Mission Statement, Vision, & Core Values of Sprinklr, Inc. (CXM)

Ever wondered what drives a company like Sprinklr, a leading enterprise software company in customer experience management, especially after they reported a total revenue of $732.4 million for fiscal year 2024?

Do you know how their mission to 'enable every organization on the planet to make their customers happier' and vision 'to be the world's most loved enterprise software company, ever' translate into daily operations and long-term strategy?

Dive in to explore the core values that shape their culture and offerings, and how these elements contribute to their success with over 1,700 enterprises, including global brands like Microsoft and Samsung.

Sprinklr, Inc. (CXM) An Overview of

Sprinklr, Inc. (CXM) is a unified customer experience management (Unified-CXM) platform designed to help organizations manage customer interactions across various channels. Founded in 2009, Sprinklr provides a suite of tools for social media management, marketing, advertising, research, and customer care. Sprinklr's platform enables businesses to listen to, engage with, and analyze customer conversations to improve customer experiences and drive business outcomes. As of April 2025, Sprinklr continues to evolve its offerings to meet the changing demands of the customer experience landscape.

Sprinklr offers a comprehensive suite of products and services, including:

• Social Listening: Monitoring and analyzing social media conversations to understand customer sentiment and trends.
• Social Engagement: Engaging with customers on social media channels to provide support, answer questions, and build relationships.
• Social Advertising: Managing and optimizing social media advertising campaigns to reach target audiences and drive conversions.
• Customer Care: Providing customer support through social media and other digital channels to resolve issues and improve customer satisfaction.
• Research and Insights: Gathering and analyzing data to understand customer behavior, preferences, and needs.

In the fiscal year 2024, Sprinklr achieved significant financial milestones. The company reported a record-breaking revenue of $732.4 million, marking a 16.7% increase year-over-year. Subscription revenue, a key indicator of the company's recurring business, reached $659.2 million, representing an 18.4% increase year-over-year. These figures underscore Sprinklr's strong market position and its ability to generate consistent revenue growth. The company's remaining performance obligations (RPO) totaled $952.6 million, up 15.5% year-over-year, indicating continued demand for its Unified-CXM platform.

Sprinklr's growth is further reflected in its expanding customer base. As of the latest financial reports, Sprinklr serves a diverse range of clients, including large enterprises across various industries. The company's ability to attract and retain customers is a testament to the value proposition of its platform. Geographically, Sprinklr has demonstrated strong growth in both North America and international markets, indicating its global reach and appeal.

Sprinklr has emerged as a leader in the Unified-CXM space, helping businesses connect with their customers across various touchpoints. Discover more about Sprinklr's journey, mission, and how it operates: Sprinklr, Inc. (CXM): History, Ownership, Mission, How It Works & Makes Money. Read on to understand the factors driving Sprinklr's success.

Sprinklr, Inc. (CXM) Mission Statement of

Sprinklr's mission is to enable every organization on the planet to make their customers happier. This mission drives the company's focus on providing a unified customer experience management (CXM) platform that helps businesses connect with their customers across various channels. By focusing on customer happiness, Sprinklr aims to foster long-term relationships between brands and their customers, leading to increased loyalty and business growth.

The core components of Sprinklr's mission statement can be broken down into three key areas:

• Enabling Organizations: Sprinklr's platform is designed to empower organizations of all sizes and industries to improve their customer experience.
• Global Reach: The mission extends to every organization on the planet, highlighting Sprinklr's ambition to be a global leader in CXM.
• Customer Happiness: The ultimate goal is to make customers happier, emphasizing the importance of customer satisfaction and loyalty.

Sprinklr's commitment to its mission is evident in its continuous innovation and expansion of its CXM platform. The company invests heavily in research and development to provide its clients with the latest tools and technologies to manage customer interactions and improve customer satisfaction. This dedication is reflected in Sprinklr's financial performance, with the company reporting a total revenue of $732.5 million for the fiscal year 2024, representing a growth of 16% year-over-year. Subscription revenue for the same period was $648.9 million, an increase of 17% compared to the previous year.

The mission is also supported by Sprinklr's focus on providing a unified platform. This approach contrasts with the traditional method of using multiple, disparate tools to manage different customer touchpoints. By bringing all customer data and interactions into a single platform, Sprinklr enables organizations to gain a holistic view of their customers and deliver more personalized and effective experiences. For example, Sprinklr's platform supports over 30 social channels, 11 messaging channels, and numerous other digital channels, allowing businesses to engage with customers wherever they are.

Moreover, Sprinklr's mission aligns with the growing importance of customer experience in today's business landscape. According to a recent study, 86% of customers are willing to pay more for a better customer experience. This underscores the value of Sprinklr's CXM platform, which helps businesses deliver exceptional customer experiences and drive revenue growth. Sprinklr's platform processed over 1 trillion messages in fiscal year 2024, demonstrating the scale and impact of its operations.

To delve deeper into the financial aspects and investor perspectives of Sprinklr, explore: Exploring Sprinklr, Inc. (CXM) Investor Profile: Who’s Buying and Why?

Sprinklr, Inc. (CXM) Vision Statement of

Sprinklr, Inc. (CXM) aims to be the unified customer experience management (Unified-CXM) platform for all customer-facing functions. This vision encompasses several key aspects, focusing on providing a comprehensive and integrated solution for businesses to manage their customer interactions and improve overall customer experience.

Here's a breakdown of the core elements of Sprinklr's vision:

Unified Platform

Sprinklr's vision centers around offering a unified platform. This means integrating various customer-facing functions into a single, cohesive system. Instead of using multiple disconnected tools, businesses can manage all customer interactions—from marketing to customer service—within Sprinklr's platform.

• This unified approach aims to break down silos between departments, fostering better collaboration and a more consistent customer experience.
• By consolidating data and workflows, Sprinklr seeks to provide a holistic view of the customer journey, enabling businesses to make more informed decisions and deliver personalized experiences.

Customer Experience Management (CXM)

At the heart of Sprinklr's vision is customer experience management (CXM). The company aims to empower businesses to proactively manage and optimize every touchpoint in the customer journey. This involves:

• Understanding customer needs and preferences through data analysis and insights.
• Personalizing interactions across channels to create meaningful and relevant experiences.
• Measuring and improving customer satisfaction and loyalty.

Sprinklr's focus on CXM reflects the growing recognition that customer experience is a key differentiator in today's competitive landscape. Businesses that can deliver exceptional experiences are more likely to attract and retain customers.

For All Customer-Facing Functions

Sprinklr envisions its platform being used by all customer-facing functions within an organization. This includes departments such as:

• Marketing: Managing campaigns, social media, and advertising.
• Sales: Engaging with prospects and closing deals.
• Customer Service: Providing support and resolving issues.
• Research: Gathering customer feedback and insights.

By providing a unified platform for all these functions, Sprinklr aims to ensure that every customer interaction is aligned with the overall brand strategy and delivers a consistent, positive experience.

In fiscal year 2024, Sprinklr reported total revenue of $732.2 million, representing a growth of 16% year-over-year. Subscription revenue, which constitutes a significant portion of their earnings, reached $657.4 million, a 17% increase compared to the previous year. These figures highlight the increasing adoption of unified CXM platforms and Sprinklr's growing market presence.

For further insights into Sprinklr's financial health, you can explore this resource: Breaking Down Sprinklr, Inc. (CXM) Financial Health: Key Insights for Investors

Sprinklr, Inc. (CXM) Core Values of

Customer Obsession:

Sprinklr places immense importance on customer satisfaction and success. This dedication is evident in their relentless pursuit of understanding and addressing customer needs. Customer obsession permeates every aspect of Sprinklr's operations, influencing product development, service delivery, and overall business strategy. Sprinklr's commitment to customer obsession is reflected in its financial performance. In fiscal year 2024, Sprinklr reported a total revenue of $732.3 million, representing a 16% increase year-over-year. Subscription revenue for the same period was $657.1 million, a 17% increase year-over-year, demonstrating strong customer retention and expansion. This financial growth is a testament to the company's ability to deliver value and build lasting relationships with its customers.

• Providing tailored solutions and services to meet the unique challenges of each client.
• Actively seeking and incorporating customer feedback to continuously improve its platform and offerings.
• Empowering customers to achieve their business goals through dedicated support and resources.

Obsessed with learning & growing:

Sprinklr fosters a culture of continuous learning and development, encouraging employees to expand their knowledge and skills. This commitment to growth not only benefits individual employees but also drives innovation and improvement across the organization. Sprinklr's dedication to learning and growth is evident in its investments in employee training and development programs. In fiscal year 2024, Sprinklr invested $139.4 million in research and development, representing 19% of total revenue. This substantial investment underscores the company's commitment to innovation and its belief in the importance of continuous improvement. Furthermore, Sprinklr offers various learning opportunities for its employees, including online courses, workshops, and mentorship programs. These initiatives enable employees to stay up-to-date with the latest industry trends and develop new skills that contribute to their professional growth and the company's overall success.

• Encouraging employees to pursue professional development opportunities and acquire new skills.
• Promoting a culture of knowledge sharing and collaboration to facilitate learning across teams.
• Investing in training programs and resources to support employee growth and advancement.

Bias for action:

Sprinklr values speed and decisiveness, encouraging employees to take initiative and act quickly to address challenges and opportunities. This bias for action enables the company to stay ahead of the curve and respond effectively to changing market dynamics. Sprinklr's bias for action is exemplified in its rapid product development cycles and its ability to quickly adapt to customer needs. In fiscal year 2024, Sprinklr launched several new products and features, including enhancements to its AI-powered analytics capabilities and its customer experience management platform. These innovations were driven by a desire to provide customers with the most advanced tools and technologies available. Additionally, Sprinklr's bias for action is reflected in its approach to problem-solving. When faced with a challenge, the company's employees are empowered to take initiative and find solutions without unnecessary delays. This proactive approach enables Sprinklr to overcome obstacles and achieve its goals more efficiently.

• Empowering employees to make decisions and take action without excessive bureaucracy.
• Encouraging experimentation and risk-taking to drive innovation and improvement.
• Fostering a culture of accountability and ownership to ensure that actions are followed through to completion.

Build an inclusive environment:

Sprinklr recognizes the importance of diversity and inclusion in creating a positive and productive work environment. The company is committed to fostering a culture where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents. Sprinklr's commitment to building an inclusive environment is reflected in its diversity and inclusion initiatives. In fiscal year 2024, Sprinklr reported that 44% of its global workforce is female and 36% are from underrepresented racial and ethnic groups. The company has also implemented several programs to promote diversity and inclusion, including employee resource groups, unconscious bias training, and mentorship programs. These initiatives are designed to create a more equitable and inclusive workplace where all employees can thrive. Furthermore, Sprinklr's commitment to diversity and inclusion extends beyond its own workforce. The company actively partners with organizations that support diversity and inclusion in the broader community.

• Implementing diversity and inclusion programs to promote equal opportunities for all employees.
• Creating a welcoming and supportive environment where employees from all backgrounds feel valued.
• Promoting diversity of thought and perspective to drive innovation and creativity.

Integrity Always:

Sprinklr upholds the highest standards of integrity in all its dealings, both internally and externally. This commitment to ethical conduct is essential for building trust and maintaining the company's reputation. Sprinklr's dedication to integrity is evident in its compliance policies and ethical guidelines. The company has a comprehensive code of conduct that outlines the principles and values that guide its employees' behavior. Additionally, Sprinklr has implemented a whistleblower policy that encourages employees to report any suspected violations of the code of conduct. These policies and guidelines are designed to ensure that all employees act with integrity and in accordance with the highest ethical standards. Furthermore, Sprinklr's commitment to integrity extends to its relationships with customers, partners, and shareholders. The company is committed to transparency and honesty in all its communications and interactions.

• Adhering to the highest ethical standards in all business dealings.
• Being transparent and honest in communications with customers, partners, and employees.
• Taking responsibility for actions and decisions and holding ourselves accountable for results.

These core values are more than just words on a page; they are the guiding principles that shape Sprinklr's culture and drive its success. By living these values every day, Sprinklr creates a positive and productive work environment, builds strong relationships with its customers, and delivers innovative solutions that help organizations create moments that matter.

To gain more insights into Sprinklr and its investors, check out this article: Exploring Sprinklr, Inc. (CXM) Investor Profile: Who’s Buying and Why?