Zillow Group, Inc. (ZG) Bundle
Zillow Group Shares Decline Amid Google Real Estate Advertising Test
Zillow Group Inc (NASDAQ: ZG) shares declined 8.8% on Dec 15, 2025, reaching a price of $66.03 following reports that Google is testing a new mobile real estate advertising format. This new ad unit, developed in collaboration with ComeHome, allows users to view live MLS listings and schedule home tours directly through Google search results.
Piper Sandler updated its rating for Zillow Group Inc (NASDAQ: ZG) to Overweight on Dec 15, 2025, even as Google tests features that compete with the Zillow core platform. During the trading session, the stock fluctuated between a daily range of $63.15 and $67.08, with a total volume of 1,655,895 shares on the NASDAQ exchange.
The introduction of the Google ad unit poses a challenge to Zillow market position and its Premier Agent program. The program connects agents with clients, but the new Google format includes filters for price, bedrooms, and bathrooms, which may reduce traffic to the Zillow platform and impact its lead-generation business.
- Market Capitalization: $15.98 billion
- Stock Price Change: -8.8%
- Rating Update: Overweight by Piper Sandler
- New Feature: Integrated MLS listings and tour scheduling
Investor apprehension regarding revenue stream disruption contributed to the selling pressure. Further details on the company are available in the Zillow history and mission and the ZG mission and vision. Analysis of current performance is provided in the ZG financial health and ZG investor profile reports.
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