Mission Statement, Vision, & Core Values of ING Groep N.V. (ING)

Are you curious about what drives a major financial institution like ING Groep N.V.? Have you ever wondered how a company with over 38.4 million retail customers globally defines its purpose and values? With a €6,392 million net profit in 2024, understanding the mission, vision, and core values of ING can provide valuable insights into its strategic direction and operational philosophy.

Delving into these guiding principles will not only reveal what ING aims to achieve but also how it intends to make a difference in the lives of its customers and the broader world. So, what exactly does ING stand for, and how does it translate its beliefs into action?

ING Groep N.V. (ING) An Overview of

ING Groep N.V. (ING), a Dutch multinational banking and financial services company, has a rich history dating back to its establishment in 1991 through the merger of NMB Postbank Groep and Nationale-Nederlanden. Today, ING provides a broad spectrum of services including retail banking, direct banking, commercial banking, investment banking, wholesale banking, private banking, asset management, and insurance services. Predominantly active in Europe, ING also has a presence in North America, Latin America and Asia. As of April 2025, ING serves millions of customers worldwide, maintaining its position as a key player in the global financial landscape.

In their latest financial reporting, ING demonstrated strong performance. The full year 2024 results showcased a robust financial position. The bank reported a net result of around €7.2 billion. This performance was underpinned by strong growth in fee income and controlled expenses. Furthermore, ING's focus on sustainable finance and digital transformation continued to drive growth and efficiency across its operations.

ING's success can be attributed to several factors, including:

• Customer-centric Approach: Focus on delivering a superior customer experience through digital innovation and personalized services.
• Strong Capital Position: Maintaining a robust capital base to support growth and withstand economic uncertainties.
• Diversified Business Model: Offering a wide range of financial products and services to meet the diverse needs of its customer base.
• Strategic Investments in Technology: Investing in digital technologies to enhance operational efficiency and drive innovation.

As one of the leading financial institutions globally, ING continues to adapt and thrive in a rapidly evolving market. To understand more about the investors and the reasons behind their investment decisions, check this out: Exploring ING Groep N.V. (ING) Investor Profile: Who’s Buying and Why?

ING Groep N.V. (ING) Mission Statement

ING's mission is centered around empowering its customers, ensuring they remain a step ahead in both their personal lives and business endeavors. This commitment is reflected in their strategic priorities, which include providing a superior customer experience and placing sustainability at the core of their operations. The bank aims to achieve this through innovative financial services and digital solutions, serving nearly 40 million customers across more than 100 countries.

As of 2024, ING's dedication to digital transformation is evident through its investment of €1.2 billion in digital initiatives. This investment aims to enhance technological infrastructure and improve overall customer experience. ING’s efforts are aligned with its goal to offer seamless, digital services that customers can rely on. These services are designed to be robust and always available, providing personalized experiences driven by data and automated processes that minimize the need for human intervention.

The company's focus on sustainability is also a key component of its mission. ING aims to play a leading role in facilitating the transition to a low-carbon economy. The bank has set a target to mobilize €150 billion of sustainable financing volume per annum by 2027. This involves steering financing towards meeting global climate goals and working with clients to achieve their sustainability objectives. In 2024, ING engaged with over 1,600 Wholesale Banking clients to discuss their transition plans, emphasizing its commitment to supporting sustainable practices.

ING's mission is further supported by its robust financial performance. In 2024, the company reported a full-year profit before tax of €9.3 billion, driven by a growing customer base and increases in lending and deposits. The mobile primary customer base increased by 1.1 million to 14.4 million. ING's commitment to sustainability is reflected in its ESG ratings, with MSCI reconfirming its rating as 'AA' in August 2024 for the fifth consecutive year, and Sustainalytics viewing ING's management of ESG material risk as 'Strong' as of December 2023.

To learn more about ING's history, ownership, and how it operates, you can visit: ING Groep N.V. (ING): History, Ownership, Mission, How It Works & Makes Money

The core components of ING's mission statement are reflected in its Orange Code, which emphasizes integrity, honesty, prudence, and responsibility. These values guide the company's operations and interactions with customers, employees, shareholders, and society at large. ING's commitment to these values is essential for maintaining trust and ensuring long-term viability.

The Orange Code includes:

• ING Values:
  • We are honest.
  • We are prudent.
  • We are responsible.
• ING Behaviours:
  • You take it on and make it happen.
  • You help others to be successful.
  • You are always a step ahead.

These elements collectively drive ING's approach to banking, ensuring that it remains a leader in empowering people to achieve their financial goals while contributing to a sustainable future.

ING Groep N.V. (ING) Vision Statement of

ING's vision is to be the bank of the future, setting itself apart by empowering customers to stay a step ahead in life and in business. This vision acknowledges the rapidly changing landscape of the banking industry and the increasing demands and expectations of customers. The core of ING's vision revolves around providing a distinctive customer experience, striving for innovation, and contributing to a sustainable future. As of the fiscal year 2024, ING reported a net result of €7.2 billion, underscoring its financial stability and capacity to invest in future-oriented initiatives.

The vision is composed of several key elements:

• Customer Empowerment: ING aims to empower its customers, providing them with the tools and knowledge necessary to make informed financial decisions.
• Innovation: ING seeks to be at the forefront of innovation in the banking sector, continuously developing new products and services that meet the evolving needs of its customers.
• Sustainability: ING is committed to contributing to a sustainable future, integrating environmental and social considerations into its business operations.

These components reflect ING's strategic priorities and its commitment to creating long-term value for its stakeholders. In 2024, ING further emphasized its digital transformation strategy, allocating €200 million to enhance its digital platforms and customer service technologies.

Empowering Customers

ING’s commitment to empowering customers involves more than just offering financial products; it's about providing the knowledge and tools necessary for customers to manage their finances effectively. This includes offering personalized financial advice, user-friendly digital platforms, and educational resources that cater to different customer segments. For example, ING's mobile banking app, which has over 10 million active users as of 2024, provides customers with real-time insights into their spending habits and offers personalized tips for saving money.

In 2024, ING reported a 15% increase in customer satisfaction scores related to its digital banking services, indicating that its efforts to enhance customer empowerment are paying off.

Driving Innovation

Innovation is central to ING's vision of being the bank of the future. This involves investing in new technologies, exploring new business models, and fostering a culture of experimentation and learning. ING has established innovation labs and partnerships with fintech companies to accelerate the development of new products and services. In 2024, ING allocated €50 million to its innovation fund, which supports early-stage startups and internal projects focused on emerging technologies such as blockchain, artificial intelligence, and data analytics.

One example of ING's commitment to innovation is its development of blockchain-based solutions for trade finance and supply chain management. These solutions have the potential to streamline processes, reduce costs, and improve transparency for businesses involved in international trade. In 2024, ING processed over €1 billion in transactions using its blockchain platform, demonstrating the growing adoption of this technology.

Sustainability Commitment

ING's commitment to sustainability is reflected in its efforts to integrate environmental, social, and governance (ESG) considerations into its business operations. This includes setting targets for reducing its carbon footprint, investing in renewable energy projects, and promoting sustainable finance. In 2024, ING announced a target to reduce its financed emissions by 50% by 2030, aligning its lending portfolio with the goals of the Paris Agreement.

ING has also launched a range of sustainable finance products, such as green bonds and sustainability-linked loans, which incentivize companies to improve their ESG performance. In 2024, ING issued €2 billion in green bonds to finance projects related to renewable energy, energy efficiency, and sustainable transportation.

ING Groep N.V. (ING) Core Values of

Company's dedication to its core values is central to its identity and operational strategy. These values guide its actions, shape its culture, and define its relationship with customers and stakeholders. The core values reflect Company's commitment to creating sustainable, long-term value while maintaining the highest standards of integrity and social responsibility. Here's an overview of how Company embodies its core values:

Putting Customers First

Company prioritizes understanding and meeting the needs of its customers. This commitment is reflected in its efforts to provide innovative and accessible financial solutions. For example, Company has invested significantly in digital platforms to enhance customer experience. In 2024, Company reported that 75% of its customers actively use its mobile banking app, demonstrating the success of its digital-first strategy. Furthermore, Company's customer satisfaction scores have increased by 15% over the past two years, indicating that its customer-centric approach is resonating well with its user base.

Empowering People

Company believes in fostering a culture of growth and development for its employees. This is evident in its comprehensive training programs and initiatives aimed at promoting diversity and inclusion. In 2024, Company allocated $20 million to employee training and development programs, resulting in a 25% increase in employee engagement scores. Additionally, Company's leadership development programs have helped 30% of participants advance to higher roles within the organization. These efforts underscore Company's commitment to empowering its workforce and creating opportunities for career advancement.

Generating Sustainable Returns

Company is dedicated to delivering long-term value for its shareholders while also considering its broader impact on society and the environment. This commitment is reflected in its investments in sustainable business practices. In 2024, Company invested $50 million in renewable energy projects, reducing its carbon footprint by 20%. Moreover, Company's sustainable lending portfolio has grown by 35%, indicating its focus on supporting environmentally friendly initiatives. By integrating sustainability into its core business strategy, Company aims to generate financial returns while contributing to a more sustainable future.

Staying a Step Ahead

Company emphasizes the importance of innovation and adaptability in a rapidly changing world. This is demonstrated through its investments in research and development and its efforts to embrace new technologies. In 2024, Company allocated $30 million to R&D projects, resulting in the launch of five new digital products. Furthermore, Company's adoption of AI and machine learning technologies has improved operational efficiency by 18%. By staying ahead of the curve, Company aims to provide cutting-edge solutions to its customers and maintain a competitive edge in the market.

Always Doing Better

Company is committed to continuous improvement and strives to exceed expectations in all its endeavors. This is evident in its rigorous performance management processes and its focus on operational excellence. In 2024, Company implemented a new quality control system that reduced errors by 22%. Additionally, Company's employee feedback mechanism has led to a 10% increase in process efficiency. By constantly seeking ways to improve, Company aims to deliver the highest quality products and services to its customers and stakeholders.

To gain more insights into Company, explore Exploring ING Groep N.V. (ING) Investor Profile: Who’s Buying and Why?