Mission Statement, Vision, & Core Values of Mondelez International, Inc. (MDLZ)

Have you ever wondered what drives a global snacking powerhouse like Mondelez International? With a mission to 'create delicious moments of joy by offering the world's favorite snacks,' and $36.4 billion in net revenues for 2024, how does this company define its path and stay true to its values?

What exactly are the core principles that guide their actions and strategic decisions, especially as they navigate a complex global market and aim to lead the future of snacking? Delve into the mission, vision, and core values that shape Mondelez International, influencing everything from product innovation to sustainability initiatives.

How does Mondelez plan to maintain its market leadership while dealing with unprecedented cocoa cost inflation, and what role does sustainability play in their long-term vision? Keep reading to find out!

Mondelez International, Inc. (MDLZ) An Overview of

Mondelez International, Inc. is a global snacking powerhouse that manufactures and markets packaged food and beverage products. The company’s history can be traced back to 1903. As of April 2025, it operates in various regions worldwide and its portfolio includes iconic brands in categories like chocolate, biscuits, gum, candy, and baked snacks. Some of their well-known brands include Oreo, Cadbury, and Toblerone.

In 2024, Mondelez International reported a strong financial performance. The company reported net revenues of approximately $36 billion. This reflects the company's strong market position and consumer demand for its products. The growth was supported by strategic acquisitions, effective marketing, and innovation in product offerings.

Mondelez International has demonstrated robust financial health and strategic market positioning. The company's commitment to innovation, brand strength, and global reach solidifies its position as a leader in the snacking industry. To delve deeper into the company's background, explore its origins, mission, and ownership structure, you can visit: Mondelez International, Inc. (MDLZ): History, Ownership, Mission, How It Works & Makes Money.

Mondelez International, Inc. (MDLZ) Mission Statement

Mondelez International's mission statement focuses on creating delicious moments of joy through innovative snacking experiences globally. The company strives to lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Breaking Down Mondelez International, Inc. (MDLZ) Financial Health: Key Insights for Investors

Here's an in-depth analysis of the core components of Mondelez International's mission statement:

• Creating Delicious Moments of Joy: This element emphasizes the company's dedication to bringing happiness and satisfaction to consumers through its products.
• Innovative Snacking Experiences: Mondelez focuses on continuously developing new and exciting snack options to meet the evolving tastes and preferences of consumers.
• Global Leadership in Snacking: The company aims to be the leading global snack company, positively impacting people and the planet. In 2022, Mondelez International had $26.2 billion in net revenue.
• The Right Snack, For the Right Moment, Made the Right Way: This encapsulates the company's commitment to providing appropriate snack choices, considering the occasion and ensuring responsible production methods.

Mondelez International is committed to transforming the way they do business through their mission. Their mission serves as a guiding principle that drives everything they do. It serves as a roadmap for the company, outlining their purpose and direction. Mondelez International strives to inspire consumers to savor life's moments and enjoy the simple pleasures that their products bring. This mission is at the core of everything they do, from product development to marketing and distribution.

Vision Statement

The vision statement of Mondelez International is to be the leading global snacking company, making a positive impact on people and the planet. The company's vision is driven by a commitment to innovation, sustainability, and inclusivity, striving to delight consumers with a diverse portfolio of high-quality snacks that cater to their evolving tastes and preferences.

Core Values

Mondelez International's core values are the foundation of everything they do. These values guide their decisions, actions, and interactions with their employees, customers, and communities. They shape their culture and define who they are as a company.

The core values include:

• Integrity: Conducting business with the highest ethical standards, being transparent, honest, and accountable for their actions.
• Quality: A commitment to delivering products of the highest quality to customers.
• Inclusion: Promoting a culture of diversity and inclusion, where everyone feels valued and respected.
• Sustainability: Focused on sustainable practices that minimize environmental impact and contribute to a better world.

These values are integrated into every aspect of the company, from product development to employee relations. Approximately 90,000 employees worldwide are guided by these values in their daily work.

Mondelez International's North America division has its own set of values which include:

• Inspiring trust
• Acting like owners
• Keeping it simple
• Being open and inclusive
• Telling it like it is
• Leading from the head and the heart
• Discussing, deciding, and delivering

These values ensure employee alignment and drive the company's mission forward.

As the world's largest snack company, Mondelez knows they have a critical role to play in empowering consumers to snack right. That means creating a future where people and the planet thrive and doing business the right way by fostering sustainable and mindful snacking. With their mindful snacking 2025 goals, they will be creating snacks that meet a range of well-being needs, inspiring mindful snacking habits and investing in more sustainable communities.

Nutrition is a priority field of research for Mondelez International, and a passion for them. They have a talented team of approximately 2,400 scientists (nutritionists, dietitians, chemists and engineers) around the world. And they use a multi-disciplinary approach to explore the health benefits of wholesome ingredients and improve the nutritive quality and profile of their products. They keep renovating and innovating their portfolio to satisfy consumers' current and changing well-being needs.

Mondelez International is committed to growing their portion control products to 20% of their global snacks net revenue by 2025. As well as expanding their portion control options, they are placing portion guidance on all packs, for all snacks, globally by 2025.

In 2024, Mondelez International reported net revenues of $36.44 billion, demonstrating its global snacking leadership. The company operates in over 80 countries with a portfolio of more than 600 brands. With a 16% market share, Mondelez International holds the number 1 rank in the global snack food market.

Mondelez International, Inc. (MDLZ) Vision Statement of

Mondelez International's vision is to 'lead the future of snacking by offering the right snack, for the right moment, made the right way.' This vision encapsulates several key strategic ambitions for the company, focusing on product relevance, consumer behavior, and sustainable practices. Let's unpack each component to understand how Mondelez aims to achieve this comprehensive vision.

Leading the Future of Snacking

Mondelez aims to be at the forefront of the snacking industry, anticipating and shaping future trends. This involves understanding evolving consumer preferences, leveraging innovation, and expanding into new markets. For example, in 2024, Mondelez reported net revenues of $36 billion, reflecting its strong market presence. To maintain this leading position, the company invests heavily in research and development to create innovative products and adapt to changing consumer tastes. Their focus also includes strategic acquisitions to broaden their portfolio and geographic reach.

To lead the future of snacking, Mondelez focuses on:

• Innovation: Developing new and exciting snack options.
• Market Expansion: Entering and growing in emerging markets.
• Digital Engagement: Connecting with consumers through digital platforms.

Offering the Right Snack

This part of the vision highlights the importance of product relevance and meeting diverse consumer needs. Mondelez strives to offer a wide range of snacks that cater to different tastes, dietary requirements, and consumption occasions. This includes providing healthier options, convenient formats, and indulgent treats. In 2024, Mondelez emphasized expanding its healthier snack options, aiming for a significant portion of its portfolio to consist of well-being brands. This strategy aligns with the increasing consumer demand for nutritious and better-for-you snacks.

Key aspects of offering the right snack include:

• Portfolio Diversification: Providing a variety of snack options.
• Health and Wellness: Offering healthier alternatives.
• Personalization: Catering to individual consumer preferences.

For the Right Moment

Understanding when and why consumers choose to snack is crucial for Mondelez. This involves recognizing different snacking occasions, such as on-the-go consumption, afternoon treats, or evening indulgences, and tailoring products and marketing strategies accordingly. Mondelez utilizes consumer insights and data analytics to identify these key moments and develop products that fit seamlessly into consumers' daily routines. For example, they have invested in creating convenient packaging and portion sizes that cater to busy lifestyles. Their 2024 marketing campaigns often highlighted specific snacking occasions, driving relevance and engagement.

To capture the right moment, Mondelez focuses on:

• Occasion-Based Marketing: Targeting specific snacking occasions.
• Convenience: Providing easy-to-consume formats.
• Consumer Insights: Understanding snacking habits and preferences.

Made the Right Way

This element of the vision underscores Mondelez's commitment to sustainability, responsible sourcing, and ethical business practices. It reflects the growing consumer expectation that companies operate in a way that is both environmentally and socially responsible. Mondelez has set ambitious goals to reduce its environmental footprint, improve the livelihoods of farmers in its supply chain, and promote diversity and inclusion within its workforce. In 2024, Mondelez continued to advance its sustainable sourcing programs, aiming to source 100% of its cocoa through its Cocoa Life program by 2025. This commitment demonstrates their dedication to making snacks the right way, from sourcing to production.

Making snacks the right way involves:

• Sustainability: Reducing environmental impact.
• Responsible Sourcing: Ensuring ethical and sustainable supply chains.
• Ethical Practices: Promoting fair labor and human rights.

Mondelez International, Inc. (MDLZ) Core Values of

At Company, a clear mission, vision, and set of core values guide their operations and strategic decisions. These elements reflect Company's commitment to not only delivering quality products but also conducting business in a responsible and sustainable manner. While specific details can evolve, the underlying principles remain focused on growth, innovation, and positive impact. Here's an exploration of how these values are expressed:

Company's core values are central to its operational and strategic decisions, reflecting a deep commitment to quality, responsibility, and sustainability. While the specifics may evolve, the foundational principles emphasize growth, innovation, and creating a positive impact. The values are not just statements but are integrated into the company’s daily activities and long-term goals. To learn more, see: Mondelez International, Inc. (MDLZ): History, Ownership, Mission, How It Works & Makes Money

While specific details of Company's core values can evolve, they generally encompass key areas that drive the company's culture and operations. Here's a look at some typical core values and how they might be expressed:

Do What’s Right:

Integrity is a cornerstone of Company. This value emphasizes the importance of ethical conduct in all aspects of the business. It means adhering to the highest standards of professionalism, transparency, and honesty in every interaction, decision, and action. Company strives to build trust with consumers, customers, employees, and communities by consistently doing what is right, even when it's challenging. This commitment extends to compliance with laws and regulations, as well as a proactive approach to addressing potential ethical dilemmas.

• Maintaining high ethical standards in all business practices
• Ensuring transparency and honesty in communications
• Complying with all applicable laws and regulations

Lead With Courage:

Company encourages its employees to lead with courage, fostering a culture of innovation and calculated risk-taking. This means challenging the status quo, embracing new ideas, and pushing boundaries to achieve growth and success. Leading with courage involves making bold decisions, even in the face of uncertainty, and taking ownership of outcomes. Company supports this value by providing employees with the resources and opportunities to develop their leadership skills and make a meaningful impact.

• Encouraging innovation and calculated risk-taking
• Empowering employees to challenge the status quo
• Supporting bold decision-making and ownership of outcomes

Empower People:

Recognizing that its employees are its greatest asset, Company is dedicated to empowering its people. This value focuses on creating a work environment where employees feel valued, respected, and supported. Company invests in training and development programs to enhance employees' skills and provide opportunities for career advancement. Empowerment also involves fostering a culture of inclusivity and collaboration, where diverse perspectives are welcomed and valued. By empowering its people, Company aims to unlock their full potential and drive collective success.

• Creating a supportive and inclusive work environment
• Investing in training and development programs
• Fostering a culture of collaboration and respect

Act as One:

Collaboration and teamwork are essential to Company's success. This value emphasizes the importance of working together across departments, regions, and functions to achieve common goals. Acting as one involves breaking down silos, sharing knowledge, and leveraging diverse skills and perspectives. Company promotes this value by fostering open communication, encouraging cross-functional collaboration, and recognizing team achievements. By acting as one, Company can leverage its collective strengths to deliver superior results.

• Promoting teamwork and collaboration across departments
• Encouraging open communication and knowledge sharing
• Recognizing and celebrating team achievements

Stay Curious:

In a rapidly changing world, Company recognizes the importance of continuous learning and adaptation. This value encourages employees to stay curious, explore new ideas, and embrace innovation. Company fosters a culture of curiosity by providing employees with access to resources, tools, and opportunities to expand their knowledge and skills. Staying curious also involves challenging assumptions, seeking feedback, and continuously improving processes and products. By staying curious, Company can remain agile, competitive, and responsive to evolving consumer needs and market trends.

• Fostering a culture of continuous learning and innovation
• Providing resources and opportunities for employees to expand their knowledge
• Encouraging experimentation and adaptation to change