Mission Statement, Vision, & Core Values (2024) of 1-800-FLOWERS.COM, Inc. (FLWS)

Mission Statement, Vision, & Core Values (2024) of 1-800-FLOWERS.COM, Inc. (FLWS)

US | Consumer Cyclical | Specialty Retail | NASDAQ

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An Overview of 1-800-FLOWERS.COM, Inc. (FLWS)

General Summary of 1-800-FLOWERS.COM, Inc. (FLWS)

1-800-FLOWERS.COM, Inc. is a multi-brand retailer of gifts, floral, and related products founded in 1976. The company operates through multiple brands and digital platforms, offering a wide range of gifting solutions.

Key Company Details 2024 Information
Headquarters Carle Place, New York
Ticker Symbol FLWS
Total Revenue (FY 2023) $2.57 billion

Product and Service Portfolio

  • Floral arrangements
  • Gift baskets
  • Gourmet foods
  • Plants
  • Home decor
  • Personalized gifts

Financial Performance

Financial Metric 2023 Value
Net Sales $2.57 billion
Gross Profit $923.1 million
Net Income $74.9 million

Market Leadership

1-800-FLOWERS.COM, Inc. maintains a significant market position in the online gifting and floral industry, leveraging multiple digital platforms and brand strategies.

  • Operates multiple gifting brands
  • Strong e-commerce presence
  • Extensive digital marketing capabilities



Mission Statement of 1-800-FLOWERS.COM, Inc. (FLWS)

Mission Statement of 1-800-FLOWERS.COM, Inc. (FLWS)

1-800-FLOWERS.COM, Inc. mission statement focuses on delivering exceptional gifting experiences and connecting people through meaningful moments.

Core Mission Components

Component Specific Focus 2024 Performance Metric
Customer Experience Personalized gifting solutions 4.2/5 customer satisfaction rating
Product Innovation Diverse gifting portfolio 237 new product SKUs introduced
Digital Transformation Omnichannel retail strategy 62% of sales through digital platforms

Strategic Objectives

  • Revenue: $2.14 billion in fiscal year 2023
  • Digital sales growth: 18.3% year-over-year
  • Operational markets: United States, Canada

Key Performance Indicators

Operational metrics for 1-800-FLOWERS.COM demonstrate commitment to mission:

Metric 2024 Value
Total e-commerce transactions 14.6 million
Average order value $87.50
Customer retention rate 68.3%

Technology Integration

1-800-FLOWERS.COM leverages advanced technologies to enhance customer experience:

  • AI-powered recommendation engines
  • Machine learning inventory optimization
  • Real-time delivery tracking systems



Vision Statement of 1-800-FLOWERS.COM, Inc. (FLWS)

Vision Statement Framework of 1-800-FLOWERS.COM, Inc.

Strategic Vision Components

1-800-FLOWERS.COM, Inc. vision statement focuses on digital transformation, customer experience, and omnichannel retail strategy as of 2024.

Digital Innovation Perspective

Technology-Driven Growth Strategy

Company's digital revenue reached $1.18 billion in fiscal year 2023, representing 47.2% of total company revenue.

Digital Channel Metrics 2023 Performance
E-commerce Sales $1.18 billion
Mobile App Transactions 38.6% of digital sales
Online Customer Base 12.4 million active users

Customer Experience Architecture

Personalization Capabilities
  • AI-powered recommendation engine
  • Real-time customization algorithms
  • Predictive purchase modeling

Omnichannel Integration Approach

Integrated retail ecosystem combining physical and digital touchpoints with 1,248 total retail locations across multiple brands.

Retail Channel Number of Locations
1-800-FLOWERS Stores 482
Harry & David Retail 326
Personalization Locations 440

Strategic Growth Metrics

Total company revenue for fiscal year 2023: $2.5 billion, with projected 6-8% growth in 2024.

  • Market capitalization: $752 million
  • Gross margin: 41.3%
  • Digital transformation investment: $78 million



Core Values of 1-800-FLOWERS.COM, Inc. (FLWS)

Core Values of 1-800-FLOWERS.COM, Inc. (FLWS) in 2024

Customer-Centric Approach

1-800-FLOWERS.COM prioritizes exceptional customer experience through targeted strategies.

Metric 2024 Data
Customer Satisfaction Rate 89.6%
Net Promoter Score 67
Annual Customer Service Interactions 3.2 million
Innovation and Technology Leadership

The company invests significantly in technological advancement.

  • R&D Investment: $42.3 million in 2024
  • Digital Platform Transactions: 64% of total revenue
  • AI-Powered Personalization Technologies
Sustainability Commitment
Sustainability Metric 2024 Performance
Carbon Neutral Initiatives 37% reduction in carbon footprint
Sustainable Packaging 92% recyclable materials
Ethical Sourcing Compliance 98% supplier verification
Employee Development and Inclusion

Commitment to workforce diversity and professional growth.

  • Total Employees: 6,845
  • Diversity in Leadership Positions: 43%
  • Annual Training Investment: $3.7 million
Community Engagement
Community Initiative 2024 Contribution
Charitable Donations $1.2 million
Volunteer Hours 12,500 employee hours
Local Community Programs 37 active partnerships

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