América Móvil, S.A.B. de C.V. (AMX): Business Model Canvas [Jan-2025 Updated]

In the dynamic world of telecommunications, América Móvil stands as a transformative force reshaping connectivity across Latin America. This telecommunications giant has meticulously crafted a business model that goes beyond traditional service provision, strategically positioning itself as a comprehensive digital ecosystem enabler. By leveraging extensive infrastructure, innovative technologies, and a deep understanding of diverse market segments, América Móvil has emerged as a powerhouse that delivers accessible, integrated communication solutions to millions of consumers and businesses across multiple markets.

América Móvil, S.A.B. de C.V. (AMX) - Business Model: Key Partnerships

Strategic Alliances with Global Technology and Telecom Equipment Manufacturers

América Móvil has established key partnerships with major technology and telecom equipment manufacturers:

Partner	Partnership Details	Year Established
Ericsson	Network infrastructure equipment supply	2015
Nokia	5G network technology deployment	2019
Huawei	Telecommunications equipment procurement	2013

Partnerships with Content Providers and Digital Service Platforms

Digital service partnerships include:

• Netflix: Integrated streaming services
• Amazon Prime Video: Content distribution
• Spotify: Music streaming integration
• Disney+: Content bundling

Collaboration with Local Governments in Latin American Markets

Country	Government Partnership Focus	Investment Amount
Mexico	Rural connectivity expansion	$350 million
Brazil	5G infrastructure development	$475 million
Colombia	Digital inclusion programs	$125 million

Joint Ventures with Regional Telecommunications Companies

Key joint venture partnerships:

• Telmex Colombia: 100% ownership
• Telcel Mexico: Dominant market position
• Claro Brazil: 76.4% market share

Agreements with Mobile Device Manufacturers and Distributors

Manufacturer	Device Distribution Agreement	Annual Volume
Samsung	Exclusive smartphone distribution	4.2 million units
Apple	iPhone sales partnership	2.8 million units
Xiaomi	Budget smartphone distribution	1.5 million units

América Móvil, S.A.B. de C.V. (AMX) - Business Model: Key Activities

Telecommunications Infrastructure Development and Maintenance

América Móvil invested $4.85 billion in network infrastructure in 2023. The company maintains over 377,000 kilometers of fiber optic network across Latin America.

Infrastructure Metric	2023 Data
Total Cell Towers	186,432
Network Coverage Area	22 countries
4G/5G Base Stations	142,567

Mobile and Fixed-Line Network Expansion

In 2023, América Móvil expanded its mobile subscriber base to 286.4 million users across Latin America.

• Fixed-line broadband subscribers: 31.2 million
• Mobile data traffic: 12.6 petabytes per month
• Network expansion investment: $1.67 billion in 2023

Digital Service Innovation and Technology Integration

Digital Service Category	2023 Performance
Cloud Services Revenue	$782 million
IoT Connections	14.3 million
Digital Platform Users	47.6 million

Customer Service and Support Operations

América Móvil operates 287 customer service centers across Latin America with 22,600 dedicated support personnel.

• Average customer service response time: 12.4 minutes
• Annual customer support interactions: 76.3 million
• Customer satisfaction rate: 88.5%

Market Research and Competitive Strategy Implementation

The company allocated $213 million to market research and competitive strategy development in 2023.

Research Focus	Investment
Technology Innovation Research	$98 million
Market Trend Analysis	$67 million
Competitive Intelligence	$48 million

América Móvil, S.A.B. de C.V. (AMX) - Business Model: Key Resources

Telecommunications Infrastructure

América Móvil operates in 25 countries across Latin America, with a comprehensive network infrastructure.

Network Coverage	Scale
Mobile Network Subscribers	277.7 million (Q3 2023)
Fixed Broadband Subscribers	31.4 million (Q3 2023)
Fixed Telephone Lines	25.4 million (Q3 2023)

Network Spectrum and Technology

América Móvil maintains a robust technological infrastructure across multiple spectrum bands.

• 4G LTE network coverage in multiple countries
• 5G network deployment in key markets
• Fiber optic network infrastructure

Financial Resources

Financial Metric	Amount (2022)
Total Assets	$89.1 billion
Total Revenue	$57.4 billion
Capital Expenditure	$6.2 billion

Human Resources

América Móvil employs a significant workforce across its operational markets.

Employee Category	Number of Employees
Total Employees	197,627 (2022)
Technical Staff	Approximately 45% of workforce

Technological Capabilities

• Advanced cloud computing infrastructure
• Comprehensive digital service platforms
• Extensive data center network

América Móvil, S.A.B. de C.V. (AMX) - Business Model: Value Propositions

Comprehensive Telecommunications Services Across Multiple Markets

América Móvil operates in 25 countries across Latin America, serving 362.7 million mobile customers as of Q3 2023.

Market	Mobile Subscribers	Market Share
Mexico	85.4 million	65.2%
Brazil	62.3 million	22.1%
Colombia	39.1 million	48.7%

Affordable and Accessible Mobile and Internet Connectivity

Average monthly mobile data plan cost: $10.50 across Latin American markets.

• Prepaid plans starting at $5 per month
• Low-cost smartphone options from $79
• Flexible data packages with rollover options

Integrated Digital Ecosystem for Consumers and Businesses

Digital services revenue: $3.2 billion in 2023, representing 14.5% of total telecommunications revenue.

Digital Service	Monthly Active Users
Cloud Services	2.1 million
Entertainment Platforms	4.7 million
Business Communication Solutions	1.9 million

Advanced Mobile Technology and Network Coverage

Network infrastructure investment in 2023: $2.7 billion

• 5G coverage in 12 major metropolitan areas
• 4G LTE coverage in 95% of urban regions
• Fiber optic network spanning 186,000 kilometers

Personalized Communication Solutions for Diverse Customer Needs

Customer segments served: Enterprise, Small Business, Consumer, Government

Customer Segment	Annual Revenue	Average Contract Value
Enterprise	$1.6 billion	$125,000
Small Business	$740 million	$15,000
Consumer	$8.3 billion	$240

América Móvil, S.A.B. de C.V. (AMX) - Business Model: Customer Relationships

Multi-channel Customer Support Platforms

América Móvil provides customer support through multiple channels:

Support Channel	Active Users (2023)	Response Time
Mobile App Support	42.6 million	Under 15 minutes
Call Center	28.3 million interactions	Average 7.2 minutes
Online Web Portal	36.7 million users	Instant messaging
Social Media Support	19.4 million interactions	Within 2 hours

Loyalty Programs and Personalized Service Packages

Customer retention strategies include:

• Claro Points Program: 18.5 million active members
• Enterprise Customer Loyalty Program: 127,000 corporate clients
• Annual customer retention rate: 84.3%
• Average customer lifetime value: $1,247 per subscriber

Digital Self-Service Portals and Mobile Applications

Digital Platform	Monthly Active Users	Key Features
Claro App	22.9 million	Bill payment, plan management, data tracking
Online Account Management	17.6 million	Service customization, upgrade options

Customized Enterprise and Individual Communication Solutions

Specialized communication packages include:

• Enterprise IoT Solutions: 42,000 corporate clients
• Custom Business Communication Plans: 89 different package configurations
• Average enterprise contract value: $487,000 annually

Continuous Technology and Service Improvement

Investment Area	Annual Spending	Improvement Focus
Network Infrastructure	$1.3 billion	5G expansion, coverage enhancement
Customer Experience Technology	$276 million	AI support, personalization algorithms
Customer Service Training	$64.5 million	Technical and soft skills development

América Móvil, S.A.B. de C.V. (AMX) - Business Model: Channels

Proprietary Retail Stores and Distribution Centers

América Móvil operates 2,705 proprietary Telcel stores across Mexico as of 2023. The company maintains 127 distribution centers strategically located in key markets.

Channel Type	Number of Locations	Geographic Coverage
Telcel Retail Stores	2,705	Mexico
Distribution Centers	127	Latin America

Online Sales Platforms

The company operates digital sales channels across multiple platforms with 18.7 million active online customers in 2023.

• Telcel.com e-commerce platform
• Mobile app sales channel
• Social media direct sales integration

Authorized Third-Party Retail Partners

América Móvil maintains 12,345 authorized third-party retail partners across Latin American markets in 2023.

Country	Number of Partners	Partner Type
Mexico	6,782	Independent Retailers
Brazil	2,456	Authorized Resellers
Other Countries	3,107	Mixed Retail Partners

Direct Sales Teams for Corporate and Enterprise Clients

América Móvil employs 1,245 dedicated enterprise sales representatives targeting corporate telecommunications solutions.

Mobile and Web-Based Customer Interaction Channels

The company supports 22.3 million active digital customer service interactions monthly through multiple digital platforms.

• WhatsApp customer support
• Mobile application support channels
• Web-based customer service portal
• Social media customer interaction platforms

América Móvil, S.A.B. de C.V. (AMX) - Business Model: Customer Segments

Residential Mobile and Internet Users

As of Q4 2023, América Móvil served 272.2 million mobile subscribers across Latin America.

Market	Mobile Subscribers	Penetration Rate
Mexico	83.4 million	64.2%
Brazil	47.6 million	45.8%
Colombia	32.1 million	62.5%

Small and Medium-sized Businesses

América Móvil serves approximately 1.2 million small and medium enterprises (SMEs) across Latin America.

• Average monthly spend per SME: $350
• Telecommunications services penetration among SMEs: 68%
• Typical service packages include mobile plans, internet connectivity, and cloud services

Large Corporate and Enterprise Clients

The company manages telecommunications services for 2,800 large enterprise clients in 2024.

Sector	Number of Clients	Annual Revenue
Banking	412	$780 million
Manufacturing	685	$1.2 billion
Retail	356	$620 million

Government and Public Sector Organizations

América Móvil provides telecommunications infrastructure to 743 government entities across Latin America.

• Total annual government contract value: $450 million
• Sectors served: Federal, state, and municipal government agencies
• Services include secure communication networks, data centers, and cloud solutions

Emerging Market Telecommunications Consumers

América Móvil targets 95 million consumers in emerging markets across Latin America.

Country	Emerging Market Subscribers	Prepaid Market Share
Argentina	15.3 million	58%
Ecuador	8.7 million	72%
Peru	12.4 million	65%

América Móvil, S.A.B. de C.V. (AMX) - Business Model: Cost Structure

Network Infrastructure Maintenance and Expansion

In 2023, América Móvil invested 48.1 billion Mexican pesos in network infrastructure and capital expenditures. The company maintains approximately 440,000 kilometers of fiber optic network across Latin America.

Cost Category	Amount (MXN)	Percentage of Total Costs
Network Infrastructure Investment	48.1 billion	35.6%
Infrastructure Maintenance	12.3 billion	9.1%

Technology Research and Development

América Móvil allocated 7.2 billion Mexican pesos to research and development in 2023, focusing on 5G technology and digital transformation.

• R&D Expenditure: 7.2 billion MXN
• Key Focus Areas: 5G, IoT, Cloud Services
• R&D Personnel: Approximately 1,200 engineers and technologists

Employee Salaries and Training

Total personnel expenses for 2023 reached 37.6 billion Mexican pesos, covering approximately 106,000 employees across Latin America.

Employee Expense Category	Amount (MXN)
Base Salaries	28.4 billion
Training and Development	1.6 billion
Benefits and Social Security	7.6 billion

Marketing and Customer Acquisition Expenses

Marketing expenditure for 2023 was 15.3 billion Mexican pesos, representing 11.3% of total operational costs.

• Total Marketing Budget: 15.3 billion MXN
• Digital Marketing Allocation: 6.2 billion MXN
• Customer Acquisition Cost: Approximately 180 MXN per new subscriber

Spectrum Licensing and Regulatory Compliance Costs

Regulatory compliance and spectrum licensing expenses totaled 5.7 billion Mexican pesos in 2023.

Compliance Cost Category	Amount (MXN)
Spectrum Licensing Fees	3.9 billion
Regulatory Compliance	1.8 billion

América Móvil, S.A.B. de C.V. (AMX) - Business Model: Revenue Streams

Mobile Voice and Data Service Subscriptions

In 2023, América Móvil reported mobile service revenues of 679.246 billion Mexican pesos. Mobile subscriber base reached 302.7 million across Latin America.

Region	Mobile Subscribers (Millions)	Revenue (Billion MXN)
Mexico	85.4	246.3
Brazil	73.6	189.5
Other Latin American Countries	143.7	243.446

Fixed-Line Telecommunications Services

Fixed-line service revenues totaled 146.8 billion Mexican pesos in 2023, with 32.1 million fixed-line subscribers.

Enterprise and Corporate Communication Solutions

• Enterprise segment revenue: 87.5 billion Mexican pesos
• Corporate solutions portfolio includes:
• Cloud services
• Cybersecurity solutions
• Managed network services

Digital Content and Value-Added Services

Service Category	Revenue (Billion MXN)
Video streaming	12.6
Music services	3.9
Gaming platforms	2.7

International Roaming and Interconnection Fees

Interconnection and roaming revenues amounted to 54.3 billion Mexican pesos in 2023, representing 6.8% of total telecommunications revenues.

Roaming Type	Revenue (Billion MXN)
International incoming	22.7
International outgoing	31.6