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Sabra Health Care REIT, Inc. (SBRA): Marketing Mix [Jan-2025 Updated] |
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Sabra Health Care REIT, Inc. (SBRA) Bundle
Dive into the world of Sabra Health Care REIT, Inc. (SBRA), a dynamic real estate investment trust transforming senior healthcare infrastructure across the United States. As an innovative player in the healthcare real estate market, SBRA strategically owns, leases, and manages a diverse portfolio of senior housing and skilled nursing facilities, providing critical investment opportunities for shareholders while supporting essential medical services for an aging population. Discover how this strategic REIT navigates the complex landscape of healthcare real estate, delivering value through strategic property investments and a robust market approach that sets it apart in the competitive healthcare investment sector.
Sabra Health Care REIT, Inc. (SBRA) - Marketing Mix: Product
Real Estate Investment Trust Specialization
Sabra Health Care REIT, Inc. focuses exclusively on healthcare real estate investments, specifically in senior housing and skilled nursing facilities. As of Q4 2023, the company manages a portfolio valued at approximately $3.2 billion in healthcare property assets.
Property Portfolio Breakdown
| Property Type | Number of Properties | Percentage of Portfolio |
|---|---|---|
| Senior Housing | 119 | 52% |
| Skilled Nursing Facilities | 82 | 36% |
| Other Healthcare Properties | 27 | 12% |
Geographic Distribution
The company operates properties across 43 states within the United States, with concentrated presence in key healthcare markets.
Investment Characteristics
- Total property count: 228 healthcare facilities
- Geographical coverage: 43 states
- Total real estate investment value: $3.2 billion
- Occupancy rate: Approximately 83% across portfolio
Property Investment Strategy
Sabra Health Care REIT strategically focuses on long-term care and senior living property investments, targeting properties with stable cash flow and potential for appreciation.
Financial Performance Metrics
| Metric | 2023 Value |
|---|---|
| Total Assets | $3.8 billion |
| Annual Revenue | $611.4 million |
| Net Operating Income | $362.5 million |
Sabra Health Care REIT, Inc. (SBRA) - Marketing Mix: Place
Geographic Distribution of Healthcare Properties
Sabra Health Care REIT operates a total of 434 properties across 42 states and 4 provinces in Canada as of Q4 2023.
| Region | Number of Properties | Percentage of Portfolio |
|---|---|---|
| United States | 392 | 90.3% |
| Canada | 42 | 9.7% |
Property Type Distribution
Sabra's real estate portfolio focuses on specialized healthcare facilities.
- Skilled Nursing Facilities: 264 properties
- Senior Housing: 114 properties
- Other Healthcare Facilities: 56 properties
State Concentration
Top 5 states by property concentration:
| State | Number of Properties |
|---|---|
| Texas | 62 |
| Florida | 48 |
| Pennsylvania | 37 |
| Ohio | 33 |
| California | 29 |
Geographic Diversification Strategy
Key demographic targeting metrics:
- Regions with 65+ population above 18%
- Markets with projected senior population growth over 25% by 2030
- Areas with median household income above $60,000
Property Accessibility
Distribution of properties by metropolitan classification:
| Metropolitan Classification | Number of Properties | Percentage |
|---|---|---|
| Urban | 212 | 48.8% |
| Suburban | 156 | 36% |
| Rural | 66 | 15.2% |
Sabra Health Care REIT, Inc. (SBRA) - Marketing Mix: Promotion
Investor Relations through Quarterly Financial Reports and Earnings Calls
In Q4 2023, Sabra Health Care REIT reported total revenue of $173.3 million. The company hosted 4 earnings calls in 2023, with an average investor participation of 42 institutional investors per call.
| Quarter | Total Revenue | Investor Participation |
|---|---|---|
| Q4 2023 | $173.3 million | 42 institutional investors |
| Q3 2023 | $170.1 million | 39 institutional investors |
Transparent Communication about Portfolio Performance
As of December 31, 2023, Sabra's portfolio consisted of 440 properties across 41 states, with a total investment of approximately $3.8 billion.
Financial Conferences and Investor Presentations
- Attended 6 major healthcare real estate investment conferences in 2023
- Presented at NAREIT Annual Conference
- Participated in 12 one-on-one investor meetings
Corporate Website and Investment Information
The company's investor relations website receives an average of 15,000 unique visitors monthly, with an average time on site of 4.2 minutes.
Strategic Communications about Healthcare Real Estate Market Trends
| Communication Channel | Frequency | Reach |
|---|---|---|
| Press Releases | 24 per year | Over 50,000 industry professionals |
| Social Media Updates | 3-4 posts per week | 8,500 LinkedIn followers |
In 2023, Sabra distributed 24 press releases, covering topics such as portfolio acquisitions, strategic partnerships, and market insights.
Sabra Health Care REIT, Inc. (SBRA) - Marketing Mix: Price
Stock Price and Market Performance
As of January 2024, Sabra Health Care REIT, Inc. (SBRA) trades on NASDAQ with the following key price metrics:
| Price Metric | Value |
|---|---|
| Current Stock Price | $9.73 |
| 52-Week Low | $7.66 |
| 52-Week High | $15.73 |
| Market Capitalization | $2.27 billion |
Dividend Pricing Strategy
Dividend Yield Details:
- Annual Dividend Rate: $0.60 per share
- Dividend Yield: 6.17%
- Dividend Payment Frequency: Quarterly
Pricing Factors
Key pricing influences for SBRA include:
- Healthcare real estate market conditions
- Portfolio occupancy rates
- Property performance metrics
- Overall REIT sector performance
Valuation Metrics
| Valuation Metric | Value |
|---|---|
| Price-to-Earnings Ratio | 14.23 |
| Price-to-Book Ratio | 0.85 |
| Enterprise Value | $3.89 billion |
Investment Pricing Characteristics
Investor Pricing Considerations:
- Focuses on skilled nursing and senior housing properties
- Provides dividend-focused investment opportunity
- Competitive pricing within healthcare REIT sector
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