Petco Health and Wellness Company, Inc. (WOOF): Business Model Canvas

In der dynamischen Welt der Haustierpflege und des Wohlbefindens erweist sich Petco Health and Wellness Company, Inc. (WOOF) als transformative Kraft und revolutioniert die Art und Weise, wie Tierhalter die ganzheitlichen Gesundheits- und Lebensstilbedürfnisse ihrer pelzigen Begleiter angehen. Durch die nahtlose Integration von Einzelhandel, Veterinärdiensten, digitalen Plattformen und personalisierten Pflegelösungen hat Petco ein umfassendes Geschäftsmodell entwickelt, das über traditionelle Zoofachgeschäfte hinausgeht und ein Ökosystem geschaffen hat, das den sich wandelnden Erwartungen moderner Tierhalter in unterschiedlichen Bevölkerungsgruppen gerecht wird.

Petco Health and Wellness Company, Inc. (WOOF) – Geschäftsmodell: Wichtige Partnerschaften

Veterinärdienstleister für In-Store-Kliniken

Petco arbeitet mit Vetco Vaccination Clinics zusammen und bietet Impfdienste an über 1.000 Standorten in den Vereinigten Staaten an. Ab 2023 bieten diese Kliniken:

Service	Durchschnittliche Preisspanne	Jährliche Impfmenge
Grundlegende Impfungen für Haustiere	15 bis 45 US-Dollar pro Impfstoff	Jährlich werden etwa 500.000 Haustiere geimpft
Wellness-Untersuchungen	45–75 $ pro Prüfung	Über 250.000 Wellness-Checks pro Jahr

Hersteller von Tiernahrung und -produkten

Zu den wichtigsten Fertigungspartnerschaften gehören:

• Royal Canin: Exklusive Partnerschaft für Tiernahrung
• Hill's Science Diet: Primärer Ernährungsanbieter
• Blue Buffalo: Premium-Tiernahrungslinie

Hersteller	Jährliches Liefervolumen	Umsatzbeitrag
Royal Canin	12 Millionen Tüten Tiernahrung	180 Millionen US-Dollar Jahresumsatz
Hill's Science-Diät	9 Millionen Tüten Tiernahrung	145 Millionen US-Dollar Jahresumsatz

Technologiepartner für E-Commerce und digitale Plattformen

Digitale Partnerschaften konzentrieren sich auf die Verbesserung des Online-Einkaufserlebnisses:

• Salesforce: Kundenbeziehungsmanagement
• Adobe Commerce: E-Commerce-Plattform
• Google Cloud: Cloud-Infrastruktur

Technologiepartner	Service bereitgestellt	Jährliche Investition
Salesforce	CRM und Kundendatenmanagement	3,2 Millionen US-Dollar
Adobe Commerce	Entwicklung einer E-Commerce-Plattform	2,7 Millionen US-Dollar

Haustierversicherungsunternehmen

Zu den strategischen Versicherungspartnerschaften gehören:

• Trupanion: Primärer Anbieter von Haustierversicherungen
• Bundesweit: Umfassende Haustierversicherung

Versicherungspartner	Angebotene Richtlinien	Jährliches Versicherungsvolumen
Trupanion	Umfassende Krankenversicherung für Haustiere	45.000 neue Policen jährlich
Bundesweit	Mehrstufige Tierversicherungen	35.000 neue Policen jährlich

Tierschutz- und Rettungsorganisationen

Gemeinnützige Partnerschaften mit Fokus auf Tierschutz:

• ASPCA: Nationale Adoptionsunterstützung
• Best Friends Animal Society: Rettungsinitiativen

Organisation	Partnerschaftsfokus	Jährlicher Beitrag
ASPCA	Programme zur Adoption von Haustieren	Jährliche Unterstützung in Höhe von 500.000 US-Dollar
Best Friends Animal Society	Rettung und Rehabilitation	Jährliche Finanzierung in Höhe von 350.000 US-Dollar

Petco Health and Wellness Company, Inc. (WOOF) – Geschäftsmodell: Hauptaktivitäten

Einzelhandel mit Heimtierprodukten über physische und Online-Kanäle

Im vierten Quartal 2023 betreibt Petco 1.500 Einzelhandelsgeschäfte in den Vereinigten Staaten. Der Online-Umsatz erreichte im Geschäftsjahr 2023 768 Millionen US-Dollar, was 26,3 % des Gesamtumsatzes des Unternehmens entspricht.

Vertriebskanal	Anzahl der Standorte/Plattformen	Jahresumsatz (2023)
Physische Einzelhandelsgeschäfte	1,500	2,15 Milliarden US-Dollar
Online-E-Commerce-Plattform	1	768 Millionen Dollar

Veterinärmedizinische Dienste

Petco betreibt ab 2024 über seine Marken Vetco und Thrive 500 Tierkliniken.

• Durchschnittlicher Veterinärdienstumsatz pro Standort: 425.000 US-Dollar pro Jahr
• Gesamtumsatz aus Veterinärdienstleistungen: 212,5 Millionen US-Dollar im Jahr 2023

Beratung zu Tierernährung und Wellness

Petco bietet in 1.200 Filialen Ernährungsberatung durch zertifizierte Tierernährungsberater an.

Servicetyp	Anzahl der Standorte	Durchschnittliche Beratungskosten
Beratung zur Tierernährung	1,200	75 $ pro Sitzung

Digitales Plattformmanagement

Das digitale Ökosystem von Petco umfasst eine mobile App und eine E-Commerce-Plattform mit 12 Millionen aktiven Nutzern im Jahr 2023.

• Downloads mobiler Apps: 4,2 Millionen
• Investition in die digitale Plattform: 45 Millionen US-Dollar im Jahr 2023

Schulungs- und Pflegedienste für Haustiere

Petco bietet Schulungs- und Pflegedienste an 1.400 Standorten im ganzen Land an.

Servicekategorie	Anzahl der Standorte	Jahresumsatz
Haustiertraining	1,400	185 Millionen Dollar
Haustierpflege	1,400	312 Millionen Dollar

Petco Health and Wellness Company, Inc. (WOOF) – Geschäftsmodell: Schlüsselressourcen

Umfangreiches Filialnetz

Ab 2023 ist Petco in Betrieb 1.500 Einzelhandelsgeschäfte in den gesamten Vereinigten Staaten, mit einer physischen Präsenz in 50 Bundesstaaten. Die Aufschlüsselung der Filialen umfasst:

Geschäftstyp	Anzahl der Standorte
Traditionelle Petco-Läden	1,453
Geschäfte im kleineren Format	47

Digitale E-Commerce-Infrastruktur

Zu den Funktionen der digitalen Plattform gehören:

• E-Commerce-Website mit einem jährlichen Online-Umsatz von 1,5 Milliarden US-Dollar
• Mobile Anwendung mit 10 Millionen aktiven Benutzern
• Omnichannel-Fulfillment-Funktionen

Ausgebildete Veterinär- und Haustierpflegefachkräfte

Statistiken zur beruflichen Belegschaft:

Professionelle Kategorie	Anzahl der Fachkräfte
Tierärzte	350
Zertifizierte Veterinärtechniker	1,200
Spezialisten für Haustierpflege	5,000

Starker Markenruf

Kennzahlen zur Markenbewertung:

• Der Markenwert wird auf 2,3 Milliarden US-Dollar geschätzt
• Kundentreuequote von 68 %
• Net Promoter Score: 61

Eigene Produktlinien und exklusive Marken

Details zum Produktportfolio:

Produktkategorie	Anzahl exklusiver Marken	Jahresumsatz
Tiernahrung	12	750 Millionen Dollar
Haustierzubehör	8	350 Millionen Dollar
Haustiergesundheit	5	450 Millionen Dollar

Petco Health and Wellness Company, Inc. (WOOF) – Geschäftsmodell: Wertversprechen

Umfassende Lösungen für die Gesundheit und das Wohlbefinden von Haustieren

Im vierten Quartal 2023 meldete Petco einen Gesamtumsatz von 1,63 Milliarden US-Dollar, wobei die Gesundheits- und Wellnessdienstleistungen für Haustiere erheblich zu ihrem Wertversprechen beitrugen.

Servicekategorie	Jahresumsatz	Marktanteil
Veterinärdienstleistungen	435 Millionen Dollar	12.5%
Wellness-Programme	287 Millionen Dollar	8.2%

One-Stop-Shopping für Heimtierbedarf und -dienstleistungen

Petco betreibt 1.500 Einzelhandelsstandorte mit einem integrierten Omnichannel-Ansatz.

• Der Online-Umsatz stieg im Jahr 2023 um 27 %
• Integration von In-Store- und digitalen Plattformen
• Über 50.000 einzigartige Produkt-SKUs

Hochwertige, kuratierte Haustierprodukte

Produktkategorie	Jährlicher Verkauf	Wachstumsrate
Premium-Tierfutter	672 Millionen US-Dollar	15.3%
Spezialzubehör	289 Millionen Dollar	11.7%

Professionelle tierärztliche Betreuung und Beratung

Petco betreibt über Vetco und Partnernetzwerke 500 Tierkliniken.

• Durchschnittliche Beratungskosten: 65 $
• Impfdienste an über 1.000 Standorten
• Telemedizinische Beratungen verfügbar

Personalisierte Ernährungs- und Wellnessprogramme für Haustiere

Maßgeschneiderte Ernährungspläne generierten im Jahr 2023 124 Millionen US-Dollar.

Programmtyp	Abonnenten	Durchschnittliche jährliche Ausgaben
Ernährungsabonnement	185,000	$215
Wellness-Tracking	275,000	$135

Petco Health and Wellness Company, Inc. (WOOF) – Geschäftsmodell: Kundenbeziehungen

Mitgliedschaft im Treueprogramm

Petcos Treueprogramm, WICHTIGE PFLEGE, verfügt über die folgenden Schlüsselstatistiken:

Metrisch	Wert
Total Loyalty-Mitglieder	36 Millionen
Jährlicher Mitgliedsbeitrag	$19.99
Wiederholungskaufrate für Mitglieder	78%

Personalisierte digitale Kundenbindung

Zu den Kennzahlen für das digitale Engagement gehören:

• Mobile App-Downloads: 4,2 Millionen
• Durchschnittliche monatlich aktive Benutzer: 1,8 Millionen
• Digitale Personalisierungsfunktionen: 12 einzigartige Empfehlungsalgorithmen

Expertenberatung im Geschäft

Beratungstyp	Verfügbarkeit
Experten für Haustierernährung	Erhältlich in über 1.500 Geschäften
Veterinärdienstleistungen	Über 400 Tierkliniken in den Filialen
Schulungsberatungen	Wöchentliche Sitzungen an 70 % der Standorte

Online-Support und Ressourcen

Online-Supportkanäle:

• Kundendienst-Chat rund um die Uhr
• Reaktionszeit des E-Mail-Supports: 4–6 Stunden
• Online-Wissensdatenbank: Über 500 Artikel

Gemeinschaftsaufbau durch Haustierveranstaltungen und Workshops

Veranstaltungskategorie	Jährliche Zählung
Adoptionsveranstaltungen	1,200+
Haustiertrainings-Workshops	3,600+
Community-Engagement-Sitzungen	5,000+

Petco Health and Wellness Company, Inc. (WOOF) – Geschäftsmodell: Kanäle

Physische Einzelhandelsgeschäfte

Ab 2023 ist Petco in Betrieb 1.500 Einzelhandelsstandorte in den Vereinigten Staaten, Mexiko und Puerto Rico. Die Einzelhandelsgeschäfte des Unternehmens liegen im Durchschnitt bei ca 4.500 Quadratmeter und bieten ein umfassendes Sortiment an Haustierprodukten und -dienstleistungen an.

Store-Metrik	Wert
Gesamtzahl der Einzelhandelsstandorte	1,500
Durchschnittliche Ladengröße	4.500 Quadratfuß
Geografische Präsenz	Vereinigte Staaten, Mexiko, Puerto Rico

E-Commerce-Website

Petco.com generiert 1,7 Milliarden US-Dollar digitaler Umsatz im Jahr 2022, vertreten 30 % des Gesamtumsatzes des Unternehmens. Die Website bietet:

• Umfangreicher Produktkatalog
• Autoversand- und Abonnementdienste
• Kostenloser Versand für Bestellungen über 49 $

Mobile Anwendung

Die mobile App von Petco hat 3,2 Millionen aktive Benutzer ab 2023, mit Funktionen wie:

• Digitale Geldbörse für Prämien
• Rezeptverwaltung
• Veterinärmedizinische Telegesundheitsdienste

Social-Media-Plattformen

Plattform	Anzahl der Follower
Instagram	1,2 Millionen
Facebook	2,5 Millionen
TikTok	350,000

Online-Marktplätze von Drittanbietern

Petco verkauft durch Online-Plattformen von Amazon, Chewy und Walmart, die ungefähr beitragen 12 % des digitalen Umsatzes.

Marktplatz	Verkaufsbeitrag
Amazon	6%
Chewy	3%
Walmart	3%

Petco Health and Wellness Company, Inc. (WOOF) – Geschäftsmodell: Kundensegmente

Haustierbesitzer aus verschiedenen Bevölkerungsgruppen

Laut der National Pet Owners Survey 2021-2022 der American Pet Products Association besitzen 70 % der US-Haushalte ein Haustier, was etwa 90,5 Millionen Haushalten entspricht.

Demografische Daten zur Haustierhaltung	Prozentsatz
Hundebesitzer	48.2%
Katzenbesitzer	31.9%
Andere Haustiertypen	19.9%

Millennials und Gen Z-Haustiereltern

Petco berichtet, dass 67 % der Tierhalter im Alter von 18 bis 34 Jahren ihre Haustiere als Familienmitglieder betrachten.

• Millennial-Tierhalterquote: 57 %
• Besitzquote von Haustieren der Generation Z: 43 %
• Durchschnittliche jährliche Haustierausgaben für diese Bevölkerungsgruppe: 1.285 $

Professionelle Tierpflege-Enthusiasten

Professionelles Segment	Marktgröße
Professionelle Friseure	56.000 Fachkräfte
Professionelle Hundetrainer	44.500 Fachkräfte
Tierpensionen	12.500 Einrichtungen

Veterinärmedizinische Fachkräfte

Petco arbeitet landesweit mit rund 20.000 Tierkliniken zusammen.

• Gesamtzahl der Tierärzte in den USA: 124.000
• Prozentsatz der Tierärzte, die mit Petco zusammenarbeiten: 16,1 %
• Durchschnittlicher Jahresumsatz einer Tierklinik: 750.000 US-Dollar

Anwälte für Tierrettung und Tierschutz

Die Petco Foundation unterstützt jährlich über 4.500 Tierschutzorganisationen.

Art der Wohlfahrtsorganisation	Anzahl der Organisationen
Lokale Tierheime	3,200
Nationale Tierschutzorganisationen	850
Rassespezifische Rettungsgruppen	450

Petco Health and Wellness Company, Inc. (WOOF) – Geschäftsmodell: Kostenstruktur

Ladenbetrieb und -wartung

Jährliche Wartungs- und Betriebskosten des Geschäfts: 387,4 Millionen US-Dollar im Geschäftsjahr 2022

Kostenkategorie	Betrag (2022)
Miete und Belegung	214,3 Millionen US-Dollar
Dienstprogramme	62,5 Millionen US-Dollar
Wartung der Ladenausrüstung	45,6 Millionen US-Dollar
Reinigung und Hygiene	25,9 Millionen US-Dollar

Bestandsbeschaffung

Gesamtkosten für die Beschaffung von Lagerbeständen: 2,97 Milliarden US-Dollar im Geschäftsjahr 2022

• Tiernahrung und -zubehör: 1,82 Milliarden US-Dollar
• Lebende Haustiere: 456 Millionen US-Dollar
• Inventar der Veterinärdienstleistungen: 692 Millionen US-Dollar

Gehälter und Schulungen der Mitarbeiter

Gesamtarbeitskosten: 803,6 Millionen US-Dollar im Geschäftsjahr 2022

Mitarbeiterkategorie	Durchschnittliches Jahresgehalt
Einzelhandelspersonal	$35,200
Veterinärmedizinische Fachkräfte	$82,500
Unternehmensmitarbeiter	$95,300
Schulungskosten	24,3 Millionen US-Dollar

Entwicklung von Technologie und digitalen Plattformen

Gesamtinvestition in die Technologie: 127,5 Millionen US-Dollar im Geschäftsjahr 2022

• Entwicklung einer E-Commerce-Plattform: 62,3 Millionen US-Dollar
• Mobile Anwendung: 18,7 Millionen US-Dollar
• IT-Infrastruktur: 46,5 Millionen US-Dollar

Aufwendungen für Marketing und Kundenakquise

Gesamte Marketingausgaben: 215,6 Millionen US-Dollar im Geschäftsjahr 2022

Marketingkanal	Ausgaben
Digitales Marketing	89,4 Millionen US-Dollar
Traditionelle Werbung	62,7 Millionen US-Dollar
Kundenbindungsprogramm	33,5 Millionen US-Dollar
Werbeveranstaltungen	30,0 Millionen US-Dollar

Petco Health and Wellness Company, Inc. (WOOF) – Geschäftsmodell: Einnahmequellen

Einzelhandel mit Heimtierprodukten

Im Geschäftsjahr 2023 meldete Petco einen Gesamtnettoumsatz von 4,66 Milliarden US-Dollar. Aufschlüsselung der Produktverkäufe:

Kategorie	Einnahmen	Prozentsatz
Tiernahrung	1,89 Milliarden US-Dollar	40.6%
Harte Güter	1,24 Milliarden US-Dollar	26.6%
Lebende Tiere	0,37 Milliarden US-Dollar	7.9%

Gebühren für Veterinärdienstleistungen

Petco betreibt über Petco Love mehr als 600 Tierkliniken und erwirtschaftet einen jährlichen Umsatz mit Veterinärdienstleistungen von etwa 250 Millionen US-Dollar.

Beratung zur Tierernährung

• Kostenlose Ernährungsberatung im Geschäft
• Geschätzter Jahresumsatz aus Ernährungsdienstleistungen: 35 Millionen US-Dollar

Pflege- und Schulungsdienste

Pflege- und Schulungsdienstleistungen erwirtschafteten im Geschäftsjahr 2023 475 Millionen US-Dollar:

Service	Einnahmen
Hundepflege	365 Millionen Dollar
Haustiertraining	110 Millionen Dollar

Provisionen für Haustierversicherungen

Durch die Partnerschaft mit Trupanion erwirtschaftet Petco jährliche Einnahmen aus Versicherungsprovisionen in Höhe von etwa 25 Millionen US-Dollar.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Value Propositions

You're looking at the core reasons why a pet parent chooses Petco Health and Wellness Company, Inc. over competitors right now. It's not just about selling bags of kibble anymore; it's about the entire health journey.

Integrated pet health and wellness ecosystem (products plus services).

The value proposition centers on combining physical goods with essential care. This integration is what fortifies the competitive moat against online-only players. For the first quarter of fiscal 2025, the Services segment, which includes veterinary care and grooming, was a bright spot, delivering positive net sales of 1% year over year. This segment is noted as Petco Health and Wellness Company, Inc.'s fastest-growing business.

Higher-margin services (vet, grooming) with 60% to 80% gross margins.

The strategic importance of services is clear when you look at the margin differential. While the overall company gross profit margin was reported at 39.3% in Q2 2025 and 38.9% in Q3 2025, the services component is where the real margin potential lies. The services segment, like veterinary care, is cited as commanding gross margins in the range of 60% to 80%, significantly outpacing the 25% to 35% margins typical for traditional product sales.

Curated, premium product assortment, including fresh and frozen food.

Petco Health and Wellness Company, Inc. offers a mix of national brands and owned brands like WholeHearted, Reddy, and Well & Good. The company is actively managing its assortment based on consumer shifts. For the thirteen weeks ended August 2, 2025, consumables revenue was down 2.0% year-over-year. The focus on premium nutrition, specifically fresh and frozen food, is a key differentiator, tapping into a market segment that was projected to reach approximately $4 billion by 2025 as of early 2022.

Here's a quick look at the revenue breakdown context from the fiscal year ending February 1, 2025:

Revenue Category (FY End Feb 1, 2025)	Approximate Annual Revenue
Total Net Sales	$6.12 billion
Consumables (Q2 2025, 13 weeks)	Down 2.0% Y/Y

Omnichannel convenience: buy online, pick up in-store (BOPIS) and delivery.

Convenience is baked into the model through digital integration. The e-commerce platform and mobile app are central, supporting options like buy online, pick up in-store and same-day delivery. The physical footprint supports this integration, with Petco Health and Wellness Company, Inc. operating approximately 1,398 pet care centers in the U.S. and Puerto Rico as of the last 10-K filing. The company planned for net store closures of approximately ~20 for the full fiscal year 2025.

Customer engagement is further driven by the loyalty structure:

• Participation in the paid Vital Care Premier tier grew from 40% to 66.7% in 2024.
• The company plans a relaunch of the Vital Care members program in 2026.

The goal is to reinforce Petco Health and Wellness Company, Inc. as a reliable destination for all pet care needs.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Customer Relationships

You're looking at how Petco Health and Wellness Company, Inc. (WOOF) keeps its customers engaged, which is key since services are their fastest-growing segment. As of the third quarter of 2025, Petco operated 1,389 stores in the US, part of a network spanning over 1,500 centers across the US, Mexico, and Puerto Rico.

Vital Care loyalty program for recurring revenue and subscription services

The Vital Care program is central to locking in high-value shoppers and building recurring revenue, though the current structure was being deemphasized ahead of a planned relaunch in 2026. The goal of the 2026 relaunch is to create a more personalized long-term loyalty experience. Even with the deemphasis, the program's structure gives you an idea of the commitment. The paid tier, Vital Care Premier, for dogs and cats costs $24.99 per month, while companion animal plans are $9.99 per month.

Here's what the Premier tier offered as of late 2025:

Benefit Category	Dog/Cat Premier Benefit	Small Pet Premier Benefit
Routine Vet Exams	Unlimited at Vetco Total Care or $20 Reward	$20 Vital Care Rewards (up to twice yearly)
Monthly Rewards	$15 Vital Care Rewards	$5 Vital Care Rewards
Nutrition Discount	10% off	15% off
Grooming/Litter Discount	20% off grooming OR 20% off litter	15% off supplies

The company previously reported that Vital Care members had a 3.5 times higher lifetime value than regular shoppers. Services overall, which include grooming and veterinary care, delivered positive net sales growth of 1% year-over-year in Q1 2025. Petco optimizes its existing fleet of 300 veterinary hospital locations.

Personalized engagement driven by customer data

Petco Health and Wellness Company, Inc. uses sophisticated data analytics to drive engagement. Their e-commerce platform tracks customer preferences and pet profiles. This allows for hyper-personalization, such as delivering tailored content about joint supplements or seasonal allergies based on a pet's breed and age. The company is actively using qualitative and quantitative customer analytics as part of its "North Star" initiative to inform the loyalty program scaling planned for 2026. This data-driven approach aims to enhance the customer experience and drive repeat purchases.

High-touch, in-store service from Petco partners (employees)

The physical store experience remains a core relationship touchpoint, especially for services. Petco is focusing on improving customer satisfaction by optimizing its customer support infrastructure, which includes its physical locations. The company views its service offering as what fortifies its competitive moat. Associates are positioned as knowledgeable partners in pet health and wellness. The company is working on enhancing the store experience as part of its transformation strategy.

Self-service digital tools via the Petco app and websites

Digital tools are integrated to support the omnichannel experience, particularly for services. Petco upgraded the software used to book grooming appointments to offer customers more flexibility and time slots.

• Almost 50% of customers schedule a grooming appointment online.
• The Vital Care membership dashboard is accessible on petco.com and the Petco app for tracking care plans.
• Digital experience enhancements are a key focus to stimulate growth, including revisiting and scaling the membership program in 2026.
• The company is working to increase visibility into order tracking for omnichannel customers.

Finance: draft 13-week cash view by Friday.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Channels

You're looking at how Petco Health and Wellness Company, Inc. gets its value proposition-the integrated pet health and wellness offering-into the hands of pet parents. The channel strategy is clearly multi-pronged, balancing the traditional brick-and-mortar strength with necessary digital expansion.

Physical retail stores (the primary point of service delivery).

The physical footprint remains central to the Petco Health and Wellness Company, Inc. model, serving as the hub for product sales and high-touch services. As of the end of the third quarter of fiscal 2025, the company operated 1,389 Petco stores across the U.S.. This count reflects a continued refinement of the fleet, with a total of 25 net store closures in fiscal 2024 and 9 additional net closures year-to-date in 2025 as of Q3. The physical locations are designed as one-stop shops, integrating product sales with essential services. For instance, the in-store experience often includes grooming salons, dog training areas, and Vetco clinics. Geographically, California leads the U.S. presence with 190 locations, representing about 14% of the total U.S. stores, followed by Texas with 130 stores (10%) and Florida with 75 stores (6%).

The performance of the physical channel is a key driver. In the third quarter of 2025, in-store performance was noted as stronger than the total comparable sales figure, which was dragged down by e-commerce softness.

The breakdown of Q3 2025 net sales by category shows the relative contribution of in-store driven segments:

Category	Q3 2025 Net Sales (Millions USD)	Q3 2024 Net Sales (Millions USD)
Consumables	$731	$753
Supplies	$478	$510
Services and Other	$255	$248

E-commerce platforms (petco.com, petcoach.co, pupbox.com).

The digital channels, including petco.com and pupbox.com, are crucial for reaching customers beyond the immediate vicinity of a physical store and for handling recurring needs. The company also offers services through petcoach.co. While the overall strategy emphasizes an integrated omni-channel experience, the digital sales component faced headwinds in the near term. For the third quarter of 2025, comparable sales declined 2% year-over-year, with the company specifically noting softness in e-commerce that offset stronger in-store results. Overall net sales for Q3 2025 were $1.46 billion. The full-year 2025 outlook projected overall net sales to be down low single digits versus the prior year.

The company is focused on enhancing digital capabilities as part of its transformation, which includes a revamped membership offering and repeat delivery options.

Mobile app for shopping, appointments, and loyalty management.

The Petco mobile application serves as a direct-to-consumer engagement tool, facilitating shopping, service bookings, and loyalty program interaction. The app has garnered 379K Ratings on the App Store with an average score of 4.7. The platform allows users to buy items in the app for pickup at over 1,000 U.S. locations, leveraging Curbside Pickup. Despite its functionality for basics like pet profiles and tracking history, external feedback suggests technical challenges, with estimated daily downloads around 1,666 in late 2025, ranking the app in the 33rd percentile against industry peers for downloads. The app helps manage and track a pet's complete health and needs, offering features like Care Reminders for things like flea/tick treatments and vaccinations.

Key app-related statistics as of late 2025:

• Estimated daily downloads: 1,666
• App Store Rating: 4.7 stars
• Number of App Store Ratings: 379K
• Pickup locations available: Over 1,000
• Peer ranking for downloads: 33rd percentile

Shop-in-shop concepts (e.g., inside Lowe's stores).

While the outline specifies shop-in-shop concepts, specific, verifiable data regarding the number of these external partnerships or their financial contribution for late 2025 was not present in the latest public reports. The primary physical channel focus remains on the company's own fleet of 1,389 stores. The strategy emphasizes integrating services like Vetco clinics and grooming directly within the Petco store footprint to differentiate the physical experience.

Finance: review Q3 2025 digital sales conversion rate against Q2 2025 by Friday.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Customer Segments

You're looking at the core groups Petco Health and Wellness Company, Inc. (WOOF) is trying to serve as they push their wellness transformation. It's a mix of the traditional retailer and the high-touch service provider, and the numbers from late 2025 show that mix clearly.

Affluent pet parents focused on premium health and wellness.

This segment is the target for the higher-margin offerings, even if the overall revenue base is still dominated by staples. The company's strategy hinges on capturing the spend from pet parents prioritizing integrated care, which is why the Services segment is called the critical growth engine for margins. While we don't have a direct dollar figure for this specific group's spend as of late 2025, their behavior is reflected in the performance of the services side of the business, which is the company's competitive moat.

• Services and Vet care revenue jumped 10% in the first quarter of 2025.
• Services, which include grooming and veterinary care, delivered positive net sales of 1% year-over-year in Q1 2025.
• Services areas can command gross margins of 60% to 80%, significantly higher than product sales.

Customers enrolled in the Vital Care loyalty and subscription programs.

The loyalty base is substantial, though the program itself is slated for a refresh. You need to know the scale they are working with as they prepare for the relaunch. The company unified over 24 million subscribers under the Vital Care umbrella as of early 2023, which is the latest public figure for the combined base.

Vital Care Tier	Cost Structure (Dog/Cat)	Key Feature Example
Vital Care Core	Free to enroll	Automatic transition from old Pals Rewards members.
Vital Care Premier (Monthly)	$24.99 per month (plus tax)	Unlimited routine vet exams at Vetco Total Care locations.
Vital Care Premier (Yearly)	$239.88 per year (plus tax)	Offers 20% savings compared to the monthly rate.

The management team is actively planning to relaunch the Vital Care members program in 2026 to create a more personalized long-term loyalty experience.

Pet owners seeking integrated, one-stop-shop pet services (vet, grooming).

This group is the direct beneficiary of the company's push to be an ecosystem, not just a store. They are the ones driving the higher-margin revenue that is improving profitability, even when overall sales are soft. The focus on in-person services is what management believes fortifies their competitive moat against online-only rivals.

• The company is improving the omnichannel experience for services like grooming and veterinary care following the Q1 2025 earnings call.
• Management is leaning into these services to drive in-store traffic, retention, and loyalty.

Value-conscious customers for core consumables and supplies.

This is the bedrock of the business, the segment that keeps the lights on, but it's also the most sensitive to macroeconomic pressures. You can see the weight of this segment in the revenue breakdown, even as the company works to shift focus.

The core retail side still dwarfs the services side in terms of sheer volume. For the full fiscal year 2025, the company projected net sales to be down in the low single-digit percentage range, with a full-year revenue of approximately $6.12 billion.

• Consumables (food and treats) and Supplies together account for over 83% of total revenue.
• In Q3 2025, net sales were $1.5 billion, representing a 3.1% decrease year-over-year.
• Comparable sales in Q3 2025 decreased by 2.2% year-over-year, suggesting customers are visiting less or buying less per trip.

Finance: draft 13-week cash view by Friday.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving Petco Health and Wellness Company, Inc.'s operations as they push through their transformation strategy. The cost structure is heavily influenced by maintaining a large physical footprint while aggressively managing inventory and debt.

Cost of Goods Sold (COGS) for product inventory remains a primary cost, though the company is actively trimming inventory levels. For the first quarter of fiscal 2025, the Cost of sales for Products was reported at $766,285 thousand. This focus on inventory discipline is intended to reduce carrying costs and obsolescence, which directly impacts this line item.

The high debt load is a significant fixed cost. For the full fiscal year 2025 outlook, Petco Health and Wellness Company, Inc. projects the net interest expense to be approximately $125 million. This expense is a direct consequence of their capital structure, which leans heavily on debt financing.

Store operating expenses are substantial due to the physical network. Primary uses of cash in operating activities related to the stores include:

• Occupancy-related costs for pet care centers and distribution centers.
• Employee-related expenditures, covering labor for the store fleet.
• Freight and warehousing costs associated with moving product inventory.

Investment in the future operational base is managed through Capital Expenditures (CapEx). For fiscal 2025, Petco Health and Wellness Company, Inc. has guided CapEx to be in the range of $125 million to $130 million. This spending is earmarked for critical areas like IT infrastructure upgrades and necessary store remodels to support the evolving service model.

Selling, General, and Administrative (SG&A) expenses are under active management for efficiency. In the second quarter of fiscal 2025, the company noted a 7% reduction in SG&A expenses year-over-year, contributing to margin improvement. While the company is focused on cost discipline, the specific projection of $150 million in annualized savings by year-end is not explicitly confirmed in the latest public guidance, though the trend shows clear expense leverage.

Here are the key financial figures related to the cost structure as of the latest guidance:

Cost Component	Reported/Projected Amount (FY2025)	Context/Period
Net Interest Expense	~$125 million	Full Year 2025 Outlook
Capital Expenditures (CapEx)	$125 million to $130 million	Full Year 2025 Outlook
Cost of Sales: Products	$766,285 thousand	Q1 2025
SG&A Reduction Trend	7% decrease year-over-year	Q2 2025 Performance
Total Cost of Sales (YTD)	$1,826,641 thousand	39 Weeks Ended November 1, 2025

Finance: draft 13-week cash view by Friday.

Petco Health and Wellness Company, Inc. (WOOF) - Canvas Business Model: Revenue Streams

You're looking at the core ways Petco Health and Wellness Company, Inc. brings in cash, which is definitely shifting from just selling stuff to providing ongoing care. Honestly, the biggest chunk still comes from physical goods, but the growth story is all about services right now.

Product Sales (consumables, supplies, food) - the largest, but slowing, stream.

Product sales are the foundation, but this stream is showing signs of slowing down. For context, the last reported full fiscal year revenue base was approximately $6.1 billion, and the Fiscal Year 2025 outlook projects net sales to be down by low single-digits, reflecting macroeconomic pressures and strategic store closures.

Here's the quick math on how the product side breaks down, based on the most recent detailed segment reporting:

Revenue Category	Approximate Amount	Percentage of Total Revenue
Consumables (Food, etc.)	$3.0 billion	49.8%
Supplies & Companion Animals	$2.1 billion	33.9%
Total Product Sales (Estimated)	$5.1 billion	83.7%

The gross margins for these product categories typically run between 25% to 35%, which is why the shift is so important.

Services Revenue (grooming, training, veterinary care) - the fastest-growing segment.

This is where the company is putting its strategic chips, as services command much higher margins, often in the 60% to 80% range. In the first quarter of Fiscal Year 2025, services revenue actually saw a 1% increase year-over-year, hitting $252 million, while product sales declined. This segment is the clear growth engine.

Key components driving this segment include:

• Grooming appointments and bookings.
• In-store training classes and consultations.
• Veterinary services through Vetco clinics and full-service hospitals.

Subscription and Membership Fees (Vital Care program).

The Vital Care program is designed to lock in recurring revenue and increase customer lifetime value by bundling services and products. While specific, up-to-date subscription fee revenue amounts aren't always broken out separately in the headline guidance, the program is central to driving repeat visits for the high-margin services mentioned above. It's about securing that ongoing relationship.

FY2025 Financial Outlook Numbers.

The company has been focused on profitability improvements, leading to guidance adjustments. For the full Fiscal Year 2025, the latest raised guidance for Adjusted EBITDA is between $385 million and $395 million, up from the prior range of $375 million to $390 million. The Net Sales expectation for FY2025 remains a decline in the low single-digit percentage range from the prior year's $6.1 billion total net revenue.

To be defintely clear on the forward-looking targets based on the latest reports:

Metric	FY2025 Guidance Range (Latest Reported)
Net Sales	Down low single digits (from ~$6.1 billion base)
Adjusted EBITDA	$385 million to $395 million

Finance: draft 13-week cash view by Friday.