Rogers Communications Inc. (RCI): Business Model Canvas

In der dynamischen Landschaft der kanadischen Telekommunikation ist Rogers Communications Inc. (RCI) ein Kraftpaket, das komplexe Netzwerke aus Konnektivität, Medien und digitaler Innovation miteinander verknüpft. Durch die strategische Zuordnung ihres Geschäftsmodells offenbart RCI einen umfassenden Ansatz, der über traditionelle Telekommunikationsgrenzen hinausgeht und modernste Technologie, strategische Partnerschaften und kundenorientierte Lösungen verbindet, die sie zu einer dominierenden Kraft auf dem kanadischen Markt gemacht haben. Diese Untersuchung enthüllt den strategischen Plan, der den bemerkenswerten Erfolg von Rogers vorantreibt, und bietet Einblicke in die Art und Weise, wie das Unternehmen komplexe Telekommunikationsinfrastrukturen in überzeugende Wertangebote für Millionen von Verbrauchern und Unternehmen umwandelt.

Rogers Communications Inc. (RCI) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianz mit Bell für die gemeinsame Nutzung drahtloser Infrastruktur

Rogers Communications und Bell Canada haben eine Netzwerk-Sharing-Vereinbarung deckt ländliche und abgelegene Gebiete Kanadas ab. Ab 2023 umfasst ihre Partnerschaft zur gemeinsamen Nutzung von Infrastruktur etwa 180 ländliche Gemeinden in vier Provinzen.

Einzelheiten zur Partnerschaft	Metriken
Gemeinsame ländliche Gemeinschaften	180
Abgedeckte Provinzen	4
Investition in gemeinsame Infrastruktur	287 Millionen Dollar

Partnerschaft mit Geräteherstellern

Rogers unterhält strategische Partnerschaften mit führenden Geräteherstellern für Vertrieb und Verkauf.

Hersteller	Gerätemarktanteil	Jährliches Verkaufsvolumen
Apfel	42%	1,2 Millionen Einheiten
Samsung	33%	950.000 Einheiten

Zusammenarbeit mit Inhaltsanbietern

Rogers hat Partnerschaften mit mehreren Content-Streaming-Plattformen aufgebaut.

• Netflix: Gebündelte Abonnementdienste
• Disney+: Integrierte Streaming-Pakete
• Amazon Prime Video: Angebote für kollaborative Inhalte

Inhaltsanbieter	Partnerschaftswert	Abonnentenreichweite
Netflix	78 Millionen Dollar	350.000 Abonnenten
Disney+	52 Millionen Dollar	275.000 Abonnenten

Großhandelsnetzwerkvereinbarungen

Rogers bietet kleineren Telekommunikationsanbietern in ganz Kanada Großhandelsnetzwerkzugang.

Großhandelspartner	Netzwerkabdeckung	Jahresumsatz
Videotron	Region Quebec	42 Millionen Dollar
Eastlink	Maritime Provinzen	31 Millionen Dollar

Rogers Communications Inc. (RCI) – Geschäftsmodell: Hauptaktivitäten

Entwicklung der drahtlosen Netzwerkinfrastruktur

Rogers Communications investierte im Jahr 2023 2,5 Milliarden US-Dollar in die Netzwerkinfrastruktur. Das Unternehmen unterhält mehr als 16.000 Mobilfunkmasten in ganz Kanada und betreibt ein 5G-Netzwerk, das 95 % der kanadischen Bevölkerung abdeckt.

Netzwerkinfrastrukturmetrik	Daten für 2023
Gesamte Netzwerkinvestition	2,5 Milliarden US-Dollar
Mobilfunkmasten	16,000+
5G-Bevölkerungsabdeckung	95%

Bereitstellung von Telekommunikationsdiensten

Rogers bedient im vierten Quartal 2023 etwa 10,8 Millionen Mobilfunkteilnehmer und 2,3 Millionen Internetkunden.

• Mobilfunkteilnehmerbasis: 10,8 Millionen
• Internetkunden: 2,3 Millionen
• Marktanteil Postpaid-Mobilfunk: 32 %

Produktion und Ausstrahlung von Medieninhalten

Rogers ist Eigentümer von Sportsnet, das jährlich über 500 Live-Sportereignisse überträgt. Das Unternehmen erwirtschaftet einen Medienumsatz von rund 1,2 Milliarden US-Dollar.

Medieninhaltsmetrik	Daten für 2023
Live-Sportveranstaltungen	500+
Medieneinnahmen	1,2 Milliarden US-Dollar

Kundendienst und technischer Support

Rogers betreibt mehr als 150 Einzelhandelsstandorte und unterhält eine digitale Kundensupportplattform, die monatlich über 5 Millionen Kundeninteraktionen abwickelt.

• Einzelhandelsstandorte: 150+
• Monatliche Kundeninteraktionen: 5 Millionen
• Digitale Supportkanäle rund um die Uhr

Digitale Innovation und Technologieintegration

Rogers stellte im Jahr 2023 400 Millionen US-Dollar für Initiativen zur digitalen Transformation und Technologieinnovation bereit, wobei der Schwerpunkt auf KI- und Cybersicherheitsverbesserungen lag.

Innovationsinvestition	Daten für 2023
Budget für die digitale Transformation	400 Millionen Dollar
KI-Forschungsprojekte	12
Cybersicherheitsinitiativen	8

Rogers Communications Inc. (RCI) – Geschäftsmodell: Schlüsselressourcen

Infrastruktur des Telekommunikationsnetzes

Rogers besitzt und betreibt eine umfassende nationale Netzwerkinfrastruktur im Wert von etwa 7,3 Milliarden US-Dollar (Stand 2023). Zu den Netzwerkvermögenswerten gehören:

Netzwerk-Asset	Abdeckung/Spezifikation
Mobilfunkmasten	Über 3.200 Türme in ganz Kanada
Glasfasernetz	62.000 Kilometer Glasfaserinfrastruktur
5G-Netzabdeckung	Deckt 95 % der kanadischen Bevölkerung ab

Spektrumlizenzen

Rogers verfügt über wichtige Lizenzen für das drahtlose Spektrum in mehreren Frequenzbändern:

Frequenzband	Lizenzwert
600-MHz-Spektrum	492 Millionen US-Dollar
3500-MHz-Spektrum	1,2 Milliarden US-Dollar
AWS-3-Spektrum	325 Millionen Dollar

Technologische Vermögenswerte

• 8 große Rechenzentren in ganz Kanada
• Gesamtinvestitionen in die Technologieinfrastruktur: 2,1 Milliarden US-Dollar im Jahr 2023
• Cloud-Computing-Funktionen auf 45.000 Quadratmetern

Marke und Personal

Rogers beschäftigt 24.500 Vollzeitmitarbeiter mit einer Gesamtvergütung der Belegschaft von 2,3 Milliarden US-Dollar im Jahr 2023.

Mitarbeiterkategorie	Nummer
Technische Mitarbeiter	8,700
Kundenservice	6,200
Management	3,600

Finanzielle Ressourcen

Finanzielle Ausstattung ab Q4 2023:

• Gesamtvermögen: 57,2 Milliarden US-Dollar
• Zahlungsmittel und Zahlungsmitteläquivalente: 1,6 Milliarden US-Dollar
• Verfügbare Kreditfazilitäten: 3,5 Milliarden US-Dollar

Rogers Communications Inc. (RCI) – Geschäftsmodell: Wertversprechen

Umfassende integrierte Kommunikationsdienste

Rogers Communications erwirtschaftet durch integrierte Kommunikationsdienste einen Jahresumsatz von 10,4 Milliarden US-Dollar (Geschäftsjahr 2022). Das Unternehmen bietet:

• Mobilfunkdienste mit 10,9 Millionen Abonnenten
• Kabel- und Internetdienste für 4,3 Millionen Haushalte
• Medien- und Rundfunkplattformen

Servicekategorie	Abonnentenzahl	Jahresumsatz
Kabellos	10,9 Millionen	5,8 Milliarden US-Dollar
Kabel/Internet	4,3 Millionen Haushalte	3,2 Milliarden US-Dollar
Medien	Mehrere Plattformen	1,4 Milliarden US-Dollar

Highspeed-Internet und mobile Konnektivität

Rogers bietet 5G-Netzabdeckung in 99,4 % der besiedelten Gebiete Kanadas. Die mobile Datennutzung beträgt durchschnittlich 13,2 GB pro Abonnent pro Monat.

Gebündelte Unterhaltungs- und Kommunikationspakete

Rogers bietet integrierte Pakete an, die Folgendes kombinieren:

• Handytarife
• Internet zu Hause
• Kabelfernsehen
• Streaming-Dienste

Zuverlässige landesweite Netzabdeckung

Statistiken zur Netzwerkinfrastruktur:

Netzwerkmetrik	Details zur Deckung
Geografische Abdeckung	99,4 % der besiedelten Gebiete
5G-Netzwerkstädte	Über 250 kanadische Städte
Netzwerkinvestitionen	1,6 Milliarden US-Dollar pro Jahr

Innovative digitale Lösungen

Rogers bietet digitale Lösungen für Unternehmen und Verbraucher mit:

• Cloud-Computing-Dienste
• Cybersicherheitslösungen
• Plattformen für das Internet der Dinge (IoT).
• Geschäftskommunikationstechnologien

Rogers Communications Inc. (RCI) – Geschäftsmodell: Kundenbeziehungen

Digitale Self-Service-Plattformen

Rogers bietet über seine eine umfassende digitale Self-Service-Plattform Meine Rogers mobile App und Online-Portal. Im Jahr 2024 unterstützt die Plattform rund 11,5 Millionen aktive Benutzer über Mobil- und Webschnittstellen.

Plattformfunktion	Nutzungsmetriken
Mobile App-Downloads	4,3 Millionen aktive monatliche Benutzer
Online-Kontoverwaltung	7,2 Millionen einzigartige jährliche Benutzer
Digitale Rechnungszahlung	92 % der Kunden nutzen Online-Zahlungsmethoden

Kundensupportkanäle rund um die Uhr

Rogers unterhält mehrere Kundensupportkanäle mit den folgenden Betriebskennzahlen:

• Telefonsupport: 2.100 engagierte Kundendienstmitarbeiter
• Live-Chat: Durchschnittliche Reaktionszeit von 47 Sekunden
• Social-Media-Support: Bearbeitet wöchentlich etwa 18.000 Kundenanfragen
• E-Mail-Support: 95 % Antwortrate innerhalb von 24 Stunden

Personalisierte Mobilfunk- und Internetpläne

Rogers bietet maßgeschneiderte Pläne mit der folgenden Marktdurchdringung:

Plankategorie	Marktanteil	Durchschnittliche monatliche Abonnenten
Mobile Tarife	34.6%	6,2 Millionen Abonnenten
Internetpläne	29.3%	3,8 Millionen Abonnenten

Treueprämienprogramme

Rogers' Treueprogramm, Rogers-Belohnungen, beinhaltet:

• Gesamtzahl der eingeschriebenen Mitglieder: 2,9 Millionen
• Jährliche Punkteeinlösungsrate: 67 %
• Durchschnittlich gesammelte Punkte pro Kunde: 4.200 pro Jahr
• Einlöseoptionen für Partner: 42 verschiedene Marken

Direktvertriebskanäle

Vertriebsverteilung über alle Kanäle:

Vertriebskanal	Prozentsatz des Gesamtumsatzes	Jahresumsatz
Einzelhandelsgeschäfte	41%	1,6 Milliarden US-Dollar
Online-Plattform	35%	1,35 Milliarden US-Dollar
Autorisierte Händler	24%	930 Millionen Dollar

Rogers Communications Inc. (RCI) – Geschäftsmodell: Kanäle

Physische Einzelhandelsgeschäfte

Rogers betreibt ab 2024 mehr als 2.500 Einzelhandelsstandorte in ganz Kanada, darunter:

Geschäftstyp	Anzahl der Standorte
Firmeneigene Geschäfte	1,100
Autorisierte Händlerstandorte	1,400

Online-Website und mobile Anwendungen

Statistiken zu digitalen Kanälen für 2024:

• Monatliche Website-Besucher: 5,2 Millionen
• Downloads mobiler Apps: 3,8 Millionen aktive Benutzer
• Online-Verkaufsanteil: 37 % des Gesamtumsatzes

Autorisierte Händlernetzwerke

Zusammensetzung des Händlernetzes:

Händlerkategorie	Anzahl der Händler
Unabhängige Einzelhändler	980
Exklusive Rogers-Partner	420

Telesales- und Kundensupportzentren

Kundensupport-Infrastruktur:

• Callcenter insgesamt: 12
• Jährliche Kundendienstinteraktionen: 22,6 Millionen
• Durchschnittliche Antwortzeit: 3,2 Minuten

Direktmarketing und digitale Werbung

Aufschlüsselung der Marketingkanäle:

Marketingkanal	Jährliche Ausgaben
Digitale Werbung	124 Millionen Dollar
Direkte E-Mail-Kampagnen	38 Millionen Dollar
Social-Media-Marketing	52 Millionen Dollar

Rogers Communications Inc. (RCI) – Geschäftsmodell: Kundensegmente

Privatkunden

Rogers Communications bedient im dritten Quartal 2023 etwa 10,8 Millionen Mobilfunkteilnehmer. Zum Privatkundenstamm gehören:

• 10,3 Millionen Mobilfunkteilnehmer
• 2,5 Millionen Internetkunden
• 1,6 Millionen Kabel-TV-Abonnenten

Kundenkategorie	Gesamtzahl der Abonnenten	Durchschnittlicher Umsatz pro Benutzer (ARPU)
Drahtloses Wohnen	10,3 Millionen	63,48 $ pro Monat
Internet-Wohnbereich	2,5 Millionen	72,15 $ pro Monat
Kabelfernsehen für Privathaushalte	1,6 Millionen	51,23 $ pro Monat

Kleine und mittlere Unternehmen

Rogers betreut rund 250.000 kleine und mittlere Geschäftskunden in ganz Kanada.

• 187.000 Business-WLAN-Abonnenten
• 62.000 geschäftliche Internet- und Kommunikationsdienstleistungskunden

Geschäftssegment	Gesamtzahl der Kunden	Durchschnittliche monatliche Ausgaben
Business Wireless	187,000	$189.67
Business-Internet	62,000	$276.45

Große Unternehmenskunden

Rogers betreut über 5.000 Unternehmenskunden aus verschiedenen Branchen.

• Telekommunikationslösungen für 1.200 Großkonzerne
• Netzwerk- und Cybersicherheitsdienste für 3.800 Unternehmenskunden

Unternehmenssegment	Gesamtzahl der Kunden	Durchschnittlicher jährlicher Vertragswert
Unternehmenstelekommunikation	1,200	1,2 Millionen US-Dollar
Netzwerklösungen	3,800	$750,000

Abonnenten von Mobilfunk- und Internetdiensten

Gesamtaufschlüsselung der Mobilfunk- und Internet-Abonnenten für Rogers Communications:

• Insgesamt 10,8 Millionen Mobilfunkteilnehmer
• 2,5 Millionen Heim-Internet-Abonnenten
• 95 % Netzabdeckung in ganz Kanada

Konsumenten von Medieninhalten

Rogers Media-Plattformen erreichen:

• 3,2 Millionen einzigartige digitale Medienkonsumenten
• 1,9 Millionen Zuschauer von Sportinhalten
• Sportsnet erreicht wöchentlich 14,3 Millionen Zuschauer

Medienplattform	Gesamtverbraucher	Wöchentliche Reichweite
Digitale Medien	3,2 Millionen	8,7 Millionen wöchentlich
Sportinhalte	1,9 Millionen	14,3 Millionen wöchentlich

Rogers Communications Inc. (RCI) – Geschäftsmodell: Kostenstruktur

Wartung der Netzwerkinfrastruktur

Rogers Communications investierte im Jahr 2022 2,9 Milliarden US-Dollar in Kapitalausgaben. Die Wartungskosten für die Netzwerkinfrastruktur beliefen sich im Jahr 2023 auf etwa 1,2 Milliarden US-Dollar.

Kategorie „Infrastrukturkosten“.	Jährliche Ausgaben
Wartung des drahtlosen Netzwerks	687 Millionen US-Dollar
Upgrades von Glasfasernetzwerken	413 Millionen US-Dollar
Rechenzentrumsinfrastruktur	100 Millionen Dollar

Technologie- und Spektrumlizenzierung

Rogers gab im Jahr 2022 3,3 Milliarden US-Dollar für Spektrumsauktionskosten aus. Die jährlichen Ausgaben für Spektrumlizenzen beliefen sich im Jahr 2023 auf insgesamt 225 Millionen US-Dollar.

• 5G-Spektrum-Lizenz: 1,7 Milliarden US-Dollar
• Lizenzierung der drahtlosen Technologie: 78 Millionen US-Dollar
• Kosten für die Einhaltung gesetzlicher Vorschriften: 47 Millionen US-Dollar

Marketing und Kundenakquise

Die Marketingausgaben für Rogers Communications beliefen sich im Jahr 2022 auf 612 Millionen US-Dollar.

Kategorie der Marketingausgaben	Jährliche Kosten
Digitales Marketing	187 Millionen Dollar
Traditionelle Werbung	265 Millionen Dollar
Kampagnen zur Kundengewinnung	160 Millionen Dollar

Gehälter und Schulungen der Mitarbeiter

Die gesamten mitarbeiterbezogenen Ausgaben beliefen sich im Jahr 2022 auf 1,8 Milliarden US-Dollar.

• Grundgehälter: 1,4 Milliarden US-Dollar
• Leistungen an Arbeitnehmer: 276 Millionen US-Dollar
• Schulung und Entwicklung: 124 Millionen US-Dollar

Kosten für die Produktion und Lizenzierung von Inhalten

Die inhaltlichen Kosten für Rogers beliefen sich im Jahr 2022 auf 456 Millionen US-Dollar.

Kategorie „Inhaltsausgaben“.	Jährliche Kosten
Lizenzierung von Sportinhalten	278 Millionen Dollar
Produktion von Unterhaltungsinhalten	132 Millionen Dollar
Nachrichten- und Medieninhalte	46 Millionen Dollar

Rogers Communications Inc. (RCI) – Geschäftsmodell: Einnahmequellen

Abonnements für mobile Dienste

Im dritten Quartal 2023 meldete Rogers 11,4 Millionen Mobilfunkteilnehmer. Der Umsatz mit Mobilfunkdienstleistungen belief sich im Quartal auf 2,3 Milliarden US-Dollar.

Kategorie „Mobiles Abonnement“.	Jahresumsatz (2023)
Postpaid-Mobilfunkkunden	8,76 Milliarden US-Dollar
Prepaid-Mobilfunk-Abonnenten	612 Millionen Dollar

Internet- und Datenpläne

Der Internetdienst von Rogers generierte im dritten Quartal 2023 1,5 Milliarden US-Dollar. Die gesamte Internet-Abonnentenbasis betrug 2,6 Millionen.

Kategorie „Internetplan“.	Durchschnittlicher monatlicher Umsatz pro Benutzer
Breitband für Privathaushalte	$73.45
Internetdienste für Unternehmen	$215.60

Kabel- und Medieninhaltsdienste

Der Umsatz des Mediensegments belief sich im Jahr 2023 auf 560 Millionen US-Dollar. Rogers Sportsnet erwirtschaftete etwa 280 Millionen US-Dollar.

• Kabelfernsehabonnenten: 1,9 Millionen
• Streamingdienst-Abonnenten: 425.000

Geräteverkauf und Ausrüstungsverleih

Der Umsatz mit Geräten belief sich im Jahr 2023 auf insgesamt 1,2 Milliarden US-Dollar. Der durchschnittliche Verkaufspreis für Smartphones betrug 649 US-Dollar.

Gerätekategorie	Jahresumsatz
Smartphones	782 Millionen Dollar
Tabletten	156 Millionen Dollar
Zubehör	262 Millionen Dollar

Telekommunikationslösungen für Unternehmen

Unternehmens- und Geschäftslösungen erwirtschafteten im Jahr 2023 1,8 Milliarden US-Dollar.

• Konnektivitätsdienste für Unternehmen: 1,2 Milliarden US-Dollar
• Cloud- und Cybersicherheitslösungen: 420 Millionen US-Dollar
• Verwaltete IT-Dienste: 180 Millionen US-Dollar

Rogers Communications Inc. (RCI) - Canvas Business Model: Value Propositions

You're looking at the core benefits Rogers Communications Inc. (RCI) offers its customers as of late 2025. This isn't just about selling connectivity; it's about delivering recognized quality, exclusive access, and social responsibility through specific, measurable offerings.

Most Reliable Network: Industry-recognized as Canada's most reliable 5G and Internet

Rogers Communications Inc. emphasizes network quality, backed by third-party validation. The company was recognized as Canada's most reliable wireless network by Opensignal in a February 2025 report, based on data from October 1 to December 29, 2024. Furthermore, umlaut ranked Rogers as the most reliable 5G wireless network in Canada in June 2025, marking the seventh consecutive year winning umlaut's 'Best in Test' wireless benchmark award.

Here's a snapshot of the network performance metrics cited in recent benchmarking:

Metric	Value	Source/Context
Overall Average Upload Speed	12.4Mbps	Opensignal, Feb 2025 Report
5G Average Upload Speed	29Mbps	Opensignal, Feb 2025 Report
5G Network Community Reach	More than 2,500 communities	Rogers 2025 Investment Data
Network Investment (2025 Capital)	$4 billion	Planned 2025 Capital Investment

The company states it has invested over $40 billion in its networks over the last decade.

National Bundling: Seamless packages of wireless, Ignite TV, and Internet services

Rogers Communications Inc. provides integrated service bundles across its core offerings. In the third quarter of 2025, the Cable segment reported revenue of $2 billion. The company continues to drive subscriber growth in this area, reporting 29,000 retail Internet net additions in Q3 2025. The Cable segment maintained a strong adjusted EBITDA margin of 58% in Q2 2025.

The value proposition here is convenience and integration, linking:

• Wireless services with national coverage.
• Ignite TV and other video/home phone services.
• Retail Internet with unlimited data options for some programs.

Exclusive Content: Control of premium sports programming through MLSE and Sportsnet

Control over premium sports content is a key differentiator following strategic acquisitions. Rogers Communications Inc. became the 75% majority owner of Maple Leaf Sports & Entertainment (MLSE) effective July 1, 2025, after acquiring an additional 37.5% stake for $4.7 billion. This expands its portfolio which already includes the Toronto Blue Jays and Sportsnet.

The financial impact of this content control is significant:

• Estimated pro forma 2025 Media revenue including MLSE is approximately $3.9 billion.
• Media segment revenue increased 26% to $753 million in Q3 2025.
• Sportsnet reached 25.7 million Canadians during the Stanley Cup Playoffs.
• The company estimates the value of its sports and media assets now exceeds $15 billion.

Rogers has invested more than $15 billion in Canadian sports over the past decade.

Accessible Connectivity: Connected for Success low-cost programs for over 2.5 million eligible Canadians

Rogers Communications Inc. offers programs aimed at digital inclusion. The Connected for Success 5G Mobile Plan is designed to provide affordable 5G wireless service to over 2.5 million eligible Canadians.

Specifics of the mobile offering include:

• A $25 5G plan with 3GB of data and no overage charges.
• A no-cost 5G smartphone with financing terms.

For Internet access, the related Connecting Families initiative offers plans starting from $9.99/month +taxes for 25 Mbps download speed with unlimited data, free installation, and modem rental for eligible participants.

Network Innovation: Launch of Rogers Satellite for three times more geographic coverage

The launch of Rogers Satellite represents a major step in coverage expansion. This satellite-to-mobile text messaging service expands wireless coverage to over 5.4 million square kilometres. This coverage area is stated to be more than 2.5 times that served by other Canadian wireless providers. The service initially supports text messaging and text-to-911. Following the beta trial, the service is expected to be included in the Rogers Ultimate Plan at no extra cost or available to others for $15/month.

The service leverages low-earth orbit (LEO) satellites and Rogers' national wireless spectrum, enabling compatibility with most modern smartphones.

Rogers Communications Inc. (RCI) - Canvas Business Model: Customer Relationships

You're looking at how Rogers Communications Inc. manages the connection with its vast customer base as of late 2025, which is heavily focused on digital efficiency balanced with high-value retention efforts.

Dedicated Account Teams

For high-value enterprise and business customers, Rogers Communications Inc. is strategically exploring partnerships to expand its enterprise offerings, which includes providing connectivity and managed services to businesses. This approach is a key component of their customer acquisition strategies for that segment.

Digital Self-Service

Rogers Communications Inc. is pushing for simpler online interactions. The company launched the all-new 5G mobile plans that unlock more savings when households combine lines, and they became the first Internet provider in Canada to deliver WiFi 7, all supporting digital engagement. Furthermore, in Q2 2025, Rogers Communications Inc. launched Rogers Support Search to make it faster and easier for customers to find answers on Rogers.com. This aligns with the broader industry trend where 62% of organizations plan to optimize their self-help and unassisted tools to make them more intuitive in 2025.

• The company is focused on enhancing digital channels to simplify processes.
• Digital self-service adoption is fueled by a desire for convenience, speed, and control over the customer experience.

Personalized Service

The strategy involves using data analytics and AI to tailor the experience. This mirrors a wider trend, as 63% of Canadian SMBs are focused on improving customer service satisfaction through AI investments in 2025. The goal is to foster loyalty by delivering tailored promotions and personalized communication.

High-Touch Retention

Retention efforts are clearly paying off, as evidenced by the performance in the third quarter of 2025. The focus on responsive customer service and improved customer base management directly translates into lower customer turnover. This is a clear sign that service and reliability improvements are resonating with the customer base.

The key metric here is churn, and Rogers Communications Inc. achieved its lowest churn in over two years in Q3 2025. The postpaid mobile phone churn rate for Q3 2025 was 0.99%, a reduction of 13 basis points from the prior year's Q3 rate of 1.12%. This low churn rate supports the industry-leading Wireless margin of 67% reported in Q3 2025. Here's the quick math on the postpaid base from the end of Q3 2025.

Metric	Value / Amount	Period / Date
Postpaid Churn Rate	0.99%	Q3 2025
Postpaid Net Additions	62,000	Q3 2025
Total Postpaid Subscribers	10.96 million	As of September 30, 2025
Wireless Service Revenue	$2.1 billion	Q3 2025
Wireless Adjusted EBITDA Margin	67%	Q3 2025
Blended Mobile Phone ARPU	$56.70	Q3 2025

The company added 62,000 postpaid mobile phone net additions in Q3 2025, contributing to a total postpaid wireless subscriber base of 10.96 million as of September 30, 2025. The blended mobile phone ARPU (Average Revenue Per User) was $56.70 in Q3 2025, which was down 3% from the prior year. Finance: draft 13-week cash view by Friday.

Rogers Communications Inc. (RCI) - Canvas Business Model: Channels

You're looking at how Rogers Communications Inc. (RCI) gets its products-wireless, internet, TV, and media-into the hands of customers. This is all about the touchpoints, from a physical store visit to a click online.

The scale of activity across these channels is substantial, as reflected in the financial results. For the third quarter ended September 30, 2025, Wireless service revenue was reported at $2,059 million, and Cable service revenue stood at $1,974 million. The effectiveness of these channels in driving new business is evident in the subscriber additions for that quarter: Rogers added 111,000 total mobile phone net additions. For the Cable side, which heavily relies on retail and online channels for Internet sales, there were 29,000 retail Internet net additions.

Customer retention, a key indicator of channel quality in service and support, saw postpaid mobile phone churn at a low of 0.99% for the third quarter of 2025. The company also declared a quarterly dividend of $0.50 per share on January 29, 2025, which speaks to the overall financial health supported by these distribution efforts.

While the exact number of physical locations for Rogers, Fido, and Chatr is not explicitly stated in the latest reports, the scale of the operation is implied by the segment revenues and the focus on digital self-service. For instance, the company launched Rogers Xfinity StreamSaver, bringing three popular streaming apps together in one plan, which is a direct digital channel enhancement.

Here is a look at some metrics from the second quarter of 2025, which reflect the volume flowing through various parts of the business that utilize these channels:

Metric Category (Q2 2025 Data)	2025 Value (CAD)	2024 Value (CAD)
Channel Volume Indicator 1	5,216	5,093
Channel Volume Indicator 2	10,192	9,994
Channel Volume Indicator 3	4,668	4,599
Channel Volume Indicator 4	9,115	8,956
Channel Volume Indicator 5	2,362	2,325
Channel Volume Indicator 6	4,616	4,539

Retail Stores: Rogers, Fido, and Chatr branded physical locations across Canada.

• The physical footprint supports sales and support for the Wireless and Cable segments.
• The company emphasizes booking appointments online to manage in-store traffic.
• Chatr top-up cards are available through a wide network of third-party retailers, including major grocery stores like Loblaws and gas stations like Esso.

Online Portals: E-commerce websites and mobile applications for sales and support.

• The online channel supports device purchases with options like free in-store pickup.
• Worry-free returns within 15 days at no cost are offered for online orders.
• The company offers online account management and support features via its mobile application.

Direct Sales Force: Targeting enterprise and small/medium business (SMB) customers.

• Wireless operations serve businesses and the public sector.
• The enterprise segment contributes to the Wireless service revenue of $2,059 million in Q3 2025.

Call Centers: Customer service and technical support operations.

• Call centers handle support for Wireless, Internet, TV, and Home Phone services.
• The postpaid mobile phone churn rate of 0.99% in Q3 2025 reflects the effectiveness of support channels, including call centers.

Third-Party Retailers: Selling devices and plans through national retail partners.

• Third-party sales contribute to the Wireless equipment revenue, which increased by 9% in Q3 2025 due to higher device upgrades by existing customers.
• Chatr specifically lists numerous third-party locations for top-up card purchases.

Rogers Communications Inc. (RCI) - Canvas Business Model: Customer Segments

You're looking at the customer base for Rogers Communications Inc. as of late 2025, focusing on the hard numbers reported through the third quarter of the fiscal year. It's a mix of massive consumer scale and strategic high-value assets.

Mass Market Consumers: Subscribers to wireless, high-speed Internet, and TV services

This segment drives the bulk of the service revenue, and the latest figures show continued, albeit moderating, growth in core connectivity services, even as traditional TV sees declines. The wireless segment accounted for half of Rogers Communications Inc.'s revenue in the first quarter of 2025, bringing in C$2.54 billion in service revenue.

Here is a snapshot of the key subscriber metrics from the first three quarters of 2025:

Metric	Q1 2025 (As of Mar 31)	Q2 2025 (As of Jun 30)	Q3 2025 (As of Sep 30)
Total Mobile Phone Net Additions (Quarterly)	34,000	61,000	111,000 total (62,000 postpaid)
Retail Internet Net Additions (Quarterly)	23,000	26,000	26,000
Postpaid Churn (Monthly)	1.01%	1.00%	2.80% (down from 3.14% prior year)
Mobile Phone Blended ARPU (Monthly)	$56.94	$55.45	$56.70
Cable Revenue	Down 1% YOY	Up 1% YOY	$1.98 billion (up from $1.97 billion prior year)

You can see the competitive intensity is still a factor, as evidenced by the mobile phone ARPU decreases year-to-date in Q3. Also, the trend of declining Television and Satellite subscribers continues, with customers migrating to Rogers Xfinity TV or over-the-top providers.

Low-Income Canadians: Targeted by the Connected for Success affordability programs

Rogers Communications Inc. has a specific program aimed at this group, intending to reach over 2.5 million Canadians. The Connected for Success 5G Mobile Plan is priced at $25 and includes 3GB of 5G data with no overage charges.

The program also offers a no-cost 5G smartphone, such as the Samsung Galaxy A14 or Motorola G 5G, with financing over a 24-month term. Eligibility is tied to specific government support programs.

• Individuals receiving provincial income support or disability benefits.
• Seniors receiving the federal Guaranteed Income Supplement (GIS).
• Rent-geared-to-income tenants of non-profit housing partners.
• Recipients of the federal Resettlement Assistance Program (RAP).
• Families receiving the Maximum Canada Child Benefit through Connecting Families.

The low-cost internet access component of Connected for Success is available to subsidized tenants, seniors, and individuals receiving disability and income support across Canada.

Small and Medium Businesses (SMBs): Seeking connectivity, cloud, and IT solutions

While specific 2025 subscriber counts for the SMB segment aren't broken out in the public reports, Rogers Communications Inc. noted it continues to expand its presence nationally within this area. The focus for SMBs in 2025 is heavily on digital transformation, with data suggesting that 97% of small businesses using AI see benefits like increased efficiency and higher sales.

For connectivity assurance, solutions like automatic Wireless Backup are highlighted for keeping business operational if the main internet connection fails.

Large Enterprise/Government: Requiring advanced data networking and IP services

Specific financial metrics for the Large Enterprise and Government segment are not detailed separately in the public quarterly releases, which focus primarily on Wireless, Cable, and Media revenue breakdowns. This segment is implicitly served by the advanced network investments Rogers Communications Inc. is making, such as the $978 million in capital expenditures in Q1 2025, focusing on mobile networks and hybrid fibre-coaxial upgrades.

Sports and Media Audiences: Fans consuming exclusive content via Sportsnet and MLSE

This segment became significantly more important following a major transaction in 2025. Rogers Communications Inc. became the 75% majority owner of Maple Leaf Sports & Entertainment (MLSE) on July 1, 2025, after acquiring BCE's 37.5% stake for a purchase price of $4.7 billion in cash.

The estimated financial impact of these world-class assets for the full calendar year 2025 is substantial:

• Estimated pro forma Media revenue (including MLSE): approximately $3.9 billion.
• Estimated pro forma Media adjusted EBITDA (including MLSE): approximately $250 million.
• Estimated value of total sports and media assets: in excess of $15 billion.

Media revenue growth was strong, rising 10% in Q2 2025 to $808 million, fueled by strong NHL playoff audiences on Sportsnet and higher revenues from the Toronto Blue Jays. In Q3 2025, Media revenue rose to $753 million, up from $597 million a year ago, also citing the MLSE deal and higher Blue Jays attendance.

Rogers Communications Inc. (RCI) - Canvas Business Model: Cost Structure

You're looking at the major drains on Rogers Communications Inc.'s cash flow as of late 2025. Honestly, for a company this size, the cost structure is dominated by massive, long-term infrastructure commitments and content licensing battles. Here's the quick math on where the money is going.

Capital Expenditures

Capital Expenditures (CapEx) remain a huge fixed cost, necessary to keep the network competitive. Rogers Communications Inc. has updated its full-year 2025 guidance for capital expenditures to be at the low end of the range, projected at approximately $3.8 billion. This spending is heavily weighted toward network upgrades and expansion, which is the lifeblood of the Wireless and Cable segments. For context, in the second quarter of 2025 alone, capital expenditures were $831 million, representing a 17% decrease from the prior year's second quarter spend. This resulted in consolidated capital intensity dropping to 16% for the second quarter of 2025.

Programming Costs

For the Media segment, Programming Costs are a volatile but significant expense. Operating costs for Media were up 9% year-over-year in the second quarter of 2025, directly reflecting these higher content expenses. These increases were notably tied to the launch of the Warner Bros. Discovery suite of channels and higher costs associated with the Toronto Blue Jays, which include player payroll and game day related costs. Media adjusted EBITDA only increased by $5 million in Q2 2025, partially because of these rising programming costs.

Network Operating Costs

Network Operating Costs cover the day-to-day running of the massive infrastructure, including power, maintenance, and the amortization of spectrum licenses. In the second quarter of 2025, consolidated operating costs showed a decrease, falling 3% year-to-date, driven by ongoing cost efficiency initiatives. However, the absolute figure for consolidated operating costs in Q2 2025 was C$2.85 billion, which was an increase of 3.1% compared to the prior year's second quarter.

You can see the breakdown of the cost pressures in the second quarter:

• Operating costs were up 9% in the Media segment.
• Operating expenses in the Wireless segment rose 5.6% year-over-year in Q2 2025.
• Marketing and advertising activities increased, partially offsetting operating cost decreases.

Sales and Marketing

Costs related to acquiring and keeping subscribers, including device subsidies, fall under Sales and Marketing. While a specific dollar amount for this line item isn't cleanly isolated, the impact is visible within the overall operating costs. The year-to-date decrease in operating costs was partially offset by increased costs associated with marketing and advertising activities in the second quarter. This suggests continued investment in promotions to drive subscriber growth, especially in the competitive Wireless market.

Debt Servicing

Servicing the substantial debt load is a critical, non-operational cost. Rogers Communications Inc. has made significant progress on deleveraging, which directly impacts interest expense. The debt leverage ratio stood at 3.6 times as of June 30, 2025, achieving the deleveraging target nine months ahead of schedule. This improved leverage profile led to lower interest paid, which was a contributing factor to the 39% year-over-year surge in Free Cash Flow to $925 million in Q2 2025. The company expects to distribute approximately $0.4 billion annually to the Blackstone-led fund over the first five years of the network investment, which has an effective cost of roughly 6.25% over that period, though this is offset by the lower interest expense from debt repayments.

Here is a summary of key financial metrics relevant to the cost structure as of Q2 2025 or latest guidance:

Cost/Metric Category	Financial Figure	Period/Context
2025 Capital Expenditures Guidance	Approximately $3.8 billion	Full Year 2025 Guidance
Q2 2025 Capital Expenditures	$831 million	Q2 2025
Consolidated Operating Costs	C$2.85 billion	Q2 2025
Media Operating Cost Increase	9%	Year-over-Year Q2 2025	Wireless Operating Expense Increase	5.6%	Year-over-Year Q2 2025
Debt Leverage Ratio	3.6 times	As of June 30, 2025
Expected Annual Blackstone Distribution	Approximately $0.4 billion	Over first five years

Finance: draft 13-week cash view by Friday.

Rogers Communications Inc. (RCI) - Canvas Business Model: Revenue Streams

You're looking at how Rogers Communications Inc. (RCI) pulls in its cash as of late 2025. It's a mix of subscriptions, equipment sales, and media rights, especially now with Maple Leaf Sports & Entertainment Ltd. (MLSE) fully consolidated.

Wireless Service Revenue is the bread and butter, coming from monthly subscription fees across Rogers, Fido, and Chatr. For the third quarter of 2025, this segment brought in $2.1 billion in service revenue. The focus on customer loyalty is clear; the postpaid mobile phone churn rate for Q3 2025 was 0.99%, the lowest in over two years.

Cable Service Revenue covers Internet, TV (like Ignite TV), and Home Phone. In the third quarter of 2025, this revenue stream was reported at $2 billion. The margin for this segment remains strong, reported at 58% for Q3 2025.

Media Revenue saw a significant boost following the majority acquisition of MLSE. Rogers confirmed its estimated pro forma 2025 Media revenue, including MLSE for the full year, is approximately $4 billion. For the third quarter of 2025 alone, Media revenue surged 26% to $753 million, helped by the Toronto Blue Jays regular season success and the MLSE consolidation.

Wireless Equipment Revenue comes from selling mobile devices and accessories. In the first quarter of 2025, this revenue line actually decreased by 3%, mainly due to lower device sales to new and existing subscribers. However, in Q3 2025, equipment revenue jumped 9% as part of the overall wireless revenue increase to $2.66 billion.

Business Services Revenue includes enterprise solutions, data networking, and cloud services for businesses. While this is a key component, specific standalone revenue figures for this category were not explicitly detailed in the latest quarterly segment breakdowns provided, which focus on Wireless, Cable, and Media.

Here's a quick look at the reported revenue for the major segments in the third quarter of 2025:

Revenue Stream Component	Q3 2025 Revenue Amount	Year-over-Year Change (Q3 2025 vs Q3 2024)
Wireless Service Revenue	$2.1 billion	Essentially flat (or up 1% in Adjusted EBITDA)
Cable Service Revenue	$2 billion	Up 1%
Media Revenue (Actual)	$753 million	Up 26%

The full-year expectation for Media revenue is a key figure to watch:

• Pro forma 2025 Media Revenue (including MLSE): approximately $4 billion.
• Pro forma 2025 Media Adjusted EBITDA (including MLSE): approximately $0.25 billion.

The company reaffirmed its guidance for total service revenue growth for the full year 2025 to be between 3% and 5%.