Mission Statement, Vision, & Core Values of Hertz Global Holdings, Inc. (HTZ)

You want to know if Hertz Global Holdings, Inc.'s (HTZ) foundational principles actually drive their financial performance, and the short answer is yes, they are directly tied to the turnaround we've seen: the company reported a Net Income of $184 million for the three months ended September 30, 2025, a massive swing from the prior year's loss. How does a mission focused on being the most customer-focused and cost-efficient rental company translate into an 11-point improvement in Net Promoter Score and a Depreciation Per Unit of only $251 in Q2 2025? Let's look past the jargon and see how their Vision of being the first-choice brand for total mobility solutions is guiding their strategic fleet rotation and driving a utilization rate of 83%.

Hertz Global Holdings, Inc. (HTZ) Overview

If you're looking at the transportation-services sector, you need to understand the core engine of Hertz Global Holdings, Inc. This isn't just a car rental company; it's a century-old operation that has navigated massive industry shifts, including a recent bankruptcy and a major fleet overhaul. The company, founded in 1918 in Chicago, Illinois, by Walter L. Jacobs, started with a modest fleet of a dozen Ford Model T cars.

Today, Hertz Global Holdings, Inc. operates globally, offering vehicle rental services under its namesake Hertz brand, plus Dollar Rent A Car, Thrifty Car Rental, and Firefly Car Rental. They also run a vehicle sales channel, Hertz Car Sales. This diversified brand portfolio is key to capturing different segments of the travel and business market.

For the current 2025 fiscal year, the company's trailing twelve months (TTM) revenue stands at approximately $8.52 billion. That's the top-line number that shows their sheer scale in the market, but the real story is in the recent operational pivot.

Q3 2025 Financial Performance: The Turnaround

Honestly, the third quarter of 2025 (Q3 2025) was a major inflection point for Hertz Global Holdings, Inc. You saw a significant operational turnaround that translated directly to the bottom line. The company reported total revenues of $2.48 billion for the three months ended September 30, 2025, which was a solid beat against Wall Street estimates.

The most critical number? Net income. Hertz Global Holdings, Inc. achieved a net income of $184 million in Q3 2025, a massive swing from the net loss of $1.332 billion reported in the same quarter a year prior. This is a clear signal that the 'Back-to-Basics' strategy is working.

Here's the quick math on where the revenue is coming from:

• Operating Lease Income (Vehicle Rentals): $2.23 billion in Q3 2025.
• Americas RAC Segment Revenue: $1.91 billion in Q3 2025.
• International RAC Segment Revenue: $568 million in Q3 2025.

Plus, efficiency is up. Vehicle utilization, a key metric for any rental company, reached 84% in Q3 2025, which is the highest level the company has seen since 2018. Also, the International segment's margins expanded to a healthy 18%. That's disciplined execution, defintely.

Hertz Global Holdings, Inc. as an Industry Leader

Hertz Global Holdings, Inc. isn't just a participant; it's one of the three major rental car holding companies in the United States. The company holds an estimated 36% market share in the U.S., placing it ahead of Avis Budget Group and second only to Enterprise Holdings. This market position is built on a vast network that spans approximately 160 countries across North America, Europe, Latin America, Africa, and Asia.

The company's scale and global footprint give it significant advantages in fleet procurement and logistics, even while navigating operational challenges like fleet depreciation and vehicle recalls. The ability to generate over $8.5 billion in annual revenue, even in a volatile market, underscores its foundational strength. You need to look closer at the operational mechanics to understand how they maintain this leadership. Find out more below: Exploring Hertz Global Holdings, Inc. (HTZ) Investor Profile: Who's Buying and Why?

The recent return to quarterly profitability, marked by the $184 million net income, shows a management team that is successfully executing a strategic turnaround. They are a major player, and their success or failure has ripple effects across the entire travel and transportation ecosystem.

Hertz Global Holdings, Inc. (HTZ) Mission Statement

The mission statement of Hertz Global Holdings, Inc. is the bedrock of its strategy, especially as the company navigates the post-reorganization landscape and the push toward modern mobility. The core purpose is clear: to be the most customer focused, cost efficient vehicle and equipment rental / leasing company in every market we serve. This isn't just corporate fluff; it's a direct roadmap for every operational decision, from fleet procurement to the digital customer experience. You need to see this mission as a strategic lens, showing you exactly where the company is putting its capital and management focus to drive shareholder value.

The mission statement itself breaks down into three actionable pillars. Understanding these components-Customer Focus, Cost Efficiency, and Strategic Investment-is defintely crucial for any investor or analyst evaluating Hertz's near-term risks and long-term opportunities. The company's recent Q3 2025 results, which delivered a net income of $184 million and positive earnings per share (EPS) for the first time in two years, show this focused strategy is starting to pay off. For a deeper dive into the market's reaction, you can check out Exploring Hertz Global Holdings, Inc. (HTZ) Investor Profile: Who's Buying and Why?

Pillar 1: The Most Customer Focused

Customer focus in the rental car business boils down to two things: a great experience and a high-quality vehicle. Hertz has made measurable strides here, translating its mission into tangible results. In the third quarter of 2025, the North America Net Promoter Score (NPS)-a key measure of customer satisfaction and loyalty-rose nearly 50% year-over-year. That's a massive jump, and it signals that the operational improvements are hitting the mark.

The biggest driver of this is their fleet strategy. A newer, well-maintained fleet makes customers happier and reduces unexpected issues. The company completed its transformative fleet refresh, which means the average age of the core fleet is now under 12 months. Here's the quick math: a younger fleet means fewer maintenance issues, which means less downtime, and ultimately, a better trip for you. It's a simple equation that drives loyalty and repeat business.

• North America NPS up nearly 50% year-over-year in Q3 2025.
• Average fleet age under 12 months after refresh.
• Better service is boosting demand and pricing power.

Pillar 2: Cost Efficient Vehicle and Equipment Rental

Being the most cost efficient is about disciplined asset management and rigorous expense control. For a capital-intensive business like car rental, this means maximizing how often a car is rented and minimizing the cost of owning it (Direct Operating Expenses, or DOE). Hertz's operational execution on this front has been precise, delivering an Adjusted Corporate EBITDA of $190 million in Q3 2025, which is a jump of approximately $350 million year-over-year.

A key metric here is fleet utilization, which measures the percentage of time a vehicle is rented out. In Q3 2025, utilization hit a record high of over 84%, the best since 2018. That's a huge win for efficiency. Plus, they are tightly managing their vehicle life cycle with a 'Buy Right, Hold Right, Sell Right' strategy, which is driving down the cost per vehicle. You can't control the macro environment, but you can defintely control your operating leverage, and Hertz is showing real discipline here.

Pillar 3: In Every Market We Serve (Global Leadership and Strategic Investment)

The final component of the mission is about strengthening Hertz's leading global positions through strategic investments in its brand, people, and products. This isn't just about being big; it's about being strategically dominant in the markets that matter. Hertz operates in over 160 countries with more than 11,000 rental locations, providing a massive global footprint.

The strategic investment piece is most visible in their focus on the total mobility solution. They are not just a rental company; they are a used car seller, too. The scaling of Hertz Car Sales, including the Rent2Buy® program in over 100 cities, gives them a powerful retail channel to liquidate fleet vehicles, which can generate a higher margin-sometimes over $2,000 incremental margin per vehicle versus wholesale. This dual-market approach-renting and selling-is a smart way to maximize the return on their primary asset base, and it's a clear example of how the mission guides capital allocation.

Hertz Global Holdings, Inc. (HTZ) Vision Statement

You're looking for the bedrock of Hertz Global Holdings, Inc.'s (HTZ) strategy-the core principles that drive their multi-billion dollar operation. The direct takeaway is that Hertz is fundamentally shifting from a purely transactional car rental business to a disciplined, asset-management-focused mobility provider. Their vision, 'We will be the first-choice brand for vehicle and equipment rental / leasing and total mobility solutions,' is a clear signal of this pivot, anchoring their strategic 'Back-to-Basics Roadmap' in 2025.

This isn't just corporate fluff. It's a mandate that maps directly to their recent financial turnaround, which is defintely showing results. For example, the focus on cost efficiency, a key part of their mission, helped drive a $92 million year-over-year improvement in direct operating expenses in the first quarter of 2025. This vision is the lens through which we should view their recent performance.

First-Choice Brand for Vehicle and Equipment Rental/Leasing

Being the 'first-choice brand' means winning on the fundamentals: having the right vehicle, at the right price, with a seamless experience. This is where Hertz's renewed focus on operational excellence and cost discipline-the core of their mission-kicks in. It's an asset management game, and they've gotten much sharper in 2025.

Their 'Buy Right, Hold Right, Sell Right' fleet strategy is the concrete action behind this. It's simple: buy smarter, keep the fleet fresh, and sell for higher residual value. This disciplined approach slashed vehicle depreciation by 45% year-over-year in Q1 2025. That's a massive financial lever.

• Depreciation Per Unit (DPU): Achieved $251 in Q2 2025, beating the sub-$300 target by 16%.
• Fleet Freshness: Nearly 80% of the core U.S. rental fleet is less than one year old as of Q2 2025.
• Utilization: Vehicle Utilization hit 83% in Q2 2025, a 300 basis point year-over-year increase.

Here's the quick math: lower DPU and higher utilization means more margin per rental day. This operational rigor is what makes them a 'first-choice' for customers who expect a newer, well-maintained vehicle. It's a clear link between the mission's 'cost efficient' goal and the vision's 'first-choice brand' goal.

Total Mobility Solutions

The second, more forward-looking part of the vision is 'total mobility solutions.' This acknowledges that the future isn't just airport rentals; it's about a wider ecosystem of vehicle access. This is where the core value of Innovation comes into play, pushing them beyond their traditional model.

Hertz is leveraging its position as one of the world's largest used car dealers through Hertz Car Sales. They are diversifying revenue by selling vehicles directly to consumers, which also supports their 'Sell Right' fleet strategy. This retail focus delivered a record quarter for retail vehicle sales in Q1 2025. You can get a deeper look at this strategic shift in Hertz Global Holdings, Inc. (HTZ): History, Ownership, Mission, How It Works & Makes Money.

The company's strategic leadership overhaul in 2025, bringing in executives with deep operational and commercial expertise, underscores this push for total mobility. They are focused on enhancing the customer experience (CX) and generating demand, which is essential for a 'total mobility' provider. The return to positive Adjusted Corporate EBITDA in Q2 2025, a major milestone after nearly two years, shows this strategic focus is working.

Core Values Driving the Turnaround

The company's core values-like Discipline, Excellence, and Execution-are not just posters on a wall; they are the behavioral framework that enabled the 2025 turnaround. The 'Back-to-Basics Roadmap' is literally an execution plan.

The disciplined fleet management, for instance, is a direct manifestation of the Discipline value. It's what allowed them to secure all of their Model Year 2025 fleet at pre-tariff pricing, a prudent move that helped them achieve their DPU target faster than expected. This focus on fundamentals is why they had $1.2 billion in corporate liquidity as of March 31, 2025, giving them the flexibility to execute this vision.

• Professionalism: Establishes trust with customers and partners, crucial for a 'first-choice brand.'
• Innovation: Drives the expansion into 'total mobility solutions,' like the enhanced Hertz Car Sales platform.
• Integrity: Essential for building long-term shareholder value, the ultimate focus of their mission statement.

The whole operation is now geared toward asset management, not just renting cars. This shift is the key to understanding Hertz's performance in 2025.

Hertz Global Holdings, Inc. (HTZ) Core Values

If you are looking at Hertz Global Holdings, Inc. (HTZ) in late 2025, the takeaway is clear: the company is executing a disciplined turnaround, mapping its core values directly to financial results. This isn't just corporate-speak; it's a strategic roadmap that drove a net income of $184 million in the third quarter of 2025, a massive swing from the $1.332 billion net loss a year earlier. Their values, which are now centered on operational precision and customer experience, are the engine behind this financial recovery.

The old-school rental model is being replaced by a mobility platform, and the foundational values-the non-negotiable principles-are what guide every capital and operational decision. You need to see how these core values translate into concrete action and numbers, because that's what drives shareholder value. Honestly, without this new discipline, the financial recovery wouldn't be defintely happening.

Customer Centricity is about making the rental journey simple, convenient, and reliable. For a company that operates in over 160 countries, this means investing heavily in the digital experience (CX). The proof is in the Net Promoter Score (NPS), which measures customer satisfaction and loyalty. Hertz drove a nearly 50% year-over-year NPS increase in North America by the third quarter of 2025. That's a huge shift in perception.

This improvement is not accidental; it's the result of specific, high-impact initiatives. They rolled out new customer experience training across the organization and complemented it with digital tools that let customers modify reservations or purchase upgrades seamlessly. Plus, the investment in their loyalty program, Gold Plus Rewards, paid off with membership up a staggering 90% year-over-year, which directly translates to durable demand.

• NPS up nearly 50% in North America.
• Loyalty program membership surged 90% year-over-year.
• New Chief Customer Experience Officer hired in Q3 2025.

The value of Financial Discipline is arguably the most critical pillar of the 2025 turnaround. It's what separates a struggling logistics company from a profitable mobility leader. This discipline is best seen in their 'Buy Right, Hold Right, Sell Right' fleet strategy, which focuses on optimizing the largest asset on their balance sheet: the vehicles.

The rigor in fleet management led to a record-high vehicle utilization rate of 84% in the third quarter of 2025, the best since 2018. Here's the quick math: higher utilization means fewer cars sitting idle and generating zero revenue. More importantly, they achieved a Depreciation per Unit (DPU) of only $251 in Q2 2025, which beat their internal North Star target of sub-$300 by 16%. This financial control is what delivered a Q3 2025 Adjusted Corporate EBITDA of $190 million, marking a significant profitability milestone. For a deeper dive into the numbers, you should check out Breaking Down Hertz Global Holdings, Inc. (HTZ) Financial Health: Key Insights for Investors.

Hertz views Technological Innovation as the core engine for both Customer Centricity and Financial Discipline. It's not about tech for tech's sake; it's about driving tangible operational efficiency. The company is using artificial intelligence (AI) to transform its operations, not just its customer-facing apps.

For example, nearly three-quarters of all U.S. inbound chat and call support is now handled by an AI system, delivering faster resolutions and improving cost efficiency. On the fleet side, AI-driven vehicle inspection systems are being implemented to improve the accuracy of damage collections and maintenance, providing a more transparent, digital-first experience for customers. This focus on modernization has also resulted in nearly 80% of the core U.S. rental fleet being less than a year old, which improves customer satisfaction and lowers maintenance costs.

The value of People and Corporate Responsibility acknowledges that a successful turnaround requires a strong internal culture and a commitment to the communities they serve. While the company shifted its external reporting language from 'ESG' to 'Corporate Social Responsibility' (CSR) in early 2025, the underlying focus on people and the environment remains a strategic priority.

Internally, the company is focused on building a talent pipeline for the future of mobility. They expanded employee development through programs like the Drive Ahead mentorship initiative and the Maintenance Academy, which are crucial for upskilling their approximately 26,000 employees to manage a modern, often electric, fleet. This investment in human capital is what ensures operational consistency and supports the goal of reducing their global environmental impact related to greenhouse gas emissions and waste.