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Plymouth Industrial REIT, Inc. (PLYM): Marketing Mix [Jan-2025 Updated] |
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Plymouth Industrial REIT, Inc. (PLYM) Bundle
Dive into the strategic world of Plymouth Industrial REIT, Inc. (PLYM), a dynamic player in the industrial real estate landscape that transforms logistics and warehouse properties into high-performance investment opportunities. With a razor-sharp focus on key metropolitan markets, this innovative REIT leverages its strategic portfolio to capitalize on the explosive growth of e-commerce and supply chain infrastructure across the Midwestern and Northeastern United States. Discover how PLYM's unique approach to industrial real estate investment combines value-add strategies, prime location selection, and transparent investor communication to create a compelling market proposition that stands out in the competitive real estate investment trust sector.
Plymouth Industrial REIT, Inc. (PLYM) - Marketing Mix: Product
Industrial Real Estate Portfolio Overview
Plymouth Industrial REIT, Inc. focuses on a specialized industrial real estate portfolio with the following key characteristics:
| Portfolio Metric | Specific Data |
|---|---|
| Total Portfolio Size | 54 properties as of Q3 2023 |
| Total Rentable Square Feet | 16.2 million square feet |
| Occupancy Rate | 96.3% as of Q3 2023 |
Property Types and Geographic Distribution
Plymouth Industrial REIT specializes in diverse industrial property categories:
- Distribution warehouses
- Manufacturing facilities
- Light industrial properties
- Logistics centers
| Geographic Region | Percentage of Portfolio |
|---|---|
| Midwest | 41.3% |
| Northeast | 26.7% |
| Southeast | 20.5% |
| Southwest | 11.5% |
Investment Strategy
Value-Add and Opportunistic Investment Approach
- Focus on properties requiring strategic improvements
- Target assets with potential for value appreciation
- Invest in markets with strong logistics demand
Property Characteristics
| Property Feature | Specification |
|---|---|
| Average Building Age | 35 years |
| Average Clear Height | 24 feet |
| Typical Loading Dock Positions | 10-20 dock doors per facility |
Tenant Composition
Diversified Tenant Base
| Industry Sector | Percentage of Tenants |
|---|---|
| E-commerce | 22.5% |
| Manufacturing | 18.3% |
| Logistics | 16.7% |
| Automotive | 12.9% |
| Other Sectors | 29.6% |
Plymouth Industrial REIT, Inc. (PLYM) - Marketing Mix: Place
Strategic Properties in Key Logistics Markets
As of Q4 2023, Plymouth Industrial REIT owns 130 industrial properties across 17 states, totaling 25.6 million square feet of industrial space.
| Region | Number of Properties | Total Square Footage |
|---|---|---|
| Midwest | 68 | 13.2 million sq ft |
| Northeast | 42 | 7.8 million sq ft |
| Other Regions | 20 | 4.6 million sq ft |
Geographic Distribution
Key market concentrations include:
- Chicago, IL: 22 properties
- Detroit, MI: 15 properties
- Columbus, OH: 12 properties
- Philadelphia, PA: 10 properties
- Boston, MA: 8 properties
Transportation Network Proximity
Properties strategically located near major transportation infrastructure:
- 95% of properties within 5 miles of interstate highways
- 82% within 10 miles of major metropolitan distribution centers
- 67% located near Class I railroad networks
Market Concentration Metrics
| Market Characteristic | Percentage |
|---|---|
| Properties in High-Growth Urban Corridors | 73% |
| Properties Near E-commerce Hubs | 61% |
| Properties in Markets with Strong Industrial Growth | 88% |
Property Type Distribution
- Warehouse/Distribution: 65%
- Manufacturing Facilities: 22%
- Flex Industrial Spaces: 13%
Plymouth Industrial REIT, Inc. (PLYM) - Marketing Mix: Promotion
Investor Relations through Quarterly Earnings Reports and Financial Presentations
Plymouth Industrial REIT consistently holds quarterly earnings calls and investor presentations. As of Q4 2023, the company reported:
| Metric | Value |
|---|---|
| Total Revenue | $76.7 million |
| Net Income | $14.2 million |
| Funds from Operations (FFO) | $32.5 million |
Digital Marketing via Corporate Website and Investor Communication Platforms
The company maintains an investor-focused digital presence with comprehensive online resources.
- Website traffic: Approximately 15,000 unique monthly visitors
- Investor presentation downloads: 2,500 per quarter
- Email investor newsletter subscribers: 3,200
Participation in Real Estate Investment Conferences and Industry Events
| Conference | Participation | Year |
|---|---|---|
| NAREIT Investor Conference | Keynote Speaker | 2023 |
| Goldman Sachs Real Estate Conference | Presenter | 2023 |
| Citi Global Property Conference | Panel Participant | 2023 |
Transparent Communication of Investment Strategy and Portfolio Performance
Portfolio Metrics as of Q4 2023:
- Total Industrial Properties: 123
- Total Rentable Square Feet: 25.3 million
- Occupancy Rate: 97.4%
- Geographical Diversification: 16 states
Leveraging Financial Media and Analyst Coverage
| Media Metric | Value |
|---|---|
| Analyst Coverage | 8 financial institutions |
| Average Analyst Rating | Buy/Overweight |
| Press Releases Issued | 24 in 2023 |
| Media Mentions | 178 in financial publications |
Plymouth Industrial REIT, Inc. (PLYM) - Marketing Mix: Price
Stock Price and Market Performance
As of February 2024, Plymouth Industrial REIT, Inc. (PLYM) stock price ranges between $14.50 and $16.25 per share. The company's market capitalization is approximately $559.7 million.
| Financial Metric | Value |
|---|---|
| Current Stock Price | $15.38 |
| Market Capitalization | $559.7 million |
| 52-Week Low | $13.42 |
| 52-Week High | $17.86 |
Dividend Pricing Strategy
Plymouth Industrial REIT maintains a consistent dividend distribution strategy:
- Current Dividend Yield: 7.85%
- Quarterly Dividend: $0.30 per share
- Annual Dividend: $1.20 per share
Funds from Operations (FFO) Pricing Metrics
| FFO Metric | Amount |
|---|---|
| Adjusted FFO per Share | $1.78 |
| Total FFO | $64.3 million |
Competitive Pricing Positioning
Plymouth Industrial REIT's pricing strategy reflects its industrial real estate investment focus, with competitive positioning based on:
- Portfolio occupancy rate: 97.4%
- Average lease term: 5.2 years
- Price-to-FFO ratio: 8.64x
Net Asset Value (NAV) Pricing Insights
| NAV Metric | Value |
|---|---|
| Net Asset Value per Share | $19.75 |
| Discount to NAV | 22.1% |
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