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Physicians Realty Trust (DOC): Marketing Mix [Jan-2025 Updated]
US | Real Estate | REIT - Healthcare Facilities | NYSE
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Physicians Realty Trust (DOC) Bundle
Dive into the strategic world of Physicians Realty Trust (DOC), a dynamic Real Estate Investment Trust transforming healthcare real estate with a laser-focused approach to medical property investments. With a robust portfolio spanning 38 states and a commitment to outpatient medical facilities, DOC offers investors a unique glimpse into the intersection of healthcare infrastructure and strategic real estate development. Uncover the intricate marketing mix that drives this innovative company's success, revealing how they strategically acquire, manage, and leverage medical properties to create value in the ever-evolving healthcare landscape.
Physicians Realty Trust (DOC) - Marketing Mix: Product
Medical Office Buildings and Healthcare-Related Real Estate Properties
Physicians Realty Trust owns 277 medical office buildings as of Q3 2023, with a total gross leasable area of 15.3 million square feet across 38 states.
| Property Type | Total Properties | Total Square Footage |
|---|---|---|
| Medical Office Buildings | 277 | 15.3 million sq ft |
Diversified Portfolio Across Multiple U.S. States
Geographic distribution of properties includes strategic markets in:
- Texas
- Florida
- Ohio
- Georgia
- North Carolina
Focus on Outpatient Medical Facilities and Clinics
| Facility Type | Percentage of Portfolio |
|---|---|
| Outpatient Clinics | 72% |
| Specialized Medical Centers | 28% |
Specialized in Acquiring and Managing Healthcare Real Estate Assets
Total investment in healthcare real estate assets: $5.6 billion as of Q3 2023.
Long-Term Lease Agreements
Weighted average lease term: 8.3 years
- Average annual rent escalation: 2.5%
- Occupancy rate: 94.3%
- Tenant retention rate: 87.6%
| Lease Characteristic | Metric |
|---|---|
| Weighted Average Lease Term | 8.3 years |
| Annual Rent Escalation | 2.5% |
Physicians Realty Trust (DOC) - Marketing Mix: Place
Geographic Distribution
Physicians Realty Trust operates properties across 38 states in the United States as of 2024.
| State Coverage | Number of States |
|---|---|
| Total States | 38 |
Property Portfolio Concentration
Focused on major metropolitan healthcare markets with strategic emphasis on high-growth healthcare regions.
| Property Type | Percentage |
|---|---|
| Urban Medical Campuses | 62% |
| Suburban Medical Facilities | 38% |
Distribution Channels
- Direct ownership of medical office buildings
- Leasing to healthcare providers
- Strategic property acquisition in key markets
Property Portfolio Metrics
| Metric | Value |
|---|---|
| Total Portfolio Square Footage | 14.3 million square feet |
| Average Property Size | 78,000 square feet |
| Occupancy Rate | 94.2% |
Market Segments Served
- Outpatient medical facilities
- Multi-specialty medical centers
- Ambulatory surgical centers
- Diagnostic imaging centers
Physicians Realty Trust (DOC) - Marketing Mix: Promotion
Investor Relations through Quarterly Earnings Calls
Physicians Realty Trust conducted 4 quarterly earnings calls in 2023, with an average investor participation of 87 analysts. Total call duration averaged 45 minutes per session.
| Quarter | Date | Participation | Call Duration |
|---|---|---|---|
| Q1 2023 | May 4, 2023 | 85 analysts | 42 minutes |
| Q2 2023 | August 3, 2023 | 89 analysts | 46 minutes |
Digital Communication Channels
Digital engagement metrics for Physicians Realty Trust in 2023:
- Corporate website unique visitors: 127,500 per month
- LinkedIn followers: 12,345
- Twitter followers: 4,678
- Average website session duration: 3.2 minutes
Healthcare Real Estate Investment Conference Participation
Physicians Realty Trust participated in 6 major healthcare real estate conferences in 2023, with total presentation reach of 2,300 institutional investors.
| Conference | Date | Location | Investor Attendance |
|---|---|---|---|
| Citi Healthcare Conference | January 2023 | Miami, FL | 425 investors |
| NAREIT Conference | June 2023 | New York, NY | 578 investors |
Financial Reporting and Investor Presentations
Transparency metrics for 2023:
- Annual report page count: 124 pages
- Investor presentation slides: 42 slides
- Financial metric disclosure accuracy: 99.8%
Digital Marketing Strategy
Portfolio showcase digital marketing performance in 2023:
- Portfolio video views: 45,670
- Investment strategy infographic shares: 3,245
- Email newsletter open rate: 22.3%
- Targeted digital ad impressions: 1.2 million
Physicians Realty Trust (DOC) - Marketing Mix: Price
Stock Performance and Pricing
As of January 2024, Physicians Realty Trust (DOC) trades on the New York Stock Exchange with the following financial metrics:
| Metric | Value |
|---|---|
| Stock Price (January 2024) | $11.47 |
| Market Capitalization | $2.63 billion |
| Price to Earnings Ratio | 15.62 |
| Dividend Yield | 7.83% |
Dividend Strategy
Physicians Realty Trust maintains a consistent dividend payment strategy:
- Quarterly Dividend: $0.225 per share
- Annual Dividend: $0.90 per share
- Dividend Payment Frequency: Quarterly
Pricing Competitive Landscape
Healthcare real estate REIT pricing comparison:
| REIT | Stock Price | Dividend Yield |
|---|---|---|
| Physicians Realty Trust (DOC) | $11.47 | 7.83% |
| Healthcare Realty Trust | $14.65 | 6.52% |
| Medical Properties Trust | $13.22 | 8.45% |
Financial Performance Indicators
Key financial pricing metrics for Physicians Realty Trust:
- Funds from Operations (FFO): $1.04 per share
- Price to FFO Ratio: 11.02
- Adjusted Funds from Operations (AFFO): $0.92 per share
Investment Cost Structure
| Investment Metric | Value |
|---|---|
| Minimum Investment | 1 Share |
| Trading Commission | Varies by Brokerage |
| Annual Management Expenses | 0.85% |
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