Dell Technologies Inc. (DELL): Business Model Canvas

In der dynamischen Landschaft der Technologiegiganten steht Dell Technologies Inc. als transformatives Kraftpaket da, das sich strategisch durch das komplexe Ökosystem von Unternehmenslösungen und innovativem Computing bewegt. Durch die sorgfältige Entwicklung eines Geschäftsmodells, das Hardware, Software und Services nahtlos integriert, hat sich Dell als umfassender Technologiepartner für Unternehmen weltweit positioniert. Von strategischen Partnerschaften mit Branchenführern wie Intel und Microsoft bis hin zu seinen robusten globalen Fertigungskapazitäten offenbart Dells Business Model Canvas einen ausgefeilten Entwurf technologischer Innovation und Marktanpassungsfähigkeit, der die Art und Weise, wie Unternehmen digitale Infrastruktur und Computerressourcen nutzen, immer wieder neu gestaltet.

Dell Technologies Inc. (DELL) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Prozessorpartnerschaften

Dell unterhält wichtige Partnerschaften mit Halbleiterherstellern:

Partner	Einzelheiten zur Partnerschaft	Jährlicher Beschaffungswert
Intel Corporation	Hauptprozessorlieferant für Computergeräte für Unternehmen und Verbraucher	4,2 Milliarden US-Dollar (2023)
Erweiterte Mikrogeräte (AMD)	Sekundärprozessorlieferant für Hochleistungs-Computing-Lösungen	1,8 Milliarden US-Dollar (2023)

Zusammenarbeit im Bereich Unternehmenssoftware

Zu den strategischen Softwarepartnerschaften von Dell gehören:

• Microsoft Corporation: Integration von Unternehmenssoftware
• Red Hat: Open-Source-Unternehmenslösungen
• SAP: Enterprise-Resource-Planning-Systeme

Partnerschaften mit Cloud-Anbietern

Cloud-Anbieter	Umfang der Partnerschaft	Auswirkungen auf den Jahresumsatz
VMware	Virtualisierungs- und Cloud-Infrastrukturlösungen	2,7 Milliarden US-Dollar (2023)
Amazon Web Services (AWS)	Cloud-Migration und Hybrid-Cloud-Dienste	1,5 Milliarden US-Dollar (2023)
Microsoft Azure	Hybrid-Cloud- und Enterprise-Cloud-Lösungen	1,3 Milliarden US-Dollar (2023)

Globale Fertigungspartnerschaften

Die Komponentenlieferkette von Dell umfasst:

• Foxconn: Fertigungspartner für Laptop- und Desktop-Produktion
• Quanta Computer: Herstellung von Notebooks und Servern
• Compal Electronics: Dienstleistungen zur Herstellung von Laptops

Globale Systemintegrator-Partnerschaften

Systemintegrator	Partnerschaftsfokus	Jährlicher Vertragswert
Accenture	Lösungen für die digitale Transformation von Unternehmen	620 Millionen US-Dollar (2023)
Deloitte	Technologieberatung und -implementierung	540 Millionen US-Dollar (2023)
Wipro	IT-Infrastruktur und Managed Services	410 Millionen US-Dollar (2023)

Dell Technologies Inc. (DELL) – Geschäftsmodell: Hauptaktivitäten

Design und Herstellung von Computerhardware

Dells Hardware-Produktionsleistung im Jahr 2023: 57,2 Millionen Einheiten von Personalcomputern und Unternehmensservern.

Produktkategorie	Hergestellte Einheiten (2023)	Generierter Umsatz
Laptops	34,6 Millionen	26,3 Milliarden US-Dollar
Desktop-Computer	12,4 Millionen	9,7 Milliarden US-Dollar
Unternehmensserver	10,2 Millionen	15,6 Milliarden US-Dollar

Unternehmens-IT-Lösungen und -Beratung

Umsatz mit Unternehmenslösungen im Jahr 2023: 24,8 Milliarden US-Dollar

• Beratungsleistungsvolumen: 3.742 Unternehmensverträge
• Durchschnittlicher Vertragswert: 6,2 Millionen US-Dollar
• Betreute globale Unternehmenskunden: 10.567

Forschung und Entwicklung fortschrittlicher Technologien

F&E-Investitionen im Jahr 2023: 5,6 Milliarden US-Dollar

Schwerpunktbereich Technologie	F&E-Zuteilung	Patentanmeldungen
KI und maschinelles Lernen	1,4 Milliarden US-Dollar	287 Bewerbungen
Cybersicherheitstechnologien	1,1 Milliarden US-Dollar	214 Bewerbungen
Cloud-Computing	1,3 Milliarden US-Dollar	246 Bewerbungen

Globales Supply Chain Management

Betriebskennzahlen der Lieferkette im Jahr 2023:

• Gesamtlieferanten: 1.247
• Produktionsstandorte: 32 Länder
• Abdeckung des Logistiknetzwerks: 180 Länder
• Effizienzrate der Lieferkette: 94,3 %

Cybersicherheit und Cloud-Computing-Dienste

Umsatz aus Cybersicherheit und Cloud-Diensten im Jahr 2023: 18,9 Milliarden US-Dollar

Servicekategorie	Einnahmen	Kundenstamm
Cloud-Dienste	12,6 Milliarden US-Dollar	8.345 Unternehmenskunden
Cybersicherheitslösungen	6,3 Milliarden US-Dollar	5.672 Unternehmenskunden

Dell Technologies Inc. (DELL) – Geschäftsmodell: Schlüsselressourcen

Umfangreiche globale Produktionsanlagen

Dell betreibt Produktionsstätten in:

Standort	Produktionskapazität	Jährliches Produktionsvolumen
Round Rock, Texas, USA	3 große Produktionsstätten	35 Millionen Einheiten/Jahr
Limerick, Irland	2 Produktionsstätten	15 Millionen Einheiten/Jahr
Penang, Malaysia	4 Fertigungszentren	25 Millionen Einheiten/Jahr

Fortgeschrittene Forschungs- und Entwicklungszentren

Dell investiert erheblich in Forschung und Entwicklung:

• Gesamtausgaben für Forschung und Entwicklung im Jahr 2023: 5,3 Milliarden US-Dollar
• Anzahl der F&E-Zentren weltweit: 16
• Hauptstandorte für Forschung und Entwicklung: Austin (Texas), Silicon Valley, Bangalore (Indien)

Portfolio für geistiges Eigentum

Patentkategorie	Anzahl der Patente	Jährliche Patentanmeldungen
Technologiepatente	3,750	450
Hardware-Designpatente	2,100	250
Patente für Softwareinnovationen	1,650	200

Qualifizierte Ingenieure und technische Arbeitskräfte

Zusammensetzung der Belegschaft von Dell:

• Gesamtbeschäftigte: 133.000 (Stand 2023)
• Ingenieurspersonal: 38.500
• Technisches F&E-Personal: 12.700

Digitale Infrastruktur- und Technologieplattformen

Infrastrukturkomponente	Spezifikation	Jährliche Investition
Cloud-Infrastruktur	350 globale Rechenzentren	1,2 Milliarden US-Dollar
Netzwerkinfrastruktur	99,99 % Verfügbarkeit	780 Millionen Dollar
Cybersicherheitssysteme	Globale Überwachung rund um die Uhr	450 Millionen Dollar

Dell Technologies Inc. (DELL) – Geschäftsmodell: Wertversprechen

Umfassende Technologielösungen für Unternehmen

Dell Technologies meldete im Geschäftsjahr 2024 einen Gesamtumsatz von 102,3 Milliarden US-Dollar. Aufschlüsselung der Unternehmenstechnologielösungen:

Segment	Einnahmen	Marktanteil
Infrastruktur-Lösungsgruppe	34,6 Milliarden US-Dollar	22.4%
Client Solutions Group	61,5 Milliarden US-Dollar	35.7%
VMware Cloud-Lösungen	6,2 Milliarden US-Dollar	12.3%

Anpassbare Hardware- und Softwarekonfigurationen

Dell bietet umfassende Anpassungsoptionen für alle Produktlinien:

• Über 500 einzigartige Hardware-Konfigurationskombinationen
• Enterprise-Serverkonfigurationen: Über 250 Modelle
• Optionen zur Laptop-Anpassung: Über 1.200 Varianten

Hochleistungs-Computing-Produkte

Spezifikationen für das Hochleistungs-Computing-Segment von Dell:

Produktkategorie	Jahresumsatz	Leistungskennzahlen
PowerEdge-Server	18,7 Milliarden US-Dollar	Bis zu 3,0 GHz Verarbeitungsgeschwindigkeit
Präzisionsarbeitsplätze	5,4 Milliarden US-Dollar	Bis zu 128 GB RAM

End-to-End-IT-Infrastrukturunterstützung

Zu den umfassenden Support-Services von Dell gehören:

• ProSupport Enterprise: Deckt 95 % der Unternehmenshardware ab
• Technischer Support rund um die Uhr verfügbar
• Durchschnittliche Reaktionszeit: 30 Minuten bei kritischen Problemen

Skalierbare und innovative Technologieangebote

Kennzahlen zu Innovation und Skalierbarkeit:

Innovationsmetrik	Wert
Jährliche F&E-Investitionen	4,8 Milliarden US-Dollar
Patentanmeldungen	1.250 neue Patente
Bereitstellungen von Cloud-Lösungen	Über 50.000 Unternehmenskunden

Dell Technologies Inc. (DELL) – Geschäftsmodell: Kundenbeziehungen

Direktvertriebsmodell für Unternehmenskunden

Dell Technologies erwirtschaftete im Geschäftsjahr 2023 einen Umsatz von 102,3 Milliarden US-Dollar, wobei Unternehmenskunden 67 % des Gesamtumsatzes ausmachten. Das Direktvertriebsteam besteht aus 8.500 Unternehmenskundenvertretern weltweit.

Kundensegment	Jahresumsatz	Durchschnittliche Dealgröße
Große Unternehmen	68,5 Milliarden US-Dollar	3,2 Millionen US-Dollar
Mittelständische Unternehmen	22,7 Milliarden US-Dollar	$750,000
Regierung/öffentlicher Sektor	11,1 Milliarden US-Dollar	1,5 Millionen Dollar

Online-Support und Self-Service-Plattformen

Die Online-Supportplattform von Dell verarbeitet 72 % der Kundendienstinteraktionen digital. Die Website verzeichnet monatlich 45 Millionen einzelne Besucher.

• Technischer Online-Support rund um die Uhr
• Automatisierte Tools zur Fehlerbehebung
• Wissensdatenbank mit über 250.000 Artikeln
• Community-Foren mit 2,3 Millionen registrierten Benutzern

Persönliche technische Beratung

Dell beschäftigt weltweit 6.200 spezialisierte technische Berater. Die durchschnittliche Reaktionszeit für den technischen Support von Unternehmen beträgt 17 Minuten.

Beratungstyp	Jährliche Interaktionen	Kundenzufriedenheitsrate
Technischer Support für Unternehmen	1,2 Millionen	94.3%
Cloud-Lösungsberatung	385,000	92.7%

Langfristiges Kundenerfolgsmanagement

Die Kundenbindungsrate von Dell liegt bei Unternehmenskunden bei 88,6 %. Der durchschnittliche Kundenlebenszyklus beträgt 7,4 Jahre.

• Vierteljährliche Geschäftsberichte
• Maßgeschneiderte Technologie-Roadmaps
• Proaktive Empfehlungen für Technologie-Upgrades

Dedizierte Kontoverwaltung für Großkunden

Dell verwaltet 2.100 strategische Unternehmenskonten mit dedizierten Account-Teams. Diese Konten machen 53 % des gesamten Unternehmensumsatzes aus.

Kontostufe	Anzahl der Konten	Jahresumsatz pro Konto
Strategische Konten	450	12,5 Millionen US-Dollar
Großkunden	1,650	3,8 Millionen US-Dollar

Dell Technologies Inc. (DELL) – Geschäftsmodell: Kanäle

Direkte Online-Verkaufsplattform

Dell.com erzielte im Geschäftsjahr 2023 direkte Online-Verkaufserlöse in Höhe von 67,2 Milliarden US-Dollar. Der Online-Direktvertriebskanal machte 48,3 % des Gesamtumsatzes des Unternehmens aus. Die Website verarbeitet etwa 35.000 Online-Transaktionen pro Tag.

Online-Verkaufsmetrik	Wert
Jährlicher Online-Umsatz	67,2 Milliarden US-Dollar
Tägliche Online-Transaktionen	35,000
Online-Verkaufsprozentsatz	48.3%

Unternehmensvertriebsteams

Dell beschäftigt weltweit 22.000 direkte Unternehmensvertriebsmitarbeiter. Das Unternehmensvertriebssegment erwirtschaftete im Geschäftsjahr 2023 einen Umsatz von 42,5 Milliarden US-Dollar.

• 22.000 Vertriebsprofis für Unternehmen
• Weltweite Abdeckung in 180 Ländern
• Durchschnittliche Größe des Unternehmensgeschäfts: 1,3 Millionen US-Dollar

Autorisierte Reseller-Netzwerke

Dell unterhält Partnerschaften mit 105.000 globalen Vertriebspartnern. Die Vertriebspartnerverkäufe trugen im Geschäftsjahr 2023 31,6 Milliarden US-Dollar zum Umsatz bei.

Reseller-Netzwerkmetrik	Wert
Gesamtzahl der Vertriebspartner	105,000
Umsatz mit Vertriebspartnern	31,6 Milliarden US-Dollar

Physische Einzelhandelsgeschäfte

Dell betreibt weltweit 250 Marken-Einzelhandelsstandorte. Physische Einzelhandelsgeschäfte erwirtschafteten im Geschäftsjahr 2023 einen Umsatz von 8,7 Milliarden US-Dollar.

Digitale Marketing- und E-Commerce-Kanäle

Dell investierte im Jahr 2023 1,2 Milliarden US-Dollar in digitale Marketinginitiativen. Digitale Marketingkanäle generierten 52 % der gesamten Kundenakquise.

Digitale Marketingmetrik	Wert
Investition in digitales Marketing	1,2 Milliarden US-Dollar
Kundenakquise über digitale Kanäle	52%

Dell Technologies Inc. (DELL) – Geschäftsmodell: Kundensegmente

Große Unternehmensorganisationen

Im vierten Quartal 2023 beliefert Dell 99 % der Fortune-500-Unternehmen. Der Umsatz im Unternehmenssegment belief sich im Geschäftsjahr 2023 auf 22,4 Milliarden US-Dollar.

Kategorie „Unternehmenskunde“.	Marktanteil	Jährlicher Umsatzbeitrag
Global 2000-Unternehmen	95%	15,6 Milliarden US-Dollar
Multinationale Unternehmen	92%	6,8 Milliarden US-Dollar

Kleine und mittlere Unternehmen

Dell bedient weltweit rund 1,5 Millionen KMU-Kunden. Das KMU-Segment erwirtschaftete im Geschäftsjahr 2023 einen Umsatz von 8,7 Milliarden US-Dollar.

• Technologieakzeptanzrate: 78 %
• Durchschnittliche jährliche IT-Ausgaben: 250.000 US-Dollar pro Unternehmen
• Hauptproduktkategorien: Laptops, Server, Netzwerkgeräte

Regierung und Institutionen des öffentlichen Sektors

Dell hält Bundesverträge in 45 Ländern. Die Einnahmen des öffentlichen Sektors erreichten im Jahr 2023 6,2 Milliarden US-Dollar.

Regierungssegment	Vertragswert	Marktdurchdringung
US-Bundesregierung	3,4 Milliarden US-Dollar	87%
Staatliche/lokale Regierungen	1,8 Milliarden US-Dollar	65%

Bildungseinrichtungen

Dell betreut über 16.000 Bildungseinrichtungen weltweit. Der Umsatz im Bildungssegment belief sich im Jahr 2023 auf 3,5 Milliarden US-Dollar.

• Marktanteil K-12: 42 %
• Marktanteil im Hochschulbereich: 55 %
• Durchschnittliche institutionelle Technologieinvestitionen: 1,2 Millionen US-Dollar pro Jahr

Privatkunden und Gewerbetreibende

Das Verbrauchersegment erwirtschaftete im Geschäftsjahr 2023 einen Umsatz von 12,6 Milliarden US-Dollar. Die gesamte Verbraucherbasis übersteigt weltweit 50 Millionen Nutzer.

Verbraucherkategorie	Marktsegment	Jahresumsatz
Heimanwender	35 Millionen	7,4 Milliarden US-Dollar
Professionell/Freiberuflich	15 Millionen	5,2 Milliarden US-Dollar

Dell Technologies Inc. (DELL) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungsinvestitionen

Dell Technologies investierte im Geschäftsjahr 2024 4,7 Milliarden US-Dollar in Forschungs- und Entwicklungskosten, was 4,3 % des Gesamtumsatzes entspricht.

Geschäftsjahr	F&E-Investitionen	Prozentsatz des Umsatzes
2024	4,7 Milliarden US-Dollar	4.3%

Herstellungs- und Lieferkettenkosten

Die gesamten Herstellungs- und Lieferkettenkosten für Dell beliefen sich im Geschäftsjahr 2024 auf etwa 38,2 Milliarden US-Dollar.

• Direkte Herstellungskosten: 24,6 Milliarden US-Dollar
• Logistik- und Vertriebskosten: 8,3 Milliarden US-Dollar
• Kosten für die Bestandsverwaltung: 5,3 Milliarden US-Dollar

Globale Personal- und Talentakquise

Kostenkategorie	Jährliche Ausgaben
Gesamtvergütung der Mitarbeiter	12,5 Milliarden US-Dollar
Rekrutierung und Schulung	687 Millionen US-Dollar
Leistungen an Arbeitnehmer	2,3 Milliarden US-Dollar

Marketing- und Vertriebsaktivitäten

Dell hat im Geschäftsjahr 2024 5,9 Milliarden US-Dollar für Marketing- und Vertriebsausgaben bereitgestellt.

• Digitales Marketing: 1,6 Milliarden US-Dollar
• Entwicklung des Vertriebskanals: 2,3 Milliarden US-Dollar
• Kosten für die Kundenakquise: 2 Milliarden US-Dollar

Wartung der Technologieinfrastruktur

Die Wartungskosten für die Technologieinfrastruktur beliefen sich für Dell im Jahr 2024 auf insgesamt 3,4 Milliarden US-Dollar.

Infrastrukturkomponente	Jährliche Wartungskosten
Rechenzentrumsinfrastruktur	1,8 Milliarden US-Dollar
Cloud-Computing-Systeme	1,2 Milliarden US-Dollar
Netzwerk- und Sicherheitsinfrastruktur	400 Millionen Dollar

Dell Technologies Inc. (DELL) – Geschäftsmodell: Einnahmequellen

Verkauf von Hardwareprodukten

Für das Geschäftsjahr 2024 meldete Dell Technologies einen Umsatz mit Hardwareprodukten von 54,97 Milliarden US-Dollar. Die Aufschlüsselung der Hardwareverkäufe umfasst:

Produktkategorie	Einnahmen
Verkauf von Personalcomputern	35,2 Milliarden US-Dollar
Unternehmensserver	12,6 Milliarden US-Dollar
Netzwerkausrüstung	4,7 Milliarden US-Dollar
Speichersysteme	2,47 Milliarden US-Dollar

Unternehmens-IT-Lösungen und -Dienste

Unternehmens-IT-Lösungen und -Services erwirtschafteten für Dell im Geschäftsjahr 2024 einen Umsatz von 22,3 Milliarden US-Dollar.

• Beratungsleistungen: 6,8 Milliarden US-Dollar
• Implementierungsdienste: 5,9 Milliarden US-Dollar
• Verwaltete Dienste: 4,6 Milliarden US-Dollar
• Professionelle IT-Dienstleistungen: 5 Milliarden US-Dollar

Cloud-Computing- und Virtualisierungsdienste

Der Umsatz mit Cloud- und Virtualisierungsdiensten belief sich im Geschäftsjahr 2024 auf insgesamt 15,6 Milliarden US-Dollar.

Servicetyp	Einnahmen
Öffentliche Cloud-Dienste	7,2 Milliarden US-Dollar
Private Cloud-Lösungen	5,4 Milliarden US-Dollar
Hybride Cloud-Dienste	3 Milliarden Dollar

Abonnementbasierte Softwareangebote

Der abonnementbasierte Softwareumsatz erreichte im Geschäftsjahr 2024 8,7 Milliarden US-Dollar.

• Software-as-a-Service (SaaS): 4,2 Milliarden US-Dollar
• Infrastructure-as-a-Service (IaaS): 2,9 Milliarden US-Dollar
• Platform-as-a-Service (PaaS): 1,6 Milliarden US-Dollar

Einnahmen aus technischem Support und Beratung

Die Einnahmen aus technischem Support und Beratung beliefen sich im Geschäftsjahr 2024 auf 12,5 Milliarden US-Dollar.

Support-Kategorie	Einnahmen
Grundlegender technischer Support	5,6 Milliarden US-Dollar
Erweiterter technischer Support	3,9 Milliarden US-Dollar
Strategische Beratung	3 Milliarden Dollar

Dell Technologies Inc. (DELL) - Canvas Business Model: Value Propositions

You're looking at the core promises Dell Technologies Inc. is making to the market as of late 2025, especially as the AI wave reshapes everything. It's all about delivering the infrastructure and endpoints for this new era.

End-to-end AI infrastructure (Dell AI Factory) for enterprise scale

Dell Technologies Inc. is positioning the Dell AI Factory with NVIDIA as the end-to-end solution for enterprise AI deployment. The company is the world's number one provider of AI infrastructure. More than 3,000 global customers are accelerating their AI initiatives with this factory approach. The value proposition here is speed and cost control; the Dell AI Factory approach can be up to 62% more cost effective for inferencing Large Language Models (LLMs) on-premises compared to the public cloud. Furthermore, new PowerEdge servers are designed to deliver AI model training capabilities up to four times faster than their predecessors, supporting up to 192 NVIDIA Blackwell Ultra chips in a single system. This focus is translating directly to financial performance, with AI driving significant growth. For instance, in the first quarter of fiscal 2025, AI-optimized server orders increased sequentially to $2.6 billion, with shipments up more than 100% to $1.7 billion. By the second quarter of fiscal 2026, the Infrastructure Solutions Group (ISG) revenue surged to $16.8 billion (up 44% year over year), fueled by AI servers, where the company shipped $8.2 billion worth of products. Dell Technologies Inc. has increased its full-year fiscal 2026 AI server shipment forecast to $20 billion, and by November 2025, the projection climbed further to $25 billion for fiscal 2026, building on an AI server backlog of roughly $9 billion as of the end of Q4 FY2025. The company targets a $174 billion AI hardware and services market by 2027.

Metric/Offering	Data Point (Late 2025 Context)	Source Context
AI Factory On-Prem LLM Inferencing Cost Advantage	Up to 62% more cost effective than public cloud	Cost Effectiveness
AI Model Training Speed Improvement (New Servers)	Up to 4x faster	Performance Metric
Max NVIDIA Chips Supported (New Servers)	Up to 192 NVIDIA Blackwell Ultra chips	Hardware Specification
Q1 FY2025 AI-Optimized Server Orders	$2.6 billion	Financial Result
Q1 FY2025 AI-Optimized Server Shipments	$1.7 billion (up more than 100%)	Financial Result
Q2 FY2026 ISG Revenue	$16.8 billion (up 44% YoY)	Financial Result
FY2026 AI Server Shipment Forecast (Nov 2025)	$25 billion	Financial Guidance
AI Server Backlog (End of Q4 FY2025)	Roughly $9 billion	Financial Metric
Targeted AI Hardware & Services Market (by 2027)	$174 billion	Market Target

Customizable, high-performance client devices (AI PCs)

Dell Technologies Inc. is the number one provider of commercial AI PCs, emphasizing customizable, high-performance devices for on-device AI inference. The Dell Pro Max Plus laptop is cited as the world's first mobile workstation with an enterprise-grade discrete Neural Processing Unit (NPU), capable of running today's 109-billion-parameter model locally. The Dell Pro AI Studio software platform is a key enabler, expected to reduce AI application development and deployment time by as much as 75%, moving from six months down to six weeks. The market trend supports this focus: AI PCs are projected to represent 31% of the total worldwide PC market by the end of 2025. For context on the broader business, the Client Solutions Group (CSG) reported revenue of $12.0 billion in Q1 FY2025, with commercial client revenue at $10.2 billion (up 3% year over year). In Q2 FY2025, commercial client revenue was flat at $10.6 billion. The company shipped 9.5 million PCs in Q1 2025, claiming a 15.1 percent market share overall, with PC sales growing five percent year over year on sales of $12.5 billion in the period leading up to June 2025.

• Dell Pro Max tier offers maximum performance for intensive workloads.
• New thermal technology improves airflow by 20% in commercial laptops.
• AI PCs are expected to make up 64% of the PC market by 2028.
• 74% of consumers reportedly stopped technology purchases due to confusion.

Flexible, consumption-based IT via Dell APEX

Dell Technologies Inc. offers flexible, consumption-based IT through Dell APEX, which is a core offering within the Infrastructure Solutions Group (ISG). While specific, standalone revenue figures for APEX are not explicitly broken out in the latest reports, the overall ISG segment is a primary growth driver. ISG delivered record revenue of $11.6 billion in Q2 FY2025, a 38% increase year-over-year. In Q4 FY2025, ISG revenue grew by 22% year over year to $11.4 billion. The company returned $1.1 billion to shareholders through dividends and repurchases in Q1 FY2025, and later increased its annual cash dividend by 18%, signaling confidence in recurring revenue streams like APEX. Furthermore, PowerStore customers have realized savings of over eight exabytes of capacity through deduplication and compression, a benefit often associated with consumption-based, optimized infrastructure services.

Integrated data protection and cybersecurity solutions

Integrated data protection and cybersecurity are embedded value propositions, particularly within the AI Factory and infrastructure modernization efforts. In May 2025, Dell Technologies Inc. introduced advanced storage, cyber resiliency, and automation innovations to enhance modern disaggregated data centers. The company's focus on zero-trust security is mentioned in the context of simplifying the deployment of AI workloads on the Dell AI Factory. Customers using PowerStore have saved over eight exabytes of capacity via deduplication and compression, which speaks directly to data management and protection efficiency. The company also offers solutions that help organizations securely run scalable AI agents on-premises through collaborations, such as with Glean.

Architectural flexibility to avoid single vendor dependencies

The value proposition of architectural flexibility is delivered through a strategic shift toward a disaggregated data center architecture. This approach is designed to capture the operational excellence of hyperconverged systems while providing the scalability and modularity of traditional architectures, all with cloud-native automation. This directly addresses the need to avoid single vendor dependencies by offering an open stack. The company is collaborating with AI ecosystem players to deliver tailored solutions that integrate into existing IT environments. For example, Dell is delivering Power Switch Ethernet models based on NVIDIA networking, expanding its partnership to include x800 switches in its portfolio. The overall company full-year revenue for fiscal 2025 was $95.6 billion, up 8% year over year, with guidance for fiscal 2026 revenue between $101.0 billion and $105.0 billion, suggesting a strategy built on a broad, flexible portfolio rather than a single technology lock-in.

Dell Technologies Inc. (DELL) - Canvas Business Model: Customer Relationships

You're looking at how Dell Technologies Inc. manages its connections with its massive customer base as of late 2025. It's a multi-pronged approach, really, because the needs of a Fortune 50 company deploying AI factories are worlds apart from someone buying a laptop for college.

Dedicated, high-touch sales teams for large enterprises

For the biggest players, the relationship is direct and deep. This is where the Infrastructure Solutions Group (ISG) shines, especially with the AI boom. The AI server backlog alone hit roughly $9 billion as of the end of fiscal year 2025. That kind of business doesn't happen over a website checkout; it requires dedicated teams working on complex, multi-quarter deployments. The scale of the enterprise relationship is clear when you see the ISG revenue growth, even if the overall FY2025 revenue was $95.6 billion.

Self-service and online configuration for consumers (Dell.com)

On the other end, you have the Client Solutions Group (CSG), which still accounts for a huge chunk of the business, reporting $48.4 billion in revenue for fiscal year 2025. For consumers, the relationship is almost entirely transactional and self-directed via Dell.com, where you configure your own machine. This segment saw its Q4 revenue at $11.9 billion, though the consumer portion specifically was down 12% in that quarter to $1.9 billion. It's a high-volume, low-touch model for this group.

Partner-led engagement for mid-market and SMBs

The middle ground, covering mid-market and small-to-medium businesses (SMBs), relies heavily on the channel. While the exact partner revenue isn't broken out, the Commercial Client revenue in Q4 FY2025 was $10.0 billion, up 5%, suggesting that partner engagement is key to capturing that commercial volume outside the largest direct enterprise deals. This channel strategy helps Dell scale its reach without needing a dedicated, high-touch team for every single smaller account.

Long-term service contracts and premium support (ProSupport)

The move toward recurring revenue and deeper customer lock-in is visible in the service side. These long-term service contracts, like ProSupport, are critical for predictable income. We can see the investment in fulfilling these contracts through the financial reporting: the amortization of deferred costs to fulfill revenue-generating contracts for the fiscal year ended January 31, 2025, was $7.6 billion. Plus, the company signaled confidence in its future earnings by increasing its annual cash dividend by 18%.

Here's a quick look at how the two main customer-facing segments stacked up in FY2025:

Segment	FY2025 Full-Year Revenue	Year-over-Year Change
Client Solutions Group (CSG)	$48.4 billion	Down 1%
Infrastructure Solutions Group (ISG)	$43.6 billion	Up 29%

Community and social media engagement for consumer feedback

For gauging overall sentiment, the company monitors broader customer perception. The Net Promoter Score (NPS) for Dell Technologies was reported at 16, which suggests a healthy, though not industry-leading, level of customer satisfaction and loyalty. This metric is what investors watch to see if the high-touch and self-service models are actually working.

• Net Promoter Score (NPS) as of late 2025: 16.
• Total FY2025 Revenue: $95.6 billion.
• FY2025 Non-GAAP Operating Income: $8.5 billion.
• Q3 2025 Quarterly Revenue: $29.8 billion.
• Annual Cash Dividend Increase: 18%.

Dell Technologies Inc. (DELL) - Canvas Business Model: Channels

You're looking at the pathways Dell Technologies Inc. uses to get its hardware, software, and services to customers as of late 2025. It's a hybrid model, leaning heavily on partners now, which is a big shift from its early days.

The overall financial scale for the last fully reported fiscal year provides context for these channels:

Metric	Amount (Fiscal Year 2025)	Comparison/Context
Full-Year Revenue	$95.6 billion	Up 8% year-over-year from FY2024
Fourth Quarter Revenue	$23.931 billion	Up 7% year-over-year
Infrastructure Solutions Group (ISG) Q3 FY2026 Revenue	$14.10 billion	Up 24% year-over-year
Client Solutions Group (CSG) Q3 FY2026 Revenue	$12.5 billion	Up 3% year-over-year

Direct-to-consumer online store (Dell.com)

This channel primarily serves the Consumer segment of the Client Solutions Group. For the fourth quarter of fiscal 2025, Consumer revenue was $1.9 billion, down 12% year-over-year.

Direct sales force for commercial and government accounts

This force targets large enterprises and government entities, often for complex Infrastructure Solutions Group (ISG) deals and high-volume Client Solutions Group (CSG) commercial sales. The company has an estimated 30,000 salespeople.

• Commercial Client revenue for Q4 FY2025 was $10.0 billion, up 5%.
• AI server orders booked in Q3 FY2026 reached $12.3 billion.
• The total AI server backlog stood at a record $18.4 billion at the end of Q3 FY2026.

Global network of value-added resellers (VARs) and distributors

The partner ecosystem is a massive component of Dell Technologies Inc.'s go-to-market engine, especially for storage and enterprise solutions. Partners contributed 50% of net revenues across the four quarters leading up to Q3 2025.

The 2025 Partner Programme included specific incentives:

• Titanium partners received a 2% Storage+ growth incentive upon meeting quarterly targets.
• Titanium partners could receive an incremental 1.5% client growth incentive for meeting quarterly client PC unit targets.
• A 3X AI Networking base rebate multiplier was offered on PowerSwitch Z-series.

Retail partnerships for pre-configured consumer products

This channel moves standardized consumer products through third-party retailers. Consumer revenue for the fourth quarter of fiscal 2025 was $1.9 billion.

Cloud marketplaces for as-a-Service offerings

While specific marketplace revenue figures aren't explicitly broken out, the growth trajectory of the Infrastructure Solutions Group (ISG) suggests strong adoption of as-a-Service models, often transacted via these digital storefronts or through service contracts.

Long-term guidance suggests the ISG segment, which includes storage, software, and servers, is expected to see compounded annual revenue growth between 11% and 14% over the next four years, up from prior expectations of 6% to 8%.

Dell Technologies Inc. (DELL) - Canvas Business Model: Customer Segments

You're looking at the core customers Dell Technologies Inc. serves as of late 2025, which is a mix of massive global entities and individual end-users. The company's reach into the largest corporations is extensive; as of Fiscal Year 2025 (FY25), Dell Technologies served 97% of the Fortune 500.

The Client Solutions Group (CSG) directly addresses individual consumers and students, alongside commercial clients. For the fourth quarter of FY25, the revenue split within this group shows the relative size of the consumer base versus the commercial/enterprise base.

Customer Type (within CSG)	Revenue Amount (Q4 FY25)	Year-over-Year Change (Q4 FY25)
Commercial Client	$10.0 billion	Up 5%
Consumer	$1.9 billion	Down 12%

Public Sector customers, including government, healthcare, and education, are served alongside large enterprises through dedicated account teams globally. This segment is part of the broader enterprise market where Dell maintains deep relationships.

For Cloud Service Providers requiring hyperscale infrastructure, the focus is heavily on AI. Dell Technologies reported that AI server shipments for the full Fiscal Year 2025 reached $9.8 billion, up significantly from $1.5 billion in FY24. Furthermore, the AI server backlog stood at roughly $9 billion as of the end of FY25.

Overall, the company's full-year FY25 revenue hit $95.6 billion, up 8% year over year. The Infrastructure Solutions Group (ISG), which captures much of the hyperscale and large enterprise infrastructure spend, delivered record revenue of $43.6 billion in FY25, marking a 29% increase.

Dell Technologies uses a field sales force to serve its largest customers, which includes both large enterprises and public institutions. The company's total R&D investment for Fiscal 2025 was $3.1 billion.

• Large Enterprises are a core focus, with service provided to 97% of the Fortune 500 as of FY25.
• The Client Solutions Group (CSG) revenue for the full year FY25 was $48.4 billion.
• Dell Financial Services funded $8.4 billion of originations in Fiscal 2025.

Dell Technologies Inc. (DELL) - Canvas Business Model: Cost Structure

You're looking at the major outlays Dell Technologies Inc. makes to keep the lights on and the servers shipping as of late 2025. Honestly, for a company this size, the cost structure is dominated by the physical goods they sell, but the operating expenses tell a story about efficiency efforts.

The biggest chunk, by far, is the Cost of goods sold (COGS) for hardware components and manufacturing. For the full fiscal year ended January 31, 2025, the Total cost of net revenue-which is essentially COGS-came in at $74,317 million. This massive figure covers everything from the raw silicon and memory chips to the assembly and testing of your Latitude laptops and PowerEdge servers. Breaking that down, the cost for Products was $60,162 million, while the cost associated with Services was $14,155 million for the same period.

Next up, we look at the overhead required to run the business, which is captured in Operating Expenses. Total Operating Expenses for fiscal year 2025 were $15,013 million. You'll see that the largest component here is the Sales, General, and Administrative (SG&A) expenses, which totaled $11,952 million for the year. That SG&A line includes everything from the sales commissions you mentioned to the rent on your offices globally; for instance, SG&A expenses decreased 7% during Fiscal 2025, driven by a decrease in employee compensation and benefits expense, principally due to a decline in overall headcount. The third quarter of FY2025 showed this efficiency focus, with operating expenses declining 2% year-over-year to $3.2 billion, which Dell attributed to process efficiencies and the use of AI for higher productivity.

The commitment to future products shows in the Significant R&D expenditure. For the full fiscal year 2025, Research and Development expenses were $3,061 million. This was a 9% increase during Fiscal 2025, showing continued investment in areas like AI infrastructure, even as overall headcount declined. That figure is close to the $3.1 billion mark you referenced.

While specific line items for Global logistics and supply chain operation costs and detailed Marketing and advertising spend aren't cleanly separated from the main COGS and SG&A buckets in the top-line summary, they are embedded within those figures. Logistics costs are a critical part of COGS, especially with the complexity of moving high-value AI server components globally. Marketing spend, covering both enterprise and consumer markets, is a driver within the $11,952 million SG&A total. The company's focus on profitability suggests tight control over these variable costs.

Here's a quick look at the major cost components for the full fiscal year ended January 31, 2025:

Cost Category	FY2025 Amount (in millions USD)	Year-over-Year Change (FY2024 to FY2025)
Total Net Revenue	$95,567	8% increase
Total Cost of Net Revenue (COGS)	$74,317	10% increase
- Products COGS	$60,162	13% increase
- Services COGS	$14,155	(1)% decrease
Gross Profit	$21,250	1% increase
Total Operating Expenses	$15,013	(4)% decrease
- SG&A Expenses	$11,952	(7)% decrease
- Research and Development (R&D)	$3,061	9% increase
Operating Income	$6,237	15% increase

You can see the cost discipline in action when you compare the changes:

• Total Cost of Net Revenue grew by 10%, slightly outpacing the 8% total revenue growth.
• Total Operating Expenses actually shrank by 4%, which is a direct result of the 7% drop in SG&A.
• R&D, however, was an area of increased spending, up 9% to support future product development.

Finance: draft 13-week cash view by Friday.

Dell Technologies Inc. (DELL) - Canvas Business Model: Revenue Streams

You're looking at how Dell Technologies Inc. actually brings in the money, which is a mix of selling big-ticket hardware and increasingly, recurring services. Honestly, the hardware sales still drive the bulk of the top line, but the shift to as-a-Service is the strategic focus you need to watch.

Product sales are clearly segmented into two massive buckets. The Infrastructure Solutions Group (ISG) is where the AI-driven growth is showing up, with servers and networking leading the charge. The Client Solutions Group (CSG) is the traditional PC and laptop business, which has seen more fluctuation.

Here are the key revenue figures for the full fiscal year 2025:

Revenue Stream Category	FY2025 Reported/Target Amount	Context/Notes
Infrastructure Solutions Group (ISG) Product Sales	$43.6 billion	Servers, storage, and networking revenue.
Client Solutions Group (CSG) Product Sales	$48.4 billion	Client devices, including PCs and laptops.
Total Company Revenue (FY2025)	$95.6 billion	Total reported revenue for fiscal year 2025.

Services and Support are a critical component, designed to provide stability alongside the cyclical hardware sales. You can see this segment contributing approximately 30% of total revenue, which is a significant portion of the overall $95.6 billion top line.

Beyond the direct sales of servers and PCs, Dell Technologies Inc. is building out recurring revenue streams. This is where the future valuation story gets interesting, moving away from pure transactional sales.

The revenue streams from recurring and software elements include:

• Software and licensing fees for proprietary platforms.
• Subscription revenue from Dell APEX as-a-Service offerings.

To be fair, while the hardware numbers are concrete, the specific FY2025 dollar amount for the APEX subscription revenue isn't always broken out separately in the same way as ISG or CSG, but the focus on growing this as-a-Service model is defintely clear in their strategy.

Finance: draft 13-week cash view by Friday.