Plymouth Industrial REIT, Inc. (PLYM): Marketing Mix [Jan-2025 Updated]

Dive into the strategic world of Plymouth Industrial REIT, Inc. (PLYM), a dynamic player in the industrial real estate landscape that transforms logistics and warehouse properties into high-performance investment opportunities. With a razor-sharp focus on key metropolitan markets, this innovative REIT leverages its strategic portfolio to capitalize on the explosive growth of e-commerce and supply chain infrastructure across the Midwestern and Northeastern United States. Discover how PLYM's unique approach to industrial real estate investment combines value-add strategies, prime location selection, and transparent investor communication to create a compelling market proposition that stands out in the competitive real estate investment trust sector.

Plymouth Industrial REIT, Inc. (PLYM) - Marketing Mix: Product

Industrial Real Estate Portfolio Overview

Plymouth Industrial REIT, Inc. focuses on a specialized industrial real estate portfolio with the following key characteristics:

Portfolio Metric	Specific Data
Total Portfolio Size	54 properties as of Q3 2023
Total Rentable Square Feet	16.2 million square feet
Occupancy Rate	96.3% as of Q3 2023

Property Types and Geographic Distribution

Plymouth Industrial REIT specializes in diverse industrial property categories:

• Distribution warehouses
• Manufacturing facilities
• Light industrial properties
• Logistics centers

Geographic Region	Percentage of Portfolio
Midwest	41.3%
Northeast	26.7%
Southeast	20.5%
Southwest	11.5%

Investment Strategy

Value-Add and Opportunistic Investment Approach

• Focus on properties requiring strategic improvements
• Target assets with potential for value appreciation
• Invest in markets with strong logistics demand

Property Characteristics

Property Feature	Specification
Average Building Age	35 years
Average Clear Height	24 feet
Typical Loading Dock Positions	10-20 dock doors per facility

Tenant Composition

Diversified Tenant Base

Industry Sector	Percentage of Tenants
E-commerce	22.5%
Manufacturing	18.3%
Logistics	16.7%
Automotive	12.9%
Other Sectors	29.6%

Plymouth Industrial REIT, Inc. (PLYM) - Marketing Mix: Place

Strategic Properties in Key Logistics Markets

As of Q4 2023, Plymouth Industrial REIT owns 130 industrial properties across 17 states, totaling 25.6 million square feet of industrial space.

Region	Number of Properties	Total Square Footage
Midwest	68	13.2 million sq ft
Northeast	42	7.8 million sq ft
Other Regions	20	4.6 million sq ft

Geographic Distribution

Key market concentrations include:

• Chicago, IL: 22 properties
• Detroit, MI: 15 properties
• Columbus, OH: 12 properties
• Philadelphia, PA: 10 properties
• Boston, MA: 8 properties

Transportation Network Proximity

Properties strategically located near major transportation infrastructure:

• 95% of properties within 5 miles of interstate highways
• 82% within 10 miles of major metropolitan distribution centers
• 67% located near Class I railroad networks

Market Concentration Metrics

Market Characteristic	Percentage
Properties in High-Growth Urban Corridors	73%
Properties Near E-commerce Hubs	61%
Properties in Markets with Strong Industrial Growth	88%

Property Type Distribution

• Warehouse/Distribution: 65%
• Manufacturing Facilities: 22%
• Flex Industrial Spaces: 13%

Plymouth Industrial REIT, Inc. (PLYM) - Marketing Mix: Promotion

Investor Relations through Quarterly Earnings Reports and Financial Presentations

Plymouth Industrial REIT consistently holds quarterly earnings calls and investor presentations. As of Q4 2023, the company reported:

Metric	Value
Total Revenue	$76.7 million
Net Income	$14.2 million
Funds from Operations (FFO)	$32.5 million

Digital Marketing via Corporate Website and Investor Communication Platforms

The company maintains an investor-focused digital presence with comprehensive online resources.

• Website traffic: Approximately 15,000 unique monthly visitors
• Investor presentation downloads: 2,500 per quarter
• Email investor newsletter subscribers: 3,200

Participation in Real Estate Investment Conferences and Industry Events

Conference	Participation	Year
NAREIT Investor Conference	Keynote Speaker	2023
Goldman Sachs Real Estate Conference	Presenter	2023
Citi Global Property Conference	Panel Participant	2023

Transparent Communication of Investment Strategy and Portfolio Performance

Portfolio Metrics as of Q4 2023:

• Total Industrial Properties: 123
• Total Rentable Square Feet: 25.3 million
• Occupancy Rate: 97.4%
• Geographical Diversification: 16 states

Leveraging Financial Media and Analyst Coverage

Media Metric	Value
Analyst Coverage	8 financial institutions
Average Analyst Rating	Buy/Overweight
Press Releases Issued	24 in 2023
Media Mentions	178 in financial publications

Plymouth Industrial REIT, Inc. (PLYM) - Marketing Mix: Price

Stock Price and Market Performance

As of February 2024, Plymouth Industrial REIT, Inc. (PLYM) stock price ranges between $14.50 and $16.25 per share. The company's market capitalization is approximately $559.7 million.

Financial Metric	Value
Current Stock Price	$15.38
Market Capitalization	$559.7 million
52-Week Low	$13.42
52-Week High	$17.86

Dividend Pricing Strategy

Plymouth Industrial REIT maintains a consistent dividend distribution strategy:

• Current Dividend Yield: 7.85%
• Quarterly Dividend: $0.30 per share
• Annual Dividend: $1.20 per share

Funds from Operations (FFO) Pricing Metrics

FFO Metric	Amount
Adjusted FFO per Share	$1.78
Total FFO	$64.3 million

Competitive Pricing Positioning

Plymouth Industrial REIT's pricing strategy reflects its industrial real estate investment focus, with competitive positioning based on:

• Portfolio occupancy rate: 97.4%
• Average lease term: 5.2 years
• Price-to-FFO ratio: 8.64x

Net Asset Value (NAV) Pricing Insights

NAV Metric	Value
Net Asset Value per Share	$19.75
Discount to NAV	22.1%