Mission Statement, Vision, & Core Values of TELUS International (Cda) Inc. (TIXT)

You're looking beyond the latest headline about TELUS International (Cda) Inc.'s stock price to understand the foundation-the Mission Statement, Vision, and Core Values-that drives its strategy, which is smart.

This is crucial because while the company reported a Q2 2025 revenue of $699 million, up 7% year-over-year, the full-year guidance for adjusted diluted EPS is around $0.32, reflecting a complex market where ethos meets execution. Does a mission focused on innovative, technology-enabled customer experience solutions truly translate into margin stability, especially when the full-year standardized net income is a loss of $-61.00 million? Let's dig into how their core values-like 'Caring People'-map to their focus on AI and digital transformation, and what that means for your investment thesis or business partnership.

TELUS International (Cda) Inc. (TIXT) Overview

You need a clear picture of TELUS International (Cda) Inc. (TIXT), and the quick takeaway is this: the company is a global digital customer experience (CX) and IT services provider, now fully consolidated under its parent, TELUS Corporation, with trailing twelve-month revenue around $2.72 Billion USD as of mid-2025. It's a major force in the shift to AI-driven digital transformation, a trend you defintely want to be tracking.

TELUS International was formally established in 2005, growing from a business process outsourcing (BPO) arm of TELUS Corporation into a global digital solutions powerhouse. The company's 2021 IPO was a landmark event, but the most recent strategic move was TELUS Corporation completing the acquisition of all outstanding shares in October 2025, making TIXT a wholly owned subsidiary. This move is expected to generate approximately $150 million in annual operational efficiencies for the parent company.

The core of their business is delivering next-generation digital solutions for global brands. They don't just answer phones; they manage the full lifecycle of a client's digital journey. It's a very diversified service model, so they aren't overly reliant on one area.

• Design digital strategy and consulting.
• Provide intelligent automation and cloud solutions.
• Offer end-to-end AI data solutions, including computer vision.
• Manage omnichannel customer experience (CXM) and content moderation.

This comprehensive approach has driven their latest sales figures. As of the trailing twelve months ending June 30, 2025, the company's total revenue stands at approximately $2.72 Billion USD.

Q2 2025 Financial Performance and Growth Drivers

Looking at the latest financial reports, the company is showing positive incremental revenue improvement, which is a good sign in a competitive market. For the second quarter ending June 30, 2025, TELUS International (Cda) Inc. reported revenue of $699.00 million USD. Here's the quick math: that represents a year-over-year growth of 7.21% for the quarter, largely driven by existing client expansion and new client wins.

The real story is where that revenue is coming from-it's a clear map of where the digital economy is moving. Growth is concentrated in the high-value, high-tech verticals. The Tech & Games industry vertical, which is their largest by absolute dollar contribution, saw revenue increase by a healthy 11% in Q2 2025.

Also, the company's focus on AI is paying off. Growth in AI & data solutions and digital solutions was a key factor in the Q1 2025 revenue of $670 million. Plus, their relationship with the parent company remains a stable anchor; TELUS Corporation accounted for 26% of their year-to-date revenues as of Q2 2025.

A Leader in AI-Fueled Digital Experience

In the digital services and CXM space, TELUS International (Cda) Inc. isn't just a participant; they are positioned as a leader. They have been consistently recognized for their capabilities, including being named a Leader in the Everest Group Customer Experience Management (CXM) PEAK Matrix® Assessment - Americas for the seventh consecutive year as of late 2025.

Their strength lies in their ability to integrate human-centric design with advanced technology, particularly in the AI space. The company's stated strategic intent is to be the AI-fueled customer experience partner of choice for global and innovative brands. It's a strong, focused mission that maps directly to the current market demand for intelligent, automated, and scalable digital solutions.

The fact that they are securing major new client wins across diverse sectors-including healthcare, cloud communications, and gaming-shows their diversification strategy is working. If you want to dive deeper into who is driving this success and the investor profile behind the stock, you should check out Exploring TELUS International (Cda) Inc. (TIXT) Investor Profile: Who's Buying and Why?

TELUS International (Cda) Inc. (TIXT) Mission Statement

You want to know what drives a company like TELUS International (Cda) Inc. beyond the quarterly earnings report, and honestly, that's where the real long-term value lies. The mission statement isn't just a plaque in the lobby; it's the strategic compass for every dollar spent and every client interaction. For TELUS International, the mission is simple and powerful: To deliver innovative, technology-enabled customer experience solutions powered by caring people.

This statement is the guiding light, especially when the market gets choppy. It tells you exactly where the company is investing its capital and where it expects to generate returns. In a competitive customer experience (CX) market, this clarity is crucial. It's what informs the decision to report a Q1 2025 revenue of $670 million, a slight increase from the prior year, even while navigating a net loss of $25 million in the same period. The mission dictates that they keep pushing on the technology and people fronts, even when profitability is a challenge. You need to see the mission as the filter for their financials.

Here's the quick math: if the mission doesn't align with the investment thesis, you have a mismatch. Let's break down the three core components of that mission to see how they map to the company's 2025 performance.

Innovative, Technology-Enabled Customer Experience Solutions

The first core component is the commitment to being an innovation partner, not just a call center operator. In 2025, this means heavy investment in digital transformation, Artificial Intelligence (AI), and data solutions-the true growth drivers. The company aims to provide next-generation digital solutions to enhance the customer experience and improve business operations for its clients.

This focus is defintely showing up in the segment results. In the second quarter of 2025, the revenue from the tech and games industry vertical-a proxy for their digital solutions success-increased by a strong 12 per cent, or $44 million. Also, the communications and media industry vertical grew by $26 million, also a 12 per cent increase, showing that clients are buying into the tech-enabled part of the mission. That's where the margin expansion will come from long-term.

• Invest in AI-driven digital solutions.
• Target high-growth tech and media verticals.
• Enhance client's operational efficiency.

Powered by Caring People

The second component, 'powered by caring people,' is the human differentiator in a world obsessed with automation. This speaks to the culture and the global team members who execute the digital strategies. It's the empathetic layer on top of the technology stack, and it's a critical factor in customer loyalty and client retention.

To be fair, the company is focused on cost efficiency, which sometimes means tough decisions. The Q2 2025 results for the TTech segment, which includes TELUS International, reflected an increase in Adjusted EBITDA by 4 per cent, partially driven by cost reduction efforts and workforce reductions. This is the tightrope walk of the modern CX business: using technology for efficiency while maintaining a high-touch, caring culture to deliver on the mission. If you want to dive deeper into how these operational efficiencies impact the balance sheet, you should read Breaking Down TELUS International (Cda) Inc. (TIXT) Financial Health: Key Insights for Investors.

To Deliver Exceptional Customer Experiences

The final, and most crucial, component is the ultimate goal: to deliver. This is the measurable outcome that ties the technology and the people together. In the CX industry, an exceptional experience translates directly into higher client retention, which is the lifeblood of a service business. The mission isn't just about what they do (tech solutions) or how they do it (caring people), but the result.

The company's ability to grow its top line, even slightly, in a challenging environment-Q1 2025 revenue hit $670 million-is the primary evidence of this delivery. They are successfully selling the promise of a better customer experience to their clients. Ultimately, the mission is a promise to stakeholders: we use innovative technology and great people to create experiences that drive value for our clients, and that, in turn, drives our revenue.

A 13.4% Adjusted EBITDA Margin in Q1 2025 tells you they are delivering, but also that there is room for operational improvement to truly make those exceptional experiences profitable.

TELUS International (Cda) Inc. (TIXT) Vision Statement

You're looking for the long-term compass of TELUS International (Cda) Inc. (TIXT), and it's a smart move. A company's vision and values tell you exactly where management is steering the ship, especially in a volatile market. The direct takeaway is this: TIXT is aggressively transforming from a traditional call center model to a tech-first digital solutions partner, evidenced by their push into AI and data services, which is key to hitting their 2025 financial targets like the approximately $400 million Adjusted EBITDA outlook.

I've spent two decades analyzing companies like this, and what I see here is a strategic pivot. They don't have a single, pithy vision statement like some firms, but their vision is clearly articulated through their strategic pillars: leading with technology, expanding globally, and maintaining a deep commitment to social purpose. This is how they plan to move past the current market headwinds.

Mission Statement: The Foundation of 'Caring People'

TIXT's mission statement is the anchor for everything they do: To deliver innovative, technology-enabled customer experience solutions powered by caring people. Honestly, that last part-'caring people'-is what differentiates them from pure-play tech outsourcers. It's what makes their technology stick.

Here's the quick math: TIXT employs over 78,000 team members globally. This massive human capital is the engine that executes their mission. In the 2025 fiscal year, the company is guiding for full-year revenue of circa $2.71 Billion USD (Trailing Twelve Months), and that revenue is directly tied to their ability to blend human empathy with digital efficiency. If they lose the 'caring people' component, they lose the margin.

Vision Component: Customer Experience Innovation & Technological Advancement

The core of TIXT's forward vision is to be the partner of choice for digital transformation, and that means leaning hard into Artificial Intelligence (AI) and data solutions. This isn't just talk; it's where the growth is coming from. The company's AI & Data Solutions segment, for example, is a major focus, and they maintain a community of over 1 million AI contributors to train and validate large language models.

This focus translates into concrete results. For one major client, they implemented their proprietary Fuel iX Agent Trainer, which is an AI-powered tool. This initiative transformed the performance of 80% of underperforming agents from the bottom quartile to the top quartile in just 30 days, which drove a 16% customer satisfaction score uplift. That's a defintely powerful example of technology directly improving the customer journey.

• Invest in GenAI workforce management.
• Expand AI & Data Solutions, which was 15% of 2024 revenue.
• Prioritize Trust, Safety & Security services.

Vision Component: Global Expansion & Market Diversification

A global delivery model is non-negotiable for a company with a TTM revenue of $2.72 Billion. TIXT's vision for global expansion isn't just about adding more seats; it's about diversifying their client base across high-growth verticals and geographies to mitigate risk. As of Q1 2025, their largest sector was Tech & Games at 42% of revenue, followed by Communications & Media at 26%.

They operate across 64 delivery locations globally, ensuring they can serve North American clients (which represent 88% of their revenue) from diverse, cost-effective locations like Europe, Asia Pacific, and Central America. This strategy insulates them from sector-specific downturns and allows them to reiterate a full-year 2025 adjusted diluted EPS outlook of approximately $0.32. You can see how this diversification plays out in the market by Exploring TELUS International (Cda) Inc. (TIXT) Investor Profile: Who's Buying and Why?

Core Values: Putting Customers and Communities First

TIXT's core values are a direct extension of its parent company's, focusing on social capitalism (using business to do good) and an unwavering customer focus. The value of 'Putting Customers and Communities First' is a key differentiator in the crowded CX space. This isn't just marketing copy; it's an operational mandate.

For instance, their 'Give Where We Live' program is a tangible expression of this value, where team members and retirees volunteered 1.5 million hours globally in 2024. This commitment to community engagement helps them attract and retain the 'caring people' mentioned in their mission, which is crucial for a service business. It also reinforces the idea that their pursuit of financial targets-like the 2% organic revenue growth they are forecasting for 2025-is balanced with a social purpose.

TELUS International (Cda) Inc. (TIXT) Core Values

You're looking for the bedrock of a company's performance-the values that translate into tangible results and justify your investment thesis. At TELUS International (Cda) Inc. (TIXT), these aren't just posters on a wall; they are the operational principles that drove a Q2 2025 revenue of $699 million, a 7% year-over-year increase. We can map their three core values directly to their near-term risks and opportunities.

Honestly, a company's culture is its best competitive moat. For TIXT, that culture is defined by three clear, actionable values, all of which underscore their mission: To deliver innovative, technology-enabled customer experience solutions powered by caring people. If you want to understand where the next wave of growth is coming from, you need to see how these values are being executed right now.

We passionately put our customers and communities first.

This value is about more than just good service; it's about social capitalism-the idea that doing good is good for business. TIXT understands that their global team members, who number over 75,000, are a direct extension of their clients' brands, so they prioritize a caring culture that reduces churn and drives client expansion. The financial proof is in the client stickiness.

In Q2 2025, a massive 90% of new bookings came from expansions with existing clients, not new logo acquisition. That's a clear signal of customer trust and satisfaction. To be fair, this focus on existing relationships is critical when you consider the full-year 2025 adjusted diluted earnings per share (EPS) outlook is around $0.32, meaning efficient, high-margin expansion is key to hitting targets.

• Drive client trust: 90% of new bookings from existing clients in Q2 2025.
• Invest in local impact: Five Community Boards contribute $500,000 annually to local charities.
• Measure loyalty: High team member engagement of 80% (Kincentric) directly translates to better customer experience.

The commitment to communities is defintely real, with their Community Boards funding local charities globally. It's a smart, decentralized approach to corporate social responsibility (CSR) that gives back while also strengthening their brand reputation in the 30+ countries where they operate.

We embrace change and innovate courageously.

In the digital customer experience (CX) space, innovation isn't a luxury; it's a survival mechanism. TIXT is moving fast, leveraging artificial intelligence (AI) and data to stay ahead of the curve. Their innovation value is focused on moving beyond simple cost reduction to genuine business transformation for their clients.

The company's proprietary generative AI engine, Fuel iX, is a prime example of this value in action. This tool is already being used by more than 50,000 users, which shows rapid internal and client adoption of their next-gen solutions. Here's the quick math: successful AI integration for a major payment platform client led to the transfer of 8 additional lines of business to TIXT-that's a direct revenue lift from a technology-enabled solution. This is how they turn a technology investment into a competitive advantage.

• Prioritize AI: Investing in GenAI workforce management for operational efficiency.
• Scale proprietary tech: Fuel iX GenAI engine is in use by over 50,000 users.
• Transform client business: AI-powered improvements led to 8 new lines of business from one major client.

This innovation focus is why their digital solutions service line saw incremental capital expenditures in Q2 2025, even as the company maintains a leverage ratio of 3.75 times net debt to adjusted EBITDA as of June 30, 2025. They are willing to invest in growth, even if it temporarily impacts free cash flow, which was $33 million in Q2 2025.

We grow together through spirited teamwork.

This value speaks to the internal engine-the people who power the technology. For a global business process outsourcing (BPO) and digital solutions provider, talent development and team cohesion are the most critical non-financial assets. A highly engaged team is a more productive, more resilient team, and TIXT knows this.

The company's commitment here is evident in its high industry team member engagement score of 80%, as measured by Kincentric. This isn't a fluff number; highly engaged teams are statistically linked to better customer outcomes and lower operational costs. They are building a global workforce that is a seamless extension of their clients' operations, which is why they are able to support over 50 CX languages and more than 500 data annotation languages and dialects.

This focus on people is what makes their service quality excellence possible, a key priority mentioned in their Q2 2025 earnings call. They are actively fostering quality, differentiated talent through programs like TELUS Digital University, ensuring their team is equipped to handle the shift to AI and complex digital transformation projects. It's a long-term investment in human capital that underpins their full-year 2025 revenue growth outlook of approximately 2% on an organic basis.

For a deeper dive into how these values are translating into a stable balance sheet, you should read Breaking Down TELUS International (Cda) Inc. (TIXT) Financial Health: Key Insights for Investors.