
Valor médio anual do contrato	US $ 1,2 milhão
Participação de mercado da empresa	23.4%

Negócios no meio do mercado

O NetApp tem como alvo organizações de médio porte com soluções de armazenamento personalizadas.

• Base total de clientes do mercado intermediário: 6.700 empresas
• Receita anual média do segmento de mercado intermediário: US $ 450 milhões
• Tamanho típico do contrato: US $ 350.000 a US $ 750.000

Provedores de serviços em nuvem

A NetApp faz parceria com os principais provedores de nuvem, incluindo 87% das empresas globais de infraestrutura em nuvem.

Parceria do provedor de nuvem	Penetração
Amazon Web Services (AWS)	Parceria estratégica
Microsoft Azure	Soluções integradas
Plataforma do Google Cloud	Arquiteturas validadas

Instituições de Serviços Financeiros

A NetApp atende a 82% das 100 principais instituições financeiras globais.

• Total de Serviços Financeiros Clientes: 3.200
• Receita anual do setor financeiro: US $ 780 milhões
• Soluções de conformidade: GDPR, CCPA, certificado HIPAA

Entidades do governo e do setor público

O NetApp fornece soluções seguras de gerenciamento de dados para organizações governamentais.

Métricas do segmento do governo	Valor
Total de clientes do governo	1,100+
Contratos do governo federal	47
Receita anual do setor governamental	US $ 340 milhões

NetApp, Inc. (NTAP) - Modelo de negócios: estrutura de custos

Investimentos de pesquisa e desenvolvimento

A NetApp investiu US $ 903 milhões em despesas de P&D no ano fiscal de 2023, representando 13,2% da receita total.

Ano fiscal	Investimento em P&D	Porcentagem de receita
2023	US $ 903 milhões	13.2%
2022	US $ 868 milhões	12.9%

Despesas de vendas e marketing

As despesas de vendas e marketing da NetApp para o ano fiscal de 2023 totalizaram US $ 1,84 bilhão, representando 26,9% da receita total.

• Força de vendas global: aproximadamente 7.500 profissionais de vendas
• Canais de marketing: marketing digital, direto e baseado em parceiros

Manutenção da infraestrutura em nuvem

O NetApp aloca aproximadamente US $ 412 milhões anualmente para manutenção e desenvolvimento de infraestrutura em nuvem.

Componente de infraestrutura	Custo anual
Manutenção da plataforma em nuvem	US $ 215 milhões
Infraestrutura de serviços em nuvem	US $ 197 milhões

Compensação e treinamento de funcionários

As despesas totais relacionadas aos funcionários para o ano fiscal de 2023 foram de US $ 2,76 bilhões.

• Total de funcionários: 12.300
• Compensação média dos funcionários: US $ 224.000 por ano
• Investimento anual de treinamento: US $ 38,5 milhões

Custos de parceria e licenciamento de tecnologia

A NetApp gastou US $ 156 milhões em parcerias de tecnologia e acordos de licenciamento no ano fiscal de 2023.

Tipo de parceria	Custo anual
Licenciamento de tecnologia	US $ 87 milhões
Parcerias estratégicas	US $ 69 milhões

NetApp, Inc. (NTAP) - Modelo de negócios: fluxos de receita

Vendas de hardware de armazenamento corporativo

A NetApp registrou receita total de US $ 6,69 bilhões no ano fiscal de 2023. As vendas de hardware de armazenamento corporativo contribuíram significativamente para esse total.

Categoria de produto	Receita anual
Arrays de flash	US $ 2,1 bilhões
Sistemas de armazenamento híbrido	US $ 1,5 bilhão
Infraestrutura HCI	US $ 420 milhões

Assinaturas de serviços de dados em nuvem

Serviços de dados em nuvem gerados US $ 1,8 bilhão na receita recorrente do NetApp no ​​ano fiscal de 2023.

• Volumes de nuvem As assinaturas de ONTAP
• NetApp Cloud Insights
• Serviços de backup em nuvem

Contratos de licenciamento e manutenção de software

Receita de licenciamento de software alcançada US $ 1,2 bilhão no ano fiscal de 2023.

Categoria de software	Receita anual
Software de gerenciamento de dados	US $ 680 milhões
Contratos de manutenção	US $ 520 milhões

Serviços de Consultoria Profissional

Os serviços profissionais da NetApp gerados US $ 380 milhões em receita para o ano fiscal de 2023.

• Serviços de implementação
• Suporte de migração
• Consultoria de arquitetura

Soluções de armazenamento gerenciadas

Soluções de armazenamento gerenciadas contribuídas US $ 420 milhões à receita total da NetApp no ​​ano fiscal de 2023.

Tipo de serviço gerenciado	Receita anual
Serviços em nuvem gerenciados	US $ 250 milhões
Infraestrutura de armazenamento gerenciado	US $ 170 milhões

NetApp, Inc. (NTAP) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose NetApp, Inc. now, late in 2025, as the company pivots hard into AI infrastructure. The numbers from Fiscal Year 2025 show this strategy is gaining traction.

Unified data management across on-premises and multicloud environments.

NetApp continues to emphasize its silo-free infrastructure, which is key for customers managing data everywhere. The Public Cloud services segment saw significant growth, with first-party and marketplace revenue reaching a record $416 million in Fiscal Year 2025, marking a 43% year-over-year increase. This growth supports the value proposition of seamless data mobility and management across environments. Furthermore, 98% of verified users recommend NetApp for its intelligent, secure, and scalable data infrastructure, according to the 2025 Gartner Peer Insights Customers' Choice recognition.

Intelligent data foundation for AI/ML workloads via the AI Data Engine (AIDE).

The launch of the AI Data Engine (AIDE) at INSIGHT 2025 signals a major push here, extending the ONTAP operating system for AI pipelines. This engine is built on NVIDIA Corp.'s AI Data Platform reference design. Momentum is clear: NetApp closed approximately 150 AI infrastructure and data lake modernization deals in the fourth quarter of FY2025 alone. The goal is to collapse data preparation and management steps, moving enterprises from fragmented AI tools to a unified foundation.

Industry-leading cyber resilience with a Ransomware Recovery Guarantee.

Cyber resilience is a non-negotiable value point, backed by a formal guarantee. The NetApp Ransomware Recovery Guarantee leverages ONTAP's SnapLock Compliance feature to provide tamper-proof snapshots. If data protected by SnapLock Compliance volumes is not recoverable following an attack, service credits are issued, capped at 10% of the Committed Contract Value (CCV) on a per-subscription basis. The underlying ONTAP Autonomous Ransomware Protection with Artificial Intelligence (ARP/AI) demonstrated 99% detection of tested, full-file encryption ransomware attacks with zero false positives in external validation.

Operational simplicity and cost efficiency through a single ONTAP platform everywhere.

The core ONTAP platform continues to deliver efficiency and scale. For FY2025, NetApp achieved a record GAAP gross profit of $4.61 billion on $6.57 billion in net revenues, resulting in a GAAP gross margin of 70.19%. Operational discipline is reflected in the record non-GAAP operating margin of 28% for the fiscal year. The platform's scalability is evident, with the next ONTAP release (9.18.1, planned for Q4 2025) supporting up to 256 SVMs per cluster on ASA systems.

High-performance, scalable storage for mission-critical and AI workloads with AFX.

The new NetApp AFX AI Portfolio is the dedicated hardware for these high-end needs, introducing a disaggregated architecture. The all-flash array annualized net revenue run rate hit a record $4.1 billion in FY2025, growing 14% year-over-year. The AFX system is architected for massive scale, with performance claims designed to feed GPU clusters.

Here's a quick look at the stated performance scale for the AFX building blocks:

Metric	AFX Claim/Data Point
Maximum Cluster Throughput (Reads)	Up to 4 TB/s
Maximum Capacity Scale	Over 1 EB
Controller Node Type	AFX 1K Storage Controller (2 RU)
Dedicated AI Compute Node	DX50 Data Compute Node (with AMD Genoa 9554P, Nvidia L4 GPU)

The AFX 1K controller runs an ONTAP instance, ensuring that even this high-performance stack benefits from the established management layer.

NetApp, Inc. (NTAP) - Canvas Business Model: Customer Relationships

You're looking at how NetApp, Inc. manages its connections with customers as of late 2025. It's a mix of high-touch enterprise support and scalable, self-service cloud adoption. The company clearly segments its relationship approach based on the customer's consumption model.

Dedicated account management and enterprise-level professional services remain central for the core on-premises and hybrid cloud business. This high-touch service is supported by ongoing innovation in security and data management. For instance, NetApp announced new data security capabilities, including post-quantum cryptography and professional security services, to help customers strengthen their cyber resilience at the storage layer during fiscal year 2025. This level of support is crucial for maintaining the trust required for large, long-term infrastructure deals.

The relationships are definitely long-term, trust-based relationships with large, global enterprise customers. This is validated by the sheer scale of their operations and the recognition they receive. The company's total billings for fiscal year 2025 hit a record of $6.78 billion, up 8% year-over-year. This indicates deep, ongoing commitment from their installed base.

For the newer consumption methods, NetApp is driving self-service and marketplace-driven adoption for cloud-native services. This is where the growth is accelerating. Record first-party and marketplace Public Cloud services revenue reached $416 million in fiscal year 2025, marking a significant 43% year-over-year increase. This growth suggests a successful shift toward lower-friction, digital-first interactions for cloud workloads.

The transition to consumption-based IT is formalized through the transitioning to a subscription model via NetApp Keystone (Storage-as-a-Service). Keystone is designed to offer infrastructure intelligence within a single subscription, incorporating NetApp Cloud Insights for comprehensive monitoring. A key indicator of future subscription momentum is the Unbilled Remaining Performance Obligations, which stood at approximately $430 million at the end of Q4 fiscal year 2025, showing a 23% quarter-over-quarter increase. This metric is a direct signal of contracted, recurring revenue growth.

Customer sentiment reflects this dual strategy's success, evidenced by high customer satisfaction, recognized as a 2025 Gartner Customers' Choice. NetApp was named a Customers' Choice in the 2025 Gartner Peer Insights Voice of the Customer for Primary Storage Platforms. This recognition was based on reviews from 126 verified end users. Furthermore, NetApp achieved a 98% recommendation rate from verified users as of December 31, 2024. More recently, NetApp received 5-star ratings from 81% of customers when evaluating overall experience, product capabilities, and service & support relative to the market.

Here's a quick look at the key customer-related metrics from the fiscal year:

Metric	Value (FY2025 or latest)	Context
Total Billings	$6.78 billion	All-time company high for fiscal year 2025
Public Cloud Services Revenue	$416 million	Record for fiscal year 2025
Public Cloud Revenue Growth (YoY)	43%	Year-over-year increase in first-party and marketplace revenue
Unbilled RPO (Keystone Indicator)	$430 million	Q4 FY2025 end, key indicator of future Keystone revenue
Gartner Recommendation Rate	98%	Percentage of verified users recommending NetApp as of December 31, 2024
5-Star Overall Experience Rating	81%	Rating relative to the market

The company also recognized partners driving this growth, naming a NetApp Keystone Partner of the Year in FY'25, showing that channel relationships are deeply integrated into the subscription strategy.

Finance: draft FY2026 Keystone revenue projection based on Q4 FY2025 Unbilled RPO growth by next Tuesday.

NetApp, Inc. (NTAP) - Canvas Business Model: Channels

You're looking at how NetApp, Inc. gets its products and services into customer hands as of late 2025. The structure is clearly weighted toward partners, but the cloud piece is growing fast.

Indirect Channel Partners/Resellers for the majority of product sales.

The indirect channel remains the backbone for hardware and on-premises software sales, which fall primarily under the Hybrid Cloud segment. While direct sales percentage data for fiscal year 2025 isn't explicitly broken out, historical context shows a heavy reliance on this route. For instance, back in fiscal 2010, indirect channel sales accounted for 71 percent of sales, a proportion the company expected to keep growing. The Partner Sphere Program is designed to accelerate this, focusing on differentiation through validated Solution Competencies and services. A UK commercial growth programme, for example, specifically targets driving velocity in 10,000 whitespace SMB accounts by empowering distribution partners.

The performance of the core business, the Hybrid Cloud segment, generated $5.91 billion in revenue in fiscal year 2025, representing 89.88% of the total $6.57 billion net revenues for that year. The All-Flash Array (AFA) annualized net revenue run rate hit $4.1 billion by the end of fiscal year 2025, showing where the channel focus is driving product adoption.

Hyperscaler Marketplaces (AWS, Azure, Google Cloud) for cloud services.

Cloud services are a distinct and rapidly growing channel, evidenced by the Public Cloud segment revenue reaching $665 million in fiscal year 2025, up from $611 million in fiscal year 2024. The first-party and marketplace Public Cloud services revenue specifically hit $416 million in fiscal year 2025, marking a 43% year-over-year increase. This growth outpaced the overall Public Cloud segment growth, suggesting marketplace adoption is a key driver. For the third quarter of fiscal year 2025, this specific cloud services revenue grew more than 40% year-over-year.

The reliance on these hyperscalers is significant, as NetApp helps businesses improve data storage efficiency for clients like Amazon.com's Amazon Web Services, Alphabet's Google Cloud, and Microsoft's Azure. However, growth in this area saw a sequential slowdown, with Q1 FY2026 Public Cloud revenue rising only 1.3% year-on-year, though first-party and marketplace services claimed a 33% revenue increase in that same quarter.

Direct Sales team for large enterprise and strategic account engagement.

The direct sales team focuses on the largest, most complex engagements, often involving strategic accounts where deep, direct negotiation and relationship management are required. While the exact revenue percentage driven directly is not published for fiscal year 2025, the CEO noted that inconsistent execution on closing deals late in Q3 FY2025 led to slipping several seven and eight-figure deals, prompting tighter controls on closing plans. This suggests the direct team is heavily involved in securing these large, high-value transactions that make up a significant portion of the $6.78 billion in total billings for fiscal year 2025.

NetApp's own website and sales portal for subscription and software services.

NetApp Console (formerly BlueXP) serves as the portal for managing hybrid cloud data services, which ties directly into subscription offerings like NetApp Keystone. Keystone, the Storage-as-a-Service offering, showed strong adoption, growing almost 60% year-over-year in Q3 FY2025. The website, NetApp.com, also acts as a lead-generation channel for partners; in a prior period, over 40,000 customers annually used the site to identify the right partner to solve their needs.

System Integrators and Managed Service Providers (MSPs).

MSPs and System Integrators are crucial components of the Partner Sphere Program, especially as the business shifts to a services-led model. The program offers specific incentives and training paths, like Services Certified tracks, to support partners delivering managed services. The focus on differentiating through services helps these partners accelerate solution deployment and shorten time to positive Return on Investment (ROI) for customers. The Technology Alliance Partner (TAP) program supports joint solution development, which is vital for SIs and MSPs building integrated offerings.

Here is a snapshot of the revenue mix and key metrics related to the Hybrid Cloud and Public Cloud channels for fiscal year 2025:

Metric	Amount / Percentage (FY 2025)
Total Net Revenue	$6.57 billion
Hybrid Cloud Segment Revenue	$5.91 billion (89.88% of Total)
Public Cloud Segment Revenue	$665 million (10.12% of Total)
Public Cloud Services Revenue (First-party & Marketplace)	$416 million
Public Cloud Services YoY Growth	43%
All-Flash Array ARR	$4.1 billion
Total Billings	$6.78 billion
Keystone (SaaS) Revenue YoY Growth (Q3 FY25)	Almost 60%

The geographic distribution of this channel-driven revenue in fiscal year 2025 was:

• Americas: $3.35 billion (50.93%)
• EMEA: $2.20 billion (33.54%)
• Asia Pacific: $1.02 billion (15.54%)

NetApp, Inc. (NTAP) - Canvas Business Model: Customer Segments

You're looking at where NetApp, Inc. is focusing its sales and development efforts as of late 2025. The customer base is clearly segmented by their infrastructure strategy, with the vast majority still rooted in on-premises or hybrid environments, though the cloud piece is growing fast.

The company's Fiscal Year 2025 (FY2025) total net revenues hit an all-time high of $6.57 billion. This revenue is split between two primary reporting segments, which directly map to how their customers consume their data infrastructure.

Customer Segment Focus Area	FY 2025 Revenue Contribution	FY 2025 Revenue Amount
Large Global Enterprises (Hybrid Cloud)	89.88%	$5.91 billion
Organizations Adopting Cloud Services (Public Cloud)	10.12%	$665.00 million

Honestly, the numbers show that the Large Global Enterprises and Fortune 500 companies form the bedrock of NetApp, Inc.'s business, falling squarely into the Hybrid Cloud segment. These are the customers who need the performance of their all-flash arrays, which reached an annualized net revenue run rate of $4.1 billion in the fourth quarter of FY2025, up 14% year-over-year.

For those organizations undergoing hybrid and multicloud transformation, NetApp, Inc. is positioning its entire intelligent data infrastructure as the bridge. The strategy is to unify data across on-premises and all major public clouds. This focus is clearly paying off in the Public Cloud segment, where first-party and marketplace storage services revenue grew 43% year-over-year in FY2025, reaching $416 million.

When we talk about customers with high-performance AI/ML and data lake workloads, you see the newest product focus. The introduction of the NetApp AFX disaggregated flash system and the NetApp AI Data Engine (AIDE) is a direct play here. These systems are built for scalable performance, with AFX designed for linear performance scaling up to 128 nodes, targeting the data-intensive needs of enterprise AI deployment.

For mid-sized businesses utilizing cloud-native storage services, the growth is reflected in the Public Cloud segment, which is seeing rapid adoption of services like Azure NetApp Files and Google Cloud NetApp Volumes. These services offer a consistent ONTAP experience with native scalability, which is key for organizations that want cloud agility without a full forklift upgrade of their data management philosophy.

Finally, let's look at the US Public Sector and government agencies. While sovereign cloud support is a stated feature addressing regulatory compliance needs for this segment, the near-term reality shows some headwinds. In the first quarter of fiscal year 2026 (the quarter ending July 25, 2025), CEO George Kurian noted year-over-year declines in U.S. Public Sector revenue as agencies awaited budget deployment.

To give you a sense of overall customer sentiment across these groups, NetApp, Inc. received 5-star ratings from 81% of customers when evaluating overall experience, product capabilities, and service & support relative to the market, based on verified input for the 2025 Gartner Peer Insights Voice of the Customer report.

• Americas region accounted for the largest geographic share of FY2025 revenue at $3.35 billion (50.9%).
• EMEA followed with revenue of $2.20 billion (33.5%).
• Asia Pacific contributed $1.02 billion (15.5%) of the total FY2025 revenue.
• The company exited FY2025 with $4.54 billion in deferred revenue, up 7% year-over-year.

Finance: draft the Q2 FY2026 revenue forecast variance analysis against the Q1 FY2026 public sector performance by Tuesday.

NetApp, Inc. (NTAP) - Canvas Business Model: Cost Structure

You're looking at the cost side of NetApp, Inc.'s business as of late 2025, right after they posted record fiscal year results. Honestly, the story here is about disciplined spending driving leverage, especially as they push hard into software and AI.

Significant R&D investment in software, cloud services, and AI innovation.

NetApp, Inc. is clearly putting serious capital behind future growth areas. The investment in Research & Development (R&D) for fiscal year 2025 was substantial, showing a commitment to staying ahead in the intelligent data infrastructure space, particularly for AI workloads. This spending fuels the software-defined aspects of their value proposition.

• R&D investment for fiscal year 2025 was approximately $1.01 billion.
• This R&D spend represented about 15.4% of the total fiscal year 2025 revenue.

Cost of Goods Sold (COGS) for hardware components and manufacturing.

The Cost of Goods Sold (COGS) relates directly to the hardware components and manufacturing for their storage systems, though the company is increasingly focused on the high-margin software and services components. We can back into the GAAP COGS using the reported revenue and gross profit figures for the full fiscal year 2025.

Metric	Amount (FY2025)
Total Net Revenues	$6.57 billion
GAAP Gross Profit	$4.61 billion
Calculated GAAP Cost of Goods Sold (COGS)	$1.96 billion

The gross margin on the recurring support business remains a high-quality cost anchor, hitting 92.3% in Q4 FY2025.

Sales and Marketing expenses, including channel incentives and commissions.

Sales and Marketing (S&M) is a major operating expense, necessary to drive the 5% revenue growth seen in FY2025. While full-year figures are consolidated, looking at a quarterly snapshot gives you a sense of the scale. Remember, these figures often exclude stock-based compensation when looking at non-GAAP measures, which management prefers for operational review.

Here's a look at the third quarter of fiscal year 2025 (Q3 FY25) expenses to illustrate the run rate:

Expense Type (Q3 FY25)	GAAP Amount (in millions)	Non-GAAP Amount (in millions)
Sales and Marketing Expenses	$451	$402
Research and Development Expenses	$247	$211
General and Administrative Expenses	$74	$56

The total operating expenses for the fourth quarter of fiscal year 2025 were $707 million, which was actually down 2% year-over-year.

Operating expenses were flat against 5% revenue growth in FY2025.

This is the key to their profitability story for the year. NetApp, Inc. achieved fiscal year 2025 revenue growth of 5% (reaching $6.57 billion) while keeping total operating expenses essentially flat. This operational leverage is what you want to see when a company is investing but controlling the cost base.

General and administrative costs to support a non-GAAP operating margin of 28.3% in FY2025.

Controlling G&A, alongside the flat operating expenses mentioned above, directly contributed to the strong profitability metrics. The disciplined approach allowed the company to report a record non-GAAP operating margin for the full fiscal year 2025.

• Fiscal Year 2025 Non-GAAP Operating Margin: 28.3%.
• Fiscal Year 2025 GAAP Operating Profit: $1.34 billion.
• Fiscal Year 2025 Non-GAAP Operating Profit: $1.86 billion.

Finance: draft 13-week cash view by Friday.

NetApp, Inc. (NTAP) - Canvas Business Model: Revenue Streams

You're looking at the money NetApp, Inc. pulls in, which is clearly shifting toward recurring and cloud-based models, even though the core hardware business still drives the bulk of the top line. For fiscal year 2025, total net revenues hit $6.57 billion.

The revenue streams break down across their two main reporting segments, which gives you a clear picture of where the dollars are landing right now.

Revenue Stream Component	FY2025 Financial Data	Context/Period
Total Net Revenues	$6.57 billion	Fiscal Year 2025
Hybrid Cloud Segment Revenue	$5.91 billion	Fiscal Year 2025
Public Cloud Segment Revenue	$665 million	Fiscal Year 2025
All-Flash Array Annualized Net Revenue Run Rate (AFA ARR)	$4.1 billion	End of FY2025
Professional Services Revenue	$98 million	Fourth Quarter FY2025
Support Revenue	$625 million	Fourth Quarter FY2025

Product Revenue from the sale of all-flash and hybrid storage systems is embedded within the Hybrid Cloud Segment revenue of $5.91 billion. A key indicator of the high-value product momentum is the All-flash array annualized net revenue run rate, which reached $4.1 billion by the end of fiscal year 2025.

Public Cloud Services Revenue is a definite growth engine. The total Public Cloud Segment revenue for fiscal year 2025 was $665 million. The prompt highlights a specific growth driver here: first-party and marketplace Public Cloud services revenue specifically grew 43% year-over-year, reaching $416 million in fiscal year 2025.

Software Maintenance and Support Services is definitely the stable, high-margin stream you mentioned. For the fourth quarter of fiscal year 2025, Support revenue was $625 million, which was flat year-over-year. That stream maintains a very high gross margin, reported at 92.3% for the recurring support business in Q4 FY2025.

Subscription revenue from NetApp Keystone, the Storage-as-a-Service offering, is showing strong leading indicators. Professional Services revenue, which is mainly driven by Keystone, grew 13% year-over-year in Q4 FY2025, hitting $98 million. In Q3 FY2025, Professional Services revenue was $88 million, up 14% year-over-year. Furthermore, Unbilled Remaining Performance Obligations (RPO), a key indicator for future Keystone revenue, stood at approximately $430 million at the end of Q4 FY2025, marking a 23% increase quarter-over-quarter.

Revenue from professional services and consulting engagements, outside of the Keystone-driven portion, is part of that Professional Services line item. You can see the growth trend:

• Professional Services Revenue (Q4 FY2025): $98 million
• Professional Services Revenue YoY Growth (Q4 FY2025): 13%
• Professional Services Revenue YoY Growth (Q3 FY2025): 14%

Finance: draft the Q1 FY26 revenue recognition assumptions by next Tuesday.