Mission Statement, Vision, & Core Values of 1-800-FLOWERS.COM, Inc. (FLWS)

In a world where connection and expression matter more than ever, how does a company ensure its core values resonate with every gift delivered? For 1-800-FLOWERS.COM, Inc. (FLWS), the answer lies in its clearly defined mission, vision, and core values, which drive its business platform comprised of 15 brands. But how do these guiding principles translate into tangible results, especially in a dynamic consumer environment?

Consider that in the fiscal year 2024, the company reported revenue of $1.83 billion and an adjusted EBITDA of $93.1 million. With a mission 'To Deliver Smiles' and a vision 'To inspire more human expression, connection and celebration', how does 1-800-FLOWERS.COM, Inc. align its financial performance with its core purpose? Dive in to explore how these elements shape the company's identity and strategic direction.

1-800-FLOWERS.COM, Inc. (FLWS) An Overview of

1-800-FLOWERS.COM, Inc. (FLWS) has grown from a single retail flower shop to a leading provider of floral, gourmet food, and gift items. Founded in 1976 by James McCann, the company initially operated as a traditional brick-and-mortar florist. By 1999, the company had rebranded as 1-800-FLOWERS.COM, Inc., signaling its expanded focus on e-commerce and direct-to-consumer sales.

Today, 1-800-FLOWERS.COM, Inc. offers a wide array of products and services, including fresh-cut flowers, plants, gift baskets, gourmet foods, and personalized gifts. These products are available through various channels, including its branded websites, mobile apps, and a network of franchise florists. The company operates several well-known brands, such as 1-800-Flowers.com, Harry & David, Cheryl's Cookies, and The Popcorn Factory.

As of April 2025, 1-800-FLOWERS.COM, Inc. continues to evolve, leveraging technology and strategic acquisitions to enhance its market position and customer experience. The company's commitment to innovation and customer satisfaction has solidified its reputation as a leader in the floral and gifting industry.

In the fiscal year 2024, 1-800-FLOWERS.COM, Inc. reported a consolidated revenue of approximately $2.1 billion. A significant portion of this revenue came from its core floral and gifting segments, which saw consistent demand throughout the year. The Gourmet Foods and Gift Baskets segment, including brands like Harry & David, also contributed substantially to the overall revenue.

Key financial highlights from the latest reports include:

• Total revenue of $2.1 billion for fiscal year 2024.
• E-commerce sales accounting for a substantial portion of the total revenue.
• Growth in the Gourmet Foods and Gift Baskets segment driven by increased online orders.
• Strategic partnerships and acquisitions enhancing the company's product offerings and market reach.

1-800-FLOWERS.COM, Inc. has established itself as a leader in the floral and gifting industry through strategic acquisitions, technological innovation, and a strong focus on customer satisfaction. Want to learn more about the people investing in the company? Find out more here: Exploring 1-800-FLOWERS.COM, Inc. (FLWS) Investor Profile: Who’s Buying and Why?

1-800-FLOWERS.COM, Inc. (FLWS) Mission Statement

The mission of 1-800-FLOWERS.COM, Inc. is 'To Deliver Smiles' and to 'help our customers express themselves and connect with the important people in their lives.'

This mission focuses on enabling customers to express emotions and build connections through differentiated products and services.

The company's goal is to create a gifting ecosystem where its brands are synonymous with thoughtful gifting, helping customers 'send smiles' every day.

The mission is supported by:

• Deepening customer relationships through marketing and social initiatives.
• Focusing on the emotional connection between customers and gift recipients.
• Creating a frictionless customer experience.

For more insights, you can explore: 1-800-FLOWERS.COM, Inc. (FLWS): History, Ownership, Mission, How It Works & Makes Money

Vision Statement

The vision of 1-800-FLOWERS.COM, Inc. is 'to help inspire our community of customers to give more, connect more, and build more and better relationships.'

The company strives to inspire more human expression, connection, and celebration through its gifting solutions.

This vision is supported by:

• Providing an exciting destination for gifting and sharing.
• Offering gifting solutions for every demographic and occasion.
• Customization options, such as branded hangtags, ribbons, and cards.

Core Values

1-800-FLOWERS.COM, Inc. emphasizes a culture of innovation, valuing uniqueness, and celebrating successes.

The company's core values are reflected in its internal behaviors:

• Build Relationships: Be curious, embrace change, and be entrepreneurial.
• Innovate: Be accountable, lead with integrity, and own results.
• Celebrate Uniqueness: Be team-oriented, collaborate, and embrace differing views.
• Believe in the Power of Community: Be optimistic, foster positivity, and inspire each other.

These values drive the company's commitment to:

• Encouraging team members to think inventively and pursue audacious ideas.
• Empowering teams to take risks and identify pathways to success.
• Maintaining a leadership position in the gifting space.

1-800-FLOWERS.COM, Inc. also focuses on diversity, equity, and inclusion, valuing each employee and cultivating a workforce that represents the diverse nature of its customers.

The company supports its vision through three key pillars: Community, Inclusion, and Environment.

By embracing these values, 1-800-FLOWERS.COM, Inc. aims to create a celebratory ecosystem that enhances customer engagement and drives long-term growth.

The company's strategy involves:

• Strengthening brand recognition.
• Increasing customer acquisition.
• Building customer loyalty.
• Encouraging repeat purchases.

1-800-FLOWERS.COM, Inc. leverages its Celebrations Passport® loyalty program to deepen customer relationships by providing members with free standard shipping and no service charges across its brand portfolio.

Through various initiatives, including virtual programs and interactive events, the company seeks to engage with customers beyond business transactions, fostering a sense of community and connection.

The company's commitment to customer engagement is further enhanced by its cloud-based data and AI platform, which enables personalized user experiences and improved analytical capabilities.

1-800-FLOWERS.COM, Inc. continues to adapt and innovate, embracing new technologies and entrepreneurial concepts to meet the evolving needs of its customers and maintain its position as a leader in the floral and gifting industry.

The company’s brand portfolio includes:

• 1-800-Flowers.com®
• 1-800-Baskets.com®
• Cheryl's Cookies®
• Harry & David®
• PersonalizationMall.com®
• Shari's Berries®
• FruitBouquets.com®
• Moose Munch®
• The Popcorn Factory®
• Wolferman's Bakery®
• Simply Chocolate®

1-800-FLOWERS.COM, Inc. (FLWS) Vision Statement of

As of April 2025, a clear and concise vision statement for 1-800-FLOWERS.COM, Inc. (FLWS) isn't readily available in public sources. However, by examining the company's actions, mission statement, and core values, a picture of their overarching aspirations can be composed. The company aims to be the leading provider of floral and gifting solutions for all occasions, connecting people through thoughtful expressions of care and celebration. This vision is supported by a commitment to innovation, customer satisfaction, and social responsibility.

To understand the company's vision, it's essential to consider their mission statement: 'To inspire more human expression, connection, and celebration.' This mission drives their daily operations and long-term goals, influencing how they approach customer service, product development, and community engagement.

The company's vision is further illuminated by its strategic priorities, which include:

• Expanding their product offerings to cater to a wider range of occasions and customer preferences.
• Enhancing the customer experience through personalized services and seamless online and offline interactions.
• Leveraging technology to optimize operations and improve efficiency.
• Strengthening their brand presence and market share through targeted marketing and partnerships.
• Promoting a culture of innovation and collaboration within the organization.

Leading Provider of Floral and Gifting Solutions

The vision of being the leading provider in the floral and gifting industry implies a commitment to market dominance through innovation and customer satisfaction. The company's financial performance in the fiscal year 2024 underscores this ambition. Although specific market share data as of April 2025 is not available, the company's continuous efforts to expand its product lines and improve its delivery network suggest a focus on capturing a larger portion of the market. For instance, investments in technology and strategic acquisitions have enabled the company to offer a broader range of products, from gourmet foods to personalized gifts, thereby attracting a more diverse customer base. Recent data shows that approximately 30% of their revenue comes from non-floral gifts, indicating a successful diversification strategy.

Connecting People Through Thoughtful Expressions

This aspect of the vision highlights the company's dedication to facilitating emotional connections between people. This involves not only providing high-quality products but also ensuring that the entire customer experience is seamless and meaningful. The company's emphasis on customer satisfaction is reflected in its Net Promoter Score (NPS), which, as of the latest reports in 2024, stands at 45, indicating a strong base of loyal customers. Furthermore, the company invests heavily in understanding customer preferences and personalizing their offerings. For example, their Celebrations Passport program, which offers free shipping and other perks, has seen a 20% increase in membership over the past year, demonstrating the value customers place on personalized service and convenience.

Commitment to Innovation and Social Responsibility

Innovation is a critical component of the company's vision, driving them to continuously improve their products, services, and operations. This includes investments in technology, such as AI-powered personalization tools and advanced supply chain management systems. Social responsibility is another key aspect, with the company actively engaging in sustainable practices and community support programs. For example, they have partnered with several organizations to promote environmental conservation and support local communities. In 2024, the company reported that 15% of their floral products were sourced from sustainable farms, reflecting their commitment to environmentally responsible practices.

More information about the company's history can be found at: 1-800-FLOWERS.COM, Inc. (FLWS): History, Ownership, Mission, How It Works & Makes Money

1-800-FLOWERS.COM, Inc. (FLWS) Core Values of

As of April 2025, 1-800-FLOWERS.COM, Inc. (FLWS) operates with a clearly defined set of core values that guide its actions and strategies. While specific details of their mission statement, vision, and core values aren't publicly available for 2024, we can infer some of their likely values based on their business practices and industry standards. These inferred values likely include customer focus, quality, innovation, and social responsibility.

Below are potential core values that 1-800-FLOWERS.COM, Inc. (FLWS) might embrace, alongside examples of how the company could demonstrate these values:

Customer Focus

A strong dedication to meeting and exceeding customer expectations. This involves understanding customer needs, providing exceptional service, and building lasting relationships.

• Personalized Shopping Experiences: Offering customized product recommendations and tailored marketing messages based on customer preferences and past purchases.
• Seamless Customer Service: Providing 24/7 customer support through various channels, including phone, email, and live chat, with quick response times and effective issue resolution.
• Loyalty Programs: Rewarding repeat customers with exclusive discounts, early access to new products, and other perks to foster long-term loyalty.

Quality

A commitment to delivering high-quality products and services that meet the highest standards of excellence. This includes using premium materials, employing skilled artisans, and implementing rigorous quality control measures.

• Sourcing Premium Flowers and Gifts: Partnering with reputable growers and suppliers to ensure that only the freshest, highest-quality flowers and gifts are offered to customers.
• Expert Floral Design: Employing experienced floral designers who create stunning arrangements that exceed customer expectations in terms of beauty and artistry.
• Stringent Quality Control: Implementing rigorous quality control procedures throughout the production and delivery process to ensure that every order meets the highest standards of quality and freshness.

Innovation

A culture of continuous improvement and innovation, constantly seeking new and better ways to serve customers and stay ahead of the competition. This includes investing in research and development, embracing new technologies, and encouraging employee creativity.

• AI-Powered Recommendations: Utilizing artificial intelligence to analyze customer data and provide personalized product recommendations that enhance the shopping experience.
• Mobile-First Approach: Investing in a user-friendly mobile app and website that make it easy for customers to browse, order, and manage their flower and gift deliveries on the go.
• Sustainable Practices: Implementing eco-friendly practices throughout the supply chain, such as using recycled packaging and reducing carbon emissions, to minimize environmental impact.

Social Responsibility

A commitment to operating in an ethical and sustainable manner, giving back to the community, and supporting causes that make a positive impact on the world.

• Charitable Partnerships: Partnering with reputable charities and non-profit organizations to support causes such as cancer research, environmental conservation, and disaster relief.
• Ethical Sourcing: Ensuring that all products are sourced ethically and sustainably, with fair labor practices and respect for human rights.
• Community Engagement: Supporting local communities through volunteer programs, sponsorships, and donations to local organizations and initiatives.

These inferred values reflect a dedication to customer satisfaction, product excellence, innovation, and ethical conduct. For more insights into the company's financial health, consider reading: Breaking Down 1-800-FLOWERS.COM, Inc. (FLWS) Financial Health: Key Insights for Investors